US1566832A

US1566832A - Wall-paper-advertising device

Info

Publication number: US1566832A
Application number: US3084A
Authority: US
Inventors: Benjamin A Cook
Original assignee: Individual
Current assignee: Individual
Priority date: 1925-01-17
Filing date: 1925-01-17
Publication date: 1925-12-22
Anticipated expiration: 1942-12-22

Description

8. A. COOK WALL PAPER ADVERTISING DEVICE Filed Jan. 17 1925 J.DOE.' & co. I FOREIGN m DOMESTIC WALL PA PERS I4 14 ii 14 Iz i" ii PATTERN bio-93650 I PRICE OF PAPER PRICE OF BORDER /&

. ///Z I 1005 & co.

5 rams/rm m oomzsrzc WALL PAPERS f f m I" 4 m filflilfl ll PATTERN L10. 925:0 PRICE OF PAPER Pmcz OF BORDER v "73 l l I 71221 149.2. fi gzminf'iio/z r Patented Dec. 22, 1925.

umr sn srarss BENJAMIN A. COOK, OF FITGHBURG, MASSACHUSETTS.

WALL-PAPER-ADVERTISING DEVICE.

Application filed January To all 107mm it may concern:

Be it known that I, BENJAMIN A. CoK, a citizen of the United States, residing at Fitohburg, in the county of Worcester and State of Massachusetts, have invented new and useful Improvements in Wall-Paper- Advertising Devices, of which the following is a specification.

Wall-paper manufacturers and wholesalers usually advertise their goods by swatches of wall-paper bound together to form a book. The swatches constituting the leaves of the book are not readily separable from each other, so that an inspection of any swatch involves the handling of the entire book, this being one objection to the present method of advertising wall-paper by samples. Another objection is due to the fact that swatches bearing obsolete patterns and bound in a book with those bearing more desirable patterns, constitute dead wood and cannot be readily separated from the more desirable patterns and replaced by others.

My invention is embodied in an advertising device which obviates the above-mentioned objections and enables a wall-paper swatch to be supplied in an attractive form and handled independently.

Of the accompanying drawings forming a part of this specification,

Figure 1 is a front view of a backing sheet constituting an element of my improved device.

Figure 2 is a front view showing the entire device.

Figure 3 is a fragmentary view, showing a portion of the back side of the device.

Figure 4 is an edge view.

Figure 5 is an enlarged section on line 5-5 of Figure 2.

The same reference characters indicate the same parts in all of the figures.

In the drawings, 12 designates a relatively stiff rectangular backing sheet of material, such as cardboard. The front side of the sheet is distinguished from the back side by indicia, such as printed lines 13, giving the marginal portion of the front side of the sheet the effect of a frame.

Within said marginal portion, two spaced apart oblique slits 14 are cut through the material of the sheet.

15 designates a rectangular swatch of wallpaper of smaller area than the backing sheet, and preferably so proportioned that it may 17, 1925. Serial No. 3,084.

be surrounded by the inner line 13 of the frame indicia.

Two corner portions 15 of the swatch are inserted from the outer side of the backing sheetin the slits 14, and are superimposed on the inner side of the backing sheet and cemented thereto by any suitable adhesive. The adhesive contacts only with the back side of the backing sheet, and with the corner port-ions 15 so that the front side of the backing sheet is not warped by the adhesive. The swatch is thus adequately secured to the backing sheet by means entirely invisible from the front, the bearing of edge portions of the swatch on the ends of the slits 14 cooperating with the joints formed by the adhesive, in preventing edgewise displacement of the swatch.

The major portion of the swatch, which includes the entire area excepting the corner portions 15, is exposed on, but not secured to, the front side of the backing sheet, so that there is no evidence on the front side of the backing sheet. and on the major portion of the swatch, of the adhesive which secures the swatch to the backing sheet, the front sides of the backing sheet, and of the exposed portion of the swatch, presenting a smooth undistorted appearance.

The swatch may be swung outward, as indicated by Figure 2, to permit the inspection of its back side, which is usually dosirable.

The exposed marginal or frame-like portion of the front side of the backing sheet may bear printed advertising and other indicia, as shown by Figures 1 and 2.

It will be seen that the backing sheet and the swatch constitute a display or advertising unit of attractive form, and adapted to be assembled loosely and separably with other units, each of which may be removed from the others. and handled and inspected independently. A plurality of the units may be enclosed and shipped in a carton.

I claim:

A wall paper-advertising device, comprising a relatively stiff backing sheet, having two spaced apart oblique slits relatively near one of its edges, and a wall paper swatch of smaller area than the backing sheet and inserted at two corner portions in said slits. the inserted portions being superimposed on, and cemented to, the back side of the sheet, so that the swatch is adequately secured to 10 the sheet, and its major portion is exposed at the backing sheet, the backing sheets and 10 the front side of the sheet Without evidence swatch constituting a display unit which 0f the. presence of an adhesive on either the may be assembled lcosely with other like ma-3'61 portion of the swatch, or the front units, in a receptacle for transportation, and

side of the sheet the exposed portion 'O'f'th'e handled and inspected independently of each swatch being free rtre'm attachment to the other.

backing sheet, so that it may be displaced to In testimony whereof I have affiz ced my permit inspection of itsback'si de, and 'sursignature.

' rounded by a framelike marginal portion of BENJAMIN A; COOK.