US2113117A - Booklet or like printed article - Google Patents

Description

April 5, 1938. J. J.'MURRAY BOOKLET OR LIKE PRINTED ARTICLE Filed April 16, 1955 2 Sheets-Sheet 1 INVENTOR. (17V arra ATTORNEY April 5, 1938. J. J. :KMURRAY 2,113,117-

BOOKLET OR LIKE PRINTED ARTICLE Filed April 16, 1935 2 Sheets-Sheet 2 HEP .11

, v I INVENTOR: fig %3a .9 Jofzza fy m ra ATTORNEY Patented Apr. 5, 1938 UNITED STATES PATENT oFFics 7 3 Claims.

This invention relates to booklets and other like printed articles, and particularly to advertising booklets, pamphlets, folders and the like of the general type disclosed in my prior Patent No. 1,640,246, dated August 23, 1927, and more particularly to the type of booklet disclosed in my prior application Serial No. 11,493, filed March 16, 1935, and now Patent Number 2,052,484 granted Aug. 25, 1936, in which the booklet is provided with an advertising or display strip combined and cooperating with the leaves of the booklet in a certain manner.

The present invention is designed to provide an advertising booklet or like article having an advertising or display strip which is permanently fastened at both ends to leaves of the booklet and which is so constructed and arranged as to fold with leaves of the booklet when the booklet is closed and to be spread out or opened for dis play of the advertising or display matter thereon when the booklet is opened.

The invention consists of the features of construction, combination and arrangement of parts, hereinafter fully described and claimed, reference being had to the accompanying drawings, in which:

Fig. 1 is a front elevation of a vertically opening advertising-calendar booklet of hanger type embodying my invention, showing it as it appears when closed.

Fig. 2 is a rear elevation of the same, showing a portion of the rear end tab of the display strip freed and turned back.

Fig. 3 is a perspective view of the booklet shown in Figs. 1 and 2 opened and engaged with a support.

Fig. 4 is a section on the line 4-4 of Fig. 3 through the opened booklet.

Fig. 4a is a similar section through the closed booklet.

Fig. 5 is a front elevation showing the application of the invention to a horizontally opening type of booklet or the like.

Fig. 6 is a rear elevation of the same.

Fig. 7 is a perspective view of .the booklet shown in Figs. 5 and 6 partly opened.

Fig. 8 is a perspective view showing the application of the invention to a vertically opening booklet and also showing a modified construction.

Fig. 9 is a section on line 99 of Fig. 8 ofthe booklet in closed condition.

Fig. 10 is a front elevation showing the application of the invention to a horizontally opening.

folder.

Fig. 11 is a rear elevation of the same. Fig. 12 is a section on line l2| 2 of Fig. 10. In the following description and claims the term booklet is used in ageneric sense.

In the practical embodiment of my invention as shown in Figs. 1 to 4a, inclusive, I designates a booklet of generally oblong rectangular form in plan, and having its major length in a horizontal direction, i. e., transverse to theplane of the drawing sheet. This booklet consists ofwany desired number of leaves hingedly connected together at their line of fold by fastening members,

as indicated at 2. The leaves may be single leaves or, as shown, the booklet may be composed of a stack of double-leaf sheets folded along a central transverse line, thus disposing all the leaves may be made of flexible paper orstiff orbe made of stiff or heavy paper to provide durable covers, while the intermediate .leavesare made of flexible paper. In practice, theobverseface 6 and reverse face I of each leaf 'is printed, engraved or lithographed to bear anyv desired reading matter or matter of information. ,The obverse and reverse faces of the leaves of the booklet l shown in Figs. lto 4a, inclusive, may,

for example, bear successively within the display spaces. 8 or otherwise over said sheet, faces the calendar month tables, while the reverse .faces of the sheets maybear in similar display spaces or otherwise upon the sheets other printed mat-,, ter related to the calendar month tables ,or of The bookletl is o-fvertically' other suitable sort. I openingtype and the arrangement ofthese tables and reading matter is or maybe that upon the first or front cover leaf being opened or turned up, as shown in Fig. 3, and at all times thereafter, the printed matter shown .upon juxtaposed surfaces of two adjacent leaves will simultaneously be exposed to the viewof the observer;

By reference to Figs. 3 and 4, it willbe seen that when the front cover leaf and one or more inside leaves are opened or turned up, the reading matter appearing upon the reverse face of one leaf and theobverse face of the succeeding leaf will be exposed to view, which arrangement of thereading matter on the obverse and reverse faces of succeeding leaves will prevail through-,

outthe booklet as successive leaves are turned. The construction of the booklet is, therefore,

such that the. printed subject-matter appearing,

on simultaneously exposed pages of. adjoining leaves may be of. related character, for, ready and. convenient reference, each. with respect to the other, such as a month calendar table and. historical events or astronomical data pertinent;

thereto. The arrangement of the printed matter may also be such as to show in connection'wi'th the calendar table of any month significant and.

appropriate information, for example, that stated flower or other seeds should be planted during such month, the house painted during such month, or other work done, at an appropriate time under the best climatic conditions. The

tables and reading matter may, of course, be shown in connection with such advertising matter as the distributor of the booklet may desire to have incorporated therewith. The foregoing explanation has been made as indicating, for example, one mode of the use of the booklet for advertising purposes, but it is to be understood that this is merely exemplifioative, and that the booklet may be used for other advertising purposes of any sort.

An important feature of my invention consists in providing such a booklet with means whereby the name, business card, the illustration of a product or other advertising matter of the distributor may be printed once only, but will nevertheless show throughout the booklet, irrespective of the number of leaves it has, when the booklet is opened and the leaves are turned. It will, of course, be understood that any desired advertising matter of the distributor may be printed on any or all the pages of the outer or cover sheet, so that such advertising matter will show when the front cover leaf is opened, as illustrated in Fig. 3, but it is desirable, in addition to this, to provide means whereby the name of the distributor or an illustration of his product, or other matter, may also be prominently displayed throughout the booklet and at any point or page at which the booklet is opened. To this end, I provide the booklet with an advertisingor display strip 9 which is extended linearly throughguide openings l formed in the leaves adjacent to and parallel with the hinged edges thereof, so that when the booklet is opened and the leavesare turned, which is permitted by the openings ID, a display panel, symbol, or any other desired illustrated or printed matter on the strip will be prominently and conspicuously displayed. If the matter printed upon the strip is the name of a manufacturer or dealer, such matter need be printed only once throughout the booklet, as it will appear on the strip between leaves at any point at which the booklet is opened. The ends of this strip may be secured to the booklet in any suitable manner to prevent its displacement and to permit the turning movements of the intermediate leaves as described. As shown in the present instance, the outer or cover leaves 3 and 4 are provided with openings l2 through which the ends l3 and M of the strip are passed, which ends are gummed or pasted to the outer faces of said cover leaves, as shown in Figs. 1, 2, and 4. The strip 9 is of a length to extend from cover to cover 3 and 4 and through the openings ID in the intermediate leaves when the booklet is fully opened, which requires that the strip be so formed or constructed that it will bend or flex medially and fold, in the closed condition of the booklet, between the leaves thereof and between any adjacent leaves of the booklet at the point where the booklet is opened. The strip 9 is, therefore, so formed or constructed as to be foldable and unfoldable in the closing and opening movements of the booklet, to which end the strip may be made of suitable material for the purpose and creased, if desired, to facilitate bending at the bending point. In order to adapt this strip to lie snugly against the leaves, and the leaves to be turned easily and without interference from the strip, the openings l0 and 12 are made of materially greater width than the thickness of the strip and the ends widened at their inner sides, as indicated at [5.

By this means the portions of the strip adjacent to the secured ends of the strip, and between the same and the display portion proper of the strip, are adapted to have free universal bending or flexing movements and play in the openings to adapt the display portion to fold and unfold without restriction with the leaves in the folding and unfolding movements of the latter and to allow the display portion of the strip to lie close to and parallel with the exposed leaves when the booklet or article is fully opened. Also a material advantage of this construction is that in the use of the strip on a flexible folder, pamphlet or booklet the strip is allowed to bend or flex at an angle with the leaves of the booklet, if the leaves are so bent while the booklet is being opened or closed, in which operation the longitudinal edges of the strip may move into the widened ends of the openings to allow the strip to assume. an angular position with relation to the leaves, whereby to prevent binding of the strip and liability of tearing of the strip or leaves especially when the folder or booklet is carelessly handled. The printed matter on this strip may be printed in one or more colors, and the printed matter on the leaves may also be printed in one or more colors, but, if desired, the printed matter upon the strip and leaves, respectively, may be in single colors, contrasting with each other, so that an attractive contrast will be presented at any point at which the booklet is opened in a simple manner and without the necessity of resorting to expensive printing. Figs. 3 and 4 show the arrangement of the advertising or display strip when the booklet is opened and the strip unfolded, while Fig. 4a shows the advertising or display strip as it appears in folded position in the closed condition of the booklet. If desired, each leaf of the booklet may be provided at or near its edge opposite its hinged edge with a perforation or opening 8, whereby the cover leaf maybe opened up and engaged with a nail or other supporting member to sup-port the booklet, these perforations also adapting each intermediate leaf when turned to opened position to be engaged with the supporting member to hold it in such position, as shown in Fig. 3.

In the construction shown in Figs. 1 to 4, inclusive, the booklet is designed to open vertically and the printed matter to be printed on the leaves lengthwise of the leaves. In Figs. 5 to '7, inclusive, I have shown a booklet la of generally similar construction in which, however, the booklet is designed to be opened horizontally and the printed matter to be placed so as to read transversely or across the shorter dimension of the leaves. This booklet I a may be in the form of a booklet or pamphlet comprising any suitable number of leaves, and may be printed for use for advertising and informatory purposes of any nature. For example, the cover sheets, or either of them, may bear the name and advertising matter of a manufacturer of a product, for example, a food product, and the inside leaves may bear suitable informatory matter relative to the product, such, for example, as recipes for making dishes or desserts from the product in question. It is assumed here, also, for example, that the booklets are supplied by the manufacturer to the grocers or other dealers handling the product, for distribution by the dealers to the consumers.

printed in the field space of the display strip 9. The printing of the dealers name may be done by the manufacturer or by the dealer himself, economy in the cost of printing being secured in In this case the name] or card of the dealer handling the product may be either case by reason of the fact that the dealers name need be printed once only on the display strip, but will be displayed thereby at any point throughout the booklet. While Figs. 1 to 4, inclusive, show a stated type of booklet and Figs. 5 to '7, inclusive, show another stated type of book let, it will, of course, be understood that the invention is not limited in these connections, such being given merely as two examples of many uses to which the booklet may be put. It will also be understood that the printing on the leaves of the booklet may be in multi-color, while the printing upon the display strip may be either in multicolor or monochrome, and that in the latter case the colored print may differ from the colors of the printing on the leaves so that a highly attractive type of advertising booklet may be economically produced. It will be noted that the end portions or tabs M of the display strip shown in Figs. 5 to- 7, inclusive, are pasted to the cover sheets between the openings l2 and the hinged edges of such sheets, so as to lie outside of the adjacent margins of the printed spaces of the leaves, so that such tabs will not encroach upon the printing fields.

In Figs. 8 and 9 I have shown another form of booklet lb, which is generally similar in construction to that disclosed in Figs. 1 to 4, inclusive, but in which the end leaves to which the ends of the display strip are fastened serve as intermediate leaves and in which the intermediate leaves, provided with a display strip of the character described, are disposed between and hinged to the front and rear cover leaves l6 and IT. The tabs of the strip 9 here are shown as secured to the outer face of the front and rear intermediate leaves and as extending toward the printing fields or spaces of these leaves, but they may be otherwise arranged and have the same arrangement as the tabs shown in Figs. 5 to '7, inclusive. From this construction shown in Figs. 8 and 9, it will be understood, of course,-that the booklet may be provided with or without a cover, made of some stiff and durable material, and that the display strip may be fastened to these cover leaves or to the outer intermediate leaves, Within the spirit and scope of my invention.

In Figs. 10 to 12, inclusive, I have shown the application of my invention to the simplest form of booklet lie, to wit, a folder consisting of a sheet of material bent or folded to form leaves l8 and 19 hingedly united integrally at the fold point 20, which folder may be employed for various kinds of advertising purposes. The display strip 9a here shown has its end portions or tabs l3a and Ma passed through openings l2a in the leaves I8 and I9 and gummed or pasted to the outer faces of said leaves, the intermediate or display portion of the strip being adapted to fold and unfold in the closing and opening movements of the folder or leaves. This exemplification shows that the invention may be applied to booklets, folders, or like pieces of printed matter of the simplest form, as well as booklets of larger and more pretentious character.

From the foregoing description, taken in connection with the drawings, it will be seen that my invention provides a booklet, pamphlet, folder, or other like type of advertising and information booklet which is of attractive appearance, which may be produced at a low cost, and which embodies the desirable advantages stated in asimple and effective manner. While the particular structures shown are preferred it will, of course, be understood that changes in the form, proportions and construction of the parts may be made within the scope of the appended claims, without departing from the spirit or sacrificing any of the advantages of the invention.

What I claim is:-

l. A printed article embodying hingedly connected leaves provided with openings therein, and a display strip of flexible material formed independent of the hinging connection between said leaves and having its ends passing loosely from the inner sides of the leaves through said openings and fastened to the outer surfaces of said leaves, said strip being free between its ends to provide a display portion extendible for display when the booklet is opened and adapted to fold parallel with the leaves thereof when the booklet is closed, the said openings being of a width materially greater than the thickness of the strip and being widened at their inner sides at or adjacent to their ends with respect to their width between their ends to permit the portions of the strip to have free body play in said openings from side to side thereof and angular movements therein to adapt the display portion to fold and unfold and slide in the openings without restriction with the leaves and without binding and liability of tearing the strip or leaves.

2. A printed article embodying hingedly connected leaves provided with elongated openings therein, and a display strip extending between said leaves, the ends of said strip being passed through said openings from the inner sides of the leaves and fastened to the outer sides of the leaves, the intermediate portion of the strip bearing printed display matter thereon and being free to provide a foldable and unfoldable display portion adapted to open and close in the operations of opening and closing the leaves, the openings being of materially greater width than the thickness of the strip and being widened at their ends to allow free lateral play and angular bending movements of the strip therein in the folding and unfolding movements of said strip.

3. A printed article having a pair of outer leaves forming front and back leaves and a plurality of pairs of intermediate leaves, each pair of leaves being formed of a unitary sheet folded along a central line, said pairs of leaves being bound together along their fold lines and said outer and intermediate leaves having openings therein on opposite sides of their lines of fold, and a display strip of flexible, inelastic material and of substantially uniform width having its intermediate portion free and passing loosely through the openings in the intermediate leaves to provide a display portion and having its ends passed through the openings in and secured to the outer faces of said outer leaves, said display portion of the strip bearing thereon printed display matter for display between adjacent leaves when the article is opened at any point and being adapted to fold upon itself between certain intermediate leaves when the article is closed and to be unfolded when opened for exposure between any two opposed intermediate leaves, the openings in the leaves being materially wider than the thickness of the strip and widened at their inner sides at or adjacent to their ends to permit free lateral body play and angular bending movements of the strip therein.

JOHN J. MURRAY.

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