US2062165A

US2062165A - Display stand

Info

Publication number: US2062165A
Application number: US972A
Authority: US
Inventors: Bruce J Davidson
Original assignee: Nat Biscuit Co
Current assignee: Intercontinental Great Brands LLC
Priority date: 1935-01-09
Filing date: 1935-01-09
Publication date: 1936-11-24
Anticipated expiration: 1953-11-24

Description

Nov. 24, 1936. vmso 2,052,165

DI SPLAY S TAND Filed Jan. 9, 1955 2 Sheets-Sheet 1 BRUCE DH was 0 INVENTOR- Nov. 24, 1936. B, DAVID 2,062,165

DISPLAY STAND Filed Jan. 9, 1 955 2 Sheets-Sheet 2 P y i I J 5. lb '4 we I2 I I! I la 25 n i l 35 BEUCE J. P19 was 04/ INVENTOR- Patented Nov. 24, 1936 UNITED STATES PATENT OFFIQE DISPLAY STAND Application January 9, 1935, Serial No. 972

10 Claims.

My invention pertains to display stands and particularly to a stand having one or more shelves for displaying packaged merchandise, such for example as biscuits, crackers, candies and other wares.

In a preferred form the stand is made from sheet material, such as heavy cardboard, and has a number of detachable shelves for holding packaged goods or single articles so as to display them to best advantage and in an attractive manner. The stand may be made in any size suitable for either floor or counter displays, and is constructed so as to use a minimum of material and can be folded fiat or collapsed for shipment. The stand is also adapted to carry one or more display cards which may be decorative as well as carrying advertising matter or price legends pertaining to the merchandise that is displayed.

In the accompanying drawings I have illustrated one embodiment of my invention wherein:

Fig. 1 is an isometric View of the stand with one form of price card and shelves.

Fig. 2 is a similar view of the stand showing how a combined shelf and price card can be used.

Fig. 3 is a fragmentary view of the top of Fig. 2 showing how the combined shelf and card is inserted.

Fig. 4 is a fragmentary View of the bottom of the stand showing how the base shelf is assembled.

Fig. 5 is an isometric view of the body of the stand and base shelf.

Fig. 6 shows the blank from which the base shelf is formed.

Fig. '7 shows the blank for forming the intermediate shelves.

Fig. 8 shows the blank for forming the combined shelf and display card.

Fig. 9 shows how the body of the stand can be cut from a sheet of material without waste.

Fig. 10 shows a shelf formed from the blank of Fig. '7, ready to be inserted in the stand.

Referring first to Fig. 9, the body of the stand is made from a single piece of material, and in this figure, I show how the bodies can be out without waste of material by making successive blanks complements or what might be termed rights and lefts, the two blanks being designated generally as A and B. Reading from right to left, the blank A has a rear panel ll, side panel 12, front panel l3, side panel l4, and a securing flap 15 formed in succession thereon, the flap l5 being adapted to be secured to the free edge of rear panel II by gluing, stapling or other securing means. The blank B has a front panel 3, a side panel l2, a rear panel II, a side panel I4 and a securing fiap l5 which is adapted to be secured to the free edge of the front panel l3. The two blanks are complements, together filling in the entire sheet of material so that there is no waste, and the corresponding front, rear and side panels are of identical size except for the length of the securing flaps i5, E5. The blanks are scored along the lines I6, I1, I 8, I9, 10 and l6, l7, I8 and I9, so that they can be folded to form hollow rectangular bodies as shown in Figs. 1, 2 and 5 and they are cut apart from the sheet along the

irregular line

20, 21, 22, 23, 24, 25, 26, 21, 26, as indicated in Fig. 9. 15

In further description of these blanks, reference will be had only to blank A in order to avoid needless repetition of reference numbers, but it will be understood that blank B is similarly formed. One side panel of each blank is cut by a series of spaced U-shaped cuts and a straight out 3|, which are joined by short score lines 32 and the opposite side panel is similarly cut by spaced U-shaped cuts 33, a straight out 34 and short connecting score lines 35, to provide flanges 36, 31', along the inclined edges of the side panels. At the top of each of the side panels where it joins the rear panel, there is a short vertical slit or cut 38, 39, which is adapted to form a holder for the display or price card. 30

When the blank is assembled to form the body of the stand as in Figs. 1, 2 and 5, the flanges 36, 31 are turned inward at right angles to the sides, the portions defined by the U-cuts 30, 33 forming upstanding lugs 40, 4!, and providing 35 opposite pairs of slots 42, 43 in the

flanges

36, 37, for the reception of the hooks on the shelves. The cuts 23, 3|, and 25, 34 on the blank (Fig. 9) form straight lines which preferably are perpendicular to the front edges of the sides l2 and I4, and in the assembled body form the edges 44, 45 of a downwardly inclined step to support the lower or base shelf, as best shown in Fig. 4.

The blank for the base shelf is shown in Fig. 6 and is a combined shelf and brace for the body 45 of the stand. The shelf 46 has a tongue 41 attached to its front edge along a score or fold line and has two rearwardly extending

ears

48, 49 adapted to embrace the side panels I2, l4. A cross brace 50 is connected to the shelf along 50 a score line and has two wings 5|, 52 defined by

score lines

53, 54. These wings have

angular edges

55, 56 which, when the shelf is assembled in the body, lie in the same plane as the edges 44, 45 of the step. (Fig. 4).

To assemble the base shelf, the tongue 41 and cross brace 50 are bent along the score lines connecting them to the shelf 46 so as to reduce the stiffness at the joint. The wings 52, 5| are then bent at right angles to the brace 50 and inserted in the base of the stand, as shown in Fig. 4, so that the wings lie close to the sides I2, l4, with their front edges engaging the back of the front panel [3. The brace 50 engages snugly against the inside of the two sides ['2 and I4 and the

ears

48, 49 press against the outside,

of the sides. Thus the brace 58 prevents inward bending or collapse of the stand and the

cars

48, 49 prevent their spreading. The shelf 46 is then turned down and the tongue 41 tucked inside the front panel l3 until the shelf rests on the inclined step 44, 45.

In Fig. '7, I show a form of blank for the intermediate shelves. This blank has a shelf 55 and

side brackets

56, 51, defined by score lines, and rearwardly extending hooks 58, 59 which are adapted to engage within any pair of the slots 42, 43. The

side brackets

56, 51 are bent down at right angles to the shelf for insertion in the stand and when the hooks 58., 59 are inserted through a pair of slots 42, 43, they will engage the backs of the flanges 36, 31 above the slots, and the ends or shoulders 66, 6| on the brackets will rest on the fronts of the flanges, with their sides engaged and held from spreading by the lugs 40, 4| as clearly shown in Figs. 1 and 10.

In Fig. 1, I show a display card 14 that is held by insertion in the

slits

38, 39,, and may have any kind of legend or device printed thereon, such as an ornamentation, prices, names of'merchandise displayed on the stand, or other matter.

In many cases, merchants desire to display different kind of goods on the rack so that one display card is not suflicient for the entire display. To meet this contingency, I have provided the combination shelf shown in Figs. 2, 3 and 8, which may be substituted for some or all of the shelves 55. In addition to serving as a shelf, this member has a back which keeps articles from sliding off the shelf rearwardly and may be extended high enough to serve as a display card for the merchandise on that particular shelf. This shelf has this further advantage that it can be made of much lighter material than shelves 55 and still have the requisite strength and rigidity. The blank of Fig. 8 is divided by the score line -6I into a back 62 and a shelf 63, the back being scored to provide side flanges 64, '65 which may be turned back at right angles to stiffen it. Diagonal score lines 66, 61 define side brackets 68, 69. These brackets have hooks 16, H which. are cut from the material of the back 62 and their

faces

12, 13 lie at right angles to the scores 66, 61. It will be noted that the

faces

72, 13 are spaced rearwardly slightly from the score line 6| and that by reason of the inclination of the lines 66, 61., it is not necessary to cut any portion of the score line 6]., but this extends unbroken the full length of the shelf 63 so that it is not weakened. Also by inclining the lines 66, 61, the front edge of the shelf is shortened so that it has less tendency to sag under load. To insert this combined shelf and card in any pair of slots 42, 43, the flanges 64, 65 are bent back, then the blank is folded on the score 6|. The brackets 68, 69 are then turned down along the scores 66, 61 and the ends of the hooks 16, ll inserted in a pair of slots as shown in Fig. 3. The shelf is then turned down until the

faces

12, 13 of the hooks engage against the rear sides of the flanges 36, 31 and the ends of the brackets 68, 69 abut the fronts of the flanges, when the shelf is ready for use. The panel 62 also forms a back for the shelf 63 as well as a price card or advertising device.

Having thus described one form that my invention may take, it will be readily apparent to those skilled in the art that it may be embodied in many other forms and modifications, and I claim as my invention all such that fall within the scope of my .claims.

What I claim is:

, l. A display card having a rectangular base, the opposite sides having sloping edges terminating substantially at the top of the rear side, flanges extending inwardly from the sloping edges, there being spaced pairs of slots formed at the junction of the flanges and sides by cutting away material from said flanges, shelves having pairs of side brackets and rearwardly extending hooks, the hooks of each shelf engaging through a pair of slots with the edges of the brackets abutting the flanges.

2. A display stand having a rectangular base,

the opposite sides having sloping edges terminating substantially at the top of the rear side, flanges extending edges, there being spaced pairs of .lugs struck up at the junction of the flanges and sides to provide pairs of slots, shelves having pairs of side brackets and rearwardly extending hooks, the hooks of each shelf engaging the rear of the flanges through a pair of said slots and the, edgesof the brackets engaging the fronts of the flanges.

3. A display stand having front, rear. and two side panels, the side panels being inclined downe wardly from the front to provide arstep and upwardly from the step substantially to the top of the rear panel, a shelf supported on said step inwardly from the sloping and having a cross-brace abutting the side pan-1 els and wings reinforcing the side panels, the upwardly inclined portions of the sides having a plurality of shelf supports, and shelves having means to engage said supports.

4. A display stand having front, rear and two panels, shelves having pairs of side brackets and rearwardly extending hooks, the hooks of each shelf engaging through a pair of slots with the edges of the brackets abutting the flanges.

5. A display stand having front, rear, and side panels, the side panels being inclined downwardly from the front to provide a step, a shelf supported on said step and having ears engaging outside of the side panels and a cross-brace extending therebetween, the shelf having inclined wings reinforcing the side panels and a tongue tucked within the front panel, shelf supports on said side panels above said step, and shelves engaging said supports. I

6. A display stand having front, rear and tw side panels, the side panels being inclined downwardly from the front to provide a step and upwardly from the step, substantially to the top of the rear panel, a shelf supported-on said step and having a cross-brace abutting the side 76 panels and wings reinforcing the side panels, flanges extending inwardly from the upwardly inclined edges of the side panels, pairs of spaced lugs struck up at the junction of the flanges and side panels and providing pairs of spaced slots, shelves having pairs of side brackets and rearwardly extending hooks, the hooks of each shelf engaging the rear of the flanges through a pair of slots and the edges of the brackets engaging the fronts of the flanges.

7. A display rack having upwardly and rearwardly inclined sides, flanges extending inwardly from the inclined edges of the sides, forwardly extending lugs struck up at the junction of the sides and flanges and providing shelf supporting slots, shelves having brackets and rearwardly extending hooks, said hooks extending through said slots and engaging the rear of the flanges with the brackets abutting the front of the flanges.

8. A display rack having upwardly and rearwardly inclined sides, flanges extending inwardly from the inclined edges of the sides, there being pairs of spaced slots provided at the junction of the flanges and sides, shelves having side brackets and rearwardly extending hooks, the hooks of each shelf engaging the rear of the flanges through a pair of slots and the brackets abutting the front of the flanges, one of said shelves having a back lying against said inclined edges and extending upwardly from the shelf.

9. A display rack having rearwardly inclined sides, flanges extending inwardly from the inclined edges of the sides, there being a pair of slots provided at the junction of the flanges and sides, a shelf member having a back panel and a shelf, the shelf being scored on forwardly converging lines to provide side brackets, the greatest divergence of said lines being substantially equal to the distance between said slots, each bracket having a rearwardly extending hook cut from the material of said back panel and spaced from said shelf, said hooks engaging the rear of said flanges through said slots and the brackets engaging the front of said flanges.

10. A pair of complemental blanks for display stands out from a single piece of material, each blank having formed thereon front, rear and two side panels and a securing strip, one blank having the rear, one side, the front, the second side and securing strip formed in succession thereon, and the complemental blank having the front, one side, the rear, the second side and securing strip formed in succession thereon, the two securing strips being contiguous at one edge of the blanks, and a front and a rear panel be ing contiguous at the opposite edge of the blanks, said several panels interfltting without waste of material.

BRUCE J. DAVIDSON.