JP5291974B2 - CM-linked broadcasting device and CM-linked broadcasting system - Google Patents

Description

  The present invention relates to a system that provides viewers with information related to CMs (including commercials, program advertisements, and event announcements) during TV broadcasting.

  During viewing of a TV broadcast, a viewer may want to obtain information related to the program content or a CM broadcast during the program. For example, it would be convenient if information related to products and stores that appeared in the program could be acquired by e-mail or the like separately from the program broadcast.

  In the system described in Patent Document 1, a broadcast station broadcasts broadcast content and information related to a CM, such as a program content inquiry URL and a CM advertiser URL, as a data broadcast corresponding to a broadcast program. The receiving device at the viewer's home receives this information. When the viewer gives an instruction to the receiving device, the receiving device transmits to the viewer terminal in the form of an e-mail or the like using the communication function. The viewer can browse and use information related to the program by operating his / her viewer terminal.

  Patent Document 2 describes a method for superimposing CM data on digital broadcasting.

JP 2005-20660 A JP 2006-332768 A

  In the system of Patent Document 1, it is necessary to temporarily store information that the viewer does not transmit to the viewer terminal by electronic mail in the internal storage device. Such a method is not necessarily an appropriate method particularly in the case of a portable terminal device such as a so-called one-segment mobile phone in terms of the storage capacity of the internal storage device.

  An object of the present invention is to provide a system that can easily acquire only relevant information required by a viewer using a terminal device having a TV broadcast viewing function.

One aspect of the present invention is a CM-linked broadcasting system that includes a CM-linked broadcasting device, a public website, and a server device. The CM-linked broadcasting device receives material data including CM data and main data. Material data creation means for creating, CM code extraction means for extracting a CM code from the CM data in the material data, message data creation means for creating message data including the extracted CM code, and the material data Broadcast means for broadcasting as broadcast data; and notification means for notifying the message data to a public website on the Internet. The public website has CM data corresponding to a CM code included in the received message data. When the CM-linked broadcasting device is broadcasting, the message data is Shows, the server device includes a unique ID, a registered user database for storing a mail address corresponding to the unique ID, a CM-linked data storage means for storing CM linked data corresponding to the CM code, the message data A receiving means for receiving a CM-linked mail request including a unique ID and a CM code included in the message data from a terminal device displaying the received public Web site, and corresponding to the CM code included in the CM-linked mail request E-mail transmitting means for acquiring CM-linked data from the CM-linked data storage means, and sending e-mail including the acquired CM-linked data to a mail address corresponding to a unique ID included in the CM-linked mail request. Prepare.

  In the CM-linked broadcasting system, the server device receives a CM-linked mail request including the unique ID and the CM code included in the message data from the terminal device displaying the public website that has received the message data. . Then, the server device transmits an e-mail including CM-linked data to a mail address corresponding to the unique ID included in the CM-linked mail request. In this way, the user can receive information related to the CM being broadcast on TV as an e-mail.

  The best mode for carrying out the present invention will be described below with reference to the drawings.

[First Embodiment]
FIG. 1 shows a schematic configuration of a CM linked broadcasting system to which the present invention is applied. In FIG. 1, the CM linked broadcasting system according to the present invention is mainly composed of a broadcasting station and a CM linked information providing server (hereinafter simply referred to as “information providing server”), and provides CM linked data to the user environment. . Although the details will be described later, the CM-linked data is information prepared in advance in connection with a CM being broadcast on TV, and includes, for example, an advertiser of the CM, a URL to be referred to, and the like.

  First, an outline of a method for providing CM-linked data according to the present embodiment will be described.

  The broadcast station is provided with a CM-linked broadcasting apparatus 100. The CM linked broadcasting apparatus 100 performs TV broadcasting based on the TV broadcasting data 400. Although details will be described later, the TV broadcast data 400 includes data broadcast.

  In the user environment, the user receives a TV broadcast from the mobile terminal 200 and views it. A typical example of the mobile terminal 200 is a one-segment mobile phone. When a user is watching a CM being broadcast on TV using the mobile terminal 200, if CM-linked data is prepared for the CM, a message indicating that CM-linked data exists on the mobile terminal 200 is displayed. Is displayed. The user operates the mobile terminal 200 to obtain CM-linked data. In response to this, the mobile terminal 200 transmits a CM-linked mail request 410 to the server device 300 of the information providing server via the Internet.

  The server device 300 is connected to the registered user DB 310. The registered user DB 310 stores information on users registered in advance in the system, and particularly stores the mail address of each registered user. When server device 300 receives CM-linked mail request 410 from mobile terminal 200, server device 300 transmits CM-linked mail 420 to the mail address of the requesting user via the Internet. If the e-mail address of the portable terminal 200 is registered, the user can receive the CM-linked mail by the portable terminal 200. The CM-linked mail includes CM-linked data prepared in advance. Therefore, the user can view information related to the CM by opening the received CM-linked mail.

  Next, each element of the CM linked broadcasting system will be described in detail.

  FIG. 2 shows a configuration of the CM linked broadcasting apparatus 100. The CM-linked broadcasting device 100 includes a CM material data storage device 110 and a main data storage device 112 as storage devices for storing material data of broadcast contents.

  The main part data storage device 112 stores data of a main part of a program to be broadcasted on TV (hereinafter referred to as “main part data”). The main data includes, for example, live video / audio created in a studio, video / audio recorded on a tape, video / audio stored in a program bank, and the like. The main part data storage unit 112 supplies the main part data 152 to the switcher 114.

  The CM material data storage device 110 stores CM material data. The CM material data stores CM video / audio data to be inserted between programs. Here, each CM material data includes a CM code. The CM code is an identification code that uniquely identifies each CM material data. As an example, the CM code can be embedded in the V-ANC area of the SDI signal of the CM material data. The CM material data storage device 110 supplies the CM material data 150 to the switcher 114.

  The switcher 114 switches between the main data 152 and the CM material data 150, generates data 154 in which the CM material data 150 is inserted between the main data 152 (hereinafter referred to as “material data”), and the video encoder 116 and This is supplied to the CM code extracting device 120.

  The video encoder 116 encodes the material data and supplies it to the multiplexer 118.

  The CM code extracting device 120 extracts the CM material data 150 from the material data 154, extracts the CM code 156 included in the CM material data 150, and supplies it to the EM (event message) sending device 124.

  The EM sending device 124 accesses the CM linked data DB 122 and acquires the CM linked data 160 corresponding to the CM code 156 extracted by the CM code extracting device 120. An example of the contents stored in the CM link data DB 122 is shown in FIG. The CM link data DB 122 stores corresponding CM link data for each CM code. The CM link data includes data related to the CM corresponding to each CM code, for example, information such as a title, an advertiser, a URL of an inquiry destination, and a telephone number.

  The EM sending device 124 acquires the CM interlocking data 160 corresponding to the CM code from the CM interlocking data DB 122 and creates an event message (hereinafter simply referred to as “EM”) 158 including the CM interlocking data 160. FIG. 3B schematically shows an example of the data structure of EM158. The EM 158 has a header portion and a data portion, and the data portion includes general-purpose EM data and CM-linked data. Then, the EM sending device 124 supplies the created EM 158 to the multiplexer 118. Note that CM-linked data can actually be inserted into the private data byte area of the general-purpose EM.

  The data broadcast apparatus 130 creates data broadcast content 170 to be broadcast included in the TV broadcast and supplies it to the multiplexer 118. The data broadcast content 170 includes content corresponding to the main part and content corresponding to CM. The content corresponding to the main part may be information related to the main part of the program, or may be information unrelated to the main part of the program. Further, the content related to the CM can be information related to the CM.

  The multiplexer 118 multiplexes the encoded material data 154 supplied from the video encoder 116, the EM 158 supplied from the EM sending device 124, and the data broadcast content 170 supplied from the data broadcasting device 130, and includes data broadcasting. TV broadcast. Therefore, in this TV broadcast, a CM is inserted between programs, and the data broadcast during the CM broadcast includes an EM 158 including CM-linked data corresponding to the CM. In particular, since the EM sending device 124 creates the EM 158 immediately (immediately) upon receiving the CM code, the EM 158 is transmitted in time synchronization with the corresponding CM in the TV broadcast viewed by the user. That is, the user can receive EM 158 indicating that there is CM-linked data related to the CM while viewing the CM.

  Next, the user environment will be described.

  Returning to FIG. 1, the user receives and watches a TV broadcast using the mobile terminal 200. Here, when the mobile terminal 200 receives the EM158 included in the TV broadcast, the mobile terminal 200 notifies the user by displaying a message indicating that the EM158 has been received. This notification may be accompanied by an audio output.

  FIG. 5 shows an example of a display screen of the mobile terminal 200 that is receiving TV broadcast. FIG. 5A shows an example of a display screen during reception of the main video, in which the main video is displayed at the upper part of the display unit and the data broadcast content is displayed at the lower part. In this state, when the broadcast content is switched from the main part to the CM and an EM corresponding to the CM is received, as shown in FIG. 5B, the terminal device 200 displays a message 202 indicating that the EM has been received on the display unit. indicate. This message 202 indicates that there is CM-linked data related to the currently received CM.

  When the user is interested in the CM and operates the operation button or the like of the portable terminal 200 to instruct the terminal device 200, the CM linked to the CM is sent to the server device 300 of the information providing server as shown in FIG. Send an email request. As shown in FIG. 5C, the terminal device 200 displays a message 203 indicating that a CM-linked mail is being requested. Note that the CM-linked mail request 410 can actually be transmitted using, for example, the HTTP protocol on the Internet.

  The mobile terminal 200 stores a user ID therein. This user ID is an example of a unique ID in the present invention. When the user who receives EM158 inputs an instruction to request CM-linked mail by a button operation or the like, the mobile terminal 200 uses the CM-linked data included in EM158 and the user ID stored therein, as shown in FIG. A CM-linked mail request 410 having a data structure as exemplified in 4 (b) is generated and transmitted to the server apparatus 300.

  Next, the information providing server will be described.

  The server device 300 is connected to a registered user DB 310 that stores information related to registered users of the CM-linked broadcasting system. An example of the contents stored in the registered user DB 310 is shown in FIG. The registered user DB 310 stores the registered mail address of the user for each registered user ID. The server device 300 receives the CM-linked mail request 410 and acquires a registered mail address corresponding to the user ID included in the CM-linked mail request 410 from the registered user DB 310. Then, the server device 300 creates a CM-linked mail 420 including the CM-linked data included in the received CM-linked mail request 410, and transmits the CM-linked mail 420 to the user's mobile terminal 200 as shown in FIG. An example of the data structure of the CM linked mail 420 is shown in FIG. The header part includes the registered e-mail address of the transmission destination.

  When receiving the CM-linked mail 420 from the server device 300, the user's mobile terminal 200 displays a message 204 indicating that as shown in FIG. Thus, the user can receive the CM-linked mail 420 including the CM-linked data related to the CM being broadcast on TV. The CM-linked mail 420 includes information such as a title, an inquiry destination URL, and a telephone number as illustrated in FIG. Therefore, the user can obtain information related to the CM by opening the CM linked mail 420.

  As described above, in the CM-linked broadcasting system of this embodiment, when an EM related to the CM is transmitted during the CM broadcast, the message 202 (see FIG. 5B) indicating that is transmitted to the user's mobile terminal. Is displayed. The user can request CM-linked mail for an interested CM, and does not request CM-linked mail for a non-interested CM. If the CM-linked mail is not requested, the CM-linked mail is naturally not transmitted to the user's portable terminal, and the user can obtain the CM-linked data only for the CM in which he / she is interested. Therefore, even in a portable terminal in which the capacity of the storage unit is limited, the user can acquire only necessary information without waste.

  Also, the CM-linked data is transmitted to the user's mobile terminal 200 as a CM-linked mail. Therefore, the user does not need to open the CM-linked mail immediately, and can obtain information by opening the CM-linked mail at a later time. For example, while watching a program, the user can continue watching the program and watch the CM-linked mail slowly after the program ends. Also, if CM-linked mail contains useful information, you can save it and use it forever. If it does not contain much useful information, delete the CM-linked mail. There is no burden on the storage capacity of the mobile terminal.

  Next, the flow of processing by the CM-linked broadcasting system will be described over time.

  First, with reference to FIG. 2 and FIG. 6, CM-linked TV broadcast processing executed by the CM-linked broadcast device 100 will be described. FIG. 6 is a flowchart of CM-linked TV broadcast processing.

  First, the switcher 114 creates material data 154 using the main data 152 in the main data storage device 112 and the CM material data 150 in the CM material data storage device 110 (step S1). The material data 154 is encoded and supplied to the multiplexer 118 (step S2).

  The CM code extraction device 120 extracts the CM code 156 from the material data 154 (step S3). The EM sending device 124 acquires the CM interlocking data 160 from the CM interlocking data DB 122 based on the CM code 156 (Step S4), creates the EM158, and supplies it to the multiplexer 118 (Step S5). The multiplexer 118 multiplexes the encoded material data 154, EM 158, and the data broadcast content 170 and broadcasts them (step S6).

  Next, CM-linked mail transmission processing by the mobile terminal 200 and the server device 300 will be described with reference to FIGS. FIG. 7 is a flowchart of the CM-linked mail transmission process.

  The portable terminal 200 receives a TV broadcast from the CM linked broadcast system 100 (step S11). The mobile terminal 200 receives the EM 158 during the CM period during the TV broadcast (step S12), and displays a message 202 (see FIG. 5B) indicating that the EM 158 has been received (step S13).

  When the user makes a request for CM-linked mail for the message 202 (step S14; Yes), the mobile terminal 200 transmits a CM-linked mail request 410 to the server apparatus 300 (step S15). If the user does not make a request for CM-linked mail (step S14; No), the process ends.

  When the server device 300 of the information providing server receives the CM-linked mail request 410, the server apparatus 300 acquires a registered mail address corresponding to the user ID included therein from the registered user DB 310. Then, a CM-linked mail 420 is created with the registered user address as the destination and the CM-linked data included in the CM-linked mail request 410 inserted into the body (step S16) and transmitted (step S17).

  When receiving the CM-linked mail 420, the portable terminal 200 displays a message 204 (see FIG. 5D) to that effect (step S18).

  As described above, the user can acquire CM-linked data related to the CM being viewed in the form of CM-linked mail.

[Second Embodiment]
Next, a second embodiment of the present invention will be described. Similar to the first embodiment, the CM-linked broadcasting system according to the second embodiment provides a TV broadcast to the user's mobile terminal 200, and the overall configuration is the same as FIG. However, the second embodiment differs from the first embodiment in the storage location of CM-linked data. In the first embodiment, CM-linked data is stored in the CM-linked data DB 122 in the CM-linked broadcast apparatus 100 of the broadcast station. On the other hand, in the second embodiment, the CM link data is stored in the server device 300 of the information providing server. Only the parts different from the first embodiment will be described below.

  FIG. 8 shows a configuration of the CM linked broadcasting apparatus 100 according to the second embodiment. As understood from comparison with the configuration of the CM linked broadcasting apparatus 100 of the first embodiment shown in FIG. 2, the CM linked broadcasting apparatus 100 of the second embodiment does not include the CM linked data DB 122. When receiving the CM code 156 extracted by the CM code extracting device 120, the EM sending device 124 creates an EM 158 including the CM code and supplies it to the multiplexer 118. That is, in the second embodiment, the data structure of the EM 158 includes a CM code instead of the CM link data in the data structure shown in FIG.

  On the CM linked broadcasting apparatus 100 side, the other points are the same as in the first embodiment. That is, the multiplexer 118 multiplexes and broadcasts the material data 154, the EM 158, and the data broadcast content 160.

  On the other hand, in the information providing server, the CM linked data DB is provided in the server device 300 as described above. The storage contents of the CM-linked data DB are the same as the CM-linked data DB 122 in the first embodiment, for example, as shown in FIG.

  The user receives the EM 158 during TV broadcasting on the mobile terminal 200 and makes a CM-linked mail request 410. Here, in the second embodiment, the data structure of the CM-linked mail request is as shown in FIG. That is, since the EM 158 received by the mobile terminal 200 includes a CM code instead of the CM linked data, the mobile terminal 200 creates a CM linked mail request 410 by adding the user ID to the CM code in the EM 158. To the server device 300.

  The server apparatus 300 refers to the registered user DB 310 and acquires a registered mail address corresponding to the user ID in the CM linked mail request 410. Further, the server device 300 refers to the CM-linked data DB having the storage contents illustrated in FIG. 3A, and acquires CM-linked data corresponding to the CM code in the CM-linked mail request 410. Then, the server apparatus 300 creates and transmits a CM-linked mail 420 with the acquired registered mail address as the destination and the acquired CM-linked data as the text. Thus, the user can receive the CM-linked mail 420 by the mobile terminal 200.

  In the second embodiment, the data included in the EM 158 included in the TV broadcast and the CM-linked mail request 410 transmitted from the mobile terminal 200 to the server device 300 is not the CM-linked data itself but a CM code. There is an advantage that the amount of data communicated is reduced. Also, since the CM-linked data DB is provided on the information providing server side, not on the broadcasting station side, it can be expected that the CM-linked data can be easily updated and managed.

[Third Embodiment]
In the first and second embodiments, in a user environment, a user receives a TV broadcast using a mobile terminal 200 such as a one-segment mobile phone. The third embodiment shows an example in which the present invention is applied when a user receives a TV broadcast using a digital TV broadcast receiver or the like.

  FIG. 9 shows a configuration of a CM-linked broadcasting system according to the third embodiment. As understood from comparison with FIG. 1, the CM-linked broadcasting device 100 of the broadcasting station and the server device 300 of the information providing server are basically the same as those in the first and second embodiments.

  The user environment is provided with a TV receiver 250 (or set top box (STB)) that receives digital TV broadcasts, and the TV receiver 250 receives TV broadcasts. When the EM 158 is included in the TV broadcast, the TV receiver 250 displays a message indicating that the EM has been received (corresponding to the message 202 in FIG. 5B) on the display screen. The TV receiver 250 displays a message to that effect when the user requests a CM-linked mail (corresponding to the message 203 in FIG. 5C), and when the user receives a CM-linked mail, the message to that effect (see FIG. 5). 5 (d) corresponding to message 204) is displayed.

  The user registers the mail address of the terminal device 255 such as a PC or a mobile phone in the registered user DB 310 of the server device 300 as a registered mail address. As a result, the server device 300 transmits the CM-linked mail 420 to the mail address registered by the user.

  The third embodiment is the same as the first or second embodiment except for the points described above. Therefore, in the third embodiment, the CM linked data DB may be arranged on the broadcasting station side as in the first embodiment, and the CM linked data itself may be included in the EM, or the CM linked data as in the second embodiment. The data DB may be arranged on the information providing server side, and only the CM code may be included in the EM.

[Modification]
In the above embodiment, the registered user DB in the information providing server stores the registered mail address in association with the user ID. This user ID is the registered user, the user's portable terminal, and the TV reception. It is only an example of information that can be associated with a machine. Thus, for example, an ID of a mobile terminal or a TV receiver may be used instead of the user ID. Further, an ID created by combining user information, information on portable terminals and TV receivers, other attribute information, and the like may be used. In the present invention, these are referred to as “unique ID”.

  In the above embodiment, when the mobile terminal 200 or the TV receiver 250 receives an EM during TV broadcasting, as illustrated in FIG. 5B, the mobile terminal 200 or the TV receiver 250 first notifies the user with a message or the like as illustrated in FIG. The CM-linked mail request is transmitted to the server device 300 only when instructed. Instead, the programs in the mobile terminal 200 and the TV receiver 250 may be configured to automatically transmit a CM-linked mail request to the server device 300 when an EM is received.

[Fourth Embodiment]
In the first, second, and third embodiments, and modifications thereof, a one-segment mobile terminal in which CM-linked data or CM code is included in the EM 158 that is multiplexed and broadcast on TV broadcast data, and a data broadcast viewing function is implemented. Notifying the digital TV receiver. In the fourth embodiment, an example in which the present invention is applied when the user cannot or does not need data broadcasting is shown.

  FIG. 10 shows a configuration example of a CM-linked broadcasting apparatus according to the fourth embodiment. As understood from comparison with FIG. 8, a message notification device 140 is provided in place of the EM sending device 124. The message notification device 140 notifies the public Web site 141 of a notification message 159 including linked CM data or CM code.

  FIG. 11 shows a configuration example of a CM linked broadcasting system according to the fourth embodiment. The user can receive a notification message 159 including CM-linked data or a CM code by displaying a public website on the terminal device 255. On the other hand, the user requests the server device 300 for a linked CM mail request 410 for the CM that the user is interested in from the contents of the CM being simultaneously viewed by the TV receiver 250.

  Except for the points described above, the fourth embodiment is the same as the first to third embodiments.

1 shows a schematic configuration diagram of a CM-linked broadcasting system according to first and second embodiments. FIG. The block diagram which shows the structure of CM linked broadcasting apparatus is shown. The data structure example of CM linked data DB and EM is shown. An example of the data structure of a registered user DB, a CM-linked mail request, and a CM-linked mail is shown. The example of a display screen during TV broadcast reception is shown. It is a flowchart of CM linked TV broadcast processing. It is a flowchart of CM linked mail processing. The structure of the CM interlocking broadcasting apparatus which concerns on 2nd Embodiment is shown. The schematic block diagram of CM linked | linked broadcasting system which concerns on 3rd Embodiment is shown. The structure of the CM interlocking broadcasting apparatus which concerns on 4th Embodiment is shown. The schematic block diagram of CM linked | linked broadcasting system which concerns on 4th Embodiment is shown.

Explanation of symbols

100 CM-linked broadcasting device 110 CM material data storage device 112 Main data storage device 118 Multiplexer 120 CM code extraction device 122 CM-linked data DB
124 EM sending device 130 data broadcasting device 140 message notification device 141 public website 200 mobile terminal 250 TV receiver 255 terminal device 300 server device 310 registered user DB

Claims (1)

A CM-linked broadcasting system comprising a CM-linked broadcasting device, a public website, and a server device,
The CM-linked broadcasting device
Material data creation means for creating material data including CM data and main data;
CM code extracting means for extracting a CM code from the CM data in the material data;
Message data creation means for creating message data including the extracted CM code;
Broadcast means for broadcasting the material data as broadcast data;
Notification means for notifying the message data to a public website on the Internet ,
The public website displays the message data when the CM data corresponding to the CM code included in the received message data is being broadcast by the CM-linked broadcasting device,
The server device
A registered user database that stores a unique ID and an email address corresponding to the unique ID;
CM-linked data storage means for storing CM-linked data corresponding to the CM code;
Receiving means for receiving a CM-linked mail request including a unique ID and a CM code included in the message data from a terminal device displaying the public website that has received the message data;
CM-linked data corresponding to the CM code included in the CM-linked mail request is acquired from the CM-linked data storage means, and the acquired CM-linked data is included for the mail address corresponding to the unique ID included in the CM-linked mail request. A CM-linked broadcasting system comprising: an e-mail transmitting unit that transmits an e-mail.

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