WO2004059549A1

WO2004059549A1 - Advertising method using the internet transporter

Info

Publication number: WO2004059549A1
Application number: PCT/KR2003/002824
Authority: WO
Inventors: Chul-Won Kim
Original assignee: Chul-Won Kim
Priority date: 2002-12-27
Filing date: 2003-12-23
Publication date: 2004-07-15
Also published as: KR20040058481A; AU2003289523A1

Abstract

This is about advertising method in the internet. Purpose is to make random user a transporter of advertisement in the internet and to improve effect of it by showing advertising contents to users who meet transporter in internet communities. Systems are as follows: Internet company which has communities where random users meet, random internet users who deal computers, Company which wants advertisement. 1st level: a user log in; 2nd: the user accepts to be a transporter of advertisement and chooses; 3rd: the transporter gets in the community; 4th: programmatically the internet server confirms other users who are in the community at the same time and sends advertising contents to all or some of their computers; 5th: additionally advertising contents are played when and after the transporter got out from the community; 6th the transporter is paid. This is used for advertisement without regular members of the company and for some cash gathering of individuals.

Description

ADVERTISEMENT METHOD USING THE INTERNET TRANSPORTER

(1) Technical Field

Internet advertising field

(2) Background Art

There are many advertising method in internet, and they use generally the method that the server gives advertising to the internet user to see, and after that, it recommends to the user by click to visit more detailed advertising or website with user's will. This is communicating method between the server and the user for advertisement. When payment is given to the user who has seen the advertising by cash, cyber-money, point and etc., it's directly to the user who has seen the advertising. (3) Disclosure of Invention

To make a user not only a man who sees the advertising, but a transporter of it to other users and to pay him the transporting fee.

Simple banner has little effect due to lowered interest, and even if payment is promised, it has little effect due to multiple click of single user and because the user is interested just in benefit. So advertising in the internet is not effective and is not concentrative.

This invention is proposed to make a user to concentrate to the advertising by abruptly expressing method and to make him a transporter of advertising with payment for participating in advertising work. This will increase advertising effect and will give to the company that wants advertising another chance to meet a non-known individual as an advertising agent and internet community members as clients. In other cases, it's difficult for the company to make many individual agents who work in the cyber-space and to meet random clients by way of another individual in the cyber-spaces.

Systems are as follows! Community site is in which internet relay chats, chatting rooms, advising centers are. It has a role of main and communicating center. It and advertising company have their own servers. In the main server of community site, databases of internet members are, giving license and certificating systems are, advertising tools(graphics, avatars, banners, voices and etc.) which have been made or which are manufacturing by the order of advertising company in the main server are, systems that make a user to choose advertising and that record it are, communicating systems and programs between a user and the advertising company for information and payment are.

Systems which trace the route of a user(a transporter) in the cyber-space, and which confirm other users who meet a transporter in communities, and after that, which give advertising to other users and make advertising to be displayed in their display apparatuses of computers are. In computers of users, general personal computing devices, log^¬ in and communicating tools with the main server and display apparatus which can display advertising are.

A user does log-in, and applies for membership and connect. He connects to advertising databases of main server or them of advertising company by relay of main server and applies to be an advertising transporter. He is accepted as a transporter from the advertising company directly or with the charge of main server. When he comes into internet relay chats, chatting rooms, advising centers, and/or during and before his stay, and/or when and after he goes out, the main server confirms other members who met the transporter. Advertising can be working in many different kinds of methods, for example, banners display, avatars display, voices and sounds advertising display, simple advertising words display around I.D. of the transporter or in any other space and by any method possible. Advertising can be displayed during all the time the transporter stays or during only partial time of his stay in the community. It also can be displayed some period before and after his stay in the community. By regular interval the transporter takes payment in the standard of evaluating his activity by measuring the number of members he has contacted, by measuring the time of display, or by any other measurable standard.

This invention can give advertisement to random internet users, and can increase the effect of advertising display with the role of transporters, and with making another chance to advertise to non-known and not-easily contactable customers.

(4) Best mode for carrying out the invention

A community internet server site makes a contract with a company which wants to advertise. The server collects users who want to be transporters of advertisement and who want to get payment in the internet. The user contacts to the internet, does log-in and applies to be a member of community site and then, sends personal information in the internet using his computer, and after that, he is certified to be an advertising transporter. The transporter searches databases of server and chooses advertisement and the way of payment, for example, points per number of persons he will contact and so, to whom advertising will be displayed in their computers every month. These all are recorded in the server programmatically.

The user (the transporter) gets in chatting room the server operates in the internet, and the server traces the route of the transporter and confirms other users who are in the same chatting room at the same time and sends advertising to them to see it as a banner in any corner of displaying surface. After the transporter got out from the chatting room, the advertising disappears. And the transporter gets in and out from another chatting room, same process runs.

With regular interval, for example during 1 month, whole number that the transporter met in many chatting rooms during that month times basic points are calculated and the sum are sent to the transporter by the internet and recorded in the server for him to use for his purpose, whenever he wants, programmatically.

(5) Industrial Applicability

It's used for making profit for the internet community company and individuals who are internet users. A company that wants to advertise its goods and services can have easy way to do it with random individuals without any extra efforts or extra members.

Claims

1. An internet community site that has a server that operates internet relay chats, chatting rooms, advising centers and so on, any cyber-space where D l or 1 ^'multiple communications within members are played, makes a role of a main server site or, another server site roles as a main server site which is related to the community site. And the servers of more than one advertising companies and more than one users' computers are another systematic components. The servers of advertising companies and the main server are systematically linked. In the main server, databases of internet members are, giving license and certificating systems are, advertising tools (graphics, avatars, banners, voices and etc.) which have been made or which are manufacturing by the order of the advertising company in the main server are, systems that make a user to choose advertising and that record it are, communicating systems and programs between a user and the advertising company for information and payment are. Systems and programs which trace the route of a user (a transporter) in the cyber-space, and which confirm other users who meet a transporter in communities, and after that, which give advertising to other users and which make advertising to be displayed in their display apparatuses of computers and which record it are. In the computers of users, log-in and communicating tools with the main server and display apparatuses which can display advertising are.

A user applies to be a member of the community site and does log-in in the first step,

The user contracts to be an advertising transporter in the internet and chooses advertisement in the databases of the main server in the second step,

The transporter gets in cyber-space where D l or

1^'. multiple communications are played which is operated by the server of the main internet site or that of the related internet community site in the third step, The server programmatically confirms who are in the same cyber-space where the transporter gets in, and, before and during the transporter is in, and just before he gets out, and sends advertising to computers of participants and makes it to be displayed in their displaying apparatuses in the fourth step, Additionally when and after the transporter gets out from the cyber-space, the server sends the advertising to computers of participants and makes it to be displayed in their displaying apparatuses for some time in the fifth step, The transporter is paid directly from the advertising company or from the main server site by any possible means in the sixth step. . This is about time and additional and detailed method of advertisement Additionally to above first item, there are additional systems and programs that trace the transporter and confirms other users whether they are getting in and out from upper communities or waiting area located in upper directories than chatting area. And there is checking system which checks time of getting in and out of the transporter and participants, which checks the sequence of conversation. When there are multiple transporters in the same cyber-space, at the same time, there is a system which can send multiple advertisings altogether to participants.

1) When the server gives information to participants that the transporter is getting in, Advertising as information banner, voice, avatar and etc. arises with getting-in information as conjoined forms.

2) When the server gives information to participants that the transporter is getting out, Advertising as information banner, voice, avatar and etc. arises with getting-out information as conjoined forms. ) A banner is displayed in any corner of displaying apparatus. ) An avatar, a character, a photograph of the transporter that are conjoined with advertising are displayed in any corner of displaying apparatus or moving across it. ) I.D. banner of the transporter is co-produced with advertising. It's always working or is working with regular interval of time or is working at any previously decided conversation number as banner or voice. ) 3) and 4) are working all the time or with regular interval. ) Before the transporter gets in, and when he is staying in upper directory, the server announces it to participants with advertising. ) After the transporter gets out, and when he is staying in upper directory, the server announces it to participants with advertising or use 3) or 4)) After the transporter got out, and when he is staying in upper directory, 3) or 4) are working all the time or with regular interval. 0) To apply l)-8) to participants who have been in the chatting area before the transporter gets in, who get in after the transporter have been in, to all, and to whom of partial members of them. 1) As for a participant, 1)~8) are working during all the time of his stay in the community, or during partial time of his stay, or during some word period of the transporter or of his. 2) In 11), in the case of the transporter's word counting method, the starting point to count serial number of words is the time the participant gets in, or is, regardless of it, the time transporter started before or after. ) To advertise not only to participants but also to the transporter, or just to participants. ) To do all of 1)— 13) or only part of them. ) When more than one transporters are in the same chatting area, at the same time, only one advertisement can work, or all of them can do, or any part of them can do.