WO2006031238A1 - Methode de commercialisation au detail - Google Patents

Methode de commercialisation au detail Download PDF

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Publication number
WO2006031238A1
WO2006031238A1 PCT/US2004/041085 US2004041085W WO2006031238A1 WO 2006031238 A1 WO2006031238 A1 WO 2006031238A1 US 2004041085 W US2004041085 W US 2004041085W WO 2006031238 A1 WO2006031238 A1 WO 2006031238A1
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WO
WIPO (PCT)
Prior art keywords
information
business
vendors
retailer
coupon
Prior art date
Application number
PCT/US2004/041085
Other languages
English (en)
Inventor
Allen Lubow
Cary Bunin
Original Assignee
International Barcode Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by International Barcode Corporation filed Critical International Barcode Corporation
Priority to EP04813408A priority Critical patent/EP1721291A4/fr
Priority to JP2006543947A priority patent/JP2007515004A/ja
Priority to AU2004323363A priority patent/AU2004323363A1/en
Priority to BRPI0417411-9A priority patent/BRPI0417411A/pt
Publication of WO2006031238A1 publication Critical patent/WO2006031238A1/fr

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce

Definitions

  • a method has been created which addresses all of these concerns in a way that can be marketed to retailers across a broad spectrum of industries. Moreover, that method becomes a win-win- win situation for the retailer, vendors and consumers alike. The retailer is given the means to implement such improvements in his systems without incurring great expense or startup costs. In fact, the method becomes a profit center in and of itself since the vendors would be asked to purchase the reporting, information gathering and labeling required to participate in the retailer system. [00010] First, to accomplish this information systems upgrade, the retailer must study his existing information systems and decide what information is required to implement all of the programs between the various entities in the supply chain, retailing and consumer experiences that can enhance the ability of the retailer to sell goods and satisfy customers.
  • the retailer must create new information systems that can make use of additional information and create programs at all points in the retailing experience.
  • the vendors have to be given the requirements for the information they will need to supply along with their goods to the retailer.
  • the vendors have to be given the standards and guidelines for the labeling of their goods.
  • the retailer has to create a way to gather and receive the information required from the vendors.
  • the retailer has to create a way to take that information and incorporate it into the retailer's existing information database.
  • the system and method of the present invention relates to the management of information related to products and/or services (which may be referred to collectively as "goods") sold by a retailer and supplied by vendor(s) to the retailer.
  • An embodiment of the invention provides a method for managing information related to goods sold by a retailer and supplied by a supply chain of at least one vendor.
  • a developer creates a system for managing information related to the goods sold by the retailer and supplied by the supply chain.
  • the information managed by the system is defined by the retailer.
  • the system is designed so that the vendor(s) of the supply chain will provide the information defined by the retailer by associating the information with the goods prior to shipping the goods to the retailer.
  • the information may be encoded in a bar code label affixed to the goods or stored in the memory of an RFDD tag affixed to the goods or some combination of the two.
  • the retailer administers the installation of the system across its supply chain by requiring each vendor of the chain to purchase the system from the developer and use the system as a condition to doing business with the retailer.
  • the retailer receives a fee for administering the installation of the system across the supply chain. For example, the fee may be paid to the retailer from the developer.
  • the fee received by the retailer may be based on the purchases made by the vendors of the chain.
  • the fee may be a portion of the purchase price of each system.
  • the retailer may receive goods from vendors of the supply chain that use the system, and then use the system to obtain the information associated with the received goods. Next, the retailer may provide at least some of the obtained information back to the at least one vendor of the supply chain that shipped the goods.
  • the information sent back from the retailer to the vendor(s) of the chain may benefit those vendors by, for example, enabling the vendor(s) to determine the rate at which the goods supplied to the retailer are being sold and thereby adjust their rate of supply to the retailer accordingly.
  • Another embodiment of the invention provides a method for a developer to sell a system for managing information related to goods sold by a retailer and supplied by a supply chain of at least one vendor.
  • the developer proposes to the retailer a program for installing the system across the retailer's supply chain in which each vendor of the chain is required to purchase the system developed by the developer and use the system as a condition for doing business with the retailer. If the retailer accepts the proposal, then the retailer institutes the program and notifies the vendor(s) of the chain of the requirement.
  • the program may allow the vendor(s) to purchase the system from the developer through the retailer, with the retailer handling the processing of orders from the vendor(s) and arranging for delivery of the system from the developer to the vendor(s).
  • the retailer may receive a fee for administering the program. For example, the retailer may retain a portion of the purchase price of each system purchased.
  • the retailer may provide means through which consumer may be able to obtain additional information concerning goods.
  • a retailer may place kiosks in its stores that allow consumers to scan a bar code affixed to goods to thereby obtain additional information about that good that was provided by the vendor.
  • additional information for some goods e.g., fruit
  • additional information that a consumer may obtain about a good may include detailed care instructions or possible allergic reactions, e.g., for food goods or medications.
  • a retailer may provide such additional information to consumers in the form of real-time advertising.
  • a method for managing information between businesses and vendors. First, a developer creates a system through which a business receives information associated with items provided to the business by a supply chain of at least one vendor.
  • the system comprises a specification and one or more subsystems, wherein the specification is defined by at least the business and the specification defines the type of information to be received through the system, and wherein each of the one or more vendor subsystems enables an operator of the respective vendor subsystem to provide information conforming to the specification to the business by storing the conforming information in information storage devices and associating the information storage devices with items that are provided to the business.
  • the business facilitates installation of the system across the supply chain by requiring one or more of the at least one vendor to purchase one of the one or more vendor subsystems from the developer and operate the purchased vendor subsystem to provide information to the business as a condition to maintaining a business relationship with the business.
  • the information storage devices comprise bar codes.
  • the information storage devices comprise
  • the developer pays a fee to the business for facilitating installation of the system across the supply chain.
  • the fee is based on the purchases of the subsystems from the developer by the one or more of the at least one vendor.
  • the system comprises a business subsystem that enables the business to obtain information from the information storage devices associated with the items the business receives from each of the vendors operating a vendor subsystem, and that enables the business to send data to one or more of the vendors operating a vendor subsystem, wherein the data relates to the items previously received by the business from the one or more of the vendors operating a vendor subsystem.
  • a method for managing information associated with items between a business and one or more vendors.
  • the method involves accessing, at the business, data from data storage devices associated with items received by the business from the one or more vendors, wherein the data stored in the data storage devices was selected by the one or more vendors based on requests issued by the business.
  • the business then sends at least a portion of the accessed data to the one or more vendors.
  • the one or more vendors determine sales related information associated with the items based on the sent portion of accessed data provided by the business to the one or more vendors.
  • accessing data associated with the items comprises reading a bar code label.
  • the bar code label comprises a Reduced Space Symbology (RSS) bar code.
  • RSS Reduced Space Symbology
  • the bar code label comprises two- dimensional symbology.
  • accessing data associated with the items comprises receiving the accessed data from a Radio Frequency Identifier (RFID) device.
  • RFID Radio Frequency Identifier
  • FIG. 1 illustrates a coupon processing system
  • Figure 2 illustrates a coupon processing method
  • Figure 3(a) illustrates a conventional UCC/EAN-128 coupon format
  • Figure 3(b) illustrates a first embodiment of a two-dimensional bar code combined with a UCC/EAN-128 bar code
  • Figure 3(c) illustrates a second embodiment of a two-dimensional bar code combined with a UCC/EAN-128 bar code
  • Figure 4(a) illustrates a two-dimensional bar code combined with a Code 128 bar code
  • Figure 4(b) illustrates a two-dimensional bar code combined with a UPC (A) bar code
  • Figure 4(c) illustrates a two-dimensional bar code combined with a stacked bar
  • Figures 5(a)-(g) illustrate examples of optimized coupon bar codes
  • Figure 6 illustrates a method for ensuring that coupons are redeemed only when the associated product has been purchased
  • Figure 7 is a block diagram illustrating sample relationships between consumers, the retail store, the retail information systems and the retailer's suppliers.
  • An outside information management company e.g., an information systems developer, examines the retailer's operation to establish what information driven programs can be established that would augment the retailing experience for the consumer and increase profits for the retailer. It should be said that increased profits for both the retailer and vendor alike will be realized through good information management. Next, the necessary additional information that can facilitate those new programs must be established. Goods may currently be shipped to retailers carrying, e.g., in a bar code affixed to the good, only limited information such as price, date shipped, vendor identity, and retailer store number. However, the retailer would profit by knowing more information about the various SKU 's such as color, size, gender, quantity, and so forth.
  • That additional information may be determined for each SKU, and it might vary from one SKU to the next.
  • the additional information is to be associated with goods supplied from the vendors to the retailer via RFID tags and/or barcodes
  • the RFID tag formats with associated RSS barcode formats would be established.
  • the necessary software and hardware to create and print those tags would have to be identified.
  • all of these new standards would be communicated to the vendors in the retailer's information program laid out to the vendors.
  • the retailer would have to establish middleware which would be designed to have forms that would accept vendor information coming from the vendor's existing database management systems and translate it into records that could be fed into the retailers information management systems.
  • the retailer may present each of its vendors with the following proposition: Using our new RFID/RSS bar coding standards we want you to label all of the goods sold and delivered to us as we describe. You will use the following software and hardware to label your goods. You will use the following forms and information management techniques to transmit the associated data. You will purchase that software and hardware through approved suppliers that we identify. In return, we will continue to do business with your company. We may also augment our relationship with you by giving you information which will make the sale of your products to us move profitable.
  • Examples of how that additional information make the retailer/vendor relationships more profitable are: the retailer is better able to manage the reordering and increase the turns of inventory supplied by individual vendors, the vendors may use the information received back from the retailer to adjust their production levels, the retailer is better able to communicate to the customers what products are in stock, the retailer is better able to handle rebates, coupons and returns from the customers on behalf of the vendors, the retailer is better able to facilitate the reordering of stock to its distribution channels through greater logistical efficiencies in more timely ways, and so on. [00048] Advantages for the retailer for using an outside enterprise to set up this information system are many. First, the retailer does not have to Stahl its own information system from scratch.
  • An existing system can be augmented with middleware which can be tailored to receive and integrate the new data into an existing system.
  • the retailer does not have to pay for the improvements to his system. Those costs are shared by his suppliers, the vendors.
  • the vendors do not have to invent ways of fulfilling the retailer's new system requirements. Software and hardware is identified that the vendors can purchase, off-the-shelf, that would fulfill the retailer requirements. This makes adoption of the retailer programs that much more palatable for the vendors.
  • purchasing a system already developed by the outside enterprise for a reasonable price may spread the cost of the development of the system more efficiently over a plurality of vendors as compared to the case where a retailer may ask vendors to create their own information systems to operate according to guidelines specified by the retailer.
  • FIG. 7 illustrates sample relationships between consumers, the retail store, the retail information systems and the retailer's suppliers (the vendors).
  • the information used to communicate between the different entities all begins with the vendors. That information, in the form of product information (e.g., item number (UPC), expiration date, lot numbers, serial number, in depth product descriptions, manufacturing place and time, and so forth), maybe attached to the goods themselves, for example, in the form of RFID tags with corresponding RSS bar code.
  • product information e.g., item number (UPC), expiration date, lot numbers, serial number, in depth product descriptions, manufacturing place and time, and so forth
  • the associated information is scanned into the retailer's information systems through the use of forms and middleware. That information is used to create the various sales and marketing propositions used in the retail stores. For example, where goods, e.g., food, from certain locales are highlighted positively or negatively in current news reports, the retailer may advertise goods to a consumer in a computer controlled, real-time display as being from or not being from a certain locale to match the news reports. Furthermore, the associated information is used to provide product information to the consumers. That information may also be used to help consumers with rebates, coupons, and returns. The retailer augments his system with information about the goods as they pass from retailer to consumer in the stores. Information about stocking and purchasing habits is relayed to suppliers in the form of reordering and distribution requirements to the vendors. By augmenting the flow and quality of information throughout the retailing experience, the retailer is able to profit by leveraging those advantages.
  • goods e.g., food
  • the retailer may advertise goods to a consumer in a computer controlled, real-time display as being from or not being from
  • the additional information gathered and transmitted to the consumer and back to the vendor could be used to facilitate the organization of a more effective rebate and coupon program offered by the vendors through the stores.
  • Current systems lack the ability of the store to offer the consumers accurate information about coupon and rebate offers.
  • Current systems lack the ability of the store to communicate the consumer's information back to the vendors. Therefore, the consumer is left to speak directly with the vendor either with mail or via the Internet. This precludes the retailer from participating in the coupon process to a large extent.
  • the consumer is also faced with the task of demonstrating to the vendor that, in fact, the vendor's products were purchased from that retailer in a timely way.
  • the vendor treats the consumer more like a thief then a customer.
  • FIG. 1 illustrates a coupon processing system.
  • a point of sale (POS) location 100 may be a retail store, self-serve kiosk, virtual location, a consumer's home, or other business location where a merchant sells products or services.
  • POS point of sale
  • the term "merchant” is meant to encompass essentially any business that provides a product or service, including businesses serving the public, the government, business-to-business, and so forth.
  • the terms "sell”, “purchase” and the like are meant to encompass sales in the conventional sense as well as rental of products and other arrangements.
  • the separate dedicated scanner / reader 112 may be used to scan or read the coupon. If the scanner / reader 110 is RSS compatible, the separate dedicated scanner / reader 112 is not needed. Moreover, the coupons may have graphics and supporting text that inform the cashier and consumer that they require processing by a 2-D scanner. [00054] Scanning equipment for 2-D bar codes is becoming affordable enough for even small businesses. In fact, the benefits derived from the invention will encourage businesses that previously did not have a need for scanners to obtain one. This includes service industry businesses, e.g., hair salons, travel agencies, entertainment facilities, and the like, that mainly provide services to consumers rather than products.
  • the invention is meant to be suitable for use with any type of account identifier that can be processed to obtain a payment from a coupon issuer.
  • This includes account numbers of credit cards, including universal credit cards, affinity cards, bank cards issued by banks, such as Visa, MasterCard and Discover Card, travel and entertainment cards, such as American Express, Diners Club and Carte Blanche, house cards that are good only in a particular business or chain of businesses, such as a department store or gas station chain, or phone companies, as well as debit cards, which can be processed the same as credit cards using the ANSI X9 standard.
  • Steps 205 through 225 may occur at the POS location 100, while steps 230 through 260 may occur at the processing center 135.
  • the credit card number is read and entered from the coupon 105. If the information received does not appear to be a valid credit card, e.g., based on the number of digits or other criteria, the transaction is declined (block 225).
  • the expiration date of the coupon is examined to determine whether the coupon has expired. If so, the transaction is declined.
  • the amount of the discount is obtained. If the amount cannot be read, or appears to be inconsistent with the product or other criteria, the transaction is declined.
  • other data that is encoded in the coupon is obtained.
  • the coupon issuer Since the coupons are processed like credit card transactions, the money is taken from the issuer's account and transferred to the merchant's account in accordance with the offer codes provided in the coupon transaction information and the particular details of the transaction handling as established between the issuer and processing unit.
  • the additional data regarding demographics and the like can be communicated to a facility for further analysis and marketing research. Reports developed from the coupon transaction information can be amassed and periodically presented to the coupon issuer.
  • the coupon issuer might select from monthly, weekly, daily or other time intervals to receive informational reports and schedule reimbursement payments to the merchants.
  • the coupon issuer or other entity may employ software to process the wealth of new coupon information that is available.
  • FIGs. 4(a)-(c) are examples of bar code symbols whose design is not constrained by a requirement to conform to the standards of UCC/EAN 128 coupon formats. They provide RSS Coupons that are totally redesigned to minimize the size of the bar code and reflect the type of informational exchange discussed herein with the additional RSS two- dimensional bar code.
  • FIG. 4(a) illustrates a two-dimensional bar code combined with a Code 128 bar code.
  • the symbol includes a two-dimensional composite bar code 410 printed above a Code 128 bar code 415.
  • FIG. 4(b) illustrates a two-dimensional bar code combined with a UPC (A) bar code.
  • the symbol includes the two-dimensional composite bar code 410 printed above a UPC (A) bar code 435.
  • FIG. 4(c) illustrates a two-dimensional bar code combined with a stacked bar code.
  • the symbol includes a two-dimensional composite 440 above an RSS stacked omni- directional component 445.
  • FIGs 5(a)-(g) illustrate examples of optimized coupon bar codes. These are further examples of bar code symbols whose design is not constrained by a requirement to conform to the standards of UCC/EAN 128 coupon formats. They provide RSS coupons that are totally redesigned to minimize the size of the bar code and reflect the type of informational exchange discussed herein with the additional RSS two-dimensional bar code.
  • the bar codes represent different sizes that may be used. The different configurations and types of RSS symbols allow them to be used in different ways.
  • Each code includes a linear portion carrying a different number of characters, and consequently having a different width, while the 2-D portion in each example is the same. For example, the linear portions of FIGs 5(a)-(g) carry six through twelve digits, respectively.
  • the overall coupon size can be decreased or more human-readable promotional information can be provided.
  • the total area of the format of FIG. 4(c) is 0.66 square inches, or 12% of the 5.25 square inch area of the UCC/EAN 128 coupon format of FIG. 3(a).
  • RSS coupons also can carry an additional sixty characters of data. Advertising costs can be reduced since fewer pages are needed to provide the same coupon offers. Or, additional space in the coupon can be devoted to graphics and the like. Environmental benefits due to reduced paper use result as well.
  • the bar-coded coupon symbols disclosed herein also provide increased information beyond the amount of information that a typical UCC/EAN-128 coupon format holds, e.g. the offer number, serial number, expiration date, product identification, family code and value code.
  • RSS variations allow 56, 338, or 2363 more characters of information beyond the fourteen characters of the UCC/EAN 128 coupon format.
  • the 338-character format is believed to be suitable at present.
  • Standardized formats can be provided for the additional information that the coupons can contain.
  • the additional information beyond the standard UCC/EAN-128 Coupon Formats may include: the Global Trade Item or Identification Number (GTIN) with the Application Identifier (AI) of (01), the Date with AI (20), the Time, the Offer Code, the Offer Expiration Date, the Sub-Offer Code, the Issue Date, and a unique serial number.
  • GTIN Global Trade Item or Identification Number
  • AI Application Identifier
  • Offer code "12345” may be assigned to coupons for Brand X soap printed in the NY Times newspaper on Sunday 8/24/02 and distributed in the New York Metropolitan Region.
  • the sub-offer code may identify whether the coupon appeared in the morning, afternoon or evening edition of the newspaper.
  • Another problem of existing coupon formats is the limited area devoted to family codes.
  • a family code is designed by the manufacturer to indicate which set of products the coupons are targeted.
  • This is not always sufficient to make distinctions between products. Accordingly, enhanced family code information can be encoded using the additional data-carrying capacity of the coupons of the present invention.
  • the coupons may also be coded with the expiration date of the credit or debit card account and/or the expiration date of the individual coupon offer, the latter of which is used to establish the validity of the coupon for redemption during processing. Since a manufacturer can have more than one coupon offer running simultaneously, the expiration dates may vary from coupon to coupon.
  • the information contained in the two-dimensional portion of the RSS coupon maybe encoded to prevent others from being able to read and use that same information, and to prevent the processing center from being able to read the enclosed information, which is made available only to the coupon issuer.
  • mass printed coupons can more easily be differentiated by assigning unique offer codes and sub offer codes.
  • a further advantage of the present invention is that it allows small businesses, individuals and other entities to issue coupons, hi comparison, under the conventional system, only companies who hold UCC/EAN numbers can sponsor coupons using the existing UCC/EAN-128 coupon formats. With the coupon redemption system described herein, the system is opened up to any company, person or other entity that has a credit or debit card account and a personal computer with bar code printing software, regardless of whether or not they are a manufacturer in the UPC system. New commercial opportunities
  • Bank Partnering Banks must be setup to process coupon issuer's credit or debit card accounts in contractual arrangements with escrow accounts and minimum balances.
  • Processing/Scanners Use "Verifone” or other credit card processing machines which can accept the coupon information from coupons.
  • Use bar code scanners that can read RSS coupons and traditional coupons and talk to the credit card processing
  • RSS coupons or double scan coupons with both their traditional system and the newly installed 2-D Verifone/scanners and telephone line, and give up their current redemption
  • One problem of traditional coupon processing is that the merchant's computer system is not aware of new coupons as they are issued. This makes it difficult for the merchant's computer system to know what to do with, or how to handle, new coupon offers. For example, a security method that insures that the associated products for a given coupon are actually present in the customer order requires that the computer system know which products and product families are to be associated with the offer. If that information were known, then the scanner and computer could double check to see that the UPC (A) code exists for the products and coupons associated with the products being purchased. To solve the problem, the RSS coupon itself could contain the associated product identifier, such as the Global Trade Item Number (GTIN) information.
  • GTIN Global Trade Item Number
  • the GTIN is a 14-digit number that provides more specific information than the 12-digit UPC code in the form of a packaging designator.
  • the UPC code might identify a product such as soap, while the GTIN also indicates whether the soap is packaged as a single item, six-pack, or carton.
  • the computer could read the coupon and the associated product GTIN and examine the other products in the transaction for the presence of that GTIN or UPC (A) code. If there is a match, coupon redemption is authorized.
  • the UPC-A Bar Code Symbol is a bar code symbol of the EAN/UPC Symbology that encodes UCC- 12 Identification Numbers. See FIG. 4(b). GTINs could be available on all RSS bar coded coupons. If we had to emulate the older style UCC/EAN-128 Coupon Formats, we would put the 2-D portion of the coupon above the UPC left half or EAN-128 right half of an existing bar code symbol type. In those cases there would be no GTESf present.

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Abstract

L'invention concerne une méthode selon laquelle un détaillant peut effectuer des mises à jour des ses opérations, en fournissant à ses fournisseurs (les vendeurs), des normes d'étiquetage comprenant des codes barres RFID et RSS, des lignes directrices pour formater et intégrer, dans ces étiquettes, d'autres informations logistiques de chaîne de distribution, d'autres informations comprenant le numéro d'article, le numéro de lot et la date d'expiration, l'heure et le lieu de production, des descriptions plus détaillées possibles sur les articles en soi, ainsi qu'un procédé pour capturer ces informations et les introduire dans les systèmes de gestion d'informations des détaillants, sous des formes personnalisées et par intergiciel. Le détaillant utilise les services d'une société de gestion d'informations qui établit ce programme avec les fournisseurs du détaillant, éliminant ainsi les frais connexes d'augmentation de ses propres systèmes. Le détaillant, les vendeurs et les clients bénéficient de par ce supplément d'information, de différents moyens de rétroinformation et peuvent extraire ces informations de manière judicieuse, pour avoir une meilleure gestion et administration des produits, une sécurité clients, davantage de mouvement efficace du commerce, des informations sur le contenu des produits à fournir au client, une sécurité, des logistiques de chaîne de distribution, une conformité avec la réglementation gouvernementale en termes de vente de produits de détail, d'actes de bioterrorisme, de même que d'autres réglementations gouvernementales et des systèmes d'établissement des prix, des rabais, des coupons et des retours effectués par les clients.
PCT/US2004/041085 2003-12-08 2004-12-08 Methode de commercialisation au detail WO2006031238A1 (fr)

Priority Applications (4)

Application Number Priority Date Filing Date Title
EP04813408A EP1721291A4 (fr) 2003-12-08 2004-12-08 Methode de commercialisation au detail
JP2006543947A JP2007515004A (ja) 2003-12-08 2004-12-08 小売マーケティング方法
AU2004323363A AU2004323363A1 (en) 2003-12-08 2004-12-08 Retail marketing method
BRPI0417411-9A BRPI0417411A (pt) 2003-12-08 2004-12-08 método de marketing de varejo

Applications Claiming Priority (2)

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US52810503P 2003-12-08 2003-12-08
US60/528,105 2003-12-08

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WO2006031238A1 true WO2006031238A1 (fr) 2006-03-23

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EP (1) EP1721291A4 (fr)
JP (1) JP2007515004A (fr)
KR (1) KR20060121928A (fr)
CN (1) CN1914635A (fr)
AU (1) AU2004323363A1 (fr)
BR (1) BRPI0417411A (fr)
WO (1) WO2006031238A1 (fr)

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EP1721291A4 (fr) 2008-12-24
EP1721291A1 (fr) 2006-11-15
KR20060121928A (ko) 2006-11-29
BRPI0417411A (pt) 2007-04-03
CN1914635A (zh) 2007-02-14
AU2004323363A1 (en) 2006-03-23
JP2007515004A (ja) 2007-06-07

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