JP2016058961A - Reception device, advertisement presentation method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a reception device, an advertisement presentation method, and a program capable of presenting advertisements related to advertisements to be broadcast to a viewer.SOLUTION: A reception device 2 includes: a broadcast reception part 21; an output part 24; and a control part 25. The broadcast reception part 21 receives a broadcast signal. The output part 24 is configured to output content data included in the broadcast signal received by the broadcast reception part 21. The control part 25 is configured to, when related advertisement specification information for specifying the content data of the other advertisements related to the content data of the advertisements included in the broadcast signal is included in the broadcast signal, instruct the output of the content data of the other advertisements specified by the related advertisement specification information, and distributed by communication.SELECTED DRAWING: Figure 3

Description

  Embodiments described herein relate generally to a receiving device, an advertisement presentation method, and a program.

  The broadcast time of the commercial message (CM) to be broadcast is determined by the broadcast schedule. However, there are cases in which the content that the advertiser wants to convey cannot be transmitted in the CM within the determined broadcast time.

JP 2003-69950 A JP 2003-339040 A

  The problem to be solved by the present invention is to provide a receiving apparatus, an advertisement presentation method, and a program capable of presenting an advertisement related to a broadcast advertisement to a viewer.

  The receiving apparatus according to the embodiment includes a broadcast receiving unit, an output unit, and a control unit. The broadcast receiving unit receives a broadcast signal. The output unit outputs content data included in the broadcast signal received by the broadcast receiving unit. The control unit is specified by the related advertisement specifying information when the related advertisement specifying information for specifying the content data of another advertisement related to the content data of the advertisement included in the broadcast signal is included in the broadcast signal, and Instruct to output content data of other advertisements distributed by communication.

The lineblock diagram showing the broadcasting system of a 1st embodiment. The functional block diagram which shows the internal structure of the broadcasting apparatus of 1st Embodiment. The functional block diagram which shows the internal structure of the receiver of 1st Embodiment. The functional block diagram which shows the internal structure of the user terminal of 1st Embodiment. The flowchart which shows the process of the receiver of 1st Embodiment. The flowchart which shows the process of the user terminal of 1st Embodiment. The lineblock diagram showing the broadcasting system of a 2nd embodiment. The functional block diagram which shows the internal structure of the receiver of 2nd Embodiment. The flowchart which shows the process of the receiver of 2nd Embodiment. The lineblock diagram showing the broadcasting system of a 3rd embodiment. The functional block diagram which shows the internal structure of the receiver of 3rd Embodiment. The flowchart which shows the process of the receiver of 3rd Embodiment.

  Hereinafter, a receiving device, an advertisement presentation method, and a program according to an embodiment will be described with reference to the drawings.

(First embodiment)
FIG. 1 is a configuration diagram illustrating a broadcasting system according to the first embodiment. As shown in the figure, the broadcasting system includes a broadcasting device 1, a receiving device 2, a user terminal 5, and a distribution device 6. The receiving device 2 and the distribution device 6, and the user terminal 5 and the distribution device 6 are connected via a communication network 9. The communication network 9 is a network using, for example, TCP (Transmission Control Protocol) / IP (Internet Protocol). The receiving device 2 and the user terminal 5 owned by a user who is a broadcast viewer are connected by, for example, near field communication such as a wireless local area network (LAN) or a home network. In the figure, one broadcast device 1 and one distribution device 6 are shown, but the broadcast system may include a plurality of each device. Further, in the figure, one receiving device 2 and one user terminal 5 are shown, but in reality, the broadcasting system includes a plurality of receiving devices 2 and user terminals 5.

  The broadcasting device 1 sends out a broadcast signal of digital broadcasting compliant with ARIB (Association of Radio Industries and Broadcast) standard. The receiving device 2 receives the broadcast signal transmitted from the broadcasting device 1 and outputs broadcast content such as a CM (commercial message) or a program set in the broadcast signal. In the following, CMs that are advertisements of broadcast contents are referred to as “broadcast CMs”, advertisements that are related to broadcast CMs and distributed by communication are referred to as “related CMs”. The content and length of the related CM can be arbitrary. For example, the related CM may be longer than the broadcast CM. Further, for example, the related CM may be a CM that supplements information related to a product or service advertised in a broadcast CM, or may be a CM of another product or service provided by an advertiser.

  When transmitting a broadcast signal, the broadcasting device 1 sets related CM specifying information (related advertisement specifying information) for specifying a related CM of the broadcast CM in the event message. The related CM specifying information can be, for example, any one of broadcast CM identification information, related CM identification information, URL (Universal Resource Identifier) from which the related CM is acquired, or any combination thereof. The receiving device 2 acquires the related CM specified by the related CM specifying information set in the event message from the distribution device 6 and causes the user terminal 5 to output the acquired related CM.

FIG. 2 is a block diagram showing the internal configuration of the broadcast apparatus 1, and only functional blocks related to the present embodiment are extracted and shown.
The broadcasting apparatus 1 includes a CM bank 11, a program bank 12, a master switcher 13, a setting unit 14, an encoding unit 15, and a multiplexing unit 16. The CM bank 11 stores CM material. The program bank 12 stores program material.

  The master switcher 13 reads out the CM material of the CM bank 11 and the program material of the program bank 12 according to the electronic program guide, and outputs them to the setting unit 14 and the encoding unit 15. The electronic program guide is data in which time and information specifying broadcast content to be broadcast at that time are described. The setting unit 14 generates an MPEG (Moving Picture Experts Group) 2-TS (Transport Stream) data packet based on information set in the material, and outputs the data packet to the multiplexing unit 16. When generating the data packet, the setting unit 14 generates a data packet in which the CM code of the broadcast CM having the related CM and the related CM specifying information are set in the event message. The CM code of the broadcast CM may also serve as related CM specifying information. The encoding unit 15 encodes the material output from the master switcher 13 using MPEG2 to generate encoded content data. The encoding unit 15 generates an encoded content packet that is an MPEG2-TS packet in which encoded content data is set, and outputs the encoded content packet to the multiplexing unit 16. The multiplexing unit 16 is a multiplexer (MUX). The multiplexing unit 16 generates an MPEG2-TS in which the data packet output from the setting unit 14 and the encoded content packet output from the encoding unit 15 are multiplexed. The multiplexing unit 16 outputs a broadcast signal for digital broadcasting in which the generated MPEG2-TS is set.

  FIG. 3 is a block diagram showing an internal configuration of the receiving apparatus 2, and only functional blocks related to the present embodiment are extracted and shown. The receiving device 2 is, for example, a television receiver or a computer terminal. The receiving device 2 includes a broadcast receiving unit 21, a separating unit 22, a decoding unit 23, an output unit 24, a control unit 25, a first communication unit 26, and a second communication unit 27. .

  The broadcast receiving unit 21 is a tuner. The broadcast receiving unit 21 receives a broadcast signal and outputs it to the separation unit 22. The separation unit 22 is a demultiplexer. The separating unit 22 separates the broadcast signal received from the broadcast receiving unit 21 into an encoded content packet, a data packet, and the like. The separation unit 22 outputs the encoded content packet to the decoding unit 23 and outputs the data packet to the control unit 25. The decoding unit 23 decodes the encoded content data set in the encoded content packet received from the separation unit 22. The output unit 24 is a display or a speaker. The output unit 24 outputs the video and audio of the content data decoded by the decoding unit 23. The control unit 25 analyzes the data packet and acquires related CM specifying information from the event message. The control unit 25 instructs the user terminal 5 to output the related CM specified by the related CM specifying information. The first communication unit 26 transmits / receives data to / from the distribution device 6 via the communication network 9. The second communication unit 27 transmits / receives data to / from the user terminal 5.

  FIG. 4 is a block diagram showing the internal configuration of the user terminal 5, and only functional blocks related to the present embodiment are extracted and shown. The user terminal 5 is, for example, a smartphone or a tablet terminal, but may be another computer terminal. The user terminal 5 includes a first communication unit 51, a control unit 52, a second communication unit 53, a decoding unit 54, an output unit 55, an input unit 56, and a storage unit 57.

  The first communication unit 51 transmits / receives data to / from the receiving device 2. The control unit 52 acquires the content data of the related CM for which output is instructed from the receiving device 2 from the distribution device 6. The second communication unit 53 transmits / receives data to / from the distribution device 6 via the communication network 9. The decrypting unit 54 decrypts the content data. The output unit 55 is a display or a speaker. The output unit 55 outputs video and audio of related CM content data. The input unit 56 is an input device for the user to input information. For example, when the display of the user terminal 5 is a touch panel, the input unit 56 is a touch sensor arranged on the touch panel. The storage unit 57 stores information on the acquisition destination of related CMs.

Next, the operation of the broadcast system will be described by taking as an example the case where the related CM specifying information is a CM code of a broadcast CM.
The master switcher 13 of the broadcast apparatus 1 acquires information on broadcast content corresponding to the current time from the electronic program guide. The master switcher 13 reads the broadcast CM material corresponding to the acquired broadcast content information from the CM bank 11 and outputs it to the setting unit 14 and the encoding unit 15. The setting unit 14 generates a data packet based on information included in the material of the broadcast CM. At this time, in the case of a broadcast CM with a related CM, the setting unit 14 generates a data packet in which the related CM specifying information and the output type are set in the event message. Here, the related CM specifying information is a CM code of a broadcast CM. The output type indicates whether or not the output of the related CM is a forced output. Also, the encoding unit 15 encodes the broadcast CM material output from the master switcher 13 by MPEG2, and generates encoded content data. The encoding unit 15 generates an encoded content packet in which the encoded content data of the broadcast CM is set, and outputs the encoded content packet to the multiplexing unit 16. The encoded content packet includes a packet in which encoded video data is set and a packet in which encoded audio data is set. The multiplexing unit 16 generates an MPEG2-TS in which the data packet output from the setting unit 14 and the encoded content packet output from the encoding unit 15 are multiplexed. The multiplexing unit 16 outputs a broadcast signal for digital broadcasting in which the generated MPEG2-TS is set.

FIG. 5 is a processing flow showing the operation of the receiving device 2.
The broadcast receiving unit 21 of the receiving device 2 receives the broadcast signal from the broadcasting device 1 and outputs it to the separating unit 22 (step S105). When separating the broadcast signal, the separation unit 22 outputs the data packet to the control unit 25 and outputs the encoded content packet to the decoding unit 23 (step S110). The decoding unit 23 decodes the encoded broadcast CM content data set in the encoded content packet (step S115). The output unit 24 outputs video and audio of broadcast CM content data (step S120).

  On the other hand, the control unit 25 determines in advance whether or not the user is permitted to output the related CM (step S125). When determining that the output of the related CM is permitted (step S125: YES), the control unit 25 determines whether the related CM specifying information is set in the event message of the data packet (step S130).

  When the control unit 25 determines that the related CM specifying information is set in the event message (step S130: YES), the control unit 25 uses the first communication unit 26 as the CM code indicated by the related CM specifying information set in the event message. Is transmitted to the distribution apparatus 6 via. The distribution device 6 returns the URL (Universal Resource Locator) of the related CM stored in advance corresponding to the received CM code to the reception device 2. The first communication unit 26 of the receiving device 2 outputs the URL received from the distribution device 6 to the control unit 25 (step S135). The control unit 25 outputs the received related CM URL and the related CM output instruction in which the output type set in the event message is set to the user terminal 5 via the second communication unit 27 (step S140). By setting the output type, the receiving device 2 can acquire and output the content data of the related CM even if there is no user instruction, or the content data of the related CM when the user instruction is input. You can instruct it to get and output.

  The control unit 25 determines that the related CM output is not permitted (step S125: NO), or determines that the related CM specifying information is not set in the event message (step S130: NO). ), The process is terminated.

FIG. 6 is a processing flow showing the operation of the user terminal 5.
The first communication unit 51 of the user terminal 5 outputs the related CM output instruction received from the receiving device 2 to the control unit 52 (step S205). The control unit 52 acquires the URL and output type of the related CM from the related CM output instruction. When the control unit 52 determines that the output type indicates forced output (step S210: YES), the control unit 52 instructs the second communication unit 53 to access the distribution apparatus 6 using the URL of the related CM as a connection destination (step S210). S215). The distribution device 6 distributes the content data of the related CM specified by the URL used for access to the user terminal 5. The distribution device 6 may perform streaming distribution of related CM content data to the user terminal 5 or download to the user terminal 5. The control unit 52 of the user terminal 5 outputs the related CM content data received by the second communication unit 53 to the decryption unit 54. The decrypting unit 54 decrypts the content data of the related CM. The output unit 55 outputs the video and audio of the related CM content data decoded by the decoding unit 54 (step S220).

  On the other hand, when the control unit 52 of the user terminal 5 determines that the output type is not forced output (step S210: NO), the control unit 52 writes the URL in the storage unit 57 (step S225). When the user selects the URL of the related CM to be viewed using the input unit 56 (step S230), the user terminal 5 performs the processing after step S215. That is, the user terminal 5 accesses the distribution device 6 using the URL of the related CM, and outputs video and audio of the content data of the related CM distributed from the distribution device 6.

  The distribution apparatus 6 may distribute the application screen data to the user terminal 5 after streaming distribution of the related CM content data to the user terminal 5. The application screen data is data of a screen including fields and buttons for inputting application information necessary for applying for a privilege such as a present or a lottery. The control unit 52 of the user terminal 5 displays the received application screen data on the output unit 55. The user inputs application information through the input unit 56 using the application screen data fields and buttons, and then inputs a transmission instruction. The control unit 52 transmits the input application information to the distribution device 6. The advertiser provides a privilege to the user based on the application information received by the distribution device 6. Further, the distribution device 6 totals the number of viewing users for each time zone based on the distributed related CM and the received application information. In addition, by including user attributes in the application information, the distribution device 6 can aggregate the attributes of the viewing users and the number of viewing users for each time zone by attribute. This totaled result can be used to determine a CM fee for each time zone, or to determine an effective broadcast time zone according to the attribute of the user who is the target of the CM.

  Further, the distribution device 6 may change the URL to be notified corresponding to the CM code depending on the time zone, day of the week, and date. Alternatively, the distribution device 6 may change the content data of the related CM corresponding to the URL according to the time zone, day of the week, and date. Accordingly, it is possible to provide a related CM having a high advertising effect depending on the time zone, day of the week, season, etc. when the user views the related CM. For example, when it is not forced output, after the broadcast CM is broadcast, the user can view the related CM at a time convenient to him / her. Therefore, the user may watch a related CM of the broadcast CM broadcast in the morning at daytime or at night, or at a later date. In such a case, an effective related CM corresponding to the viewing time zone and day of the week can be presented to the user from among a plurality of related CMs of the same broadcast CM.

  When the related CM URL is used for the related CM specifying information, the control unit 25 of the user terminal 5 does not perform the process of step S135 in FIG.

  Further, the receiving device 2 may acquire and store correspondence data describing the URL of the related CM corresponding to the CM code from the distribution device 6 in advance. The control unit 25 of the receiving device 2 reads the URL corresponding to the CM code from the stored correspondence data.

  In the above description, the control unit 25 of the receiving device 2 sets the URL of the related CM in the related CM output instruction and outputs it to the user terminal 5. However, even if the CM code is set in the related CM output instruction, Good. In this case, the control unit 25 of the user terminal 5 does not perform the process of step S135 of FIG. Then, the control unit 52 of the user terminal 5 transmits the CM code set in the related CM output instruction to the distribution device 6 via the first communication unit 26 before the process of step S215 in FIG. The distribution device 6 returns the URL of the related CM stored in advance corresponding to the received CM code to the reception device 2. Using the received URL, the control unit 52 of the user terminal 5 performs the processes after step S215 in FIG.

  In addition, when it is determined in advance whether or not forced output is performed, the broadcasting device 1 may not set the output method to an event message.

  According to the embodiment, a CM related to a CM to be broadcast can be presented to the viewer without affecting the output of a broadcast program and other CMs in the receiving apparatus. Also, it is possible to present to the user a CM that is longer than the CM being broadcast. And about CM which set forced output to the broadcast signal, related CM can be shown to a user simultaneously with broadcast CM. Further, when it is not forced output, the related CM can be presented at a time convenient for the user.

(Second Embodiment)
In the first embodiment, the user terminal 5 acquires the related CM. In the present embodiment, the receiving device acquires a related CM. Below, it demonstrates centering on the difference with 1st Embodiment.

  FIG. 7 is a configuration diagram showing the broadcasting system of the present embodiment. In this figure, the same parts as those in the broadcasting system according to the first embodiment shown in FIG. The broadcasting system of this embodiment includes a receiving device 3 shown in FIG. 8 instead of the receiving device 2 of the broadcasting system of the first embodiment.

  FIG. 8 is a block diagram showing an internal configuration of the receiving apparatus 3, and only functional blocks related to the present embodiment are extracted and shown. In this figure, the same parts as those of the receiving apparatus 2 according to the first embodiment shown in FIG. The receiving device 3 includes a broadcast receiving unit 21, a separating unit 22, a decoding unit 23, an output unit 24, a control unit 31, a storage unit 32, a first communication unit 26, and a second communication unit 27. It is prepared for. The control unit 31 analyzes the data packet and acquires related CM specifying information from the event message. The control unit 31 acquires the related CM specified by the related CM specifying information from the distribution device 6 and outputs it to the user terminal 5. The storage unit 32 stores the URL of the related CM.

Next, the operation of the broadcasting system will be described.
FIG. 9 is a processing flow showing the operation of the receiving device 3.
The broadcast device 1 outputs a broadcast signal as in the first embodiment. The processing from step S105 to step S135 from when the receiving device 3 receives the broadcast signal until the URL of the related CM is acquired is the same as the operation of the first embodiment shown in FIG. That is, when separating the broadcast signal received by the broadcast receiving unit 21, the separating unit 22 outputs a data packet to the control unit 31 and outputs an encoded content packet to the decoding unit 23. The decoding unit 23 decodes the encoded broadcast CM content data set in the encoded content packet. The output unit 24 outputs broadcast CM content data. When the control unit 31 determines that the output of the related CM is permitted and the CM code of the broadcast CM is set in the event message, the control unit 31 sends the CM code to the distribution device 6 via the first communication unit 26. Send. The first communication unit 26 outputs a URL corresponding to the CM code from the distribution device 6 to the control unit 31.

  When the control unit 31 determines that the output type set in the event message indicates forced output (step S305: YES), the control unit 31 instructs the second communication unit 27 to distribute the URL of the related CM as a connection destination. The device 6 is accessed (step S310). The distribution device 6 distributes the content data of the related CM specified by the URL used for access to the reception device 3. The second communication unit 27 of the receiving device 3 outputs the received related CM content data to the control unit 31. The control unit 31 outputs the related CM content data from the second communication unit 27 to the user terminal 5 (step S315). The control unit 52 of the user terminal 5 outputs the related CM content data received by the first communication unit 51 to the decryption unit 54. The decrypting unit 54 decrypts the content data of the related CM. The output unit 55 outputs video and audio of the related CM content data decoded by the decoding unit 54.

  When the control unit 31 determines that the output type set in the event message does not indicate forced output (step S305: NO), the control unit 31 writes the URL received from the distribution device 6 in the storage unit 32 (step S320). The control unit 31 transmits a notification that there is a related CM to the user terminal 5 (step S325). The control unit 52 of the user terminal 5 displays on the output unit 55 that there is a related CM. When the user inputs viewing of a related CM through the input unit 56, the control unit 52 transmits a request for the related CM to the receiving device 3. When the control unit 31 of the receiving device 3 receives the CM request (step S330), the receiving device 3 reads the URL of the related CM from the storage unit 32, and executes the processes of steps S310 and S315. That is, the receiving device 3 accesses the distribution device 6 using the URL of the related CM as a connection destination, and receives the content data of the related CM specified by the URL. The receiving device 3 outputs the received related CM content data to the user terminal 5. The control unit 52 of the user terminal 5 outputs the related CM content data received from the receiving device 3 to the decryption unit 54. The decoding unit 54 decodes the related CM content data, and the output unit 55 outputs the video and audio of the related CM content data decoded by the decoding unit 54.

  According to the said embodiment, there exists an effect similar to 1st Embodiment. Furthermore, a CM related to the broadcasted CM can be presented to a user terminal that is not connected to the communication network.

(Third embodiment)
In the first embodiment and the second embodiment, the user terminal outputs a related CM. In this embodiment, the receiving device outputs a related CM. Below, it demonstrates centering on the difference with 1st Embodiment.

  FIG. 10 is a configuration diagram illustrating the broadcast system of the embodiment. In this figure, the same parts as those in the broadcasting system according to the first embodiment shown in FIG. The broadcasting system according to the present embodiment includes a broadcasting device 1, a receiving device 4, and a distribution device 6. The receiving device 4 and the distribution device 6 are connected via a communication network 9.

  FIG. 11 is a block diagram showing an internal configuration of the receiving device 4, and only functional blocks related to the present embodiment are extracted and shown. In this figure, the same parts as those of the receiving apparatus 2 according to the first embodiment shown in FIG. The receiving device 4 includes a broadcast receiving unit 21, a separating unit 22, a decoding unit 23, an output unit 24, a control unit 41, a first communication unit 26, a communication content decoding unit 42, and an output control unit 43. It is configured with. The control unit 41 analyzes the data packet and acquires related CM specifying information from the event message. The control unit 41 acquires the content data of the related CM specified by the related CM specifying information from the distribution device 6. The communication content decrypting unit 42 decrypts the content data of the related CM acquired by communication. The output control unit 43 causes the output unit 24 to display the content data video of the program or advertisement acquired from the broadcast signal and the content data video of the related CM acquired by communication.

Next, the operation of the broadcasting system will be described.
FIG. 12 is a processing flow showing the operation of the receiving device 4.
The broadcast device 1 outputs a broadcast signal as in the first embodiment. However, it is assumed that the receiving device 4 forcibly outputs the related CM, and the broadcasting device 1 does not set the output type in the event message. The processing from step S105 to step S135 from when the receiving device 4 receives the broadcast signal until the URL of the related CM is acquired is the same as the operation of the first embodiment shown in FIG. That is, when separating the broadcast signal received by the broadcast receiving unit 21, the separating unit 22 outputs a data packet to the control unit 41 and outputs an encoded content packet to the decoding unit 23. The decoding unit 23 decodes the encoded broadcast CM content data set in the encoded content packet. The output unit 24 outputs broadcast CM content data. If the control unit 41 determines that the output of the related CM is permitted and the CM code of the broadcast CM is set in the event message, the control unit 41 sends the CM code to the distribution device 6 via the first communication unit 26. Send. The first communication unit 26 outputs a URL corresponding to the CM code from the distribution device 6 to the control unit 41.

  The control unit 41 instructs the first communication unit 26 to access the distribution device 6 using the URL of the related CM as a connection destination (step S405). The distribution device 6 distributes the content data of the related CM specified by the URL used for access to the reception device 4. The first communication unit 26 of the receiving device 4 outputs the received related CM content data to the control unit 41. The control unit 41 outputs the related CM content data to the communication content decryption unit 42. Further, the control unit 41 instructs the output control unit 43 to simultaneously output broadcast content data and content data received through communication. The communication content decrypting unit 42 decrypts the content data of the related CM. The output control unit 43 displays the broadcast content data video decoded by the decoding unit 23 and the related CM content data video decoded by the communication content decoding unit 42 on the output unit 24. Further, the output control unit 43 outputs the sound of the broadcast content data decoded by the decoding unit 23 (step S410).

  Note that the output control unit 43 may simultaneously output the audio of the broadcast content data and the audio of the related CM content data. In addition, the output control unit 43 may set the output sound as the sound of the content data of the related CM by a user operation using a remote controller or the like. The output control unit 43 may display the content data video of the related CM decoded by the communication content decoding unit 42 on the video of the broadcast content data.

  When the related CM is not forcibly output, the control unit 41 of the receiving device 4 stores the URL received from the distribution device 6. When the receiving device 4 receives a user operation for instructing viewing of a related CM by a remote controller or the like, the control unit 41 performs the processing from step S405 using the stored URL of the related CM.

  According to this embodiment, the user can view an advertisement related to the broadcasted advertisement while viewing the broadcast screen.

  According to at least one embodiment described above, since the receiving device has a control unit, a CM related to the broadcasted CM can be acquired by communication and presented to the viewer.

  You may make it implement | achieve the function of the broadcasting apparatus 1, the receiving apparatus 2, the receiving apparatus 3, the receiving apparatus 4, the user terminal 5, and the delivery apparatus 6 in embodiment mentioned above with a computer. In that case, a program for realizing this function may be recorded on a computer-readable recording medium, and the program recorded on this recording medium may be read into a computer system and executed. Here, the “computer system” includes an OS and hardware such as peripheral devices. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Furthermore, the “computer-readable recording medium” dynamically holds a program for a short time like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory inside a computer system serving as a server or a client in that case may be included and a program held for a certain period of time. The program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.

  Although several embodiments of the present invention have been described, these embodiments are presented by way of example and are not intended to limit the scope of the invention. These embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the spirit of the invention. These embodiments and their modifications are included in the scope and gist of the invention, and are also included in the invention described in the claims and the equivalents thereof.

DESCRIPTION OF SYMBOLS 1 ... Broadcasting device, 2 ... Receiving device, 3 ... Receiving device, 4 ... Receiving device, 5 ... User terminal, 6 ... Distribution device, 9 ... Communication network, 11 ... CM bank, 12 ... Program bank, 13 ... Master switcher, DESCRIPTION OF SYMBOLS 14 ... Setting part, 15 ... Encoding part, 16 ... Multiplexing part, 21 ... Broadcast receiving part, 22 ... Separation part, 23 ... Decoding part, 24 ... Output part, 25 ... Control part, 26 ... First communication part, 27 ... Second communication unit, 31 ... Control unit, 32 ... Storage unit, 41 ... Control unit, 42 ... Communication content decryption unit, 43 ... Output control unit, 51 ... First communication unit, 52 ... Control unit, 53 ... No. Two communication units, 54 ... decoding unit, 55 ... output unit, 56 ... input unit, 57 ... storage unit

Claims (7)

A broadcast receiver for receiving broadcast signals;
An output unit for outputting content data included in the broadcast signal received by the broadcast receiving unit;
When the related advertisement specifying information for specifying the content data of other advertisements related to the content data of the advertisement included in the broadcast signal is included in the broadcast signal, it is specified by the related advertisement specifying information and communicated A control unit for instructing output of content data of the other advertisement distributed by
A receiving device. The control unit receives the content data of the other advertisement specified by the related advertisement specifying information by communication when the related advertisement specifying information is included in the broadcast signal, and receives the other advertisement received. Instructing the output of the content data of
The receiving device according to claim 1. The output unit, based on the instruction to output the content data of the other advertisement, the content data included in the broadcast signal, and the content data of the other advertisement received by the control unit through communication Output,
The receiving device according to claim 2. The control unit instructs the user terminal to output content data of the other advertisement;
The receiving device according to claim 1 or 2. The control unit instructs to output the content data of the other advertisement when a user instruction is input.
The receiving device according to any one of claims 1 to 4. An advertisement presentation method executed by a receiving device,
A broadcast receiving step for receiving a broadcast signal;
An output step of outputting content data included in the broadcast signal received in the broadcast reception step;
When the related advertisement specifying information for specifying the content data of other advertisements related to the content data of the advertisement included in the broadcast signal is included in the broadcast signal, it is specified by the related advertisement specifying information and communicated An output instruction step for instructing output of content data of the other advertisement distributed by
A method for presenting advertisements. On the computer,
An output step of causing the output unit to output content data included in the broadcast signal received by the broadcast receiving unit;
When the related advertisement specifying information for specifying the content data of other advertisements related to the content data of the advertisement included in the broadcast signal is included in the broadcast signal, it is specified by the related advertisement specifying information and communicated An output instruction step for instructing output of content data of the other advertisement distributed by
A program that executes

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