US2119788A

US2119788A - Display stand

Info

Publication number: US2119788A
Application number: US28337A
Authority: US
Inventors: Robert S Kieffer; Walter A Schenke
Original assignee: Procter and Gamble Co
Current assignee: Procter and Gamble Co
Priority date: 1935-06-25
Filing date: 1935-06-25
Publication date: 1938-06-07
Anticipated expiration: 1955-06-07

Description

June 1938. R. s. KIEFF'ER ET AL 2,119,788

DISPLAY STAND Filed June 25, 1935 3 Sheets-Sheet 1 a INVENTORS.

A'IFOBEET 5'. K/EFFER ATTORNEYS,

June 7, 1938. R. s. KIEFFER' ET AL DISPLAY STAND Filed June 25, 1935 3 Sheets-Sheet 2 INVENTORS.

R M r: m mm 15A R E v mw L R M. m

June 7, 1938. R. s. KIEFFER ET AL 2,119,738

DISPLAY STAND Filed June 25, 1935 3 Sheets-Sheet 3 INVENTORS. NPOBEPT 6'. KIEFFER.

BY h ALTER ,4. CHEN/(1 ATTORNEYS.

Patented June 7, 1938 UNITED STATES DISPLAY s'ra m Robert s. Kiefler and Walter A. Schenkc, Cincinnati, Ohio, assignors to The Procter&

Gamble Company, Cincinnati, Ohio, a corporation of Ohio Application June 25; 1935, Serial No. 28,887

9 Claims.

posed of paperboard or corrugated board for the display of articles in a store, primarily for the purpose of advertising the articles and makin an inspection and a selection by the purchaser easy.

It is an object of our invention to provide a display stand which may be shipped in a flattened condition and which may be erected by the receiver with the minimum amount of difficulty.

It is a further object of our invention to provide a display stand which is extremely strong in its set up condition and will hold articles for display purposes of relatively great weight. Our display stand is preferably composed of corrugated board, but we do not intend to limit ourselves to this material since any heavy paper board will suflice.

It is a further object of our invention to provide a display stand made up of a minimum of independent units and from a minimum of integral paper board blanks.

An object incorporated in our novel display stand is a novel method of bracing the shelves when the display stand is in its set up condition whichis independent of the bracing action of the shelves themselves.

These and other objects of our invention which will be set forth hereinafter or may be apparent to one skilled in the art upon reading these specifications, we accomplish by that certain construction and arrangement of parts of which we shall now describe a preferred embodiment. Reference is now made to the drawings which form a part thereof, and in which:-

Figure 1 is a plan view of the blank forming the front, the two sides and the lower shelf of our display stand.

Fig. 2 is a plan view of the blank forming the rear wall and the upper shelf of our novel display stand.

Fig. 3 is a plan view of a blank forming the front of the upper shelf.

Fig. 4 is a perspective view of one of our novel braces.

Fig. 5 is a plan view of our completed display stand in its knocked down or flattened condition.

Fig. 6 is a perspective view, with portions cut away, of our novel display stand in a partially erected condition.

Fig. 7 is a section taken on the section lines 1-! of Fig. 6. s

Fig. 8 is a section taken on the section lines 8-8 of Fig. 6.

((1.211-187) Our invention relates to display stands com Fig. 9 is a perspective with the portions cut away of the completely erected stand.

Fig. 10 is a section taken on the section lines IO-IO of Fig. 9. g

Briefly, our novel display. stand comprises a 5 standhaving an upper and a lower shelf in stepped relation to each other and. in which the lower shelf is formed from a portion of the front of the stand while the upper shelf is composed of a portion of the back wall of the stand, and 1 in which both the upper and lower shelves are independently braced by means held in position by the side walls of the display stand. In the specification and claims reference to the display stand as having shelves in "stepped" relation means that the display stand has a series of steps or step-like shelves which are not in vertical alignment but which are similar to stairs as regards relative position of the shelf parts, in other words the steps are terraced in our com struction. l

Referring to the drawings, Fig. 1 illustrates the blank containing side walls I and 2, a front 8 and a shelf 4 all formed as a single unit. The back wall 8 and the upper shelf 8 are formed in a single unit as is illustrated in Fig. 2. v

The side walls I and 2 are cut out as at I to form two

distinct shelf sides

8 and 8 in stepped relation with the upper shelf side 8 set back from the lower shelf side 9. We do not intend to limit ourselves to the configuration of the side walls or of our display stand as a whole but merely describe the preferred form illustrated for the purposes of illustration and not limitation.

There is a panel portion III integral with the front portion 8 and the lower shelf portion 4 and divided therefrom by score lines I I and I2. There is also a tab portion I8 set oil. from the shelf portion 4 by the score line II. Score lines I5 and I5" set oh the front portion 8 from the two side portions I and 2. The back portion 8 has a panel I8 integral therewith and divided by the score line H. The upper shelf 8 is divided from the panel I8 by the score line I8. 5 There is also a tab portion I8 divided from the shelf portion 8 by the score line 28.

The back edges 2| of the two side portions I and 2 are foldably fastened to the sides 22 of the back portion 8 by tape 28. We do not so wish to limit ourselves to the use of tape since other methods of fastening may be used and since it is apparent that the back portion shown in Fig. 2 and the side and front portion shown in Fig. 1 can be formed as a single integral unit I or blank and only taped or fastened at one side.

In erecting our display stand the two side portions l and 2 are bent backwardly on the score lines II and II in order to place them at right angles to the front panel 3 and the back panel I. In each of the side panels I and 21s cut upper and lower inverted

U-shaped slots

24 and 25. There is provided a strap or brace member 28 in the form of an elongated rectangle with opposite ends 21 and 21. This brace member 26 is so proportibned that in the set up condition of the display stand the end portions 21 and 21' may be inserted in the slots 24 so that the ears 28 will project within the rectangle and so that the ends 21 and 21" will be positioned on the outside of the display stand. The slots 25 in the lower portion of the side of the display stand are not as deeply cut as the upper slots 24. There is a lower brace member 29 which is similar to the brace 26 excepting that the end portions 21a are cut out as at 30 to permit the side portion 29 of the brace to be as wide as possible without the necessity of cutting the slots 25 any deeper, or nearer the edge.

After the display stand has been opened up to form a hollow rectangle and the brace 26 inserted over the ears 28 as heretofore described and the lower brace 29 inserted in place in the slots 25, the front shelf portion 4 is bent backwardly on the score line l2 completely upon itself so that the panel III will be positioned against the back of the front panel 3. The lower shelf portion 4 is then bent forwardly at right angles to the panel III on the score line H. The positioning of the lower slots 25 is such that when the shelf portion 4 is in horizontal position parts of said shelf portion intermediate between the front and back edges thereof as defined by score lines H and M respectively will rest against the upper edges of the brace 29. The tab portion I3 is bent on the score line l4 so that it will slide down and position itself at right angles to the shelf 4 and against the back wall 5.

There is a panel 3| which is attached by tape or otherwise to the front edge of the upper portions 8 of the sides I and 2 in order to form a front for the upper shelf. The upper shelf portion extending from score line I! is bent forwardly and downwardly on the score line I1, so that the panel It will position itself against the back wall 5. The upper shelf 6 is then bent forwardly on the score line l8 until it assumes a horizontal position at right angles to the panel It. The front tab I9 is then bent downwardly and at right angles to the shelf 6 on the score line 20 so that it will position itself against the back of the frontpanel 3|. The slots 24 in the side members I and 2 are so positioned that parts of shelf portion 6 intermediate between the front and back edges thereof as defined by score lines 20 and I8 respectively will rest against the upper edges of the sides 26 of the upper brace.

From the above it is apparent that our display I stand may be collapsed as is illustrated in Fig. for shipping. In order to make the bundle smaller in shipping the whole upper portion of the back portion illustrated in Fig. 2 may be bent forwardly on the score line II. From this it is apparent that the containers may be easily shipped in this knocked down condition and erected by the receiver. The novel braces may, of course, be inserted in position before the display stand is flattened or it may be found pref-- erable for the assembler of the display stand to insert them in position.

While we have found it preferable, in order to attain the greatest degree of strength; to form our display stand from corrugated board with the corrugations running in a vertical direction, in reference to the assembled stand it may be advisable to construct the stand of any heavy paper board since our novel brace construction braces the shelving to such a degree terraced stepped relation, said upper shelf formed 1 integral with said back wall in one blank and said lower shelf formed integral with said front wall in a second blank. I

2. A display stand comprising a front, a back and side walls, an upper and a lower shelf in stepped relation, said upper shelf formed integral with said back wall in one blank and said lower shelf formed integral with said front wall in a second blank, and braces held by. said side walls and extending therebetween to support said shelves between the front and back edges thereof.

3. In a display stand having two side walls and a shelf, a brace supported by said side walls and supporting said shelf, said brace comprising a strap forming a closed rectangle, ears on said side walls over which the ends of said strap fit, said ears being so positioned that the shelf will rest on the edge of said strap forming the sides of the rectangle.

4. A display stand having shelves in stepped relation comprising a back wall and an upper shelf separated from said back wall by a panel, the whole in the form of a single integral blank, a front wall, a lower shelf separated therefrom by a panel and two side walls separated from said front wall byscore lines and the whole in the form of a single integral blank, free edges of said side walls being fastened to the edges of said back wall, said upper shelf being bent at right angles to said back wall and said panel being bent against said back wall so said upper shelf will lie between said side walls in a horizontal position; said lower shelf being bent at right angles to said front wall with said panel lying against said front wall and said lower shelf lying between said sides, and means supported by and extending between said sides to brace said shelves.

5. A display stand formed of corrugated paper board and comprising a back wall and an upper shelf integraltherewith, a front wall, two side walls and a lower shelf formed from a single sheet of paper board, means comprising a plurality of strips of corrugated paper board supported by and extending between said side walls in such a manner that portions of said shelves intermediate between the front and back edges thereof. rest on the upper edges of said strips when said shelves are in assembled position.

6. A display stand comprising two side walls, a front wall and a shelf formed from an integral blank and a back wall and second shelf formed from a second integral blank, and bracing means for said shelves running between and supported by said side walls, said shelves resting on said bracing means when said shelves are ina horizontal position, said bracing means contacting said shelves between the front and back edges thereof.

7. A display stand comprising a back wall, two side walls, a front wall and an upper and lower shelf in stepped relation, said side walls, said front wall and said lower shelf being formed from an integral blank, and said back wall and said upper shelf being formed of a second integral blank, bracing means supported by and extending between said side walls, said shelves resting upon said bracing means when said shelves are in an assembled position and the upper edges of said bracing means contacting said shelves intermediate between the front and back edges thereof.

8. In a display stand having two side walls and an upper and lower shelf in stepped relation, a brace for each shelf supported by and extending between said side walls wholly beneath the respective shelf and supporting said respective shelf between the front and back edges thereof.. I

9. In a display stand having two side walls and an upper and lower shelf in stepped relation, bracing means for each shelf comprising one or more straps supported by and extending between said side walls wholly beneath the respective shelf in such manner that points between the front and back edges of each shelf rest on and are supported by the upper edges of the respective bracing means.

ROBERT S. KIEFFER. WALTER A. SCHENKE.