US883157A - Sheet to be used for printing publications. - Google Patents

Description

No. 883,157. I PATENTED MAR. 24, 1908,

J. W. BROOKS & J. H. KINEALY. SHEET TO BE USED FOR PRINTING PUBLIGATLONS.

APPLICATION FILED NOV.5, 1906.

WITNESSES: E

- James W Bro o/tz;

IN VEN TORS' MM BY arm John /1, Emmy, m a. flixrw 7 W ATTORNEY.

.20 tions for advertisin UNIT D STATES parents osmos.

1 JAMES W. BROOKE AND JOHN KINEALY, OF FERGUSQN, MISSOURL SIIEE'I TO BE USED FQR PRINTING FUB-LIGATIONS.

Application filed November 6, 19 56.

' To all whom it may concern:

Be it known that we, James W. Bnoons and JOHN H. KINEALY, both residing at Ferusornlin the county of St. Louis and State of i issou'iyi, have invented a new and: useful linrovement in Sheets to be Used for Printing ublications, of which the following is a full, clear, and exact specification, reference being .hadto} the accompanying drawir-igs, which form a part thereof. w

Our invention relates to sheets of pap which are used for. printed publications, printingon. both sides of the sheets the that are to appear in the publication.

pages being arranged so that'when the sheets are folded they will follow one another according to a certain predetermined order.

' Ther'object of our invention is to enable publis'hersto provide at low cost, illustrav matter which is to ap pear in the pages 0? their publications; and another object of our invention is to enable advertisers who advertise only at irregular intervals to obtain illustrations for the mat 5 ter of their advertisements without the nece"- I sitof having special cuts repared, thus enab --the advertisers to a d to the efi'ectiveness of the texts of their advertising matter. Thefigures show a term of our invention in 0- which a sheet of paper is used in such. a way as. to fol-m, when of a'publication. Figure 1 shows the side oi the sheet that y 'will appear as pa es 1 and l of the publica- 516 tion; and Fig. 2a ows the side of the sheet that will appear as pages 2 and 3 of the publication;

' The publishers of what are known through out the country as local magazines, are in the 0 habit of buying a certain number of printed matter for the magazine containing stories and other matter of interest, arm which in the trade is known as syndicate matter. This syndicate matter in connec- 5 tion with local matter, which is matter pertraining to the localities in which the maga- .zines are published, form the complete magazine.- The local ublisher derives his income from the sales oi advertising space to mor- "'cha1 1ts, manufacturers, and others who wish to reach the people in the special locality where the magazine circulates. The firm fur nishin the syndicate matter derives its in come, mm the sale of the syndicate matter to 5 theipublishers and also from the sale of advertisirtg space to what are known as national properly folded, four pages Specification oi'Letters Patent.

Patented March 24, 1908,- Sfitizd lilo. 3lilfil65.

advertisers. The publisher after buying the syndicate matter buys ordinary white paper sheets on. which he prints all the pages of the local matter of the magazine and also all the Jages devoted to local advertisers. As. the local advertisers cannot usually aii ord to have on ts made for the purpose of illustrating the texts. of their advertisements, the section of the magazine devoted to. local advertisers does not present so attractive an appearance as that (llfitfltltl to the national advertisers, because of the absence oi illustrations in con.-

nection with the advei seinents. of the local;

section. in our invention sheets of paper prepared by printing upon them illus tra'tious suitable to such local standard. busias are likely to beadvertised in the local sections of the magazines. and then the local pu blishei' simply prints upon these prepared sheets the text of each local advertisement in such a, we that it will appear in con nection with, and as complementary to, a proper and suitable illustration. This enables the ublish to provide at a small cost so labi e illustrations for the local advertising matter and enables him. to makehis advertis ing; space more attractive and easily sold to the local advertiser; and it further enhances the drawing or pulling power of the local advertisement, and enables the local advertiser to obtain greater returns from. it than otherwisewould. .lt "0. makes the pages devoted to local adver ments have a better appearance and be more in keeping with the 0 represents an illustration for an adven tisement; D represents the space in which the text of the mlvertisement will be printed; and E represents a border by which the illustration and the printed matter connected or inclosed. As prepared for sale to the pub lisher, the sheets will have upon them the illustrations C, and the borders E, but the printed matter in the space 1) is to be printedinby the publisher of the magazine.

in i, the upper half of page i is sup.-.

.of a hardware store, and the upper right hand quarter is supposed to be used for an advertisement of a drug store. The lower right hand quarter of this page is supposed to be used by a baker or confeotioner.

In Fig. 2, page 2 contains in the upper quarter a space suitable for the advertise- 'ment of a boot and shoe dealer; and in the any small advertisement.

middle half a space suitable for the advertisement of a real estate dealer or a builder. The lower quarter of this age is divided into two spaces, each of winch is sup osed to be one-eighth of a page and has or '.\an illustrated border so that it is suitable or Page 3 in Fig; 2 shows one whole page which is supposed o be devoted to the advertisement of' a dry goods store, and has an illustration intended to supplement; the text of the advertisement.

The figures show some of the different ways in which a page may be divided and also the character of the illustrations that ma be used, in connection with the spaces.

' It is evident that the number of pages that ma be made of one sheet may be varied at wil and depends only upon the relative sizes. of the sheet of paper and the pages of: the;

publication. .The character and general ,i ippearance of the illustrations-may be varied and made so as to best serve the purpose and demands of the local advertisers.

What we claim as new and desire to secure Letters Patent for, is:

1. A sheet of paper to be used for printing publications, having illustrations thereon suggestive of different businesses, and havingspacesadjacent to said illustrations free i from printed matter and of sufficient dimensions to receive the necessary advertising matter relating to the subject matter of said illustrations, substantially as described.

2. A sheet of paper to be used for printing publications, having illustrations thereon suggestive of (.l itierent businesses, and having spaces adjacent to said illustrations free from printed matter and of sufficient dimensions to receive the. necessary advertising matter relating to the subject matter of said illustrations, and having borders identifying said spaces with their respective illustrations, substantially as described. I

3. A sheet of paper to be used for printing publications, having illustrations thereon suggestive of different businesses, each of which is illustrative of some phase of the business which it suggests, and having spaces adjacent to said illustrations free from printed matter and of sufficient dimensions to receive the necessary advertising matter relating to the subject matter of said illustrations, substantiallv as described.

4. A sheet of paper to be used for printing publications, having illustrations thereon suggestive of difi'erent businesses, and having spaces adjacent to said illustrations free from printed matter and of sufficient dimensions to receive the necessary advertising matter relating to the subject matter of said illustrations, said illustrations and spaces being positioned to appear'on the pagps of the publication when said sheet is iolded, substantially as described.

5. sheet of paper to be used for printing publications, having illustrations thereon suggestive of diil'erentbusinesses, and having spacesmljaeent to said illustrations free from printed matter and of sufficient disaid illustrations, and borders identifying said spaces with their respective illustrations, the illustrations and spaces being 0- sitioned to appear on the pages of the pu lication when said sheet is folded, substantially as described.

In testimony whereof we affix our signatures, in the presence of two witnesses.

JALIES W. BROOKS.- JOHN H. KINEALY.

Witnesses:

HARRIET M. HETFIELD, LILLIE Manama.

.luensions to receive the necessary advertisungnnatter relating to the subject matter of

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