JP2017215819A - Server and marketing support system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To construct a database in which a content of inquiry from a user through a telephone call and user terminal information such as history information obtained from the user terminal are integrated.SOLUTION: A marketing support system includes a user terminal in which an application program or the like for realizing telephone conversation function through a communication network, a call center for receiving a call from the user terminal through the communication network, and a server having a function for collecting data from the user terminal and the call center through the communication network. The marketing support system has means for receiving user terminal information from a user terminal which has started telephone conversation with the call center, means for receiving content information of telephone conversation from the call center which has made the telephone conversation with the user terminal, and means for storing the user terminal information and telephone conversation content information which are obtained at one time telephone conversation while integrating them, and constructing database from which accumulated information of a plurality of telephone conversation is extracted on the basis of elements.SELECTED DRAWING: Figure 2

Description

  The present invention is based on the content of a call performed between a user terminal and a call center based on a call function via a communication network such as WebRTC, and user terminal information such as an access history included in the user terminal used for the call. The present invention relates to a technology for constructing a database as big data that can be effectively used for advertisements.

  Conventionally, extracting user-preferred information from various information about the user has been used for advertisement. As information to be used, there are various types of information such as a user's sex, age, occupation, website access history, shopping site purchase history, and the like. For example, Patent Literature 1 discloses an advertisement distribution device that enables distribution of advertisements based on user access histories from various media.

JP-A-2015-197791

  There is a technique called data mining as a technique for extracting the correlation between two items that are seemingly unrelated from a huge amount of data. In order to extract users to be advertised, data mining is performed on a huge amount of data called so-called big data. With regard to the access history of websites, there are two seemingly unrelated websites. If there is a relationship that a person who has purchased one product has a high probability of purchasing the other product, the relationship between the other product Efficient advertising is possible by advertising.

  By the way, many companies have a call center to receive inquiries about products. The voice of the user delivered to the call center is a valuable opinion including the user's real intention for a specific product or the company, and it seems that many companies want to make effective use of the user's voice. Currently, there are companies that use the contents of inquiries received at the call center in a database, but there is no idea of integrating the inquiries received at the call center with other information.

  The present invention has been made in view of the above problems, and constructs a database that can be used for marketing support by integrating user terminal information such as the contents of inquiries from a user received at a call center and access history from a user terminal. The purpose is to provide a server and a marketing support system.

  The server according to the present invention includes a user terminal installed with an application or a browser for realizing a call function via a communication network, a call center that accepts a call from the user terminal via the communication network, and a communication network. A server having a function of collecting data from the user terminal and the call center, and a server in a marketing support system, the history information and other users in the application or browser from the user terminal that has started a call with the call center User terminal information receiving means for receiving terminal information, and call content information for receiving text data and other call content information created based on the call content from the call center that has made a call with the user terminal A database for constructing a database so that the user terminal information acquired in one call and the call content information are integrated and stored, and stored information based on a plurality of calls can be extracted based on elements And a construction means.

  The server according to the present invention is configured such that when a call is performed between a user terminal and a call center via a communication network, an identification ID for identifying each call is transmitted from the user terminal to the call center. The user terminal information transmitted to the server includes the identification ID, and the user terminal information and the call content information are integrated based on the identification ID.

  The server according to the present invention is characterized in that, at the call center, recording of a call is started simultaneously with the start of a call to create a recording sound source, and text data is generated from the recorded sound source.

  Further, the server according to the present invention includes advertisement information providing means or marketing utilization information providing means for providing the database user with information stored in the database as advertisement information or marketing utilization information. To do.

  A marketing support system according to the present invention includes a user terminal installed with an application or a browser for realizing a call function via a communication network, a call center that receives a call from the user terminal via a communication network, and a communication network. And a server having a function of collecting data from the user terminal and the call center via the user terminal that has started a call with the call center from the user terminal to the server. The user terminal information receiving means for transmitting the history information and other user terminal information in the above, and the text data created based on the contents of the call from the call center that has made a call with the user terminal to the server. Call content information transmission means for transmitting other call content information, and the server stores the user terminal information and the call content information acquired in one call in an integrated manner, and accumulates based on a plurality of calls Database construction means for constructing a database so that information can be extracted based on elements.

  In the marketing support system according to the present invention, the server is provided with information providing means for advertising information or marketing utilization information providing means for providing information accumulated in the database to the database user as information for advertising advertisement or marketing utilization information. It is characterized by that.

  In addition, the marketing support system according to the present invention is provided with a second server having a duplicate database obtained by duplicating information accumulated in the database of the server separately from the server, and the second server stores the duplicate database in the duplicate database. An advertisement information providing means or a marketing utilization information providing means for providing information to a database user as information for advertisement or marketing utilization information is provided.

  According to the present invention, history information and other user terminal information in an application or browser and text data and other call content information created based on a call content are integrated and stored, and accumulated information based on a plurality of calls is stored as an element. Since the database is constructed so that it can be extracted based on the database, it is possible to construct an unprecedented database that integrates the information that the user actually inquired through a call and the information such as the user's browsing history. It becomes.

  In addition, since the advertisement information providing means or the marketing utilization information providing means for providing the database user with the information accumulated in the database as the advertisement information or the marketing utilization information is provided, the constructed database is promoted to the database user. It can be used for advertising or marketing.

It is a block diagram which shows the example of a structure of the marketing support system 100 of this invention. It is explanatory drawing for demonstrating the outline | summary of the marketing support system 100 of this invention. 2 is a block diagram illustrating a configuration of a server 10 in the marketing support system 100. FIG. FIG. 4 is a flowchart showing the flow of processing in the marketing support system 100. It is the flowchart which showed the flow of the process in case the database user 40 utilizes the database constructed | assembled on the server 10 in the marketing support system 100. FIG. It is a flowchart showing the flow of processing in the marketing support system 100 when a call is made via the server. It is explanatory drawing for demonstrating the outline | summary in other embodiment of the marketing support system 100 of this invention.

[First Embodiment]
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing an example of the configuration of a marketing support system 100 according to the first embodiment of the present invention. As shown in FIG. 1, a marketing support system 100 includes a server 10, user terminals 20, 201 to 20N (N is an arbitrary integer) used by a user of a call service provided in the marketing support system, and a user's call. The call center 30 is an example of a partner. FIG. 1 also shows a database user 40 that uses a database constructed in the server 10 as a user of the marketing support system 100. The server 10, the plurality of user terminals 20, 201 to 20N, the call center 30, and the database user 40 in FIG. 1 are each connected to a communication network 50 such as the Internet, and can communicate with each other via the communication network 50. It has become.

  In the marketing support system 100 of the present invention, it is assumed that the user terminal 20 and the call center 30 can make a call based on a call function via a communication network such as WebRTC. For this purpose, a function for making a call by WebRTC or the like is incorporated in the website of the affiliated company or an application provided by the affiliated company, and when the user tries to make a call such as an inquiry based on this function, It is set so that a telephone call using WebRTC or the like can be performed between the two.

  FIG. 2 is an explanatory diagram for explaining an outline of the marketing support system 100 of the present invention. In FIG. 2, first, in the user terminal 20 that is running an application or browser in which a call function is set via a communication network such as WebRTC, an input operation for the user to start a call, for example, “call” on the screen Touch the "" button to move to call processing. The other party of the call is a call center 30 of a company that accepts an inquiry by a call using the application or browser. The contents of the inquiry to be accepted are different for each company, and may be any contents as long as the inquiry is accepted by a call, such as an inquiry about a sale product and a complaint process about a sale product. In addition, the call center is not limited to an inquiry, and may be a call center that accepts a request for purchase of a product through a call. Anything that accepts an inquiry and a request from a user based on a call is an object of the present invention.

  When a call is started between the user terminal 20 and the call center 30, a call is performed via the communication network 50. The content of the call is recorded on the call center 30 side. Further, when a call is started, user terminal information is transmitted from the user terminal 20 to the server 10. As user terminal information, the browsing location (address) when the call is selected, the advertisement content, etc. are identified, and the advertisement ID for identifying the user terminal, to identify the user terminal when displayed in the browser Cookie ID, identification ID such as user identification ID when the user can be distinguished and recognized, user location information, device information regarding the type of user terminal 20, history information that the user was browsing, etc. as an example Conceivable.

  When the call is finished, the call center 30 creates text data from the recorded call record and creates information on the contents of the inquiry by the operator inputting it. The recorded sound source, text data, inquiry content information and other call content information are transmitted from the call center 30 to the server 10.

  The server 10 collects data from each of the user terminal 20 and the call center 30 and integrates the collected data based on the advertisement ID or the like to construct a database. The call content information including the content of the inquiry when the user directly makes an inquiry and the history information in the browser or application viewed by the user where there is no direct relationship with the inquiry are integrated into a database. Although it is a group of information that does not seem to be related at first glance, it is meaningful to construct big data that can be used for efficient advertisement etc. by data mining. A big feature is that it is possible to construct big data including content information.

  FIG. 3 is a block diagram showing the configuration of the server 10 in the marketing support system 100 according to the first embodiment of the present invention. As shown in FIG. 3, the server 10 includes a user terminal information receiving unit 11, a call content information receiving unit 12, a database construction unit 13, and a database 14.

  The user terminal information receiving unit 11 is for receiving user terminal information such as an advertisement ID, user identification ID, position information, device information, and history information transmitted from the user terminal 20 that has started a call with the call center 30. It is. Although what kind of information is included in the user terminal information from the user terminal 20 is set in advance, there is no limitation on the content as long as it is technically collectable information and information with user consent. .

  The call content information receiving unit 12 is for receiving a recorded sound source, text data, inquiry content information, and other call content information created by the call center 30 based on a call with the user terminal 20. The text data and inquiry content information will be described below as being created at the call center 30, but only the recorded sound source is received by the server 10 and the text data and inquiry content information are created at the server 10. May be. The inquiry content information will be described as being input by an operator at the call center 30. However, it is a method of automatically extracting keywords and the like from text data by a computer program and creating inquiry content items and summaries. May be.

  The database construction unit 13 is for constructing the database 14 by integrating the received user terminal information and call content information based on the advertisement ID or the like. The integration of data here means that user terminal information and call content information are linked using, for example, an advertisement ID as data for identifying information obtained from the same user terminal 20. Not limited to this, as long as a user identification ID is obtained, data may be integrated based on the user identification ID.

  FIG. 4 is a flowchart showing the flow of processing in the marketing support system 100. In FIG. 4, the flow of processing in each part of the server 10, the user terminal 20, and the call center 30 will be described. First, the processing in the marketing support system 100 is started when the user performs an input operation for making an inquiry through a call on the user terminal 20, and a call request signal is transmitted to the call center 30 based on the input operation by the user. (S101). The call center 30 that has received the call request signal transmits a call response signal to the user terminal 20 when the operator is available (S102). Call connection processing is performed from the stage where the call response signal is received by the user terminal 20, and the call is started (S103). In the example illustrated in FIG. 4, the description will be made on the assumption that a direct call is performed between the user terminal 20 and the call center 30 using the WebRTC technology.

  The call center 30 starts recording the call when the call is started (S104). This is to create text data in which the content of the call is a character based on the recorded sound source. When a call is started, user terminal information is transmitted from the user terminal 20 to the server 10 (S105). The server 10 that has received the user terminal information stores the received user terminal information (S106). This transmission of user terminal information does not necessarily have to be performed during a call, and even if the call is terminated during the start of the call, it is continued until the transmission of the necessary user terminal information is completed. When the purpose of the inquiry by the user is completed, the call ends (S107). End the call recording at the end of the call.

  When the call is finished, the operator inputs the inquiry content information in the call center 30 by selecting from a predetermined check item the inquiry content of the call or by creating a simple summary. Create (S108). Further, in the call center 30, the call content information including the recorded sound source, the text data, the inquiry content information, and the like is created from the recorded sound source based on general-purpose software or other computer programs by creating the text data of the call content. Is generated (S109). Then, the generated call content information is transmitted to the server 10 together with an identification ID such as an advertisement ID (S110).

  The server 10 integrates the user terminal information received from the user terminal 20 and the call content information received from the call center 30 based on the identification ID such as the advertisement ID and the user identification ID, and the corresponding storage area of the database 14 The database is constructed by storing (S111). In the example of FIG. 4, the flow of processing from when a single user makes an inquiry through a call until it is reflected in the database 14 has been described. However, by performing the same processing for calls with all users. It is possible to construct a database as big data including a huge amount of data.

  FIG. 5 is a flowchart showing the flow of processing when the database user 40 uses the database constructed on the server 10 in the marketing support system 100. As shown in FIG. 5, the database user 40 designates a condition for narrowing down information on the database 14 and transmits it to the server 10 (S201). Various examples can be considered as the narrowing-down conditions. For example, narrowing-down conditions such as limiting to users who have inquired about a specific product A are possible. The server 10 that has received the narrowing condition narrows down the information in the database 14 based on the designated narrowing condition, and transmits the result to the database user 40 (S202). As a result of narrowing down, all the history information may be transmitted to the database user 40. However, the database information is extracted by extracting a predetermined number of website information with a large number of user accesses from the history information. It may be configured to transmit to the person 40.

  As described above, according to the marketing support system 100 of the present invention, user terminal information including user browsing history information in an application or browser is integrated with text data and other call content information created based on the call content. The database was constructed so that the stored information based on multiple calls can be extracted based on the elements, so the information that the user actually inquired through the call and the information such as the user's browsing history It is possible to build an unprecedented database that integrates The act of making inquiries by telephone calls is a matter of great interest to the extent that the user takes the action of inquiring, regardless of whether it is positive or negative. The database combining the browsing history information of the user who takes action against the content of the inquiry and the contents of the inquiry can be a very effective database as a target of data mining for performing targeted advertising.

  In addition, for the company that is the operating body of the call center 30, the marketing support system 100 creates a database of inquiry contents and call contents by providing the call contents information such as inquiry contents by joining the marketing support system 100. Therefore, for the affiliated company, the marketing support system 100 can create a database related to the inquiry contents without creating the database on its own. You may make it provide.

[Second Embodiment]
In the first embodiment, the call between the user terminal 20 and the call center 30 has been described assuming a direct call by the WebRTC technology that is directly performed without going through the server 10, but the present invention is limited to this. The telephone call may be made via the server 10 instead of the one. In the second embodiment, a case where a call between the user terminal 20 and the call center 30 is performed via the server 10 will be described. Although illustration is omitted, in addition to the configuration shown in FIG. 3, the server 10 in the second embodiment has a function of recording voice data passing through, and a function of generating text data based on a recorded sound source. It has.

  FIG. 6 is a flowchart showing the flow of processing in the marketing support system 100 when a call is made via the server 10. In FIG. 6, the flow of processing in each part of the server 10, the user terminal 20, and the call center 30 will be described. First, the processing in the marketing support system 100 is started when the user performs an input operation for making an inquiry through a call on the user terminal 20, and a call request signal is transmitted to the server 10 based on the input operation by the user. (S301). The server 10 that has received the call request signal transfers the call request signal to the call center 30. The call center 30 that has received the call request signal transmits a call response signal to the server 10 when the operator is available (S302). The server 10 that has received the call response signal transfers the call response signal to the user terminal 20. Call connection processing is performed from the stage where the call response signal is received by the user terminal 20, and the call is started (S303).

  The server 10 starts recording the call when the call is started (S304). This is to create text data in which the content of the call is a character based on the recorded sound source. When a call is started, user terminal information is transmitted from the user terminal 20 to the server 10 (S305). The server 10 that has received the user terminal information stores the received user terminal information (S306). This transmission of user terminal information does not necessarily have to be performed during a call, and even if the call is terminated during the start of the call, it is continued until the transmission of the necessary user terminal information is completed. When the purpose of the inquiry by the user is completed, the call ends (S307). End the call recording at the end of the call.

  When the call is finished, the operator inputs the inquiry content information in the call center 30 by selecting from a predetermined check item the inquiry content of the call or by creating a simple summary. Create (S308). On the other hand, in the server 10, the call contents including the sound source, the text data, the inquiry content information, etc. are created from the sound source by creating text data in which the content of the call is caused by characters based on general-purpose software or other computer programs. Information is generated (S309). Finally, based on the identification ID such as the advertisement ID and the user identification ID, the user terminal information received from the user terminal 20 and the call content information are integrated and stored in the corresponding storage area of the database 14 to construct the database. (S310).

  As described above, even when a call is made via the server 10, as in the case of the first embodiment, it is possible to construct a database that combines the browsing history information of the user and the content of the inquiry. Is possible.

  When a call is made via the server 10, it is possible to record the call at the server 10, but it is not always necessary to record at the server 10, as in the case of the first embodiment. Similarly, recording may be performed at the call center 30, or theoretically, recording may be performed at the user terminal 20. As a result, if the recording sound source and the text data of the contents of the call can be obtained, the recording can be performed anywhere. The effects of the invention can be obtained similarly.

[Third Embodiment]
In the first and second embodiments, the technical contents up to the construction of the database have been described. However, a configuration may be provided in which information stored in the constructed database is used for advertising or marketing activities.

  For example, first, an advertisement server (or marketing utilization server) (not shown) as a second server for copying and storing the contents of the database 14 provided in the server 10 is separately provided. Every time the contents are updated, the contents of the replica database of the advertisement server are also updated. This is for the purpose of data backup, server load distribution, and the like.

  This advertisement server is provided with an advertisement information providing section (or marketing utilization information providing section) that provides information accumulated in the duplicate database to the database user 40 as advertisement information (or marketing utilization information) ( (Not shown). Based on the request of the database user 40, the information providing unit for advertising (or marketing utilization information providing unit) obtains information necessary for advertising (or marketing utilization) from the information stored in the duplicate database. After the database user 40 is able to use it for advertising (or marketing utilization) by extracting it based on conditions or finding the correlation of information by artificial intelligence (AI) or a condition-set program It is for providing to database users.

  Note that the advertisement information (or marketing utilization information) provided to the database user 40 is not necessarily limited to information that has been narrowed down or extracted, and may be information that is provided as it is in the duplicate database. Good.

  Further, the description has been made assuming that a server for advertising is provided separately from the server 10 and a copy of the database 14 is provided. However, an information providing unit for advertising information (or a marketing utilization information providing unit) is directly provided to the server 10. The structure which provides may be sufficient.

  In the first to third embodiments, one call center 30 has been described and described, but big data may be constructed by aggregating data collected at a plurality of call centers. At this time, not only data from the call center of the same company but also data from call centers of other companies and companies in other industries may be aggregated to construct big data.

  In the first to third embodiments, the expression “call center 30” has been described. However, the call center need not necessarily be a so-called call center in which a large number of personnel specialized in call handling operations are arranged. Even if it is a computer terminal or one of a plurality of computer terminals arranged in a large-scale store, it can perform the same function as the call center 30 as long as it can introduce a call system via a communication network. It is. Therefore, when a call is made directly with the user terminal 20 without going through the server 10, the computer terminal needs to have at least a call recording function. When a call is made through the server 10, the call recording is performed. The function, the text data creation function, and the call content information creation function may function in either the computer terminal or the server 10.

  That is, what is expressed as a call center in the present invention includes not only a business type in which a large number of personnel specialized in call handling work are arranged, but also a computer terminal, a mobile terminal, etc. when carrying out call handling in a small store All terminals that receive a call when a call function via a communication network based on the marketing support system 100 according to the present invention is introduced are included.

  In the first to third embodiments, the user terminal information from the user terminal 20 and the call content information from the call center 30 have been described as being directly collected by the server 10 that constructs the database 14. It is not limited. For example, as shown in FIG. 7, a user terminal information storage server 60 for collecting and storing user terminal information is separately provided, and user terminal information from the user terminal 20 that has started a call is stored in the user terminal information storage server 60. Set to be sent to. The user terminal information stored in the user terminal information storage server 60 is also transmitted to the server 10. By adopting such a configuration, when it is desired to carry out advertising and marketing activities using only user terminal information, the user terminal information storage server 60 is used to integrate user terminal information and call content information. If you want to use the database 14 to perform advertising and marketing activities, you can use the server 10, so you can use different servers according to the purpose of use. This makes it possible to distribute the server load.

  Note that a plurality of user terminal information storage servers 60 may be provided, and the user terminal information storage server 60 may acquire user terminal information directly from the user terminal 20, but other user terminal information storage servers. The user terminal information may be obtained indirectly through 60 or other general servers (not shown). Such a configuration makes it possible to further distribute the load.

  In the first to third embodiments, the database 14 is constructed as big data useful for advertisement (or marketing activity), and the database is used to perform advertisement (or marketing activity) using this database. However, it did not actually explain the target of advertising (or marketing). Here, in the marketing support system 100 of the present invention, since the user terminal 20 can be specified by the identification ID, the advertisement advertisement (or marketing activity) using the information based on the database 14 in the database user 40 actually. ) Is determined, it is also possible to specify the user terminal 20 to be the target and perform an advertising advertisement (or marketing activity) to the user terminal 20 having the identification ID.

  The business model when introducing the marketing support system 100 described in the first to third embodiments is merely an example, but is as follows.

  First, for a company that wants to reduce the cost of setting up and operating a call center and wants to obtain useful information for advertising, the operating entity of the marketing support system 100 is WebRTC or the like. A telephone system via a communication network is provided at low cost or free of charge. Instead, the company provides a call content information such as an inquiry content to the operating entity of the marketing support system 100, and enters into a contract agreeing that the call content information can also be used by a third party.

  On the other hand, for users who make inquiries, for example, instead of being able to enjoy the benefits of being able to make a call for free, the user terminal information such as browsing history information left in the user terminal 20 must be provided. Get consent when installing or before starting a call in the browser.

  As described above, the user terminal information and the call content information are acquired and converted into a database after obtaining prior approval from the user and the partner company. The database created in this way can be used as big data for promotional advertising for the affiliated companies themselves, and has the potential to be useful big data for third-party companies as well. It is effective as data for supporting activities.

DESCRIPTION OF SYMBOLS 10 Server 20,201-20N User terminal 11 User terminal information receiving part 12 Call content information receiving part 13 Database construction part 14 Database 30 Call center 40 Database user 50 Communication network 60 User terminal information storage server 100 Marketing support system

The server according to the present invention includes a user terminal installed with an application or a browser for realizing a call function via a communication network, a call center that accepts a call from the user terminal via the communication network, and a communication network. A server having a function of collecting data from the user terminal and the call center, and a server in a marketing support system comprising at least history information in the application or browser from the user terminal that has started a call with the call center. receiving the user terminal information reception means, including at least the call content information text data created on the basis of the telephone conversation contents from the call center performing the call with the user terminal receiving the user terminal information A call content information receiving means, a database so that the user terminal information acquired in one call and the call content information are integrated and stored, and stored information based on a plurality of calls can be extracted based on elements And database construction means for constructing.

A marketing support system according to the present invention includes a user terminal installed with an application or a browser for realizing a call function via a communication network, a call center that receives a call from the user terminal via a communication network, and a communication network. And a server having a function of collecting data from the user terminal and the call center via the user terminal that has started a call with the call center from the user terminal to the server. and the user terminal information reception means for transmitting the user terminal information including at least a history information in, to the said server from the call center performing the user terminal and the call was created based on communication contents Te And call content information transmission means for transmitting at least including communication contents information strike data, at the server, stores integrated with the acquired user terminal information in a single call to the call detail information, and a plurality of call And database construction means for constructing a database so that the accumulated information based on the elements can be extracted based on the elements.

According to the present invention, user terminal information including at least history information in an application or a browser and call content information including at least text data created based on a call content are integrated and stored, and accumulated information based on a plurality of calls Since the database is constructed so that it can be extracted based on the elements, it is necessary to construct an unprecedented database that integrates the information that the user actually inquired through a call and the information such as the user's browsing history. Is possible.

Claims (7)

A user terminal installed with an application or a browser for realizing a call function via a communication network, a call center that accepts a call via the communication network from the user terminal, and the user terminal and the call center via the communication network A server in a marketing support system comprising a server having a function of collecting data,
User terminal information receiving means for receiving history information and other user terminal information in the application or browser from the user terminal that has started a call with the call center;
Call content information receiving means for receiving text data and other call content information created based on the call content from the call center that has made a call with the user terminal;
Database construction means for constructing a database so that the user terminal information acquired in a single call and the call content information are integrated and stored, and accumulated information based on a plurality of calls can be extracted based on elements;
A server characterized by including: When a call is performed between a user terminal and a call center via a communication network, an identification ID for identifying the call unit is transmitted from the user terminal to the call center.
The user terminal information transmitted from the user terminal to the server includes the identification ID,
The server according to claim 1, wherein the user terminal information and the call content information are integrated based on the identification ID. In the call center, start recording the call at the same time as the call starts and create a recording sound source,
The server according to claim 1 or 2, wherein text data is generated from the recording sound source. The advertisement information providing means or the marketing utilization information providing means for providing the database user with the information stored in the database as advertisement information or marketing utilization information. The server described in Crab. A user terminal installed with an application or a browser for realizing a call function via a communication network, a call center that accepts a call via the communication network from the user terminal, and the user terminal and the call center via the communication network A marketing support system comprising a server having a function of collecting data,
User terminal information receiving means for transmitting history information and other user terminal information in the application or browser to the server from the user terminal that has started a call with the call center;
Call content information transmitting means for transmitting text data or other call content information created based on the call content from the call center that has made a call with the user terminal to the server;
A database in which the user terminal information acquired in one call and the call content information are integrated and stored in the server, and a database is constructed so that stored information based on a plurality of calls can be extracted based on elements Construction means,
A marketing support system characterized by including: 6. The advertisement providing information providing means or the marketing utilization information providing means for providing the database user with the information stored in the database as the advertisement advertisement information or the marketing utilization information. Marketing support system. Apart from the server, a second server having a duplicate database obtained by duplicating information stored in the database of the server is provided.
The second server is provided with an advertisement information providing means or a marketing utilization information providing means for providing the database user with the information stored in the duplicate database as advertisement information or marketing utilization information. Item 6. The marketing support system according to Item 5.

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