WO1995017794A1 - Procede et appareil pour previsualiser des informations et effectuer des transactions - Google Patents

Procede et appareil pour previsualiser des informations et effectuer des transactions Download PDF

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Publication number
WO1995017794A1
WO1995017794A1 PCT/US1994/014178 US9414178W WO9517794A1 WO 1995017794 A1 WO1995017794 A1 WO 1995017794A1 US 9414178 W US9414178 W US 9414178W WO 9517794 A1 WO9517794 A1 WO 9517794A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
user
product
transaction
services
Prior art date
Application number
PCT/US1994/014178
Other languages
English (en)
Inventor
Jeffrey M. Cohen
Original Assignee
Pics Previews, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Pics Previews, Inc. filed Critical Pics Previews, Inc.
Priority to AU13993/95A priority Critical patent/AU1399395A/en
Publication of WO1995017794A1 publication Critical patent/WO1995017794A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the present invention relates to a method and apparatus for previewing information about a plurality of products and for effecting a transaction with respect to those products.
  • the apparatus of Stern is a music/video preview display system in which the consumer is presented with a variety of musical selections represented by, for example, album cover illustrations on a backlit key pad.
  • the consumer chooses a particular music selection by depressing the appropriate key, and the system retrieves the audio and corresponding video information from its optical disc memory.
  • the system has two optical discs ard two disc players to reduce access time to prevent consumers from getting bored and wandering off.
  • the system presents the consumer with the audio selection accompanied by, for example, an associated music video.
  • the audio and full-motion video information is digitally compressed and stored in a compact disc read-only-memory (CD-ROM) .
  • CD-ROM compact disc read-only-memory
  • the information is retrieved by a digital video interface system which rapidly decompresses the selected information, thereby further reducing access time.
  • the system is capable of simultaneously displaying textual information and full-motion video on the display screen.
  • the textual information may include, for example, pricing and other retail information for a specific location.
  • the system is capable of monitoring consumer selections for the purpose of maintaining proper inventories and developing marketing strategies.
  • a method and apparatus are provided for previewing information about a plurality of products and for effecting a transaction with respect to those products. More specifically, a kiosk is provided with which consumers may select audio-visual presentations about a variety of products including computer software, financial, travel, and entertainment related products and services.
  • PIN personal identification number
  • the encoded card may be a magnetically encoded card such as a credit card or a bank debit card.
  • the user may present an identification card (e.g., a driver's license) , or a business card which may be read by the apparatus by means of an optical scanner.
  • Transaction options might include a request for promotional material regarding the product to be sent to the consumer's address, a request for a printout of promotional information, or an immediate purchase of the featured product.
  • the kiosk includes a storage medium for storing audio and full-motion video information about a plurality of products, and means for displaying the audio and full-motion video information.
  • a decoder is provided for reading encoded information from cards inserted by consumers.
  • a user interface allows a consumer to enter various information and includes means for selecting a first product option from a plurality of product options, means for selecting a first transaction option from a plurality of transaction options, and means for entering a personal identification number.
  • a data link is provided for transmitting information to and from an external data system.
  • a processing means is included for processing information entered by means of the decoder and the user interface, as well as information transmitted from the external data system. The processing means is coupled to the storage medium, the display means, the user interface, the decoder, and the data link.
  • the decoder comprises a magnetic card reader for reading information from magnetically encoded cards such as, for example, credit cards, bank debit cards, or, according to one embodiment, a PICS Previews access card.
  • magnetically encoded cards such as, for example, credit cards, bank debit cards, or, according to one embodiment, a PICS Previews access card.
  • cards having programmable integrated circuits disposed thereon are available for such applications.
  • electronic devices for reading information stored in such integrated circuits may be employed.
  • Optical scanners may also be employed to read visual data on, for example, driver's licenses, business cards, or cards having data optically encoded thereon.
  • the storage medium comprises at least one CD-ROM.
  • the storage medium may also include a hard disk, alone or in combination with the CD-ROM.
  • the displaying means comprises at least one video monitor and at least one audio speaker.
  • the magnetic card reader reads magnetically coded information from credit cards and debit cards.
  • the external data system comprises a data base containing consumer information which may be accessed by the processing means by means of the data link using information obtained from the decoder.
  • the means for selecting a first product option comprises a first plurality of touch sensitive graphics, each graphic being a symbolic representation of a product option. In another embodiment, the first plurality of touch sensitive graphics are backlit. In still other embodiments, the symbolic representations represent entertainment, financial, or travel products and services. In one embodiment, the means for selecting a first transaction option comprises a second plurality of touch sensitive graphics, each graphic being a symbolic representation of a transaction option. In another embodiment, the second plurality of touch sensitive graphics are backlit. In still another embodiment, the symbolic representations comprise transaction options which include sending information to the user's address, on-location printing of promotional information, and purchasing products and services. The symbolic representations for each set of touch sensitive graphics may include both pictures and alphanumeric text.
  • the means for entering a personal identification number comprises a third plurality of touch sensitive graphics, each graphic comprising at least one alphanumeric symbol.
  • the third plurality of touch sensitive graphics are backlit.
  • a method for previewing information about a plurality of products and effecting a transaction is also provided.
  • the consumer is presented with a plurality of. product options.
  • a first selection signal is generated.
  • an audio-visual presentation about the first product is displayed.
  • a scanning signal is generated.
  • a personal identification number entered by the consumer a personal identification signal is also generated.
  • the personal identification number is then verified in response to the personal identification signal, and electronic information about the consumer is obtained based upon the scanning signal.
  • the consumer is also presented with a plurality of transaction options.
  • a second selection signal is generated.
  • the selected transaction may be effected.
  • the electronic information comprises the name of the user, the address of the user, the account balance and/or the credit history of the user.
  • FIGS. 1-7 are various views of a first kiosk designed according to the present invention.
  • Fig. 8 is a functional block diagram of one embodiment of the present invention.
  • Figs. 9a and 9b are portions of a flow chart illustrating a method of previewing product information and effecting a transaction according to a specific embodiment of the present invention.
  • FIG. 1 through 7 illustrate one embodiment of a product preview system designed according to the present invention.
  • the figures depict a kiosk in various isometric views.
  • the invention herein is described primarily with regard to the presentation of previews of computer software products and services, but it will be understood that the invention may be employed to preview a wide variety of products and services.
  • the invention herein could be used to present previews of financial, travel, or entertainment related products and services. Further variations in the operation and application of the present invention will be apparent to one of ordinary skill in the art.
  • the preview system is preferably mounted, at least in part, in a kiosk structure.
  • the kiosk structure may be constructed of a wide variety of materials including, for example, plastic, wood, metal, fiberboard or the like.
  • the kiosk is provided with a keyboard area and a video display area. Recessed into the kiosk are also speakers for presentation of the audio portion of a selected preview.
  • the audio and video display portions of the system may be separate from a remotely located kiosk or console.
  • the preview system employs a keyboard which includes a translucent sheet or sheets of plastic.
  • the keyboard may be illuminated from behind, and is divided into an array of product illustration regions which contain symbolic representations of financial products or services.
  • the selection keyboard shown has space for an array of about 100 product images. However, it will be understood that any desired number of selections may be presented to the user.
  • the keyboard illumination for a particular selection may be selectively toggled when the corresponding audio-visual presentation is being displayed.
  • a consumer In operation, a consumer approaches the kiosk, views the array of product or service related information available and indicates a selection by depressing the keyboard at the location of the desired selection. Within a few seconds, the preview system presents a product preview comprising audio and full-motion video portions.
  • a magnetically coded card such as a credit card, a bank debit card, or a PICS Previews access card into the apparatus, enter her personal identification number (PIN) , and select a transaction with regard to a specific product.
  • PIN personal identification number
  • the consumer may present a driver's license or business card to be read by an optical scanner, thereby providing the system with the requisite personal information. Available transactions might include a request for promotional material regarding the product to be sent to the consumer's address, a request for a printout of promotional information, or an immediate purchase of the featured product.
  • the consumer may insert the magnetically coded card prior to viewing product information.
  • Another feature of the system operation involves the "attraction" of a user to the kiosk through the display of promotional information in a predetermined manner when a given kiosk is not in use.
  • the system displays an ordered sequence of audio-visual selections according to input factors such as location, time of day, and available product inventory. Predetermined numbers of individual selections may be directed to display in a continuous sequence, or in a random manner. Further, the sequences themselves may be ordered in a predetermined manner.
  • the attract mode is enabled after a predetermined time during which the system has not received user input.
  • the preview system of the present invention is able to effectively process the data required for full-motion video in part due to the incorporation of data compression techniques in data storage and retrieval.
  • DVI Digital Video Interface
  • PC personal computer
  • the system is capable of displaying textual character information on the video display simultaneously with a full-motion video selection.
  • the display of text is enabled by the incorporation of a VGA board and the ability of the DVI board to merge text and graphics from the VGA board with full motion video from the CD-ROM drive.
  • FIG 8 provides an overall block diagram of the electronic components of the preview system.
  • the system is managed and controlled by a digital computer 14 which may be, for example, an IBM PC compatible computer, preferably equipped with a VGA card 16 of the type known to those in the art. While the invention is illustrated herein by way of reference to the use of a personal computer for management of the system, it will be apparent that a wide variety of digital processing devices could be used without departing from the scope of the invention herein. For example, a wide variety of microprocessors or even discrete logic could perform many or all of the functions disclosed herein.
  • PC 14 is connected to a custom I/O controller board via a 25-pin M/F connector.
  • the audio output of the DVI board in the PC is also connected to the custom I/O controller via a mini stereo plug.
  • the custom I/O controller polls a keyboard 6 for input from a consumer via the 25-pin connector.
  • the system may alternatively scan keyboard 6 using a keyboard controller of the type well known to those skilled in the art (such as those found in conventional personal computers) .
  • a keyboard controller would provide information to PC 14, indicating which, if_ any, of the keypads is depressed at a given time.
  • the custom I/O controller is used to transmit control information to and receive control information from the PC.
  • Video output from PC 14 can be provided directly to a standard VGA monitor, or can be provided to other types of monitors by incorporating a scan converter.
  • a scan converter receives input signals from PC 14 and outputs video signals to video monitor 34 via an RCA connection 101. Audio outputs from PC 14 are amplified by the custom I/O controller.
  • PC 14 is equipped with a Digital Video Interactive ("DVI") board 32 and a VGA board 16.
  • VGA board 16 and DVI board 32 are connected via a 26 pin ribbon cable.
  • PC 14 is also equipped with a CD-ROM Drive 42.
  • CD-ROM drive 42 is connected to the DVI board via a 50 pin ribbon cable.
  • CD-ROM drive 42 is only one of many types of storage media which may be employed to store all or part of the audio and full-motion video information.
  • hard disk 36 may be employed in this capacity, either alone, or in combination with CD-ROM drive 42.
  • any medium, or combination of media, suitable for storing audio and full-motion video may be used for this purpose.
  • PC 14 also employs a modem 50 to allow connections via phone line to a remote location 60.
  • Communication with the preview system from remote locations may serve several purposes. For example, in some circumstances, it may be desirable to track user selections at specific retail locations. Such information may be useful to adjust the inventory. Such statistics may also provide valuable marketing information
  • Communication with the kiosks may also enable "targeted text" messages to be sent via modem from an off-site location to the kiosk system.
  • the messages would preferably be stored on writable storage means in the kiosk, such as, for example, hard disk 36 within PC 14.
  • the messages correspond to one or more predetermined product or service selections, and when such selections are chosen by a consumer, the text messages are retrieved from the storage means and overlaid onto the video output display via scan converter 102.
  • Typical messages include current information regarding the selected product or service. Connection via modem to an off-site location may further be utilized to load updated data and other information to specific kiosks, or all kiosk locations. Data constituting a new display array of products offered, in which certain of the products are deleted or added from prior versions may be loaded from an off-site location.
  • Audio outputs are provided to Kiosk speakers from the custom I/O controller via a custom cable harness. Audio outputs can also be provided to television speakers from the custom I/O controller via standard RCA plugs.
  • the preview system is also equipped with a magnetic card reader 104 of the type used in, for example, automated teller machines. Magnetic card reader 104 comprises a port in which a card having magnetically recorded information stored in a magnetic stripe may be inserted. At least one magnetic sensor translates the magnetically recorded information into electronic information which is then processed by PC 14.
  • a magnetic transducer comprises a ring-shaped electromagnet with a gap which faces in the direction of the magnetic stripe.
  • the electromagnet comprises an inductive coil wrapped around a magnetic core.
  • magnetic flux emanating from the stripe is intercepted by the core, thereby inducing a voltage in the coil proportional to the rate of change of the flux and representative of the magnetic information recorded in the magnetic stripe.
  • Other types of sensors may also be used to read magnetic information, such as, for example, magnetoresistive and Hall effect transducers. Magnetooptical techniques may also be utilized in this regard.
  • PC 14 In response to the insertion of a magnetically encoded card into magnetic card reader 104, PC 14 performs such tasks as verification of a personal identification number entered by the user, retrieval of personal and account . information of the user by means of modem 50, recordation and transmission of transactions to remote locations, such as, for example, a financial institution. Alternatively, information about the consumer may be entered via an optical scanner 104 (in place of magnetic card reader 104) . Optical scanner 104 may read visual information from a variety of sources such as, for example, the consumer's driver's license or business card. Finally, the preview system may include a printer
  • Figs. 9a and 9b are portions of a flow chart illustrating a method of previewing product information and effecting a transaction according to the present invention.
  • the user initiates the sequence by viewing the preview selections, and indicating a choice.
  • the program loops through reading the keyboard at step 201. If a key was pressed at step 202, the process then proceeds to step 210 for diagnostics. Otherwise, the process proceeds to step 203, to determine whether the system is in a video play mode.
  • step 210 if the current mode is DIAGNOSTICS, the system is then directed to handle the diagnostics represented at step 217. Otherwise, the process proceeds to step 211.
  • the system searches for the digitally stored track, decompresses the selected data stored on the track, and then plays the combined video and audio presentation at step 216.
  • step 212 the system queries whether a particular switch, for example, a colored Button #1 representing a store employee control function was pressed. If this is the case, the system displays the first diagnostics screen, represented by step 215. Otherwise, the process proceeds to step 213. Similar to step 212, at step 213, if, for example, a colored Button #2, representing repair technician control function was pressed, the system then, displays the second diagnostics screen indicated as step 214.
  • a particular switch for example, a colored Button #1 representing a store employee control function was pressed.
  • step 203 the system queries whether a video is currently playing. If so, the system maintains playing that video, as represented by step 209. If a video is not presently playing when queried at step 203, the process proceeds to step 204.
  • the system asks if the attract count is 0 or 4. If so, the system then plays a random attract video and sets the attract count to 1 (steps 207 and 208) .
  • the flowchart of Fig. 9b illustrates a method of effecting a transaction according to a specific embodiment of the present invention.
  • the flowchart begins at the same initialization step 200 as the flowchart of Fig. 9a and operates in parallel therewith.
  • PC 14 reads the output of the magnetic scanner. If a user inserts a magnetically encoded card into the magnetic scanner, the system prompts the user to enter her personal identification number (PIN) (step 223) . If a card is not inserted, the system continues to monitor the magnetic scanner output.
  • PIN personal identification number
  • the system resumes monitoring the magnetic scanner output (steps 225 and 226) .
  • the system verifies that the entered number matches the PIN encoded on the card (step 227) . If the entered number does not match the PIN, the system notifies the user that the number is invalid and resumes monitoring of the magnetic scanner output (step 229) . If the number is valid, the system retrieves information about the user, like, for example, name, address, and, in some embodiments, account information (step 230) . The system also prompts the user to enter a transaction option.
  • the system then monitors the transaction option keypad (step 231) and executes a transaction if one is selected by the user (step 235) . If a transaction is not selected within a programmable period of time, the system resumes monitoring the magnetic scanner output (steps 233 and 234) .
  • the present invention provides a greatly improved method and apparatus for displaying audio and associated full- motion video previews. While the invention has been particularly shown and described with reference to specific embodiments thereof, it will be understood by those skilled in the art that the foregoing and other changes in the form and details may be made therein without departing from the spirit or scope of the invention.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Kiosque comportant un moyen (42) de stockage d'informations audio et vidéo sur une série de produits et un moyen de présentation (34) desdites informations. Un décodeur (104) permet au client d'entrer des informations personnelles. Une interface client (6) lui permettant d'entrer différentes informations comporte un moyen de sélectionner un premier choix de produit parmi plusieurs; un moyen d'introduction d'un numéro personnel d'identification. Une liaison (50) de transmission de données assure la transmission bidirectionnelle d'informations avec un système de données extérieur (60). Un moyen de traitement(14) traite les informations entrées à l'aide du décodeur et de l'interface client et celles fournies par le système de données extérieur. Ledit moyen de traitement est relié au moyen de stockage, au moyen de présentation, à l'interface client, au décodeur et à la liaison de transmission de données.
PCT/US1994/014178 1993-12-22 1994-12-08 Procede et appareil pour previsualiser des informations et effectuer des transactions WO1995017794A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU13993/95A AU1399395A (en) 1993-12-22 1994-12-08 Method and apparatus for previewing product information and effecting a transaction

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US17839093A 1993-12-22 1993-12-22
US08/178,390 1993-12-22
US18359694A 1994-01-19 1994-01-19
US08/183,596 1994-01-19

Publications (1)

Publication Number Publication Date
WO1995017794A1 true WO1995017794A1 (fr) 1995-06-29

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PCT/US1994/014178 WO1995017794A1 (fr) 1993-12-22 1994-12-08 Procede et appareil pour previsualiser des informations et effectuer des transactions

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WO (1) WO1995017794A1 (fr)

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2752073A1 (fr) * 1996-08-02 1998-02-06 Sbo Borne de consultation de supports informatiques, en particulier de cd-rom
US5963916A (en) * 1990-09-13 1999-10-05 Intouch Group, Inc. Network apparatus and method for preview of music products and compilation of market data
US5990879A (en) * 1996-12-20 1999-11-23 Qorvis Media Group, Inc. Method and apparatus for dynamically arranging information in a presentation sequence to minimize information loss
WO2000021062A1 (fr) * 1998-10-05 2000-04-13 Objectsoft, Corporation Systeme d'acces aux informations
WO2001040987A1 (fr) * 1999-12-01 2001-06-07 Silverbrook Research Pty. Ltd. Lecteur video dote d'un capteur de code
WO2002025624A1 (fr) * 2000-09-19 2002-03-28 Otis Elevator Company Publicite interactive a contexte selectionne
FR2825824A1 (fr) * 2001-06-06 2002-12-13 Mohamed Harzi Systeme de communications comportant plusieurs recepteurs
AU2004200370B2 (en) * 1999-12-01 2006-08-24 Silverbrook Research Pty Ltd Video player with code sensor
US7533816B2 (en) 2000-11-25 2009-05-19 Silverbrook Research Pty Ltd Method of associating audio with a position on a surface

Citations (4)

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US4675515A (en) * 1986-03-04 1987-06-23 Lucero James L Drive-through credit card payment device
US5027400A (en) * 1988-08-19 1991-06-25 Hitachi Ltd. Multimedia bidirectional broadcast system
US5084768A (en) * 1989-09-29 1992-01-28 Stern Michael R Method and apparatus for previewing recorded information
US5237157A (en) * 1990-09-13 1993-08-17 Intouch Group, Inc. Kiosk apparatus and method for point of preview and for compilation of market data

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4675515A (en) * 1986-03-04 1987-06-23 Lucero James L Drive-through credit card payment device
US5027400A (en) * 1988-08-19 1991-06-25 Hitachi Ltd. Multimedia bidirectional broadcast system
US5084768A (en) * 1989-09-29 1992-01-28 Stern Michael R Method and apparatus for previewing recorded information
US5237157A (en) * 1990-09-13 1993-08-17 Intouch Group, Inc. Kiosk apparatus and method for point of preview and for compilation of market data

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5963916A (en) * 1990-09-13 1999-10-05 Intouch Group, Inc. Network apparatus and method for preview of music products and compilation of market data
FR2752073A1 (fr) * 1996-08-02 1998-02-06 Sbo Borne de consultation de supports informatiques, en particulier de cd-rom
US5990879A (en) * 1996-12-20 1999-11-23 Qorvis Media Group, Inc. Method and apparatus for dynamically arranging information in a presentation sequence to minimize information loss
WO2000021062A1 (fr) * 1998-10-05 2000-04-13 Objectsoft, Corporation Systeme d'acces aux informations
KR100718938B1 (ko) * 1999-12-01 2007-05-16 실버브룩 리서치 피티와이 리미티드 코드 센서를 갖는 비디오 플레이어
AU2004200370B2 (en) * 1999-12-01 2006-08-24 Silverbrook Research Pty Ltd Video player with code sensor
WO2001040987A1 (fr) * 1999-12-01 2001-06-07 Silverbrook Research Pty. Ltd. Lecteur video dote d'un capteur de code
US7263270B1 (en) 1999-12-01 2007-08-28 Silverbrook Research Pty Ltd Video player with code sensor
CN100421108C (zh) * 1999-12-01 2008-09-24 西尔弗布鲁克研究有限公司 用编码底片操作的视频播放器
US7864360B2 (en) 1999-12-01 2011-01-04 Silverbrook Research Pty Ltd Capture and link object
US7894703B2 (en) 1999-12-01 2011-02-22 Silverbrook Research Pty Ltd Retrieving video data via a coded surface
US8180193B2 (en) 1999-12-01 2012-05-15 Silverbrook Research Pty Ltd Video player with code sensor and memory for video data retrieval
WO2002025624A1 (fr) * 2000-09-19 2002-03-28 Otis Elevator Company Publicite interactive a contexte selectionne
US7533816B2 (en) 2000-11-25 2009-05-19 Silverbrook Research Pty Ltd Method of associating audio with a position on a surface
US7934654B2 (en) 2000-11-25 2011-05-03 Silverbrook Research Pty Ltd Method of associating recorded audio with position
FR2825824A1 (fr) * 2001-06-06 2002-12-13 Mohamed Harzi Systeme de communications comportant plusieurs recepteurs

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