WO2006027390A1 - Systeme publicitaire et/ou d'information - Google Patents

Systeme publicitaire et/ou d'information Download PDF

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Publication number
WO2006027390A1
WO2006027390A1 PCT/ES2004/000362 ES2004000362W WO2006027390A1 WO 2006027390 A1 WO2006027390 A1 WO 2006027390A1 ES 2004000362 W ES2004000362 W ES 2004000362W WO 2006027390 A1 WO2006027390 A1 WO 2006027390A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
screens
information
apdad
dec
Prior art date
Application number
PCT/ES2004/000362
Other languages
English (en)
Spanish (es)
Inventor
Joan Ignasi MARTÍNEZ ROLDÁN
Original Assignee
Tecnologías De Reconocimiento, S.A.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tecnologías De Reconocimiento, S.A. filed Critical Tecnologías De Reconocimiento, S.A.
Priority to PCT/ES2004/000362 priority Critical patent/WO2006027390A1/fr
Publication of WO2006027390A1 publication Critical patent/WO2006027390A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the purpose of the present invention patent application is to register an advertising and / or information system, called Digital Poster, which incorporates notable innovations and advantages over current advertising and / or information systems.
  • the field of application of the system of the present invention is comprised within the computer sector, the telecommunications sector and the advertising sector, specifically in multimedia advertising; and it is constituted by a group of high definition digital screens (APDAD) for the reception and presentation to the public of generic and / or advertising information.
  • ADAD high definition digital screens
  • the main types are advertising posters, "backlit transparency” (backlit panels), L.E.D.'s (Light Emitting Diode), videos and small format information terminals. Each of these forms has several degrees of effectiveness, cost and ease of change of the represented content.
  • Advertising posters are relatively inexpensive and can be designed in color. They are reasonably effective in advertising a single message, but they do not have the appeal of moving images.
  • the cost of installing an exhibitor is relatively cheap, but the cost of logistics (storage, distribution, removal and destruction of obsolete posters, placement of new ones, ...) is high in that it requires labor intervention. In addition, it has no possibility of interactivity with the user.
  • the "backlit transparency" are more effective in attracting the attention of the public due to their large dimensions and natural luminosity. However, its placement is much more expensive as well as the cost of the material and replacement in time, money and labor, in addition, of not being interactive.
  • the LED's consisting of panels of light emitting diodes, have the advantage of presenting messages or moving images. Another advantage is that they can accept instructions to change the content displayed remotely, that is, without manual intervention in the place where the receiver is located.
  • these panels can be controlled through a single issuing center. This mechanism is significantly more expensive than print media, but they have lower maintenance costs. There is, however, a great disadvantage, they have a very limited resolution in pixels and can only show one, two or three colors, as opposed to the great variety of colors that are used in advertising posters or video. In addition to lacking interactivity with the potential user, LEDs are only useful for large exhibition areas.
  • Video is the most popular advertising medium today. Recently, merchants and public space managers have installed video screens for advertising purposes. The companies use the screens to show offers or information about the items for sale, while in public spaces selling time of the screen is sold to advertisers, taking into account the potential of possible users who will see the ad. The video has the advantage of being an attractive medium for its combination of image and sound.
  • the advertising and / or information system Digital Poster, aims to cover the need for a new advertising channel that overcomes the disadvantages of current communication channels. Due to its nature, it lacks the disadvantages of the advertising poster and the "backlit transparency", the messages can travel from the creative's table to the screens in a very short time reducing the time necessary for the launch of a campaign, it is not necessary Perform printing tests and eliminate all the logistics problems derived from the paper support.
  • the Digital Poster Given its size, the Digital Poster can be viewed from several meters away, far exceeding the resolution in pixels of the LED's and the dynamic information terminals, so they do not require the user to be very close to them and Dedicate your attention specifically.
  • the Digital Poster maintains the interactivity of the dynamic information terminals.
  • the Digital Poster has a very high definition, far superior to the video, which allows them to be used as an information terminal on a part of its surface. They allow a higher resolution than the video (the user can approach and read the fine print) and has lower production costs; while the Digital Poster is done with graphic design technologies, the production of a video requires much more expensive means, study and specific professionals.
  • the advertising and / or information system solves the aforementioned inconveniences, also providing other additional advantages that will be evident from the description that follows.
  • the advertising and / or information system of the invention called Digital Poster, is configured as a new channel or advertising medium, totally different from conventional media such as television, radio, written press, billboards, etc., based on the system in personalized advertising and with the possibility of selectively selecting the messages as well as the reception points, possibility of real-time broadcasting through computer support in bank offices, in transport stations, establishments, shopping centers, etc.
  • the Digital Poster that the invention proposes is configured in itself as an obvious novelty within its field of application by offering the possibility of displaying in a more effective way several messages, addressed to clients / users with different socio-demographic characteristics, which allows greater segmentation, broadcast information in real time and facilitate interactivity with the potential user of the system.
  • the Digital Poster system aims to visualize the desired multimedia information in previously defined high definition digital display groups (APDAD), located in different geographical locations.
  • ADAD high definition digital display groups
  • the information to be displayed is normally transmitted encrypted from a centralized issuing center through a conventional transmission system (taking advantage of the "valley hours" of a
  • Intranet Internet, cable or satellite.
  • the transmission is made both of the messages to be displayed and the display program (to show, when and for how long).
  • Certain information can be generated locally in a system connected to the own local network of each Digital Poster.
  • the images are received in an electronic control device (DEC), where they are decoded, stored and presented to the public for viewing with the use of a preset support and which preferably will consist of several grouped high definition digital screens (minimum 1280 X 1024 points) and medium or large format (from 17 "to 23”), typically TFT technology although any system of the mentioned resolution can be used.
  • DEC electronice control device
  • the system incorporates optional functions of limited interaction on the part of the user, that is, in a medium-sized APDAD capable of displaying advertising messages or general information in environments where people pass at a distance of several meters from the system, an interested user in certain product, service or information you can approach the poster and request additional information to the one shown in general. Thanks to its high definition, the system can display a large amount of information on a part of the surface of the display in which the user has requested.
  • the advertising and / or information system is constituted from the following elements:
  • the messages to be displayed are transmitted through a local network to which the Digital Posters are connected. Images can be transmitted both during
  • the messages together with the visualization programs arrive at the DEC where they are stored, modified and treated to be displayed in the APDAD.
  • the APDAD is preferably formed by TFT screens, although other display systems that offer a similar resolution can also be used and can be configured in several ways (2X2, 3X2, etc.).
  • a fundamental novelty lies in the fact that in addition to generating information from the remote center, part of the information can be generated from the same office or establishment (for example a credit office) where the Digital Poster is located allowing maximum customization of the system since the information of a product or service will be seen exclusively where that product is sold or promoted. This possibility does not exclude the possibility of carrying out general campaigns for all types of users; A certain product or service can be advertised on all installed digital posters.
  • Figure 1 shows a general scheme with the different systems involved in the operation of the Digital Poster
  • Figure 2 attempts to show all types of messages that can be displayed on the Digital Poster.
  • invention which consists of an advertising and / or information system called Digital Poster.
  • the remote central computer that is responsible for transmitting the messages to be displayed and the display programs, which is not the subject of the patent of the invention but a necessary part of the system, and one of the possible establishments to which the signal is sent where one or more digital posters are located, object of the patent.
  • the numerical reference (1) is indicative of the remote sending center, which contains a generator of messages to be sent (images, data, etc.) as well as the programming in which they should be shown .
  • the information is coded as appropriate, so that it can be transmitted through the use of any mass information transmission system (Intranet, Internet, satellite television signal, cable, etc.) (2 ) so that it can be used in those establishments / reception offices where the Digital Posters have been installed.
  • the valley hours could be used for said transmission, in order not to hinder the normal management of the company with the mass sending of graphic information).
  • the signal passes through an Ethernet-type local network (3), to the electronic control device (DEC) (4) where the information sent is stored, in order to be able to store it, extract it , modify it and use it partially or completely in accordance with the instructions received from the programming of the information from the remote issuing center.
  • DEC electronice control device
  • the DEC controls the information that will be displayed in the grouping of high definition digital screens (APDAD) (5) configured by several high resolution screens, typically TFT screens, which can be grouped in different formats (3X2,

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un système constitué par un groupe d'écrans numériques à haute définition (APDAD) destinés à présenter au public des informations génériques et/ou publicitaires composées d'images à très haute résolution, d'images graphiques à basse résolution en mouvement (analogiques ou numériques) et de combinaisons d'images à haute résolution avec des informations alphanumériques. La visualisation sur les écrans est commandée au moyen d'un dispositif électronique de commande (DEC) qui est également connecté à un réseau local du type Ethernet au moyen duquel il reçoit les messages à visualiser ainsi que les programmes de visualisation. Aussi bien les messages à visualiser que les programmes de visualisation peuvent être générés par un centre unique qui les distribue à tous les réseaux locaux au moyen d'un canal quelconque de communication (Intranet, Internet, satellite, câble, ) ou bien par un système local. L'ensemble APDAD plus DEC est appelé Poster Numérique.
PCT/ES2004/000362 2004-08-04 2004-08-04 Systeme publicitaire et/ou d'information WO2006027390A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/ES2004/000362 WO2006027390A1 (fr) 2004-08-04 2004-08-04 Systeme publicitaire et/ou d'information

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/ES2004/000362 WO2006027390A1 (fr) 2004-08-04 2004-08-04 Systeme publicitaire et/ou d'information

Publications (1)

Publication Number Publication Date
WO2006027390A1 true WO2006027390A1 (fr) 2006-03-16

Family

ID=36036093

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/ES2004/000362 WO2006027390A1 (fr) 2004-08-04 2004-08-04 Systeme publicitaire et/ou d'information

Country Status (1)

Country Link
WO (1) WO2006027390A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5103085A (en) * 1990-09-05 1992-04-07 Zimmerman Thomas G Photoelectric proximity detector and switch
US5361078A (en) * 1990-02-16 1994-11-01 Nadimelia Limited Multiple screen graphics display
WO2002093544A1 (fr) * 2001-05-15 2002-11-21 Monarch Advertising, Inc. Procede et systeme d'affichage de publicites sur un ecran d'affichage electronique

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5361078A (en) * 1990-02-16 1994-11-01 Nadimelia Limited Multiple screen graphics display
US5103085A (en) * 1990-09-05 1992-04-07 Zimmerman Thomas G Photoelectric proximity detector and switch
WO2002093544A1 (fr) * 2001-05-15 2002-11-21 Monarch Advertising, Inc. Procede et systeme d'affichage de publicites sur un ecran d'affichage electronique

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