US1426845A - Display card and the like - Google Patents

Display card and the like Download PDF

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Publication number
US1426845A
US1426845A US52039421A US1426845A US 1426845 A US1426845 A US 1426845A US 52039421 A US52039421 A US 52039421A US 1426845 A US1426845 A US 1426845A
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Prior art keywords
strip
card
display
slits
spaced
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Expired - Lifetime
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Humble George Taylor
Humble Richard Nicholson
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Humble George Taylor
Humble Richard Nicholson
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Application filed by Humble George Taylor, Humble Richard Nicholson filed Critical Humble George Taylor
Priority to US52039421 priority Critical patent/US1426845A/en
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18Casings, frames or enclosures for labels
    • G09F3/20Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/202Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels for labels being formed by a combination of interchangeable elements, e.g. price labels

Description

G. T AND R. N. HUMBLE,
DISPLAY CARD AND THE LIKE.
APPLICATION FILED 050. a. 1921.
1,4263%5, Patented Aug. 22, 1922.
V ound.
if n 11% I 2x I I WEIEHH/ i AWN I TR Y ET QR) W FBQS 54-7 linveml'ms K @eovge T Humbfie 3 Rabefl Wm? (5 9 j UNHTED GEORGE TAYLOR HUMBLE AND RICHARD NICHOLSON HUMBLE, or" ensn'rronn,
onrenro, CANADA.
DISPLAY CARD AND TEE LIKE.
Specification of Letters Patent.
Patented. Aug. 2%, 19322.
1 Application filed December 6, 1921. Serial No. 520,394.
To all whom it may concern.
Be it known that we, Gnonen TAYLOR HUMBLE and RICHARD NmHoLsoN HUMBLE, both subjects of the King of Great Britain, and residing in the city of Brant-ford, in the county of Brant, Province of Ontario, Dominion of Canada, have invented certain new and useful Improvements in Display Cards and the like, of which the following is a specification.
Our invention relates to improvements in display cards and the like with particular reference to price display in shops and for advertising purposes and the object of the invention is to devise a display card in which one card is adapted to display a large number of different legends, one legend only being displayed at one time; a further object is to make such an article in a form which may be very cheaply produced and a still further object is to make it in a form which will be very compact and will occupy little space in storing and shipping.
Our invention consists essentially of a card having two spaced parallel transverse slits in the central portion thereof and bearing suitable display matter, a strip of flexible cardboard bearing a plurality of legends spaced one above the other and extending from top to bottom of the strip, said strip extending forwardly through the spaced slits and then having its ends detachably connected together to form a circular rotary easel at the rear of the card, all as hereinafter more particularly described and illustrated in the accompanying drawings in which;
Fig. 1 is a general perspective view of our invention in the assembled form.
Fig. 2 is a central vertical section through our invention.
Fig. 3 is a front view of the card and strip engaged therein showing the strip before having its ends connected together.
Fig. 4 is a view similar to Fig. 2 showing a modified form in which our invention may be made.
Like characters of reference indicate cor responding parts in the different views.
1 is our display card which comprises the card 2 and the flexible strip 3.
The card 2 is provided with two spaced parallel transverse slits 4 in the central portion thereof.
- The strip 3 is adaptedto extend through the slits l.
5 is a fastener for detachably securing the ends of the strip 3 together to form it into ring (see Fig. 1).
The strip 3 bears on its front face a column of spaced legends, as for example prices, extending from the top to the bottom end of the strip. These spaced legends are indicated. by theletter A.
The card 2 bears on its front face any suitable display matter as indicated by the letter B.
6 is a short strip which may be used to replace the strip 8.
The construction and operation of our invention is as follows;
Consider first the preferred form illus trated in Figs. 1 to 3 inclusive.
The price strip 3 is simply passed forwardly through one of the slits d and rearwardly through the other. This leaves a small portion G of the strip exposed in front of the card 2. I
The ends of the strip arethen connected together by the fastener 5.
This forms the strip into an endless circular ring which constitutes a rotary easel for supporting the display card 2 in its upright position.
The prices A on the strip are so spaced that one price only will be displayed in front of the card between the slits 4: at once and by simply rotating the circular easel any of the prices on the strip will be thus displayed.
Immediately below the lower slit 4: on
the card 2 may be placed a legend such as i a pound, each, a yard or. similar words to be read in conjunction with the price displayed.
It is intended that the invention will be sold in sets consisting of a number of cards 9. and a corresponding number of strips 3, the strips bearing different ranges of prices.
For instance considering a set comprising forty-eight cards 2.
In this case, these cards would probably be arranged into four sets of twelve each, the sets bearing respectively the legends a pound, a yard, each and a set being left blank.
In this set there would also be forty-eight strips 3, each of which would hear ten different prices so that the complete set would provide for four hundred and eighty (480) different prices being displayed.
It will'readily be apparent that by increasing the number of cards and strips to the set, the range of prices will be tremendously increased.
The sets would probably be arranged so that a complete set could be printed on one large sheet.
It is obvious that other methods of connecting the ends of the strip 3 together to formthe easel could be used, such a; providing a slit in one end adapted to be engaged by a tongue on the other end and any such modification we consider to be within the scope of our present invention.
Also the invention may be adapted to other uses than price display by suitably altering the legends. For instance by hav ing the spaced legends A on the strip 3 each representing one calendar month of the year, the device will constitute a calendar which may be effectively used for advertising pu'r poses by placing suitable matter upon the face of the card 2. v
In order to provide a display card which may be more convenient for certain purposes than the form previously described we have devised the form illustrated in Figure l in which the circular easel 3 is replaced by a short strip 6 the use of which will be clear from Figure 4.
In this modified form there will be. only one single legend or price on each strip but the same card 2 may be adapted to display different legends by having a number of strips 6 each bearing a different legend and each adapted to be inserted into the slits in the card 2.
From the foregoing it will be seen that we have devised an improved display card which will be very usefuland convenient,
which will be cheap to produce and which will occupy very little space in shipping and storing and which will provide an effective advertising medium. I
What we claim as our invention is:
1. A device of the class described, com
prising a substantially upright card provided with a plurality of spaced, parallel transverse slits, an endless strip extending 1 through said slits and forming at the rear of the card a rotary supporting easel there for.
2. A device of the class described, comprising a substantially upright card provided with two spaced, parallel transverse slits in the central portion thereof, an end.-
strip extending through said slits so that a small section thereof lies in front of the card between the aforesaid slits, aplurality ofspaced legends on the front face of said strip and adapted to .bedisplayed one at a time in front of the card as the strip is moved with respect 'to'the card, and means for detachably connecting the ends of the strip together at the rear of the card.
ononen'rarnon HUMBLE. RICHARD NICHOLSON HUMBLE.
Witnesses CHARLES SMITH, EDWA D. Gr. SOHERTZBERG.
US52039421 1921-12-06 1921-12-06 Display card and the like Expired - Lifetime US1426845A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2828560A (en) * 1953-03-09 1958-04-01 Hampel Bernard Multiple combination indicator device, particularly for labels
US2903806A (en) * 1957-05-14 1959-09-15 Umanoff Martin Adjustable signs
US2933840A (en) * 1958-07-07 1960-04-26 Veikko V Tiikkainen Calendar device
US4640029A (en) * 1983-05-05 1987-02-03 Dci Marketing Mobius strip and display utilizing the same

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2828560A (en) * 1953-03-09 1958-04-01 Hampel Bernard Multiple combination indicator device, particularly for labels
US2903806A (en) * 1957-05-14 1959-09-15 Umanoff Martin Adjustable signs
US2933840A (en) * 1958-07-07 1960-04-26 Veikko V Tiikkainen Calendar device
US4640029A (en) * 1983-05-05 1987-02-03 Dci Marketing Mobius strip and display utilizing the same

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