TWM617376U - Integrated online and offline group buying system - Google Patents

Abstract

An integrated online and offline group buying system includes a multimedia display device, a cloud server, and a message notification server. The cloud server provides group buying information, commodity information, and commodity labels to the multimedia display device for display. After the user reads the product label, connects to the product sales website to send a group purchase request; the verification module in the cloud server sends a first verification information to the user, and receives a second verification information input by the user. Check whether the first and second verification information are the same; the order receiving module receives the order information entered in the sales webpage corresponding to the sales website after the user reads the product label, and sends it to the message notification server to verify the information on the multimedia display device. The group purchase information displayed is updated. This creation provides a system for online group-buying participation and offline group-buying progress, making the group-buying progress more transparent and effectively improving the user’s group-buying efficiency.

Description

Integrate online and offline group buying systems

This creation is related to a shopping system, especially an integrated online and offline group buying system.

Online shopping has become an increasingly prosperous way of consumption, and in the era of one mobile phone, consumers are more willing to shop online anytime, anywhere on their smart phones at home, eliminating the time required to go out. As a result, the number of physical stores has dropped sharply, and sales have dropped significantly, making it difficult to maintain the cost of opening a store. Therefore, how to increase the willingness of consumers to go to the physical store to consume is the subject that this creation intends to solve.

At present, physical stores will use paper advertisements, billboards or multimedia advertising machines to promote merchandise promotions in physical stores. However, the above mentioned methods of static or advertising rotation, the pricing of products can only be given a specific discount through a fixed price or a certain amount of purchases, and the price cannot be adjusted dynamically. This kind of pricing method can also find the same or similar discounts or group purchases on the Internet, and it is difficult to attract more consumers to purchase in physical stores.

In view of this, in response to the lack of the above-mentioned conventional technology and future needs, this creation proposes an integrated online and offline group purchase system to effectively solve the above-mentioned problems. The specific structure and implementation methods will be described in detail below:

The main purpose of this creation is to provide an integrated online and offline group buying system, which provides physical stores to formulate group buying rules and provide preferential group buying prices based on different sales volumes. Users can click on a query link at any time to confirm the current group buying quantity and products Price to enhance consumers’ desire to buy.

Another purpose of this creation is to provide an integrated online and offline group buying system, which provides physical stores in the back-end cloud server to observe the number of group purchases, and dynamically adjust the sales threshold and commodity prices of group buying, so as to achieve bargaining type of commodity promotion in disguise.

To achieve the above purpose, this creation provides an integrated online and offline group buying system, including: at least one multimedia display device for displaying group buying information of at least one of a plurality of commodities, at least one commodity information and at least one commodity label corresponding to the group buying information , This product tag contains a URL, which is the sales website of the product; a cloud server, which is connected to a multimedia display device with signals. The cloud server includes: a database that stores group buying information, product information, product tags, and orders Information; a verification module that receives a group purchase request entered by the user on the sales website after reading the product label, and sends a first verification information to at least one user’s mobile device, and receives the user’s input on the sales website One of the second verification information, which compares whether the first verification information and the second verification information are the same; and an order receiving module, which connects to the database with a signal, and receives the user to read the product label and input it in the corresponding sales page of the sales website The order information; and a message notification server, the signal is connected to the multimedia display device and the order receiving module in the cloud server, and the multimedia display device is notified to update the displayed group purchase information based on the order information.

According to the embodiment of the present creation, the product tag is a two-dimensional barcode or a near field communication tag (NFC tag).

According to the embodiment of the present invention, when the product label is a two-dimensional bar code, the user scans the product label with a mobile device to read the URL therein, and connects to the sales website of the product.

According to the embodiment of the present invention, when the product tag is a near field communication tag, the user uses a mobile device to sense the product tag to read the URL therein and connect to the sales website of the product.

According to the embodiment of this creation, when the user enters the phone number of the mobile device, the verification module generates the first verification information and sends it to the mobile device. The user enters the name and purchase quantity on the mobile device, and the received first verification information A verification information is input as the second verification information. After the verification module receives the second verification information, it compares whether the first verification information and the second verification information are consistent.

According to the embodiment of this creation, the product information of the product includes the product name, product quantity, and product price.

According to the embodiment of this creation, the group buying information includes the sales threshold of the sales volume, the commodity prices corresponding to different sales thresholds, and the group buying period.

According to the embodiment of this creation, when the message notification server determines that the sales volume of any product reaches the sales threshold of the product within the group purchase period, the product price of the product is reduced according to the sales volume to the product price corresponding to the next sales threshold, and the multimedia The group purchase information displayed on the display device is updated.

According to the embodiment of this creation, the cloud server further provides a query URL, and the user links to the cloud server through the query URL to query the current group buying information.

According to the embodiment of the present creation, the multimedia display device is installed in or around a physical store, and the physical store can be connected to a cloud server to dynamically adjust group buying information.

10: Integrate online and offline group buying systems

12: Multimedia display device

14: Product label

20: Cloud server

202: database

204: Verification Module

206: Order Receiving Module

208: Order Processing Module

22: Message notification server

24: mobile device

Figure 1 is a block diagram of the creation and integration of online and offline group buying systems.

Figure 2 is the application flow chart of the creation and integration of online and offline group buying systems.

This creation provides an integrated online and offline group buying system, applying the sales model of group buying to multimedia display devices, such as in the store or door of a physical merchant. During the group purchase period, if more users read the multimedia display device The lower the price of the product, the lower the price of the product, which can stimulate passing consumers to make group purchases on the spot through the product label, and the merchant can also dynamically adjust the threshold quantity and preferential price for group purchase to further stimulate buying.

Please refer to Figure 1 and Figure 2 at the same time, which are respectively the block diagram and application flow chart of the creation and integration of online and offline group buying systems.

The integrated online and offline group buying system 10 of the present creation includes at least one multimedia display device 12, a cloud server 20, and a message notification server 22. Wherein, the multimedia display device 12 is installed in the store or at the door of the physical merchant, and is used to display group buying information of at least one of the plurality of commodities, at least one commodity information, and at least one commodity tag 14 corresponding to the group buying information. The multimedia display device 12 is a display screen, which can be connected to the cloud server 20 and the message notification server 22 through a wireless, wired network, or direct electrical connection. Generally speaking, the multimedia display device 12 is installed in or around a physical store to achieve the purpose of using electronic advertisements for promotion by the physical store.

In this creation, the group purchase information of the product includes the sales threshold of the sales volume, the price of the product corresponding to the different sales threshold, and the group purchase period. Product information includes product name, product quantity, and product price. The product tag 14 is a two-dimensional bar code or a near field communication tag (NFC tag), which contains a URL, This URL is the sales website of the product. The user can scan the product label with a mobile device to obtain the URL, and connect to the sales website of the product to send a group purchase request. The mobile device can be a smart phone or other electronic device with scanning or sensing function and network connection function. The method for generating the product label 14 can be generated by the cloud server 20 or stored in the cloud server 20 after the product supplier generates it. The creation method of the product label 14 is not limited.

The cloud server 20 is a platform that provides group purchases. It is connected to the multimedia display device 12 and the renewal notification server 22. The store owner of the physical store can provide information about the products that want to participate in the group purchase, the sales threshold of the group purchase, the corresponding group purchase price, and the group purchase period. The group purchase information is uploaded to the cloud server 20, and the user's order information after consumption is also stored in the cloud server 20, and then provided by the cloud server 20 to the store in the physical store. At the same time, the cloud server 20 is also the back-end server of the sales website.

The message notification server 22 is in signal connection with the multimedia display device 12 and the cloud server 20, and the cloud server 20 provides order information to the message notification server 22. After receiving the order information, the message notification server 22 determines whether the next-level sales threshold is reached according to the new sales quantity on the order information, and if so, updates the group purchase quantity and discounts in the group purchase information displayed on the multimedia display device 12 If the price does not reach the next-level sales threshold, only the group purchase quantity in the group purchase information displayed on the multimedia display device 12 is updated.

Furthermore, the cloud server 20 includes a database 202, a verification module 204, an order receiving module 206, and an order processing module 208. The database 202 stores group purchase information, product information of multiple products, product tags, and order information. The order information includes the sales volume of each product, the name of the purchaser, the telephone number, the name and quantity of the purchased product, and so on. The verification module 204 is used to verify whether the person placing the order and the person possessing the mobile phone number are the same user; the order receiving module The group 206 signals to the database 202 to receive the order information input by the user in the sales website after reading the product tag 14 and pass it to the order processing module 208 to process the order.

In addition, the physical store can be connected to the cloud server 20 to dynamically adjust the group-buying information according to the current group-buying quantity and price, so as to achieve the function of bargaining in disguise.

The application method of the creative integrated online and offline group buying system 10 includes the following steps. When a group buying transaction is initiated, first, in S10, the group buying information is sent to at least one multimedia display device 12, and the information of at least one of the plural products is displayed on it. Group-buying information, product information, and product tags 14 corresponding to the group-buying information. The product tag 14 contains a URL of the product, which is the sales website of the product; in step S12, the user uses a mobile device to read the product tag 14 and connect Line to the sales website corresponding to the URL in the product label 14. In step S14, the cloud server 20 sends back the group buying information to the mobile device. The group buying information includes the sales threshold of the sales volume, the commodity prices corresponding to different sales thresholds, and the group buying period. Following step S16, a group purchase request is sent on the mobile device, and the mobile phone number is entered to start the verification. For example, the user presses the "Buy" button under the group purchase product to send a group purchase request to participate in the group purchase of the product. In step S18, after receiving the mobile phone number, the cloud server 20 sends a first verification message to the mobile device corresponding to the mobile phone number. In this step, the cloud server 20 can use SMS, instant messaging (such as Line) or Send the first verification information to the mobile device by email. In step S20, after the mobile device receives the first verification information, the user inputs the name and purchase quantity on the mobile device, and also inputs the received first verification information as the second verification information, assuming that the first verification information is " 0123", the second verification information entered by the user is also "0123". In step S22, after the cloud server 20 receives the second verification information, it uses the verification module 204 to verify whether the first verification information is consistent with the second verification information. If the second verification information matches the first verification information, then The order receiving module 206 in the cloud server 20 receives the order entered in the sales webpage corresponding to the sales website after the user reads the product label Information, and send the order information to the message notification server 22, as described in step S24. The cloud server 20 sends a confirmation screen to the mobile device in step S26. The confirmation screen includes the user's name, mobile phone number, purchase quantity, and an authentication code for the user to confirm whether the order information is correct. Finally, in step S28, the message notification server 22 sends the updated product quantity and price to the multimedia display device 12 to adjust the group buying information displayed thereon. When the cloud server 20 in the integrated online and offline group buying system 10 of this creation determines that the group buying period has expired, or other set conditions have been reached (such as sales volume to reach the last-level sales threshold), the group buying transaction is ended. The result of the group purchase is sent to the user's mobile device through the message notification server 22.

The sales threshold of the sales volume included in the product information is the basis for the price reduction. The sales thresholds of different commodities have different commodity prices. For example, the original price of commodity A is 1,000 yuan, if the sales volume reaches 450, the group purchase price is 799 yuan, and if the sales volume reaches 500, the group purchase price It is 699 yuan, if the sales volume reaches 999, the group purchase price is 99 yuan...and so on. In this example, the sales volume of 450, 500, 999 and other figures are the sales threshold of A commodity, and the corresponding commodity prices are 799 yuan, 699 yuan and 99 yuan respectively. When the sales volume of any product reaches the sales threshold within the group purchase period, the price of the product corresponding to the sales threshold is judged based on the price reduction level to reduce the commodity price of the product.

In this creation, the product tag 14 on the multimedia display device 12 may be a two-dimensional bar code or a near field communication tag (NFC tag). When the product label 14 is a two-dimensional bar code, the user scans the two-dimensional bar code with a mobile device to read the URL contained therein to connect to the sales website of the product. When the product tag 14 is a near field communication tag, the near field communication tag can be placed under or beside the multimedia display device 12. The user uses the mobile device to sense the near field communication tag to read the URL and connect to it The sales website of the product.

In this creation, when the user sends an order, the cloud server 20 provides a query URL to the mobile device. The user can link to the cloud server 20 through the query URL to query the current group purchase information, for example, check whether the group purchase quantity has been Reach the next-level sales threshold and lower the preferential price. The physical store can also connect to the cloud server 20 at any time to check the group purchase sales quantity of each product, and dynamically adjust the sales threshold and preferential price of the group purchase standard. For example, if the first-tier threshold of 450 is too difficult to reach, it will be reduced to 300, or lower the price of the first-tier group purchase from 799 yuan to 699 yuan to increase users’ desire to buy.

In summary, the integrated online and offline group buying system provided by this creation not only displays group buying information on the multimedia display device, reducing paper waste, users can also make online group buying, which can be used at any time after sending the group buying order. Check the current group purchase progress online. In addition, the physical store can also check the current group purchase quantity to consider whether to adjust the sales threshold or product price of the group purchase to stimulate users' desire to consume. Therefore, this creation can achieve the purpose of integrating online and offline group buying.

Only the above are only the preferred embodiments of this creation, and they are not used to limit the scope of implementation of this creation. Therefore, all equivalent changes or modifications made in accordance with the characteristics and spirit of the application scope of this creation shall be included in the scope of patent application of this creation.

10: Integrate online and offline group buying systems

12: Multimedia display device

14: Product label

20: Cloud server

202: database

204: Verification Module

206: Order Receiving Module

208: Order Processing Module

22: Message notification server

24: mobile device

Claims (10)

An integrated online and offline group buying system, including: At least one multimedia display device for displaying group buying information of at least one of a plurality of products, at least one product information, and at least one product tag corresponding to the group buying information, the at least one product tag includes a URL, and the URL is one of the products Sales website A cloud server, signaled to connect to the at least one multimedia display device, and the cloud server includes: A database storing the at least one group buying information, the product information of the products, the at least one product tag, and at least one order information; A verification module receives the at least one user who reads the product tags and inputs a group purchase request on the sales website, sends a first verification information to a mobile device of at least one user, and receives the at least one The user enters a piece of second verification information on the sales website to compare whether the first verification information and the second verification information are consistent; and An order receiving module is connected to the database, and when the verification module compares the first verification information with the second verification information, it receives at least one user who reads the product tags corresponding to the sales website The at least one order information entered on the sales webpage; and A message notification server connects the multimedia display device with the order receiving module in the cloud server, and informs the multimedia display device to update the displayed group purchase information according to the order information. The integrated online and offline group buying system described in claim 1, wherein the product tag is a two-dimensional bar code or a near field communication tag (NFC tag). For example, the integrated online and offline group buying system described in claim 2, wherein when the product label is a two-dimensional bar code, the at least one user scans the product label with the mobile device to read the URL in it to connect to The sales website of these products. For example, the integrated online and offline group buying system described in claim 2, wherein when the product tag is a near field communication tag, the at least one user uses the mobile device to sense the product tag to read the URL and connect Go to the sales website of these products. The integrated online and offline group buying system according to claim 1, wherein after the at least one user inputs the phone number of the mobile device, the verification module generates the first verification information and transmits it to the mobile device, and the at least one user The person enters the name and purchase quantity on the mobile device, and enters the received first verification information as the second verification information. After the verification module receives the second verification information, it compares the first verification information to the second verification information. Whether the first verification information and the second verification information are consistent. The integrated online and offline group buying system described in claim 1, wherein the product information of the products includes the name of the product, the number of the product, and the price of the product. The integrated online and offline group purchase system described in claim 1, wherein the group purchase information includes the sales threshold of sales volume, the commodity prices corresponding to different sales thresholds, and the group purchase period. For example, the integrated online and offline group purchase system described in claim 7, wherein the message notification server determines that the sales volume of any one of the commodities reaches the sales threshold of the commodity within the group purchase period, and the commodity is based on the sales volume. The price of the product is lowered to the next sales threshold Corresponding commodity prices, and update the group buying information displayed on the multimedia display device. According to the integrated online and offline group buying system of claim 7, wherein the cloud server further provides a query URL, so that the at least one user can link to the cloud server to query the current group buying information through the query URL. For example, the integrated online and offline group buying system of claim 7, wherein the at least one multimedia display device is installed in or around a physical store, and the physical store can be connected to the cloud server to dynamically adjust the group buying information.

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