WO2002095646A2 - Procedes informatiques de localisation de produits et de magasins pour un consommateur distant - Google Patents

Procedes informatiques de localisation de produits et de magasins pour un consommateur distant Download PDF

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Publication number
WO2002095646A2
WO2002095646A2 PCT/US2000/029385 US0029385W WO02095646A2 WO 2002095646 A2 WO2002095646 A2 WO 2002095646A2 US 0029385 W US0029385 W US 0029385W WO 02095646 A2 WO02095646 A2 WO 02095646A2
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WO
WIPO (PCT)
Prior art keywords
consumer
products
computing device
portable computing
server system
Prior art date
Application number
PCT/US2000/029385
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English (en)
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WO2002095646A8 (fr
Inventor
Yukiko Okamoto
Sumiko Furusawa
Original Assignee
The Procter & Gamble Company
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by The Procter & Gamble Company filed Critical The Procter & Gamble Company
Priority to PCT/US2000/029385 priority Critical patent/WO2002095646A2/fr
Publication of WO2002095646A2 publication Critical patent/WO2002095646A2/fr
Publication of WO2002095646A8 publication Critical patent/WO2002095646A8/fr

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to computer assisted methods for facilitating the purchase of products by making a purchase recommendation based on a consumer's personal information, then locating the consumer with assistance of the Global Positioning System, and finally making a recommendation of nearby stores that might sell the recommended products.
  • the methods can be conducted over the Internet, or other consumer interactive interfaces, such as portable phones and other portable computing devices.
  • the Internet and mobile communication systems have delivered many benefits to consumers around the world. In addition to its many other functions, the Internet has opened up vast new shopping experiences. Via the Internet, consumers can find any number of products on sale. These products can be ordered "online" and even, in some case delivered directly to the consumer.
  • the product seller can be a retailer, wholesaler, or manufacturer. These product sellers reap financial benefits because sales over the Internet require fewer sales people, and show rooms and stores are generally unnecessary. Consumers benefit by having access to a variety of merchandise from anywhere that Internet access is available. Moreover, the consumer is removed from the often uncomfortable interaction with sales people.
  • the Internet might be useful in locating stores that sell the product. It is possible, for example, for a shoe manufacturer to list on the Internet all of the retail stores that sell a certain style of shoe. The consumer could search for the retailers who sell the desired type of shoe and then select from the list. If the list of retailers is small, this might be a useful exercise. If, however, the product is sold in many stores, as are most products, then the list is likely to be long providing little value to the consumer. To make this method more useful to consumers, a consumer can select specific products and provide a specific location, such as her home or office, near which she would like to purchase the product. A consumer that is not at home or work might not know their exact location and might not know exactly what products they want to purchase. Thus, the previously described method is of little value to consumers in certain circumstances.
  • the increasing availability of the Internet makes it an even more powerful sales mechanism.
  • the Internet can be accessed from home computers and Internet dedicated terminals, and now Internet access is available via wireless communication with mobile phones, such as cellular and digital phones as well as small portable computers, sometimes referred to as "palmtops" or simply “palms".
  • This adds a whole new level of convenience for consumers by expanding the number of locations from which the Internet can be accessed. For example, a consumer can access the Internet from a car or while shopping at a mall. This may assist consumers in getting certain product information that can be used in making purchasing decisions at a retail store. That is, the Internet can be used as an information resource, while the actual product purchase is conducted in the conventional manner of going to a store, locating a product, and then purchasing the product.
  • GPS Global Positioning System
  • mobile telephones and portable computing devices can be equipped to provide another substantial benefit to the user that is generally unrelated to the Internet access function.
  • these small mobile devices can be used with the Global Positioning System (“GPS”) to provide the consumer with their current location, and when used with proper software, maps and directions to other locations can also be provided.
  • GPS Global Positioning System
  • the GPS is well known and used for many applications. While it was originally designed for military use, current uses include automotive location and direction devices for both individuals and commercial entities. And now the GPS can also be used to locate items such as mobile phones and other portable computing devices.
  • the present invention is directed to a method for facilitating the purchase of products, using the steps of: under control of a client system, collecting personal data pertaining to a consumer's needs and habits and storing the consumer's personal data in an electronically readable format that can be accessed by a server system.
  • the server system determines a purchase recommendation for one or more products and then by accessing a store data base containing the location of stores that sell products and what products the stores sell, the server system determines the location of one or more stores that are near the portable computing device and that sell the recommended products. The purchase recommendation and the location of potential stores that sell the recommended products are then sent to the portable computing device.
  • the personal data pertaining to a consumer's needs and habits is collected by interaction with the consumer. Specifically, under control of the client system one or more queries are displayed. In response to one or more actions by the consumer, answers to the one or more queries are sent to a server system for inclusion in the consumer's personal data base.
  • the personal data will include consumer needs and habits of a consumer.
  • personal data pertaining to a consumer's consumer needs and habits is selected from the group consisting of the number, ages and gender of the people in the consumer's household, the consumer's purchase history of products, and mixtures thereof.
  • a consumer selects one or more selected products for purchase by selecting a product identifier for each selected product desired.
  • the product identifiers are sent to a server system with a portable computing device that is capable of being located by a Global Positioning System and that has wireless communication capabilities.
  • the precise location of the portable computing device is located with the Global Positioning System, and the location of the portable computing device is sent to the server system.
  • the server system accesses a store data base containing the location of stores that sell products and what products the stores sell.
  • the server system determines the location of one or more stores that are near the portable computing device and that sell the selected products.
  • the location of potential stores that sell the selected products are then sent to the portable computing device.
  • the portable computing device is further equipped with a bar code scanner and the products recommended to or selected by the consumer are consumer products.
  • the consumer After receiving the store recommendation and the product recommendation, or just the store recommendation if the products were originally selected by the consumer, the consumer proceeds to one of the recommended stores and finds one or more of the recommended or selected consumer products.
  • the portable computing device uses the portable computing device, the consumer scans the bar code of the consumer product and the bar code information is sent, via wireless transmission, to the server system.
  • the server system verifies that the bar code information scanned by the consumer matches one of the recommended or selected consumer products. The server system then sends this verification information to the portable computing device.
  • the methods of the present invention provide many advantages to the consumers.
  • the methods can be conducted in a variety of convenient locations, in fact, anywhere that has wireless communication capabilities.
  • the present methods can be conducted anywhere that a compatible wireless signal can be reached with a portable computing device.
  • portable computing devices include many personal cellular and digital phones, as well as small, portable personal computers, personal electronic planners, and the like. These devices are light-weight, and can be carried anywhere allowing the consumer to conduct the present methods from almost any location, for example, in a home, in a car, or in a shopping area. While these methods can provide consumers with personalized product recommendations and usage instructions, the consumer can also locate convenient locations to purchase the recommended or selected products.
  • the present invention provides a substantial benefit to consumers by integrating the consumer's individual needs and the consumers present location, with the stores that sell products that are desired by the consumer. Specifically, the present methods can help consumers optimize their selection and use of products while simultaneously minimizing the amount of time needed to find and purchase these products.
  • FIG. 1 is a schematic representation of one method according to the present invention that shows a portable computing device 40 that comprises a portable client system 10, which is in wireless communication with a server system 20.
  • Portable computing device 40 also comprises GPS receiver 44.
  • personal data 12 pertaining to the needs and habits of consumer 110 is collected and compiled into an electronically readable personal data base 14, which is sent to server system 20 via wireless transmission 16.
  • Optional remote client system 100 can be under control of, for example, a personal computer, an in-store kiosk or the like.
  • personal data base 14 is received from portable client system 10 and processed, for example, in a server engine 22.
  • a purchase recommendation 26 is prepared under control of server system 20. Purchase recommendation 26 is then send to portable computing device 40 via wireless transmission 41.
  • the client system which can include one or both of portable client system 10 and optional remote client system 100, will generally be a system under control of consumer 110, while server system 20 can be, for example an Internet Web page, and optional second server system 30 can be, for example, a system under control of a retailer, wholesaler, distributor, or manufacturer of products.
  • Portable client system 10 and server system 20 are preferably individual computer assemblies linked to the Internet by way of wireless communication.
  • Client systems and server systems are well known in the art, see for example US Patent No. 5,960,441, which issued to Hartman et al., on September 28 1999. The entire disclosure of this Hartman et al. patent is incorporated herein by reference.
  • server system 20 comprises a customized web site having a user interface, wherein the user interface includes consumer identification data unique to each consumer who accesses the web site, and wherein the consumer identification data is stored in a data repository and is used to create a unique consumer profile corresponding to the consumer identification data for each consumer. It is the consumer identification data that can be used to associate consumer 110 with her personal data base 14.
  • the Internet comprises a vast number of computers and computer networks that are interconnected through communication links. The interconnected computers exchange information using various services, such as electronic mail, Gopher, and the World Wide Web (“WWW").
  • the WWW service allows a server computer system (i.e., Web server or Web site) to send graphical Web pages of information to a remote client computer system, for example, portable computing device 40 via portable client system 10.
  • the remote client computer system can then display the Web pages.
  • Each resource (e.g., computer or Web page) of the WWW is uniquely identifiable by a Uniform Resource Locator ("URL").
  • URL Uniform Resource Locator
  • a client computer system specifies the URL for that Web page in a request (e.g., a HyperText Transfer Protocol ("HTTP”) request).
  • HTTP HyperText Transfer Protocol
  • the request is forwarded to the Web server that supports that Web page.
  • HTTP HyperText Transfer Protocol
  • the client computer system When that Web server receives the request, it sends that Web page to the client computer system.
  • the client computer system When the client computer system receives that Web page, it typically displays the Web page using a browser.
  • a browser is a special-purpose application program that effects the requesting of Web pages and the
  • HTML HyperText Markup Language
  • HTML provides a standard set of tags that define how a Web page is to be displayed.
  • the browser sends a request to the server computer system to transfer to the client computer system an HTML document that defines the Web page.
  • the browser displays the Web page as defined by the HTML document.
  • the HTML document contains various tags that control the displaying of text, graphics, controls, and other features.
  • the HTML document may contain URLs of other web pages available on that server computer system or other server computer systems.
  • the exact location of portable computing device 40 is determined using the Global Positioning System 50, and the location of portable computing device 40 is then sent as location information 52 to server system 20.
  • any wireless transmission can take a variety of routes and may be facilitated by any number of transmission devices.
  • the transmission routes described herein are intended to be schematic representations only, and those skilled in the art will recognize that a wireless transmission from point "A" to point “B" can take any number of routes.
  • One such transmission route can be from the Global Positioning System 50 to portable computing device 40 which then relays location information 52 to server system 20. Regardless of the route of communication, location information 52 is received by server system 20 and used to determine store recommendation 28.
  • Store recommendation 28 is determined by evaluating at least three criteria: consumer purchase recommendation 26; location information 52; and store data base 24. These three criteria are evaluated to determine a store that is near the location of portable computing device 40 and that sells one or more of the products recommended in purchase recommendation 26.
  • the term "near" means the stores listed in store data base 24 that are closest in distance to portable computing device 40. This distance could be as short as a few meters if, for example, the product recommended is a readily available consumer product and portable computing device is in a busy shopping district, or it could be hundreds of kilometers if, for example, the product recommendation is for an exotic automobile and portable computing device is in a rural area. Thus, "near” is a relative term that will vary significantly based on the three criteria used to calculate store recommendation 28.
  • Store recommendation 28 and purchase recommendation 26 can be communicated to consumer 110 in any appropriate manner, for example, via display 11. Likewise, this information can be conveyed to consumer 110 via a printer (not shown), a voice message, or the like.
  • the true purpose of locating portable computing device 40 is to locate consumer 110.
  • the present method assumes that consumer 110 and portable computing device 40 are generally co-located. If, for example, consumer 110 is driving around town and has left portable computing device 40 at home, the present methods will generally not work. It is also understood that the present methods do not intend to encompass the method where a consumer accesses the internet and requests a specific product and provides a specific location, for example her home or business address, for the purpose of finding the store nearest to the specifically provided location that sells the specifically requested product. Such methods are known. But regardless if the products are recommended to the consumer, or selected by the consumer, the present methods do not require the consumer to provide specific location information. Rather, the present methods use the GPS to determine the location of the consumer (by determining the location of the consumer's portable computing device) and using that location information to determine the location of the nearest store.
  • Server system 20 can comprise store data base 24, or store data base 24 can be in another server system, for example optional second server system 30. Moreover, store data base 24 can be stored on any computer readable disk that can be accessed by server system 20. Store data base 24 will contain information such as the name, location and general inventory description of stores that sell products. In a preferred embodiment of the present invention, current inventory of the store is also available. Necessarily, a data base that comprises a store's current inventory must be periodically updated to reflect the current inventory. It must be understood, that the methods of the present invention are not intended to be a guarantee to consumers that a particular item will be available at a given store. Instead, the present methods are intended to assist the consumer in getting to the most convenient location where a particular product is likely to be located.
  • store data base 24 may contain only a general description of the inventory in addition to the store's location.
  • the methods of the present invention include the preparation and transmission of a recommendation for one or more products and a recommendation of one or more stores where the products are likely to be found.
  • the present methods include the step of, under control of the server system, calculating a recommended quantity for each of the one or more products recommended in the purchase recommendation, and even more preferably, providing usage instructions for the recommended products.
  • Another aspect of the present methods includes the step of, under control of the portable client system, with one or more actions by the consumer, one or more stores are selected from the store recommendation supplied by the server system and one or more products are selected for purchase and a request is sent to the server system to purchase the selected products.
  • the purchase recommendation can be for use, purchase, or just for the general education of the consumer. That is, the recommendation places no obligation on the consumer to buy or use the recommended products or to visit the recommended stores.
  • a preferred, but optional final step of the present methods allows the consumer to verify that the consumer products that they purchase are the same as, or reasonable substitutes of the consumer products they selected or that were recommended for purchase.
  • the portable computing device is further equipped with a bar code scanner 42. After receiving the store recommendation and the product recommendation, or just the store recommendation if the products were originally selected by the consumer, the consumer proceeds to one of the recommended stores and finds one or more of the recommended or selected consumer products. The consumer then scans the bar code of the consumer product and the bar code information is sent, via wireless transmission, to the server system.
  • the server system By referencing a data base that matches bar code information to consumer products, the server system verifies that the bar code information scanned by the consumer matches with one of the recommended or selected consumer products. The server system then sends this verification information to the portable computing device.
  • Bar code systems and bar code scanners are well known and used extensively, for example, at grocery store check out counters. More specifically, bar codes are used on essentially all consumer products as this facilitates inventory control for both retailers and wholesalers and it speed the purchasing process for the consumer.
  • the bar codes for a given consumer product can identify the product type, its size, the package type, the price, the manufacturer, the product's age and other useful information.
  • the server system when the consumer scans the bar code, and the bar code information is sent to the server system, the server system has a wealth of information from which the consumer product can be identified. Once identified, the server system can easily verify that the bar code is associated with a product that was recommended to or selected by the consumer. A simple message can then be sent to the portable computing device, such as, "this product is (or is not) one of the recommended or selected consumer products".
  • this product is (or is not) one of the recommended or selected consumer products.
  • Personal data 12 can be entered into portable client system 10 by consumer 110, with, for example, data entry pad 13.
  • Data entry pad 13 can be a standard keyboard, a microphone with appropriate voice recognition software, an electronic writing pad, or the like.
  • the personal data 12 can be a collection of previously entered data, the consumer's history of previous purchases or mixtures of these. This information can be stored as historical data 15 as a part of personal data base 14. It is understood that personal data base 14 can comprise numerous electronic files of data. Those skilled in the computer arts will understand that a data base can be a collection of files and the depiction herein as one discreet database is a schematic representation only.
  • personal data base 14 can be stored in the memory of portable computing device 40, or it can be remotely located in the memory of another device as long as the remotely located device can be accessed by portable computing device 40, server system 20 or both.
  • Personal data 12 can be generated in response to queries sent to consumer 110 via portable computing device 40, optional remote client system 100, or other methods. For example, a third party could interview consumer 110 and generate a personal data base 14 for consumer 110.
  • personal data base 14 will be an accumulation of personal data 12 and historical data 15 regarding the needs and habits of consumer 110.
  • a consumer can be responsible for purchasing products for many people, for example, the members of the consumer's household, or the patrons of the consumer's business.
  • the term "household” as used herein is intended to encompass members of a family, people sharing a living space, patrons of a business or institution (for example hotels, hospitals, restaurants, schools, etc.), and the like.
  • Period data may include information about the number, ages and gender of the people in the consumer's household and mixtures thereof, and any other data that is useful for selecting and recommending products is intended to be included under the definition of personal data.
  • this personal data can be input by the consumer or it can come from one or more data bases of information about a particular consumer, consumers having similar households as a particular consumer, or general consumer data.
  • the data that is input by a particular consumer can be saved as historical data (in any of the systems discussed above) to be recalled each time that same consumer requests a new recommendation. It is understood that each time a particular consumer requests a new consumer recommendation, that consumer should be given the opportunity to update and correct their historical data.
  • purchase recommendation 26 and store recommendation 28 can be generated and transmitted to portable computing device 40 without a specific request by consumer 110.
  • portable computing device 40 can be programmed to send location information transmission 52 to server system 20 on an intermittent basis. That is, as consumer 110 moves about with portable computing device 40, server system 20 will generally know the location of portable computing device 40.
  • server system 20 can be programmed to send out regularly scheduled updates, for example, every day, or every hour, regardless of the location of portable computing device 40. Of course, in such a regularly scheduled update scheme, the location of portable computing device 40 would be received and taken into consideration when making the purchase and store recommendations.
  • a "portable computing device” means any lightweight apparatus that has wireless communication capabilities, and can be located by the Global Positioning System.
  • portable computing devices include, but are not limited to, personal cellular and digital phones that can be a handheld apparatus, a headset, or combinations of these, portable personal computers, palm top computers, electronic personal planners, and the like.
  • Such devices are well known and commercially available, for example, i- mode phones available from NTT DoCoMo, Japan. It is understood that not all models of a particular portable computing device will be equipped with GPS capabilities, thus, the consumer must insure that a particular make and model of portable computing device has both the required wireless communication and GPS capabilities.
  • the portable computing device may optionally be equipped with bar code scanning capabilities if desired.
  • Portable computing devices preferably weigh less than 1kg, more preferably less than 75 Og, and even more preferably less than 600g.
  • the term "store” is intended to broadly encompass any physical establishment that sells consumers products. Such establishments can include, for example, retail and wholesale stores, malls, kiosks, and the like. Mail order catalogs, Internet web sites and other sales vehicles that are not associated with a physical establishment are generally not stores within the context of this invention because a consumer cannot physically visit or be directed to an Internet web site or a mail order catalog. A physical establishment that sells products directly to consumers that can also be purchased over the Internet or from a mail order catalog is, of course, a store as defined herein.
  • the definition of "product” is intended to be broad in scope and encompass any wholesale or retail products and services purchased and used by an individual. Services include, but are not limited to, accounting, legal, medical, dental, therapeutical, automobile repair, lawn and garden care, home repair, home cleaning, child care, personal beauty care, hair care, travel arrangement, and the like.
  • Wholesale and retail products include, but are not limited to, automobiles, electric and gas appliances, audio and visual equipment, computer hardware and software, furniture, lawn and gardening equipment, clothes, shoes, books, sporting goods, consumer products and mixtures thereof all fall within the definition of products.
  • the products are consumer products which include a wide variety of items that are typically used up or "consumed" by the purchaser.
  • Consumer products can include, but are not limited to, food, beverages, cosmetics, home cleaning supplies, fabric cleaning supplies, disposable diapers, incontinent pads and shorts, feminine hygiene products, shampoos, conditioners, mousses, personal health care items, pet food, lawn and gardening supplies, home hardware, and mixtures thereof.
  • a “consumer” can be any person who uses or purchases products. Moreover, the “consumer” can be any person who uses or participates in the purchasing decision of products.
  • the Global Positioning System, or “GPS” is well known and is sometimes referred to as the "Satellite Positioning System", or "SPS”. GPS and SPS refer to the same system, and while GPS is used through the disclosure of the present invention it is understood that GPS encompasses SPS.
  • the GPS comprises a series of satellites orbiting the earth. Each satellite produces a continuous signal that carries with it a time component and a space component having a number of orbital parameters associated therewith.
  • a GPS receiver for example GPS receiver 44, employed with an appropriately programmed computer, for example, portable client system 10, is used to receive at least four satellite signals, and using these signals determine the precise location of the receiver.
  • the location information is typically given as latitude, longitude, and altitude. With an appropriate mapping software program, the location information can be converted to an address, or street location.
  • Such systems, software and hardware are available and known to the art. See, for example, US Patent Nos.
  • Example I gives one non-limiting example of how the server system might prepare a recommendation for one or more consumer products for a given "class" of consumers.
  • one criteria selected from the personal data base can be the age of the consumer.
  • Table I gives exemplary product recommendations for a class of people who are generally finished taking care of children and starting to enjoy their own life. The target age for this group would be around 65 years old but might include people 20 years older or younger depending on other criteria from the personal data base, for example, the ages and number of children, and the age of the spouse.
  • a 55 years old man who has a 40 year old wife and children who are 2 and 4 years old might not fit into this class of consumers. But a 45 year old man whose wife is the same age and who have two children in college might qualify for this class.
  • Table II gives an example of how specific personal data can be generated for a given class of consumers. Women who fall in the class of consumers described above, and who are further exemplified in Table I below, are likely to be post menopausal, as such, they may have special needs for certain consumer products. To better identify the needs of these consumers, one might generate data like that in Table ⁇ , and add this information to the consumer's personal data base. Table I

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Abstract

L'invention concerne un procédé facilitant l'achat de produits consistant, sous la supervision d'un système client, à collecter des données personnelles associées aux besoins et aux habitudes d'un consommateur et à stocker ces données personnelles dans un format électronique de lecture auquel un système de serveur peut accéder. Puis à mettre en oeuvre un dispositif informatique portatif pouvant être localisé par un système de positionnement par satellites et doté de possibilités de communication hertzienne, à déterminer l'emplacement précis du dispositif informatique portatif à l'aide du système de positionnement par satellites et à envoyer au système serveur l'emplacement du dispositif informatique portatif. Le système serveur est alors utilisé afin d'accéder au données personnelles du consommateur et de recevoir l'emplacement du système informatique portatif. En fonction des données personnelles du consommateur, le système serveur détermine une recommandation d'achat concernant un ou plusieurs produits, puis, après accès à une base de données permettant de connaître l'emplacement des magasins qui vendent les produits et quels produits vendent ces magasins, le système serveur détermine l'emplacement d'un ou de plusieurs magasins qui sont les plus proches du dispositif informatique portatif et qui vendent les produits recommandés. La recommandation d'achat et l'emplacement des magasins potentiels qui vendent les produits recommandés sont alors envoyés au dispositif informatique portatif.
PCT/US2000/029385 2000-10-25 2000-10-25 Procedes informatiques de localisation de produits et de magasins pour un consommateur distant WO2002095646A2 (fr)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1508868A3 (fr) * 2003-08-20 2005-03-09 Nec Corporation Système, procédé et programme de collecte de données comportementales de consommateurs
WO2008124869A1 (fr) * 2007-04-11 2008-10-23 Leonard David Système de service amélioré
US7757340B2 (en) 2005-03-25 2010-07-20 S.C. Johnson & Son, Inc. Soft-surface remediation device and method of using same

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* Cited by examiner, † Cited by third party
Title
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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1508868A3 (fr) * 2003-08-20 2005-03-09 Nec Corporation Système, procédé et programme de collecte de données comportementales de consommateurs
US7757340B2 (en) 2005-03-25 2010-07-20 S.C. Johnson & Son, Inc. Soft-surface remediation device and method of using same
WO2008124869A1 (fr) * 2007-04-11 2008-10-23 Leonard David Système de service amélioré

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