JP2004192373A - Treasure for treasure hunting event and event management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To surely manage a treasure and a treasure discoverer without any manpower in a treasure hunting event. <P>SOLUTION: The treasure 10 hid in an event place is stored with a GPS (Global Positioning System) means capable of specifying the position, PDA (Personal Digital Assistance) allowing a user to input information and access to a server 30 managed by an organizer, and a photographing means such as a CCD camera. The treasure discoverer participating the event notifies the discovery of the treasure to the server 30 by the PDA in the treasure 10 via Internet 20 along with own ID. The organizer manages the information of the position of the treasure 10 and the discoverer by the server 30. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a treasure and event management system for a treasure hunting event that competes for finding hidden treasures in a predetermined area for a certain period of time, and more particularly, to the Internet or the like, which is effective in promoting product sales, promoting the area, etc. The present invention relates to a treasure and event management system for treasure hunting events that can be managed over a wide area using communication network means.
[0002]
[Prior art]
For product promotion campaigns, issues such as prize draws are placed in the advertisement column of newspapers, etc., and open forms that anyone can apply for by postcards, or stickers attached to the products are attached, or application forms attached to the products In general, it is performed by a closing method for applying. Then, personal information relating to the attributes of the customer such as age, address, and telephone number is written on the postcard and the application form, and is used as customer information.
By the way, with the development of the Internet, electronic application by the Internet, electronic mail, and the like is possible instead of the postal method, and proposals regarding this have already been made. For example, JP-A-11-66152 has the following proposal. That is, a sale target campaign product is sold with an attached medium on which an Internet URL and an ID number are printed, and the purchaser sends the ID number of the product to an Internet homepage of the product supplier from a computer device via communication means. By sending personal information and participating in the campaign, the ID number and personal information sent from the purchaser via communication means are accumulated, and the accumulated personal information is used as marketing information and stored and stored. This is a merchandise distribution system that transmits the presence or absence of a winning in a campaign to the computer of the purchaser based on the ID number.
[0003]
This proposed merchandise distribution system uses an ID number instead of the conventional application form, enables the application via a network by a computer, and enables processing by a computer. There is a feature that the number of manpower required for the processing is small and the processing can be performed quickly.
However, the method of deciding the winning, which is the basis of this product distribution system, is to determine the winning by the ID number, the same lottery method as the conventional winning by the lottery. After registering and applying, all the actions necessary for participating in the campaign are completed, and after that, only the result of the lottery performed by the organizer side is waited, and even participating in the campaign is not remembered. In addition, since it is unclear how the winning will be determined, participants who did not win the prize will be dissatisfied. From these points, there has been a problem in that the target product permeates consumers. Furthermore, the conventional method of simply applying via postcards, the Internet, etc., including this product distribution system, is not interesting in applying for a campaign itself, and the troublesome application process is boosted, and the incentive of the applicant, that is, the customer, is encouraged. There was a problem from the aspect. In particular, applicants are limited to those who have used the product, and there has been a major problem in encouraging new customers other than the existing users to participate.
[0004]
In order to solve such a problem, the present inventor has proposed the following sales support system in Japanese Patent Application No. 2001-237281 filed earlier.
That is, in a sales support system that assists the sale of a product by giving the purchaser of the product an application means for an event with a prize, an application ID (index) that can be input to a computer assigned to each product provided to the purchaser of the product. ) And a server connected to the communication means. The prize-added event is an event in which the participant directly plays, and the server fills in the participation ID and the personal information. Means for receiving participation, means for judging suitability of the entered application ID, means for judging suitability of the input application ID, means for improperly displaying an improper message when judged to be improper, Event presentation means for presenting details to the purchaser of the participation table, and construction and management of a customer DB (database) by storing data of the input participation table A customer management means, a response management means for storing and responding to the response of the event when the response to the event is input, and constructing and managing the participant DB; A sales support system characterized by comprising a winner determining means for determining a winner from the correct answerers of the present invention.
[0005]
[Problems to be solved by the invention]
In the proposed sales promotion system, in the case of a treasure hunting event where the event competes for finding a hidden treasure in a predetermined area for a certain period of time, the following is particularly effective. In other words, the applicant will not win by simply applying, but will go to the place of the treasure hunting event during the campaign period and actually search for treasure and find the treasure, and will win the qualification. Has a high interest in related products, and even after the discovery, until the end of the period, the interest will continue depending on whether or not there will be other discoverers. Become. In addition, the event is a treasure hunt, and the event itself is interesting and also has a topicality, so that an applicant, especially a new customer with a different attribute from the previous customer, can be effectively acquired.
In this treasure hunting event, for example, a treasure is hidden in a sightseeing spot such as Hakone, Odaiba, or a predetermined area such as an amusement park, a zoo, a park, etc., and a hint about the hidden place is presented to the participants for a certain period such as a campaign period. In the meantime, the winners are selected from the participants who have found the treasure in the meantime and given a prize, etc., and the participants actually go to the above-mentioned predetermined area where the treasures are hidden and search for them. It can also be used for planning amusement parks and group tours. Further, by setting a predetermined area as a region to be promoted, it can be used as an event for regional promotion.
[0006]
By the way, if this treasure hunting event is used as described above, it will be held in many areas, and it has been found that there are the following problems in terms of management. In other words, it is related to the management of the discoverer, which is the most important matter of the event, and it is possible to reliably identify and record the discoverer without human intervention, and more preferably, to manage the treasure that is important for the progress of the event. That is, it is possible to manage whether or not a treasure is normally present at a set position without human intervention.
An object of the present invention is to provide a treasure and event management system capable of managing a discoverer and even a treasure without human intervention in the above-mentioned treasure hunting event. .
[0007]
[Means for Solving the Problems]
The present invention that achieves the above object is constituted by the following two inventions. One of them relates to a treasure used for a treasure hunting event. In a treasure hunting event that competes for finding a hidden treasure in a predetermined area for a certain period of time, an input means capable of inputting information, and A treasure information means having a communication means for transmitting via a communication network means is provided.
With this configuration, by allowing a participant to input identification means such as a name and an identification code to the treasure when the treasure is found, the discoverer can be reliably specified at the same time as the treasure is found without any human intervention. In addition, if necessary, the eligibility of the discoverer, such as whether or not the discoverer has predetermined participation qualification, can be surely examined. In addition, by providing a photographing means for photographing a discoverer or the like on the treasure, a photograph of the discoverer can be posted in the winning announcement, and if necessary, the eligibility can be more strictly examined. Furthermore, it is also useful for early detection of event obstacles such as theft of treasure that hinders the progress of the event or movement due to mischief and the culprit thereof. Further, by providing a position measuring means for measuring the current position of the treasure with a GPS (Global Positioning System) or the like, it is possible to manage whether the treasure is always at a correct position, and to further manage the above-mentioned event failure. Be certain. With these configurations, even when a plurality of events are to be held at the same time, appropriate management can be performed without increasing the number of personnel, and the effect is further enhanced.
[0008]
The other relates to an event management system that manages treasure hunt discoverers. In an event management system that manages a treasure hunt event that competes for finding hidden treasures in a predetermined area for a certain period of time, The above-mentioned treasure comprises predetermined identification means for identifying a participant who can be input to the treasure treasure information means, and a server which receives and processes information from the treasure treasure information means via the communication network means. The server is a treasure hunting event management system characterized in that the server is provided with a discoverer managing means for identifying and storing a discoverer of the treasure during the predetermined period by the identification means received from the treasure.
With this configuration, the treasure finder can be managed online, so that the management of the finder can be performed at the same time as the discovery with very few hands. Therefore, the discovery status of treasures during the period can be grasped from time to time, so that the order of discovery and the like can be accurately managed and the status can be immediately presented to the participants. Interest can be increased.
[0009]
By the way, in the above-described configuration, the identification means may be a name, a date of birth, a telephone number, or the like. However, if an identification index code (ID) that can individually identify a participant given in advance to each participant of the event is used, Participants can be more reliably identified, and the number of participants can be further limited, which is suitable for applications where it is necessary to limit the number of participants such as sales campaigns and group trips. Then, with respect to the discoverer stored in the discoverer management means, by providing a qualified person management means for judging the eligibility of the discoverer based on the identification ID and selecting the qualified person, the number of the winners in the case of the limited participant is provided. Selection is ensured. Furthermore, by providing a winner management means for selecting winners based on predetermined winning criteria from among the qualified persons selected by the discoverers or qualified management means, the winners can be automatically selected and the winning criteria are opened. By doing so, a clear selection can be made, and a selection that all participants can understand can be made.
[0010]
Further, in this event management system, the treasure information means includes the above-described photographing means, and the server includes an image management means for recording the transmitted photographed image. By allowing the photographed image to be input, the presenter can effectively present the discoverer, the winner, and the like to the homepage, and more reliably determine the qualified person. In addition, by automatically photographing and transmitting an approaching person to the treasure by the photographing means, it is possible to reliably manage the treasure and to detect an event obstacle such as movement of the treasure and a culprit thereof early. . The early detection of the movement of the treasure is immediately performed by the configuration in which the treasure information unit includes a position measurement unit that measures the current position by GPS or the like, and the server includes a treasure management unit that manages the treasure based on the current position. It can be performed reliably, and the progress of the event can be smooth.
[0011]
Further, by providing the server with a situation presenting means for posting the progress of the event, such as the number of discoverers and the number of participants, on a homepage on the Internet, the treasure hunting event can be further enlivened, and the event can be an interesting event full of entertainment.
By the way, in this event management system, an application ID assigned to each product to be campaigned, participation acceptance means for displaying a participation table in which the server fills in the application ID and personal information, and an input application ID Means for judging suitability of the event, event presentation means for presenting a hint of a hidden place of a treasure and an identification ID of an identification means to a person who entered the participation table in the case of a match, and data of the input participation table. And a customer management means for constructing and managing a customer DB, whereby an event management system suitable for a sales promotion campaign in which customer information can be automatically obtained and new customers can be obtained.
[0012]
In this system, a treasure hunting event is preferably held in a plurality of predetermined areas, and a configuration in which a participant can select a desired predetermined area is preferable in that the participation is easy and more applicants can be collected. In addition, a configuration including an application receiving unit that allows individuals other than the product purchaser to participate at a predetermined participation fee or the like is preferable from the viewpoint of acquiring new customers.
Hereinafter, details of the present invention will be described based on an example in a sales promotion campaign.
[0013]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is an explanatory diagram of the overall configuration of the event management system according to the embodiment. FIG. 2 is a functional block diagram of a treasure, FIG. 3 is an explanatory diagram of a configuration of a functional unit of the server according to the present invention, and FIGS. 4 to 7 are flowcharts of the processing.
In FIG. 1, reference numeral 10 denotes a treasure hidden in a predetermined area, reference numeral 20 denotes the Internet of communication network means, reference numeral 30 denotes a server for managing events, reference numeral 40 denotes an information terminal such as a microcomputer of a participant. 30, information can be exchanged between the participant's information terminal device 40 and the server 30 via the Internet.
[0014]
In this example, the treasure 10 is an ornament with a lid that houses therein the treasure information means having the configuration shown in FIG. The treasure information means is a commercially available PDA (Personal Digital Assistance: PDA) equipped with both of these means as an input means by which the discoverer of the treasure 10 can input necessary information and a communication means for transmitting the input information to the Internet 20. A portable digital terminal (11) is used, and a GPS means 12 for receiving a GPS signal and measuring the location is connected to a photographing means 13 comprising a CCD camera for obtaining an image signal. Therefore, the discoverer can register the discoverer simultaneously with the discovery of the treasure online via the Internet, and the manager can obtain information necessary for identifying the discoverer and information necessary for managing the location of the treasure 10. It has become. Note that the PDA has a receiving function of receiving information from the Internet and a display function of displaying information, and thus has an advantage that a registration completion can be displayed when a discoverer registers. By the way, instead of the PDA, a portable information terminal such as a portable telephone or a PHS having the same kind of function can be similarly applied. In order to manage the discoverer, the treasure information means only needs to include at least the above-mentioned input means and communication means.
[0015]
The information terminal 40 has only to have a WWW browser function and an e-mail function of the Internet, and a computer, a mobile phone, a PHS, a PDA or the like can be applied.
The server 30 has, in addition to basic functions such as a homepage well-known as a WWW server of the Internet, various units and DBs (databases) as features of the present invention shown in FIG. Each configuration will be described below with reference to the drawings together with the procedure of sales support by the event management system. As shown in FIG. 3, the server 30 has a reception window 301, a participation reception unit 302, a propriety determination unit 303, an event presentation unit 304, a customer management unit 305, an application reception unit 306, a status presentation unit 307, and qualified person management. Means 308, Winner management means 309, Discoverer management means 310, Image management means 311, Treasure management means 312, Image DB 313, Location information DB 314, Application ID DB 315, Identification ID DB 316, Discoverer DB 317, Qualified person DB 318, Participant DB 319, A customer DB 320 is provided.
In this example, a purchaser of a campaign product can apply, and when applying for and participating in a treasure hunting event and searching for treasure, a prize is given according to the ranking, which is suitable for product promotion. It is performed as follows. First, a supplier of a product attaches an application means in which an application ID (index code) for applying for a treasure hunting event with a prize to be described later to a product to be campaigned, and sells the product at a store or the like. In this example, the application means describes an application ID composed of a combination of characters, symbols, and the like that can be input on the information terminal device 40 of the applicant, and the URL of the homepage of the server 30. In this example, the application ID is different for each product. However, the application ID may be classified by product type or may be common. Select according to the purpose of the campaign.
[0016]
When participating in the treasure hunting event, the purchaser of the product accesses the homepage of the server 30 of the event manager from the information terminal 40 at the URL described in the application means attached to the product. On this homepage, select a treasure hunting event on the displayed guide screen. Then, as shown in FIG. 4, the process enters the step of the reception counter means of the treasure hunting event, and the reception selection screen showing the “participation reception”, “participation participation”, and “status display” fields and a description of the contents is displayed. . Then, when "participation acceptance" is selected, the step of participation acceptance means shown in FIG. 4 is started, which is activated to display a participation table in which an application ID entry field and a personal information entry field are displayed. Therefore, the application ID and personal information are entered in this table (participation table input step in FIG. 4). In this example, the personal information is the applicant's name, age, address, mail address, hobby, purchase motivation, product impression, and the like.
Operation to complete the input and confirm the completion In this example, when the "OK" column is clicked, the process proceeds to the step of judging the appropriateness of the figure, and it is determined whether or not the input application ID has been officially issued. An appropriateness determination process is performed. In this example, whether or not there is an application ID entered in an application ID database (DB) storing an application ID attached to a product and an application ID issued in a paid application to be described later, It is performed based on whether or not it has been performed. If it is present and it is not registered, it is suitable, otherwise it is inappropriate.
[0017]
In the case of a match, the event presenting means of the next step is activated, and the details of the event and an identification ID serving as a means of identifying a discoverer at the time of finding a treasure determined by a predetermined method are displayed to the applicant. I do. Then, when the applicant saves necessary items by printing or the like and clicks on the "OK" field as a completion input, the server 30 enters the step of customer management means as shown. The customer management means stores the identification ID and the contents of the participation table in the customer DB, and at the same time, stores the registered ID in the application ID DB. Therefore, a customer DB composed of data obtained by adding the application ID and the identification ID to the above-mentioned personal information without human intervention is constructed.
If it is inappropriate, the fact is displayed together with the application ID entered in the inappropriate display step. At the same time, a correction required / unnecessary column is also displayed. If there is a mistake in the application ID and a correction is required, click the required key to return to the first step of the participation acceptance means. In this case, the entered data is described The participation table will be displayed. Correct it. If there is no mistake and no correction is required, click No to display the contact information. Make a note of this and click the "OK" column to end. Then, contact the contact separately. If the reason for the unsuitability is a registered ID, that fact is displayed.
[0018]
In this example, the details of the above-mentioned event include the search area in which this campaign is being performed, a description of the treasure in the search area, a hint of a hidden place for the treasure, and a discoverer registration procedure when the treasure is found. Etc., which are shown sequentially. In the present example, they are presented as follows: First, a search area closest to the applicant's address and other selection screens are displayed according to the address in the participation table. Then, when Other is selected, a selection screen in which other search areas are displayed in a list is displayed. The search area for this treasure hunt is, for example, a predetermined area such as Odaiba, Hakone, Lake Kawaguchi, or various amusement parks and parks. When the applicant selects a desired area on these screens, the range of the treasure hiding place in the selected area, the period of the event (expiration date of the treasure), and the description of the treasure. Is shown, along with a hint for the stash and a key number for the treasure lid. The hint of the hidden place is indicated by a combination of several kinds of matters related to the place, such as history, topics, literature, geography, etc., or a story including these matters. Further, description of a discoverer registration procedure when a treasure is found In this example, the lid of the treasure is unlocked and opened, a name and an identification ID are input from the PDA 11 therein, and then a photograph of one's own face is taken by the photographing means 13. A series of registration procedures for shooting and sending, and when the receipt number is displayed, writing it down, closing the lid, and locking are shown. The applicant saves these by printing or the like. The customer management means stores the storage date and time in the participant DB as the applicant name, the application ID, the selected area, the identification ID, and the participation reception date and time, in addition to the storage in the customer DB and the application ID DB.
[0019]
Therefore, if necessary, the applicant invites a friend to go to the search area and search for treasure by referring to the hint. In this way, you can play in the area with your friends for the purpose of searching for treasure, so it will be a very fun event. When a treasure is found, a discoverer is registered on site in the following manner in accordance with the above-described discoverer registration procedure. Hereinafter, this processing procedure will be described together with the processing of the discoverer management means of the server 30 with reference to FIG.
In this example, as described above, the treasure 10 is a figurine shown in the photograph, in which the above-described treasure information means shown in FIG. 2 is stored. When the treasure discoverer finds the treasure, he or she performs registration processing as described below in accordance with the above-described discoverer registration procedure. As shown in the figure, first, the key is unlocked using the key number noted earlier, and the lid of the treasure 10 is opened. Next, the identification data of the name and the identification ID are inputted by the input means of the PDA 11 and the photographer's face is photographed by the photographing means, and the discoverer identification information is transmitted to the server 30 via the Internet 20 (shown by a dotted line in the figure). I do. Upon receiving the above-mentioned discoverer identification information by the discoverer from the treasure 10, the server 30 transmits the display of the registration process by the discoverer management means 310 to the PDA 11 of the treasure information means of the treasure 10, and also displays the name, identification ID, and The discoverer identification information of the photograph and the reception date and time as the discovery date and time are stored and stored in the discoverer DB for each treasure, that is, for each search area. At this time, a reception number is determined from the number of discoverers of the treasure 10 and the order of arrival in the discoverer DB for each search area, and the reception number is transmitted to the PDA 11 of the treasure 10 and the reception number is found together with the discoverer identification information. Is stored in the user DB.
[0020]
Next, the process enters the step of the qualified person management means, and manages whether or not the discoverer is a qualified person who has properly participated in the procedure as follows. The participant DB 319 is scanned based on the name and identification code input by the discoverer, and the identification code and the name are compared. If there is a match in the participant DB, the participant DB is recorded as eligible and the processing ends. At this time, the person with the application ID attached to the product and the person with the application ID of the paid application described later are separately recorded according to the application ID. If there is no matching name and identification ID, the information is temporarily recorded in the qualified person DB in the same manner as the qualified one, output to that effect by printing or the like, and the processing ends.
On the other hand, when the discoverer completes the input according to the above-described process of the discoverer management means, a display indicating that the registration process is being performed is displayed, and the discoverer stands by. After a while, the registration completion and the reception number are displayed. Now that the registration procedure is completed, close the lid of the ornament with the receipt number and lock it. As a result, the discoverer's treasure hunt has been successfully completed, after which he will wait for the announcement of the winning after the end of the period.
The unqualified person printed is reconfirmed by the person in charge by direct inquiry to the discoverer, etc., and if an incorrect judgment is found, the person is left as it is in the qualified person DB. If the ineligibility is confirmed, the user is deleted from the qualified person DB.
By the way, the treasure 10 of the present example includes a GPS unit 12 and a photographing unit 13 as shown in FIG. 2 described above, and the event management system uses this to store the image management unit 311 and the treasure management unit 312 in the server 30. And manages the approaching person to the treasure 10 and the treasure position as described below, thereby making the management of the treasure 10 and the management of the discoverer more reliable. That is, as shown in FIG. 6, the photographing means 13 is arranged so that the approaching person can be photographed from a transparent window provided at a position where the approaching person on the lid or the side wall of the treasure 10 can be easily photographed. And transmits the image signal to the server 30. In this example, the image signal of 12 hours is sequentially scrolled in the present example, transmitted by the image management means provided in the server 30 and sequentially recorded and stored in the image DB together with the reception date and time for each treasure. Therefore, when an abnormality such as movement of the treasure 10 is detected by the CPS unit 12 described later, the server 30 can search the image DB from the occurrence date and time to find an approaching individual as necessary. Further, by comparing the latest image with the stored image a fixed time before, it can be used for detecting anomalies such as a position change of a treasure.
[0021]
As shown in FIG. 7, the GPS unit 12 measures its current position at regular intervals, for example, every few minutes, and transmits it to the server 30. In the information DB, the current position received for one hour in this example is scrolled in the same manner as the image management means, and the received current position is recorded for each treasure together with the reception date and time, and stored. Then, the treasure management means calculates the position movement amount from the difference between the received latest current position and the stored position several times before. If the movement amount is equal to or less than the predetermined distance, the treasure management means receives the stored position information. While scrolling and storing the position information, if the distance is longer than a predetermined distance, an alarm is issued as a treasure position abnormality. If a warning is issued, contact the local staff to confirm. As a result, abnormalities such as theft of treasure can be found and treated at an early stage, and the event can be continued without any trouble.
In this example, although illustration is omitted, when a predetermined campaign period ends, the winner determination means is activated to scan the qualified person DB to extract qualified persons for each search area, and to select qualified persons. If there are more than the predetermined number of winners, determine the winners from among the qualified ones.If less, make all the qualified people the winners and announce the winners and their photos and prizes on the homepage for each search area. I have. In this example, the winner is determined as the time from the date of receiving the participation to the date and time of finding the treasure, and the winning is determined in order of shorter time. In this example, the application is divided into paid application and application attached to the product so that the premium can be distinguished.
[0022]
By the way, in this example, since a specific participant is targeted, a qualified person management means is provided and strict screening of qualified persons is performed.However, when the number of participants is not limited, the qualified person management means is omitted. You. In this case, the winner is selected from the discoverers in the discoverer DB. In this example, the winner is determined for each selected area. However, it is also possible to collectively determine the search areas belonging to the same campaign and determine the winner, which is selected according to the purpose.
In this example, the status display means is provided as shown in FIG. 3 and FIG. 4, and if "status display" is selected on the reception selection screen, the process proceeds to the step of the status display means as shown in the figure. To display the progress of the event. That is, a list of the host areas is displayed, and when a participant or the like selects an area in which the participant is participating, the qualified person DB and the participant DB are searched and the number of discoverers and the number of participants in the area up to that point Is displayed.
[0023]
By the way, in this example, as shown in FIG. 4, individuals other than the product purchaser can also participate in pay. That is, when accessing the homepage, as described above, the reception selection screen of “participation reception”, “application reception”, and “status display” is displayed. Along with the entry fee, an application table will be displayed that will list the applicant's name, age, address, e-mail address, credit card number, motivation for entry, and approval to pay the entry fee.
When the participant fills these out (step of filling in an application table in FIG. 4), the procedure enters an application ID issuance step, and the application ID is sequentially stored in the pay application area of the application ID DB in the order of application, and the order is used as a variable by a predetermined formula. The application ID is determined and displayed. Note that this application ID is given an ID that can be distinguished from the application ID of the product purchaser. The applicant makes a note of the application ID and clicks "OK" to complete.
Then, the process proceeds to the step of the customer management means, and the data of the application table is stored in a specific area of the customer DB. As described above, since the customer DB of this example is separately stored for a product purchaser and a paid applicant for a new customer candidate, useful information for new customer development, analysis of customer needs, new product development, and the like is stored. can get. In this example, when the application is classified by the application ID and the application is performed with the application ID of the paid participation, entry of the personal information in the participation table can be omitted.
Then, the paid applicant subsequently registers the participation at the participation reception, obtains the identification ID, and participates in the event based on the application ID noted down like the product purchaser. The participation fee is collected separately by credit card.
In the above example, the participation is paid, but the participation may be free depending on the purpose. The processing in this case can be performed in substantially the same manner as in the present example, except for the portion related to the fee in the present example.
[0024]
In this way, this example is a sales support system that attracts treasure hunting events that can be enjoyed by individuals and groups in an attractive event full of entertainment, and it is expected that paid participants other than product purchasers who become new customers can be expected. It is intended to provide a new sales support system having a high customer attraction and capable of automatically constructing a customer DB.
In this example, as a business, the planner of the treasure hunting event manages the event with this system, and the supplier of the product participating in this event obtains the application means by providing a predetermined license fee or prize. The planner operates as an independent business by selling the product by attaching it to the product.The product supplier organizes a treasure hunting event on its own and operates it using this system to campaign for its own product. Any form of operation by the company is possible.
Also, a joint campaign can be easily realized by giving application means to products of a plurality of suppliers. Then, since the customer DB can be automatically constructed, by providing this to the supplier of the sponsored product, the supplier can also use it for each product development and customer management. It should be noted that customer separation for each sponsor can be easily performed by classification by application ID, entry of the purchased product name in the application form, and the like.
[0025]
As described above, the present invention has been described based on the preferred embodiments for sales promotion of products, but it is apparent from the gist that the present invention is not limited to such embodiments.
For example, the treasure and event management system of the present invention is not only for promotion of the products of the above-described embodiments, but also for travel planning such as school excursions, employee trips, tours, etc., regional promotion, joint campaigns for shopping streets, and special planning for amusement parks. Needless to say, it can be widely applied to, for example,
In addition, as for the method of participating in the event, in addition to the closed system in which the qualifications for application are limited in the embodiment, the open system in which the application is applied completely open to the Internet and a round-trip postcard to obtain an application ID, and identification information required for discoverer management An unrestricted system in which the name, date of birth, address, and the like can be freely participated, and a completely limited system in which only a limited number of people participate can be applied. In the case of regional promotion, the unlimited method is appropriate, and in the case of group travel, the completely limited method is appropriate. The method of participating in a treasure hunting event is selected according to the purpose.
[0026]
【The invention's effect】
As described above, according to the present invention, treasures and treasure discoverers of treasure hunting events that can be effectively applied to promotion of products, promotion of areas, shopping streets, etc., group trips, amusement parks, etc. can be constantly performed over a communication network such as the Internet. The present invention provides a treasure and event management system for treasure events that can be managed, and provides a new business system that can carry out treasure hunting events over a wide area.
That is, the present invention provides a new entertainment of treasure hunting in which a large number of people can easily participate, and the participants can enjoy an event of treasure hunting and also have an opportunity to acquire a prize or the like. In addition, the planners should be encouraged to participate in this treasure hunt to effectively promote the product to the participants, improve the corporate image, attract people to the area and shopping streets, travel and amusement parks. Can be.
Thus, the present invention is to establish a treasure hunting event as a business.
[Brief description of the drawings]
FIG. 1 is an explanatory diagram of a basic system according to an embodiment.
FIG. 2 is a functional block diagram of the treasure of the embodiment.
FIG. 3 is a configuration diagram of a functional unit according to the present invention of the server of the embodiment.
FIG. 4 is a flowchart of a process performed by a reception unit and a customer management unit according to the embodiment;
FIG. 5 is a flowchart illustrating a process performed by a discoverer management unit according to the embodiment;
FIG. 6 is a flowchart illustrating a process performed by an image management unit according to the embodiment;
FIG. 7 is a flowchart illustrating the processing of the treasure management unit according to the embodiment;
[Explanation of symbols]
10 Treasures
11 PDA
12 GPS means
13 Shooting means
20 Internet
30 servers
40 Information terminal

Claims (15)

In a treasure of a treasure hunting event that competes for finding a hidden treasure in a predetermined area for a certain period of time, input means capable of inputting information of the treasure, and communication means for transmitting the input information via communication network means. The treasure of the treasure hunting event, characterized by comprising treasure information means consisting of: 2. A treasure for a treasure hunting event according to claim 1, further comprising a photographing means for outputting an image signal of an image photographed by said treasure information means. 3. The treasure for a treasure hunting event according to claim 1, wherein said treasure information means includes a position measuring means for measuring a current position of the treasure and outputting a position signal. 4. The treasure for a treasure hunting event according to claim 3, wherein the position measuring means is a GPS means for measuring a current position by GPS. 5. The treasure for a treasure hunting event according to claim 1, wherein the treasure information means is a PDA, a mobile phone, or a PHS. 6. An event management system for managing a treasure hunting event for competing for finding a hidden treasure in a predetermined area during a predetermined period, wherein the treasure is any one of the treasures according to claim 1, wherein the treasure information means of the treasure. And a server for receiving and processing information from the treasure information means of the treasure via the communication network means, and the server is configured to perform the predetermined processing by the identification means received from the treasure. An event management system for a treasure hunting event, comprising a discoverer management means for identifying and storing a treasure discoverer during a period. 7. The treasure hunting event management system according to claim 6, wherein the identification means is an identification index code (ID) which can individually identify a participant given in advance to each participant of the event. 8. The event management system for treasure hunting events according to claim 7, further comprising a qualified person managing means for judging a qualified person based on the identification ID of the discovered person stored in the discovered person managing means and selecting a qualified person. The treasure hunting event management system according to any one of claims 6 to 8, further comprising a winner management means for selecting a winner according to a predetermined winning criterion from the qualified persons selected by the discoverer or the qualified person management means. The treasure hunting event management system according to any one of claims 6 to 9, wherein the treasure information unit includes a photographing unit, and the server includes an image management unit that records the transmitted photographed image. The treasure hunting event management system according to any one of claims 6 to 10, wherein the treasure information unit includes a position measuring unit that measures a current position of the treasure, and the server includes a treasure management unit that manages the treasure based on the current position. . The treasure hunting event management system according to any one of claims 6 to 11, wherein the server includes status presentation means for posting an event progress status such as the number of discoverers during the event on a homepage on the Internet. An application ID assigned to each product to be campaigned, participation acceptance means for displaying a participation table in which the server fills in the application ID and personal information, and eligibility determination means for judging whether the input application ID is appropriate And an event presenting means for presenting the identification ID of the identification means and a hint of a hidden place of the treasure to the input person of the participation table in the case of conformity, and constructing a customer database (DB) by storing the data of the input participation table. The treasure hunting event management system according to any one of claims 6 to 12, further comprising customer management means for managing the treasure hunting. 14. The event management system for treasure hunting events according to claim 13, further comprising an application accepting means for allowing an individual other than a product purchaser to apply. The treasure hunting event management system according to any one of claims 6 to 14, wherein the treasure hunting event is held in a plurality of predetermined areas, and a participant can select a desired predetermined area.

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