TWM600419U - Rewarmed customer profile analysis device - Google Patents
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- TWM600419U TWM600419U TW109203705U TW109203705U TWM600419U TW M600419 U TWM600419 U TW M600419U TW 109203705 U TW109203705 U TW 109203705U TW 109203705 U TW109203705 U TW 109203705U TW M600419 U TWM600419 U TW M600419U
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Abstract
一種已回溫的客戶輪廓分析裝置包含線上服務資料庫、客戶行為資料庫、資料收集模組、處理模組、傳送模組。基於該第一互動訊息的該客戶互動日期或該第二互動訊息的該客戶互動日期,而發現該第一服務功能或該第二服務功能的被使用頻率提到到超過門檻值,則判定該客戶代碼為已回溫,並計算出該客戶代碼相對的該第一服務功能、該第二服務功能之間所展現的一客戶輪廓,以將已回溫的該客戶代碼所屬的該客戶輪廓傳送給該客戶端裝置。 A regenerated customer profile analysis device includes an online service database, a customer behavior database, a data collection module, a processing module, and a transmission module. Based on the customer interaction date of the first interactive message or the customer interaction date of the second interactive message, if it is found that the frequency of use of the first service function or the second service function exceeds the threshold, it is determined The customer code is warmed up, and a customer profile displayed between the first service function and the second service function relative to the customer code is calculated to transmit the customer profile to which the warmed customer code belongs To the client device.
Description
本揭露是關於一顯示處理裝置,且特別是關於已回溫的客戶輪廓分析裝置。 This disclosure relates to a display processing device, and particularly to a customer profile analysis device that has been warmed up.
根據購屋意向調查顯示民眾在意於住家周邊的便利性。欲購屋者會考量的線上服務包含:鄰近消費商圈、鄰近公園綠地、鄰近捷運/高鐵/車站等。具有良好線上服務的房屋物件能夠增加住屋者的便利性。 According to a survey of home purchase intentions, people care about the convenience of their homes. Home buyers will consider online services including: proximity to consumer business districts, proximity to parks and green spaces, proximity to MRT/high-speed rail/stations, etc. Housing objects with good online services can increase the convenience of residents.
現今,網路普及,因此民眾習慣於上網搜尋所欲的資訊。對於房地產物件的供給,有些房地產物件提供者會在網站上呈現物件的照片、格局與房屋資訊。有些房地產物件提供者會利用統計圖呈現該物件之周邊的學區、租屋等線上服務。 Nowadays, the Internet is popular, so people are accustomed to searching for information on the Internet. For the supply of real estate items, some providers of real estate items will present the photos, layout and housing information of the items on the website. Some real estate property providers use statistical graphs to show online services such as school districts and rental housing around the property.
一些房地產電子裝置將房地產物件/服務資訊及/或線上服務資訊及/或地理圖像資訊予以整合、並予以展現出來。該線上服務資訊包含文字及/或圖片及/或標示及/或多媒體檔。欲購屋者希望能夠獲得線上服務資訊的更具體內容。 Some real estate electronic devices integrate real estate objects/service information and/or online service information and/or geographic image information and display them. The online service information includes text and/or pictures and/or logos and/or multimedia files. Home buyers hope to get more specific content of online service information.
然而,如果只是單純被動地展現線上服務給使用者看,等著客戶上門,很容易錯過其實已經回溫的客戶。換言之,有些客戶他曾經接觸過業者之後,因為工作 忙碌或其他因素而多次拒絕業者的推薦與邀約,但該客戶其實有可能再過一段時間之後,變得有空閒,又開始熱衷於了解購屋相關資訊。此時,如果經紀人恰好打電話詢問,客戶接受推薦與邀約的機率就會提高許多。 However, if you just passively show online services to users and wait for customers to come, it is easy to miss customers who have actually recovered. In other words, after some customers have contacted the industry, because of work Busy or other factors have repeatedly rejected the recommendation and invitation of the industry, but the customer may actually become free after a period of time and start to be keen to learn about home purchase information. At this time, if the broker happens to call to inquire, the client's probability of accepting recommendations and invitations will increase a lot.
為了發掘回溫客戶,基於該客戶代碼所使用的該第一互動訊息中該複數個線上服務的該第一服務功能或該第二互動訊息中的該第二服務功能,如果發現該第一服務功能或該第二服務功能的被使用頻率提到到超過一門檻值,則計算出為已回溫的該客戶輪廓,並透過該客戶端裝置提示該客戶代碼為已回溫客戶。 In order to discover and recall customers, based on the first service function of the plurality of online services in the first interactive message used by the customer code or the second service function in the second interactive message, if the first service is found If the frequency of use of the function or the second service function exceeds a threshold value, the profile of the customer who has been warmed up is calculated, and the customer code is reminded by the client device as a warmed up customer.
更具體來說,一種已回溫的客戶輪廓分析裝置包含線上服務資料庫、客戶行為資料庫、資料收集模組、處理模組、傳送模組。處理模組基於該第一互動訊息的該客戶互動日期或該第二互動訊息的該客戶互動日期,而發現該第一服務功能或該第二服務功能的被使用頻率提到到超過門檻值,則判定該客戶代碼為已回溫,並計算出該客戶代碼相對的該第一服務功能、該第二服務功能之間所展現的一客戶輪廓,以將已回溫的該客戶代碼所屬的該客戶輪廓傳送給該客戶端裝置。 More specifically, a regenerated customer profile analysis device includes an online service database, a customer behavior database, a data collection module, a processing module, and a transmission module. Based on the customer interaction date of the first interaction message or the customer interaction date of the second interaction message, the processing module finds that the frequency of use of the first service function or the second service function exceeds the threshold, It is determined that the customer code is warmed up, and a customer profile displayed between the first service function and the second service function relative to the customer code is calculated, so that the customer code that has been warmed up belongs to The client profile is transmitted to the client device.
10:線上服務系統 10: Online service system
111、112、113、114:線上服務 111, 112, 113, 114: online services
111P、112P、113P、114P:第一服務功能 111P, 112P, 113P, 114P: the first service function
121:額外線上服務 121: Additional online services
15:客戶代碼 15: Customer code
20:顯示系統 20: display system
21:資料處理裝置 21: Data processing device
211:線上服務資料庫單元 211: Online Service Database Unit
212:處理模組 212: Processing Module
2121:搜尋組件 2121: Search component
2122:統計圖產生器組件 2122: Statistical graph generator component
213:資料收集模組 213: Data Collection Module
22:客戶端裝置 22: client device
221:顯示螢幕 221: display screen
26:資料庫群 26: database group
28:已回溫的客戶輪廓分析裝置 28: Customer profile analysis device that has been warmed up
31:傳送模組 31: Transmission module
91:使用者 91: User
本揭露得藉由下列圖式之詳細說明,俾得更深入之瞭解: This disclosure can be explained in detail with the following diagrams for a deeper understanding:
第1圖:在本揭露各式各樣實施例中一顯示系統的示 意圖。 Figure 1: Illustration of a display system in various embodiments of the present disclosure intention.
第2圖:在本揭露各式各樣實施例中一線上服務系統的示意圖。 Figure 2: A schematic diagram of an online service system in various embodiments of the present disclosure.
第3圖:統計圖示意圖。 Figure 3: Schematic diagram of statistical graph.
第4圖:客戶輪廓示意圖。 Figure 4: Schematic diagram of customer profile.
請參閱第1圖,第1圖為在本揭露各式各樣實施例中一顯示系統20的示意圖。如第1圖所示,該顯示系統20包含一資料處理裝置21、及耦合於該資料處理裝置21的一客戶端裝置22。該資料處理裝置21包含一線上服務資料庫單元211、耦合於該資料單元211的一處理模組212、及耦合於該處理模組212的一資料收集模組213。該線上服務資料庫單元211包含該資料庫群26,而資料庫群26進一步區分成線上服務資料庫、客戶行為資料庫。該客戶端裝置22包含一顯示螢幕221。例如,該資料收集模組213和該客戶端裝置22之間具有一傳送模組31,且該傳送模組31耦合於其間。
Please refer to FIG. 1, which is a schematic diagram of a
如第2圖所示,該線上服務系統10包含複數個線上服務111、112、113與114。例如,該線上服務系統10可能更包含至少一額外線上服務121、一推薦線上服務131和一客戶代碼15。客戶代碼15和該複數個線上服務111、112、113、114之間分別具有複數個互動關係111A、112A、113A與114A。該複數個線上服務111、112、113、114分別具有複數個第一服務功能111P、112P、113P與
114P。
As shown in Figure 2, the
該複數個線上服務111、112、113與114分別屬於複數個線上服務類別H111、H112、H113與H114,該複數個線上服務類別H111、H112、H113與H114的每一類別是複數個線上服務類別HA1與HA2。該額外線上服務121屬於一額外線上服務類別HB1,該額外線上服務類別HB1不同於該複數個線上服務類別HA1與HA2的任何一個。該推薦線上服務121屬於一推薦線上服務類別HC1。
The plurality of
例如,該複數個線上服務類別HA1與HA2分別是租屋類別與購屋類別,且該額外線上服務類別HB1是貸款類別。例如,二個線上服務112與113分別屬於該租屋類別與該購屋類別。
For example, the plurality of online service categories HA1 and HA2 are respectively a rental housing category and a house purchase category, and the additional online service category HB1 is a loan category. For example, two
在第1圖中,該資料收集模組213接收來自一使用者91的一第一互動訊息S11或一第二互動訊息S12。該第一請求訊息S11包含該客戶代碼、客戶互動日期以及該客戶代碼的複數個線上服務,而該服務需求主要是針對該線上服務111、112、113與114所使用,該第二請求訊息指示該客戶代碼、客戶互動日期以及該客戶代碼的一第二服務功能。
In Figure 1, the
舉例來說,使用者91為了要進行物件搜尋,他將會在其所使用的第一互動訊息S11中,至少提到相對的線上服務、以及他所想要的物件、客戶互動日期。其中,在客戶行為資料庫中,相對的客戶代碼的第一互動訊息S11所提到的客戶互動時間有較高的重複性者則定義為客戶互
動日期。
For example, in order to search for an object, the
為了收集更多有關於使用者91活動資訊,系統亦可以在特定的實體位置中放置特殊裝置,而可以發現使用者91所使用的裝置的存在,例如在業者的實體門市放置該特殊裝置,一但偵測到手機WIFI訊號即進行記錄,也就是說,使用者91也有可能在進入實體門市時被動的狀態下發出第二互動訊息S12。該第二請求訊息S12指示客戶代碼、客戶互動日期以及該客戶代碼的一第二服務功能(也就是上述特殊裝置所在位置)。
In order to collect more information about the activities of the
如第3圖所示,該複數個線上服務資料分別包含代表該第一服務功能的複數個第一服務功能資訊、分別指示該複數個線上服務類別的複數個線上服務類別指示符,該線上服務名稱包含代表一第一圖符的圖符資料、和代表一統計圖的一統計圖資料區塊,該統計圖具有與該第一服務功能資訊分別對應的複數個標示圖示。簡單講,該統計圖主要是以統計圖的方式展現複數筆互動訊息,其中以X軸客戶互動日期對應至Y軸線上服務。 As shown in Figure 3, the plurality of online service data respectively include a plurality of first service function information representing the first service function, and a plurality of online service category indicators respectively indicating the plurality of online service categories. The online service The name includes icon data representing a first icon and a statistical graph data block representing a statistical graph. The statistical graph has a plurality of label icons corresponding to the first service function information. To put it simply, the statistical graph mainly displays multiple interactive messages in the form of a statistical graph, in which the X-axis customer interaction date corresponds to the service on the Y-axis.
如此一來,統計圖產生器組件2112就能基於該第一互動訊息的該客戶互動日期或該第二互動訊息的該客戶互動日期,而發現該第一服務功能或該第二服務功能的被使用頻率提到到超過門檻值,則判斷該客戶代碼為已回溫,並透過傳送模組31針對該客戶端裝置提示該客戶代碼為已回溫客戶。
In this way, the statistical graph generator component 2112 can discover the failure of the first service function or the second service function based on the customer interaction date of the first interactive message or the customer interaction date of the second interactive message. When the usage frequency exceeds the threshold value, it is determined that the customer code is a warmed-up customer, and the
更具體來說,該客戶已於2018年12月至 2019年2月之間,明顯的不再產生互動訊息之後,裝置自動地每日持續觀測,一直到2月中旬在客戶回溫的頭幾天,就能通知經紀人已經發現到有回溫客戶的存在,讓經紀人能掌握聯繫客戶黃金時刻提升帶看率,降低潛買流失率。 More specifically, the customer has already During February 2019, after it was obvious that no interactive messages were generated, the device automatically continued to observe every day. Until the first few days of the customer's return to temperature in mid-February, the broker was able to notify the broker that there was a customer that had recovered. The existence of, so that the broker can grasp the golden moment of contacting customers to increase the watch rate and reduce the loss rate of potential buying.
除了判定該客戶代碼為已回溫,為了讓經紀人在接獲通知的同時,就能初步掌握該客戶的輪廓,還針對已回溫的該客戶代碼所使用的該第一互動訊息中該複數個線上服務的該第一服務功能或該第二互動訊息中的該第二服務功能,計算出該客戶代碼相對的該第一服務功能、該第二服務功能之間所展現的客戶輪廓,如第4圖所示。 In addition to determining that the customer code has been warmed up, in order for the broker to initially grasp the profile of the customer when receiving the notification, it also targets the plural number in the first interactive message used by the customer code that has been warmed up The first service function of an online service or the second service function in the second interactive message calculates the customer profile displayed between the first service function and the second service function relative to the customer code, such as As shown in Figure 4.
如第4圖所示,客戶輪廓大致包含客戶線上行為、關注物件、需求歸納、關注區域等等。 As shown in Figure 4, the customer profile roughly includes customer online behavior, attention objects, demand summary, attention area, and so on.
提出於此之本揭露多數變形例與其他實施例,將對於熟習本項技藝者理解到具有呈現於上述說明與相關圖式之教導的益處。因此,吾人應理解到本揭露並非受限於所揭露之特定實施例,而變形例與其他實施例意圖是包含在以下的申請專利範圍之範疇之內。 Most of the modifications and other embodiments of the present disclosure presented here will be understood by those familiar with the art to have the benefits of the teaching presented in the above description and related drawings. Therefore, we should understand that the present disclosure is not limited to the specific embodiments disclosed, and the modification and other embodiments are intended to be included in the scope of the following patent applications.
20:顯示系統 20: display system
21:資料處理裝置 21: Data processing device
211:線上服務資料庫單元 211: Online Service Database Unit
212:處理模組 212: Processing Module
2121:搜尋組件 2121: Search component
2122:統計圖產生器組件 2122: Statistical graph generator component
213:資料收集模組 213: Data Collection Module
22:客戶端裝置 22: client device
221:顯示螢幕 221: display screen
26:資料庫群 26: database group
28:已回溫的客戶輪廓分析裝置 28: Customer profile analysis device that has been warmed up
31:傳送模組 31: Transmission module
91:使用者 91: User
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