WO2002008978A1 - Procede de recherche - Google Patents

Procede de recherche Download PDF

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Publication number
WO2002008978A1
WO2002008978A1 PCT/JP2000/004943 JP0004943W WO0208978A1 WO 2002008978 A1 WO2002008978 A1 WO 2002008978A1 JP 0004943 W JP0004943 W JP 0004943W WO 0208978 A1 WO0208978 A1 WO 0208978A1
Authority
WO
WIPO (PCT)
Prior art keywords
identification data
information
client
network
specific information
Prior art date
Application number
PCT/JP2000/004943
Other languages
English (en)
Japanese (ja)
Inventor
Yannis Lazarou
Masaru Ueda
Original Assignee
Kabushikikaisha I-Broadcast
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kabushikikaisha I-Broadcast filed Critical Kabushikikaisha I-Broadcast
Priority to AU2000260238A priority Critical patent/AU2000260238A1/en
Priority to PCT/JP2000/004943 priority patent/WO2002008978A1/fr
Publication of WO2002008978A1 publication Critical patent/WO2002008978A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a research method capable of accurately grasping the viewing time of information registered on a site in a server-client environment on a communication network represented by the Internet.
  • the advertising cost depends on the value of the site as an advertising medium (how many users can see the advertisements placed in the advertising space).
  • sites with higher value as advertising media are set higher in advertising fees. Therefore, evaluating the value of a site as an advertising medium is important for both those who provide advertising space and those who receive it.
  • three indicators, the number of HITs, the number of page views (PVs), and the number of visitors, have been used to evaluate the value of a site as an advertising medium.
  • the HIT number is a numerical value indicating the number of data requested to be transmitted to the site.
  • the number of HITs is assumed to indicate the number of accesses to the site in the early stage of the evening, and sites with a large number of HITs have a large number of users, and the sites have high value as advertising media Was evaluated.
  • the number of data is the number of data files in the evening—the number of graphic data, etc. Even on a homepage with a large number of data files but a small amount of information, the number of HITs increases by the number of data files. Conversely, although the amount of information is large, if all of them are text data and contained in one file, the number of HITs will be
  • PV was devised to solve the above-mentioned drawback of the number of HITs.
  • PV is counted as long as the homepage or Web page is displayed on the client's WWW browser, regardless of whether the user has viewed the information or advertisement on that page. Therefore, due to poor communication conditions, access to the same page is repeated many times, or it happened to go to the target page by chance, and PV was counted even if the page was not actually viewed. Will be done. As a result, the PV is not always proportional to the viewing time of information and advertisements registered on the site, and depending on the PV, the popularity of the site and its value as an advertising medium cannot be accurately evaluated.
  • An object of the present invention is to solve the above problems. Specifically, it is an object of the present invention to provide a research method capable of accurately grasping the number of users and viewing time of information registered at sites on a network.
  • the first research method of the present application is a process of adding identification data to information to be researched in advance and specifying it as specific information among information within the site on the network.
  • the second research method of the present application is a step of adding identification data in advance to information to be researched among information in a site on a network to make it specific information.
  • the client After connecting to the network and receiving the desired specificization information, the client that has terminated the connection to the same network, while the specificization information received during the network connection is displayed on the browsing software, performs the same specification.
  • a process in which the identification data added to the information is read out at regular intervals and stored.
  • a step of transmitting the stored identification data to the network when the client storing the identification data is next connected to the network.
  • the specified server that has received the identification data identifies the specific information viewed by the user from the received identification data, and calculates the viewing time of the specific information from the number of receptions of the same identification data.
  • the third research method of the present application includes a step of providing the client with client identification data capable of identifying the client on the network, and a step of transmitting the client identification data to the network together with the identification data. Two or more identification data received in one can be identified for each client.
  • FIG. 1 is an explanatory diagram showing an example of a system environment in which a research method of the present invention is implemented.
  • FIG. 2 is a diagram showing a first embodiment of the research method of the present invention.
  • FIG. 3 is a diagram showing a second embodiment of the research method of the present invention.
  • FIG. 4 is a diagram showing a third embodiment of the research method of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION
  • the research method of the present invention includes a user terminal (hereinafter, “client 1”), an information provider terminal (hereinafter, “information providing server 1 2”), and a researcher terminal.
  • client 1 a user terminal
  • information provider terminal hereinafter, “information providing server 1 2”
  • researcher terminal a researcher terminal.
  • Aggregation Server-1 exists on the Internet, and the user connects his / her client 1 to the information providing server 2 and is registered at the site within the server. This is a method in which when the user views the information, the viewed information and the viewing time are grasped by the counting server 3.
  • the client 1 is a computer used when a user views information provided by an information provider via an Internet, and at least the information providing server 2 via the Internet. It has the necessary hardware and software to communicate with and receive various services.
  • the information providing server 2 is a computer used by an information provider to provide video information, music information, and other desired information via an internet, and communicates with the client 1 via at least the Internet. It has the necessary hardware and software to provide various services.
  • the tallying server 13 is a computer used by a researcher to grasp the information viewed by the user, the viewing time, and the like, and at least communicates with the client 1 via the Internet and transmits the information. It has the necessary hardware and software to receive and process the data, and to generate and transmit the necessary data.
  • Step 1 in Figure 2 the details of the research method of the present invention performed in a system environment in which the three terminals are connected via the Internet will be described with reference to a flowchart shown in FIG.
  • the identification data and the link data are embedded in advance in the information to be researched as specific information.
  • the identification data is character string data generated by the researcher, and can be used to identify the specific information being viewed by the user by later checking with a list stored in the aggregation server 3. It is. Specifically, for example, when each page constituting the home page (more precisely, each web page linked to the home page) is the specific information, each web page (more precisely, each web page) Embed the different identification data in the HTML file for the Web page) and create a list showing the correspondence between each page and the identification data embedded in this page. By collating the list with the identification data received by the aggregation server 3, one Web page (one piece of specific information) can be specified from a plurality of Web pages (multiple pieces of specific information). It is possible to do.
  • the link data is data for automatically linking the client 1 that has received any specific information to the aggregation server 3.
  • the URL Uniform Resource Locator
  • the link data is written in each Web page (in the HTML file) in which the identification data is embedded, and is written on the client 1's browsing software (WWW browser).
  • WWW browser browsing software
  • Client 1 when Client 1 receives any specific information among the information registered on the site (Step 2 in Fig. 2), Client 1 automatically links to the aggregation server 3 described above (Fig. Step 3 of 2). At the same time, the client Of course, the specified information received will be displayed on the www browser of (1). However, the user does not notice that his client 1 has linked to the aggregation server 13.
  • the aggregation server 3 receiving the access request from the client 1 returns a predetermined software program to the access request (Step 4 in FIG. 2).
  • This software program reads out the identification data embedded in the specified information at regular time intervals while the received specified information is displayed on the WWW browser, and this is read out by the totaling server every time. This is to make client 1 realize the function of sending to client 3. It is desirable that this software program be written in a language that can be executed regardless of the model of the client 1 and the operating system (OS). For example, “Java”, “FLASH”, “Java Scriptj”, “Shock Wavej”, etc. It is desirable to be described.
  • the software program is automatically stored in a predetermined directory of the client 1. Therefore, thereafter, each time the client 1 receives the specific information and displays it on the WWW browser, the client 1 reads out the identification data embedded in the information at regular time intervals, and collects this information every time. Send to bar 3 (Step 5 in Figure 2). That is, if the certain time is set to, for example, one minute, the client 1 receives certain specific information and displays it on the WWW browser (when the user starts viewing certain specific information).
  • the identification data embedded in the new specification information is read out every one minute and transmitted to the tallying server 3. Even if the specified information is received and displayed on the WWW browser, if another information (specified information or other information) is displayed on the WWW browser within one minute after that, Does not transmit the identification data of the specified information displayed earlier to the aggregation server. Also, when the client is connected to the Internet, but the WWW browser is closed, no identification data is sent from the client to the aggregation server. In this case, the www browser will open and display the specific information If so, transmission of the identification data is resumed.
  • the identification data transmitted from the client 1 is received by the aggregation server 3 (Step 6 in FIG. 2), and based on the identification data, the identification information received by the client 1 (the identification being viewed by the user). Information is identified, and the reception time (user viewing time) of the information is calculated based on the number of times of reception of the identification data (Step 7 in Fig. 2). Specifically, the received identification data is checked against a list created in advance, and the specified information received by the client 1 is specified from the plurality of specified information. When the client 1 transmits the identification data every one minute, the viewing time is added by one minute each time the identification data is received, and finally the number of reception times X 1 minute is added to the viewing time. (For example, when the same identification data is received three times, the viewing time of the specified information to which the identification data is added is calculated as 3 minutes).
  • the client (user) is not specified, but the viewing time of each specific information can be grasped almost accurately.
  • Step 3 the saved identification data is transmitted to the totaling server 13 when it is next connected to the Internet ( Step 3 in Figure 3).
  • the specified information displayed on the WWW browser in the offline state is, of course, received and stored in the online state. That is, Steps 1 and 2 in FIG. 2 are executed before Step 1 in FIG. Step 3 and subsequent steps in Fig. 3 are the same as Step 6 and subsequent steps in Fig. 2.
  • the research method shown in the first embodiment has a disadvantage that when the client has not been connected to the Internet (off-line state) and has viewed the specialized information, it is not possible to grasp the viewing time of the information.
  • the research method shown in the present embodiment there is no such disadvantage. Specifically, because the user wants to save the connection fee and communication cost and does not have time, he performs online from receiving and saving the specialized information, and viewing the saved specialized information. It is possible to grasp the viewing time of the specific information even in a usage mode where the user is offline.
  • the research method shown in the present embodiment differs from the research method shown in the first embodiment in the following two points.
  • One point is that the aggregation server 13 that has received the access request from the client 1 in Fig. 1 generates a client identification data for identifying the client 1 on the Internet 1 (Step 1 in Fig. 4). This is returned to the client 1 and stored in a predetermined directory of the client 1 (Step 2 in FIG. 4).
  • Another point is that the contents of the software program to be transmitted to the client 1 are changed, and the client 1 executes the steps 3 and subsequent steps in FIG.
  • the client 1 in this embodiment receives the software program and the client identification data transmitted from the aggregation server 3 (Step 3 in FIG. 4), the client 1 is transmitted from the aggregation server 13 earlier than this and stored in a predetermined directory. Check whether the client identification data exists (Step 4 in Fig. 4). Next, if the existing client identification data exists, the client identification data received this time is discarded (Step 5 in FIG. 4). Otherwise, the client identification data received this time is stored in a predetermined directory. (Step 6 in Figure 4). After that, each time the identification data embedded in the received specific information is transmitted to the aggregation server 3, the client identification data stored in the memory is transmitted together with the identification data (Step 7 in FIG. 4). Note that the identification data transmitted from the client 1 and the client identification data are received and processed by the aggregation server 3 according to the above-described embodiment.
  • each identification data can be identified based on the client identification data. Therefore, it is possible to accurately grasp the reception time of each client (viewing time of each user), and it is also possible to accurately grasp the total viewing time from the sum of the viewing time of each user. Become.
  • the client identification data may be any data as long as it is data that can identify each client reliably (it does not need to be identifiable).
  • existing Cookie data the IP address of the client encrypted according to a predetermined algorithm, or the number of digits added to the number string representing the UNIX time axis can be considered.
  • the information providing server on which the information registered by the user is registered on the aggregation server, so that the identification server can be identified. If the data is organized in advance by the information providing server, it will be possible to speed up the collation processing of the identification data received by the aggregation server and to calculate the information viewing time for each server. Become.
  • users who cooperate with the research in advance are recruited using various media such as Internet, TV, radio, and magazines.
  • Ask for personal information such as where you live.
  • the client identification data shown in the second embodiment is input in advance to the client of the contract user, and each contract user can be specified based on the client identification data received by the aggregation server.
  • the user who is viewing the specialized information on the aggregation server is identified, and the viewing time by age, the viewing time by gender, the viewing time by region, etc. of the specialized information are classified by category. It is also possible to get a decoder.
  • the network is the Internet
  • the network is not limited to the Internet.
  • the identification data of the information is transmitted to the aggregation server.
  • the identification data can be transmitted to the aggregation server only while the received specific information is displayed on the client's WWW browser and also on the display.
  • the research method of the present application has the following effects.
  • the information can be received by the client via the network, the information can be specified at any time, regardless of the site where the information is registered or the server where the site exists. And the specified information can be made non-target information at any time.
  • connection fee an information fee, and the like charged per connection time to the server per a viewing time of the information.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne des données d'identification ajoutées à des informations faisant l'objet d'une recherche, à partir d'informations obtenues sur un site d'un réseau afin de spécifier les informations de l'objet de la recherche. Un client ayant reçu les informations spécifiques désirées du site doit transmettre les données d'identification ajoutées aux informations spécifiques à chaque moment spécifique au réseau tandis que les informations spécifiques sont affichées sur un navigateur. Un serveur prédéterminé du réseau reçoit les données d'identification transmises et spécifie les informations spécifiques visualisées par un utilisateur à partir des données d'identification reçues de façon à calculer la durée pendant laquelle les informations spécifiques sont visualisées en fonction du nombre de fois que les données d'identification ont été reçues.
PCT/JP2000/004943 2000-07-25 2000-07-25 Procede de recherche WO2002008978A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2000260238A AU2000260238A1 (en) 2000-07-25 2000-07-25 Research method
PCT/JP2000/004943 WO2002008978A1 (fr) 2000-07-25 2000-07-25 Procede de recherche

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/JP2000/004943 WO2002008978A1 (fr) 2000-07-25 2000-07-25 Procede de recherche

Publications (1)

Publication Number Publication Date
WO2002008978A1 true WO2002008978A1 (fr) 2002-01-31

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ID=11736289

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Application Number Title Priority Date Filing Date
PCT/JP2000/004943 WO2002008978A1 (fr) 2000-07-25 2000-07-25 Procede de recherche

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AU (1) AU2000260238A1 (fr)
WO (1) WO2002008978A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10301879A (ja) * 1997-04-30 1998-11-13 Pfu Ltd 視聴データを収集する機能をもつ情報受配信システム
JPH11219328A (ja) * 1998-01-30 1999-08-10 Pfu Ltd 情報受配信システム
JPH11355228A (ja) * 1998-06-08 1999-12-24 Video Research Ltd 視聴測定装置及び視聴測定方法

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH10301879A (ja) * 1997-04-30 1998-11-13 Pfu Ltd 視聴データを収集する機能をもつ情報受配信システム
JPH11219328A (ja) * 1998-01-30 1999-08-10 Pfu Ltd 情報受配信システム
JPH11355228A (ja) * 1998-06-08 1999-12-24 Video Research Ltd 視聴測定装置及び視聴測定方法

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
NIKKEI COMMUNICATIONS, 5 August 1996 (1996-08-05), JAPAN, pages 132 - 133, XP002946572 *

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