US20150278905A1 - Virtual jewelry shopping experience with in-store preview - Google Patents

Virtual jewelry shopping experience with in-store preview Download PDF

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Publication number
US20150278905A1
US20150278905A1 US14/676,811 US201514676811A US2015278905A1 US 20150278905 A1 US20150278905 A1 US 20150278905A1 US 201514676811 A US201514676811 A US 201514676811A US 2015278905 A1 US2015278905 A1 US 2015278905A1
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United States
Prior art keywords
customer
jewelry
store
jewelry item
preview
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Abandoned
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US14/676,811
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English (en)
Inventor
Brian Watkins
Simon Tam
Moshe Klein
Joel Klein
Alex Berg
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Electronic Commodities Exchange LP
ELECTRONIC COMMODITIES EXCHANGE
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ELECTRONIC COMMODITIES EXCHANGE
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Priority to US14/676,811 priority Critical patent/US20150278905A1/en
Publication of US20150278905A1 publication Critical patent/US20150278905A1/en
Assigned to ELECTRONIC COMMODITIES EXCHANGE, L.P. reassignment ELECTRONIC COMMODITIES EXCHANGE, L.P. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: WATKINS, BRIAN
Assigned to ELECTRONIC COMMODITIES EXCHANGE, L.P. reassignment ELECTRONIC COMMODITIES EXCHANGE, L.P. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: TAM, SIMON
Assigned to ELECTRONIC COMMODITIES EXCHANGE, L.P. reassignment ELECTRONIC COMMODITIES EXCHANGE, L.P. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: BERG, ALEX
Assigned to ELECTRONIC COMMODITIES EXCHANGE, L.P, reassignment ELECTRONIC COMMODITIES EXCHANGE, L.P, ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: KLEIN, JOEL
Assigned to ELECTRONIC COMMODITIES EXCHANGE, L.P, reassignment ELECTRONIC COMMODITIES EXCHANGE, L.P, ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: KLEIN, MOSHE
Abandoned legal-status Critical Current

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    • G06Q30/00—Commerce
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    • G06Q30/0641—Shopping interfaces
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Definitions

  • This application is generally related to virtual jewelry shopping experience.
  • FIG. 1 shows a block diagram of a wireless system for remote shopping of jewelry items.
  • FIG. 2 a is a screenshot of a sample website for jewelry shopping
  • FIG. 2 b is a screenshot of a sample website for jewelry shopping
  • FIG. 2 c is a screenshot of a sample website for jewelry shopping
  • FIG. 3 illustrates a flowchart of the process to request an in-store preview.
  • FIG. 4 illustrates an embodiment of a packaging with an identifier.
  • FIG. 5 illustrates an in-store preview experience
  • aspects of the present invention may be embodied as a system, method or computer program product. Accordingly, aspects of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.), or an embodiment combining software and hardware. Furthermore, aspects of the present invention may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon.
  • the computer readable medium may be a computer readable signal medium or a computer readable storage medium.
  • a computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing.
  • a computer readable storage medium may be any tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device.
  • a computer readable signal medium may include a propagated data signal with computer readable program code embodied thereon, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any variety of forms, including, but not limited to, electromagnetic, optical, or any suitable combination thereof.
  • a computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device.
  • Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF and the like, or any suitable combination of the foregoing.
  • Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like or conventional procedural programming languages, such as the “C” programming language, AJAX, PHP, HTML, XHTML, Ruby, CSS or similar programming languages.
  • the programming code may be configured in an application, an operating system, as part of a system firmware, or any suitable combination thereof.
  • the programming code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on a remote computer or server as in a client/server relationship sometimes known as cloud computing.
  • the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).
  • LAN local area network
  • WAN wide area network
  • Internet Service Provider an Internet Service Provider
  • These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
  • the computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer-implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
  • a “terminal” should be understood to be any one of a general purpose computer, as for example a personal computer or a laptop computer, a client computer configured for interaction with a server, a special purpose computer such as a server, or a smart phone, soft phone, tablet computer, personal digital assistant, wearable technology (such as VR headsets, smart watches, smart glasses, smart rings), or any other machine adapted for executing programmable instructions in accordance with the description thereof set forth above.
  • the embodiments of the present invention may be facilitated by any one of the electronic devices described above.
  • FIG. 1 shows a block diagram of a wireless system 100 which may be used to facilitate remote shopping of the jewelry items according to the embodiments of the present invention.
  • the wireless system 100 comprises a server 105 , including one or more processors 110 running software, and remote devices 115 - 1 through 115 -N (e.g., smart phones) configured to access said server 105 facilitating the shopping of jewelry items on the remote devices 115 - 1 through 115 -N.
  • the shopping website may be in the form of a software application (“App”) downloadable onto smart phones, tablets, wearable technology or computers and usable via processing power and a user interface associated therewith.
  • App software application
  • FIGS. 2 a - 2 c are screenshots of an sample website for an on-line jewelry shopping experience.
  • FIG. 3 illustrates a flowchart of the process in which a purchase may request an in-store preview of a jewelry item.
  • a customer browsing the jewelry website may select 300 a jewelry item (such as a ring or a loose diamond) that he wishes to purchase and adds the selected jewelry items to the shopping cart. He then indicates 302 a desire for in-store preview.
  • the website has a button dedicated to “In-Store Preview”.
  • the in-store previous option is available through the selection of a hyperlink.
  • the customer may be prompted to enter his location, such as submitting a city, address and/or zip code, in order to identify the nearest brick-and-mortar partner in the area. The customer may save this or any other store in his profile, which will be remembered for future shopping experiences.
  • the customer's location is automatically identified using a GPS locator that is integrated into the customer's electronic device.
  • system 100 transmits the payment to a third party verification server, which verifies the customer's provided payment. Once the customer's payment has been provided and verified, then information regarding the selected jewelry item is transmitted 306 to the jewelry provider who may handicraft or identify the selected jewelry item and then ship the jewelry item to the identified local partner's store.
  • the customer receives 308 an indictor that provides a future date and time in which the jewelry item will be available for preview at the local partner's store. There may be a window of time provided, such as a one week period, before the jewelry item is return to the on-line jewelry provider.
  • the customer may reserve via the website a specific time to meet with an on-site salesperson.
  • a sales associate at the local partner's store contacts the customer to schedule a preview.
  • the customer drops in the local partner's store during regular store hours and asks to preview the selected jewelry item.
  • the local partner transmits 310 a message to the online jewelry provider indicating the customer's recent purchase of the jewelry item, and the online jewelry provider charges 312 the customer using payment that was provided to secure the in-store preview.
  • the customer may also request to change the form of payment that is used to pay for the selected jewelry item.
  • a message indicating their lack of interest is transmitted 314 to system 100 , which then releases 316 the hold that is placed on the customer's form of payment.
  • FIG. 4 illustrates one embodiment of a packaging that is used to ship the selected jewelry item.
  • Package 400 may contain identifier 402 .
  • identifier 402 can be represented by any number of formats, such as any number of matrix barcodes (e.g., shot code, qode, high capacity color barcode, visual cryptogram), 1-D barcodes, 3-D barcodes and the like.
  • Identifier 402 may be embedded with a plurality of information that is relevant to both the jewelry item and the customer.
  • identifier 402 is embedded with detailed information about the jewelry item that is being shipped to the local partner. Such information may include specific details about the jewelry item, such as style, brand, weight, color, value, gemstone source.
  • a local partner store would be able to have knowledge about the content inside the shipping package without opening the package.
  • scanning the identifier automatically inputs the relevant information into the computer system in the store.
  • the identifier may be embedded with personal information about the customer who ordered the jewelry item.
  • personal information may include the customer's demographics, shopping preferences, recent searches, previous purchases, desired price range, saved searches, and the like.
  • a sales associates gets to know a customer while helping him or her try on various jewelry item.
  • the sales associate is able to tailor and suggest jewelry items that are aligned within the customer's interest and budget.
  • the embedded personal information may allow the store to further customize the in-store shopping experience for the customer when he enters the retail establishment.
  • the information embedded in the identifier may inform the sales associate about shopping habits of the customer. For example, the store may be alerted in advance that the customer has been shopping for diamond engagement rings within the $5000-10,000 price range. As such, the store may attempt to align a sales associate that specializes in diamond engagement rings to meet with the customer. Furthermore, if a sales associates has some prior knowledge of the customer′ shopping preferences and recent searches, she might be able to better guide the customer is his selection of a jewelry item. In providing sales associates with detailed insight into the customer, the jewelry provider is able to replicate the in-store shopping experience for its online customer.
  • the local partner is an establish jewelry store, such as Long's Jewelers, that carries its own inventory of jewelry items.
  • the local partner may also have a portion of the store that is dedicated for the in-store preview experience from the online jewelry provider.
  • the online jewelry provider rents a portion of the local partner's store in order to establish the in-store preview area.
  • FIG. 5 illustrates an example of the set-up of an in-store preview at a store.
  • system 500 illustrates an in-store preview experience that utilize various technology devices.
  • the in-store preview area contains a number of wireless handheld devices.
  • FIG. 5 shows the handheld device 502 as being a tablet, such as an iPad, but any number of technological devices may be used.
  • Device 502 may include display 504 , which depicts various information about a jewelry item.
  • Device 502 also may include microscope lens 506 , which allows the customer to view the jewelry items in detail.
  • Microscope 506 may serve as a personal jewelry loupe for a customer wishing to examine a piece of jewelry up close, such as looking at an inclusion of a diamond.
  • device 502 also includes a chip reader 508 , such as an RFID reader.
  • Each jewelry item may include a tag which houses a corresponding chip and the like.
  • the chip may contain specific information about the jewelry item, such as its price, gem source, weight, metal type, and the like.
  • a customer using device 502 may wish to independently browse the various items in the store, and if he finds something of interest, he can simply scan the jewelry tag to obtain the relevant information on device 502 . For example, the customer may encounter a ruby necklace of interest. Rather than waiting for a sales associate to take the item from the case, he simple places device 502 over the necklace.
  • Device 502 automatically detects a RFID chip located on the tag of the necklace. Information regarding the ruby necklace will automatically be displayed on the customer's device 502 .
  • Device 502 also may include an indicator button 510 , which transmits an indication that a customer wishes to be helped with a sales associates in person.
  • device 502 keeps track of the customer's shopping preferences while in the store. For example, device 502 may record any jewelry item that the customer scans and stores this information in the customer's profile. Thus, if the customer indicates a desire to speak with a sales associate, she can log into the customer's profile and ascertain a quick previous of the items that the customer has been considering. Device 502 also may store any jewelry pieces that the customer examiners with a sales associate.
  • device 502 stores the information without the customer's input.
  • a customer may use device 502 to store jewelry pieces of interest to a customer profile associated with the online jewelry provider. For example, the customer may narrow his search to three different engagement rings, but not being ready to purchase yet, he may choose to keep a record of his in-store visit and store the information on his customer profile, which he can retrieve at a later time.
  • Device 502 also may allow the customer to upload the website for the on-line provider.
  • the customer may have the option of comparing the jewelry item that is in the store with other inventory that is available through the online jewelry provider.
  • system 500 provides the customer with a low-pressure sales experience, where he may choose whether he wishes to engage with a live sales associate.
  • system 500 allows a local partner to streamline its resources, so that sales associates are spending time with customers who are more serious about making a purchase.
  • system 500 allows the local partner to reduce its sales staff, since the tablets provide a lot of the initial fielding of questions from customers.
  • System 400 also may include a remote chip-reader 512 , such as a RFID mat, that is remote to device 502 and connected wirelessly.
  • each jewelry item may include a chip that is embedded on its tag.
  • the chip on the jewelry item is automatically detected.
  • the information that is embedded in the chip, such as specific details about the jewelry item, is wirelessly transmitted and shown on display 510 of device 502 .
  • the experience for the customer is a seamless transition, in which information about the jewelry item that they are handling automatically displays on device 502 .
  • the customer also may select to save the jewelry item and the relevant information to his customer profile.
  • a customer may simply download a corresponding mobile app on to a personal electronic device, such as a smart phone or wearable technology.
  • the store has a number of attachable microscope lenses 512 , which a customer may attach to his personal electronic device. The customer may then take advantage of the in-store shopping experience described above, using his personal electronic device, rather than a store issued device 502 .
  • a local partner receives a monetary benefit from participating in the partnership.
  • the local partner may receive a commission if the shipped jewelry item is purchased on-site. In this set-up, the local partner is compensated for assisting in the sale of another company's product.
  • the local partner may be rewarded a compensation if the customer purchases the jewelry item from the on-line retail store at a later date.
  • compensation to the local partner is not limited to the shipped jewelry item.
  • the local partner is assigned a territory. Any on-line sales made by individuals within this territory will result in some form of compensation to the local partner.
  • the territory may be defined in any number of ways, such as a certain radius from the local partner's location, a specific state, a specific region, assigned zip codes, etc.
  • the local partner may be assigned more than one territory.
  • the territories are distinct, such as the State of New Jersey and the State of New York.
  • the various territories may be overlapping, such as the Northeast region, the Commonwealth of Massachusetts, and the city of Boston.
  • the territories are broken into tiers, which each tier being assigned different compensation structures.
  • the local partner is assigned three different territory tiers, where Tier 1 territories are within a 5 mile radius of the local partner's location. Any sales made within a Tier 1 territory is more likely a direct result of assistance by the local partner, as such sales within Tier 1 are rewarded the highest amount of commission of 20%.
  • the Tier 2 territory encompasses a 15 mile radius of the local partner's location. These sales are rewarded by a 10% commission.
  • the Tier 3 territories are defined as sales made from locations beyond the 15 mi radius of the local partner's location, and as such are rewarded at a 5% commission rate.
  • the local partner has a territory that encompasses certain zip codes, such as the billing zip code or the shipping zip code.
  • the compensation structure is calculated over a period of time.
  • the compensation may be derived from the total revenue in sale over a quarterly period.
  • the customer fills out a survey regarding her in-store preview experience with the local partner.
  • the results from this survey may be used in determining the commission received by the local partner.
  • system 100 In addition to in-store preview of a jewelry item, system 100 also provides customers with augment reality opportunities. For instance, the customer may be able to superimpose an image of the jewelry item onto herself via a camera device.
  • the customer is shopping for a jewelry item on a mobile device, such as an iPhone.
  • the mobile device may include a built-in camera.
  • After selecting a jewelry item of interest, such as a ring, the customer may have the option to generate an image overlay of the jewelry item.
  • system 100 generates an image overlay of the selected jewelry item. The image of the jewelry then appears in the camera viewfinder of the device. Holding the device, the user can match the image overlay onto herself and get a sense of how the jewelry item would look on herself.
  • system 100 may generate an image overlay of the ring.
  • the ring image will appear in the camera viewfinder of the customer's device. While holding the camera over her hand, the customer is able to superimpose the ring image over her own hand. In this sense, the customer can get an idea of how the ring might look on her actual hand. For instance, the customer might wish to know how the metal of the band looks against her skin tone, or whether the center stone of the ring looks too gaudy on her hand.
  • the customer is provided with a template jewelry item, such as a template ring.
  • the template ring maybe color-coded in order to help facilitate the superimposing process.
  • the customer may be provided with a blue ring that she can wear as a jewelry template.
  • the customer downloads an app on her mobile device that corresponds to the augmented reality service.
  • the system receives an indication that the customer is interested in superimposing a selected jewelry item on herself.
  • System 100 detects the color-code of the template jewelry item and filters out all other images, except for the template.
  • System 100 then overlays an image of the jewelry item on top of the template.
  • system 100 receives feedback from the customer about the superimposed image.
  • the system includes sensitivity indicators, which the customers may adjust to provide the optimal image. For example, if the customer is holding her hand against the sky, the system may be adjusted to be more sensitive, so that it can distinguish between the blue color in the jewelry item template versus the blue color of the sky.
  • system 100 may receive feedback from the customer to further resize the superimposed image so that it appears to be a closer fit on the customer.
  • system 100 requires the user to include a benchmark item, such as a coin, in the viewfinder, so that system 100 is able to size the image overlay in proper proportions.
  • a benchmark item such as a coin
  • system 100 is capable of detecting the customer's hand and generating a recommendation of the ring sense or a proper length of a necklace.

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  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)
US14/676,811 2014-04-01 2015-04-01 Virtual jewelry shopping experience with in-store preview Abandoned US20150278905A1 (en)

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US10679282B2 (en) 2020-06-09
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EP3127076A1 (fr) 2017-02-08
CN106415647A (zh) 2017-02-15
US10176515B2 (en) 2019-01-08
EP3127076A4 (fr) 2017-08-09
US20190114698A1 (en) 2019-04-18
US20150278891A1 (en) 2015-10-01
CA2944745A1 (fr) 2015-10-08
AU2015240744A1 (en) 2016-11-10

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