US20040015994A1 - Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement - Google Patents

Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement Download PDF

Info

Publication number
US20040015994A1
US20040015994A1 US10/394,578 US39457803A US2004015994A1 US 20040015994 A1 US20040015994 A1 US 20040015994A1 US 39457803 A US39457803 A US 39457803A US 2004015994 A1 US2004015994 A1 US 2004015994A1
Authority
US
United States
Prior art keywords
client
contents
advertisement
vod
multimedia contents
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US10/394,578
Other languages
English (en)
Inventor
Hee-kyung Choi
Kang-wook Chun
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Samsung Electronics Co Ltd
Original Assignee
Samsung Electronics Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Samsung Electronics Co Ltd filed Critical Samsung Electronics Co Ltd
Assigned to SAMSUNG ELECTRONICS CO., LTD. reassignment SAMSUNG ELECTRONICS CO., LTD. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: CHOI, HEE-KYUNG, CHUN, KANG-WOOK
Publication of US20040015994A1 publication Critical patent/US20040015994A1/en
Priority to US12/230,493 priority Critical patent/US8898711B2/en
Abandoned legal-status Critical Current

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • H04N7/17318Direct or substantially direct transmission and handling of requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407Monitoring of transmitted content, e.g. distribution time, number of downloads
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61Network physical structure; Signal processing
    • H04N21/6106Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61Network physical structure; Signal processing
    • H04N21/6156Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6175Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via Internet
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643Communication protocols
    • H04N21/6437Real-time Transport Protocol [RTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/658Transmission by the client directed to the server
    • H04N21/6587Control parameters, e.g. trick play commands, viewpoint selection
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to video on demand (VOD) streaming service, and more particularly, to an apparatus and a method for clients/users to select and request advertisements during the VOD streaming service (VOD service).
  • VOD video on demand
  • VOD streaming service has undergone remarkable developments, technically.
  • the VOD streaming service business is in a rudimentary stage compared to the technical developments due to the absence of business models.
  • An example of a conventional method of advertising for VOD streaming service includes providing advertisements prior to contents which a client desires to receive, when an Internet contents service provider provides the desired contents to the client.
  • the Internet contents service provider receives advertisement contents from advertisers and processes the advertisement contents into files to be transferred over the Internet.
  • the Internet contents service provider adds searching data to the processed files and stores the files in a database server.
  • advertisement contents corresponding to personal information on the client and the selected service contents, are searched in the database server and provided to the client.
  • a check message is transferred to the web server of the Internet contents service provider.
  • the web server receives the check message, the web server provides the client the selected service contents from the database server.
  • FIG. 1 is a system diagram of a conventional video on demand (VOD) streaming service system.
  • the conventional VOD streaming service system is formed of a VOD server 100 , a network 110 , clients 120 , and an advertiser 130 .
  • the VOD server 100 providing VOD streaming service, processes various multimedia contents and stores them in a database.
  • the network 110 is a virtual space where data are transferred when requesting the VOD streaming service and providing the contents in connection with the VOD.
  • the clients 120 are terminals outputting multimedia data requests for the VOD streaming service from the VOD server 100 through the network 110 and processing received multimedia contents in response to the requests, thereby allowing a user to select and output favored contents from among the contents provided from the VOD server 100 .
  • the advertiser 130 pays money to a VOD streaming service provider having the VOD server 100 so that the VOD server 100 provides advertisement contents of the advertiser 130 , along with VOD contents, to the clients 120 .
  • the advertiser 130 and/or the Internet contents provider 100 control and provide advertisements according to client profiles collected by the VOD server 100 prior to allowing the clients 120 to receive selected services, such as VOD services (multimedia service content).
  • the client watches the advertisements prior to receiving the selected VOD contents. Further, the client cannot select the advertisements but passively receives and watches whatever advertisements are provided by an Internet contents service provider and then receives the selected VOD contents.
  • a novel VOD streaming service system and business model based thereon which provides a new billing model for the contents of the VOD streaming service, and provides, for example, attracting advertisements that promote the client's interests, is needed.
  • the present invention provides a video on demand (VOD) streaming service according to client controlled advertisements (advertising) or in response to providing client/user-favored advertisements, and a method of performing the same.
  • VOD video on demand
  • the present invention also provides a client terminal receiving a VOD service, which enables a client/user to watch client/user preferred advertisements, and a method of performing the same.
  • the present invention can be achieved by a VOD server providing a VOD streaming service, comprising a service controller providing clients multimedia contents according to client controlled advertising or in response to providing the clients specific advertisement contents selected and requested by the clients, and a data storage storing the multimedia contents, the advertisement contents, and the client data.
  • the service controller comprises a web service engine managing client access specifics, a search engine searching for the multimedia contents and the advertisement contents selected by the clients and retrieving the selected contents through the web service engine, a media streaming engine transferring the contents retrieved by the search engine to the client terminals, and a session management engine managing sessions during which the clients receive access to the VOD server according to client-forwarded/provided/driven advertisement selection interaction (i.e., according to client advertisement selection interaction) and/or client advertisement actions/interactions with the client selected advertisements.
  • client-forwarded/provided/driven advertisement selection interaction i.e., according to client advertisement selection interaction
  • the data storage comprises a client profile database storing the client data, an advertisement contents database storing the advertisement contents, and a multimedia contents database storing the multimedia contents, such as movies or music, to be provided to the clients.
  • the present invention can also be achieved by a client terminal, which receives multimedia contents and advertisement contents from a VOD server, comprising a web browser accessing the VOD server and selecting and requesting receipt of desired multimedia contents and advertisement contents, a session manager managing the sessions of the multimedia contents according to client advertisement contents selection interaction, and a reproducer reproducing the multimedia contents and the advertisement contents received from the VOD server according to the session management of the session manager.
  • the present invention can also be achieved by a method of providing a VOD streaming service which provides client-favored advertisement contents by using a VOD server enabling an advertisement selection interaction, comprising receiving a request for specific multimedia contents from a client and providing the requested multimedia contents to the client, checking the time or amount of the multimedia contents provided to stop the provision of the multimedia contents to the client when the time or the amount exceeds a predetermined value, providing advertisement contents which are requested by the client, receiving an advertisement contents stop request from the client and restarting transfer of the multimedia contents requested by the client.
  • the present invention can also be achieved by a method of receiving a VOD streaming service in a client terminal, comprising allowing a client to select multimedia contents, such as specific movies or music, and requesting a VOD server for the selected multimedia contents, reproducing the specific multimedia contents provided from the VOD server, requesting the VOD server for receipt of specific advertisement contents after a predetermined amount of time or receipt of multimedia content and reproducing the advertisement contents, and restarting receiving and reproducing the multimedia contents from the VOD server when an advertisement contents stop request is received from the client.
  • multimedia contents such as specific movies or music
  • the requesting of the advertisement contents further comprises providing an advertisement selection image through the client terminal to allow the client to select and request receipt of the advertisement contents (i.e., to control advertising to the client).
  • the advertisement contents stop command can be selected after a predetermined amount of time from the start of reproduction of the advertisement contents.
  • FIG. 1 is a system diagram of a conventional video on demand (VOD) streaming service system
  • FIG. 2 is a functional block diagram of a VOD streaming server driven by client advertisement selection interaction during a VOD streaming service of the VOD streaming server, according to an embodiment of the present invention
  • FIG. 3 is a functional block diagram of a VOD client terminal allowing client advertisement selection interaction to drive/control a VOD streaming service during the VOD streaming service, according to an embodiment of the present invention
  • FIG. 4 is a flowchart of operations in a VOD server driven/controlled by a client advertisement selection interaction, according to an embodiment of the present invention
  • FIG. 5 is a flowchart of a VOD streaming service in a client terminal allowing client advertisement selection interaction to drive/control a VOD server during the VOD streaming service, according to an embodiment of the present invention.
  • FIG. 6 is a flow diagram of a VOD streaming service with client-forwarded/provided/driven advertising between a VOD server and a client terminal, according to an embodiment of the present invention.
  • FIG. 2 is a functional block diagram of a VOD streaming server 190 driven/controlled by a client (e.g., a user, computing device, etc.) advertisement selection interaction during a VOD streaming service from the VOD streaming server 190 , according to an embodiment of the present invention.
  • the VOD streaming server 190 comprises a service controller 200 and a data storage 210 .
  • the service controller 200 provides multimedia contents requested by the client and advertisement contents provided by an advertiser.
  • the client may directly select/request (i.e., control) the advertisement contents to receive in exchange for a VOD service, thereby providing a client-forwarded/provided/driven advertising and VOD service (i.e., client controlled advertising and VOD service).
  • a client receives advertisement contents based upon client input.
  • the service controller 200 comprises a web service engine 201 , a search engine 202 , a media streaming engine 203 , and a session management engine 204 .
  • the web service engine 201 manages client access specifics.
  • the search engine 202 searches for and fetches the multimedia contents or the advertisement contents requested by the client through the web service engine 201 .
  • the media streaming engine 203 transfers the contents retrieved by the search engine 202 .
  • the session management engine 204 manages sessions of the client that accesses the VOD server 190 .
  • the data storage 201 comprises a client profile database 211 , an advertisement contents database 212 , and a multimedia contents database 213 .
  • the client profile database 211 stores client data, which is used by the VOD server 190 to identify which client (device) has transmitted something to the VOD server 190 and to which client the VOD server 190 needs to respond. Further, typically, the client data comprises client profile information, such as client advertisement receipt history (client advertisement control history or client advertisement selection interaction history), client multimedia content selection history, client advertisement profile, etc.
  • the advertisement contents database 212 stores the advertisement contents provided from the advertiser to the VOD server 190 .
  • the multimedia contents database 213 stores substantial data, such as movies and music, to be provided to the client, for example, as a VOD service in response to and/or in exchange for client advertisement selection interaction (client controlled advertisements). Accordingly, a VOD service can be controlled with client advertisement selection interaction during the VOD service.
  • FIG. 3 is a functional block diagram of a VOD client terminal 290 allowing client advertisement selection interaction to drive/control a VOD streaming service during the VOD streaming service, according to an embodiment of the present invention.
  • the VOD client terminal 290 comprises a web browser 300 accessing the VOD server 190 , a session manager 310 managing the advertisement and multimedia contents sessions provided from the VOD server 190 , and a reproducer 320 receiving the advertisement and multimedia contents from the VOD server 190 and reproducing the received contents.
  • the client may access the VOD server 190 through the web browser 300 of the VOD client terminal 290 and receive favored multimedia contents.
  • the client may select favored advertisement categories from the categorized advertisement contents.
  • the VOD server 190 receives data of the selected advertisement categories and transfers the advertisement contents corresponding to the selected advertisement categories to the VOD client terminal 290 .
  • the VOD server 190 may provide information on advertisement contents, which can be provided to the VOD client terminal 290 , so that the web browser 300 of the VOD client terminal 290 can select a favored advertisement from the information. Thereafter, the VOD server 190 transfers the corresponding selected favored advertisement contents to the VOD client terminal 290 .
  • the session manager 310 of the VOD client terminal 290 manages sessions of multimedia contents according to client advertisement selection interaction. For example, when the reproducer 320 reproduces requested multimedia contents, the session manager 310 checks time or amount of multimedia contents reproduced. If the time or the amount of multimedia contents reproduced exceeds a predetermined value, the reproducer 320 stops reproduction of the multimedia contents and the web browser 300 provides an advertisement contents selection function to the client, so that the client can select an advertisement to receive, for example, from an advertisement category list and/or from an advertisement list (i.e., controlled advertisement receipt). When the VOD server 190 provides the selected advertisement contents to the VOD client terminal 290 , the reproducer 320 reproduces the selected advertisement contents.
  • the session manager 310 checks whether a predetermined reproducing time for the received advertisement contents has passed and allows the client to select an advertisement contents stop command, if the predetermined time has passed.
  • the VOD client terminal 290 recommences receipt of the multimedia contents from the VOD server 190 and reproduces the multimedia contents through the reproducer 320 .
  • FIG. 4 is a flowchart of operations in a VOD server driven/controlled by a client advertisement selection interaction, according to an embodiment of the present invention.
  • a client e.g., a user, a computing device, etc.
  • the VOD server 190 provides the multimedia contents requested by the client through the network.
  • the VOD server 190 checks the time or amount of multimedia contents provided to the client to temporarily stop the provision of the multimedia contents when the time or amount exceeds a predetermined value.
  • the VOD server 190 stops the multimedia contents reproduction.
  • recommencement of the multimedia contents reproduction requires client advertisement selection interaction or client controlled advertising, such as requesting receipt of advertisements and interacting with, viewing, etc., the client controlled advertisements.
  • client selects one category from several advertisement categories and/or detailed advertisement profile data and requests the VOD server 190 for the corresponding advertisement contents in the client-selected category and/or according to the client-selected advertisement profile data.
  • the VOD server 190 receives the advertisement request from the client, and, at operation 440 , the VOD server provides the corresponding advertisement contents requested to the client.
  • the VOD server 190 checks whether the client sends an advertisement contents stop command.
  • a client terminal such as the client terminal 290 , manages a client controlled advertising session and allows the client to send the advertisement stop command to the VOD server 190 , after the client receives the client requested advertisement contents for a certain time, amount and/or performs an action, etc., with the client requested advertisement.
  • the VOD server 190 can similarly manage the advertising session.
  • the VOD server 190 receives the advertisement contents stop command from the client, at operation 460 , the VOD server 190 recommences transfer of the temporarily stopped multimedia contents to the client.
  • the present invention provides a business model of providing/billing for network contents in response to and/or in exchange for client advertisement selection interaction (i.e., client controlled advertisements).
  • client advertisement selection interaction i.e., client controlled advertisements
  • multimedia content streaming service can be controlled according to client-forwarded/provided/driven advertising and/or client advertisement selection interaction, such as client-selected (controlled) advertisement viewing, processing, etc, during the multimedia content streaming.
  • FIG. 5 is a flowchart of a VOD streaming service in a client terminal allowing client advertisement selection interaction to drive/control a VOD server during the VOD streaming service, according to an embodiment of the present invention.
  • a client selects favored multimedia contents, such as a specific movie or music, using the client terminal 290 .
  • the client terminal 290 requests the VOD server 190 for the selected multimedia contents.
  • the client terminal 290 reproduces the selected multimedia contents provided from the VOD server 190 .
  • the client terminal 290 determines if reproduction of the selected multimedia content has or should be stopped in response to, for example, a stop signal.
  • the VOD server 190 generates a stop signal for the client terminal 290 or ceases providing the client-favored multimedia contents, when the VOD server 190 determines a time or an amount of the favored multimedia contents reproduced has exceeded a predetermined value.
  • the client terminal 290 can determine when reproduction of the client-favored multimedia contents has or should be stopped. In particular, when the time or the multimedia contents reproduction amount exceeds the predetermined value, the client terminal 290 is informed of the end of the multimedia contents reproduction.
  • the client terminal 290 provides an advertisement selection image to allow the client to select and request receipt of advertisement contents.
  • the client terminal 290 requests the VOD server 190 for the selected advertisement as client-favored (client controlled) advertisement contents, and receives the selected client-favored advertisement contents from the VOD server 190 and reproduces the received client selected advertisement contents.
  • the client terminal 290 After the advertisement contents are reproduced by the client terminal 290 for a predetermined amount or time, at operation 540 , the client terminal 290 allows client input of an advertisement contents stop command and checks whether the client sends/inputs the advertisement contents stop command. In response to the advertisement contents stop command, at operation 550 , the client terminal 290 stops the reproduction of the advertisement contents, and restarts receiving the temporarily stopped client-favored multimedia contents from the VOD server 190 (e.g., sending another request for the client-favored multimedia contents to the VOD server 190 , continuing reproduction from previously received client-favored multimedia content, etc.) and reproduces the client-favored multimedia contents.
  • the VOD server 190 e.g., sending another request for the client-favored multimedia contents to the VOD server 190 , continuing reproduction from previously received client-favored multimedia content, etc.
  • FIG. 6 is a flow diagram of a VOD streaming service with client-forwarded/provided/driven advertising between the VOD server 190 and the client terminal 290 , according to an embodiment of the present invention.
  • the client terminal 290 will be referred to as a terminal, and as Internet protocol examples, the real-time transport protocol (RTP) and the real-time transport streaming protocol (RTSP) is used for communicating real-time data and streaming control data and the Hyper Text Transfer Protocol (HTTP) is used for communicating messages between the VOD server 190 and the terminal 290 .
  • RTP real-time transport protocol
  • RTSP real-time transport streaming protocol
  • HTTP Hyper Text Transfer Protocol
  • the terminal requests the VOD server 190 for specific multimedia contents.
  • the VOD server 190 provides the requested multimedia contents (RTP data) to the terminal 290 .
  • the VOD server 190 transfers a multimedia contents stop signal (RTSP) to the terminal.
  • RTSP multimedia contents stop signal
  • a client interactive (client controlled) advertisement session begins, in which the terminal 290 requests (HTTP Get) the VOD server 190 for advertisement contents.
  • the VOD server 190 provides the advertisement contents to the terminal 290 , and the client selects receipt of one of the provided and displayed advertisement contents by using a predetermined output unit of the terminal 290 , for example, a screen of the web browser.
  • the terminal 290 requests (RTSP) the VOD server 190 for the corresponding advertisement contents selected to be received by the client.
  • the VOD server 190 transfers (RTSP data, or RTP data in case of streaming advertisements) the advertisement contents requested by the client to the terminal 290 , and the terminal 290 reproduces the provided advertisements until the client is permitted to stop the advertisement reproduction to resume reproduction of the multimedia contents. If the client inputs an advertisement reproduction stop command/signal, at operation 607 , the terminal 290 sends an advertisement contents stop request (RTSP) to the VOD server 190 .
  • RTSP advertisement contents stop request
  • the terminal 290 again requests the VOD server 190 for the multimedia contents.
  • the VOD server 190 continues (resumes) providing the multimedia contents requested by the terminal 290 .
  • the clients can receive advertisement contents selectively during the VOD streaming service to pay for the VOD services, thereby providing a new VOD billing business model.
  • the client can control advertising (advertisement receipt), allowing direct client controlled interactive advertising as opposed to the conventional passive (captive) advertising.
  • the client may select receipt of preferred advertisement contents. In this way, it is easier to attract both the client's and the advertiser's interests.
  • the predetermined reproduction times and amounts can be tied to predetermined advertising values, thereby providing an underlying business model of paying for a VOD service according to client-forwarded/provided/driven (client controlled) advertising.
  • the present invention provides an apparatus and a method of sending/receiving video on demand (VOD) streaming service in response to and/or in exchange for client-favored (controlled) advertisements, providing an underlying business model of client controlled advertising and VOD service.
  • VOD video on demand
  • a VOD server and a VOD client terminal tie the VOD streaming service to client advertisement selection interactions, such as advertisement receipt selections and/or attributes (e.g., type, mode, etc.) of the received advertisements.
  • the client session management regarding the client-favored multimedia contents and the client controlled advertisement contents can be performed on the VOD server and/or on the client VOD client terminal.
  • the present invention provides a system and method of providing on demand contents via a network according to client controlled advertising to the client, wherein the client controls the advertising, for example, by selecting advertisement receipt according to categories and/or selecting advertising attributes.
  • the present invention provides a content on demand network system allowing client controlled advertisements to drive/control a content streaming service prior to commencement of and/or during the content streaming service.
  • the processes of the present invention providing/billing on demand electronic contents according to client controlled advertising to the client are implemented in software and/or hardware.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Computer Graphics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
US10/394,578 2002-03-23 2003-03-24 Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement Abandoned US20040015994A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US12/230,493 US8898711B2 (en) 2002-03-23 2008-08-29 Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR2002-15900 2002-03-23
KR1020020015900A KR100900968B1 (ko) 2002-03-23 2002-03-23 사용자 선택 광고를 제공하는 스트리밍 서비스 제공 방법 및 멀티미디어 서버

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12/230,493 Continuation US8898711B2 (en) 2002-03-23 2008-08-29 Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement

Publications (1)

Publication Number Publication Date
US20040015994A1 true US20040015994A1 (en) 2004-01-22

Family

ID=36751813

Family Applications (2)

Application Number Title Priority Date Filing Date
US10/394,578 Abandoned US20040015994A1 (en) 2002-03-23 2003-03-24 Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement
US12/230,493 Expired - Fee Related US8898711B2 (en) 2002-03-23 2008-08-29 Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement

Family Applications After (1)

Application Number Title Priority Date Filing Date
US12/230,493 Expired - Fee Related US8898711B2 (en) 2002-03-23 2008-08-29 Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement

Country Status (3)

Country Link
US (2) US20040015994A1 (zh)
KR (1) KR100900968B1 (zh)
CN (3) CN101466026A (zh)

Cited By (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040168152A1 (en) * 2002-09-05 2004-08-26 Bea Systems, Inc. System and method for software component dependency checking
US20050050218A1 (en) * 2003-09-02 2005-03-03 Microsoft Corporation Video delivery workflow
US20050210528A1 (en) * 2004-03-19 2005-09-22 Toshinobu Sano Network AV system, controller and program therefor
US20050286417A1 (en) * 2004-06-24 2005-12-29 Samsung Electronics Co., Ltd. Device and method of controlling and providing content over a network
WO2006035053A1 (de) * 2004-09-30 2006-04-06 Siemens Aktiengesellschaft Verfahren zur bereitstellung von multimediadiensten und anordnung zur duchrführung des verfahrens
US20060294558A1 (en) * 2005-06-23 2006-12-28 Microsoft Corporation Presentation of information relating to programming
US20070130003A1 (en) * 2005-11-23 2007-06-07 Cable Television Laboratories, Inc. Method and system of advertising
WO2008001287A2 (en) * 2006-06-27 2008-01-03 Koninklijke Philips Electronics N.V. Inserting advertisements in a television program
WO2008013707A2 (en) * 2006-07-28 2008-01-31 Tandberg Television Inc. System and methods for competitive dynamic selection of digital advertising assets in a video distribution system
US20080040741A1 (en) * 2006-08-09 2008-02-14 Nec Corporation Content delivery system
US20080092172A1 (en) * 2006-09-29 2008-04-17 Guo Katherine H Method and apparatus for a zooming feature for mobile video service
FR2908213A1 (fr) * 2006-11-03 2008-05-09 Alcatel Sa Procede et systeme de selection automatique d'information personnalisee pour un flux multimedia
US20080313150A1 (en) * 2006-12-13 2008-12-18 Christopher Penner Centralized Network Data Search, Sharing and Management System
US20090037263A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. System for the insertion and control of advertisements in video
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
US20090037262A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. System for contextual matching of videos with advertisements
CN101448138A (zh) * 2008-12-29 2009-06-03 深圳市同洲电子股份有限公司 一种视频广告的插播方法、系统及服务器
US20100014825A1 (en) * 2008-07-18 2010-01-21 Porto Technology, Llc Use of a secondary device to overlay disassociated media elements onto video content
US20130174042A1 (en) * 2011-12-30 2013-07-04 Samsung Electronics Co., Ltd. Display apparatus, upgrading apparatus, display system and control method thereof
US20130174207A1 (en) * 2011-12-29 2013-07-04 Alticast Corporation Apparatus for providing supplementary information of multimedia contents, recorded medium thereof, and personal storage device
US8799976B1 (en) * 2005-09-30 2014-08-05 At&T Intellectual Property Ii, L.P. Method and apparatus for providing a web session with a commercial advertiser
US9204205B1 (en) * 2013-05-31 2015-12-01 Intuit Inc. Viewing advertisements using an advertisement queue
US9826283B2 (en) 2010-04-05 2017-11-21 Samsung Electronics Co., Ltd. Apparatus and method for inserting advertisement in a broadcasting system
DE102016011874A1 (de) 2016-10-04 2018-04-05 Glomex Gmbh Verfahren und Vorrichtung zum Ausliefern von Werbeinhalten

Families Citing this family (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8719363B2 (en) * 2005-10-19 2014-05-06 Adobe Systems Incorporated Presentation of secondary local content in a region of a web page after an elapsed time
KR100840778B1 (ko) * 2006-09-29 2008-06-23 주식회사 아이큐브 브이.오.디 서비스 시스템
CN101022538B (zh) * 2007-03-02 2010-09-29 华为技术有限公司 点播业务实现方法及相关设备和系统
JP5233175B2 (ja) * 2007-06-08 2013-07-10 ソニー株式会社 コンテンツ配信システム、配信サーバ、端末及びコンテンツ配信方法
CN101350937A (zh) * 2007-07-20 2009-01-21 华为技术有限公司 一种在广播流媒体中插播个性化广告的方法、系统及装置
US9191450B2 (en) * 2007-09-20 2015-11-17 Disney Enterprises, Inc. Measuring user engagement during presentation of media content
US8656442B1 (en) * 2007-11-21 2014-02-18 BitGravity, Inc. Efficient video delivery
CN101198018B (zh) * 2007-12-29 2011-01-12 腾讯科技(深圳)有限公司 电视广告业务的实现方法及广告服务器
US8850489B2 (en) 2008-12-22 2014-09-30 At&T Mobility Ii Llc Cost reduction through bidding and advertising
US20100269132A1 (en) * 2009-04-17 2010-10-21 Telefonaktiebolaget Lm Ericsson (Publ) Method and System For Inserting Advertisements In A Content Stream In Internet Protocol Television (IPTV)
US8670183B2 (en) * 2011-03-07 2014-03-11 Microsoft Corporation Augmented view of advertisements
EP2525587B1 (en) * 2011-05-17 2017-07-05 Alcatel Lucent Method for streaming video content, node in a network for monitoring video content streaming
CN102571757B (zh) * 2011-12-16 2015-05-06 北京视博云科技有限公司 提供网页服务的方法及系统
US9548953B2 (en) * 2012-01-25 2017-01-17 International Business Machines Corporation Temporary suspension of electronic communications
KR102303753B1 (ko) 2017-02-15 2021-09-17 삼성전자주식회사 컨텐트를 제공하는 방법 및 장치
CN109767268A (zh) * 2019-01-10 2019-05-17 深圳市沃特沃德股份有限公司 一种广告推送方法、装置、存储介质及计算机设备

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6006257A (en) * 1995-09-29 1999-12-21 Comverse Networks Systems, Inc. Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming
US20020059598A1 (en) * 2000-08-29 2002-05-16 Hiroko Sugimoto Content reproduction apparatus and reproduction method
US6473903B2 (en) * 1996-12-30 2002-10-29 Koninklijke Philips Electronics N.V. Method and system for implementing interactive broadcast programs and commercials
US20020178445A1 (en) * 2001-04-03 2002-11-28 Charles Eldering Subscriber selected advertisement display and scheduling
US20050262539A1 (en) * 1998-07-30 2005-11-24 Tivo Inc. Closed caption tagging system
US7017173B1 (en) * 1999-03-30 2006-03-21 Sedna Patent Services, Llc System enabling user access to secondary content associated with a primary content stream
US7073191B2 (en) * 2000-04-08 2006-07-04 Sun Microsystems, Inc Streaming a single media track to multiple clients

Family Cites Families (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3154921B2 (ja) * 1995-06-09 2001-04-09 富士通株式会社 ビデオ・オン・デマンドシステムにおける映像再生位置割り出し方式
JPH0965321A (ja) 1995-08-18 1997-03-07 Hitachi Ltd ビデオ・オン・デマンド装置
IL125141A0 (en) * 1998-06-29 1999-01-26 Nds Ltd Advanced television system
US20030088872A1 (en) * 1997-07-03 2003-05-08 Nds Limited Advanced television system
US6588015B1 (en) * 1998-01-14 2003-07-01 General Instrument Corporation Broadcast interactive digital radio
EP1135722A4 (en) * 1998-07-27 2005-08-10 Webtv Networks Inc ACCESS TO A REMOTE COMPUTER
US6934759B2 (en) * 1999-05-26 2005-08-23 Enounce, Inc. Method and apparatus for user-time-alignment for broadcast works
CA2313846C (en) 1999-07-19 2005-01-11 Lucent Technologies Inc. Television advertisement delivery system and method
DE60142774D1 (de) * 2000-02-01 2010-09-23 United Video Properties Inc Methoden und systeme zum erzwingen von reklame
US20020062481A1 (en) * 2000-02-25 2002-05-23 Malcolm Slaney Method and system for selecting advertisements
DE60105998D1 (de) * 2000-04-08 2004-11-04 Sun Microsystems Inc Wiedersynchronisierung von medien während strömung
KR20010096454A (ko) * 2000-04-15 2001-11-07 양기웅 온라인 광고 콘텐츠 제공 시스템, 광고 검색과 게임을이용한 온라인 광고 시스템 및 방법
JP2001309339A (ja) 2000-04-25 2001-11-02 Oki Electric Ind Co Ltd ビデオ・オン・デマンド装置
KR100668918B1 (ko) * 2000-08-10 2007-01-12 엘지전자 주식회사 디지털 티브이를 이용한 광고방법

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6006257A (en) * 1995-09-29 1999-12-21 Comverse Networks Systems, Inc. Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming
US6473903B2 (en) * 1996-12-30 2002-10-29 Koninklijke Philips Electronics N.V. Method and system for implementing interactive broadcast programs and commercials
US20050262539A1 (en) * 1998-07-30 2005-11-24 Tivo Inc. Closed caption tagging system
US7017173B1 (en) * 1999-03-30 2006-03-21 Sedna Patent Services, Llc System enabling user access to secondary content associated with a primary content stream
US7073191B2 (en) * 2000-04-08 2006-07-04 Sun Microsystems, Inc Streaming a single media track to multiple clients
US20020059598A1 (en) * 2000-08-29 2002-05-16 Hiroko Sugimoto Content reproduction apparatus and reproduction method
US20020178445A1 (en) * 2001-04-03 2002-11-28 Charles Eldering Subscriber selected advertisement display and scheduling

Cited By (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040168152A1 (en) * 2002-09-05 2004-08-26 Bea Systems, Inc. System and method for software component dependency checking
US7434202B2 (en) 2002-09-05 2008-10-07 Bea Systems, Inc. System and method for software component dependency checking
US7606925B2 (en) * 2003-09-02 2009-10-20 Microsoft Corporation Video delivery workflow
US20050050218A1 (en) * 2003-09-02 2005-03-03 Microsoft Corporation Video delivery workflow
US20050210528A1 (en) * 2004-03-19 2005-09-22 Toshinobu Sano Network AV system, controller and program therefor
US20050286417A1 (en) * 2004-06-24 2005-12-29 Samsung Electronics Co., Ltd. Device and method of controlling and providing content over a network
WO2006035053A1 (de) * 2004-09-30 2006-04-06 Siemens Aktiengesellschaft Verfahren zur bereitstellung von multimediadiensten und anordnung zur duchrführung des verfahrens
US20060294558A1 (en) * 2005-06-23 2006-12-28 Microsoft Corporation Presentation of information relating to programming
US8799976B1 (en) * 2005-09-30 2014-08-05 At&T Intellectual Property Ii, L.P. Method and apparatus for providing a web session with a commercial advertiser
US9269088B2 (en) * 2005-11-23 2016-02-23 Cable Television Laboratories, Inc. Method and system of advertising
US20070130003A1 (en) * 2005-11-23 2007-06-07 Cable Television Laboratories, Inc. Method and system of advertising
WO2008001287A2 (en) * 2006-06-27 2008-01-03 Koninklijke Philips Electronics N.V. Inserting advertisements in a television program
US20090254932A1 (en) * 2006-06-27 2009-10-08 Koninklijke Philips Electronics N.V. Inserting advertisements in a television program
WO2008001287A3 (en) * 2006-06-27 2008-07-17 Koninkl Philips Electronics Nv Inserting advertisements in a television program
US20080046924A1 (en) * 2006-07-28 2008-02-21 Tandberg Television Inc. System and methods for competitive dynamic selection of digital advertising assets in a video distribution system
WO2008013707A3 (en) * 2006-07-28 2008-10-09 Tandberg Television Inc System and methods for competitive dynamic selection of digital advertising assets in a video distribution system
WO2008013707A2 (en) * 2006-07-28 2008-01-31 Tandberg Television Inc. System and methods for competitive dynamic selection of digital advertising assets in a video distribution system
US20080040741A1 (en) * 2006-08-09 2008-02-14 Nec Corporation Content delivery system
US20080092172A1 (en) * 2006-09-29 2008-04-17 Guo Katherine H Method and apparatus for a zooming feature for mobile video service
FR2908213A1 (fr) * 2006-11-03 2008-05-09 Alcatel Sa Procede et systeme de selection automatique d'information personnalisee pour un flux multimedia
US20080313150A1 (en) * 2006-12-13 2008-12-18 Christopher Penner Centralized Network Data Search, Sharing and Management System
WO2009017983A3 (en) * 2007-07-30 2009-04-30 Yahoo Inc Textual and visual interactive advertisements in videos
US20090037262A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. System for contextual matching of videos with advertisements
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
US20090037263A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. System for the insertion and control of advertisements in video
US20100014825A1 (en) * 2008-07-18 2010-01-21 Porto Technology, Llc Use of a secondary device to overlay disassociated media elements onto video content
CN101448138A (zh) * 2008-12-29 2009-06-03 深圳市同洲电子股份有限公司 一种视频广告的插播方法、系统及服务器
US9826283B2 (en) 2010-04-05 2017-11-21 Samsung Electronics Co., Ltd. Apparatus and method for inserting advertisement in a broadcasting system
US20130174207A1 (en) * 2011-12-29 2013-07-04 Alticast Corporation Apparatus for providing supplementary information of multimedia contents, recorded medium thereof, and personal storage device
US9226001B2 (en) * 2011-12-29 2015-12-29 Alticast Corporation Apparatus for providing supplementary information of multimedia contents, recorded medium thereof, and personal storage device
US20130174042A1 (en) * 2011-12-30 2013-07-04 Samsung Electronics Co., Ltd. Display apparatus, upgrading apparatus, display system and control method thereof
US9204205B1 (en) * 2013-05-31 2015-12-01 Intuit Inc. Viewing advertisements using an advertisement queue
DE102016011874A1 (de) 2016-10-04 2018-04-05 Glomex Gmbh Verfahren und Vorrichtung zum Ausliefern von Werbeinhalten

Also Published As

Publication number Publication date
US20090025047A1 (en) 2009-01-22
CN1447601A (zh) 2003-10-08
KR20030076896A (ko) 2003-09-29
KR100900968B1 (ko) 2009-06-04
CN1770860A (zh) 2006-05-10
US8898711B2 (en) 2014-11-25
CN101466026A (zh) 2009-06-24

Similar Documents

Publication Publication Date Title
US8898711B2 (en) Method and apparatus for sending/receiving VOD streaming service providing client-favored advertisement
US10158915B2 (en) Method and apparatus for identifying content using IPTV devices
US10506299B2 (en) Media player configuration to provide viewing data feedback
US8713603B2 (en) Method and apparatus for user selection of advertising combinations
US8555318B2 (en) Customized media on demand
US8997150B2 (en) Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version
US9202224B2 (en) Providing a survey during an advertisement opportunity to improve advertising experience
US20120072286A1 (en) Method and apparatus for providing a user-editable playlist of advertisements
US9197913B2 (en) System and method to improve user experience with streaming content
US20120072272A1 (en) Method and apparatus for saving or bookmarking advertisements for later viewing
EP2469881A1 (en) Cloud computing based video service and playing methods
WO2001084440A1 (en) System and method for controlling the frequency of displayed advertisements
JP2006511989A (ja) ビデオオンデマンドの管理システムおよび方法
KR20020003366A (ko) 분리 가능한 로컬 저장 매체에 제공된 보조 콘텐트의선택적 고객의 선택을 가능하게 하는 방법 및 시스템
WO2012047672A1 (en) Method and apparatus for providing user control of advertising breaks associated with a media program
US8856221B2 (en) System and method for storing broadcast content in a cloud-based computing environment
JP2003174636A (ja) 再生装置および方法、配信装置および方法、コンテンツデータ配信システム、記録媒体、並びにプログラム
JP2003281032A (ja) コンテンツ送信方法およびコンテンツ受信方法
JP6273403B2 (ja) 情報処理装置、情報処理方法及び情報処理プログラム
KR100924780B1 (ko) 사용자 선택 광고를 제공하는 스트리밍 서비스 제공/수신방법, 멀티미디어 서버, 및 클라이언트 단말
JPH1132280A (ja) インタラクティブtv用ハイパーメディア検索システム
GB2364411A (en) Content targeting and use response recording in a communications network

Legal Events

Date Code Title Description
AS Assignment

Owner name: SAMSUNG ELECTRONICS CO., LTD., KOREA, REPUBLIC OF

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:CHOI, HEE-KYUNG;CHUN, KANG-WOOK;REEL/FRAME:014246/0167

Effective date: 20030623

STCB Information on status: application discontinuation

Free format text: ABANDONED -- FAILURE TO RESPOND TO AN OFFICE ACTION