WO2003003266A1 - Procede pour fournir des informations publicitaires - Google Patents

Procede pour fournir des informations publicitaires Download PDF

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Publication number
WO2003003266A1
WO2003003266A1 PCT/JP2001/005519 JP0105519W WO03003266A1 WO 2003003266 A1 WO2003003266 A1 WO 2003003266A1 JP 0105519 W JP0105519 W JP 0105519W WO 03003266 A1 WO03003266 A1 WO 03003266A1
Authority
WO
WIPO (PCT)
Prior art keywords
owner
information
user
advertisement
system administrator
Prior art date
Application number
PCT/JP2001/005519
Other languages
English (en)
Japanese (ja)
Inventor
Ryo Takahashi
Original Assignee
Ryo Takahashi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ryo Takahashi filed Critical Ryo Takahashi
Priority to PCT/JP2001/005519 priority Critical patent/WO2003003266A1/fr
Priority to JP2003509372A priority patent/JPWO2003003266A1/ja
Priority to US10/220,645 priority patent/US20030036959A1/en
Publication of WO2003003266A1 publication Critical patent/WO2003003266A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method for supplying advertisement information performed on a computer network represented by the Internet, and in particular, a method in which a user receives a free hosting service in exchange for inserting an advertisement into a Web page. It relates to a method of supplying advertising information that can be provided. Background art
  • web pages are often limited in terms of their occupation, age, residence, hobbies, etc. By doing so, it is possible to conduct targeted and efficient advertising activities. For this reason, web pages that are frequently viewed have high advertising value, and advertisements with a banana are becoming available.
  • the free hosting service means that instead of the service provider (owner) renting a storage area of a server and a computer connected to the Internet free of charge to a user who creates a web page, the owner uses the storage area. A banner ad, etc. is posted on the web page stored in the website, and profits are generated by the advertiser's advertising fee.
  • the owner in order to provide the above-mentioned conventional free hosting service, the owner must (1) manage and maintain server computers, (2) acquire a domain, (3) manage systems such as communication lines and routers, (4) It is necessary to do all of the content creation (Web page, banner advertisements, etc.), (5) hosting service advertisements, public motions such as solicitation of users, and (6) support services for each user. there were. As a result, there were problems in that human and financial resources were scarce, and it was difficult for individuals and SMEs to provide services.
  • the present invention is based on the fact that, out of the above (1) to (6), (1) to (3), which require high technical knowledge, are performed by a system administrator who is familiar with computer systems on behalf of the owner.
  • the owner can easily start the free hosting service, and in addition to the advertisement specified by the owner (advertising fee is the owner's income), the advertisement specified by the system administrator ( By posting the advertisement posting fee (the revenue of the system administrator), it provides a method of supplying advertising information that allows both the owner and the system administrator to obtain advertising revenue. Disclosure of the invention
  • the method for supplying advertisement information according to the present invention is based on the user's web page instead of lending the storage area of the server computer, which is connected to the Internet and storing the web page information, free of charge to the user.
  • a method of supplying advertising information using a free hosting service that posts advertising information on the web page In addition to the advertisement information specified by the owner of the free hosting service, the advertisement information specified by the system administrator who manages and operates the computer system including the server computer is described.
  • the advertisement information refers to banner advertisements, text advertisements, etc. displayed on web pages.
  • the advertisement information may be posted on a web page or may be posted on a direct mail and distributed to users.
  • FIG. 1 is a block diagram showing the configuration of an advertisement system for implementing the method for providing advertisement information according to the present invention.
  • Fig. 2 is an example of a screen configuration of the "application page”.
  • Fig. 3 is an example of a screen configuration of the "recruitment page”.
  • ⁇ Fig. 4 is an example of a screen configuration of the "registration page”. is there.
  • FIG. 5 is a diagram showing an example of “e-mail”
  • FIG. 6 is an example of a screen configuration of the “authentication page”
  • FIG. 7 is an example of a screen configuration of “file registration page J”.
  • Fig. 8 is an example of the screen configuration of the "Web page”
  • Fig. 9, Fig. 10 and Fig. 11 are examples of the screen configuration of the "Web page”. is there.
  • FIG. 1 shows an advertisement system for realizing the method for supplying advertisement information according to the present invention.
  • FIG. 1 is a block diagram showing the configuration of a system (hereinafter, abbreviated as a system) 1.
  • a system administrator, an owner, and a user can use this system 1 to send advertisement information to a W
  • system 1 can be provided to eb page viewers.
  • the system 1 is composed of a server-computer (hereinafter abbreviated as "server") S, an owner, a user, and a web page viewer.
  • server S and the terminal C are connected to each other by the Internet I.
  • the terminal PC is a personal computer equipped with a WWW browsing function (browser).
  • the PC can browse and print the data stored on the server S through the Internet I, and can send data to the server S.
  • the terminal PC has various means provided in a normal personal computer, such as a means for displaying data on a monitor every day, a means for connecting to the Internet I, and the like.
  • the server S includes an arithmetic device S1 for performing various operations and a storage device S2 for storing various information and the like. Further, the storage device S2 includes various information storage units for storing information in a table format, various means for performing information processing, and the like, and the contents thereof will be described below.
  • the means means a program stored in an executable form.
  • the server S also includes ordinary means such as a means for displaying data on a monitor, a means for connecting to an in-net network, and a means for transmitting a web page. It has various means that the server has. Although not shown, it also has hardware such as a monitor keyboard which is provided in a normal server computer.
  • the user information storage unit S2a is managed by the owner and the user, such as information on authentication of the owner and user of the system 1 such as an ID and a password. It stores page-related information such as the URL of the Web page, and information on user attributes such as name, address, and telephone number, for example, in a table format for each user.
  • the page information storage unit S2b is stored by a user and stores page information such as Web page information including HTML files and JPEG files, banner advertisement information, and the like. As shown in FIG. 1, the page information storage section S 2 b is divided into a plurality of storage areas for each owner, and the page information of each user is stored in the storage area of each owner. Have been.
  • the registration and authentication means S 2 c issues an ID and passcode to the owner or user who intends to use the server S, authenticates the user with the ID and passcode, and prevents use of an inappropriate person. .
  • the page operation means S 2 d transmits the page information stored in the page information storage unit S 2 b to the terminal PC, and various files constituting the page information from the terminal PC ( HTML, JPEG, etc.) and store them in a specific storage area provided for each user.
  • the operations up to the provision of advertisement information include: (1) owner registration, (2) user registration and page information registration, (3) advertisement insertion, ( 4) Information browsing and are described below separately.
  • the owner accesses the server S from his / her terminal P, enters the necessary information on the application page provided by the system administrator (see Fig. 2), and clicks the “Register” button 21 Then, when you apply for the free hosting service to the system administrator, the entered information is notified to the system administrator by e-mail or the like.
  • the system administrator examines the contents of the application and, if the application is approved, sends an ID and password for accessing the server S by e-mail. You.
  • the owner who has been accepted can create the HTML and JPEG files necessary for the operation of the free hosting service on his own terminal PC, and transfer the created file to the page information storage section S 2 b of the server S by FTP or CGI. Upload and memorize them, and publish a solicitation page (see Fig. 3) that solicits users. When the publication is completed, the owner solicits users through magazine advertisements and MLs, and solicits advertisers.
  • the user accesses the server S from his / her terminal P, and clicks the "subscribe" button 31 provided on the solicitation page (see Fig. 3) to register on the monitor of the terminal PC.
  • the page (see Fig. 4) is displayed.
  • the user Upon receiving the e-mail (see Fig. 5), the user creates an HTML or JPEG file required for publishing the Web page on his / her terminal PC, accesses the server S, and sends the invitation page (Fig. 3). Click the “Login_
  • the server Authentication is performed by S, and the file registration screen (see Fig. 7) is displayed. Therefore, the user uploads the file created using the CGI to the page information storage unit S 2 b of the server S and stores the file. Upload various files from the file registration screen (see Fig. 7). Alternatively, it may be performed by FTP.
  • the owner and the system administrator write the HTML text for posting the banner advertisement in the stored HTML file, upload the banner advertisement image file, and display the banner advertisement 8a, 8b on the Web page. Display (see Fig. 8).
  • the banner advertisements 9a and 9b may be automatically displayed on the user's web page by using the frame function provided in the HTML language (see Fig. 9).
  • the viewer will be able to browse in the same way as a regular web page, and will be able to browse banner ads along with the web page.
  • the free hosting system could be easily implemented by having the system administrator perform the advanced tasks on behalf of the owner.
  • both the owner and the system administrator can reduce the advertising fee from the advertiser. We were able to receive it and both were able to make money from advertising.
  • the banner advertisement was inserted at the top and bottom of the web page.
  • Advertisements 10a and 10b may be inserted, and a banner advertisement 11b by the owner may be displayed in a separate window as shown in FIG.
  • users may insert other banner advertisements on their own web pages.
  • each terminal may be a dedicated terminal other than a personal computer, a game machine, a portable PDA, or the like, and various storage units and means of the server S may be distributed and arranged on a plurality of computers.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Un procédé pour fournir des informations publicitaires permet à un propriétaire de mettre en oeuvre aisément un hébergement gratuit. En plus de la publicité utilisant les bannières (8b) et choisie par un propriétaire, un système de bannières publicitaires (8a) choisi par un administrateur système qui gère et exploite un système informatique, destiné à la mise en oeuvre d'un système d'hébergement gratuit, est pris en charge sur une page Web d'un utilisateur sollicité par le propriétaire, ce qui permet au propriétaire comme à l'utilisateur des tirer des revenus de la publicité. Ce schéma permet de libérer le propriétaire de tâches fastidieuses telles que la gestion d'un système informatique et de concentrer ses ressources de gestion sur des tâches préférées telles que la sollicitation des utilisateurs.
PCT/JP2001/005519 2001-06-27 2001-06-27 Procede pour fournir des informations publicitaires WO2003003266A1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
PCT/JP2001/005519 WO2003003266A1 (fr) 2001-06-27 2001-06-27 Procede pour fournir des informations publicitaires
JP2003509372A JPWO2003003266A1 (ja) 2001-06-27 2001-06-27 広告情報の供給方法
US10/220,645 US20030036959A1 (en) 2001-06-27 2001-06-27 Method for providing advertisement information

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/JP2001/005519 WO2003003266A1 (fr) 2001-06-27 2001-06-27 Procede pour fournir des informations publicitaires

Publications (1)

Publication Number Publication Date
WO2003003266A1 true WO2003003266A1 (fr) 2003-01-09

Family

ID=11737485

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2001/005519 WO2003003266A1 (fr) 2001-06-27 2001-06-27 Procede pour fournir des informations publicitaires

Country Status (2)

Country Link
JP (1) JPWO2003003266A1 (fr)
WO (1) WO2003003266A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010506243A (ja) * 2006-06-01 2010-02-25 エヌアールシステムズ インコーポレイテッド 個人ウェブサイトを利用した収益創出方法及びそのシステム

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
"Internet cho-bit Ii hanashi, volume 13, tadade web page wo tsukurou", ASCII, vol. 23, no. 4, 1 April 1999 (1999-04-01), pages 354 - 359, XP002946939 *
"Internet cho-bit Ii hanashi, volume 15, tadade keijiban wo tsukurou", ASCII, vol. 23, no. 6, 1 June 1999 (1999-06-01), pages 346 - 351, XP002946953 *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010506243A (ja) * 2006-06-01 2010-02-25 エヌアールシステムズ インコーポレイテッド 個人ウェブサイトを利用した収益創出方法及びそのシステム

Also Published As

Publication number Publication date
JPWO2003003266A1 (ja) 2004-10-21

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