US2119382A - Package and package display - Google Patents

Description

May 31, 1938. R. G. COOPER 2,119,382

PACKAGE AND PACKAGE DISPLAY Filed Nov. 19, 1954 2 Sheets-Sheet 1 INVENTOR 3065/? e. fiOOPf/R BY 111m W whi $3M ATTORNEY-8' May 31, 1938.

PACKAGE AND PACKAGE DISPLAY v Filed NOV. 19, 1954 I 2 Sheets-Sheet 2 INVENTOR R0 GER a. COOPER Mm [ma a mm ATTO RN EYS R. (5. COOPER 2,119,382 I Patented May 31, 1938 PACKAGE AND PACKAGE DISPLAY .Roger G. Cooper, Ferndale, M ic h.,: assignor gto Edward S. Hesse, Carl L. Hesse, and Arthur F.

Hesse, co-partners, doing business as Pioneer Tea Company, Detroit, Mich.

Application November 19, 1934, Serial No, 753,748 3 Claims. (01. 206-44) 7 The invention relates to packages and has for its object the obtaining of a construction of a form peculiarly adapted for display, either individually or in groups. It is afurther object to obtain a construction of carton or container which when filled and closed to form a package will be of the desired contour. Still further, it is an object to provide a holder for a group of individual packages adapted to display the same 10 to the greatest advantage. With these and other objects in view the invention consists in the construction as hereinafter set forth.

In the drawings: Fig. 1 is a perspective view of my improved 1.; package;

Fig. 2 is a similar view' of the carton or con-' tainer of which the package is formed;

Fig. 3 is a plan view of the blank for forming a carton or container; p

Fig.4 is a perspective view of a group of packages and a holder for displaying the same;

Fig. is a perspective view of the group holder;

Fig. 6 is a plan view of the blank for forming a group holder and of a slightly modified con- 25 struction from that shown in Fig. 5;

Fig. 7 is a perspective view of a pair of packages stacked to form a rectangular body and facilitating storage for shipment.

Packages are usually provided with labels or 30 advertising matter placed on the sides or the top thereof. Such matter is not, however, readily observed when the packages are placed on a shelf or counter and in group arrangement the outer package or packages will conceal the labels on the 35 others. To produce a more eifective display I have constructed my improved package with a display surface of relatively large area and at an angle most convenient for observation. Thus in place of a rectangular package having its top par- 40 allel to its base, I provide an oblique top such as would be formed by a rotation of the same on a diagonal line, thereby changing from a rectangle to a diamond shape of increased area. The angle of this oblique top to the vertical axis of the pack- 5 age is selected for convenience in observation, such for instance as 45. This oblique diamond shaped surface permits of using a larger label and of displaying it to greater advantage.

Where a plurality ofpackages are arranged in 5 a group the labels of the packages in the rear are not completely concealed by those at the front, as would be the case if the label was placed on the side of each package. This is useful where the members of the group are not all the same,

55 as for instance where in food products the consections D and D tents of diiierent packages are of different flavors.

-I also preferablyprovide a holder-for a group of packages, the sides of which are "of a saw-tooth form with the angle of the upper edge intermdiate the angle of the top of the package and its 5 base.

In detail, A is the filled and closed package which as shown in Fig. 1 has a rectangular base and an oblique diamond shaped top B. This package may be formed from a carton or container C, Fig. 2, which in turn is formed from a blank D, Fig. 3. This blank has four sections D, D D D for forming the respective vertical sides of the carton and with scored lines D therebetween. Each of these sections has at its lower end a fold-able flap D separated from adjacent flaps by a slit D". At the upper end the blank is scored along oblique lines D and D which extend from the outer edges of the opposite sides D and D to an apex D between the Above these scored lines D and D the blank is slitted to'form flaps, two of which, D and D" are of diamond shape corresponding to the top B and extending respectively from the sections D and D Thus when the sides of the blank are bent into rectangular form and the outer edge of the section D united to that of the section D by an overlapping flap D all of the top or bottom flaps'may be folded as indicated in Fig. 2.

Where a plurality of packages are grouped as shown in Fig. 4, they may be engaged with a holder E which as previously described has the saw-tooth upper edge portion E. This holder may also be formed from a paper blank, either as shown in Fig. 5 or in Fig. 6. Iii-Fig. 5 the vertical sides E are formed in longitudinal continuity and with foldable. flaps E for. forming the bottom.

In Fig. 6 the blank is formed with a central rectangular section F and with sides F projecting outward therefrom which are foldedalong the scored line F and have flaps F at one end for overlapping the corners.

. Where the packages are packed for storage or shipment they may be placed in two tiers with 5 theupper tier inverted. Thus as shown in Fig.

7 the lower package G and upper package H have their oblique faces placed in contact, thereby forming a rectangular body.- 7

While I have shown onlypackages having a rectangular base, it is obvious that these may be of other forms,'the essential feature being that a package of columnar form is provided with its upper face in an oblique plane for producing a label display surface of increased area.

for said v What I claimas my invention is:

1. 'Apackage display comprising aplurality of individual packages, each-being of columnarform with a rectangular base and a diamond shaped top':in azpiane oblique'to'the vertical axis, said packages being grouped to =impart to the .upper portions thereof-a saw-tooth form and a holder group'having sides with their upper 2,11ass2 portions thereof a saw-tooth form and a holder for said group having sides with their upper edges 01' saw-tooth form, the angle of the edges of said holder to the base being intermediate the angle of the top of the packages to said base.

3. A package display comprising a plurality of individual packages each being of polygonal columnar form and having an oblique upper face conforming to a plane passing through one diagonal ofthe polygon which is parallel to the base, said packages being grouped to impart to the upper portion thereof a saw-tooth form and a holder for the packages thus grouped.

ROGER G. COOPER.

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