US2148279A - Folding postcard or window display - Google Patents

Folding postcard or window display Download PDF

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Publication number
US2148279A
US2148279A US231532A US23153238A US2148279A US 2148279 A US2148279 A US 2148279A US 231532 A US231532 A US 231532A US 23153238 A US23153238 A US 23153238A US 2148279 A US2148279 A US 2148279A
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Prior art keywords
panel
panel portion
base
window display
narrow
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US231532A
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Sandberg Valentine
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Individual
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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material
    • G09F1/04—Folded cards

Definitions

  • This invention relates to new and useful irnprovements in a folding postcard or window display.
  • the invention has for an object the construcftion of an article as mentioned which is characterized by a pictorial illustration, cutout features of a principal subject or subjects standing out in relief from said illustration, and a means for folding said illustration and cutout features in a particular manner, in one operation.
  • the invention contemplates the construction of the 'device from a strip of material having a background panel portion with a pictorial illustration, an adjacent panel portion for forming the base upon which the display may rest, and an upper panel associated with the latter-mentioned panel portions in a certain way to assist in supporting a cutout feature member of a principal subject standing out in relief from said illustration.
  • the invention proposes providing a hook or similar element upon the upper panel portion adapted to releasably engage the background panel in .a manner so that when the background panel, with the pictorial illustration, is folded down the upper panel portion will be correspondingly moved and so the device will be folded in one operation.
  • Fig. 1 is a perspective view of a folding postcard or window display constructed according to one form of this invention, and illustrated in the closed position.
  • Fig. 2 is a perspective view of the article shown in Fig. 1 fully open.
  • Fig. 3 is a transverse vertical sectional view taken on the line 3 3 of Fig. 2.
  • Fig. 4 is a transverse vertical sectional view on the line 4-4 of Fig. 1.
  • Fig. 5 is a bottom elevational view of Fig. 1.
  • Fig. 6 is a fragmentary horizontal sectional view on the line 6-6 of Fig. 3.
  • Fig. '7 is a developed view of the same sheet from which the article is formed.
  • the folding postcard or window display is constructed from a strip of material having a background panel 55 portion Ill with a pictorial illustration II painted or imprinted thereon. Adjacent the background panel I Il there is an adjacent panel portion I2 for forming a base upon which the display may stand as hereinafter more fully explained.
  • a narrow panel portion I3 is arranged onthe 5 front end of the base panel portion I2.
  • An upper panel portion I 4 continues from the top of the narrow panel portion I3 and is adapted to extend parallel to the base panel portion I2.
  • the various panel portions are formed by score lines .10 arranged transversely in the strip of material from which the panel portions are divided.
  • a score line I5 (see Fig. 7) serves to separate the panel portions I0 and I2.
  • Score line I6 separates the panel portions I2 and I3; score line I'I sepa- J5 rates the panel portions I3 and I4.
  • a hook I8 is formed upon the free end of the upper panel portion I4 and is adapted to be releasably connected with the background panel portion I0.
  • 'I'here is a slot I9 formed in the back- 20 ground panel portion IIJ and arranged slightly offset relative to the hook portion I8 so that when the hook portion engages the slot I9 it will extend over one of the ends of the slot and so hold the parts together. This is clearly shown in Fig. 1. 25 In order to disengage the hook I8 from the slot I9 it is necessary that the panel portion Il be flexed slightly laterally relative to the panel portion I0.
  • a cutout feature member is provided with prin- 30 cipal subjects 20a and 20h standing out in relief from the illustration I I and extending up through slots 2
  • serve to assist in supporting the principal subjects 20a and 20h in vertical posi- 35 tions.
  • These principal subjects are connected with the base panel I2 as hereinafter more fully described.
  • the panels I2 and I4 are superimposed as shown in 40 Figs. l and 2, while the background panel I0 is disposed to form a background above these panels.
  • the panel I4 In the open condition of the article shown in Fig. 2 the panel I4 is parallel to and spaced the distance of the height of the narrow panel I3, from the 45 base panel I2.
  • the panel I4 When the panel Ill is pivoted downwards to be superimposed upon the panel Il, the panel I4 will be forced slightly laterally to flatten out the narrow panel I3 and substantially force this panel into the same plane as the 5o base panel I2. This is the state of the article shown in Fig. 1.
  • a tab 22 From the free edge of the background panel III there projects a tab 22. This tab is engageable beneath a complementary tab 23 formed from 55 the material of the base panel i2. Fig. 5 shows these tabs interlocked.
  • the outer face of the background panel I0 is imprinted with material N representing the customary printed matter upon a blank postcard.
  • the device When constructed of a large aise the device may be used as a novelty window display.
  • edges Il' are substantially located beneath the slots 2l (see Fig. 3) when the article is in the fully open position. It should be recognized that the material of the upper panel I4 to the sides of the slots 2
  • is further away from the edge l2 of the postcard than the end of the strip portion 20 so that the area I4 may rest on the strip 20, thereby spacing the panel i4 from the base panel i2.
  • 'Ihis spacing I I is preferably made equal throughout, between the panels Il and l2 by making the width of strip 20- corre-v spond with the inner size of the narrow panel portion Il.
  • the card may be of any suitable size and material, and contain any desired illustration and wording.
  • a folding postcard or window display comprising a strip of material having a background panel portion ⁇ with a pictorial illustration, 'an adjacent panel portion for forming a base upon which the display may stand, a narrow panel portion upon the front end of said base panel portion, and an upper panel portion continuing from the top of said narrow panel portion and extending parallel to said base panel portion, a hook on said upper panel portion releasably engaging said background panel, and a cutout feature member of a principal subject standing out in relief from said illustration and extending through slots in said upper panel portion and connected with said base panel portion, one of said principal subjects being cutout from the material of the base panel and being formed with a spacing strip to space the upper panel portion from the said base portion, in conjunction with the said narrow panel.
  • a folding postcard or window display comprising a strip of material having a background panel portion with a pictorial illustration, an adjacent panel portion for forming a base upon which the display may stand, a narrow panel portion upon the front end of said base panel portion, and an upper panel portion continuing from the top of said narrow panel portion and extending parallel to said base panel portion, a hook on said upper panel portion releasably engaging said background panel, and a cutout feature member of a principal subject standing out in relief from said illustration and extending through slots in said upper panel portion and connected with said base panel portion, one of said principal subjects being cutout from the material of the base panel and being formed with a spacing strip to space the upper panel portion from the said base portion, in conjunction with the said narrow panel, the width of said spacing strip and the narrow panel being equal in size.
  • a folding postcard or window display comprising a strip of material having a background panel portion with a pictorial illustration, an adjacent panel p'ortion for forming a base upon which the display may stand, a narrow panel portion upon the front end of said base panel portion, and an upper panel portion continuing from the top of said narrow panel portion and extending parallel to said base panel portion, a hook on said upper panel portion releasably engaging said background panel, and a cutout feature member of a principal subject standing out in relief from said illustration and extending through slots in said upper panel portion and connected with said base panel portion, one of said principal subjects being cutout from the material of the base panel and being formed with a spacing strip to space the upper panel portion from the said base portion, in conjunction with the said narrow panel, the said slots are so arranged as to permit the principal object to pass through the same and to prevent the said spacing strip from passing through the slot.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)

Description

Feb. 21, 1939. v. SANDBERG 2,148,279
FOLDING POSTCARD OR WINDOW DISPLAY Filed Sept. 24, 1938 1NVENTOR Vale/:fine SanJef? Patented Feb. 21, 1939 UNITED STATES PATENT OFFICE' FOLDING POSTCARD OR WINDOW DISPLAY Valentine Sandberg, Teaneck, N. J.
Application September 24, 1938, Serial No. 231,532
3 Claims.
This invention relates to new and useful irnprovements in a folding postcard or window display.
The invention has for an object the construcftion of an article as mentioned which is characterized by a pictorial illustration, cutout features of a principal subject or subjects standing out in relief from said illustration, and a means for folding said illustration and cutout features in a particular manner, in one operation.
More specifically, the invention contemplates the construction of the 'device from a strip of material having a background panel portion with a pictorial illustration, an adjacent panel portion for forming the base upon which the display may rest, and an upper panel associated with the latter-mentioned panel portions in a certain way to assist in supporting a cutout feature member of a principal subject standing out in relief from said illustration.
Still further the invention proposes providing a hook or similar element upon the upper panel portion adapted to releasably engage the background panel in .a manner so that when the background panel, with the pictorial illustration, is folded down the upper panel portion will be correspondingly moved and so the device will be folded in one operation.
For further comprehension of the invention, and of the objects and advantages thereof, reference will be had to the following description and accompanying drawings, and to the appended claims in which the various novel features of the invention are more particularly set forth.
In the accompanying drawing forming a material part of this disclosure:
Fig. 1 is a perspective view of a folding postcard or window display constructed according to one form of this invention, and illustrated in the closed position.
Fig. 2 is a perspective view of the article shown in Fig. 1 fully open.
Fig. 3 is a transverse vertical sectional view taken on the line 3 3 of Fig. 2.
Fig. 4 is a transverse vertical sectional view on the line 4-4 of Fig. 1.
Fig. 5 is a bottom elevational view of Fig. 1.
Fig. 6 is a fragmentary horizontal sectional view on the line 6-6 of Fig. 3.
Fig. '7 is a developed view of the same sheet from which the article is formed.
The folding postcard or window display, according to this invention, is constructed from a strip of material having a background panel 55 portion Ill with a pictorial illustration II painted or imprinted thereon. Adjacent the background panel I Il there is an adjacent panel portion I2 for forming a base upon which the display may stand as hereinafter more fully explained.
A narrow panel portion I3 is arranged onthe 5 front end of the base panel portion I2. An upper panel portion I 4 continues from the top of the narrow panel portion I3 and is adapted to extend parallel to the base panel portion I2. The various panel portions, are formed by score lines .10 arranged transversely in the strip of material from which the panel portions are divided. A score line I5 (see Fig. 7) serves to separate the panel portions I0 and I2. Score line I6 separates the panel portions I2 and I3; score line I'I sepa- J5 rates the panel portions I3 and I4.
A hook I8 is formed upon the free end of the upper panel portion I4 and is adapted to be releasably connected with the background panel portion I0. 'I'here is a slot I9 formed in the back- 20 ground panel portion IIJ and arranged slightly offset relative to the hook portion I8 so that when the hook portion engages the slot I9 it will extend over one of the ends of the slot and so hold the parts together. This is clearly shown in Fig. 1. 25 In order to disengage the hook I8 from the slot I9 it is necessary that the panel portion Il be flexed slightly laterally relative to the panel portion I0.
A cutout feature member is provided with prin- 30 cipal subjects 20a and 20h standing out in relief from the illustration I I and extending up through slots 2| formed in the upper panel portion Il. The slots 2| serve to assist in supporting the principal subjects 20a and 20h in vertical posi- 35 tions. These principal subjects are connected with the base panel I2 as hereinafter more fully described.
In the assembled condition of the device the panels I2 and I4 are superimposed as shown in 40 Figs. l and 2, while the background panel I0 is disposed to form a background above these panels. In the open condition of the article shown in Fig. 2 the panel I4 is parallel to and spaced the distance of the height of the narrow panel I3, from the 45 base panel I2. When the panel Ill is pivoted downwards to be superimposed upon the panel Il, the panel I4 will be forced slightly laterally to flatten out the narrow panel I3 and substantially force this panel into the same plane as the 5o base panel I2. This is the state of the article shown in Fig. 1.
From the free edge of the background panel III there projects a tab 22. This tab is engageable beneath a complementary tab 23 formed from 55 the material of the base panel i2. Fig. 5 shows these tabs interlocked. The outer face of the background panel I0 is imprinted with material N representing the customary printed matter upon a blank postcard. Thus the device may be used as a postcard. When constructed of a large aise the device may be used as a novelty window display.
The principal subjects 'l and 20", in the form of the invention illustrated in Figs. 1 to 7 are die lcut from the material of the base panel I2.
These principal subjects are connected along one of their bottom edges, namely the edges 20' (see .Fig 7) with the material of the base panel I2,
and are formed with a strip portion 20 which extends closer to the edge l2' than the die cut edge 2l oi' the principal subject 20.. The edges Il' are substantially located beneath the slots 2l (see Fig. 3) when the article is in the fully open position. It should be recognized that the material of the upper panel I4 to the sides of the slots 2| engage the faces of the principal subjects 20, 20D, and serve to hold these subjects in the vertical position in an open condition of the display, and serve to move the subjects down nat against the top of the panel il when the display is folded to the closed position. It is only necessary to move the background panel I0 to open and close the display. The end 2l' of the slot 2| is further away from the edge l2 of the postcard than the end of the strip portion 20 so that the area I4 may rest on the strip 20, thereby spacing the panel i4 from the base panel i2. 'Ihis spacing I I is preferably made equal throughout, between the panels Il and l2 by making the width of strip 20- corre-v spond with the inner size of the narrow panel portion Il.
It is to be understood that the card may be of any suitable size and material, and contain any desired illustration and wording.
While I have illustrated and described the pre- .ferred embodiment invention, it is to be understood that I do not limit myself to the precise construction herein disclosed and the right is reserved to all changes and modifications comng within the scope of the invention as denned .n the appended claims.
Having thus described my invention, what I claim as new, and desire to secure by United States Letter Pattent isz,
l. A folding postcard or window display, comprising a strip of material having a background panel portion` with a pictorial illustration, 'an adjacent panel portion for forming a base upon which the display may stand, a narrow panel portion upon the front end of said base panel portion, and an upper panel portion continuing from the top of said narrow panel portion and extending parallel to said base panel portion, a hook on said upper panel portion releasably engaging said background panel, and a cutout feature member of a principal subject standing out in relief from said illustration and extending through slots in said upper panel portion and connected with said base panel portion, one of said principal subjects being cutout from the material of the base panel and being formed with a spacing strip to space the upper panel portion from the said base portion, in conjunction with the said narrow panel.
2. A folding postcard or window display, comprising a strip of material having a background panel portion with a pictorial illustration, an adjacent panel portion for forming a base upon which the display may stand, a narrow panel portion upon the front end of said base panel portion, and an upper panel portion continuing from the top of said narrow panel portion and extending parallel to said base panel portion, a hook on said upper panel portion releasably engaging said background panel, and a cutout feature member of a principal subject standing out in relief from said illustration and extending through slots in said upper panel portion and connected with said base panel portion, one of said principal subjects being cutout from the material of the base panel and being formed with a spacing strip to space the upper panel portion from the said base portion, in conjunction with the said narrow panel, the width of said spacing strip and the narrow panel being equal in size.
3. A folding postcard or window display, comprising a strip of material having a background panel portion with a pictorial illustration, an adjacent panel p'ortion for forming a base upon which the display may stand, a narrow panel portion upon the front end of said base panel portion, and an upper panel portion continuing from the top of said narrow panel portion and extending parallel to said base panel portion, a hook on said upper panel portion releasably engaging said background panel, and a cutout feature member of a principal subject standing out in relief from said illustration and extending through slots in said upper panel portion and connected with said base panel portion, one of said principal subjects being cutout from the material of the base panel and being formed with a spacing strip to space the upper panel portion from the said base portion, in conjunction with the said narrow panel, the said slots are so arranged as to permit the principal object to pass through the same and to prevent the said spacing strip from passing through the slot.
VALENTINE SANDBERG.
US231532A 1938-09-24 1938-09-24 Folding postcard or window display Expired - Lifetime US2148279A (en)

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Cited By (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3594937A (en) * 1969-11-28 1971-07-27 Norcross Inc Sound-emitting device
US3834051A (en) * 1973-11-12 1974-09-10 Reflectomorphics Inc Anamorphic greeting cards and other structural graphic pieces
US4161833A (en) * 1976-05-18 1979-07-24 Carton-Craft Corp. Cutout display device
US5386656A (en) * 1994-01-24 1995-02-07 Bergman; Stephen Play card
US5452846A (en) * 1993-09-14 1995-09-26 Myers; Susan B. Container with decorative display and closure securement assembly
US5658620A (en) * 1995-05-19 1997-08-19 Trust One N. Joseph And Jeanette Ross Place mat having erectable and interchangeable pop-up figures
US5738221A (en) * 1995-06-09 1998-04-14 Popshots Intellectual Property, Llc Compact disc holder package containing a three-dimensional pop-up display
US5813596A (en) * 1996-01-23 1998-09-29 Dixonweb Printing Company Pop-up advertising device and method
US5868599A (en) * 1997-03-05 1999-02-09 Innovative Usa, Inc. Interactive book
US6192608B1 (en) * 1998-06-08 2001-02-27 R. R. Donnelley & Sons Company Pop-up advertising piece
US6267233B1 (en) * 1999-03-08 2001-07-31 Jon L. Stern Admission ticket receptacle bearing information and promotional material
US6386370B1 (en) * 2000-06-20 2002-05-14 Quebecor World (Usa) Inc. Tiered shadowbox pop-up structures
US20050081412A1 (en) * 2003-09-09 2005-04-21 Mykolas Malkovas Promotional display system with locking arm
US20060286891A1 (en) * 2005-06-03 2006-12-21 James Knight Fold-out playsets with pop-up structures
US20070227921A1 (en) * 2006-03-28 2007-10-04 Hluchan Erik S Promotional display system
US20070293118A1 (en) * 2006-06-19 2007-12-20 Transglobal Communications Group, Inc. Interactive book with detachable, pop-up device
US20080063316A1 (en) * 2006-09-01 2008-03-13 Kai-Lai Li Bag with displaying function
US20080081536A1 (en) * 2006-06-02 2008-04-03 Julian Payne Playsets with pop-up structures
US20090206148A1 (en) * 2008-02-19 2009-08-20 Jenkins Kaluve D Envelope with interior decorative elements
US20100293823A1 (en) * 2009-05-21 2010-11-25 Golden Image Art Company Postcard
US20200070562A1 (en) * 2018-09-05 2020-03-05 LovePop, Inc. Pop-up gift card with removable pop-up display structure

Cited By (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3594937A (en) * 1969-11-28 1971-07-27 Norcross Inc Sound-emitting device
US3834051A (en) * 1973-11-12 1974-09-10 Reflectomorphics Inc Anamorphic greeting cards and other structural graphic pieces
US4161833A (en) * 1976-05-18 1979-07-24 Carton-Craft Corp. Cutout display device
US5452846A (en) * 1993-09-14 1995-09-26 Myers; Susan B. Container with decorative display and closure securement assembly
US5386656A (en) * 1994-01-24 1995-02-07 Bergman; Stephen Play card
US5564208A (en) * 1994-01-24 1996-10-15 Bergman; Stephen Play card
US5658620A (en) * 1995-05-19 1997-08-19 Trust One N. Joseph And Jeanette Ross Place mat having erectable and interchangeable pop-up figures
US5738221A (en) * 1995-06-09 1998-04-14 Popshots Intellectual Property, Llc Compact disc holder package containing a three-dimensional pop-up display
US5813596A (en) * 1996-01-23 1998-09-29 Dixonweb Printing Company Pop-up advertising device and method
US6036806A (en) * 1996-01-23 2000-03-14 Sleepeck Printing Company Pop-up advertising device and method
US5868599A (en) * 1997-03-05 1999-02-09 Innovative Usa, Inc. Interactive book
US6192608B1 (en) * 1998-06-08 2001-02-27 R. R. Donnelley & Sons Company Pop-up advertising piece
USRE38696E1 (en) * 1998-06-08 2005-02-08 R. R. Donnelley & Sons Company Pop-up advertising piece
US6267233B1 (en) * 1999-03-08 2001-07-31 Jon L. Stern Admission ticket receptacle bearing information and promotional material
US6386370B1 (en) * 2000-06-20 2002-05-14 Quebecor World (Usa) Inc. Tiered shadowbox pop-up structures
US20050081412A1 (en) * 2003-09-09 2005-04-21 Mykolas Malkovas Promotional display system with locking arm
US7395622B2 (en) * 2003-09-09 2008-07-08 Structural Graphics, Llc Promotional display system with locking arm
US20070220789A1 (en) * 2003-09-09 2007-09-27 Mykolas Malkovas promotional display system with locking arm
US20060286891A1 (en) * 2005-06-03 2006-12-21 James Knight Fold-out playsets with pop-up structures
US7618301B2 (en) 2005-06-03 2009-11-17 Mattel, Inc. Fold-out playsets with pop-up structures
US20070227921A1 (en) * 2006-03-28 2007-10-04 Hluchan Erik S Promotional display system
US7731038B2 (en) * 2006-03-28 2010-06-08 Structural Graphics, Llc Promotional display system
US20080081536A1 (en) * 2006-06-02 2008-04-03 Julian Payne Playsets with pop-up structures
US7753753B2 (en) 2006-06-02 2010-07-13 Mattel, Inc. Playsets with pop-up structures
US20070293118A1 (en) * 2006-06-19 2007-12-20 Transglobal Communications Group, Inc. Interactive book with detachable, pop-up device
US20090318052A1 (en) * 2006-06-19 2009-12-24 Transglobal Communications Group Inc. And Creative Publishing Interactive Book With Detachable Pop-Up Device
US20080063316A1 (en) * 2006-09-01 2008-03-13 Kai-Lai Li Bag with displaying function
US20090206148A1 (en) * 2008-02-19 2009-08-20 Jenkins Kaluve D Envelope with interior decorative elements
US7607247B2 (en) * 2008-02-19 2009-10-27 Jenkins Kaluve D Envelope with interior decorative elements
US20100293823A1 (en) * 2009-05-21 2010-11-25 Golden Image Art Company Postcard
US7980013B2 (en) * 2009-05-21 2011-07-19 Golden Image Art Company Postcard
US20200070562A1 (en) * 2018-09-05 2020-03-05 LovePop, Inc. Pop-up gift card with removable pop-up display structure
US11084313B2 (en) * 2018-09-05 2021-08-10 LovePop, Inc. Pop-up gift card with removable pop-up display structure

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