US2584947A - Display device for merchandise - Google Patents

Description

, Feb. 5, 1952 Filed Nov. 6. 1947 .FE-l

J. WALLEROWITZ 2,584,947

DISPLAY DEVICE FOR MERCHANDISE 2 SHEETS-SHEET 1 *FEa. 5

INVENTOR. M91111 fikou/lrz JOHN F 1952 Y J. WALLEROWITZ 2,584,947

DISPLAY DEVICE FOR MERCHANDISE Filed Nov. 1 947 2 SHEETS-Sl-IEZET 2 Q? :EF;T.B l Tar... IL=T 1U ,IM a

i ITS-"i1 Patented Feb. 5, 1952 DISPLAY DEVICE FOR MERCHANDISE John Wallerowitz, Marion, Ill.

Application November 6, 1947, Serial No. 784,471

3 Claims. (Cl. 211 -96) The present invention relates to fixtures for display purposes, and more particularly has reference to display fixtures for attractively displaying various types of merchandise in stores and similar establishments. 7

The display device in its broadest aspect includes a vertically disposed support which may be removably attached to plate glass windows, walls or other suitable supporting surfaces. The support is so designed that its vertical position exhibiting differenttypes of merchandise, and, mother instances, the support may carry but a single bracket. The bracket is so designed that the article supporting device may be disposed in a plurality of horizontal positions and maintained in the desired horizontal position.

An object of the present invention is to provide a support or holder for display brackets which may be readily secured to or detached from a supporting member such as walls, plate glass windows and the like.

And another object of my invention is to provide a holder for displaying merchandise which may removably support one or more display brackets.

Still a further object of my invention is to provide a display bracket for use with a supporting member of the character described which is provided with means for removably supporting the merchandise to be displayed.

' With the foregoing and other objects in view, the invention consists in the details of construction, and in the arrangement and combination of parts to be hereinafter more fully set forth and claimed.

In describing the invention in detail, refer- ,ence will be had to the accompanying drawings in section, showing the display device employed with a plurality of brackets.

Figure 2 is a front view of the device shown in Figure 1.

Figure 3 is a sectional view taken along the line 3-3 of Fig. 2, looking in the direction of the arrows.

Figure 4 is a sectional view taken along the line 4-4 of Fig. 2, looking in the direction of the arrows.

Figure 5 is a sectional view taken along the line 55 of Fig. 2, looking in the direction or the arrows.

Figure 6 is a view in perspective of the removable bracket for supporting the merchandise to be displayed.

Figure '7 is a front view of a modified form of display fixture employing but a single bracket.

Figure 8 is a fragmental front view on an enlarged scale of the upper end of the support for the display bracket.

Figure 9 is a view in side elevation of the device shown in Fig. 8.

Figure 10 is a sectional view taken along the line I0-I0 of Fig. 8, looking in the direction of the arrows.

Figure 11 is a sectional view taken along the line il-ll of Fig. 8, looking'in the direction of the arrows.

Figure 12 is a sectional view taken along the line |2-I2 of Fig. 8. looking in the direction of the arrows.

Figure 13 is a fragmental front view showing a further modification of the display device used in connection with a wooden supporting surface.

Figure 14 is a sectional view taken along the line i4l4 of Fig. 13, looking in the direction of the arrows, and

Figure 15 is a sectional view taken along the line |5--l'5 of Fig. 14, looking in the direction of the arrows.

Referring to Figures 2 and 4, I have shown adjacent ends of a plate glass window front designated III which are joined by metal securing strips I I provided with vertically spaced nut and bolt assemblies l2. My novel display device comprises an elongated channel member l3 which is provided with a slot M in the web of the channel. The supporting member l3 may be secured to the metal securing strips H by removing the nut of the assembly I! and by placing the bolts through the slot M; the nuts are then drawn up on the bolts and the member I3 may be fastly maintained in any desired position with respect to the plate ID. A bracket for displaying the merchandise is adapted to be supported by, the member 13, and this bracket is designated generally 15 and is best illustrated in Figure 6. The bracket [5 is preferably formed of sheet metal and includes a back plate It havin a' pair of opposed lugs l'l extending outwardly therefrom adjacent the lower end of the back plate. A horizontal shelf l8 extends forwardly from the upper edge of the back plate 16, and the front-edge thereof is formed to provide a plurality of spaced upstruck elements I9 having horizontally disposed extensions 26 between each of the upstruck elements I9, and the purpose of these members will be hereinafter more fully described.

A pair of side wings 2I extends forwardly from the back plate I5 and terminates adjacent the rearmost upstruck member I8 and it can be seen that the wings 2| are of considerably less height than the back plate I6. A front wall 22 joins the front end of the wings 2| and a bottom plate 23 closes the lower ends of the wings, thereby providing a box-like structure. An aperture 24 is formed in the shelf I8 and an aperture 25 is in vertical alinement with the aperture-24 in the plate 23. The alined apertures 24 and 25 are adapted to receive a vertical post 26 of a holder 21 which is employed to support a shelf or other structure upon which various articles of merchandise may be disposed. As shown in Figure 3, the holder 21 includes a horizontally extending arm 28 which is integrally joined to the post 26. By disposing the arm 28 between the desired upstruck elements IS it will be readily appreciated that the holder may be held at various angles with respect to the bracket I5. By virtue of the upstanding members I9 and the horizontal elements 2!], it will be readily appreciated that the holder 21 will be securely supported and will remain in the particular position desired until the vertical post 26 is removed from the alined apertures 24 and 25.

The member I5 is preferably, as above mentioned, a single blank of metal and is folded into the desired configuration, as shown in Figure 6.

To removably support the bracket I5 within the channel member I3, it will be seen in Figures 2 and 3 that each flange of the member i3 is provided at, spaced intervals throughout the length of the channel with alined bayonet slots 29. The entering portion of the slot is of sufficient height to enable the lug IT on the back plate I5 to enter and by moving the lugs downwardly into the vertical portion of the slot, it is obvious that the bracket I5 will be firmly held in proper position in the channel I3. This is a very simple attaching means and the bracket may be very quickly secured to or removed from the supporting channel I3.

With this particular form of the invention, a plurality of spaced brackets I5 ar supported by the channel member I3 and each bracket may support, by virtue of the holder 21, a particular type of merchandise. For example, the uppermost bracket I5 may display shirts, pajamas, and similar articles of wearing apparel, whereas the bracket below may support shoes. To effect a more attractive display, the various holders can be held in different angular positions.

If it is desired to remove the display device, it is only necessary to remove each bracket I5 from its bayonet slat 29 and, by unthreading the nuts on the assemblies I2, the channel member I3 may be easily removed from the supporting surface. The display holder in its entirety comprises but few, essential parts and the device may b very easily and cheaply fabricated.

In Figures 7 to 12, inclusive, there is shown another form of display device wherein a single bracket is employed. In this form, it can be seen that the support comprises an elongated metal strap -provided with an aperture 36 adjacent the upper end and a slot 31 near the lower end. The strap 35 may be attached to the metal securing strips II by the nut and bolt assemblies I2. A bracket 33 includes a hollow vertical spacing member 39 provided with upper and lower horizontal shelves 40 and 4|. The shelves 40 and 4| have an inner plane face 42 by which the bracket 38 is welded or otherwise secured to the strap 35. The remainder of the member 40 is circular in outline and is formed with a plurality of upstruck members 43 provided with horizontal extensions 44 between each of the upstruck members. .lnwardly spaced .from the outer edge of each horizontal extension 44 is an aperture 46 which is in vertical alinement with an aperture 45 formed in the shelf M. The purpose of the apertures 45 and 46 is to receive the vertical post 26 of the holder 21 previously described in connection with the embodiment illustrated in Figure 1. The upstruck portions 43 and the extensions 44 function in the sam manner as the elements I9 and extensions 20.

Manifestly, with this form there is provided a very simple construction for employing but a single display bracket, and by virture of the aperture 36 and the slot 31, the strap 35 may be secured to the supporting surface in any desired location.

In Figures 13 to 15, inclusive, there is depicted a form of display bracket which may be employed with efficacy with wooden supporting surfaces. The bracket includes a back plate 50 having an aperture 5| near the upper edge thereof. A wood screw 52 extends through the aperture 5| and secures the plate 50 to a wooden securing strip 53 for the glass plates III. The back plate 50 is bent at right angles adjacent its upper end to provide side plates 54. The side plates are tapered along the upper end, as shown at 55, and along the lower end, as indicated at 56. Disposed between the side plates 54 is a hollow boxlike member 51 provided with a horizontal shelf 58 and a bottom closure 59. While the shelf is preferably welded to the upper edge of the boxlike member 51 and to the back plate 50, it can, of course, be attached in other ways or be even integrally formed with the member 51. The outer edge of the shelf 58 is formed with upstruck lugs 60 having a horizontal extension I intermediate each lug. The plate 50 is notched above the lower edge thereof, as shown at 62, and each side is down-turned, as shown at 63, so that the back plate will readily conform to the securing strip 53. Hence, it can be seen that with this particular form, it is possible to provide a single display bracket for use with wooden supporting surfaces, and the bracket may be easily secured to or detached from the supporting surface by the proper manipulation of the screw 52.

As shown in Figure 14, the shelf 58 and the closure 59 are formed with apertures 64 and 65, respectively, and these apertures are in vertical alinement. vThe function of the apertures, of course, is to receive the vertical portion 26 of the holder 2'! for supporting the holder in the bracket. I

It will be appreciated from the foregoing description that there is provided a novel display device which, in the preferred form, will permit the vertically spaced brackets I5 to display various types of merchandise. By virtue of the upstruck members and the horizontal extensions provided between each of said members along the front edge of the bracket, it is possible to hold the display shelf which is carried by the holder in various angular positions. This arrangement is particularly efficacious, in that the articles displayed may be readily seen by the customers. The bracket and its component parts, namely the base member and the removable holder for the shelf or other display support are simple in structural detail and consequently can be inexpensivel manufactured.

While I have shown the base member as being removably attached to the securing strip for adjacent edges of plate glass display windows, it

is, of course, to be understood that this member may be secured to any vertical supporting surface such as a wall by means of suitable fastening devices.

I claim:

1. A device for displaying merchandise comprising a vertical member, a fiat shelf extending horizontally from the upper edge of the vertical member, the free edge of the shelf being provided with a plurality of spaced apart fiat horizontal extensions falling in the same plane as the shelf, upstruck elements on the shelf located on opposite sides of and rearwardly of the outer end of each extension, the shelf having an aperture therein, and a removable holder for the merchandise provided with a vertical portion adapted to be disposed on one of said extensions intermediate the upstruck elements whereby said holder is maintained in a desired position.

2. A device for displaying merchandise comprising a vertical member, a pair of spaced fiat shelves extending horizontally from the vertical member, the free edge of the uppermost shelf being provided with a plurality of spaced apart fiat horizontal extensions falling in the same plane as the shelf, upstruck elements on the shelf located on opposite sides of and rearwardly of the outer end of each extension, each of said shelves being provided with an aperture in vertical alinement, a holder for the merchandise having a vertical portion adapted to extend through said apertures, and a horizontal portion adapted to be disposed on one of said extensions intermediate the upstruck elements whereby said holder is maintained in a desired position.

3. A display device for merchandise comprising an elongated base member adapted to be removably secured to a supporting surface, a shelf having one edge afiixed to the base memher and extending horizontally therefrom, the free edge of the shelf being provided with a plurality of spaced apart horizontal extensions falling in the same plane as the shelf, upstruck elements on the shelf located on opposite sides "of and rearwardly of the outer end of each extension, a second shelf beneath said first mentioned shelf and spaced therefrom, the second named shelf being secured at one edge to the base member and extending horizontally therefrom, said first mentioned shelf having an aperture rearwardly of each extension, said second named shelf having an aperture in alinement with each of said first named apertures, a holder for the merchandise provided with a vertical portion adapted to extend through the alined apertures in said shelves and with a horizontal portion adapted to be disposed on one of said extensions intermediate the upstruck members whereby said holder is maintained in a desired position.

JOHN WALLEROWITZ.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS Number Name Date 477,968 Stevenson June 28, 1892 949,066 Fowler Feb. 15, 1910 1,096,806 Herbert May 12, 1914 1,097,755 Goldsmith May 26 1914 1,153,677 Deragon Sept. 14, 1915 1,286,376 Madsen Dec. 3, 1918 1,572,845 Efford Feb. 9, 1926 1,947,165 Nelke Feb. 13, 1934 2,015,620 Cuthbert Sept. 24, 1935 2 056,078 Slater Sept. 29, 1936 2,103,106 Yurkovitch Dec. 21, 1937

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