WO2001029716A2 - Systeme de mise en oeuvre d'une campagne publicitaire interactive - Google Patents

Systeme de mise en oeuvre d'une campagne publicitaire interactive Download PDF

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Publication number
WO2001029716A2
WO2001029716A2 PCT/CA2000/001250 CA0001250W WO0129716A2 WO 2001029716 A2 WO2001029716 A2 WO 2001029716A2 CA 0001250 W CA0001250 W CA 0001250W WO 0129716 A2 WO0129716 A2 WO 0129716A2
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WO
WIPO (PCT)
Prior art keywords
campaign
docket
interface
response
template
Prior art date
Application number
PCT/CA2000/001250
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English (en)
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WO2001029716A3 (fr
Inventor
Robert John Westrope
Original Assignee
Centrsource Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Centrsource Corp filed Critical Centrsource Corp
Priority to AU10134/01A priority Critical patent/AU1013401A/en
Publication of WO2001029716A2 publication Critical patent/WO2001029716A2/fr
Publication of WO2001029716A3 publication Critical patent/WO2001029716A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of advertising, and more particularly to the field of designing and managing advertising content in an interactive advertising and request fulfillment model
  • Advertisements are extensively used by companies to inform consumers of new products and services
  • advertisers may design a promotional campaign that uses several media outlets, such as radio, newspaper, and television, and may also include promotional offers, such as samples and coupons Ideally, the promotional campaign will reach a large number of people to ensure a large number of leads and sales
  • a widely-distributed advertising campaign does have several problems, however A primary concern is cost, creating a promotional campaign that attempts to reach a large national audience will necessarily cost more than a campaign designed to reach a smaller, more regional audience Advertisers must balance the costs of broad exposure with the potential increase in sales from the additional exposure Efficiency is another concern because widely-distributed advertisements necessarily reach a large number of uninterested people, making the number of sales and responses to the advertisement relatively low compared to the number of people that the advertisement reached Further, current advertising models make it difficult, if not impossible, for advertisers to track accurately the effectiveness of a specific advertisement because there is no way to link a particular sale or response with a consumer's exposure particular advertisement There is a need for a system that provides more targeted, efficient marketing of goods and services and that facilities consumer response to specific advertisements There is also a need for a system that provides advertisers with a way to track the effectiveness of an advertising campaign and pinpoint which promotions leads and sales There is also a need for a system that links advertisers, advertising agencies, and media outlets together in the design,
  • the present invention is directed to a system for generating an interactive response fulfillment campaign that links advertisements in conventional media channels (e g , billboards, print, television, radio, packaging, etc ) with electronic advertising content on, for example, the Internet, wireless systems, or other interactive systems
  • a system according to the present invention includes a user interface that allows a creator (e g an advertiser, advertising agency, or media licensee) to design and manage the interactive advertising campaign, a database that stores advertising data entered by the user through the user interface, and a processor that organizes the entered data to create a response fulfillment campaign, a docket template, and a docket
  • the user interface may include separate interfaces for the response fulfillment campaign and docket template to generate a campaign docket having interfacing capabilities
  • One embodiment of the inventive system includes an interface for generating electronic response box options associated with the advertisement to allow a consumer to respond directly to a corresponding interactive advertisement
  • the system may include interfaces that allow a user to update, change, or otherwise manage the advertising data in a response fulfillment campaign
  • Figure 1 is a process flow diagram illustrating the relationship between interfaces and data in the inventive system
  • Figures 2A through 2E illustrate one example of a response fulfillment campaign interface according to the present invention
  • Figures 3 A through 3E illustrate one example of a docket template interface according to the present invention
  • FIGS. 4 A through 4C illustrate one example of a docket having interfacing capabilities according to the present invention
  • Figures 5 A and 5B are examples of a campaign summary and campaign calendar, respectively, according to the present invention.
  • FIGS. 6 A and 6B are examples of docket summaries according to the present invention.
  • Figure 7 is a chart illustrating action options for interfacing with an existing response fulfillment campaign
  • Figure 8 is chart illustrating action options for interfacing with an existing docket template
  • Figure 9 is a chart illustrating action options for interfacing with an existing campaign docket.
  • Figure 10 is a chart illustrating action options for interfacing with an existing independent docket.
  • the inventive system is designed to provide the tools for allowing advertisers and advertising agencies to develop an interactive advertising campaign (a campaign that links advertisements distributed through traditional media outlets with interactive advertisements via a navigational utility), and select one or more media outlets to participate in the inventive application.
  • an interactive advertising campaign a campaign that links advertisements distributed through traditional media outlets with interactive advertisements via a navigational utility
  • select one or more media outlets to participate in the inventive application One type of navigational utility that can be used with promotions designed through the inventive system is described in commonly assigned, co-pending application U S Application Serial No to Westrope entitled
  • the inventive system includes interfaces for designing a response fulfillment campaign that allows consumers to respond directly to an advertisement through response options provided in a corresponding interactive advertisement
  • the invention can generate or modify a campaign docket for each media licensee, request/obtain docket confirmation for each media licensee, and print a summary of the campaign details to track the response fulfillment campaign Additional details regarding the manner in which the inventive system facilitates the direct response capabilities of an advertising campaign will be described in greater detail below
  • FIG. 1 is a process flow diagram illustrating the relationship between user interface components of a system 100 for generating an interactive advertising campaign More particularly, the system 100 provides an interface, such as a graphic user interface via a computer, associated with components in a response fulfillment campaign 102 to allow a user to enter, view and organize response fulfillment campaign data
  • the system provides a response fulfillment campaign interface 102, a docket template interface 104, and a campaign docket 106 having interfacing capabilities (which will also be referred to herein as "interfacing campaign dockets")
  • a response fulfillment campaign 102 can have multiple associated docket templates 104
  • each docket template 104 can have multiple associated interfacing campaign dockets 106
  • the data entered in the response fulfillment campaign interface 102 details the nature of the product or service being advertised the phases and timing (i e , staging) of the advertising campaign, and the media licensees that will be participating in the advertising campaign
  • the term "media licensees" is used herein to refer to a media
  • the docket template 104 for any given response fulfillment campaign 102 links an advertisement and its response options with its associated media licensees.
  • the docket templates 104 also include more detailed information about the response fulfillment campaign, including the creative content of the advertisement, selected electronic response box options along with any descriptive text, and a list of the specific media licensees that will be carrying a particular advertisement. Note that different docket templates may be required if the response fulfillment campaign uses different creative content for different advertisements (e.g., different media outlets having different creative requirements) or if the response options offered are different for different media licensees participating in the same response fulfillment campaign.
  • the system generates interfacing campaign dockets 106 that include all of the response fulfillment campaign information and docket template information entered through their respective dockets.
  • the interfacing campaign dockets 106 allow the creator to fine-tune information, such as the advertisement duration and number of events (e.g., advertisement frequency, placement, etc.).
  • the docket also can act as a communications tool that can be edited by the advertiser, advertising agency, and media licensee for confirmation, modification, or rejection of a particular interactive advertisement.
  • all parties involved in designing and executing the response fulfillment campaign i.e., advertiser, advertising agency, media licensee
  • advertiser i.e., advertising agency, media licensee
  • Figures 2A through 2E illustrate one particular manner in which the inventive system assists in developing an interactive advertising campaign that links conventional media outlets with an interactive system.
  • the response fulfillment campaign moves through a series of stages during its lifecycle: a "planning” phase, during which the advertising campaign is being planned and constructed; a "pending confirmation” phase, during which the advertiser and/or advertising agency is awaiting acceptance of the response fulfillment campaign from the media licensee, an "active” phase, which begins after at least one media licensee accepts a given response fulfillment campaign, a "live” phase, which begins when the first interactive advertisement is available for consumer interaction, and an “expired” phase, which occurs when the end-date of the campaign is reached
  • the response fulfillment campaign status can also be designated “cancelled” if the owner chooses to end a response fulfillment campaign before it reaches its pre-selected response fulfillment campaign end date Note that the figures are meant to be illustrative only and are not meant to limit the manner in which the system is implemented Also, although the example described below provides an example where a consumer
  • Figures 2 A through 2D are screen shots of a possible response fulfillment campaign interface 102 in the inventive system
  • the system 100 may automatically generate a response campaign identification code that uniquely identifies a particular response fulfillment campaign 10
  • the response fulfillment campaign interface provides fields 202 to allow the creator to enter specific details about the response fulfillment campaign into the system for storage in a system database These details may include information about the advertiser and/or advertising agency designing the response fulfillment campaign, the response fulfillment campaign name 208 (to allow the campaign creator to locate the campaign information easily in the system database), the advertiser's name 210, the name of the advertisement 212, the brand name 214, product category 216, product type, the product class 220 (e g , high, medium, or low), the product value/price 222, the geographic coverage of the campaign 204, and the start and end dates/times of the campaign 224
  • the system may also provide fields where the owner can input additional information about the response fulfillment campaign 102, including owner-defined fields for
  • the interface 102 includes an interactive portion 226 that allows the creator to select media licensees
  • the information selected or entered by the creator acts as filtering criteria for selecting media licensees that meet the owner's target market Possible fields (not shown) include geographic coverage (e.g , international, national, regional, local), the type of media licensee (e.g., newspaper, magazine, radio, etc.), category, format, target audience, and the media licensee's name (to allow the owner to select a specific known media licensee quickly)
  • the system 100 provides a list of potential media licensees meeting the chosen criteria
  • the media licensee list preferably contains information, such as the name, category, format and target audience, that would help the creator select an appropriate media outlet.
  • the response fulfillment campaign interface 102 includes an option for viewing details about any media licensee on the generated list Once the creator selects a media licensee, that media licensee is placed on a "selected media licensee list" in the response fulfillment campaign At this point, the creator may choose to reset the filtering criteria and select additional media licensees until the owner's selected media licensee list is complete
  • the response fulfillment campaign interface 102 provides the creator with the option to select electronic response box options for the response fulfillment campaign, as shown in Figure 2C
  • the electronic response box allows a consumer to respond directly to a particular advertisement via a navigational utility
  • the electronic response box feature of the inventive system allows the creator to track the effectiveness of a response fulfillment campaign because the electronic response box indicates a response to a specific advertisement
  • the specific electronic response box options that are provided by the response fulfillment campaign interface 102 and that can be offered by the creator to the consumer include sending information about the advertised product/service by mail, offering product information and/or a coupon that can be downloaded and printed, sending a product sample, placing the consumer on a mailing list, and contacting the consumer via phone or e-mail and purchasing the advertised product/service
  • the creator can select the maximum number of requests allowed per consumer as well as for the entire response fulfillment campaign and any other information that helps the creator fulfill consumer responses to a particular advertisement
  • the docket template interface 104 includes a field that allows the creator to enter a descriptive name for the docket template 300 to make it easier to differentiate and locate the docket template from a list
  • the docket template interface 104 also includes presentation layout templates 308 from which the creator can select
  • the presentation layout templates 308 determine the layout of the electronic response boxes and the advertisements when they are displayed to the consumer
  • the creator provides the creative content for the advertisement and may choose to attach an image, audio, and/or text file containing the creative content to the presentation layout template 308
  • the attached file or files can be in any format that the inventive system can accept
  • the docket template interface 104 may also include a field where the owner can insert formatted text to appear in the advertisement
  • This template-driven presentation layout ensures some degree of uniformity in the advertisements presented to the consumer via the navigational utility so that a consumer can locate relevant content and respond to the advertisement with little effort and consequently little frustration, enhancing the consumer experience
  • the presentation layout templates allow the creator to design multiple interactive advertisements quickly and efficiently Once the
  • the owner selects one or more media licensees to be associated with the specific docket template from the o ⁇ ginal media licensee list generated via the response fulfillment campaign interface to complete the docket template
  • the docket template interface 104 provides an option to allow the creator to preview the advertisement as it will appear to the consumer
  • the system 100 automatically generates a campaign docket 104 with interfacing capabilities for each media licensee selected in the docket template as at least one docket template is required per response fulfillment campaign to generate the campaign docket 106
  • the inventive system provides a campaign docket only when the campaign status is "planning", "pending confirmation”, “active” (I e , before any advertisements are made public) or "live "
  • the system 100 confirms that the owner has selected a presentation layout, at least one electronic response box option, and at least one media licensee The system 100 also confirms that that the electronic response box content has been provided by the creator Once all of the above validations have been confirmed, the system 100 creates one campaign docket for each selected media licensee
  • Each campaign docket 106 preferably is assigned a unique docket locator number by the system 100, which can be used as the locator code that would be entered by the consumer via the above referenced navigational utility portal
  • the campaign docket 106 includes all of the information entered m the campaign docket 106 and the docket template interface 104
  • the campaign docket 106 also includes editable fields to change the frequency 400, placement and insertion of the advertisement in the selected media outlet as well as fields where the campaign docket start/end dates and times can be adjusted 402
  • the default docket start/end dates and times are the same as the response campaign start/end dates and times If the docket start/end dates and times are modified by the creator, the system 100 verifies that the new docket start/end dates and times are within the time window set by the campaign start/end dates and times
  • the inventive system allows the creator to customize selected fields in the docket when the response fulfillment campaign in the "planning" stage
  • the campaign docket fields that are editable by the owner preferably include the campaign docket start and end dates/times 402 and the number of occurrences that the advertisement will appear through a given media licensee 400
  • the campaign docket 106 can be viewed by the advertiser (e.g. advertising agency) and the media licensee to which the campaign docket 106 has been assigned.
  • the system 100 preferably conducts a validation process. More particularly, the system 100 validates that the creator has filled in all of the required fields for developing the response fulfillment campaign, that all of the required fields for each electronic response box option have been filled in, that at least one media licensee has been selected, that at least one docket template has been created, and that a campaign docket has been created for each selected media licensee. If the system 100 detects any incomplete fields, the creator is notified that there are mandatory fields still requiring input and requests input from the creator until all of the required fields are completed.
  • the system 100 contacts the selected media licenses with a request for confirmation via electronic mail and after the dockets have been sent to the respective media licensees, the status of the campaign is changed from "planning” to "pending confirmation", indicating that the owners are awaiting approval of the docket by at least one media licensee.
  • FIGs 5 A and 5B illustrate examples of campaign summaries generated by the inventive system after all of the fields in all of the interfaces 102,104 have been completed by the creator to design the response fulfillment campaign.
  • the creator can view the status 500 of all response fulfillment campaigns 502 for its company.
  • the campaigns are preferably sorted by status and then in reverse chronological order by creation date.
  • the campaign summary generated by the system preferably is interactive to allow the creator to update, cancel, delete, copy, expire, or retire a campaign, depending on the status of the response fulfillment campaign.
  • the system may also generate an interactive campaign calendar, an example of which is shown in Figure 5B, to allow an owner to view the dates at which various response fulfillment campaigns will be running.
  • FIGs 6A and 6B are examples of possible campaign docket summaries that can also be generated by the inventive system;
  • Figure 6A is a campaign docket summary shown in calendar form, while
  • Figure 6B shows a campaign docket summary that lists the dockets grouped by status.
  • the campaign docket summaries provide an overall view of all of its specific advertisements, their status, and the dates du ⁇ ng which they will be running
  • the docket summaries allow the media licensee to monitor the status of its own dockets as the creators design and modify their response fulfillment campaigns
  • the actions available to the creator for updating any portion of the response fulfillment campaign (1 e , campaign, docket template, or docket) 700 via the above- described interfaces depend on the campaign status, docket status, and the party conducting the modification Du ⁇ ng the "planning" phase 702, the creator can modify the response fulfillment campaign as desired if no campaign dockets have been created If campaign dockets have been created, the system will allow the creator to change the docket dates, product information (I e , category, type, class, cost), or to add or remove a media licensee If any of these changes are made, the system automatically updates the campaign docket and docket template to reflect the changes As noted above, the system checks any changes to the docket dates to make sure that the new docket dates fall between the start and end dates of the campaign
  • the creator can still change the campaign dates, product information, electronic response box options, docket template, creative content, or media licensees during this stage If the campaign dates, docket template, or selected media licensees change, the system notifies the media licensees affected by the change Any changes in the response fulfillment campaign or in the docket template are preferably propagated automatically downward to all affected dockets If the campaign is at an "active" phase 706, indicating that one or more media licensees have accepted a campaign docket in a given response fulfillment campaign, any changes in the campaign dates may change the docket status back to "pending", and the system will request the media licensees for confirmations of the new campaign dates If the creator adds a media licensee, the system generates a new campaign docket and requests confirmation from the new media licensee If the creator removes a media licensee from a campaign and if that media
  • the campaign status is considered "live” 708 During this time, both the media licensee and the advertiser/advertising agency can choose to change the docket end date, note that if the advertiser or advertising agency changes the date, the system notifies the media licensee for reconfirmation of the change
  • the creator also has the option to cancel, delete, or copy the response fulfillment campaign
  • the option to cancel the response fulfillment campaign is available only when the response fulfillment campaign is at a "planning" or "pending confirmation" 704 phase
  • the system will change the status of the campaign and the status of all of the campaign dockets to "cancelled” and then notify all affected media licensees about the cancellation
  • the owner chooses to delete a response fulfillment campaign altogether, the campaign itself, all docket templates, and all dockets corresponding to the response fulfillment campaign are removed from the system and the affected media licensees are notified of the deletion
  • the system preferably notes the username of the party requesting the deletion and the time and date the request occurred
  • the option to copy an existing campaign is available to the creator regardless of the response fulfillment campaign status, except in the case of a deleted campaign
  • This option allows the owner to create a new response fulfillment campaign by copying an existing response fulfillment campaign and assigning a new campaign identification number to the copy
  • the system also copies all docket templates associated with the original response fulfillment campaign into the new response fulfillment campaign, leaving the creator only with the task of changing the campaign and docket dates
  • the creator has the option to force the campaign to expire immediately by changing the end date and time of the campaign to the current time
  • the system changes the status of each affected docket to "Expired” and notifies any affected media licensees of the expiration
  • the campaign can be retired either automatically by the system or manually by the owner
  • Response fulfillment campaigns can be automatically retired by the system after a predetermined system retention period passes once the campaign has expired
  • a creator simply requests retirement of the campaign After receiving the request, the system removes the advertisements corresponding to the campaign from the database, thereby making them unavailable for consumer viewing
  • FIG 8 illustrates options for working with an existing docket template in a campaign
  • the creator first selects a response fulfillment from a campaign summary, such as a summary shown in Figure 5 A, campaign to display a list of docket templates created for that campaign
  • the owner can then select a specific docket template for modification
  • the options for updating a docket template can vary depending on the stage of development of the campaign As can be seen in the Figure, if the docket template is at the "planning" stage 802, the owner can modify the docket template (if no dockets have been created) or, of dockets have been created, make changes to the docket template, which will be propagated to all dockets associated with that docket template by the system
  • the docket template interface gives the creator the option to add or remove media licensees from the media licensee list If a media licensee is removed from the campaign docket template, the system will remove the media licensee's
  • the same rules as the "pending confirmation" phase apply to this phase
  • the creator e.g advertiser/advertising agency
  • the creator must also create a campaign docket for the new media licensee and enter the relevant information through a new docket interface
  • the system then generates the request for confirmation If the owner removes a media licensee at this stage, and if the media licensee has a docket with an "active" status, the system removes the campaign docket from the system and notifies the affected media licensee automatically
  • the creator can modify any field in the docket template if the media licensee changes the dates in the docket template, for example system sends an e-mail notification to the advertiser/advertising agency If the creator changes dates in the docket template, the system sends an e-mail notification requesting reconfirmation of the date changes to the media licensee Further, if the owner changes other details in the docket template (e g , electronic response box text), the system automatically sends a change notification to the media licensee and reflects the changes in the advertisements, preferably as soon as the changes have been entered into the system
  • FIG. 9 illustrates the manner in which the system allows owners and media licensees to work with existing campaign dockets
  • a creator e g , an advertiser or advertising agency
  • the creator can view all of the response fulfillment campaigns sorted by status, with all of the docket templates and dockets listed under their associated response fulfillment campaign Alternatively, the creator can sort campaign dockets by media licensee and then by the name of the advertisement
  • the creator and the media licensee can take various actions depending on the docket's status
  • the system provides the creator with the option to update or delete the campaign docket If the creator chooses to delete the campaign docket, the campaign docket is removed from the system If the campaign docket is in the "pending confirmation" phase, where docket notification has been send to the media licensee for review, the system allows access by the advertiser, the advertising agency, and the media licensee, allowing the advertise
  • the advertiser, advertising agency and media licensee all have the option to update or cancel the docket
  • a particular campaign docket has passed its docket start date and has gone to the "live" phase 804
  • all parties have the option to update or expire the docket, as explained above
  • the end date of a particular campaign docket has passed, thereby changing the status of the campaign docket to "expired" 910
  • all parties have the option to retire the campaign docket immediately by changing the end date of the docket to the current date and time or wait until the system-defined time period has passed to retire the campaign docket automatically
  • the creator has the option to cancel the campaign docket, the campaign docket from the system entirely If the advertiser or advertising agency selects this option, the system changes the campaign docket status to "cancelled” 914, removes the corresponding media licensee's name from the associated docket template, and notifies the media licensee of the removal If the advertiser or advertising agency requests cancellation during an "active" phase 906, the system changes the docket status to cancelled and notifies the media licensee of the cancellation The system also modifies the corresponding advertisement to reflect the cancellation
  • Figure 10 illustrates the options available in working with an "independent docket" which is a docket created by the media licensee or advertiser without a corresponding campaign or docket template
  • a media licensee may choose to create an independent docket if it is advertising its own products (e g , if a newspaper wishes to place advertisements promoting itself) or if an advertiser contacts the media licensee directly to place an advertisement
  • the advertisement and its corresponding independent docket is created without going through an advertising agency or planning an entire advertising campaign Because the media licensee is the only party who creates and manages the independent docket, the independent docket can be created without going through any confirmation or approval steps
  • the media licensee has the option to update, delete, or copy the independent docket Copying the independent docket would allow the media licensee to generate a new independent docket based on information in an existing independent docket, thereby reducing the number of fields that the media licensee has to complete to create the new independent docket
  • the media licensee has the option to make the independent docket active, which will change the status of the independent docket from "planning" 1002 to "active" 1004
  • the media licensee has the option to update, cancel, or copy the docket If the independent docket is cancelled, the system changes the independent docket status to "cancelled" 1012, giving the media licensee at that point the option to copy the independent docket or delete the independent docket from the system altogether
  • the independent docket has entered the "live" phase 1006, du ⁇ ng which the interactive advertisement is made available to consumers, the media licensee can update or copy the independent docket
  • the media licensee has the option to expire the independent docket during the "live” phase 1006, which changes the independent docket end date/time to the current end date/time
  • the media licensee can copy the independent docket or retire the independent docket so that the corresponding interactive advertisement is no longer available to consumers
  • the inventive system is a business-to-business application that links advertisers, advertising agencies, and media licensees to create, update and confirm
  • the inventive system assists advertisers, advertising agencies, and media licensees with the design, modification, and confirmation of advertising campaigns as well as provides tracking and organization of multiple advertising campaigns.
  • the invention also captures information about the campaign throughout its design and execution process, including the geographic coverage and timing of advertising events, creative development, and communication between all participants in the campaign .

Abstract

On décrit un système permettant de concevoir et de gérer une campagne publicitaire interactive dans laquelle des publicités présentées dans des médias classiques (tels que par exemple, la radio, la télévision, les panneaux d'affichage et autres) sont reliées à un site de transaction en ligne. Le système comprend une interface utilisateur qui permet à un utilisateur de concevoir une campagne publicitaire et qui génère des modèles de dossiers et des dossiers contenant des détails relatifs au contenu de la campagne publicitaire, aux médias sélectionnés pour présenter les publicités dans le cadre de la campagne et à la durée et à la fréquence des publicités. Dans une forme de réalisation, le système comprend également une interface qui génère des options de réponse pour les consommateurs qui permettent aux consommateurs de répondre directement à une publicité sélectionnée faisant partie de la campagne publicitaire.
PCT/CA2000/001250 1999-10-21 2000-10-23 Systeme de mise en oeuvre d'une campagne publicitaire interactive WO2001029716A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU10134/01A AU1013401A (en) 1999-10-21 2000-10-23 System for implementing an interactive advertising campaign

Applications Claiming Priority (2)

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US16081799P 1999-10-21 1999-10-21
US60/160,817 1999-10-21

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WO2001029716A2 true WO2001029716A2 (fr) 2001-04-26
WO2001029716A3 WO2001029716A3 (fr) 2002-06-20

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PCT/CA2000/001249 WO2001029689A2 (fr) 1999-10-21 2000-10-23 Equipement de navigation pour l"execution d"annonces interactives
PCT/CA2000/001250 WO2001029716A2 (fr) 1999-10-21 2000-10-23 Systeme de mise en oeuvre d'une campagne publicitaire interactive

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AU1013301A (en) 2001-04-30
WO2001029716A3 (fr) 2002-06-20

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