US20040015994A1 - Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement - Google Patents
Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement Download PDFInfo
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- US20040015994A1 US20040015994A1 US10/394,578 US39457803A US2004015994A1 US 20040015994 A1 US20040015994 A1 US 20040015994A1 US 39457803 A US39457803 A US 39457803A US 2004015994 A1 US2004015994 A1 US 2004015994A1
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Classifications
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Definitions
- the present invention relates to video on demand (VOD) streaming service, and more particularly, to an apparatus and a method for clients/users to select and request advertisements during the VOD streaming service (VOD service).
- VOD video on demand
- VOD streaming service has undergone remarkable developments, technically.
- the VOD streaming service business is in a rudimentary stage compared to the technical developments due to the absence of business models.
- An example of a conventional method of advertising for VOD streaming service includes providing advertisements prior to contents which a client desires to receive, when an Internet contents service provider provides the desired contents to the client.
- the Internet contents service provider receives advertisement contents from advertisers and processes the advertisement contents into files to be transferred over the Internet.
- the Internet contents service provider adds searching data to the processed files and stores the files in a database server.
- advertisement contents corresponding to personal information on the client and the selected service contents, are searched in the database server and provided to the client.
- a check message is transferred to the web server of the Internet contents service provider.
- the web server receives the check message, the web server provides the client the selected service contents from the database server.
- FIG. 1 is a system diagram of a conventional video on demand (VOD) streaming service system.
- the conventional VOD streaming service system is formed of a VOD server 100 , a network 110 , clients 120 , and an advertiser 130 .
- the VOD server 100 providing VOD streaming service, processes various multimedia contents and stores them in a database.
- the network 110 is a virtual space where data are transferred when requesting the VOD streaming service and providing the contents in connection with the VOD.
- the clients 120 are terminals outputting multimedia data requests for the VOD streaming service from the VOD server 100 through the network 110 and processing received multimedia contents in response to the requests, thereby allowing a user to select and output favored contents from among the contents provided from the VOD server 100 .
- the advertiser 130 pays money to a VOD streaming service provider having the VOD server 100 so that the VOD server 100 provides advertisement contents of the advertiser 130 , along with VOD contents, to the clients 120 .
- the advertiser 130 and/or the Internet contents provider 100 control and provide advertisements according to client profiles collected by the VOD server 100 prior to allowing the clients 120 to receive selected services, such as VOD services (multimedia service content).
- the client watches the advertisements prior to receiving the selected VOD contents. Further, the client cannot select the advertisements but passively receives and watches whatever advertisements are provided by an Internet contents service provider and then receives the selected VOD contents.
- a novel VOD streaming service system and business model based thereon which provides a new billing model for the contents of the VOD streaming service, and provides, for example, attracting advertisements that promote the client's interests, is needed.
- the present invention provides a video on demand (VOD) streaming service according to client controlled advertisements (advertising) or in response to providing client/user-favored advertisements, and a method of performing the same.
- VOD video on demand
- the present invention also provides a client terminal receiving a VOD service, which enables a client/user to watch client/user preferred advertisements, and a method of performing the same.
- the present invention can be achieved by a VOD server providing a VOD streaming service, comprising a service controller providing clients multimedia contents according to client controlled advertising or in response to providing the clients specific advertisement contents selected and requested by the clients, and a data storage storing the multimedia contents, the advertisement contents, and the client data.
- the service controller comprises a web service engine managing client access specifics, a search engine searching for the multimedia contents and the advertisement contents selected by the clients and retrieving the selected contents through the web service engine, a media streaming engine transferring the contents retrieved by the search engine to the client terminals, and a session management engine managing sessions during which the clients receive access to the VOD server according to client-forwarded/provided/driven advertisement selection interaction (i.e., according to client advertisement selection interaction) and/or client advertisement actions/interactions with the client selected advertisements.
- client-forwarded/provided/driven advertisement selection interaction i.e., according to client advertisement selection interaction
- the data storage comprises a client profile database storing the client data, an advertisement contents database storing the advertisement contents, and a multimedia contents database storing the multimedia contents, such as movies or music, to be provided to the clients.
- the present invention can also be achieved by a client terminal, which receives multimedia contents and advertisement contents from a VOD server, comprising a web browser accessing the VOD server and selecting and requesting receipt of desired multimedia contents and advertisement contents, a session manager managing the sessions of the multimedia contents according to client advertisement contents selection interaction, and a reproducer reproducing the multimedia contents and the advertisement contents received from the VOD server according to the session management of the session manager.
- the present invention can also be achieved by a method of providing a VOD streaming service which provides client-favored advertisement contents by using a VOD server enabling an advertisement selection interaction, comprising receiving a request for specific multimedia contents from a client and providing the requested multimedia contents to the client, checking the time or amount of the multimedia contents provided to stop the provision of the multimedia contents to the client when the time or the amount exceeds a predetermined value, providing advertisement contents which are requested by the client, receiving an advertisement contents stop request from the client and restarting transfer of the multimedia contents requested by the client.
- the present invention can also be achieved by a method of receiving a VOD streaming service in a client terminal, comprising allowing a client to select multimedia contents, such as specific movies or music, and requesting a VOD server for the selected multimedia contents, reproducing the specific multimedia contents provided from the VOD server, requesting the VOD server for receipt of specific advertisement contents after a predetermined amount of time or receipt of multimedia content and reproducing the advertisement contents, and restarting receiving and reproducing the multimedia contents from the VOD server when an advertisement contents stop request is received from the client.
- multimedia contents such as specific movies or music
- the requesting of the advertisement contents further comprises providing an advertisement selection image through the client terminal to allow the client to select and request receipt of the advertisement contents (i.e., to control advertising to the client).
- the advertisement contents stop command can be selected after a predetermined amount of time from the start of reproduction of the advertisement contents.
- FIG. 1 is a system diagram of a conventional video on demand (VOD) streaming service system
- FIG. 2 is a functional block diagram of a VOD streaming server driven by client advertisement selection interaction during a VOD streaming service of the VOD streaming server, according to an embodiment of the present invention
- FIG. 3 is a functional block diagram of a VOD client terminal allowing client advertisement selection interaction to drive/control a VOD streaming service during the VOD streaming service, according to an embodiment of the present invention
- FIG. 4 is a flowchart of operations in a VOD server driven/controlled by a client advertisement selection interaction, according to an embodiment of the present invention
- FIG. 5 is a flowchart of a VOD streaming service in a client terminal allowing client advertisement selection interaction to drive/control a VOD server during the VOD streaming service, according to an embodiment of the present invention.
- FIG. 6 is a flow diagram of a VOD streaming service with client-forwarded/provided/driven advertising between a VOD server and a client terminal, according to an embodiment of the present invention.
- FIG. 2 is a functional block diagram of a VOD streaming server 190 driven/controlled by a client (e.g., a user, computing device, etc.) advertisement selection interaction during a VOD streaming service from the VOD streaming server 190 , according to an embodiment of the present invention.
- the VOD streaming server 190 comprises a service controller 200 and a data storage 210 .
- the service controller 200 provides multimedia contents requested by the client and advertisement contents provided by an advertiser.
- the client may directly select/request (i.e., control) the advertisement contents to receive in exchange for a VOD service, thereby providing a client-forwarded/provided/driven advertising and VOD service (i.e., client controlled advertising and VOD service).
- a client receives advertisement contents based upon client input.
- the service controller 200 comprises a web service engine 201 , a search engine 202 , a media streaming engine 203 , and a session management engine 204 .
- the web service engine 201 manages client access specifics.
- the search engine 202 searches for and fetches the multimedia contents or the advertisement contents requested by the client through the web service engine 201 .
- the media streaming engine 203 transfers the contents retrieved by the search engine 202 .
- the session management engine 204 manages sessions of the client that accesses the VOD server 190 .
- the data storage 201 comprises a client profile database 211 , an advertisement contents database 212 , and a multimedia contents database 213 .
- the client profile database 211 stores client data, which is used by the VOD server 190 to identify which client (device) has transmitted something to the VOD server 190 and to which client the VOD server 190 needs to respond. Further, typically, the client data comprises client profile information, such as client advertisement receipt history (client advertisement control history or client advertisement selection interaction history), client multimedia content selection history, client advertisement profile, etc.
- the advertisement contents database 212 stores the advertisement contents provided from the advertiser to the VOD server 190 .
- the multimedia contents database 213 stores substantial data, such as movies and music, to be provided to the client, for example, as a VOD service in response to and/or in exchange for client advertisement selection interaction (client controlled advertisements). Accordingly, a VOD service can be controlled with client advertisement selection interaction during the VOD service.
- FIG. 3 is a functional block diagram of a VOD client terminal 290 allowing client advertisement selection interaction to drive/control a VOD streaming service during the VOD streaming service, according to an embodiment of the present invention.
- the VOD client terminal 290 comprises a web browser 300 accessing the VOD server 190 , a session manager 310 managing the advertisement and multimedia contents sessions provided from the VOD server 190 , and a reproducer 320 receiving the advertisement and multimedia contents from the VOD server 190 and reproducing the received contents.
- the client may access the VOD server 190 through the web browser 300 of the VOD client terminal 290 and receive favored multimedia contents.
- the client may select favored advertisement categories from the categorized advertisement contents.
- the VOD server 190 receives data of the selected advertisement categories and transfers the advertisement contents corresponding to the selected advertisement categories to the VOD client terminal 290 .
- the VOD server 190 may provide information on advertisement contents, which can be provided to the VOD client terminal 290 , so that the web browser 300 of the VOD client terminal 290 can select a favored advertisement from the information. Thereafter, the VOD server 190 transfers the corresponding selected favored advertisement contents to the VOD client terminal 290 .
- the session manager 310 of the VOD client terminal 290 manages sessions of multimedia contents according to client advertisement selection interaction. For example, when the reproducer 320 reproduces requested multimedia contents, the session manager 310 checks time or amount of multimedia contents reproduced. If the time or the amount of multimedia contents reproduced exceeds a predetermined value, the reproducer 320 stops reproduction of the multimedia contents and the web browser 300 provides an advertisement contents selection function to the client, so that the client can select an advertisement to receive, for example, from an advertisement category list and/or from an advertisement list (i.e., controlled advertisement receipt). When the VOD server 190 provides the selected advertisement contents to the VOD client terminal 290 , the reproducer 320 reproduces the selected advertisement contents.
- the session manager 310 checks whether a predetermined reproducing time for the received advertisement contents has passed and allows the client to select an advertisement contents stop command, if the predetermined time has passed.
- the VOD client terminal 290 recommences receipt of the multimedia contents from the VOD server 190 and reproduces the multimedia contents through the reproducer 320 .
- FIG. 4 is a flowchart of operations in a VOD server driven/controlled by a client advertisement selection interaction, according to an embodiment of the present invention.
- a client e.g., a user, a computing device, etc.
- the VOD server 190 provides the multimedia contents requested by the client through the network.
- the VOD server 190 checks the time or amount of multimedia contents provided to the client to temporarily stop the provision of the multimedia contents when the time or amount exceeds a predetermined value.
- the VOD server 190 stops the multimedia contents reproduction.
- recommencement of the multimedia contents reproduction requires client advertisement selection interaction or client controlled advertising, such as requesting receipt of advertisements and interacting with, viewing, etc., the client controlled advertisements.
- client selects one category from several advertisement categories and/or detailed advertisement profile data and requests the VOD server 190 for the corresponding advertisement contents in the client-selected category and/or according to the client-selected advertisement profile data.
- the VOD server 190 receives the advertisement request from the client, and, at operation 440 , the VOD server provides the corresponding advertisement contents requested to the client.
- the VOD server 190 checks whether the client sends an advertisement contents stop command.
- a client terminal such as the client terminal 290 , manages a client controlled advertising session and allows the client to send the advertisement stop command to the VOD server 190 , after the client receives the client requested advertisement contents for a certain time, amount and/or performs an action, etc., with the client requested advertisement.
- the VOD server 190 can similarly manage the advertising session.
- the VOD server 190 receives the advertisement contents stop command from the client, at operation 460 , the VOD server 190 recommences transfer of the temporarily stopped multimedia contents to the client.
- the present invention provides a business model of providing/billing for network contents in response to and/or in exchange for client advertisement selection interaction (i.e., client controlled advertisements).
- client advertisement selection interaction i.e., client controlled advertisements
- multimedia content streaming service can be controlled according to client-forwarded/provided/driven advertising and/or client advertisement selection interaction, such as client-selected (controlled) advertisement viewing, processing, etc, during the multimedia content streaming.
- FIG. 5 is a flowchart of a VOD streaming service in a client terminal allowing client advertisement selection interaction to drive/control a VOD server during the VOD streaming service, according to an embodiment of the present invention.
- a client selects favored multimedia contents, such as a specific movie or music, using the client terminal 290 .
- the client terminal 290 requests the VOD server 190 for the selected multimedia contents.
- the client terminal 290 reproduces the selected multimedia contents provided from the VOD server 190 .
- the client terminal 290 determines if reproduction of the selected multimedia content has or should be stopped in response to, for example, a stop signal.
- the VOD server 190 generates a stop signal for the client terminal 290 or ceases providing the client-favored multimedia contents, when the VOD server 190 determines a time or an amount of the favored multimedia contents reproduced has exceeded a predetermined value.
- the client terminal 290 can determine when reproduction of the client-favored multimedia contents has or should be stopped. In particular, when the time or the multimedia contents reproduction amount exceeds the predetermined value, the client terminal 290 is informed of the end of the multimedia contents reproduction.
- the client terminal 290 provides an advertisement selection image to allow the client to select and request receipt of advertisement contents.
- the client terminal 290 requests the VOD server 190 for the selected advertisement as client-favored (client controlled) advertisement contents, and receives the selected client-favored advertisement contents from the VOD server 190 and reproduces the received client selected advertisement contents.
- the client terminal 290 After the advertisement contents are reproduced by the client terminal 290 for a predetermined amount or time, at operation 540 , the client terminal 290 allows client input of an advertisement contents stop command and checks whether the client sends/inputs the advertisement contents stop command. In response to the advertisement contents stop command, at operation 550 , the client terminal 290 stops the reproduction of the advertisement contents, and restarts receiving the temporarily stopped client-favored multimedia contents from the VOD server 190 (e.g., sending another request for the client-favored multimedia contents to the VOD server 190 , continuing reproduction from previously received client-favored multimedia content, etc.) and reproduces the client-favored multimedia contents.
- the VOD server 190 e.g., sending another request for the client-favored multimedia contents to the VOD server 190 , continuing reproduction from previously received client-favored multimedia content, etc.
- FIG. 6 is a flow diagram of a VOD streaming service with client-forwarded/provided/driven advertising between the VOD server 190 and the client terminal 290 , according to an embodiment of the present invention.
- the client terminal 290 will be referred to as a terminal, and as Internet protocol examples, the real-time transport protocol (RTP) and the real-time transport streaming protocol (RTSP) is used for communicating real-time data and streaming control data and the Hyper Text Transfer Protocol (HTTP) is used for communicating messages between the VOD server 190 and the terminal 290 .
- RTP real-time transport protocol
- RTSP real-time transport streaming protocol
- HTTP Hyper Text Transfer Protocol
- the terminal requests the VOD server 190 for specific multimedia contents.
- the VOD server 190 provides the requested multimedia contents (RTP data) to the terminal 290 .
- the VOD server 190 transfers a multimedia contents stop signal (RTSP) to the terminal.
- RTSP multimedia contents stop signal
- a client interactive (client controlled) advertisement session begins, in which the terminal 290 requests (HTTP Get) the VOD server 190 for advertisement contents.
- the VOD server 190 provides the advertisement contents to the terminal 290 , and the client selects receipt of one of the provided and displayed advertisement contents by using a predetermined output unit of the terminal 290 , for example, a screen of the web browser.
- the terminal 290 requests (RTSP) the VOD server 190 for the corresponding advertisement contents selected to be received by the client.
- the VOD server 190 transfers (RTSP data, or RTP data in case of streaming advertisements) the advertisement contents requested by the client to the terminal 290 , and the terminal 290 reproduces the provided advertisements until the client is permitted to stop the advertisement reproduction to resume reproduction of the multimedia contents. If the client inputs an advertisement reproduction stop command/signal, at operation 607 , the terminal 290 sends an advertisement contents stop request (RTSP) to the VOD server 190 .
- RTSP advertisement contents stop request
- the terminal 290 again requests the VOD server 190 for the multimedia contents.
- the VOD server 190 continues (resumes) providing the multimedia contents requested by the terminal 290 .
- the clients can receive advertisement contents selectively during the VOD streaming service to pay for the VOD services, thereby providing a new VOD billing business model.
- the client can control advertising (advertisement receipt), allowing direct client controlled interactive advertising as opposed to the conventional passive (captive) advertising.
- the client may select receipt of preferred advertisement contents. In this way, it is easier to attract both the client's and the advertiser's interests.
- the predetermined reproduction times and amounts can be tied to predetermined advertising values, thereby providing an underlying business model of paying for a VOD service according to client-forwarded/provided/driven (client controlled) advertising.
- the present invention provides an apparatus and a method of sending/receiving video on demand (VOD) streaming service in response to and/or in exchange for client-favored (controlled) advertisements, providing an underlying business model of client controlled advertising and VOD service.
- VOD video on demand
- a VOD server and a VOD client terminal tie the VOD streaming service to client advertisement selection interactions, such as advertisement receipt selections and/or attributes (e.g., type, mode, etc.) of the received advertisements.
- the client session management regarding the client-favored multimedia contents and the client controlled advertisement contents can be performed on the VOD server and/or on the client VOD client terminal.
- the present invention provides a system and method of providing on demand contents via a network according to client controlled advertising to the client, wherein the client controls the advertising, for example, by selecting advertisement receipt according to categories and/or selecting advertising attributes.
- the present invention provides a content on demand network system allowing client controlled advertisements to drive/control a content streaming service prior to commencement of and/or during the content streaming service.
- the processes of the present invention providing/billing on demand electronic contents according to client controlled advertising to the client are implemented in software and/or hardware.
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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US12/230,493 US8898711B2 (en) | 2002-03-23 | 2008-08-29 | Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement |
Applications Claiming Priority (2)
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CN101448138A (zh) * | 2008-12-29 | 2009-06-03 | 深圳市同洲电子股份有限公司 | 一种视频广告的插播方法、系统及服务器 |
US9826283B2 (en) | 2010-04-05 | 2017-11-21 | Samsung Electronics Co., Ltd. | Apparatus and method for inserting advertisement in a broadcasting system |
US20130174207A1 (en) * | 2011-12-29 | 2013-07-04 | Alticast Corporation | Apparatus for providing supplementary information of multimedia contents, recorded medium thereof, and personal storage device |
US9226001B2 (en) * | 2011-12-29 | 2015-12-29 | Alticast Corporation | Apparatus for providing supplementary information of multimedia contents, recorded medium thereof, and personal storage device |
US20130174042A1 (en) * | 2011-12-30 | 2013-07-04 | Samsung Electronics Co., Ltd. | Display apparatus, upgrading apparatus, display system and control method thereof |
US9204205B1 (en) * | 2013-05-31 | 2015-12-01 | Intuit Inc. | Viewing advertisements using an advertisement queue |
DE102016011874A1 (de) | 2016-10-04 | 2018-04-05 | Glomex Gmbh | Verfahren und Vorrichtung zum Ausliefern von Werbeinhalten |
Also Published As
Publication number | Publication date |
---|---|
US20090025047A1 (en) | 2009-01-22 |
CN1447601A (zh) | 2003-10-08 |
KR20030076896A (ko) | 2003-09-29 |
KR100900968B1 (ko) | 2009-06-04 |
CN1770860A (zh) | 2006-05-10 |
US8898711B2 (en) | 2014-11-25 |
CN101466026A (zh) | 2009-06-24 |
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