US1741669A - Price card and support - Google Patents

Description

Dec. 31, 1929. w, 5, WILSON Q 1,741,669

PRICE CARD AND SUPPORT Filed March 20, 1928 21 avwznhya Mud/w: 4S: MASON Patented Dec. 31, 1929 UNITED STATES PATENT OFFICE WILLIAM S. WILSON, OF WASHINGTON, DISTRICT OF COLUMBIA, ASSIGNOR OF FIFTY PER CENT TO SHERMAN W. FRAZIER, OF WASHINGTON, DISTRICT OF COLUMBIA PRICE CARD AND SUPPORT Application filed March 20, 1928. Serial No, 263,066.

This invention relates to improvements in price cards and supports, one object of the invention being the provision of a device of this character which is especially designed for use in exhibiting a price card in a conspicuous place on the articles or shelves containing the same in stores and whereby the indicating characters can be easily and quickly interchanged and the support carrying the characters may be easily and quickly placed in position or removed.

Another object of this invention is the provision of a price card made of a relative stiff supporting portion in combination with a removable flexible and resilient character, whereby the latter may be readily attached to and be detached from the supporting portion, and which when in positionis held against longitudinal and lateral displacement.

Still another object of the invention is the provision of a metal support provided with a shelf engaging portions, which permit the same to be easily and quickly put in place, which will automatically hold the same firmly upon the edge of the shelf and against accidental displacement, and which will require a slight effort to release and remove.

In the accompanying drawings Figure 1 is a front elevation of the complete price card and support attached to a shelf.

Figure 2 is a rear plan view of the support per se.

Figure 3 is a view taken from the left as viewed in Figure 1.

Figure 4 is a cross section through the forward portion of the support showing the flexing position of the card when being inserted or withdrawn.

Figure 5 is a front view of one of the characters per se, and

Figure 6 is an edge view thereof.

Referring to the drawings, the numeral 8 designates the shelf engaging support, WlllCll is made from a strip of resilient sheet metal, and may be coated in any desired manner to make it ornamental and to better exhibit the sign. This strip is provided with t l1e rightangled shelf engaging edge or termlnal 9, adapted to rest upon the top surface of the shelf S, while the lower edge 10, is bent to provide the finger engaging portion 11, the resilient upwardly tensioned terminal 12 provided with a plurality of teeth 13 for biting engagement in the underside of the shelf. In attaching this support the portion 12 is tensioned downwardly as the terminal 9 is slid upon the upper surface of the shelf, and

when the limiting knobs or projections 14 en- I gage the front edge of the shelf and the support is therefore sufliciently seated upon the shelf, the terminal 11 is released, the tension thereof causing the teeth 13 to bite into the undersurface of the shelf and thus hold the support upon the shelf. Inasmuch as there are provided a series of these spaced teeth 13, and as the support is of suflicient length to carry a two or three character card supporting portion, a comparatively rigid support is provided and one which is not easily brushed fromlthe shelf when the clerk removes articles as so d.

The slots 15 and 16 are provided in ver material causing the body of the support ad-- jacent the slots to be gripped upon the rear by the ends 20 and 21, while the longitudinal stress of the material seats the .terminal against the respective top edge of the slot 15 and the lower edge of the slot 16. By this formation, the character is held against longitudinal movement so that it can not creep downwardly and cause the character to be displaced or assume an improper position upon the support as is the case with cards now used.

From the foregoing description it is evident that with a price card and support as herein described, a means for easily and quickly changing signs and attaching and detaching a support from a shelf is provided.

It is also possible to dispense with the ter- Ininals 9 and 10 of the support, which may also be made of celluloid and which Will be provided with the slots or slits 15 and 16 to detachably receive the character, this construction being especially desirable when it is not designed to attach to a shelf.

Due to the shape and size of the oil-set ends for supporting the character and the flexibility ofthe. character, thetension of the body of the character when the ends are inserted in the slits, holds the body of the character against the outer face of the support and the ends seated in the slits, thus providin a sup.- port and character with relatively flat surfaces and no ridges.

I claim V As an article of manufacture, a price card including a main support provided with pairs of vertically aligned slots and a flexible character having two terminals the extreme ends of which are each forined with a transversely curved enterlng portion providing a shoulder for entering said slots and engaging the support to coact with the tension of material of the body portion of the character to, hold the character in place upon the support.

In testimony whereof I aflix my signature.

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