WO2001057703A1

WO2001057703A1 - Questionnaire method

Info

Publication number: WO2001057703A1
Application number: PCT/JP2000/000521
Authority: WO
Inventors: Masumi Ozawa; Shinichirou Hama
Original assignee: Yowa Co., Ltd.; Sea Compute Co., Ltd.
Priority date: 2000-01-31
Filing date: 2000-01-31
Publication date: 2001-08-09
Also published as: AU2000223235A1

Abstract

Questionnaire of high-quality and high-reliability is conducted via a computer system or a computer network. A user sends the intention (proposition) of the questionnaire survey to a company via the Internet (step 11) and the company transfers the intention to the person who is to create a questionnaire. The person creates questions (questionnaire) reflecting the proposition (step 12), and the company converts the format of the questionnaire to the one conforming to the terminal of the answerer and sends the questionnaire to the answerer (monitor) (step 13). The answerer replies to the questionnaire displayed on the terminal and sends the reply to the server of the company (step 14). The replies are accumulated, in the server of the company (step 15), analyzed and tallied, and the results (replies) are displayed on the terminal of the user (step 16).

Description

Description Questionnaire method Technical field

The present invention relates to a questionnaire method, and more particularly to a technology effective when applied to a questionnaire method using a computer system or a computer system represented by the Internet. Background art

In general surveys such as opinion polls, a user who wants the results of a questionnaire specifies the purpose of the questionnaire or the contents (proposition) of the questionnaire, and forms a questionnaire to clarify the specified proposition. Create a group of questions. This question group may be created by the questionnaire users themselves or by a specialized questionnaire creator or organization.

The created question group is printed on paper media and sent to the survey respondents by mail or by individual visits by collectors.The survey respondents follow the flow of the questions printed on the paper media. Proceed with answer. In addition to being randomly selected, the survey respondents may be stratified by specific attributes (eg, gender, age group, occupation, etc.), and the stratified group of respondents may be selected for the questionnaire. Then, the paper medium on which the answer is entered is collected by mail or collected by the collector under the questionnaire, and the result of the analysis or the response to the above proposition is extracted and sent to the questionnaire user. Is notified.

However, in the conventional questionnaire, due to the cost of shipping, collection, and the labor cost of collectors, a large number of respondent groups were not extracted and conducted. Or the number of collections), which is generally the case with about 3000 samples. The results of the questionnaire for such a small group do not confirm that a true questionnaire has been answered, but rather have a bias from the true response for the intended population Danger There is a steep. To theoretically eliminate such bias, it is necessary to conduct a questionnaire for all respondents who make up the intended population, but such measures are impractical due to cost issues. is there.

In addition, once a conventional questionnaire is conducted, the validity of the question is not determined until the analysis is completed, and even if the question group is not valid, the validity of the questionnaire until the survey is conducted There was no means to detect.

In addition, in the conventional questionnaire, the question group is printed on a paper medium, which makes it difficult to compile the answers, and the entered answers must be tallied or input manually. However, not only the convenience was poor, but errors could be mixed in the tabulation results.

In addition, in the conventional questionnaire, since the question group is conducted in a format printed on a paper medium, it is necessary to present the created question group (questionnaire sheet) to respondents at a time, and the question Changes to items and questions were virtually impossible.

In addition, in the conventional questionnaire, a paper medium on which a group of questions was printed was simply sent to the respondents and returned, or the questionnaire was individually conducted by the collector, and a single gate was implemented. The questionnaire was not conducted again, reflecting this.

In addition, the conventional questionnaire did not consider the time availability of the respondents, and was not convenient for the respondents.

An object of the present invention is to significantly increase the number of populations to be surveyed, reduce deviations from true responses, and improve the accuracy of surveys. Another object of the present invention is to improve the validity of the question group constituting the questionnaire, obtain accurate questionnaire results, and improve the accuracy of the questionnaire. Another goal is to improve the convenience of respondents, facilitate the compilation of response results, and improve accuracy. Another objective is to increase the degree of seriousness and concentration of the respondents in the questionnaire, and to measure the fictitious scale of the respondents to remove the noise inherent in the answer group, thereby improving the accuracy of the questionnaire results. Another objective is to optimize the content of the next question to be asked according to the answer to a specific question, and to improve the accuracy of the questionnaire by increasing the degree of concentration on the answer of the respondent. In addition, we provide respondents with a group of questions that are easy to answer, as well as an easy-to-answer question format and question order. The purpose is to increase the degree of concentration on responses and improve the accuracy of questionnaire results. It is also to provide respondents with incentives for the questionnaire, improve the convenience to the respondents, increase the seriousness of the questionnaire, and improve the accuracy and accuracy of the questionnaire results.

A general object of the present invention is to achieve an unprecedented high-quality questionnaire and to obtain a highly reliable questionnaire result (response) by achieving the above object. Disclosure of the invention

The outline of the present invention is as follows. That is, the questionnaire method of the present invention includes the steps of: transmitting a proposition serving as a center of a questionnaire from a user to a questionnaire creator via a computer system or a computer network; Creating a questionnaire, sending the questionnaire to an information terminal via a computer system or a computer network, inputting a response to the questionnaire to the information terminal, Accumulating the answers on the server of the business operator via a network; analyzing the accumulated data of the accumulated questionnaire; and obtaining the results of the analysis via a computer system or computer network. The response to the proposition Also of the is and a stage to be presented to the use person.

In such a questionnaire method, the questionnaire is sent and collected using a convenience store system or a computer network typified by the so-called in-the-net network. This makes it possible to improve the accuracy of the gate. In addition, since answers can be collected using the Internet, immediacy can be ensured, and real-time responses to questionnaires in a fluid situation can be obtained. In addition, since the Internet is used, answers are collected electronically, and the subsequent analysis is automatically calculated using a computer. Prevents contamination. The number of questionnaires sent to the information terminal, or the number of answers is 100 000 or more, that is, the size of the questionnaire is 100 000 or more. It targets large-scale questionnaires that have never been seen before.

Also, the questionnaire method of the present invention includes the steps of: sending a proposition, which is the center of the questionnaire, from the user to the questionnaire creator via a computer system or a computer network; and the questionnaire creator having a preliminary questionnaire centering on the proposition. Creating a list, sending the preliminary questionnaire to a small group of information terminals via a computer system or computer network, inputting a response to the preliminary questionnaire to the information terminal, a computer system or computer Accumulating the answer in a server of a business operator via a network; analyzing the accumulated data of the accumulated preliminary questionnaire; and determining the validity of the preliminary questionnaire obtained by the analysis. In the steps and the judgment, If the preliminary questionnaire is determined to be valid, the preliminary gate is used as the main questionnaire, and if the preliminary questionnaire is determined to be inadequate, the questionnaire creator Creating a modified preliminary questionnaire, and, if the modified preliminary questionnaire is created, sending and answering the modified preliminary questionnaire to the small group or other small group via a computer system or computer network; Inputting the answer, accumulating the answer via a computer system or a computer network, and analyzing the accumulated data, and repeating the above-described actions until the validity of the revised preliminary questionnaire is ensured. , Computer system or computer Sending the questionnaire to a large group of information terminals via a network; inputting an answer to the questionnaire to the information terminal; and transmitting the answer via a computer system or a computer network to a business server. Accumulating the questionnaire, analyzing the accumulated data of the questionnaire, and presenting the response to the proposition obtained by the analysis to the user via a computer system or a computer network. It is provided.

According to such a questionnaire method, before conducting this questionnaire, Kate can be conducted, and this preliminary questionnaire can verify the validity of the question. Since the questionnaire is conducted after verification of the validity of the question, the questionnaire can be conducted with a group of valid questions according to the ungate method of the present invention, and failure of the questionnaire can be prevented. Can be secured.

The number of shipments of the preliminary questionnaire or the modified preliminary questionnaire or the number of responses to the questionnaire is 300 or less, and the number of shipments of the main questionnaire or the number of responses to the questionnaire can be 1000 or more. . Preliminary questionnaires are limited to relatively small questionnaires to reduce the cost of the questionnaire. In this questionnaire, a large-scale questionnaire is used to ensure the validity of the questionnaire and to provide an accurate questionnaire. Can be implemented. In addition, Bayes' theory can be applied to the analysis of the answer to the preliminary questionnaire or the modified preliminary questionnaire. Bayesian theory is a theory that accurately estimates a large target group from a relatively small sample group, and is suitable for preliminary questionnaires, which are questionnaires to small groups.

In addition, the groups, small groups or large groups to which the questionnaire, main questionnaire, preliminary questionnaire or modified preliminary questionnaire is to be sent will be adjusted to match the distribution for the specific attribute of the group targeted by the questionnaire. They have been added and selected. By applying such a correction, it is possible to correct the bias to the questionnaire target group in advance and obtain a highly accurate questionnaire result. In the case of the questionnaire method of the present invention, such a correction can be automatically selected based on the attributes of the respondents who have been prepared overnight.

In the analysis of the questionnaire, the main questionnaire, the preliminary questionnaire, or the modified preliminary questionnaire, a computer support system for automatically detecting an abnormal answer is applied. Means to warn of an answer that deviates from the specified expected value range as an abnormal answer can be included. Further, the computer support system may have means for warning a question associated with the abnormal answer group as an abnormal question. The detection of such abnormal responses and the automatic detection of abnormal questions related to abnormal responses can be used to create an appropriate questionnaire, and by conducting a questionnaire with few failures using an accurate questionnaire (question), the accuracy of the questionnaire can be improved. A high questionnaire can be conducted at low cost. In the present invention, the proposition from the user can be sent to the creator of the gate via a computer system or a computer network. That is, user convenience can be improved.

In addition, psychological cognition can be applied to the creation of the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or this questionnaire. In psychological cognitive theory, for example, a method of inserting a question for measuring a fictitious scale (Rice scale) into a questionnaire questionnaire and measuring the fictitious scale can be exemplified. For example, the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or main questionnaire includes a question for the proposition and a question opposite to the purpose of denying the purpose of the question. By applying such psychological cognitive theory, it is possible to improve the accuracy of the answer analysis result by excluding answers containing many fictions from the analysis. The negative question can be automatically generated using a computer, or can be created using a computer-generated negative question support system. With such automatic generation or computer support, advanced questionnaires (question groups) can be easily created.

In addition, the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or this questionnaire may include, before the question about the proposition, a question that prompts the respondent to improve the level of awareness of the proposition. In this way, respondents can raise their awareness in a warm-up manner before reaching a question corresponding to the purpose or proposition of the questionnaire, and can easily enter the questionnaire question (propositional question). Note that the question can be automatically generated by a computer with reference to a word corresponding to a superordinate concept in a database of keywords for the proposition. By such automatic generation, an advanced questionnaire (question group) can be easily created. Further, a group of respondents according to the attributes of the respondents may be specified, and the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or main questionnaire may be sent to the specific group of respondents. In other words, the subjects of the questionnaire are stratified by the respondent's attributes, such as their age, gender, occupation, hobbies, etc., and the respondents sent out, such as women only or men only A questionnaire can be sent to As a result, it is possible to select a group of respondents who can expect a valid answer and send a questionnaire, thereby improving the accuracy of the questionnaire. The questionnaire In the preliminary questionnaire, the modified preliminary questionnaire, or the final questionnaire, the question expression may be changed in conformity with the respondent group. For example, if the group of respondents is a child or a young person, the expression of each questionnaire is written in hiragana, or written in a mixture of simple kanji and hiragana, and the answer group is an elderly person or an elderly person. The can be written using honorifics. These changes in the question expression can be automatically generated by selecting an equivalent expression of the wording of each questionnaire from a synonym dictionary recorded in the combo system.

Further, the information terminal can be a personal computer, a mobile phone having a data communication function, a portable information terminal, a telephone or a facsimile machine. By responding to such various types of information terminals, a wide range of respondents can be obtained, and the bias of information devices possessed can be eliminated to improve the accuracy of the questionnaire. Also, the questionnaire, preliminary questionnaire, modified preliminary questionnaire or this questionnaire is distributed in a format suitable for the type of the information terminal. In other words, in the case of a personal computer, a questionnaire can be configured using data with a large amount of data, for example, long text and image data. Text data with a small amount of evening (fewer characters) — Evening is suitable. In the case of a telephone call, a response can be made by pushing a number in accordance with voice guidance, and a facsimile machine can send a questionnaire to respondents as image data. In this way, the questionnaire data format can be selected according to the information terminal, and the questionnaire can be sent.

Further, the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or this questionnaire is distributed at a distribution time determined for each information terminal of the person who makes the answer or the person who makes the answer. If a particular respondent uses personal convenience during work hours and uses a mobile phone during off hours, for example, before 6:00 pm, the survey should be in a personal computer compatible format. You can send the questionnaire, for example after 6:00 pm, in a data format compatible with mobile phones. By improving the convenience of respondents in this way, it is possible to provide an environment in which surveys can be answered easily, and to collect a wide range of responses and improve the accuracy of surveys.

Further, in the questionnaire method of the present invention, the questionnaire, preliminary questionnaire, correction If the preliminary questionnaire or this questionnaire is composed of multiple questions and the answer to the specific first question is the first answer, another specific second question is displayed on the information terminal, and the first question is When the answer to is a second answer that is different from the first answer, another specific third question is displayed on the information terminal without displaying the second question on the information terminal. be able to. According to such a questionnaire method, for example, if the answer is “Yes” and the answer is “Yes”, the question A is skipped, and if the answer is “No”, the question is skipped to the question C. Respondents who answered "No" will not be shown unnecessary question B. In the conventional paper medium, the question that became unnecessary in such a case was in a state where the respondent could see it, but in the present invention, a question B Question C can be displayed without displaying. This will improve the flow of the questionnaire and allow respondents to concentrate on the questions they need without being distracted by unnecessary questions. This will increase the concentration of respondents on the questionnaire and improve the accuracy of the ungate.

Further, in the questionnaire method of the present invention, the questionnaire, preliminary questionnaire, modified preliminary questionnaire or main questionnaire is composed of a plurality of questions, and a predetermined time from when the answer to the specific first question is displayed on the information terminal. If no answer is entered after elapse of, the answer to the first question is regarded as no answer and

The next question can be compulsorily displayed on the information terminal. For example, some of the questions that make up a questionnaire may be more intuitive and quicker to answer, rather than taking time to answer. In the case of a questionnaire consisting of such a group of questions, a question that cannot be answered even after a certain period of time has been answered "No answer", and the questionnaire is quickly shifted to the next question. It is possible to accurately read the purpose of this.

Also, a specific group of respondents can be extracted from those who have answered the questionnaire or the questionnaire, and another questionnaire can be conducted. That is, in the conventional questionnaire, all responses (questionnaire results) were obtained in one questionnaire, but in the questionnaire method of the present invention, a specific group of respondents was referred to by referring to the result of the first questionnaire. Was extracted, and a group of questions with in-depth content was created. Kate can be implemented. As a result, it is possible to obtain more accurate questionnaire results.

Also, points will be given to those who responded to the questionnaire, preliminary questionnaire, modified preliminary questionnaire or this questionnaire, and goods, services and other profits will be given to respondents to each of the questionnaire according to the number of points. Can be given. This will increase incentives for survey responses, collect high-quality responses, and improve survey accuracy.

Further, a person who answers the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or this questionnaire may be different from a person who has the information terminal. For example, the owner of the information terminal may be a door-to-door salesperson. In other words, the questionnaire may be collected by a door-to-door salesperson. In this case, the door-to-door salesperson can use an i-mode mobile phone or the like to digitize his or her own sales operations and collect questionnaires.In addition to respondents who do not have an information terminal, respondents can respond widely. Can be collected.

In addition, the questionnaire of the present invention may further include: a person who has answered the questionnaire, preliminary questionnaire, correction preliminary questionnaire or this questionnaire, or a person who possesses the information terminal and collects the answers of the questionnaire. Sending document data indicating appreciation using a combination system or a computer network after receiving the answer, displaying pictograms and other image data associated with an advertisement on the information terminal; and If evening is selected, the advertisement is displayed on the information terminal and points are given to the respondents of each questionnaire or the information terminal holder, and goods, services and other profits are obtained according to the number of points. It can be given to the respondent of each of the above-mentioned questionnaires or the information terminal holder. In this way, for example, by attaching advertising information (for example, a banner) to a questionnaire respondent's thank-you email, if the banner is clicked, a certain profit is guaranteed and a reward is given to the respondent to provide incentives. On the other hand, sales of advertising information will be expanded to advertisers, and the interests of the questionnaire business operator and the advertiser will match.

Further, in the questionnaire method of the present invention, psychological cognitive theory is applied to the analysis of the answer, and the answer is automatically obtained by using a computer system or a computer network. Answers can be analyzed. That is, in the questionnaire method of the present invention, it is possible to create a questionnaire by applying psychological cognitive theory to a group of questions, and in such a case, for example, from a correlation between questions for measuring a fictitious scale. The fictitious scale can be measured automatically. This automates questionnaire analysis and enables quick analysis. Also, by automating the analysis, human errors can be prevented, and errors can be prevented from being mixed into the analysis results. As a result of the analysis of the answers, it is possible to select respondents who exceed a predetermined fictitious scale, and to carry out another questionnaire. In this case, it is possible to dig deeper and analyze why the answer was false, and use that knowledge in the creation of other similar questionnaires.

In addition, correlation analysis can be used for the analysis of the answer, and the answer can be analyzed for each class according to the attribute of the person who made the answer. In other words, it is possible to determine the tendency of respondents for each class of respondents, such as age, gender, occupation, and hobbies, and to present high-quality response results (response to the questionnaire) to the questionnaire user (user). In addition, the response can be automatically totaled according to the user's request. Examples of tallying include tallying using statistical methods, frequency distribution using graphs, percentile display, and the like. These analyzes and tabulations can be performed automatically using a computer.

The effects obtained by typical aspects of the invention disclosed above will be briefly described as follows.

(1) The number of groups subject to the questionnaire can be significantly increased, the deviation from the true response can be reduced, and the accuracy of the questionnaire can be improved.

(2) Improve the validity of the questions that make up the questionnaire, obtain accurate questionnaire results, and improve the accuracy of the questionnaire.

(3) It is possible to improve the convenience of respondents, facilitate the aggregation of response results, and improve the accuracy.

(4) It is possible to increase the degree of seriousness and concentration of the respondents to the questionnaire, measure the fictitious scale of the respondents, remove the noise inherent in the answer group, and improve the accuracy of the questionnaire results.

(5) Depending on the answer to a specific question, optimize the content of the next The degree of concentration on the answers can be increased, and the accuracy of the questionnaire can be improved.

(6) Providing respondents with a group of questions that are easy to answer, as well as providing easy-to-answer question forms and question order, improving the degree of concentration on the answers, and improving the accuracy of the questionnaire results.

(7) Incentives for respondents can be given to respondents, the convenience of respondents can be improved, the seriousness of questionnaires can be improved, and the accuracy and accuracy of questionnaire results can be improved.

(8) A questionnaire of high quality and high reliability can be conducted. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a conceptual diagram showing an outline of a system in which the questionnaire method according to the first embodiment is performed. FIG. 2 is a flowchart showing a questionnaire method according to the first embodiment. FIG. 3 is a screen diagram showing an example of the questionnaire reception screen. FIG. 4 is a flowchart showing an example of a questionnaire creation method. FIG. 5 is a screen diagram showing an example of conducting a questionnaire. FIG. 6 is a plan view showing another example of conducting the questionnaire. FIG. 7 is a flowchart showing an example of conducting a questionnaire. FIG. 8 is a flowchart showing another example of the implementation of the questionnaire. FIG. 9 is a screen diagram showing an example of a questionnaire result display. FIG. 10 is a flowchart showing another example of conducting a questionnaire. FIG. 11 is a flowchart illustrating a questionnaire method according to the second embodiment. FIG. 12 is a flowchart showing another example of the questionnaire method. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, the present invention will be described in detail with reference to the drawings. The embodiment described below is one aspect of the present invention, and the present invention can be implemented in many different aspects. Therefore, the present invention should not be interpreted as being limited to the embodiments described in this specification. In addition, the term “integration net” used in this specification generally refers to a worldwide network in which a computer network composed of a plurality of computer systems or a single-use combination system is connected via a communication line. In this specification, communication is performed using a specific protocol such as TCPZIP. Regardless of whether or not communication is performed, it refers to a network environment in which communications between computers or computer networks can be performed by applying an appropriate protocol. In addition, this shall include intranets and the like that are used between specific users in a closed manner or with a firewall.

(Embodiment 1)

FIG. 1 is a conceptual diagram illustrating an outline of a system used for a questionnaire according to the present embodiment. The questionnaire according to the present embodiment is mainly conducted by a company which is a questionnaire management organization connected to the Internet 1. In this embodiment, an example in which a business operator is connected to a monitor, a questionnaire user, and the like via the Internet 1 will be described, but the users appearing in this specification use a public line network. And may be interconnected with a business operator or the like, or a public line network and the Internet 1 may be used in combination.

The system program required for conducting the questionnaire is installed in the server 2 of the business operator, a database based on the monitors who are the respondents to the questionnaire, a response database that accumulates the answers of the questionnaire, and the analysis and aggregation of the responses Alternatively, an analysis / aggregation program, etc. that supports them is installed.

The server 2 of the operator is connected to the computer 3 of the questionnaire preparing organization and the computer 4 of the questionnaire reviewing organization via LAN or WAN as a backyard.

The questionnaire creation organization is an organization that creates questionnaire questions based on the purpose (proposition) of the questionnaire presented by the user of the questionnaire. In the computer 3 of the questionnaire creation organization, software (program) for supporting the creation of the questionnaire is installed in addition to the software necessary for receiving the questionnaire's proposition via the Internet 1. A software supporting creation of a questionnaire may be installed on the server 2 of the company, and the software may be used with the computer 3 of the questionnaire creator as a client.

The questionnaire review organization is a body that examines the wording (question expression) of the questionnaire created by the questionnaire creator. The computer that receives the questionnaire of the questionnaire is installed on the computer 4 of the questionnaire review organization. This In the present embodiment, the computers 3 and 4 of the questionnaire creation organization and the questionnaire examination organization are connected to the server 2 of the business operator via LAN or WAN, but are connected via the Internet 1 network. May be.

The monitors that are respondents to the questionnaire are connected via the Internet 1. Monitor terminals include a stationary computer 5, a notebook computer 6, a portable information terminal 7, a mobile phone 8, a facsimile 9, and a telephone 10. The mobile phone 8 includes an i-mode terminal having a data communication function such as bucket communication. Also, users of the questionnaire are connected to In-Yuichi Net 1. The user of the questionnaire is a person who requests the business operator to carry out a questionnaire. The user can use a stationary computer 5 in the evening configuration, similar to a monitor. FIG. 2 is a flowchart showing one embodiment of the questionnaire method of the present invention. First, the user sends the purpose (proposition) of the questionnaire to the business operator via the Internet 1 (step 11), and the business operator who receives the proposition sends the questionnaire creator via the LAN or WAN. Transfer to The creator of the questionnaire creates a group of questions (questionnaire text) according to the purpose (proposition) of the questionnaire (step 12). The created questionnaire is sent to the questionnaire reviewing organization via LAN or WAN. After the questionnaire reviewing organization examines the questionnaire, the questionnaire is sent to the server 2 of the business operator. The business operator converts the questionnaire text into a format suitable for the respondent's terminal, and sends the questionnaire text to the respondent (monitor) (step 13). The respondent responds according to the questionnaire displayed or output on the terminals 5 to 10 and returns it to the server 2 of the company (step 14). The returned questionnaire responses are stored in the server ₂ of the operator, and the responses are analyzed and tabulated (step 15). The tabulated answers are responses to the questionnaire, and the result (response) is displayed on the user's terminal (step 16), and the series of questionnaire operations ends. Users will use the results of this survey for their purposes.

Since a series of questionnaires is conducted using the Internet 1 in this way, the questionnaire sentence and the answer can be digitized, and the data can be handled in a form convenient for analysis and aggregation. In addition, a large number of respondents (monitors) can be obtained using IN-Yuichi Net 1, and the scale of the questionnaire can be increased to conduct a highly accurate questionnaire. Can be. In particular, the questionnaire according to the present embodiment is intended to obtain a large number of respondents, for example, more than 10,000 responses, and is compared with the conventional survey where the number of samples was less than 300,000. As a result, a significantly larger sample can be obtained, and the accuracy and quality of the analysis can be extremely high. Hereinafter, each step of the gate shown in FIG. 2 will be described in detail.

First, the input step (step 11) of the questionnaire purpose (proposition) will be described. Figure 3 is an example of a questionnaire reception screen displayed on the user's terminal. The screen is displayed by connecting the user's computer to the server 2 of the company as a client. The input screen shown in the figure shows an example in which the document in the server 2 described in HTML is displayed by an appropriate browser in the user's client, but is not limited to this. For example, it may be an input from an i-mode screen of a mobile phone, an input from a facsimile, or an input from a phone according to voice guidance.

As shown in Fig. 3, the user enters items according to the instruction into the input fields displayed on the terminal. That is, the title of the questionnaire (question) is entered in the section “1. Question title” (input field 21). For example, if the questionnaire is related to a professional baseball team questionnaire, enter “Baseball questionnaire”. Next, enter the question contents (the purpose of the questionnaire: proposition) in the section (2. Question contents) (input field 22). For example, enter “How much do you like the A team?” Next, enter the section “3. Select "Required input item" if input is required, and select "Optional input item" if input is optional. Next, enter the items in “4. Setting the response style” (input fields 23). For example, if the response format is a multiple-item selection formula, this is indicated.If the response is to be selected as "Yes," "No," "I do not know," or "No response," When answering in free description format, enter that effect. If necessary, input the same question title, input the same input items as described above, and then press the transmission or end button (not shown) to transmit the data to the server 2 of the business operator. The operator's server 2 receives and records this. In addition, the user may be required to register in advance, and restrictions may be placed on accepting questionnaires using IDs, passwords, etc.

14 Corrected form (Rule 91) Needless to say.

Next, the steps for creating a questionnaire sentence (question group) (step 12) will be described. The questionnaire is prepared by the questionnaire creator. The questionnaire's purpose (proposition) in Figure 3 accepted by the business operator is transferred from the business operator to the computer 3 of the questionnaire creating organization. The questionnaire preparing organization prepares the wording (question group) of the questionnaire in consideration of the proposition. To create this questionnaire, you can use the creation support system provided by the business operator. For example, a business operator uses a computer to support the creation of a questionnaire sentence applying psychological cognitive theory based on keywords extracted from the purpose (proposition) of a questionnaire. FIG. 4 is a flowchart showing an example of a procedure for creating a questionnaire to which psychological cognitive theory is applied. In this questionnaire preparation procedure, it is assumed that the proposition "Do you like A team" is given as the designated proposition.

One example of support for creating a questionnaire applying psychological cognitive theory is the automatic generation of a question by a computer that facilitates the introduction of a questionnaire when a respondent (monitor) answers the questionnaire. When answering the questionnaire, it is preferable to have the respondent answer questions about the proposition of the questionnaire which is warm-up. In other words, the warming-up introduction question raises the consciousness of the respondents to a level of consciousness suitable for answering the propositional question, and a more effective answer (answer to the propositional question) can be obtained. The first question (step 31) in FIG. 4 is an example of the introduction question. Now, assuming the designated proposition is "Do you like A team?", Without asking the proposition question ("Do you like A team?") From the beginning of the questionnaire, a question related to the designated proposition (introductory question) I do. Here is an example of a high-level concept question for a propositional question. In the introductory question (step 31) in Fig. 4, the keyword "A team" of the propositional question is extracted, and the baseball team, which is a superordinate concept corresponding to "A team", is referred to the database recorded on the server 2 Is extracted. By combining this superordinate concept “baseball team” and another keyword of the proposition question “do you like?”, An introduction question “where is your favorite baseball team?” Is automatically generated using the server 2. After this introductory question (Step 31), ask the designated proposition question "Do you like A team?" (Step 32). By including the introductory question before the questionnaire's designated proposition,

15 Corrected form (Rule 91) It is possible to raise the level of consciousness of the respondents to the questionnaire and extract effective questionnaire responses to increase the accuracy (accuracy) of the questionnaire. Note that this introduction question (Step 31) does not preclude the analysis of questionnaire responses by taking into account the introduction question, but the response to the introduction question is ignored when analyzing the specified proposition of the questionnaire. it can. In other words, although the introductory question is related to the propositional questionnaire of the questionnaire, it is a question intended to raise the level of consciousness of the respondents, and does not expect an accurate answer. Further, in the present embodiment, an example was described in which a higher-level concept of a propositional question was asked as a related question.However, the present invention is not limited to this, and an introductory question may be created using an opposite concept, a lower-level concept, or a different concept at the same level. good. In this case as well, an introduction question can be created by referring to the database recorded on the server 2.

Another example of creating a questionnaire applying psychological cognition is to include a question that measures the respondent's imaginary scale. The imaginary scale (ry scale) is based on the premise that respondents do not always take the questionnaire seriously, distinguishing them from those who did not take it seriously, It is a measurement question inserted to eliminate or take advantage of. This will be further described with reference to the example of FIG. Assuming that the specified proposition is "Do you like team A?", The answer to this proposition question can be expected to be "Yes", "No", or "None". If an inconsistent answer to this answer is found in a later or preceding question, the respondent is suspected of being serious. In other words, it can be estimated that the imaginary scale (ry scale) is large. Another example of applying the psychological cognitive theory of the present embodiment is to automatically generate a question that may contradict such a propositional question. In the case of Fig. 4, the question "Do you dislike A-club" in step 35 is a measurement question that measures the imaginary scale. In other words, if you answer "Yes" to the proposition question "Do you like Team A", then you should answer "No" to the measurement question "Do you hate Team A"? If you answer no, you should answer yes to the measurement question. In this way, when the answer is inconsistent with the expected answer to the measurement question, the fictitious scale is determined to be large, and it can be distinguished from the answer that does not conflict. In addition, if the answer to the proposition question is "neither", measurement is impossible in this embodiment. To generate a measurement question, for example, extract the keyword “Do you like it?”

16 Corrected forms (Rule 91) By referring to the database recorded in bar 2, an opposite expression of this keypad is generated. By combining this opposite expression with another keyword of the propositional question, "A team is", the anti-proposition "Do you hate A team" can be automatically generated. This can be included as a measurement question in the question group of the questionnaire. The propositional question and the measurement question (counter proposition) are preferably separated from each other so that the intention of insertion is not clear. In the case of Fig. 4, an arbitrary question (steps 33, 34) is inserted between the propositional question (step 32) and the measurement question (step 35). The number of arbitrary questions may be more, and the order of propositional questions and measurement questions may be reversed. Further, in the present embodiment, the propositional question to the propositional question is exemplified as the measurement question, but the expression of the propositional question may be changed and the question may be asked again as the measurement question. In this case, the propositional question and the measurement question should get answers in the same direction, and if they are contrary (contradictory), it can be estimated that the fictional scale is large.

The question expression in the questionnaire can be changed to suit the group of respondents to whom the questionnaire is sent. For example, if the group of respondents is elderly or middle-aged, polite and honorific words can be interwoven in the text of the questionnaire. If the respondent group is a child or a young person, the number of kanji used in the text of the questionnaire can be reduced, or a simple kanji can be used to convert the text into a hiragana-rich sentence. These conversions can be automatically performed with reference to, for example, a synonym dictionary recorded on the server 2.

The created questionnaire is sent to the server 2 of the business operator, and the business operator requests the questionnaire reviewing organization 4 to conduct a review on the wording of the questionnaire. The questionnaire review body converts inappropriate expressions (for example, non-discriminatory or broadcast-prohibited words) into appropriate expressions and corrects the text of the questionnaire. The revised questionnaire is sent from the questionnaire review organization to the server 2 of the operator.

Next, the step (step 13) in which the business operator sends a questionnaire (question group) to the respondents will be described.

First, the operator selects the group of respondents to whom the questionnaire will be sent. In this selection, the distribution related to the specific attribute of the respondent group is corrected so as to match the distribution of the group targeted by the original questionnaire. That is, for example, if you want to conduct the above-mentioned team questionnaire for Japanese citizens, for example, assuming age as an attribute,

17 Corrected form (Rule 91) Correct the age structure of the respondent group so as to fit the age distribution. In other words, when respondents are randomly selected from a group with personal computers or a group with i-mode mobile phones, the age structure of respondents (monitors) who originally have personal computers and i-mode mobile phones is young. And the composition ratio of the elderly and the elderly is small. For this reason, extraction is performed so that the number of young people is small and the number of elderly people is large, taking into account the attributes of the extractors so as to match the age structure of the people. The respondents selected in this way are adapted to the structure of the target population (in this case, Japanese citizens). As a result, it is possible to construct a sample group having a structure that appropriately reflects the target group of the questionnaire, and to guide the results of the annegate to correct and unbiased results.

In addition, respondents can be selected based on their attributes, such as age, gender, occupation, and hobbies. This enables analysis of the questionnaire results according to the attributes of the respondent groups.

It should be noted that the respondents can be extracted at random without using the above method.

Next, when sending the questionnaire to the respondent, the business operator converts the questionnaire into a format suitable for the information terminal possessed by the respondent and sends it. That is, the respondent can receive the questionnaire via a computer terminal, a portable information terminal, a mobile phone such as an i-mode, a facsimile, or a telephone as described above. The operator sends a questionnaire in a format that is compatible with these terminals. For example, a computer or other terminal that can use a browser compatible with HTML documents can use HTML documents, i-mode mobile phones can use HTML matching documents for i-mode, and facsimile can use image files as images. A questionnaire can be sent to the telephone by voice guidance.

In addition, the business operator can send the questionnaire at the time specified for each respondent in the format of the terminal specified at that time. In other words, some users may want to receive a questionnaire using a PC terminal at the company or the like in the daytime and a mobile phone in the evening or on holidays during off hours. In such a case, the questionnaire can be sent by referring to a predetermined delivery time for each terminal, in a format suitable for the time and each terminal, and appropriately selecting a destination. Figure showing an example of the display screen of the sent questionnaire See Figure 5. The display example in Fig. 5 shows an example of display on a personal computer using an appropriate browser. Figure 6 shows another display example of the sent questionnaire. The display example in Fig. 6 shows a display example when a questionnaire is sent to an i-mode mobile phone.

The steps for inputting the answer to the sent questionnaire (step 14) are described below. The answer to the questionnaire is made by inputting the answer on the questionnaire display screen (Figs. 5 and 6). However, if a facsimile or telephone is used as the terminal, the answer to the questionnaire sent by facsimile or the questionnaire by voice guidance will be answered with a button response.

In the present embodiment, it is possible to present a question sentence in consideration of the answer as described below, in addition to simply answering the questions in the questionnaire order. That is, the second or third question can be displayed in consideration of the answer to the first question. That is, if the answer to the first question is, for example, "Yes", the process proceeds to the second question. If the answer is "No", the process proceeds to the third question without displaying the second question. This will be specifically described with reference to FIG. For example, when asking a person who likes the A team whether he likes the AA director or a person who likes the B team whether he likes the BB director, as shown in Figure 7, the appropriate introduction question 4 1, 4 2 After the question, ask which team you like, A or B (Step 43). If the answer to this question 43 is "A team", proceed to the question of "A team that likes AA supervision" (step 44), and if the answer to question 43 is "B team", select "BB manager". Do you like? ”(Step 45). If you proceed to Step 44, the questions related to Team B connected to Step 45 will not be displayed, and the series of questions will be terminated (Step 47) after other questions related to Team A (Step 46). On the other hand, if you proceed to step 45, you will not proceed to the question about team A, but you will end the series of questions after other questions about team B (step 48). If you do not like any of the teams, the series of questions ends without displaying the questions about the A and B teams. In this way, by displaying questions that are of interest to the respondent (questions that correspond to the pre-programmed options of the respondent) and not displaying other questions, it is possible to see questions that are not relevant to the respondent. A questionnaire with a good flow can be conducted without any problems. In traditional paper-based questionnaires, some respondents

19 Corrected form (Rule 91) Although unanswered and unnecessary questions will be shown to the respondent, in the present embodiment, it is possible to prevent the respondent from showing unnecessary questions. For some respondents, looking at a question that does not need to be referenced may be confused by the question and make it impossible to derive an accurate answer. The present invention is characterized in that, even in such a case, a questionnaire with a good flow can be constructed and an accurate answer can be obtained without hindering the concentration of the respondents.

Also, a questionnaire display and response method as shown in Fig. 8 can be implemented. For example, you may want respondents to respond intuitively. In such a case, as shown in Fig. 8, a question "Do you like AA director?" Is displayed (step 51), and then it is determined whether or not there is a response input (step 52). Then, it is determined whether a predetermined time has elapsed since the question was displayed (step 53). If the answer is entered before the specified time has elapsed, the input result is recorded in the answer (step 54). If there is no answer after the specified time has elapsed, the answer is set to "No answer" (step 54). 5 5) Record this (step 54). In this way, in a predetermined environment, a respondent can extract a response under the environment and use it for analysis of a questionnaire.

Next, the steps for analyzing and summarizing the response results (step 15) will be described. Answer results can be analyzed simply using statistical methods such as correlation analysis and regression analysis. In the case of the present embodiment, since the questionnaire is conducted via a computer system or a convenience network, the answer data is acquired in an electronic form, and a computer is used for analysis using these statistical methods. Considering the above, there is a great merit in terms of certainty of data input and labor saving. In addition, the analysis of responses is performed for each class (gender, age, occupation, hobbies, etc.) according to the attributes of the respondents, and it is possible to add deeper insights. Answers are automatically tabulated using a computer. Fig. 9 shows an example (display example) of the aggregation results. FIG. 9 shows an example of displaying the average value for each answer.

In the present embodiment, in addition to the above-described statistical analysis, an analysis method to which psychological perception described below is applied can be exemplified. That is, as described above, it is possible to measure the fictitious scale by applying an example of psychological perception. Using such a fictitious scale, if this is a fictitious degree exceeding a predetermined area, the answer is excluded.

20 Corrected forms (Rule 91) You can remove it for analysis. In addition, another questionnaire can be conducted by selecting answers that are equal to or greater than a predetermined fictitious scale. In general, respondents whose fictitious scale is large are accompanied by some dissatisfaction or unsatisfaction with the angate. In some cases, new needs can be discovered by knowing the meaning of the answers that did not match the intentions of the questionnaire creator. The new questionnaire aims to identify such needs.

Further, in the present embodiment, as shown in FIG. 10, a series of questionnaires are tabulated and analyzed, and this analysis is performed, for example, for each class according to the attributes of the respondents, and the respondents are extracted from the analysis results. (Step 62), and a new survey can be conducted for each respondent (Steps 63-65). For each questionnaire, enter the responses in the same way as described above (steps 66-68), compile the responses (steps 69-71), and analyze the responses by summing up the results of each of these. Then, the analysis result (response) can be displayed on the user's terminal (step 73). In this way, a further questionnaire can be conducted according to the analysis results, and the accuracy of the questionnaire can be increased, or a highly reliable and high-quality questionnaire can be conducted based on deeper consideration.

Further, in the present embodiment, a support system that automatically detects an abnormal answer from a questionnaire answer result and warns of the abnormal answer can be applied. The detection of the abnormal answer will be described in detail in the next embodiment, in which the effect can be more clearly understood.

As described above, the questionnaire method according to the present embodiment has been described with reference to the drawings. According to the questionnaire method of the present embodiment, the effects described in the above description can be obtained one by one, but the advantage that a questionnaire with high accuracy and high quality can be conducted can be emphasized.

(Embodiment 2)

FIG. 11 is a flowchart showing a questionnaire method according to Embodiment 2 of the present invention. Input questionnaire purpose (proposition) in questionnaire method of this embodiment (step 81), create questionnaire sentence (step 82), send questionnaire sentence (step 83), input answer (step 84) The aggregation of the answers (step 85) and the analysis of the answers (step 86) are almost the same as in the first embodiment. However, the questionnaire in step 83 was sent to a small group, As a result of the analysis (step 86), the validity of the questionnaire (question group) is determined (step 87), which is different from the first embodiment. The description will be made in the following order.

In the present embodiment, a preliminary questionnaire is conducted before conducting the questionnaire. Steps 81 to 87 correspond to a preliminary questionnaire. The preliminary questionnaire is conducted for the small group as described above. The sample size of the small group is less than 300,000. In this way, by conducting surveys on small groups, it is possible to reduce the cost of preliminary surveys and conduct highly accurate surveys. On the other hand, by conducting a preliminary questionnaire, the validity of the questionnaire sentence (question) can be reconsidered, and a questionnaire with few failures can be conducted. As a result, a low-cost and highly accurate questionnaire can be conducted. The number of large groups in which this competition is implemented is 10,000 or more, as in the first embodiment.

The preliminary questionnaire can be performed in the same manner as in the first embodiment. Here, the analysis method will be described. This analysis method can also be applied to the gate of the first embodiment as described in the first embodiment. However, it applies so-called Bayesian theory, which estimates appropriate questionnaire results from a small number of samples, and is very effective when applied to a small group questionnaire as in the present embodiment.

In the analysis method of the present embodiment, first, an expected value for the answer to the questionnaire is set. This expected value is set for each answer pattern of the questionnaire. The expected value is an estimated value for the response result, but uses knowledge about the theoretically impossible response value or a response value that can be estimated empirically.

For example, assume the answer pattern shown in Table 1. In Table 1, each of questions 1 to 3 is a question that can be answered with either "yes (y)" or "no (n)".

There are eight response patterns as shown in the table. Pattern axitfl 1 Question 2 Expected value Answer value

1 y y y 5-15 2

2 y y n 5-15 1 3

3 y n y 5-15 1

4 y n n 5-15 1 3

5 n y y 5-15 1 2

6 n y n 5-15 1 4

7 n n y 5-15 1 4

8 nnn 5-15 1 1 Assuming that the sample (number of answers) is 80 and that each answer is obtained with equal probability, the number of answers that can be expected for each pattern is evenly 10 by one. Therefore, it is assumed that an answer can be obtained between 5 and 15 as the expected value. However, as a result of the analysis of the answers, as shown in the table, if the number of answers (abnormal) was smaller than expected in Pattern 1 and Pattern 3, the answers in Pattern 1 and Pattern 3 were determined to be abnormal answers. it can. Looking for questions common to Pattern 1 and Pattern 3, it can be seen that abnormal answers were obtained when both Questions 1 and 3 were answered “yes (y)”. Therefore, it can be estimated that questions 1 and 3 are abnormal.

In the present embodiment, these estimation operations are automatically performed using a computer, and an abnormal answer pattern or an abnormal question is warned as “abnormal”. The questionnaire creator reviews the questionnaire (question) with reference to such anomaly warnings (step 88), re-creates the questionnaire (step 89), and returns to the small group again. A preliminary correction questionnaire can be conducted (from step 83). When the validity of the questionnaire is obtained (when the number of answers falls within the expected value: Step 87), the questionnaire becomes a question of this questionnaire, and this questionnaire is conducted for a large group (Step 8). 90-93). Steps 90 to 93 are the same as those in the first embodiment, and thus description thereof is omitted.

According to the present embodiment, a preliminary questionnaire to a small group can be conducted to ensure the accuracy of the questionnaire (question group), and a questionnaire can be conducted with a more accurate questionnaire to improve the quality and accuracy of the questionnaire. Sex and accuracy can be kept high. Further, failure of the questionnaire can be avoided, and as a result, the cost of the questionnaire can be reduced.

It should be noted that the method of detecting an abnormal answer can be applied to the analysis of this questionnaire. In the case of this embodiment, since the validity of the questionnaire sentence was determined in advance using the preliminary questionnaire, it should not be possible to obtain a result that this questionnaire lacks validity. However, the answer may vary within the expected range, and the true answer will be obtained by this angate. Also, if the results of this questionnaire deviate from the expected values, an unexpected factor may have acted between the preliminary questionnaire and this questionnaire. By analyzing such factors, it may be possible to understand the events that truly represent the questionnaire target population. Key of this embodiment The questionnaire method can make use of such unexpected factors in the analysis of the questionnaire.

The present invention has been described in detail by the embodiments. However, the present invention is not limited to the above-described embodiment, and can be modified without departing from the spirit thereof. For example, as shown in Fig. 12, the stage where the responses of the questionnaire of Embodiment 1 or the preliminary questionnaire of Embodiment 2 and this questionnaire are stored in the server 2 of the business operator (Step 101) Then, the business operator can send an e-mail to thank the respondents (Step 102). At this time, a banner ad can be attached to the e-mail, and if the respondent who browsed the e-mail clicked this banner ad (step 103), the business operator can give points to the respondent (monitor) (step 104). When this point is accumulated up to a predetermined number of points, it is possible to receive benefits such as various present services and the like, and the user is given an incentive by the point and further cooperates with the questionnaire. On the other hand, businesses can collect advertising fees from advertisers. If the banner advertisement is not clicked, no points are given and the process ends (step 105).

Alternatively, respondents may be given points as rewards for their responses. In this case as well, the respondent can be given an incentive to cooperate with the questionnaire. The terminal on which the questionnaire described in Embodiments 1 and 2 is displayed does not necessarily need to be a fixed respondent. For example, the salesperson may have an information terminal (for example, an i-mode mobile phone) and conduct a questionnaire at the same time as the salesperson. In such a case, in order to give a certain amount of incentive to the door-to-door salesperson, a point or the like may be given according to the volume of questionnaire collection. Industrial applicability

As described above, the present invention relates to a computer system typified by the Internet Network or a questionnaire method using a computer network, and is applicable to various surveys such as market surveys and census surveys. It is a technology that can be used and has industrial applicability.

Claims

The scope of the claims

1. sending the questionnaire's central proposition from the user to the questionnaire creator via a computer system or computer network;

The questionnaire creator preparing a questionnaire centered on the proposition, and sending the questionnaire to an information terminal via a computer system or a computer network;

Inputting a response to the questionnaire to the information terminal;

Storing said answer on a business server via a computer system or computer network;

Analyzing the accumulated data of the accumulated questionnaire;

Presenting to the user a response to the proposition obtained by the analysis via a computer system or a computer network;

A questionnaire method characterized by comprising:

2. The questionnaire method described in Claim 1,

A questionnaire method, wherein the number of the questionnaires sent to the information terminal or the number of the responses is 1000 or more.

3. sending the questionnaire's central proposition from the user to the questionnaire creator via a computer system or computer network;

The questionnaire creator preparing a preliminary questionnaire centered on the proposition;

Sending said spare gate to a small group of information terminals via a computer system or computer network;

Inputting an answer to the preliminary questionnaire to the information terminal; storing the answer in a business server via a computer system or a computer network;

Analyzing the accumulated data of the accumulated preliminary questionnaire;

Judging the validity of the preliminary questionnaire obtained by the analysis; and in the judging, when it is determined that the content of the preliminary questionnaire is appropriate. Makes the preliminary questionnaire a main questionnaire, and, if it is determined that the content of the preliminary questionnaire lacks validity, the questionnaire creator modifies the preliminary questionnaire and creates a modified preliminary questionnaire;

If the modified preliminary questionnaire has been created, send the modified preliminary survey to the sub-group or other sub-groups via a computer system or computer network, enter answers, and submit it via a computer system or convenience network. Accumulating the answers and analyzing the accumulated data, repeating the above-mentioned actions until the validity of the revised preliminary questionnaire is ensured, and creating a questionnaire;

Sending the booklet to a large group of information terminals via a computer system or computer network;

Inputting an answer to the questionnaire to the information terminal;

Analyzing the accumulated data of the accumulated questionnaire;

A questionnaire method characterized by comprising:

4. The questionnaire method according to claim 3, wherein

The questionnaire characterized in that the number of shipments of the preliminary questionnaire or the modified preliminary questionnaire or the number of responses is 300 or less, and the number of shipments of the main questionnaire or the number of responses is 1000 or more. Method.

5. The questionnaire method according to any one of claims 1 to 4, wherein the group, small group, or large group to which the questionnaire, main questionnaire, preliminary questionnaire, or modified preliminary questionnaire is to be sent is a questionnaire. A questionnaire method characterized in that the selection has been made with a correction so as to match the distribution of the target population for the specific attribute.

6. The questionnaire method according to any one of claims 1 to 5, wherein the questionnaire, the main questionnaire, the preliminary questionnaire, or the modified preliminary questionnaire are included. In the analysis, a computer support system that automatically detects abnormal answers is applied, and the computer support system determines whether the expected value width is predetermined for each answer pattern of the questionnaire, the main questionnaire, the preliminary questionnaire, or the corrected preliminary questionnaire. A questionnaire method including means for warning a response deviating from the above as an abnormal response.

7. The questionnaire method according to claim 6, wherein

The questionnaire method, wherein the computer assisted system has means for warning a question associated with the abnormal answer group as an abnormal question.

8. The questionnaire method according to any one of claims 1 to 4, wherein psychological cognitive theory is applied to the questionnaire, the preliminary questionnaire, the modified preliminary questionnaire, or the questionnaire. Questionnaire method characterized by the following.

9. The questionnaire method according to claim 8, wherein:

The questionnaire, preliminary questionnaire, modified preliminary questionnaire, or this questionnaire includes a question for the proposition and a question opposite to the purpose of denying the purpose of the question,

The questionnaire method, wherein the negative question is automatically generated using a computer, or is generated using a computer-generated negative question generation support system.

10. The questionnaire method according to any one of claims 1 to 9, wherein the questionnaire, the preliminary questionnaire, the modified preliminary questionnaire, or the questionnaire includes the person who answers the question before the question about the proposition. Questions that raise the level of awareness of the proposition

The questionnaire method according to claim 1, wherein the question is automatically generated by a computer with reference to a word corresponding to a key concept of a key to the proposition in a database.

11. The questionnaire method according to any one of claims 1 to 9, wherein a group of respondents according to an attribute of a respondent is specified,

The questionnaire method, wherein the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or final questionnaire is sent to a specific group of respondents.

1 2. The questionnaire method described in claim 1 1,

The questionnaire, preliminary questionnaire, modified preliminary questionnaire or this questionnaire, the question expression is changed according to the respondent group,

The questionnaire method, wherein the change is automatically generated by selecting an expression corresponding to the wording of the questionnaire, main questionnaire, preliminary questionnaire, or modified preliminary questionnaire from a synonym dictionary recorded in a computer system.

13. The questionnaire method according to any one of claims 1 to 12, wherein the information terminal is a personal computer, a mobile phone having a data communication function.

A questionnaire method characterized by being a portable information terminal, a telephone or a facsimile machine.

14. The questionnaire method according to any one of claims 1 to 13, wherein the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or final questionnaire is

A first configuration that is distributed in conformity with a format corresponding to the type of the information terminal, or

The questionnaire, the preliminary questionnaire, the modified preliminary questionnaire, or the questionnaire is a second configuration that is delivered at a delivery time set for each of the information terminals of the respondent or the respondent.

A questionnaire method characterized by having any one of the above configurations.

15. The questionnaire method according to any one of claims 1 to 14, wherein the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or final questionnaire comprises a plurality of questions,

If the answer to the specific first question is the first answer, another specific second question is displayed on the information terminal,

When the answer to the first question is a second answer different from the first answer, the second question is displayed on the information terminal without further displaying the third specific question. A questionnaire method characterized by displaying on a terminal.

16. The questionnaire method according to any one of claims 1 to 14, wherein the questionnaire, preliminary questionnaire, modified preliminary questionnaire, or final questionnaire comprises a plurality of questions, If an answer is not entered after a predetermined time has passed since the time when the answer to the specific first question was displayed on the information terminal, the answer to the first question is regarded as no answer and the And displaying the next question on the information terminal.

17. The questionnaire method according to any one of claims 1 to 14, wherein a specific group of respondents is extracted from those who have answered the questionnaire or this questionnaire, and further another questionnaire. Questionnaire method characterized by carrying out.

18. The questionnaire method according to any one of claims 1 to 17, wherein points are given to a person who has answered the questionnaire, the preliminary questionnaire, the modified preliminary questionnaire or this questionnaire, A questionnaire method in which goods, services, and other benefits are given to respondents to the questionnaire, main questionnaire, preliminary questionnaire, or modified preliminary questionnaire according to the number.

19. The questionnaire method according to any one of claims 1 to 18, wherein the person who answers the questionnaire, the preliminary questionnaire, the modified preliminary questionnaire, or this questionnaire, and a person who has the information terminal A questionnaire method, wherein the questionnaire is different.

20. The questionnaire method according to claim 19, wherein

The questionnaire method according to any one of claims 1 to 20, wherein the owner of the information terminal is a door-to-door salesperson.

For those who responded to the questionnaire, preliminary questionnaire, modified preliminary questionnaire or this questionnaire, or those who possessed the information terminal and collected the responses of the questionnaire, this questionnaire, preliminary questionnaire or modified preliminary questionnaire, Sending a text message of thanks using a computer system or computer network after receipt, and displaying pictograms and other image data associated with the advertisement on the information terminal;

When the image data is selected, the advertisement is displayed on the information terminal and the questionnaire, the main questionnaire, the preliminary questionnaire, or the modified preliminary questionnaire is displayed. Give points to respondents or information terminal holders and give goods, services and other benefits to the respondents or information terminal holders of the questionnaire, main questionnaire, preliminary questionnaire or modified preliminary questionnaire according to the number of points A questionnaire method characterized by the following.

22. The questionnaire method according to any one of claims 1 to 21, wherein the answer is analyzed by applying a psychological cognitive theory, and automatically using a computer system or a computer network. Analysis

A questionnaire method comprising selecting respondents whose fictitious scale exceeds a predetermined criterion as a result of the answer analysis, and conducting another questionnaire.

23. The questionnaire method according to any one of claims 1 to 22, wherein the analysis of the answer is a first configuration using a correlation analysis using a computer, and the analysis of the answer is The second configuration, which uses a computer for each class according to the attributes of the respondents,

24. The questionnaire method according to any one of claims 1 to 23, wherein the responses are automatically totaled using a computer in accordance with a request of the user.