WO1999004381A1 - Panneau publicitaire - Google Patents

Panneau publicitaire Download PDF

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Publication number
WO1999004381A1
WO1999004381A1 PCT/GB1998/002053 GB9802053W WO9904381A1 WO 1999004381 A1 WO1999004381 A1 WO 1999004381A1 GB 9802053 W GB9802053 W GB 9802053W WO 9904381 A1 WO9904381 A1 WO 9904381A1
Authority
WO
WIPO (PCT)
Prior art keywords
display panel
display
seat
data
panel according
Prior art date
Application number
PCT/GB1998/002053
Other languages
English (en)
Inventor
Samantha Bhalla
John Hawker
Original Assignee
Samantha Bhalla
John Hawker
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from GB9714794A external-priority patent/GB2311887B/en
Priority claimed from GBGB9721383.9A external-priority patent/GB9721383D0/en
Priority claimed from GB9810858A external-priority patent/GB2321757B/en
Application filed by Samantha Bhalla, John Hawker filed Critical Samantha Bhalla
Priority to AU82355/98A priority Critical patent/AU8235598A/en
Priority to EP98932428A priority patent/EP0995182A1/fr
Publication of WO1999004381A1 publication Critical patent/WO1999004381A1/fr

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B64—AIRCRAFT; AVIATION; COSMONAUTICS
    • B64D—EQUIPMENT FOR FITTING IN OR TO AIRCRAFT; FLIGHT SUITS; PARACHUTES; ARRANGEMENT OR MOUNTING OF POWER PLANTS OR PROPULSION TRANSMISSIONS IN AIRCRAFT
    • B64D11/00—Passenger or crew accommodation; Flight-deck installations not otherwise provided for
    • B64D11/0015—Arrangements for entertainment or communications, e.g. radio, television
    • B64D11/00155—Individual entertainment or communication system remote controls therefor, located in or connected to seat components, e.g. to seat back or arm rest
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B64—AIRCRAFT; AVIATION; COSMONAUTICS
    • B64D—EQUIPMENT FOR FITTING IN OR TO AIRCRAFT; FLIGHT SUITS; PARACHUTES; ARRANGEMENT OR MOUNTING OF POWER PLANTS OR PROPULSION TRANSMISSIONS IN AIRCRAFT
    • B64D11/00—Passenger or crew accommodation; Flight-deck installations not otherwise provided for
    • B64D11/0015—Arrangements for entertainment or communications, e.g. radio, television
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B64—AIRCRAFT; AVIATION; COSMONAUTICS
    • B64D—EQUIPMENT FOR FITTING IN OR TO AIRCRAFT; FLIGHT SUITS; PARACHUTES; ARRANGEMENT OR MOUNTING OF POWER PLANTS OR PROPULSION TRANSMISSIONS IN AIRCRAFT
    • B64D11/00—Passenger or crew accommodation; Flight-deck installations not otherwise provided for
    • B64D11/0015—Arrangements for entertainment or communications, e.g. radio, television
    • B64D11/00151—Permanently mounted seat back monitors
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B64—AIRCRAFT; AVIATION; COSMONAUTICS
    • B64D—EQUIPMENT FOR FITTING IN OR TO AIRCRAFT; FLIGHT SUITS; PARACHUTES; ARRANGEMENT OR MOUNTING OF POWER PLANTS OR PROPULSION TRANSMISSIONS IN AIRCRAFT
    • B64D11/00—Passenger or crew accommodation; Flight-deck installations not otherwise provided for
    • B64D11/06—Arrangements of seats, or adaptations or details specially adapted for aircraft seats
    • B64D11/0638—Arrangements of seats, or adaptations or details specially adapted for aircraft seats with foldable tables, trays or cup holders
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F2023/005—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on seats
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02T—CLIMATE CHANGE MITIGATION TECHNOLOGIES RELATED TO TRANSPORTATION
    • Y02T50/00—Aeronautics or air transport
    • Y02T50/40—Weight reduction

Definitions

  • the present invention relates to display panels , and is particularly concerned with panels for displaying advertisements, texts, or other graphic material.
  • the panels find particular utility in the interior of passenger vehicles such as aircraft, trains, coaches or the like, but may be used in other locations.
  • US patent 5,010,668 describes an advertising device for displaying advertising material in the back of an airliner seat so that the material is visible at all times .
  • a structure for the customary folding tray tables provided in airliners wherein advertising material is displayed from the underside of the tray table so as to be visible when the tray table is in a stowed condition lying adjacent to the seat back.
  • WO 95/14588 discloses adhesively attaching advertising material to the back of a seat, in a position in which the advertising material is concealed when a tray table attached to the seat is folded up, and revealed when the tray table is horizontal for use.
  • a disadvantage of such "stick-on" types of advertising display is that they present an irresistible temptation to passengers, particularly to younger passengers on long flights, to attempt to peel off the advertising. Such attempts result in an unsightly appearance when the next passenger is seated, leading to a loss of reputation for the operator.
  • Aircraft operation is made economical only if the aircraft can be kept flying for the maximum proportion of its working life, and operators therefore strive to minimise the time required to "turn round" an aircraft at the end of a journey, in preparation for its next departure.
  • advertising In aircraft where advertising is to be displayed, there is a need periodically to change the display materials, to cope with seasonal variations of product, or to publicise special offers for a limited time.
  • the devices of the prior art require that each seat is visited, its display material removed from the display device or pocket, and new material inserted or stuck on to the display area. This removal and replacement of flimsy printed sheets or adhesive stickers is a time-consuming procedure and reduces efficiency of operation by delaying the aircraft "turn round".
  • the present invention seeks to provide a display panel for use inter alia on aircraft seats, which allows advertising displayed within the aircraft to be changed rapidly with the minimum prolongation of "turn round” time but prevents the display material from being removed or defaced by passengers.
  • an advertising display panel which is detachably mountable to a supporting surface such as a vehicle seat, and has a front and a rear face defining therebetween a cavity to receive a display insert, the front face having a transparent window through which a display insert in the cavity is visible, and the rear face having an opening through which the display insert may be placed into an removed from the cavity.
  • the opening is thus accessible only when the display panel is removed from the supporting surface, in the preferred embodiments .
  • the detachable mounting is effected by means of cooperating mounting means on the rear face of the display panel and on the supporting surface, for example the vehicle seat or seat cover.
  • mounting means such as studs are permanently or semi-permanently fixed to the seat or seat cover, and are releasably cooperable with mounting structures on the rear face of the display panel.
  • release of the cooperating mounting studs and structures is effected by a release tool or implement.
  • a release tool is applied to or through the front face of the display panel to release the cooperating mounting studs and structures .
  • a change of advertising may be achieved rapidly, preferably by removing the entire panel from the seat and replacing it with a fresh panel into which the new advertising material has already been loaded.
  • the time-consuming operation of removing a printed sheet from each display panel and replacing it with another may be effected in advance, at for example a warehouse or factory, rather than in the aircraft cabin during 'turn round' .
  • the operation of exchanging a rigid panel on a seat takes considerably less time than exchanging the printed material, and the delay to 'turn round' is thus much reduced.
  • the pre-loaded panels also serve to protect the advertising material in transit to the aircraft, ensuring the best possible appearance to the public.
  • a passenger seat having a display panel releasably mountable thereto by mounting means comprising first and second cooperating mounting elements , the first mounting element being fixed to the seat or to a seat covering material and the second mounting element being associated with the display panel.
  • the first mounting element includes an abutment and the second mounting element includes a movable detent which engages the abutment when the panel is mounted to the seat, and is movable to a release position wherein the first and second mounting elements are separable.
  • the movable detent is resiliently biased away from the release position, and may be moved toward the release position by a release tool or implement.
  • a passenger seat having a generally planar tray table mounted for movement between a deployed position wherein the table occupies a generally horizontal position behind the seat back and a folded position wherein the tray table lies adjacent the rear surface of the seat back, has an advertising display panel detachably fixable to the seat back and containing an exchangeable display insert visible through a display window of the panel when the tray table is in the deployed position, and concealed by the tray table when the tray table is in the folded position.
  • a fourth aspect there is provided method of changing the display material displayed in a passenger vehicle provided with a first display panel on the back of a passenger seat for new display material, comprising the steps of: preparing a second substitute display panel displaying the new display material; removing the first display panel from the seat; and mounting the substitute display panel to the seat.
  • the display panel may be detachably mounted to the fabric covering material.
  • the display panel may be detachably mounted to a rigid seat back panel , and if necessary a fabric covering extending over the rigid seat back panel may be formed with an opening through which the display panel is visible, and through which the display panel may pass during removal and refitting to the seat.
  • Figure 1 is a perspective view of an aircraft seat
  • Figure 2 is an exploded perspective view of an advertising display device
  • Figure 3 is a rear view of the device of Figure 2 attached to a seat back;
  • Figure 4 is a sectional view taken along the lines IV to IV of Figure 3;
  • Figure 5 is a view similar to Figure 3 showing an alternative method of fixing the display device to the seat;
  • Figure 6 is a view of the reverse side of the embodiment shown in Figure 5;
  • Figure 7 is a partial section taken along the line VII to VII of Figure 5;
  • Figure 8 is a partial section taken along the line VIII to VIII of Figure 6;
  • Figure 9 is a view similar to Figure 3 of yet another embodiment of the display device;
  • Figure 10 is a sectional view taken along the line X to X of Figure 9 ;
  • Figure 11 is a perspective view in partial section of yet another embodiment of the display device .
  • Figure 12 is a partial exploded perspective view showing the mounting elements of a further embodiment of a display frame
  • Figure 13a is a perspective view of a first mounting element to be attached to a seat back
  • Figure 13b is a side and perspective view of an alternative assembly for a mounting element to be attached to a fabric seat cover panel .
  • Figure 14 is a sectional view showing the display frame of Fig. 12 mounted to the mounting element of Fig. 13a;
  • Figure 15 is an exploded perspective view from the rear of an alternative embodiment of the display panel;
  • Figure 16 is a sectional view of line XVI-XVI of Figure 15.
  • Figure 17 is a sectional view similar to Figure 14, of the display frame of Figure 15 mounted to the mounting element of Figure 13b;
  • Figures 18 and 19 are front and rear perspective views of an alternative embodiment of the display device;
  • Figure 20 is a schematic representation of the functional elements of the display panel of Figures 18 and 19;
  • Figure 21 is a schematic illustration of a further embodiment of the invention.
  • Figure 22 is a schematic representation of the operative components of the display panel shown in Figure 21.
  • Figure 1 shows an aircraft seat 1 with a back 2.
  • a tray table 3 is attached to the seat 1 by means of support arms 4. Pivoting joints at the ends of the support arms 4 allow the tray table 3 to assume a deployed position shown in solid lines in Figure 1, wherein the tray table 3 occupies a generally horizontal position behind the seat back 2.
  • the tray table 3 has a stowed position, shown in chain lines in Figure 1, where the tray table 3 lies adjacent to the rear surface of the seat back 2.
  • the tray table 3 is securable in the retracted position by means of a clip or fastener 5.
  • the tray table 3 In the retracted position, the tray table 3 overlies and obscures from view an area of the rear surface of the seat back 2.
  • a display panel 6, substantially as shown in Figures 2 and 3, is releaseably fixed to the area of the seat back which is obscured by the tray table in its retracted position.
  • the front face of the display panel may have embodiments to contact the tray table surface when the table is folded, to prevent wear or damage the display panel due to friction or impact of the tray table.
  • the embossments provide controlled areas of contact between the panel and table .
  • the display panel 6 comprises a back plate 7 which is generally planar and rectangular in form, and has a thickened edge region 8 extending along three sides.
  • the fourth side is formed with a finger recess 9.
  • the back plate 7 may be a continuous sheet of material, or it may be perforated to form a lattice, as illustrated at 10.
  • the perimeter of the back plate 7 is provided with a fixing strip 11, which in the illustrated embodiment is a burr-type fastener.
  • a transparent cover sheet 12 whose dimensions correspond to the dimensions of the back plate 7, is fixed to the back plate 7 at the thickened edge regions 8.
  • the thickening at the edge regions 8 thus provides a clearance between the transparent cover sheet and the back plate 7 at the central areas of the back plate 1 , enabling a sheet of printed material 13 to be inserted between the back plate 7 and cover sheet 12. Access to this interior space is afforded via the edge of the back plate 7 which is not thickened.
  • the finger recess 9 permits easy removal of the printed sheet 13 for replacement, when the display panel 6 is detached from the seat back 2.
  • the rear surface of the seat back 2 may be formed by a substantially rigid panel of, for example, plastics material.
  • the seat back 2 may be covered with a woven fabric, either in the form of a fixed or removab1e cover.
  • the display panel 6 can be fixed to the seat back 2 by bonding or otherwise fastening strips of burr-type fastener to the seat back to correspond to the burr-type fastener strips attached to the back plate 7 of the display panel 6.
  • the position of the display panel on the seat back 2 is preferably such that the entire display panel is covered by the tray table 3, when the tray table 3 is in its retracted position.
  • strips of burr-type fastener may be sewn to the covering fabric, for attachment of the display panel 6 to the covering fabric.
  • a woven fabric seat cover 16 may be formed with an opening to correspond to the dimensions of the display panel 6, so that the display panel 6 may be fastened to an underlying seat back panel.
  • strips of burr-type fastener 14 are attached to a rigid seat back panel 15, and an opening formed in a fabric seat cover 16 allows the back plate 7 of the displayed panel to be fixed to the seat back panel 15.
  • the edges of the opening in the fabric seat cover 16 are also provided with strips of burr-type fastener 17, to secure the edges of the opening to the seat back panel 15 round the display panel 6.
  • FIG. 5 to 8 An alternative embodiment of the invention is shown in Figures 5 to 8. This embodiment is intended for use with fabric seat covers which are removable from the seat for cleaning, but can also be used in seat designs wherein the rear surface of the seat back 2 is covered by a panel of fabric material separate from the remainder of the seat covering materials .
  • the cover sheet 12 is extended upwardly and downwardly beyond the back plate 7 as seen in Figures 5 and 6.
  • Slots 21 are formed adjacent the upper and lower edges of the cover sheet 12, to form fixing bars 20 attached at their respective ends to the cover sheet 12 by bridges 22.
  • FIG. 7 is a view of the interior of the seat back fabric cover panel.
  • the seat back fabric is formed with a horizontal slit corresponding in length to the lengths of the slots 21, and two vertical slits are formed at the ends of the horizontal slit.
  • the lengths of the vertical slits correspond to the spacing between the slots 21 and the slits define generally rectangular upper and lower flaps 27 and 28.
  • Strips of burr-type fastener 24 are attached to the exterior surface of the seat back panel fabric adjacent the horizontal edges of the flaps 27 and 28, and vertically extending strips 25 of burr-type fastener are fixed to the exterior surface of the fabric panel adjacent the vertical edges of the flaps 27 and 28.
  • the horizontal edges of the flaps 27 and 28 of the seat back cover fabric are passed through the slots 21, so that the fabric underlies the base plate 7.
  • Burr- type fasteners 24 are then fixed to the burr-type fastener strip 23 extending horizontally across the central region of the base plate 7.
  • the base plate 7 is also provided with vertically extending areas of burr- type fastener 26, to which the fastener strips 25 adjacent the vertical edges of flaps 27 and 28 of the seat back cover fabric are attached.
  • the bars 20 underlie the seat back cover fabric and the display material 13 is visible through the cover sheet 12.
  • the position of the slits in the seat back cover fabric is such that the display panel occupies an area of the seat back which is concealed by the tray table 3 when the tray table 3 is in its stowed position.
  • FIG. 9 A further alternative embodiment of the display panel is shown in Figures 9 and 10.
  • the display panel is attached to a fabric seat cover by means of zip-type fasteners.
  • the display panel in this embodiment has the cover sheet 12 extended beyond the base plate 7 in all four directions, with slots 21 formed adjacent the edges of the cover sheet 12 along each side. Bridges at the corner regions of the cover sheet 12 serve to attach edge bars 20 to the remainder of the cover sheet.
  • a separable zip fastener is attached to the edge bar 20.
  • a cover strip 31 is passed round each edge strip 20, and half of a zip fastener 32a is attached to the cover strip 31 by sewing, so that the cover strip 31 extends over the zip fastener and attaches the zip fastener to the edge bar 20.
  • a corresponding reinforcing strip 33 is attached to the seat back cover fabric 30, and a second cover strip 34 and a complimentary zip fastener component 32b are attached to the seat back cover fabric 30 and the reinforcing strip 33.
  • the zip fasteners are so arranged that when the four zip fasteners are closed, the sliders 35 of the zip fasteners are grouped together in pairs. In this position, the sliders may be fixed together so that opening of the zips is deterred.
  • light weight snap-fasteners may be used to fix the sliders together.
  • the fasteners may be broken to free the sliders 35 to enable advertising material to be replaced in the display panel.
  • the cover sheet 12 and back plate 7 are preferably formed from light weight material such as plastics.
  • the components of the display panel may be fixed together by any suitable fixing means, such as by adhesive bonding, by ultrasonic welding, by snap-engagement, or by any other suitable fastening means.
  • FIG 11 an alternative structure for the display panel is shown, wherein the back plate 7 has raised edge regions of substantially constant thickness. By displacing the edge regions forward of the central part of the back plate 7, rebates 40 are created in the rear face of the back plate 7.
  • the rebates 40 may accommodate burr-type fasteners for fixing the display panel to the seat back.
  • the back plate 7 shown in Figure 11 may be formed for example from pressed aluminium sheeting.
  • dispensing means for leaflets etc may be incorporated in the display device so that promotional material may be distributed from the display panel, either in addition to or instead of a static advertising display.
  • the display panels described herein are rectangular in shape, it is to be understood that circular, elliptical, polygonal or any other suitable shapes may be used, provided that the display panel may be concealed by the tray table when retracted.
  • burr-type and zip fasteners are described in relation to the above embodiments, any other suitable releasable fastening means may be used to fix the display panel to the seat back or the seat cover fabric such as buttons or press studs.
  • FIG. 12 shows an alternative embodiment of the display panel 6 seen in Figure 1, illustrated in partial exploded perspective view.
  • the display panel comprises a substantially rigid back plate 107 which is generally planar and rectangular in form, and has a pair of peripheral ribs 108 and 109 defining a channel 10 therebetween.
  • the back plate 107 may be a continuous sheet of material such as rigid plastics or light metal, or it may be perforated to form a lattice at its central region, to reduce weight.
  • a transparent cover sheet 112 (seen in Figure 14), whose dimensions correspond to the dimensions of the area of the back plate 107 within the inner rib 109, is held to the back plate 107 by the thickened edge regions Ilia of a covering frame 111.
  • an internal flange Ilia provide a clearance between the transparent cover sheet 112 and the back plate 107 at the central areas of the back plate 107, enabling a sheet of printed material 113 to be inserted between the back plate 107 and cover sheet 112. Access to this interior space for exchanging the printed material 113 may be afforded via an opening in the back plate 107, or may be achieved by removing the covering frame 111 and transparent sheet 112.
  • the back plate 107 is formed with openings 115.
  • a resilient spring 116 in the form of a "U" has its parallel legs 116a 116b extending across chords of the circular opening 115. The free ends of the legs 116a 116b are splayed to approach the facing sides of the ribs 108 and 109 respectively.
  • the curved portion 116c of the spring is held captive between two pillars 117, 118 formed on the back plate 107.
  • the covering frame 111 of the same shape as the periphery of the back plate 107, is a generally inverted channel section having a web lllw, an internal flange Ilia and an external flange 111b.
  • the covering frame 111 is dimensioned to fit over the ribs 108 and 109 defining the channel 110, with the internal flange Ilia lying adjacent the rib 109 and the external flange 111b lying adjacent the rib 108.
  • a detent llld on the external flange 111b snap-engages the underside of the baseplate 107 to retain the covering frame 111 in place.
  • the web lllw of the covering frame 111 is formed with openings lilt, through which a release tool 130 may be inserted.
  • Each opening lilt is so positioned that the tool 130, when introduced through the opening lilt, engages the legs 116a, 116b of a spring by means of cam surfaces 130a, 130b, respectively, and causes the legs 116a, 116b to be spread apart, for reasons to be described later.
  • Figure 13a shows a mounting element 150 for attachment to a seat back.
  • the display panel is releasably mounted on a number of these mounting elements or studs 150, which are fixed either to the seat back, or to a covering fabric .
  • the studs 150 shown in Figure 13a are fixed to the fabric at appropriate locations by inserting the pointed tip 151a of piercing shank 151 through the fabric until a flange 152 bears against the outside surface of the fabric.
  • the piercing shank 151 is then staked using heat or an ultrasonic head to form the material of the piercing shank 151 into a flange 151b (shown in Figure 4) which underlies the fabric, clamping the fabric between this newly-formed flange and the flange 52.
  • a backing component 160 as seen in Figure 13b may be placed behind the fabric, and the piercing shank 151 may be engaged and retained by the backing component 160 to fix the stud 150 at its location on the fabric. Snap engagement is contemplated, or a threaded engagement between the shank 151 and the backing component 160 is foreseen, but any suitable fixing may be used.
  • the backing component 160 of Figure 13b has resilient fingers 161 which deform as the shank 151 passes between them, preventing withdrawal of the shank from the backing component 160.
  • the shank 151 is of a sufficiently small diameter that the stud 150 can be removed from the fabric without leaving a permanent mark. Multiple shanks on each stud, and optionally multiple backing components, are foreseen, in order to provide the required strength while reducing the diameter of each shank 151.
  • a stud 153 with an enlarged head 154 Extending coaxially from the flange 152 is a stud 153 with an enlarged head 154, the head having a frustoconical shape.
  • An undersurface 154a of the head faces toward flange 152, and a conical upper surface 154b of the head 154 acts as a cam surface, as will be described later.
  • the display panel can be fixed to the seat back by bonding or otherwise fastening to the seat back a number of mounting studs similar to those shown in Figures 13a and 13b, but from which the piercing shanks 151 has been removed.
  • These studs may be attached by adhesive pads attached to the seat back and to the underside of flange 152, or an adhesive material may bond the flange 152 directly to the seat back.
  • an adhesive such as a hot-melt adhesive is used which allows the stud to be removed without marking the seat back by reheating the adhesive.
  • a seat having a woven fabric seat cover may have its cover formed with an opening to correspond to the dimensions of the display panel, so that the display panel may be fastened to an underlying seat back panel .
  • a number of mounting studs 150 are attached to the seat or seat cover in an array which corresponds in number and position with the openings 115 in the back plate 107 of the display panel .
  • the panel is mounted to the seat by offering the panel up so that the heads 154 of the studs 50 enter respective ones of the openings 115.
  • the conical surfaces 154b of the heads 154 act as cams to urge the legs 116a 116b of the springs 116 apart.
  • each head 154 has passed between the legs 116a, 116b of its respective spring 116, the legs move resiliently inwardly to underlie the abutment surface 154a of the head, preventing withdrawal of the head and holding the display panel firmly on the seat.
  • release tool 130 is inserted in release slot lllw to splay the legs 116a and 116b, allowing the head 154 to pass out through the opening 115.
  • release tool 130 In display panels having a plurality of mounting studs and springs, a single release tool 130 will not completely release the panel in one operation.
  • a plurality of release tools 130 mounted in an array may be simultaneously introduced into a plurality of release openings lilt in the covering frame 111, permitting rapid removal of the display panel.
  • an opening or slot is formed in the base plate 107 within the area bounded by rib 109.
  • the advertising material 113 may then be removed only when the panel is dismounted from the seat, preventing unauthorised tampering.
  • Figures 15, 16 and 17 show views of a further embodiment of the display panel.
  • Figure 15 shows the rear face of the panel, with one end seen in exploded view.
  • the display panel 200 comprises a pair of side members 201 which are tubular extruded plastics or aluminium sections.
  • the side members 201 are joined by a pair of end caps 202, each of which has fixing portions 203 which extend into respective ends of the side members 201.
  • the fixing portions 203 have embodiments 204 which cooperate with openings 205 in the side members 201 to prevent removal of the end caps 202 from the side members 201.
  • the fixing portions 203 each carry a 'U' shaped spring 206 in a recess in their rear surface.
  • the legs of the springs extend across chords of respective openings 207 in the fixing portions 203.
  • a respective release tool slot 209 is formed in the end cap 202, adjacent the free ends of the legs of each spring 206.
  • Each side member 201 has upper and lower flanges 210, 211 on its side facing the other side member 201.
  • a transparent window 212 extends between the side members, abutting the upper flanges 210.
  • the window 212 may be fixed to the end caps 202, such as by welding or bonding.
  • An advertising insert 213 underlies the window 212, to be visible therethrough.
  • Supporting the advertising insert 213 is a stiffening plate 214, in this embodiment formed from a cellular plastics material having two skins joined by a number of parallel ribs.
  • the ribs preferably extend across the frame from one side member 201 to the other.
  • the window 212, insert 213, and stiffener 213 are held between the upper and lower flanges 210, 211 of the side members 201.
  • the display panel is mounted to a support such as a vehicle seat using mounting elements or studs, in the same way as has been described in relation to the embodiments of Figures 12 to 14, and is released by inserting a release tool through the slots 209.
  • the mounting stud may be a resiliently deformable detent and may cooperate with a fixed abutment provided in the display frame.
  • a key- operated latching means may retain the mounting elements in their engaged configuration, operation of a key allowing them to be released.
  • the materials used in the construction of the display panels should be suitable to meet any fire resistance or other requirements made in relation to the materials of the seat back. Fire resistant polycarbonate and aluminium are preferred materials for the display panel and the studs .
  • FIG 18 there is seen another embodiment of a display panel 300 which is releasably attachable to a support such as an aircraft seat back by means of mounting studs 301 fixed to the seat and cooperable with springs 303 extending across openings 304 in the rear face of the display panel, as has been described hereinabove.
  • the front face of the display panel 300 comprises a screen 340 which can display graphics and text, a optionally a loudspeaker 341 and a plurality of user buttons 342, and a number of release tool slots 343 whose purpose has already been disclosed.
  • the upper, lower and side edges of the display panel may be provided with photoelectric panels 345 ("solar panels”) to provide power to the display panel, and a further photosensitive element 344 may be provided, for example on the front face of the panel 300, for switching purposes to be described.
  • photoelectric panels 345 solar panels
  • a further photosensitive element 344 may be provided, for example on the front face of the panel 300, for switching purposes to be described.
  • the rear face of the panel 300 may have a "power on/off" switch 346 mounted thereon, and a battery access cover may be provided on the rear face.
  • the solar panels 345 may provide power directly to the display panel, or may be arranged to charge batteries which power the display panel.
  • the operational components of the display panel 300 are shown schematically in Figure 20. These include a processor 441 including memory for storing control programs, working RAM memory, a display controller 442 for driving the screen 340, and a memory unit 443 for storing text and/or image data for display.
  • a processor 441 including memory for storing control programs, working RAM memory, a display controller 442 for driving the screen 340, and a memory unit 443 for storing text and/or image data for display.
  • the memory unit 443 may be a conventional floppy disc drive, or may be a removable ROM circuit chip or other physically exchangeable memory device 444. Display data is stored in the memory unit on the exchangeable device, and processor 442 retrieves display data from the device 444 and sends it to the screen 340 via display driver 442. Access to the removable memory device 444 is preferably provided via the rear face of the display panel, so as to be accessible only when the panel is removed from its supporting surface.
  • the memory 443 may have a fixed erasable storage device, and an input device 445 such as a communication port 443a may be provided preferably on the rear face of the panel, connected to the processor 441 so that data in the memory unit 443 may be updated or replaced.
  • the processor 441 may be operative to execute a display routine whenever power is supplied to the device, or in response to the presence of data in the memory unit 443, or the presence of a removable memory device 444 in the memory unit 443.
  • the processor 441 may include timing means to display the data at discrete intervals, alternating with periods of rest.
  • the data may be moving text and graphics, and a viewer may interact with the display panel by operating input devices such as a touch screen or user buttons 342 to alter the screen display, to mute sound, or to answer questions posed by the displayed material. Answers may be recorded in a memory in the display panel, and may be retrieved via an output port (not shown).
  • the processor may be operable in active and sleep modes, the sleep mode being invoked when for example the display device is concealed by a folded airline tray table. Photosensitive element 344 will sense the presence of the folded table, and may be linked to the processor to change the mode of operation from active to sleep when the tray table is folded up.
  • the memory unit 444 may require replacement, this may be done by preparing a set of panels 300 pre-loaded with memory units having the 'new' data, and exchanging each panel having the 'old' data for a replacement panel, in a manner analogous to that described for the printed insert panels .
  • the electronic display panel may be configured so as to be mountable to the same array of mounting studs as is the printed material display panel of Figures 12 to 17.
  • a vehicle can be provided with a mix of printed and electronic display panels, situated to maximise exposure while minimising the cost of the electronic panels by reducing their number.
  • the replacement electronic panels may be prepared, tested for correct operation, and stored with their circuitry deactivated by setting the power on/off switch 346 to "off".
  • the power switch 346 is set to 'on' immediately before the panel is mounted for use.
  • each panel may have a sensor such as an attitude switch or detector to sense the cooperation of the mounting elements , in order to switch the power on whenever the panel is mounted to a seat.
  • the panels may be stored in a horizontal position, and switched on by a tilt switch when placed vertical for mounting to a seat back.
  • each panel 300 may be provided with an infrared or radio receiver, so that the contents of the memory of each panel may be updated by broadcasting an updating signal .
  • an updating signal may be sent to all or to selected panels, so that different panels may display different data.
  • display panels described herein are rectangular in shape, it is to be understood that circular, elliptical, polygonal or any other suitable shapes may be used.
  • FIG. 21 A further alternative installation is illustrated in Figures 21 and 22, and provides a plurality of display terminals 518 controlled by a central control station.
  • the control station includes a processor 510, an input device 511 for inputting data, a memory 512 for storing data, a monitor 513 linked to processor 510, and ROM and RAM memories 514 and 515. Control programs for operating the installation may be stored in ROM 514.
  • the control station includes an output interface 516 connected to a distribution network 517, to which a plurality of display terminals 518 are connected.
  • the display terminals each have a screen 519, which in the embodiment of Figure 21 is seen mounted in an aircraft seat 501 with a back 502.
  • a tray table 503 is attached to each seat Ql by means of support arms 504.
  • the tray table 503 can assume a deployed position as shown in Figure 21, occupying a generally horizontal position behind the seat back 502.
  • the tray table 503 has a retracted or stowed position wherein it overlies and obscures from view an area of the rear surface of the seat back 2.
  • the display terminal 518 is fixed to the seat back 502 with the screen 519 in the area of the seat back 502 which is obscured by the tray table 503 in its retracted position.
  • a display panel 18 is shown in detail in Figure 22, and includes a display screen 519, linked to a processor 531 by a display driver 53.
  • the processor 531 is linked to the network 517 via an interface 533, and is provided with ROM and RAM for storing control programs and working data respectively.
  • the control station stores in its memory 512 the images or other advertising material to be displayed on the display terminals 518.
  • This display data is input via the input device 511, which may be a keyboard, scanner, removable disc drive, or any other device for providing an input signal to the processor 510.
  • Processor 510 stores the display data in memory 512.
  • Monitors 513 at the control station enables an operator to inspect display data.
  • Processor 510 is controlled by programs stored in ROM 514 to retrieve display data from memory 512 and send it via the interface 516 to the distribution network 517.
  • data may be in the form of still or moving images, text, or combinations thereof.
  • the distribution network 517 distributes the signal from the interface 516 to each of the display terminals 518, so that the image or text data is displayed on the screens 519. It is envisaged that all or some seats in a vehicle (such as an aircraft) may be equipped with screens to provide for the display of data, the screens releasably mounted to the seats using the same mounting elements as are used for the printed material displays described above.
  • Each of the display terminals 518 preferably comprises an interface 533 connected to the network 517, which receives signals from the network.
  • a processor 531 Under control of a processor 531, data is received and stored in a memory 534.
  • the memory preferably accommodates a number of data items.
  • the processor 531 which controls the functioning of the terminal, retrieves data from memory 534 for display on the display on the screen display 519 via a display driver 532.
  • each display terminal 518 may be assigned an address, and the display data sent by the control station may be associated with address information specific to a particular display terminal or group of terminals, and may be sent to that or those terminals for storage in a memory at the terminal.
  • Each terminal's processor 531 will interrogate data on the network and compare its address information with the address of the terminal, so as to receive and store only data intended for that terminal. The processor 531 will then control the display driver to display the data on the screen 519 of that terminal.
  • the control station may determine when each of the terminals starts and stops the display of data by sending either individual or collective start and stop commands via the network.
  • the start and stop commands may have associated with them the address of an individual terminal or a group of terminals, or may be addressed to all terminals.
  • each terminal On receipt of a start command, each terminal commences display of the data in its memory, and may repeat the display until a stop command is issued. Alternatively, the terminal may display the data until a predetermined time has elapsed.
  • the control station may include a timer and circuitry to send out start and stop signals to one or more terminals at preselected or random intervals , so that the displays become active and inactive intermittently to stimulate interest.
  • the control station preferably also includes means to select data items stored in its memory for sending to one or more terminals, and can address command signals to the terminals so that each terminal can execute a display routine.
  • a display routine may be the display of all data items in the memory 534 of the terminal in a predetermined order, the display of data items in a random order, the intermittent display of one or a series of data items interspersed with intervals of no display, or any other sequence.
  • Programming of the terminals is effected from the control station, using operator inputs via the input device 511.
  • display panel is primarily intended for use in airline environments
  • seats equipped with display panels according to the invention may be used in any passenger vehicle to provide a neat and attractive initial impression to the passenger while simultaneously enabling advertising material to be displayed to the passenger during his or her journey.
  • the structure disclosed for fixing the display panel to a supporting surface may be adapted to provide a concealed fixing for other purposes , for example for mounting a framed picture or a notice or sign to a wall.
  • a fixing may find utility in public places such as restaurants, where the picture may be securely mounted by concealed fixings, but the frame may be removed from 9/04381
  • the wall easily for the picture to be changed to match the decor after redecoration, or if the wording of a sign or notice requires alteration.
  • the mounting elements may be configured with the piercing shank 151 replaced by a threaded shank for cooperation with a conventional wall plug.
  • an adhesive may be used to bond the mounting element to a wall.
  • the mounting element may be an integrally moulded plastics component including an expanding dowel type fixing, or a conventional headed fixing screw may be used with a screw thread.

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Aviation & Aerospace Engineering (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Chair Legs, Seat Parts, And Backrests (AREA)

Abstract

L'invention concerne des panneaux publicitaires prévus pour être fixés à des supports. Ces supports peuvent être placés dans des habitacles de véhicules, en particulier, dans des avions. Selon certains modes de réalisation, les panneaux d'affichage sont fixés, de manière libérable, aux dos des sièges. L'affichage peut être un élément imprimé, ou le panneau peut comprendre un écran pour visualiser des images graphiques ou fixes ou animées ou un texte. Les panneaux peuvent nécessiter un outil permettant de les retirer du dos des sièges. Pour améliorer la décoration de la cabine, ces panneaux peuvent être positionnés de manière à être cachés par les tablettes fixées aux dos des sièges et pouvant être repliées pour recouvrir une zone du dos du siège une fois repliées.
PCT/GB1998/002053 1997-07-14 1998-07-13 Panneau publicitaire WO1999004381A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU82355/98A AU8235598A (en) 1997-07-14 1998-07-13 Advertising panel
EP98932428A EP0995182A1 (fr) 1997-07-14 1998-07-13 Panneau publicitaire

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
GB9714794.6 1997-07-14
GB9714794A GB2311887B (en) 1997-07-14 1997-07-14 Advertising panel
GB9721383.9 1997-10-08
GBGB9721383.9A GB9721383D0 (en) 1997-10-08 1997-10-08 Electronic advertising panel
GB9810858A GB2321757B (en) 1998-05-20 1998-05-20 Advertising panel
GB9810858.2 1998-05-20

Publications (1)

Publication Number Publication Date
WO1999004381A1 true WO1999004381A1 (fr) 1999-01-28

Family

ID=27268932

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB1998/002053 WO1999004381A1 (fr) 1997-07-14 1998-07-13 Panneau publicitaire

Country Status (3)

Country Link
EP (1) EP0995182A1 (fr)
AU (1) AU8235598A (fr)
WO (1) WO1999004381A1 (fr)

Cited By (19)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19835690A1 (de) * 1998-08-07 2000-02-10 Norbert Mehl Vorrichtung zur Aufnahme eines Werbeträgers
DE19854527A1 (de) * 1998-11-26 2000-05-31 Norbert Mehl Werbeträger mit einer dem Beobachter zugewandten Sichtfläche
FR2797509A1 (fr) * 1999-08-12 2001-02-16 Jean Luc Mineas Dispositif d'affichage dans les moyens de transport
EP1187085A2 (fr) * 2000-09-11 2002-03-13 Mitsubishi Denki Kabushiki Kaisha Procédé et dispositif pour présenter des images devant les passagers de véhicules en marche
EP1260433A3 (fr) * 2001-05-23 2003-11-26 Thomas Bader Table pliante pour avions ou véhicules
EP1643474A1 (fr) * 2004-10-04 2006-04-05 Georgios Bekiaris Méthode de présentation de messages publicitaires avec utilisation de pochettes transparentes dans le transport public
WO2007121766A1 (fr) * 2006-04-21 2007-11-01 Inviseo Media Ltd Système de publicité intégré à un siège de véhicule
WO2007122514A2 (fr) * 2006-04-21 2007-11-01 Inviseo Media Ltd. Système d'affichage pour siège de véhicule
WO2009059932A1 (fr) * 2007-11-05 2009-05-14 Airbus Operations Gmbh Module d'affichage pour l'affichage d'informations d'affichage spécifiques aux passagers
US7971929B2 (en) 2009-10-28 2011-07-05 Be Aerospace, Inc. Meal tray with advertising display
WO2011094668A2 (fr) 2010-01-29 2011-08-04 Weber Aircraft Llc Ensemble de dossier de siège
WO2011143648A2 (fr) 2010-05-14 2011-11-17 Weber Aircraft Llc Système de couplage
US8540309B2 (en) 2009-09-21 2013-09-24 Inviseo Media Holdings Limited Apparatus for receiving an information medium
US8777310B2 (en) 2010-06-23 2014-07-15 Zodiac Seats Us Llc Seat back assembly
DE102014213017A1 (de) 2014-07-04 2016-01-07 Schott Ag Ablageelement
US9387912B2 (en) 2009-10-09 2016-07-12 Driessen Aircraft Interior Systems, Inc. Panel inserts for aircraft and other vessels
US9387932B2 (en) 2009-10-09 2016-07-12 Driessen Aircraft Interior Systems, Inc. Panel inserts for aircraft and other vessels
EP3119675A4 (fr) * 2014-03-19 2017-11-22 B/E Aerospace Inc. Structure de panneau en treillis et procédé
DE102019108218A1 (de) * 2019-03-29 2020-10-01 Airbus Operations Gmbh Flugzeugsitz, Flugzeugsitzanordnung mit einem Flugzeugsitz und Flugzeug mit einer Flugzeugsitzanordnung

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Publication number Priority date Publication date Assignee Title
CN108556860B (zh) * 2018-04-09 2019-09-13 宁波力芯科信息科技有限公司 一种用于动车的无线充电座椅靠背

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Cited By (31)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE19835690A1 (de) * 1998-08-07 2000-02-10 Norbert Mehl Vorrichtung zur Aufnahme eines Werbeträgers
DE19854527A1 (de) * 1998-11-26 2000-05-31 Norbert Mehl Werbeträger mit einer dem Beobachter zugewandten Sichtfläche
FR2797509A1 (fr) * 1999-08-12 2001-02-16 Jean Luc Mineas Dispositif d'affichage dans les moyens de transport
EP1187085A2 (fr) * 2000-09-11 2002-03-13 Mitsubishi Denki Kabushiki Kaisha Procédé et dispositif pour présenter des images devant les passagers de véhicules en marche
EP1187085A3 (fr) * 2000-09-11 2003-05-14 Mitsubishi Denki Kabushiki Kaisha Procédé et dispositif pour présenter des images devant les passagers de véhicules en marche
US6745111B2 (en) 2000-09-11 2004-06-01 Mitsubishi Denki Kabushiki Kaisha System and method for presenting information to passengers in conveyance
EP1260433A3 (fr) * 2001-05-23 2003-11-26 Thomas Bader Table pliante pour avions ou véhicules
EP1643474A1 (fr) * 2004-10-04 2006-04-05 Georgios Bekiaris Méthode de présentation de messages publicitaires avec utilisation de pochettes transparentes dans le transport public
US8091959B2 (en) 2006-04-21 2012-01-10 Inviseo Media Holdings Limited Display system for a vehicle seat
WO2007121766A1 (fr) * 2006-04-21 2007-11-01 Inviseo Media Ltd Système de publicité intégré à un siège de véhicule
WO2007122514A2 (fr) * 2006-04-21 2007-11-01 Inviseo Media Ltd. Système d'affichage pour siège de véhicule
WO2007122514A3 (fr) * 2006-04-21 2008-05-22 Inviseo Media Ltd Système d'affichage pour siège de véhicule
US8947266B2 (en) 2007-11-05 2015-02-03 Airbus Operations Gmbh Display module for displaying passenger-specific display information
WO2009059932A1 (fr) * 2007-11-05 2009-05-14 Airbus Operations Gmbh Module d'affichage pour l'affichage d'informations d'affichage spécifiques aux passagers
CN101909995A (zh) * 2007-11-05 2010-12-08 空中客车营运有限公司 用于显示特定于乘客的显示信息的显示模块
US8540309B2 (en) 2009-09-21 2013-09-24 Inviseo Media Holdings Limited Apparatus for receiving an information medium
US9387932B2 (en) 2009-10-09 2016-07-12 Driessen Aircraft Interior Systems, Inc. Panel inserts for aircraft and other vessels
US9387912B2 (en) 2009-10-09 2016-07-12 Driessen Aircraft Interior Systems, Inc. Panel inserts for aircraft and other vessels
US7971929B2 (en) 2009-10-28 2011-07-05 Be Aerospace, Inc. Meal tray with advertising display
US9067510B2 (en) 2010-01-29 2015-06-30 Zodiac Seats Us Llc Seat back assembly
WO2011094668A3 (fr) * 2010-01-29 2011-10-06 Weber Aircraft Llc Ensemble de dossier de siège
WO2011094668A2 (fr) 2010-01-29 2011-08-04 Weber Aircraft Llc Ensemble de dossier de siège
WO2011143648A3 (fr) * 2010-05-14 2012-02-02 Weber Aircraft Llc Système de couplage
US9045096B2 (en) 2010-05-14 2015-06-02 Zodiac Seats Us Llc Coupling assembly
WO2011143648A2 (fr) 2010-05-14 2011-11-17 Weber Aircraft Llc Système de couplage
US9758248B2 (en) 2010-05-14 2017-09-12 Zodiac Seats Us Llc Coupling assembly
US8777310B2 (en) 2010-06-23 2014-07-15 Zodiac Seats Us Llc Seat back assembly
EP3119675A4 (fr) * 2014-03-19 2017-11-22 B/E Aerospace Inc. Structure de panneau en treillis et procédé
DE102014213017A1 (de) 2014-07-04 2016-01-07 Schott Ag Ablageelement
DE102019108218A1 (de) * 2019-03-29 2020-10-01 Airbus Operations Gmbh Flugzeugsitz, Flugzeugsitzanordnung mit einem Flugzeugsitz und Flugzeug mit einer Flugzeugsitzanordnung
US11565817B2 (en) 2019-03-29 2023-01-31 Airbus Operations Gmbh Aircraft seat, aircraft seat arrangement having an aircraft seat, and aircraft having an aircraft seat arrangement

Also Published As

Publication number Publication date
EP0995182A1 (fr) 2000-04-26
AU8235598A (en) 1999-02-10

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