US1204934A - Advertising medium. - Google Patents

Description

W. L. BURFORD & A. E. ALBIN. ADYERTISING MEDIUM.

APPLICATION FILED DEC. 2. I9l5- 7 1,204,934. Patented Nov. 14, 1916.

2 SHEETS-SHEET I.

A TTOR/VEYS w. L. Bunmnn & A. E. ALBIN.

ADVERTISING msmum. APPLICATION FILED DEC. 2 1915.

I 1 4,93. Patented Nov. 14, 1916.

2 SHEETS-SHEET 2- m |o Io E k I r z I g U 14 I4 :1 i l 3 I7 l3 1S a I J5- ls 6 f t l9 s 2o WITNESSES v INVENTORS William L. Burford AlOnZO E.Albi

ATTORNEYS UNITED STATES PAT OFFICE.

WILLIAM LABKE BURFQBD.AND ALON'ZOv E.- ALBIN, OF ,NEW YORK, N. Y.

ADVERTISING MEDIUM.

/ Specification of Letters Patent.

Patented Nov. 14, 1916.

Application filed December 2, 1915-. Serial No. 64,712.

full, clear, and exact description. 10'.

Theobject of the invention 1s to provide a new and improved advertising medium,

preferably associated with a bill board located in close proximity to a sidewalk, station platform or other place frequented by the public, and arranged to attract the attention of passersby by a pleasing odor in the atmosphere and corresponding to that of an article which forms the subject matter of the advertisement on the bill board.

In order to produce the desired result, use is made of a carrier provided with an advertisement, a holder on the carrier and holding a volatile chemical, a perfume the odor of which corresponds to the subject V borhood'of the carrier.

A practical embodiment of the invention is represented in the accompanying draw-' ings forming a part of this specification, in whlchsimllar characters of reference indicate corresponding parts in all the views.

Figure 1 is a front perspective view of the advertising medium as arranged on a bill board; Fig. 2 is a rear perspective view of the samei Fig. 3 is'a cross section of the same onthe line 3-3 of- Fig. 4; Fig. 4 is a rear sectional elevation of the same on the line 44 of Fig. 3; and Fig. 5 is across section of a modified form of the advertising medium. w

The advertising medium as illustrated in the drawings is in the form of a bill board 10 forming part of a fence 11 along a public highway, and on the front face of the bill board 10 is arranged an advertisement 12 which, as shown in Fig. 1, represents a portion of the front of a bake oven with the picture of a man carrying a tray supporting a loaf of bread. The bill board. 10 is provided with apertures 13, preferably ,dis-

' 12. The rear ends of the apertures 13open into a housing 14 attached'to the back of the bill board 10 and closed at the top and open atthe bottom a distance above the ground. Within the housing 14 and below the row of apertures 13 is arranged a horizontal shelf 15 provided with apertures 16 and supporting a tray 17 containing a volatile chemical, the odor of which resembles that of fresh bread. It will be noticed that by the arrangement described a current of air is adapted to pass into the lower open end ofthe housing 14 to pass through the apertures 16 and over the vessel 17 so as to take up the odor arising from the contents of the vessel 17 The perfumed air produced passes out through the row of apertures 13: to the front of the bill board to mingle with the atmospheric air so that passersby readily inhale the perfumed air and as the odor thereof is that of fresh bread it. is natural that the attention of the passersbvis attracted to the advertisement 12. It is understood that the odor of the volatile chemical contained in the vessel 17 corresponds to that of the article which forms the subject matter of the advertise.- ment 12 on the bill board 10. If the advertisement contains subject matter relating to foodstuffs, perfumes, face pastes, creams and lotions, candies, te'as,' coffees, spices, chocolates, cocoas or the like then the vola-. tile chemical selected has an odor corresponding to that of the articles mentioned, that is, an odor which is pleasing to the sense of smell. In order to protect thev interior upper portion of the housing 14 against dust and. other extraneous matter, use is preferably made of a perforate protecting shield 18 arranged within the housing 14 a distance. below the shelf 15.

In case the advertising medium is used in a place where a natural current of air is not available for the purpose mentioned, as, for

instance, in the walls of subway stations and the like, use is made of a fan 19 secured on the shaft of an electric motor 20 mounted within the housing 14 and connected with a suitable source of electrical energy. It will be noticed that when the motor 20 is running air is drawn inthrough the perforate bottom 21 of the housing 14 and this air is forced upward through the partition 18 and the apertures 16 of the shelf 15 to take up the odor arising from the volatile chemical in the Vessel 17, and the perfumed air is forced to the front of the bill board by way of the apertures 13 to be mingled with the atmospheric air.

It is expressly understood that we do not limit ourselves to any particular means for inducing an air current in the housing 1a and directing the same through the apertures 13 after having taken up the odor from.

the volatile chemical in the vessel 17.

Having thus described our invention, we

claim as new and desire to secure by Letters Patent; 1. An advertising medium, comprising an advertisement carrier, provided on its face with an advertisement and having apertures leading to the rear of the carrier; a holder on the rear of the carrier adapted to hold a volatile chemical, the odor of which correvertisement on the carrier, and means for directing a current of air over the said holder to carry the odor thereof along and through the said aperture into the atmos--' phere at the front of the advertising medium.

3. -An advertising medium, comprising a bill board provided on its face with an advertisement and having a series of apertures, a housing on the back of the bill board and encompassing the said apertures, a holder in the said casing and adapted to contain a volatile chemical, the odor of which correspondsto'the subject matter of the advertisement.

on the bill board, and means for producing a current of air'in the said housing and directing the said current over the chemical to take up the odor thereof and passing through the said apertures to diffuse it in the atmosphere in front ofthe bill board.

4. An advertising medium, comprising a bill board provided on its face with an advertisement and having a series of apertures,

a housing on the back of the c111 board and encompaming the said apertures, the said housing'being closed at the top andopen at the bottom, and a perforate holding plate in the said housing a distance below the said housing being closed on the top and open at the bottom, a perforate holding plate in the said housing a distance below the said apertures for supporting a volatile chemical, and a perforate guard plate in the lower portion of the said housing.

6. An advertising medium, comprising a carrier provided with an advertisement, a holder held concealed on the said carrier and adapted to contain a volatile chemical, the odor of which corresponds to the subject matter of the said advertisement, and concealed means for directing a current of air over the said holder to diffuse the said odor in the immediate neighborhood of the carrier.

In testimony whereof we have signed our names to this specrncation in the presence of two subscribing witnesses.

WILLIAM LARKE BURFORD; ALONZO E. ALBIN. Witnesses:

ETHEL F. RILEY, GEO. KooN'rzE.

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