EP3323101A1 - Advertisement signalling informative display apparatus - Google Patents

Advertisement signalling informative display apparatus

Info

Publication number
EP3323101A1
EP3323101A1 EP16815518.2A EP16815518A EP3323101A1 EP 3323101 A1 EP3323101 A1 EP 3323101A1 EP 16815518 A EP16815518 A EP 16815518A EP 3323101 A1 EP3323101 A1 EP 3323101A1
Authority
EP
European Patent Office
Prior art keywords
signalling
advertisement
display apparatus
traffic
informative
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP16815518.2A
Other languages
German (de)
French (fr)
Inventor
Arthur Henry Whiteley
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP3323101A1 publication Critical patent/EP3323101A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • E—FIXED CONSTRUCTIONS
    • E01—CONSTRUCTION OF ROADS, RAILWAYS, OR BRIDGES
    • E01F—ADDITIONAL WORK, SUCH AS EQUIPPING ROADS OR THE CONSTRUCTION OF PLATFORMS, HELICOPTER LANDING STAGES, SIGNS, SNOW FENCES, OR THE LIKE
    • E01F9/00—Arrangement of road signs or traffic signals; Arrangements for enforcing caution
    • E01F9/60—Upright bodies, e.g. marker posts or bollards; Supports for road signs
    • E01F9/696—Overhead structures, e.g. gantries; Foundation means specially adapted therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/095—Traffic lights
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements

Definitions

  • the invention relates to an advertisement signalling informative display apparatus and further more particularly, but not exclusively, to an advertisement display apparatus for use above an intersection.
  • Advertising displays such as billboards, shelter advertising, electronic displays next to roads are well known.
  • an advertisement signalling informative display apparatus comprising a support structure for supporting a display device substantially above a road surface, the display device Including traffic signalling means and advertisement means.
  • the road surface is the road surface at a intersection.
  • a further feature of the invention provides for the display device to include at least four advertising display means and at least four traffic signalling means.
  • a still further feature of the invention provides for the support structure to include upright and horizontal columns supported at opposite corners or sides of the intersection.
  • the traffic signalling means to be traffic lights; and for the traffic lights to be synchronized with conventional traffic lights at the intersection and or to replace conventional traffic lights at the intersection.
  • a still further feature of the invention provides for the advertising display means to display advertising material to stationary traffic or moving traffic, and signalling for moving traffic and or include street name displays.
  • Further features of the invention provide for pedestrian channelling barriers to be located on a sidewalk at at least the corners on which the upright columns are supported; for the pedestrian barriers to each run parallel to an adjacent road and to terminate short of the corner of the sidewalk to allow pedestrians to pass between inner ends of the barriers on to the road surface or from the road surface on to the sidewalk.
  • Figure 1 Shows a plan view of an advertlsementsignalilng
  • Figure 2 shows a side elevation of one of four sides of a display device of the advertisement signalling informative display apparatus of figure 1 ;
  • Figure 3 shows a side elevation of the advertisement signalling informative disp!ayapparatus of figure 1 including the display device
  • an advertisement signalling informative display apparatus is generally indicated by reference numeral i .
  • the advertisement signalling informative display apparatus 1 includes a support structure 2 for supporting a display device 3 above a road surface 4.
  • the display devices is also shown in figure 2.
  • the display device includes traffic signally means 5 and advertisement display means 6.
  • the advertisement signalling informative display means may be a billboard showing advertisement information including text and graphics and video.
  • the advertisementsignaliing informative display means 6 may also be an electronic display for displaying advertisement material including text, graphics and video.
  • the advertisement signalling informative display means 8 may also have or be connected to loud or soft or medium speakers for broadcasting of a sound signal with an advertisement. A radio station may for example broadcast over these speakers.
  • the advertisementsignaliing informative display means 6 may also have security cameras means 11 fitted on the device and support structures means 3 and 2 for purposes of security, accidents, insurance companies, or public safety and police assistance.
  • a transparent plastics or other transparent material protective sheet could be located in front of the advertisement signalling informative display means and the traffic signalling means.
  • This display means and signalling means could also be displayed on one large electronic or powered display.
  • the traffic signalling means are in the form of conventional traffic lights.
  • the traffic signalling means includes three lights as is known in the art for signalling red, amber or green lights and an additional two lights used for signalling pedestrians or signalling traffic by way of example, illuminating arrows.
  • the traffic signalling rneansS and 8, means S also can be synchronized with relevant traffic lights by displaying the traffic signalling or colours green amber and red in sequins with traffic lights means.
  • Advertisement display 6 shows advertisement only to stationary and moving traffic and pedestrians.
  • Traffic signalling means 5 can also be conventional traffic light.
  • the support structure 2 forms a bridge supported by columns Sat opposite corners of an intersection so that the display device 3 is suspended substantially centrally above the road service 4 of the intersection. In this manner, each of the four sides of the display device may be viewed by oncoming traffic from the four directions of the intersection.
  • the traffic lights of the traffic signalling means 5 are synchronised with the conventional traffic fights of the intersection.
  • Pedestrian channelling barriers or guardrails means 9 are located parallel to adjacent roads on the sidewalk 10 at the corners of the Intersection.
  • the barriers 9 terminate short of the corner of the intersection so that pedestrians may pass between inner ends of the barriers at the corner of the intersection from the sidewalk 10 to the road surface or from the road surface to the sidewalk 10.
  • the traffic signalling means 5 is used to signal traffic as is known in the art of synchronized with the conventional traffic lights at the intersection.
  • Advertisement information is displayed on the advertisement display means 6 only to stationary traffic.
  • advertisement information will only be displayed on an advertisement display means 6 when its corresponding signalling means 5 illuminates a red light indicating that the traffic must stop.
  • this functionality will be implemented electronically and will be computer controlled in the case of an electronic display means.
  • a mechanically movable screen may be implemented to ensure that advertisement material cannot be viewed when amber and green lights are activated.
  • the billboard itself may be constructed of rotatable strips or may be rotatable as a whole to rotate between positions in which advertisement display information is selectively visible or removed from the view of oncoming traffic.
  • the display means could be illuminated green or amber to correspond to the traffic lights at the intersection and only display advertisement display means when a red light is signalled to the oncoming traffic.
  • the apparatus will be powered from mains supply but will also include an uninterrupted power supply means 13 (UPS) for use in case of power failures.
  • UPS uninterrupted power supply means 13
  • Electric fencing means 14 will be fitted on opposite corners of structure means 2th is apparatus means 3 can also be powered by any means of power supply for example, solar power, and generators.
  • the apparatus described above will render traffic signals visible from further away than conventional traffic lights, it will provide motorists and passengers of stationary vehicle with something to look at while stationary, it will make intersections safer, it will benefit advertisers and will make intersections free from pollution and distractions, and will not distract motorists.

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Architecture (AREA)
  • Civil Engineering (AREA)
  • Structural Engineering (AREA)
  • Road Signs Or Road Markings (AREA)

Abstract

The invention relates to an advertisement signalling informative display apparatus (1) including a support structure (2) for supporting a display device (3) suspended substantially centrally above the road surface (4) of an intersection. This apparatus (1) will be used to advertise to stagnant traffic and simultaneously be a signalling apparatus synchronised with the relevant traffic lights at the intersection. The apparatus (1) containing conventional traffic lights (5) and electronic displays (6) will be connected to the controller of the intersection, by a programmed PLC. The controller containing the programmed PLC and other components will have an uninterrupted power supply UPS (13) that will back up the entire intersection and the apparatus (1). The programmed PLC communicates with the coded software, giving instruction to visuals appearing on the screens of the apparatus (1). The coded software will also be linked to an App, related website and other outlets, performing the continual fluctuated coding received from a control room executing desired actions.

Description

ADVERTISEMENT SIGNALING INFORMATIVE DISPLAY APPARATUS
The invention relates to an advertisement signalling informative display apparatus and further more particularly, but not exclusively, to an advertisement display apparatus for use above an intersection.
BACKGROUND OF THIS INVENTION
Advertising displays such as billboards, shelter advertising, electronic displays next to roads are well known.
Displays suspended above the road surfaces or attached to bridges above roads are also known.
These displays may however be dangerous in that motorists may be distracted while driving.
OBJECT OF THE INVENTION
It Is an object of this invention to provide an advertisement signalling informative display apparatus which, at least partially, alleviates the above mentioned difficulty.
SUMMARY OF THE INVENTION
In accordance with the invention there is provide an advertisement signalling informative display apparatus comprising a support structure for supporting a display device substantially above a road surface, the display device Including traffic signalling means and advertisement means.
There is provided for the road surface to be the road surface at a intersection.
A further feature of the invention provides for the display device to include at least four advertising display means and at least four traffic signalling means.
A still further feature of the invention provides for the support structure to include upright and horizontal columns supported at opposite corners or sides of the intersection. There is further provided for the traffic signalling means to be traffic lights; and for the traffic lights to be synchronized with conventional traffic lights at the intersection and or to replace conventional traffic lights at the intersection.
A still further feature of the invention provides for the advertising display means to display advertising material to stationary traffic or moving traffic, and signalling for moving traffic and or include street name displays.
Further features of the invention provide for pedestrian channelling barriers to be located on a sidewalk at at least the corners on which the upright columns are supported; for the pedestrian barriers to each run parallel to an adjacent road and to terminate short of the corner of the sidewalk to allow pedestrians to pass between inner ends of the barriers on to the road surface or from the road surface on to the sidewalk.
These and other features of the Invention are described in more detail below
BRIEF DESCRIPTION OF THE DRAWINGS
A preferred embodiment of the invention is described below by way of example only, and with reference to the accompanying drawings in which;
Figure 1 Shows a plan view of an advertlsementsignalilng
informative display apparatus;
Figure 2 shows a side elevation of one of four sides of a display device of the advertisement signalling informative display apparatus of figure 1 ; a nd
Figure 3 shows a side elevation of the advertisement signalling informative disp!ayapparatus of figure 1 including the display device
shown in figure 2. DETAILED DESCRIPTION OF THE DRAWINGS
With reference to figures 1 and 3, an advertisement signalling informative display apparatus is generally indicated by reference numeral i .
The advertisement signalling informative display apparatus 1 includes a support structure 2 for supporting a display device 3 above a road surface 4.
The display devices is also shown in figure 2. The display device includes traffic signally means 5 and advertisement display means 6.
The advertisement signalling informative display means may be a billboard showing advertisement information including text and graphics and video. The advertisementsignaliing informative display means 6 may also be an electronic display for displaying advertisement material including text, graphics and video. The advertisement signalling informative display means 8 may also have or be connected to loud or soft or medium speakers for broadcasting of a sound signal with an advertisement. A radio station may for example broadcast over these speakers. The advertisementsignaliing informative display means 6 may also have security cameras means 11 fitted on the device and support structures means 3 and 2 for purposes of security, accidents, insurance companies, or public safety and police assistance.
A transparent plastics or other transparent material protective sheet could be located in front of the advertisement signalling informative display means and the traffic signalling means. This display means and signalling means could also be displayed on one large electronic or powered display. The traffic signalling means are in the form of conventional traffic lights. In this embodiment, the traffic signalling means includes three lights as is known in the art for signalling red, amber or green lights and an additional two lights used for signalling pedestrians or signalling traffic by way of example, illuminating arrows. The display device Sis substantially rectangular in plain view and includes an advertisement signalling informative display means and two traffic signalling means S on each side. The traffic signalling rneansS and 8, means S also can be synchronized with relevant traffic lights by displaying the traffic signalling or colours green amber and red in sequins with traffic lights means. Advertisement display 6 shows advertisement only to stationary and moving traffic and pedestrians. Traffic signalling means 5 can also be conventional traffic light.
The support structure 2forms a bridge supported by columns Sat opposite corners of an intersection so that the display device 3 is suspended substantially centrally above the road service 4 of the intersection. In this manner, each of the four sides of the display device may be viewed by oncoming traffic from the four directions of the intersection. The traffic lights of the traffic signalling means 5 are synchronised with the conventional traffic fights of the intersection.
Pedestrian channelling barriers or guardrails means 9 are located parallel to adjacent roads on the sidewalk 10 at the corners of the Intersection. The barriers 9 terminate short of the corner of the intersection so that pedestrians may pass between inner ends of the barriers at the corner of the intersection from the sidewalk 10 to the road surface or from the road surface to the sidewalk 10.
In use, with the display device suspended above the intersection as described above, the traffic signalling means 5 is used to signal traffic as is known in the art of synchronized with the conventional traffic lights at the intersection. Advertisement information is displayed on the advertisement display means 6 only to stationary traffic. In other words, advertisement information will only be displayed on an advertisement display means 6 when its corresponding signalling means 5 illuminates a red light indicating that the traffic must stop. When an amber or green light is illuminated the display of advertisement information on corresponding advertisement display means will not be allowed, it is envisaged that this functionality will be implemented electronically and will be computer controlled in the case of an electronic display means. In case of other billboards, a mechanically movable screen may be implemented to ensure that advertisement material cannot be viewed when amber and green lights are activated. Alternatively, the billboard itself may be constructed of rotatable strips or may be rotatable as a whole to rotate between positions in which advertisement display information is selectively visible or removed from the view of oncoming traffic.
In the case of an electronic or other advertisement means, the display means could be illuminated green or amber to correspond to the traffic lights at the intersection and only display advertisement display means when a red light is signalled to the oncoming traffic.
The apparatus will be powered from mains supply but will also include an uninterrupted power supply means 13 (UPS) for use in case of power failures. Electric fencing means 14 will be fitted on opposite corners of structure means 2th is apparatus means 3 can also be powered by any means of power supply for example, solar power, and generators.
It is envisaged that the apparatus described above will render traffic signals visible from further away than conventional traffic lights, it will provide motorists and passengers of stationary vehicle with something to look at while stationary, it will make intersections safer, it will benefit advertisers and will make intersections free from pollution and distractions, and will not distract motorists.
The invention is not limited to the precise detail as described herein and many other embodiments of the invention are possible without departing from the scope of the invention.

Claims

CLAIMS . An advertisement signalling informative display apparatus comprising a support structure forsupporting a display device substantially above a road surface, the display device including traffic signalling means and advertisement display means.
2. An advertisement signalling informative display apparatus as claimed in claim 1 in which the road surface is the road surface at an intersection.
3. An advertisement signalling informative display apparatus as claimed in any one of the preceding claims in which the display device includes at least four advertising display means and at least four traffic signalling means.
4. An advertisement signalling informative display apparatus as claimed in any one of claims 2 or 3 in which the support structure includes at feast two or more upright columns supported at opposite corners of the intersection.
An advertisementsignailing informative display apparatus as claimed in a of the preceding claims in which the traffic signalling means is traffic lights.
6. An advertisement signalling informative display apparatus as claimed in claim 5 in which the traffic lights are synchronised with conventional traffic lights at the intersection
An advertisement signalling informative display apparatus as claimed in any on of the preceding claims in which the advertising display means display advertising materia! to stationary traffic only.
8. An advertisementsignalling informative display apparatus as claimed in any one of the preceding claims in which pedestrian channelling barriers are located on the sidewalk at at least the corners on which the upright columns are supported.
9. An advertisement signalling informative display apparatus as claimed in claim 8 in which the pedestrian barriers each run at least parallel to an adjacent road and terminate short of the corner of the sidewalk to allow pedestrians to pass between inner ends of the barriers on to the road surface or from the road surface to the sidewalk.
10. An advertisementsignalling informative display apparatus as claimed in any one of the preceding claims in which the apparatus includes uninterrupted power supply.
1 1. An advertisement signalling informativedisplay apparatus means substantially as herein described with reference to and as illustrated in the accompanying drawings.
EP16815518.2A 2015-01-26 2016-01-26 Advertisement signalling informative display apparatus Withdrawn EP3323101A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA201500571 2015-01-26
PCT/ZA2016/000004 WO2016210451A1 (en) 2015-01-26 2016-01-26 Advertisement signalling informative display apparatus

Publications (1)

Publication Number Publication Date
EP3323101A1 true EP3323101A1 (en) 2018-05-23

Family

ID=57586712

Family Applications (1)

Application Number Title Priority Date Filing Date
EP16815518.2A Withdrawn EP3323101A1 (en) 2015-01-26 2016-01-26 Advertisement signalling informative display apparatus

Country Status (2)

Country Link
EP (1) EP3323101A1 (en)
WO (1) WO2016210451A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11403940B2 (en) * 2020-01-07 2022-08-02 Toyota Motor Engineering & Manufacturing North America, Inc. Methods and systems for installing a structure using moveable objects

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5150116A (en) * 1990-04-12 1992-09-22 West Harold B Traffic-light timed advertising center
US6813554B1 (en) * 2001-02-15 2004-11-02 Peter Ebert Method and apparatus for adding commercial value to traffic control systems
DE10253632A1 (en) * 2002-11-18 2004-05-27 Kristin Nebel Advertising display for bridge over road has control system actuating display when vehicles are present and may have sensors on or near traffic lights connected to computer and liquid crystal display
US20070257817A1 (en) * 2006-05-08 2007-11-08 Ivoice, Inc. Traffic signal system with countdown signaling and with advertising and/or news message
EP1930861A1 (en) * 2006-12-05 2008-06-11 Ibrahim Musallam System and method for displaying information to drivers at traffic lights
US8525700B2 (en) * 2010-03-02 2013-09-03 Mohammadreza Rejali Control system and a method for information display systems for vehicles on cross roads
US8675909B2 (en) * 2011-07-22 2014-03-18 American Megatrends, Inc. Traffic signal connected digital electronic display and method of controlling the same

Also Published As

Publication number Publication date
WO2016210451A1 (en) 2016-12-29

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