US20130339151A1 - Method for communicating spatially localized information to a mobile terminal - Google Patents

Method for communicating spatially localized information to a mobile terminal Download PDF

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Publication number
US20130339151A1
US20130339151A1 US13/861,314 US201313861314A US2013339151A1 US 20130339151 A1 US20130339151 A1 US 20130339151A1 US 201313861314 A US201313861314 A US 201313861314A US 2013339151 A1 US2013339151 A1 US 2013339151A1
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United States
Prior art keywords
mobile terminal
radio
electronic label
label
electronic
Prior art date
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Abandoned
Application number
US13/861,314
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English (en)
Inventor
Philippe Bottine
Francois Robin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SES Imagotag SA
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Individual
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Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=46888478&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=US20130339151(A1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Individual filed Critical Individual
Publication of US20130339151A1 publication Critical patent/US20130339151A1/en
Assigned to STORE ELECTRONIC SYSTEMS reassignment STORE ELECTRONIC SYSTEMS ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: BOTTINE, Philippe, ROBIN, FRANCOIS
Assigned to SES-IMAGOTAG, INCORPORATED reassignment SES-IMAGOTAG, INCORPORATED CHANGE OF NAME (SEE DOCUMENT FOR DETAILS). Assignors: STORE ELECTRONIC SYSTEMS
Priority to US16/281,190 priority Critical patent/US10674340B2/en
Assigned to SES-IMAGOTAG reassignment SES-IMAGOTAG CORRECTIVE ASSIGNMENT TO CORRECT THE ASSIGNEE NAME TO SES-IMAGOTAG AND EXECUTION DATE OF 11/14/2017 PREVIOUSLY RECORDED AT REEL: 047155 FRAME: 0135. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Assignors: STORE ELECTRONIC SYSTEMS
Abandoned legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/18—Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
    • H04W4/185—Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals by embedding added-value information into content, e.g. geo-tagging
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/33—Services specially adapted for particular environments, situations or purposes for indoor environments, e.g. buildings
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
    • G09G2380/00—Specific applications
    • G09G2380/04—Electronic labels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/024—Guidance services

Definitions

  • the present invention generally concerns the display of information in a sales area.
  • the display of information relating to items offered for sale in a sales area is generally obtained using labels which, in particular, display the price of the item with which a label is associated and other information such as price per weight, etc.
  • Another advantage of these known systems is to allow automated price changes to be made within much shorter time periods than with manual display, whether for special offer periods at the site for all or some of the items on sale, to reflect price changes, to face inflationary situations during which very frequent prices increases must be made, etc.
  • these electronic labels only allow the display of information relating to the item with which each one is associated, and moreover this information is generally restricted to the price displayed by the labels.
  • the present invention therefore sets out to propose means for providing consumers with spatially localized information, in relation to the place and context of a consumer, which complements the information already visually available in a sales area.
  • a further objective is to be able to provide consumers at the point of sale with information that is specifically intended and personalized for this consumer.
  • a method for communicating data, representing spatially localized information, to a mobile terminal in relation to the location of said mobile terminal in a sales area equipped with a distributed series of electronic labels, each electronic label being identified by a single label identifier, said method comprising the steps in which:
  • the invention is advantageously but optionally complemented by the following characteristics taken alone or in any technical possible combination thereof:
  • a communication system is also proposed to communicate localized data within a sales area, comprising:
  • FIG. 1 is a schematic illustrating the system according to one possible embodiment of the second aspect of the invention.
  • FIG. 2 is a schematic illustrating a front view of an electronic label of a system according to one possible embodiment of the second aspect of the invention
  • FIG. 3 is a rear transparency view of an electronic label of a system according to one possible embodiment of the second aspect of the invention.
  • FIG. 4 is a schematic illustrating the implementing of the method according to the first aspect of the invention.
  • FIG. 1 is an illustrative but non-limiting depiction of a communication system to communicate data representing spatially localized information in a sales area, corresponding to one possible embodiment of the invention.
  • the illustrated system comprises a mobile terminal 1 capable of communicating with a central server 2 .
  • This mobile terminal 1 is preferably provided with data display means, such as a screen, intended for a user of said mobile terminal 1 .
  • Communication between the mobile terminal 1 and the central server 2 can be set up via any, at least partly wireless, communication network in particular via a wireless network of WIFI or 3G type. Communication can therefore be set up through the Internet link to which the central server 2 is connected.
  • the sales area may be provided with WIFI terminals setting up a connection between the mobile terminal 1 and the internet network to which the central server 2 is connected.
  • a common example of said mobile terminal 1 is a mobile telephone of smartphone type, which offers suitable connection and data processing possibilities.
  • the generalization of this type of telephone enables a large number of consumers to use their own mobile terminal 1 .
  • Other mobile terminals can be used provided they meet the requirements of communicability with the central server and the capability to display information to the user thereof.
  • a tablet computer can be used as mobile terminal 1 .
  • the system also comprises a series of electronic labels distributed throughout the sales area.
  • the labels have strong spatial density, typically about ten labels/ m 2 on average, this varying to a large extent.
  • Each electronic label 3 is identified by a unique label identifier particular to it. This label identifier therefore allows unambiguous identification of a single unique label within the sales area.
  • FIGS. 2 and 3 illustrate an example of an electronic label 2 according to the invention.
  • Said electronic label comprises a display screen 31 to display information relating to an item with which it is associated. Typically, and as illustrated in FIG. 2 , this information comprises the price of the item, and other information usually available in a sales area e.g. the price per kilogram of a food product.
  • the electronic label also comprises a case 30 in plastic inside which the functional constituents of the electronic label 3 are housed.
  • the electronic label 3 comprises a radio-frequency communication module 32 to receive data representing information relating to an item and derived from a central station, a memory 33 to store said data and a microcontroller 34 to control the display of information relating to the item.
  • a radio-frequency communication module 32 to receive data representing information relating to an item and derived from a central station
  • a memory 33 to store said data
  • a microcontroller 34 to control the display of information relating to the item.
  • These different functional constituents are arranged on a printed circuit board 35 housed in the case 30 .
  • the electronic label 3 of said series of electronic labels also comprises a radio-frequency peripheral 36 with which the mobile terminal 1 is able to set up a communication to acquire the label identifier of said electronic label 3 .
  • the radio-frequency peripheral 36 of the electronic label 3 comprises an antenna 38 and an electronic chip 37 of NFC type (Near Field Communication) or RFID type (Radio-Frequency Identification).
  • NFC Near Field Communication
  • RFID Radio-Frequency Identification
  • a radio-frequency peripheral of NFC type operates at a frequency of 13.56 Mhz similar to a radio-frequency peripheral of RFID HF type.
  • a radio-frequency peripheral of NFC type corresponds to the ISO 14443 protocol, which is highly secure with encrypting. NFC communication is tending to be become widespread in personal mobile terminals such as mobile telephones and therefore offers the advantage of massive deployment.
  • the chip 37 and the antenna 38 are arranged at different points of the electronic label 3 , interconnects 39 ensuring the link between the antenna 38 and the chip 37 .
  • the chip 37 is connected to the microcontroller 34 of the electronic label 3 and the antenna 38 is arranged on or in the case 30 inside which said microcontroller 34 is housed. Further preferably, the antenna 38 is arranged on the front face side of the electronic label 3 , towards the display screen 31 , whilst the electronic chip 37 is arranged on the printed circuit board 35 on the back face side of the electronic label 3 .
  • a radio-frequency peripheral 36 grouping together a chip and antenna on one same carrier is not desirable on the front face of the electronic label 3 since it is detrimental to maximization of the display area of the display screen 31 , in particular to allow dense arranging of electronic labels 3 on aisle displays especially for items of small size.
  • connections between the electronic chip 37 and the microcontroller 34 may be complex and difficult to obtain industrially at low cost.
  • the chip 37 is therefore preferably implanted on the printed circuit board thereby facilitating the connection thereof to the microcontroller 34 .
  • the positioning of the antenna inside on the back face next to the chip 37 would reduce distance and reading reliability since reading would then have to take place through the display screen 31 of the electronic label 3 (typically having a thickness of 1 cm) and the electromagnetic disturbance caused by the printed circuit board.
  • the chip 37 is then preferably implanted on the printed circuit board, thereby facilitating the connection thereof to the microcontroller 34 .
  • the antenna 38 is therefore preferably integrated in the plastic case 30 towards the front part thereof, preferably around the part reserved for the display screen 31 and over-molded during injection at the time of manufacture of the case 30 .
  • the size of the antenna 38 can be maximized thereby allowing the communication distance to be increased.
  • this communication distance with the radio-frequency peripheral 36 must be chosen to be relatively short, less than 20 cm, and further preferably less than 10 cm from the antenna 38 .
  • the mobile terminal 1 is adapted to transmit data to the electronic label 3 via the radio-frequency peripheral 36 of said electronic label 3 .
  • the display of the electronic label 3 can then be updated by the mobile terminal 1 .
  • the system for communication data representing spatially localized information within a sales area is configured to implement the method according to the first aspect of the invention, of which one possible embodiment will be described.
  • the method allows the communication of data, representing spatially localized information, to the mobile terminal 1 in relation to the location of said mobile terminal 1 within a sales area equipped with a distributed series of electronic labels 3 , each electronic label 3 being identified by a unique label identifier particular to it.
  • the mobile terminal 1 sets up a communication via radio-frequency with a radio-frequency peripheral 36 of an electronic label 3 (Step S 1 ).
  • a user brings the mobile terminal 1 close to the radio-frequency peripheral 36 of the electronic label 3 , so that the radio-frequency peripheral 36 comes within the range of the electromagnetic waves emitted by the mobile terminal 1 .
  • the radio-frequency peripheral 36 is then activated by the energy of the electromagnetic waves emitted by the mobile terminal 1 to set up communication via radio-frequency with the radio-frequency peripheral 36 of the electronic label 3 .
  • the radio-frequency peripheral 36 of said electronic label 3 then communicates to said mobile terminal 1 a label identifier of said electronic label 3 (Step S 2 ).
  • This label identifier can be communicated alone or accompanied by other information or else as part of communicated data which are at least partly generated from said identifier and which allow identification of the electronic label 3 in the sales area.
  • the mobile terminal mobile 1 communicates said label identifier to a central server 2 (Step S 3 ).
  • the communicated data must allow identification of the electronic label 3 in the sales area and need not necessarily assume the form of solely the label identifier. Therefore, the data exchanged between the mobile terminal 1 and the central server 2 may be the same or else different from the data exchanged between the electronic label 3 and the mobile terminal 1 ; the only requirement being the possibility of identifying the electronic label 3 in the sales area.
  • the central server 2 determines the location of said mobile terminal 1 from the label identifier of said electronic label 3 (Step S 4 ).
  • the central server 2 determines the location of said mobile terminal 1 from the identifier of said electronic label 3 using the data of a planogram associating a location with the label identifier.
  • a planogram lists the locations of all the electronic labels 3 and of the items on sale in a sales area.
  • Up to 10% of items in a sales area can be present at several separate points and hence sole knowledge of the item e.g. through an item identifier such as a barcode or Electronic Product Code (EPC) does not allow the determining of the precise location of the mobile terminal 1 .
  • an item identifier such as a barcode or Electronic Product Code (EPC) does not allow the determining of the precise location of the mobile terminal 1 .
  • the uniqueness of the label identifier and of the location associated with each electronic label 3 allows unambiguous determination of the location of the electronic label 3 from its identifier, and as a result it is possible to determine the location of the mobile terminal 1 .
  • the mobile terminal 1 is effectively positioned in the immediate vicinity of the electronic label 3 from which it has acquired the identifier, so that the locating of the label allows determination of the location of the mobile terminal 1 .
  • the communication range of the radio-frequency peripheral 36 is preferably less than 20 cm, more preferably less than 10 cm, and is even 5 cm.
  • a relatively short range firstly ensures matching between the location of the electronic label 3 and the mobile terminal 1 and secondly allows interference to be limited between electronic labels when they are positioned close to one another.
  • a short range requires deliberate action by the user of the mobile terminal 1 to set up communication between the mobile terminal 1 and the electronic label 3 .
  • the user then has no reason to fear for the protection of private life and since the system proves to be little intrusive it cannot easily be diverted from its primary vocation set forth in this description.
  • the central server 2 communicates data to the mobile terminal 1 which represent spatially localized information associated with the location of said mobile terminal 1 (Step S 5 ).
  • This data representing spatially localized information associated with the location of said mobile terminal 1 may take into account data specific to the user of the mobile terminal 1 , previously stored in a database 41 , 44 accessible via a communication network.
  • one database 41 may comprise a shopping list previously defined by the user, and the database 44 may comprise health data entered by the user by means of which information on items can be matched with personal information, for example medical contra-indications such as the presence of allergens specified by the user.
  • Other databases 42 , 43 can be used and may in particular comprise the planogram, information relating to items, relating to the sales area, etc.
  • the electronic label can be used as background sensor since it allows the context of the mobile terminal to be determined with which it is in communication.
  • the user may also benefit from a web application taking into account the items whose associated label identifiers have been acquired by the mobile terminal 1 , for example to display the total price of said items during a shopping session.
  • the ability to locate via electronic labels 3 allows fine-granularity to an extent never reached in locating systems of GPS type.
  • Each meter of aisle shelving for product display having several labels 3 at different heights it is even possible to locate the height of the mobile terminal 1 .
  • a user when searching for a particular item, places his/her mobile terminal 1 close to an electronic label 3 .
  • the implementing of the method according to the invention allows information to be communicated to the mobile terminal 1 relating to the place of the sought-after item, in relation to the mobile terminal 1 .
  • an arrow in a top/right diagonal direction with an indication of the distance e.g. 50 cm indicates that the item desired by the user is to the top right of the current position of the mobile terminal 1 at a distance of 50 cm therefrom.
  • the invention also enables users to be offered a sales area having optimized configuration.
  • the manager of the sales area may have knowledge of the specific movements and behavior of users of mobile terminals 1 and can therefore determine an optimized configuration of the sales area as a function of such data.
  • the display of the electronic label 3 can be modified during communication with the mobile terminal 1 .
  • provision can be made for more illuminated display or for display of particular data if a radio-frequency peripheral 36 communicates with a mobile terminal 1 .
  • the mobile terminal is adapted to transmit data to the electronic label 3 via the radio-frequency peripheral 36 of said electronic label 3 , in particular to update data and optionally the position of the electronic label when a mobile terminal 1 is used by an employee of the sales area.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
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  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Small-Scale Networks (AREA)
  • Telephone Function (AREA)
US13/861,314 2012-04-11 2013-04-11 Method for communicating spatially localized information to a mobile terminal Abandoned US20130339151A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US16/281,190 US10674340B2 (en) 2012-04-11 2019-02-21 System and method for communicating spatially organized information

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FRPCT/FR2012/050791 2012-04-11
PCT/FR2012/050791 WO2013153290A1 (fr) 2012-04-11 2012-04-11 Procede de communication d'une information spatialement localisee a un terminal mobile

Related Parent Applications (1)

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PCT/FR2012/050791 Continuation WO2013153290A1 (fr) 2012-04-11 2012-04-11 Procede de communication d'une information spatialement localisee a un terminal mobile

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US13/861,314 Abandoned US20130339151A1 (en) 2012-04-11 2013-04-11 Method for communicating spatially localized information to a mobile terminal
US16/281,190 Active US10674340B2 (en) 2012-04-11 2019-02-21 System and method for communicating spatially organized information

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US (2) US20130339151A1 (fr)
EP (3) EP4236392A3 (fr)
JP (1) JP2015515692A (fr)
AU (1) AU2012376565B2 (fr)
BR (1) BR112014024238B1 (fr)
CA (1) CA2868628C (fr)
ES (1) ES2965023T3 (fr)
MX (1) MX337571B (fr)
SG (1) SG11201406406SA (fr)
WO (1) WO2013153290A1 (fr)

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KR20160052046A (ko) * 2014-11-03 2016-05-12 엘지이노텍 주식회사 전자 가격 표시기
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EP3410341A4 (fr) * 2016-01-25 2019-08-21 KYOCERA Corporation Appareil électronique, dispositif de commande, et procédé de fonctionnement d'appareil électronique
WO2020168985A1 (fr) * 2019-02-22 2020-08-27 阿里巴巴集团控股有限公司 Procédé, dispositif et système de vérification de la relation de position, et support de données
US11010709B2 (en) 2015-07-27 2021-05-18 Ses-Imagotag Method for updating association data between articles and locations
CN112906414A (zh) * 2021-02-23 2021-06-04 广西电网有限责任公司电力科学研究院 一种带射频识别装置的仪器库
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AU2012376565A1 (en) 2014-10-30
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JP2015515692A (ja) 2015-05-28
EP2837212A1 (fr) 2015-02-18
AU2012376565B2 (en) 2017-11-09
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EP3883277B1 (fr) 2023-08-09
US10674340B2 (en) 2020-06-02

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