US2773592A - Display card - Google Patents

Description

E. H. DUVAL Dec, 11, 1956 DISPLAY CARD 2 Sheets-Sheet 1 Filed Nov. 21, 1952 INVENTOR. Wifi M Dec. 11, 1956 E. H. DUVAL 2,773,592

I DISPLAY CARD Filed Nov. 21, 1952 2 Sheets-Sheet 2 I v I I I -47 IN V EN TOR.

United States PatcntO DISPLAY CARD Ernest H. Duval, Winthrop, Mass., assignor to The Gillette Company, Boston, Mass., a corporation of Delaware Application November 21, 1952, Serial No. 321,863

1 Claim. (Cl. 206-79) This invention comprises a new and improved card display combination for slitted safety razor tucks or other packages that it is desired to present conspicuously to possible customers.

The problem of conveniently attaching small packages to display cards or carrier cards so that they may be securely held and at the same time readily removed as purchased has not been satisfactorily solved prior to the present invention. When such packages are merely slipped upon elongated tongues formed from the body of a card, the packages are likely to become detached or displaced in shipping, handling and erecting the loaded cards. Metallic fasteners are unsatisfactory on account of expense and labor cost of setting them, and in many cases they are either not sufiiciently secure in operation, or else they destroy or damage the packages when they are detached.

The present invention obviates the objections previously encountered and presents advantages peculiar to itself, namely that without further expense than the cost of a suitable die and without any increase whatever in material cost, a positive lock is provided for holding each package securely in position upon a tongue outlined in the card.

Going more into detail, it is now proposed to form the display card with an elongated tongue severed from the body of the card along both sides and at one end, and to set off within the contour of the tongue a projecting lock, which, as herein shown, may take the shape of one or more cars designed to be folded out of the plane of the tongue after the latter has been inserted through the slit of the package or tuck and cannot be withdrawn through the slit. In some cases, as in association with a slitted tuck, the locking element may become efiective when the tuck is forcibly withdrawn to tear off the top of the tuck and so expose the blades or the blade package therein for convenient removal by the purchaser. In any case, when the locking element is formed by ears folded back upon the body of the tuck, the ears are effective to hold the contents of the tuck in compact condition without any suggestion of rattle. For example, if loose blades are contained within the tuck, the folded ears tend to hold the blades compactly against the unslitted wall of the tuck.

These and other features of the invention will be best understood and appreciated from the following description of a preferred embodiment thereof selected for purposes of illustration and shown in the accompanying drawings in which:

Figs. 1 and 2 are, respectively, views in elevation and plan of a tuck and card preliminarily located for the assembling operation.

Figs. 3 and 4, 5 and 6, 7 and 8 are similar view-s showing the tuck and card in progressive assembling steps.

Fig. 9 is a view in longitudinal section on an enlarged scale corresponding to Fig. 7.

Fig. 10 is a view in cross section on the line 10-10 of Fig. 9.

2,773,592 Patented Dec. 11, 1956 ice Fig. 11 is a view in perspective of the assembled tuck and card, and

Fig. 12 is a view in perspective of the same as seen from the rear.

In the accompanying drawings the invention is illustrated as embodied in an individual card designed to be assembled with a single tuck, although it will be apparent that in many instances it may be desired to assemble ten or a dozen tucks or packages on a single display card. As shown in Fig. 2, however, the card 10 is rectangular in shape and has outlined symmetrically in its body an elongated tongue 11 which issevered from the body of the card along both sides and across its lower end. At its unsevered end, the tongue 11 merges into the body of the card, and since the latter is ordinarily formed of stiff but somewhat flexible cardboard, the tongue may be angularly displaced from the plane of the card without cracking or otherwise impairing its permanent connection therewith. A pair of ears 12 and 13 is defined within the contour of the tongue, and adjacent to its root or unsevered end. As herein shown, these ears are of rhomboidal outline and disposed with their longest side innermost and merely scored to form a folded line but not severed from the material of the card. The other three sides of each of the ears are severed so that each ear may be readily folded about the longitudinal axis of its inner edge. The outer edge of each ear, when not folded, coincides with the contour of the elongated tongue 11.

The card 10 is herein shown and designed to be assembled with a safety razor tuck 14 rectangular in shape and provided in one side wall with a transverse slit 15. In practice, such tucks are designed to contain a stack of safety razor blades individually wrapped in envelopes or, as suggested in Figs. 7 and 9, a blade dispenser which may contain 20 to 40 unwrapped blades arranged to be withdrawn one by one by the user. The slit 15 is located near the upper end of the tuck, and the tuck is usually sealed as soon as the contents have been packed therein.

The operation of assembling the slitted tuck 14 with the card 10 may be carried out automatically at a high rate of speed by machinery designed for that purpose.

Certain elements of the machine are shown in Figs. 3-6 for the purpose of explaining the assembling operation. As suggested in Figs. 3 and 4, the card 10 is moved horizontally by feeding mechanism not shown towards the slitted tuck 14, and in this movement a rollercarrying plunger 16 is lowered to engage the advancing end of the tongue 11 as the latter passes over that portion of the front wall of the tuck which lies above the slit 15. The efiect of movement of the plunger 16 is to depress the portion 17 of the wall of the tuck so as to cause the slit 15 to gap open. The plunger also depresses the advancing end of the tongue 11 so that the tongue will enter the open slit and pass into the tuck beneath the undeflected major portion of the front wall.

At the same time, a pair of transversely spaced plungers 18 and 19 move downwardly, engage the ears 12 and 13 and fold them downwardly until they stand at substantially with the lower face of the card 10.

As soon as the tongue 11 has entered the opened slit 15, the plungers 16, 18 and 19 are lifted as indicated in Fig. 5 and a pair of wiper blades 20 and 21 having beveled ends as shown in Fig. 6 are advanced beneath the card 10 into position to cause the ears 12 and 13 to be folded inwardly together another 90 or until they lie in contact with the under face of the card 10 as shown in Fig. 5. Continued movement of the cards towards the left as shown in Figures 5-7 causes the folded ears 12 and 13 to pass through the slit 15 and into the tuck. Having once passed through the slit, the two ears have sulficient resiliency to spring downwardly against the V v contents of the tuck. In Fig. 7 this is shown as a rectangular dispenser 22, and ibwill be seen that the ears IZAandMIS/engagethetop-face of the dispenser and hold it as a Whole yicldingly against the unslittedtbottomrwallc the tuck compactly against displacement or rattling. The

connection between the tuck and the. card as herein above described is also useful in preventing pilfering since the card. is conspicuous and the tuck can, not by any means he surreptitiously disengaged. from it.

Having thus disclosed my invention and described in' detail an illustrative embodiment'thereof, I claim as new and desire to secure by Letters Patent:

A merchandise display card of resiliently foldable material in combination with a flat-walled merchandise carton, said carton having a transverse securernent slit in one of its fiat-wallediportions, said card. having a longitudinally-extending tongue, struck therefrom, inserted.

. 4; intothe carton slit, the base portion of the tongue being partially separated from the card by two short tongue slits extending part way towards each other from the respective sides of said tongue and aligned with the carton slit, and a pair of relatively short locking ears, struck from the integral with said tongue, disposed at opposite ends of the base portionofsaid tongue, said ears being bounded in part by the aforesaid tongue slits and having fold lines parallelling-the longitudinal direction of the tongue. about which said ears are folded inwardly, the card and carton assembly positioned with one edge of the carton slit in engagement with the facing edges on the card sideof the tongue slits, and the edges of the ears bounded by the tongueslits inobstructive engagement with the opposite facing edge of the carton slit, thereby positively to prevent relative longitudinal movement between the carton and the card in either direction.

References Citedlin :thefile of this patent UNITED STATES PATENTS 705,149 Runtz July 22, 1902 1,973,641 Locke Sept. 11, 1934 2,021,559" Lengsfield' Nov. 19, 1935 2,044,701 Iunkin June 16, 1936 2,065,482 Verhoven' Dec. 22, 1936

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