WO2001075665A1 - Systeme de traitement de donnees servant a la transmission et au filtrage de donnees - Google Patents

Systeme de traitement de donnees servant a la transmission et au filtrage de donnees Download PDF

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Publication number
WO2001075665A1
WO2001075665A1 PCT/EP2000/002985 EP0002985W WO0175665A1 WO 2001075665 A1 WO2001075665 A1 WO 2001075665A1 EP 0002985 W EP0002985 W EP 0002985W WO 0175665 A1 WO0175665 A1 WO 0175665A1
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WO
WIPO (PCT)
Prior art keywords
program module
data
processing system
data processing
user
Prior art date
Application number
PCT/EP2000/002985
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German (de)
English (en)
Inventor
Roland Cuny
Original Assignee
Webwasher.Com Ag
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Webwasher.Com Ag filed Critical Webwasher.Com Ag
Priority to EP00917044A priority Critical patent/EP1272941A1/fr
Priority to JP2001573276A priority patent/JP2003529846A/ja
Priority to PCT/EP2000/002985 priority patent/WO2001075665A1/fr
Publication of WO2001075665A1 publication Critical patent/WO2001075665A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a data processing system for transmitting data with at least one first program module that requests data from a second program module.
  • the second program module then transmits the requested data and additional data to the first program module.
  • the invention further relates to a method for transmitting data and to computer software.
  • information providers transmit additional data not requested in addition to data requested by users.
  • These unsolicited data mostly contain advertising.
  • This advertisement together with the requested information, e.g. displayed on a display unit.
  • the advertising elements usually consist of graphics or a sequence of phase images that give the user the impression of an ongoing movement, so-called animated graphics.
  • a number of methods are known by means of which information providers determine areas of interest of users and use these areas of interest to select advertising which is transmitted to the respective user together with the requested data. This means that the respective user is targeted.
  • the information provider transmits a unique identifier to the user's computer system (e.g. a so-called cookie). Using this identification, the information provider can clearly identify the user when the user requests information repeatedly.
  • the information provider creates a user profile based on the requested information.
  • the information provider can also record such a user profile via a program module.
  • the program module records all of the user's activities on his data processing system and transmits the recorded Data on the use / received to the information provider.
  • user settings from certain program modules are transmitted to the information provider, from which a user profile is created. It is also possible for the user to transmit information about the information provider, which data he is interested in.
  • Program modules are known from the prior art which filter out data which are additionally transmitted in addition to requested data.
  • Such program modules are e.g. the "webwasher” program module from web- washer.com AG or the "junkbuster” program module from junkbuster Corporation.
  • Such program modules are implemented as plug-in program modules in existing display program modules, so-called browsers, or as so-called proxy program modules, which temporarily store incoming data and only process the data that e.g. no advertising included.
  • These program modules filter out the advertising in a targeted manner and pass on the remaining information to the browser program module, which contains this information e.g. outputs on a display unit.
  • the transferred data usually form documents that are created in a document description language.
  • a document description language it is e.g. possible to implement cross-references and / or links in documents. These chains connect to other documents on the global computer network. These documents are displayed together with other data.
  • a document description language is, for example: HTML (Hypertext Markup Language).
  • the documents created in the document description language HTML are also referred to as hypertext.
  • the filter program modules delete the cross-references, links and / or elements of the hypertext, which are identified as advertising and / or unwanted information using known methods.
  • the user can adapt these methods to his needs by selecting parameters. However, it is desirable that the user is also shown unsolicited data and information whose contents are of interest to him.
  • the object of the invention is to provide a data processing system, a method and a computer program which displays the data which the user has requested, and further data which are of interest to the user.
  • a data processing system with the features of claim 1 ensures that only the additional data are further processed by the first program module, the identifier of which corresponds to the identifiers preset in the first program module. Only the advertising that does not correspond to the preset interests of the user is filtered out. The advertising that is of interest to the user is processed further. These advertising elements are thus displayed to the user together with the requested information on a display unit of the data processing system. The user can e.g. select the identifiers of the additional data to be displayed in a form. The first program module then selectively filters the data transmitted by a second program module. The user is only shown the data of interest to him on the display unit of the data processing system, without having to carry out further instructions and / or operating actions.
  • a proxy program module as the first program module. It is thereby achieved that a program module which is independent of the display program module, for example the browser program module, is arranged in the data processing system. This enables a proxy program module to be used for various display program modules.
  • Known Proxy Pro With relatively little programming effort, grammodules can be redesigned to perform the selective filtering according to the invention.
  • a program module according to the invention can thus be inexpensively created by redesigning existing program modules.
  • a plug-in program module can also be used, which is implemented in the browser program module, as a result of which the browser program module is expanded by the selective filter function according to the invention. However, it is necessary to adapt these plug-in program modules for different browser program modules.
  • the identifier contains a predetermined code.
  • the first program module searches the transmitted data for the predetermined code. When such a code is found, it is compared with preset codes. If the codes do not match, the transmitted data is checked in the first program module with the help of a further filter algorithm, e.g. of an advertising filter algorithm, filtered. If there is a match, however, the part of the transmitted data specified by this code is further processed and / or output directly as filtered data by the first program module without being filtered by the second filter algorithm.
  • a formatting instruction can be added to the matching data before it is output by the first program module, by means of which this data is particularly emphasized when it is subsequently displayed.
  • the codes used for filtering are standardized so that the codes contained in the data can match the codes to be preset.
  • the codes make it easy to identify the content of the data.
  • the data transmitted by the second program module are transmitted in a document description language.
  • document description languages e.g. with the document description language HTML (Hypertext Markup Language)
  • HTML Hypertext Markup Language
  • these references, with which the elements are called with the identifications, which are compared in the first program module with stored identifications. If these identifiers do not match, this reference is deleted from the document and the element is not transferred to the first program module and is not processed by it. This reduces the amount of data to be transferred.
  • identifiers are assigned to each element. It is thereby achieved that the selection of the elements of interest to the user is selected on the basis of several criteria. So the user can not only specify the topic of the elements to be displayed, but e.g. also define the language of the elements to be displayed, a recommended age range of the user and categories of the respective subject area of the elements to be displayed.
  • the recommended age range of the user can e.g. be an age restriction to a certain minimum age or a certain age group, e.g. People over 60 years.
  • the method according to claim 18 filters from the transmitted data those data which have been transmitted in addition to the requested data and whose identifiers do not match the preset identifiers in the first program module. This means that additional data without an identifier are not processed further.
  • This method makes it possible for a user of the data processing system to be shown only elements which he is interested in displaying. It is also achieved that the Users are not faced with a large number of advertisements that are meaningless to them. Using the default settings in the first program module, the user selects the categories of advertising to be displayed. This reduces the advertisements displayed. The advertisement displayed after filtering is perceived more consciously by the user of the data processing system. Third parties or institutions do not have obvious knowledge of personal data and / or user profiles.
  • FIG. 1 is a block diagram of a data processing system according to the invention
  • FIG. 5 shows a form as part of a proxy program module for setting the filter parameters.
  • FIG. 1 shows a block diagram of the data processing system according to the invention. 10 shows.
  • a browser program module 12 and a proxy program module 14 are arranged in a client computer system 16 of a user. Web servers 18, 20 can be connected to this client computer system 16 via the Internet 22.
  • Browser program modules 12 are primarily used to place documents that are created in a document description language on the output unit of the computer system 16, for example on a Screen to represent.
  • a document description language is, for example, HTML (Hypertext Markup Language).
  • the proxy program module 14 serves to temporarily store data information. The entire data traffic of the browser program module 12 takes place via the proxy program module 14.
  • the proxy program module 14 contains a first filter program module 24 for selecting advertising and other undesired data. Furthermore, a second filter program module 26 is arranged in the proxy program module 14, which checks the content of incoming data with the aid of identifiers assigned to this data. Furthermore, data 28 about the user profile of a user of the client computer system 16 are stored. The second filter program module 26 has a so-called “Seclude lt” algorithm. The "Seclude lt" algorithm checks the contents of the incoming data by comparing the contents of this data with the data 28 of the user profile. The data, the content of which corresponds to the user profile, is further processed and, e.g. on an output unit of the computer system 16.
  • the data is forwarded from the second filter program module 26 to the first filter program module 24, which filters the data according to a known advertising filter algorithm.
  • the data not filtered out by the first filter program module 24 are also further processed and, e.g. on the output unit of the computer system 16.
  • the data that are of interest to the user are thus displayed on the screen, for example.
  • the data that do not match the data 28 of the user profile and the data extracted by the first filter program module 24 Filtered data (e.g. advertising) are not processed further and are therefore not output.
  • FIG. 2 shows a program flow chart which shows the principle of operation of the invention.
  • the program flow begins in step S40.
  • the user enters the request via the browser program module 12 to load data for displaying a specific website. This is done e.g. by an operating action by the user during the program run of the browser program module 12 by entering the Internet address of the Internet page to be loaded.
  • the browser program module 12 requests the hypertext document. This request is transferred from the browser program module 12 to the proxy program module 14 in step S42.
  • the proxy program module 14 transfers this request to the Internet 22, which forwards the request to the corresponding web server 18, on which the data of the requested hypertext is stored.
  • the web server 18 transmits the requested hypertext data together with further unsolicited data to the proxy program module 14 via the Internet 22 in step 46.
  • the second filter program module 26 arranged in the proxy program module 14 checks whether the hypertext contains identifiers, contain the contents of other data contained in the hypertext and / or to be reloaded.
  • the identifiers contained in the hypertext are compared in step S48 with data 28 which contain identifiers via the user profile. If the identifiers match, this hypertext specified by the matching identifier is added to a filtered hypertext document. If such identifiers are missing or do not match the user profile, the checked hypertext is transferred to the first filter program module 24.
  • step S50 the first filter program module 24 uses a known advertising filter algorithm to check whether parts of the hypertext contain advertising or contain references which serve to reload data from advertising elements.
  • the first filter program module deletes the data from the hypertext which contains advertising in step S52. The rest of the data is added to the filtered hypertext document.
  • the filtered hypertext is transferred from the proxy program module 14 to the browser program module 12 in step S54.
  • the browser program module 12 processes the filtered hypertext and outputs it on output units of the computer system 16.
  • the hypertext can also contain references to graphics, a sequence of phase images, audio and / or video sequences. However, these elements are usually not integrated in the hypertext and must be requested separately when processing the hypertext. This separate request is also called reloading.
  • the browser program module 12 transfers the references of the elements to be reloaded to the proxy program module 14.
  • the references specify the addresses of these elements on the Internet 22.
  • the proxy program module 14 forwards the addresses to the Internet 22.
  • These elements can be located anywhere on the Internet 22, e.g. in web servers 18, 20 or in the computer system 16.
  • These elements to be reloaded are transmitted via the Internet to the proxy program module 14, which forwards the data of the elements to the browser program module 12.
  • the browser program module 12 outputs the content of the filtered hypertext document with the reloaded elements on output units of the computer system 16. Thus, advertising that is interesting for the user of the computer system 16 is also output.
  • tags In hypertexts, instructions are inserted between tags, so-called tags, in the hypertext. References to reload elements are also included in these tags.
  • the syntax of such a reference to elements to be reloaded with information about the content of the elements to be reloaded is e.g. as follows:
  • DESC "obj”
  • LOC "obj”
  • LANG * 'obj
  • TBI topic-based information.
  • TBI codes are mandatory:
  • TYPE type of information
  • DESC type of information
  • LOC location of information
  • LANG language of information
  • the individual parameters can be set arbitrarily. However, they should be standardized for the interchangeability of data. However, the information about the content should always include all four mandatory parameters. If one of these parameters is missing and the user has not preset these parameters to "Show all" but restricted them further, this element to be reloaded is filtered out and is therefore not output.
  • the optional parameter AGE specifies a recommended age range for the user.
  • the recommended age range of the user can e.g. be an age restriction to a certain minimum age or a certain age group e.g. People over 60 years.
  • Each parameter of the element to be reloaded can consist of several elements, so-called categories. In this example, a maximum of four categories are allowed. Specifying more than four categories leads to the filter program module 26 deleting the reference.
  • a semicolon separates the individual categories.
  • the categories can still be composed of several sub-categories, separated by commas.
  • Category :: first sub-category, second sub-category
  • a user A has defined the following user profile:
  • the user is therefore interested in information about products in the sub-category dealer or car wash in the category automobiles for the areas of Germany, Austria or Switzerland, whereby the information must be available in German.
  • a definition of a recommended minimum age of the user has not been made.
  • the TBI code TYPE and the TBI code LANG do not match the user profile.
  • the proxy program module 14 is advantageously arranged in a client computer system 16 together with the browser program module 12. However, it can also be arranged in a Se ⁇ / er computer system to which a plurality of client computer systems 16 are connected.
  • the proxy program module of the server system can individually filter incoming data with the aid of the second filter program module 26 by means of a uniform user profile for all connected client computer systems 16 or depending on user-specific settings for each computer system.
  • the TBI codes of elements to be reloaded are not contained in a command line of the hypertext.
  • Most elements to be reloaded contain a data block.
  • This data block contains various information, such as display parameters, origin of the elements and / or structure of the elements.
  • Such a data block is also called a header.
  • the TBI codes can also be arranged in the respective header of the element to be displayed.
  • the header of each element is loaded and the second filter program module 26 compares the TBI codes contained therein with the user profile. If the TBI code contained in the header does not match the user profile, the remaining data of the element to be reloaded will not be reloaded.
  • the data, the codes of which match the preset codes of the user profile can be provided with a format instruction by the second filter program module 26.
  • This allows the content of this data to be better presented to the user, for example by highlighting it.
  • the user profile is preferably set using a form as shown in FIG. 5. If several people use a computer system 16, several user profiles can also be created, the user profile assigned to him being activated when the respective user logs on to the computer system 16.
  • FIG. 3 shows a program flow chart of the proxy program module 26 in a first embodiment of the invention.
  • the program flow is started in step S70.
  • the hypertext is temporarily stored in step S72 in a memory area which works according to the FIFO principle (first in, first out).
  • the next tag marking is then determined in the stored hypertext.
  • step S76 the tag marking corresponding to the tag marking found in step S74 is determined.
  • These tag marks include an instruction.
  • step S78 it is then determined whether the instructions enclosed by the tag markers contain a TBI command. If no TBI command is contained, this instruction is fed to the first filter module 24 for filtering out the advertisement.
  • step S82 is the filtered hypertext area stored in another FIFO memory 'and transferred to the browser program module 12th
  • step S84 it is checked in step S84 whether the four TBI codes TYPE, DESC, LOC and LANG are contained in the TBI instruction. If these TBI codes are contained in step S86 checks whether each of the four TBI codes (TYPE, DESC, LOC, LANG) contains at least one and a maximum of four categories.
  • step S84 If the TBI command in step S84 does not contain all four TBI codes or the minimum or maximum number of categories is exceeded or exceeded in step S86, the TBI command is fed to the first filter program module 24 for filtering out the advertising.
  • the advertising is filtered out in step S80 as already described and the filtered hypertext is stored in step S82 in the further FIFO memory area or transferred to the browser program module 12.
  • step S86 if each of the four codes (TYPE, DESC, LOC, LANG) contains at least one and a maximum of four categories in step S86, all permutations of the TBI code are subsequently determined in step S88.
  • step S92 a permutation is then compared with the preset user profile.
  • step S92 in accordance with the result of the comparison from step S90, a branch is made to step S82, which writes the TBI command together with the reference included in the TBI command in step S82 into the memory area in which the filtered hypertext is stored.
  • step S94 it is checked in step S94 whether all permutations formed in step S88 have been checked with the preset user profile. If this is not the case, the next permutation is selected and the program steps S90 to S94 are repeated until all permutations have been compared with the preset user profile. If no permutation of the codes matches the preset user profile, then in step S96 the entire TBI command is deleted together with the reference to data to be reloaded, which is included in the TBI command.
  • FIG. 4 shows a program flow chart of the proxy program module 26 in a second embodiment of the invention.
  • the elements to be reloaded are filtered, in particular the images in the GIF (Graphics Interchange Format) file format are filtered using TBI codes. These TBI codes are contained in a data block, in the so-called header, of these elements.
  • the browser program module 12 processes the transmitted hypertext and reloads elements according to the references via the Internet 22 in order to output them together with the data contained in the hypertext on an output unit of the computer system 16.
  • step S1 10 The program sequence is started in step S1 10.
  • step S1 12 the browser program module 12 transfers the instruction to the proxy program module 14 to reload an element.
  • the proxy program module 14 forwards this request to the Internet.
  • step S1 14 the header of the element to be reloaded is read into the proxy program module 14.
  • step S1 1 6 it is checked whether this element is a GIF image. If the element to be reloaded is not a GIF image, the element is forwarded to the first filter program module 24, which carries out the known algorithm for filtering out the advertising in step S1 18. However, if it is determined in step S1 16 that the element to be reloaded is a GIF image, the header of the GIF image is read into the second filter program module 26 in step S1 20.
  • step S122 It is then checked in step S122 whether the four TBI codes TYPE, DESC, LOC, and LANG are contained in the header. If these TBI codes are contained in the header, it is then checked in step S124 whether each of these four TBI codes contains at least one and a maximum of four categories. If the header in step S1 22 does not contain all the TBI codes or if the number of categories is undershot or exceeded in step S1 24, the GIF image is transferred to the first filter program module, which deletes the advertising elements in step S1 18. However, if it is determined in step S124 that the permissible number of categories is not less than or not exceeded, all permutations of the TBI codes are formed in step S126.
  • step S130 it is then checked whether a first permutation matches the data 28 of the user profile. Is this permutation wrong with If data 28 coincides, it is checked in step S132 whether all permutations have been checked. If there are still unchecked permutations, program steps S1 28 to S132 are repeated with further permutations until agreement is found in step S1 30 or until it is determined in step S1 32 that all permutations have been checked.
  • step S1 32 If a match between a permutation and the data 28 is found in step 1, the further data of the GIF image are reloaded in step S134 and the GIF image is transmitted to the browser program module for further processing or for display in step S136. However, if it is determined in step S1 32 that all permutations have been checked, the GIF image is transmitted to the first filter program module 24, which checks the GIF image in step S1 18 using the known advertising filter algorithm. After checking the element to be reloaded in step S1 18 by the first filter program module 24 or after transferring the GIF image to the browser program module 12 in step S136, it is then checked in step S1 38 whether all elements of the website to be reloaded have been loaded. If it is determined in step S1 38 that not all the elements have yet to be reloaded, the program steps S1 12 to S138 are repeated until it is determined in step S138 that all elements to be reloaded are loaded. The program flow is then ended in step S140.
  • the proxy program module 14 can also be used to display only elements, for example texts and graphics, the contents of which match the contents preset by the user. For example, when displaying an online daily newspaper, it is possible that only elements (such as articles and images) with the subjects of sports and stock exchange are displayed. LIST OF REFERENCE NUMBERS

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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
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  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un système de traitement de données (10) et un procédé de transmission de données au moyen d'au moins un premier module de programme (14) qui fait appel à des données d'un second module de programme (18). Le second module de programme (18) transmet alors les données demandées ainsi que des données supplémentaires au premier module de programme (14).
PCT/EP2000/002985 2000-04-04 2000-04-04 Systeme de traitement de donnees servant a la transmission et au filtrage de donnees WO2001075665A1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP00917044A EP1272941A1 (fr) 2000-04-04 2000-04-04 Systeme de traitement de donnees servant a la transmission et au filtrage de donnees
JP2001573276A JP2003529846A (ja) 2000-04-04 2000-04-04 データを伝送及びフィルタリングするデータ処理装置
PCT/EP2000/002985 WO2001075665A1 (fr) 2000-04-04 2000-04-04 Systeme de traitement de donnees servant a la transmission et au filtrage de donnees

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PCT/EP2000/002985 WO2001075665A1 (fr) 2000-04-04 2000-04-04 Systeme de traitement de donnees servant a la transmission et au filtrage de donnees

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EP (1) EP1272941A1 (fr)
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JP5568537B2 (ja) * 2011-09-30 2014-08-06 日本電信電話株式会社 コンテンツ表示方法、コンテンツ表示装置及びそのプログラム

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JP2005534118A (ja) * 2002-07-25 2005-11-10 グーグル・インク インターネットを利用したフィルターされ及び／又はマスクされた広告の提供方法及び提供システム
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KR101248269B1 (ko) 2002-07-25 2013-03-27 구글 인코포레이티드 인터넷 광고 시스템 및 광고 목록 제공 방법

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EP1272941A1 (fr) 2003-01-08

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