WO2005041577A1 - Method for interactivity between tv viewers and broadcasters - Google Patents

Method for interactivity between tv viewers and broadcasters Download PDF

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Publication number
WO2005041577A1
WO2005041577A1 PCT/NO2003/000356 NO0300356W WO2005041577A1 WO 2005041577 A1 WO2005041577 A1 WO 2005041577A1 NO 0300356 W NO0300356 W NO 0300356W WO 2005041577 A1 WO2005041577 A1 WO 2005041577A1
Authority
WO
WIPO (PCT)
Prior art keywords
interactivity
cell phone
viewers
signal
programme
Prior art date
Application number
PCT/NO2003/000356
Other languages
French (fr)
Inventor
Ole Hansvold
Wictor Nicolaysen
Tord Persokrud
Original Assignee
Conax As
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Conax As filed Critical Conax As
Priority to AU2003283871A priority Critical patent/AU2003283871A1/en
Priority to PCT/NO2003/000356 priority patent/WO2005041577A1/en
Publication of WO2005041577A1 publication Critical patent/WO2005041577A1/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6181—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a mobile phone network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N2007/1739—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal the upstream communication being transmitted via a separate link, e.g. telephone line

Definitions

  • the present invention is related to a method for interactivity between the TV viewers and the broadcasters. More and more television programmes involve some kind of interactivity between the viewers and the broadcasters. Due to availability and flexibility, the cell phone is becoming the most important method for conveying responses from the users to the broadcasters.
  • the interactivity in its simplest form consists normally of presenting information on the TV to which the viewers may respond via text messages using their cell phone (e.g. GSM phone).
  • GSM phone short text messages
  • the short text messages sent from the viewers is therefore often constraint by the use of simple text including predefined words in the response message.
  • the present invention introduces a concept to achieve user-friendliness and precise interaction between viewers and television programmes.
  • the present invention is a mechanism for conveying rich interactivity applets and data related to a television programme to devices like cell phones for graphical user interface and user friendly operation.
  • the interactivity application data being included in an interactive broadcast signal does usually not require much bandwidth as it tends to be fairly static for the user to be allowed sufficient response time and as the context, look and feel should not change unnecessarily to avoid confusing the users.
  • the present invention is to send the interactivity applets and data related to a television programme with the television signal as presently, but in addition send a version of it as a narrowband stream suitable for the cell phone, or a similar device.
  • the version to be displayed on the TV-set is denoted the TV-I signal (i.e. "TV-set interactive signal")-
  • the interactivity applets and data to be displayed on the cell phone, or a similar device is denoted the CP-I signal (i.e. "Cell phone interactive signal").
  • Figure 1 discloses a functional descriprion if the method for interactivity according to the invention using a local dialog
  • figure 2 discloses the method using an external dialog.
  • the CP-I signal is either distributed along with the television signal 2, and then relayed to the cell phone 5 by the user set-top-box ("STB") 8, or TV-set 3, using a local transmission method 4 e.g. IR or Blue Tooth, or distributed via the cell network infrastructure as a separate channel 7.
  • the TV-I signal (if present in 2 or 7) is used by the STB 8 or TV-set 3, to display the interactivity features on the TV-screen.
  • the TV-I signal can be added already in the studio.
  • the cell phone 5, or a similar device receives the CP-I signal either through 7 or 4 via 2.
  • the CP-I signal is synchronized in context with the TV-I signal and/or the TV- content.
  • a cell phone 5, or the similar device processes the CP-I signal and displays the interactive application.
  • the user responds, using the available interactivity repertoire (e.g. "point and click", alphanumeric input, voice, etc.), to the options.
  • the cell phone 5 processes the input, and connects, if applicable, to a back-end system 1 to deliver the response 6 from the user.
  • the present invention is dependent on the cell phone network being able to convey the CP-I signals 7.
  • the main different characteristics of a CP-I signal as compared with normal cell phone traffic is the CP-I signal being sent to all cells (or, if more intelligence is applied, to all cells with a viewer of the particular interactive TV- broadcast) simultaneously.
  • the CP-I signal must be granted a certain level of guaranteed bandwidth and maximum delay in the cell network.
  • the response 6 from the user is by nature one-to-one with the back-end system 1.
  • the response 6 may, depending on context, be one-way (just delivering a response) or two-way for continuing the one-to-many broadcast dialog by a user specific dialog (e.g. first presenting a product in general, then enter into a purchase dialog).

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A method for interaction between TV viewers and the TV programme, by conveying an interactivity signal parallel in time with a broadcasted TV-programme to a personal device such as a cell phone), via the cell phone network and/or the TV broadcast, and providing transmission of the response from the personal device to a central system collecting and/or continuing the interactivity dialog directly towards the device.

Description

Method for interactivity between TV viewers and broadcasjers The present invention is related to a method for interactivity between the TV viewers and the broadcasters. More and more television programmes involve some kind of interactivity between the viewers and the broadcasters. Due to availability and flexibility, the cell phone is becoming the most important method for conveying responses from the users to the broadcasters. The interactivity in its simplest form consists normally of presenting information on the TV to which the viewers may respond via text messages using their cell phone (e.g. GSM phone). The television and cell phone technologies and - networks are not originally designed for such complimentary use. Television interactivity based on e.g. GSM is limited to short text messages (SMS). The short text messages sent from the viewers is therefore often constraint by the use of simple text including predefined words in the response message. Cell network technologies are not able to carry (several channels of) television. The present invention introduces a concept to achieve user-friendliness and precise interaction between viewers and television programmes. The present invention is a mechanism for conveying rich interactivity applets and data related to a television programme to devices like cell phones for graphical user interface and user friendly operation. Thus, removing the constraint imposed by the GSM SMS format both in terms of being able to send more than simple text and in terms of user- friendliness. The interactivity application data being included in an interactive broadcast signal does usually not require much bandwidth as it tends to be fairly static for the user to be allowed sufficient response time and as the context, look and feel should not change unnecessarily to avoid confusing the users. The present invention is to send the interactivity applets and data related to a television programme with the television signal as presently, but in addition send a version of it as a narrowband stream suitable for the cell phone, or a similar device. The version to be displayed on the TV-set is denoted the TV-I signal (i.e. "TV-set interactive signal")- The interactivity applets and data to be displayed on the cell phone, or a similar device, is denoted the CP-I signal (i.e. "Cell phone interactive signal"). The above objects are achieved with the method according to the present invention, as defined by the features stated in the patent claim. Figure 1 discloses a functional descriprion if the method for interactivity according to the invention using a local dialog, and figure 2 discloses the method using an external dialog. The CP-I signal is either distributed along with the television signal 2, and then relayed to the cell phone 5 by the user set-top-box ("STB") 8, or TV-set 3, using a local transmission method 4 e.g. IR or Blue Tooth, or distributed via the cell network infrastructure as a separate channel 7. The TV-I signal (if present in 2 or 7) is used by the STB 8 or TV-set 3, to display the interactivity features on the TV-screen. The TV-I signal can be added already in the studio. The cell phone 5, or a similar device, receives the CP-I signal either through 7 or 4 via 2. The CP-I signal is synchronized in context with the TV-I signal and/or the TV- content. A cell phone 5, or the similar device, processes the CP-I signal and displays the interactive application. The user responds, using the available interactivity repertoire (e.g. "point and click", alphanumeric input, voice, etc.), to the options. The cell phone 5 processes the input, and connects, if applicable, to a back-end system 1 to deliver the response 6 from the user. The present invention is dependent on the cell phone network being able to convey the CP-I signals 7. The main different characteristics of a CP-I signal as compared with normal cell phone traffic is the CP-I signal being sent to all cells (or, if more intelligence is applied, to all cells with a viewer of the particular interactive TV- broadcast) simultaneously. Thus, the CP-I signal must be granted a certain level of guaranteed bandwidth and maximum delay in the cell network. There may of course be more than one interactive TV-broadcast simultaneously on different channels implying the need for more than one CP-I signal. The response 6 from the user is by nature one-to-one with the back-end system 1. The response 6 may, depending on context, be one-way (just delivering a response) or two-way for continuing the one-to-many broadcast dialog by a user specific dialog (e.g. first presenting a product in general, then enter into a purchase dialog).

Claims

P a t e n t C l a i m
A method for interaction between TV viewers and the TV programme, characterized in conveying an interactivity signal parallel in time with a broadcasted TV-programme to a personal device such as a cell phone), via the cell phone network and/or the TV broadcast, and providing transmission of the response from the personal device to a central system collecting and/or continuing the interactivity dialog directly towards the device.
PCT/NO2003/000356 2003-10-28 2003-10-28 Method for interactivity between tv viewers and broadcasters WO2005041577A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2003283871A AU2003283871A1 (en) 2003-10-28 2003-10-28 Method for interactivity between tv viewers and broadcasters
PCT/NO2003/000356 WO2005041577A1 (en) 2003-10-28 2003-10-28 Method for interactivity between tv viewers and broadcasters

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/NO2003/000356 WO2005041577A1 (en) 2003-10-28 2003-10-28 Method for interactivity between tv viewers and broadcasters

Publications (1)

Publication Number Publication Date
WO2005041577A1 true WO2005041577A1 (en) 2005-05-06

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/NO2003/000356 WO2005041577A1 (en) 2003-10-28 2003-10-28 Method for interactivity between tv viewers and broadcasters

Country Status (2)

Country Link
AU (1) AU2003283871A1 (en)
WO (1) WO2005041577A1 (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1771003A1 (en) * 2005-09-29 2007-04-04 Siemens Informatica S.p.A. Multiple interactivity enabling technology in a DVB-T environment
EP1788810A1 (en) * 2005-11-16 2007-05-23 Alcatel Lucent method and system for interactive television involving multi-useres and television receiver therefor
GB2461271A (en) * 2008-06-24 2009-12-30 Inview Interactive Ltd Personal introduction system using television broadcast network and mobile phones

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002003698A1 (en) * 2000-07-04 2002-01-10 Saj Muzaffar Interactive broadcast system
GB2370456A (en) * 2000-12-20 2002-06-26 Ericsson Telefon Ab L M Interactive television using a wireless terminal
US20030002638A1 (en) * 2001-06-26 2003-01-02 Koninklijke Philips Electronics N.V. Interactive TV using remote control with built-in phone
WO2003088671A1 (en) * 2002-04-05 2003-10-23 Matsushita Electric Industrial Co., Ltd. Asynchronous integration of portable handheld device
WO2003087961A1 (en) * 2002-04-05 2003-10-23 Matsushita Electric Industrial Co., Ltd. Improved utilization of data broadcasting technology with handheld control apparatus

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002003698A1 (en) * 2000-07-04 2002-01-10 Saj Muzaffar Interactive broadcast system
GB2370456A (en) * 2000-12-20 2002-06-26 Ericsson Telefon Ab L M Interactive television using a wireless terminal
US20030002638A1 (en) * 2001-06-26 2003-01-02 Koninklijke Philips Electronics N.V. Interactive TV using remote control with built-in phone
WO2003088671A1 (en) * 2002-04-05 2003-10-23 Matsushita Electric Industrial Co., Ltd. Asynchronous integration of portable handheld device
WO2003087961A1 (en) * 2002-04-05 2003-10-23 Matsushita Electric Industrial Co., Ltd. Improved utilization of data broadcasting technology with handheld control apparatus

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1771003A1 (en) * 2005-09-29 2007-04-04 Siemens Informatica S.p.A. Multiple interactivity enabling technology in a DVB-T environment
EP1788810A1 (en) * 2005-11-16 2007-05-23 Alcatel Lucent method and system for interactive television involving multi-useres and television receiver therefor
WO2007057611A1 (en) * 2005-11-16 2007-05-24 Alcatel Lucent Interactive multi-user tv method and system and a tv receiver for carrying out said method
GB2461271A (en) * 2008-06-24 2009-12-30 Inview Interactive Ltd Personal introduction system using television broadcast network and mobile phones
GB2461271B (en) * 2008-06-24 2013-02-13 Inview Interactive Ltd A method and means for introducing a system user to one or more other system users

Also Published As

Publication number Publication date
AU2003283871A1 (en) 2005-05-11

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