TWM548842U - Promotion discount control device - Google Patents

Promotion discount control device Download PDF

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Publication number
TWM548842U
TWM548842U TW106205087U TW106205087U TWM548842U TW M548842 U TWM548842 U TW M548842U TW 106205087 U TW106205087 U TW 106205087U TW 106205087 U TW106205087 U TW 106205087U TW M548842 U TWM548842 U TW M548842U
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TW
Taiwan
Prior art keywords
preferential
server
item
discount
electronic device
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TW106205087U
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Chinese (zh)
Inventor
Li-Ying Tu
Bi-Syuan Guo
Chun-Feng Hung
Chun-An Wu
Hsiu-Ping Chang
Han-Cheng Chien
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President Chain Store Corp
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Priority to TW106205087U priority Critical patent/TWM548842U/en
Publication of TWM548842U publication Critical patent/TWM548842U/en

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Description

優惠折扣管控裝置Discount discount control device

本案是有關於一種優惠折扣管控裝置,特別是採用唯一碼進行管控的優惠折扣管控裝置。This case is about a preferential discount control device, especially a preferential discount control device that uses a unique code for control.

目前,店家常常推出優惠券促銷活動,藉以吸引消費者來店,以提高銷售量。然而,此種優惠券可透過影像截圖或下載方式儲存在手機上,透過社群軟體或媒體的宣傳,幾乎人人都可獲得優惠券,使得店家難以管控優惠數量,行銷活動經費超出原預估金額。At present, store owners often launch coupon promotions to attract consumers to the store to increase sales. However, such coupons can be stored on the mobile phone through video screenshots or downloads. Through the promotion of social software or media, almost everyone can get coupons, making it difficult for the store to control the number of offers. The marketing activities exceed the original estimate. Amount.

本案一實施例提出一種優惠折扣管控裝置,包含一優惠伺服器及一收銀機。優惠伺服器產生對應一優惠項目且互為不同的多個唯一碼,並連接至一網際網路,以經由網際網路接收一電子裝置發送之對應於優惠項目之索取請求,而回應索取請求發送該些唯一碼的其中之一至電子裝置。收銀機接收電子裝置提供之唯一碼,並連接至網際網路而連線於優惠伺服器,以向優惠伺服器確認唯一碼是否有效,若是,則進行優惠項目之使用。An embodiment of the present invention provides a preferential discount control device comprising a preferential server and a cash register. The preferential server generates a plurality of unique codes corresponding to one preferential item and different from each other, and is connected to an internet to receive an request for a preferential item sent by an electronic device via the Internet, and sends a response request request One of the unique codes to the electronic device. The cash register receives the unique code provided by the electronic device and connects to the Internet to connect to the preferential server to confirm whether the unique code is valid to the preferential server, and if so, use the preferential item.

透過上述的優惠折扣管控裝置,藉由發出唯一碼管控優惠項目的使用數量,並且能針對消費者的使用喜好進行分析。此外,還能結合紅利點數折抵,並且能直接關連至預購流程。Through the above-mentioned preferential discount control device, the number of uses of the preferential items is controlled by issuing a unique code, and the analysis can be conducted for the consumer's preference. In addition, it can be combined with bonus points and can be directly linked to the pre-order process.

圖1為本案一實施例之優惠折扣管控裝置之示意圖。如圖1所示,優惠折扣管控裝置主要包含優惠伺服器100及收銀機200。優惠伺服器100與收銀機200連接網際網路400,並可經由網際網路400而與電子裝置300交換訊息。電子裝置300可為手機、筆記型電腦、智慧錶、智慧手環、智慧眼鏡等行動裝置或穿戴式裝置。FIG. 1 is a schematic diagram of a preferential discount control device according to an embodiment of the present invention. As shown in FIG. 1, the discount discount control device mainly includes a discount server 100 and a cash register 200. The offer server 100 is connected to the cash register 200 to the Internet 400 and can exchange messages with the electronic device 300 via the Internet 400. The electronic device 300 can be a mobile device, a notebook computer, a smart watch, a smart bracelet, a smart glasses, or the like, or a wearable device.

優惠伺服器100可產生對應一個或多個優惠項目(於此以一個優惠項目為例)的唯一碼,此些唯一碼彼此互為不相同。因此,透過唯一碼,可對應識別出是哪一個優惠項目的唯一碼。此外,由於每一唯一碼都不相同,可以確認哪一碼已被使用,或者哪一碼還未使用,而可對優惠項目進行總量管制,當折扣券數量已達到活動上限,便可關閉優惠項目。在此,優惠項目係指對於商品、活動、服務等商家提供的項目給予免費、折扣、紅利兌換等優惠。The offer server 100 can generate a unique code corresponding to one or more offer items (here, a discount item is taken as an example), and the unique codes are different from each other. Therefore, the unique code can be used to identify which unique item is the unique code. In addition, since each unique code is different, it can be confirmed which code has been used, or which code has not been used yet, and the total amount of the preferential items can be controlled. When the number of discount coupons has reached the upper limit of the activity, it can be closed. Offer items. Here, the preferential item refers to a free, discount, bonus, and other discounts for items offered by merchants, events, services, and the like.

參照圖2,係為本案一實施例於電子裝置300上顯示優惠項目結合紅利點數折抵之示意圖。電子裝置300可經由網際網路400向優惠伺服器100下載優惠項目資訊311,並顯示在螢幕310中。如圖2所示,優惠項目是「保溫杯」商品的優惠,在此示例兩種優惠內容312、314,可經由特定紅利點數,或者較少的紅利點數及額外的金錢來購買。當使用者觸發「兌換」按鈕313或315之後,電子裝置300會發送對應之索取請求,優惠伺服器100接收此索取請求後,將回應索取請求而發送對應此兌換活動的一個唯一碼至電子裝置300。Referring to FIG. 2, a schematic diagram of displaying a preferential item in combination with a bonus point number on the electronic device 300 according to an embodiment of the present invention is shown. The electronic device 300 can download the preferential item information 311 to the offer server 100 via the Internet 400 and display it in the screen 310. As shown in FIG. 2, the offer item is a discount for the "Insulation Cup" item. Here, the two offer contents 312, 314 can be purchased via a specific bonus point, or a smaller bonus point and additional money. After the user triggers the "Exchange" button 313 or 315, the electronic device 300 sends a corresponding request request, and after receiving the request request, the offer server 100 sends a unique code corresponding to the redemption activity to the electronic device in response to the request for request. 300.

參照圖3,係為本案一實施例於電子裝置300上顯示唯一碼之示意圖。當電子裝置300接收到優惠伺服器100發送之唯一碼後,可顯示此序號或/及對應之條碼316,以供收銀機200之條碼讀取器210讀取。在此,條碼316可為一維條碼或二維條碼。在一實施例中,唯一碼可透過其他方式供收銀機200讀取,例如:收銀機200可包含一射頻訊號讀取器,電子裝置300便可透過射頻訊號(如近場通訊訊號)發送唯一碼給收銀機200。Referring to FIG. 3, a schematic diagram of displaying a unique code on the electronic device 300 according to an embodiment of the present invention is shown. After the electronic device 300 receives the unique code sent by the offer server 100, the serial number or/and the corresponding barcode 316 may be displayed for reading by the barcode reader 210 of the cash register 200. Here, the barcode 316 can be a one-dimensional barcode or a two-dimensional barcode. In an embodiment, the unique code can be read by the cash register 200 by other means. For example, the cash register 200 can include an RF signal reader, and the electronic device 300 can transmit the unique signal through the RF signal (such as a near field communication signal). The code is given to the cash register 200.

收銀機200接收電子裝置300提供之唯一碼後,便可經由網際網路400向優惠伺服器100確認此唯一碼是否有效,若是,則進行優惠項目之兌換。在此,唯一碼為有效,表示對應的優惠項目仍在優惠活動期間,並且此唯一碼尚未使用。於一實施例中,收銀機200傳送電子裝置300提供之唯一碼至優惠伺服器100,由優惠伺服器100查詢此唯一碼的使用情形(使用過或未使用)及是否仍在對應優惠項目的期間,若都符合,則回傳成功訊息至收銀機200;反之,則回傳失敗訊息至收銀機200。After receiving the unique code provided by the electronic device 300, the cash register 200 can confirm whether the unique code is valid via the Internet 400 to the offer server 100, and if so, redeem the offer. Here, the unique code is valid, indicating that the corresponding offer item is still in the promotion period, and this unique code has not been used. In an embodiment, the cash register 200 transmits the unique code provided by the electronic device 300 to the offer server 100, and the offer server 100 queries the use case (used or unused) of the unique code and whether it is still in the corresponding preferential item. During the period, if they all match, the success message is returned to the cash register 200; otherwise, the failure message is returned to the cash register 200.

於圖2、圖3所示之例中,使用者可於商店中拿取商品至櫃檯結帳,供收銀機200讀取商品之商品資料(如商品編號、品名等),同時出示電子裝置300供收銀機200讀取唯一碼。在此,收銀機200可經由前述條碼讀取器210讀取商品上的條碼來獲取商品資料,也可經由前述射頻訊號讀取器讀取商品上的射頻標籤來獲取商品資料,視商品的商品資料的載體而定。或者,店員也可操作收銀機200的鍵盤,輸入商品資料。獲得商品資料後,收銀機200可向優惠伺服器100查詢優惠項目資訊311,藉此收銀機200可根據商品資料確認商品是否符合優惠項目。在一實施例中,優惠伺服器100於傳送成功訊息時,同時傳送優惠項目資訊311予收銀機200。In the example shown in FIG. 2 and FIG. 3, the user can take the goods in the store to the counter for checkout, and the cash register 200 reads the product information (such as the product number, the product name, etc.) of the product, and presents the electronic device 300. The cash register 200 is for reading the unique code. Here, the cash register 200 can read the barcode on the product through the barcode reader 210 to obtain the product data, and can also read the radio frequency label on the commodity through the RF signal reader to obtain the commodity data, depending on the commodity of the commodity. The data depends on the carrier. Alternatively, the clerk can operate the keyboard of the cash register 200 and input the product information. After obtaining the product information, the cash register 200 can query the offer server 100 for the offer item information 311, whereby the cash register 200 can confirm whether the item meets the offer item based on the item data. In an embodiment, the offer server 100 simultaneously transmits the offer item information 311 to the cash register 200 when the success message is transmitted.

在一實施例中,優惠項目是關於一預購商品。於進行預購商品之兌換時,使用者同樣可出示電子裝置300供收銀機200讀取唯一碼,但無需另外讀取商品資料。收銀機200取得唯一碼後,同樣向優惠伺服器100確認唯一碼是否為有效。若為有效,則可自動關連後續的訂購流程,完成預購商品之訂購。於一實施例中,可由收銀機200經由網際網路400連接至預購伺服器500(如圖1所示),並傳送對應預購商品之預購資料至預購伺服器500,以完成訂購流程。於另一實施例中,可由優惠伺服器100經由網際網路400連接至預購伺服器500,並傳送對應預購商品之預購資料至預購伺服器500,以完成訂購流程。所述預購資料可包含到貨日期、到貨門市、取貨人資料等。In one embodiment, the offer item is for a pre-ordered item. When redeeming the pre-purchased item, the user can also present the electronic device 300 for the cash register 200 to read the unique code, but does not need to read the product data separately. After the cash register 200 obtains the unique code, it also confirms to the offer server 100 whether the unique code is valid. If it is valid, it can automatically follow the subsequent ordering process and complete the ordering of pre-ordered products. In an embodiment, the cash register 200 can be connected to the pre-purchasing server 500 via the Internet 400 (as shown in FIG. 1), and the pre-purchased materials corresponding to the pre-purchased items are transmitted to the pre-purchasing server 500 to complete the ordering process. In another embodiment, the pre-purchase server 500 can be connected to the pre-purchasing server 500 via the Internet 400, and the pre-purchased data corresponding to the pre-purchased item can be transmitted to the pre-purchase server 500 to complete the ordering process. The pre-purchased data may include the arrival date, the arrival store, the pick-up information, and the like.

在一實施例中,優惠折扣管控裝置還包含紅利伺服器600,紅利伺服器600經由網際網路400連接優惠伺服器100,記錄使用者的紅利點數資訊。電子裝置300可發送一查詢請求至紅利伺服器600,紅利伺服器600響應查詢請求,傳送電子裝置300之帳戶之紅利點數資訊至電子裝置300。此外,電子裝置300還可發送查詢請求至優惠伺服器100,優惠伺服器100可響應查詢請求傳送優惠項目之所需兌換點數資訊至電子裝置300,以供電子裝置300顯示(如圖2所示)。因此,使用者可根據其剩餘紅利點數,決定要兌換之優惠項目。紅利伺服器100可響應優惠伺服器100所收到的索取請求,扣除對應電子裝置300之帳戶之紅利點數,而於扣除後優惠伺服器100發送唯一碼至電子裝置300。In an embodiment, the discount and discount management device further includes a bonus server 600. The bonus server 600 connects the offer server 100 via the Internet 400 to record the bonus point information of the user. The electronic device 300 can send a query request to the bonus server 600, and the bonus server 600 transmits the bonus point information of the account of the electronic device 300 to the electronic device 300 in response to the query request. In addition, the electronic device 300 can also send a query request to the offer server 100, and the offer server 100 can transmit the required exchange point information of the offer item to the electronic device 300 in response to the query request for display by the electronic device 300 (as shown in FIG. 2). Show). Therefore, the user can decide on the discount item to be redeemed based on the remaining bonus points. The bonus server 100 may deduct the bonus point of the account corresponding to the electronic device 300 in response to the request for the request received by the offer server 100, and the discount server 100 transmits the unique code to the electronic device 300 after the deduction.

在一實施例中,優惠伺服器100根據經兌換之唯一碼進行分析。也就是說,根據所兌換之唯一碼及使用者資料,可得知使用者對於此優惠項目的商品有興趣。經過分析眾多使用者的兌換行為,可得知特定族群的喜好,據此可供優惠項目管理者根據個別消費者的喜好制定客製化的優惠項目內容。In an embodiment, the offer server 100 performs the analysis based on the redeemed unique code. That is to say, according to the unique code and user data exchanged, it can be known that the user is interested in the goods of the preferential item. After analyzing the redemption behavior of many users, the preferences of specific ethnic groups can be known, and accordingly, the preferential project managers can customize the content of the customized preferential items according to the preferences of individual consumers.

在一些實施例中,優惠伺服器100與紅利伺服器600可整合為同一伺服器。在一些實施例中,預購伺服器500可與優惠伺服器100或/及紅利伺服器600整合為同一伺服器。在一些實施例中,優惠伺服器100、預購伺服器500及紅利伺服器600可分別由多個伺服器組成。In some embodiments, the offer server 100 and the bonus server 600 can be integrated into the same server. In some embodiments, the pre-order server 500 can be integrated with the offer server 100 or/and the bonus server 600 into the same server. In some embodiments, the offer server 100, the pre-order server 500, and the bonus server 600 can each be comprised of multiple servers.

在一些實施例中,電子裝置300可透過其他方式獲得唯一碼,例如:電子裝置300下載應用程式後取得贈送之唯一碼;電子裝置300播放影片後取得贈送之唯一碼;填完問券後取得贈送之唯一碼等。在另一實施例中,電子裝置300可為提款機(ATM),再執行交易(如轉帳、提款等)後輸出唯一碼。In some embodiments, the electronic device 300 can obtain the unique code by other means, for example, the electronic device 300 obtains the unique code given after downloading the application; the electronic device 300 obtains the unique code of the gift after playing the video; The unique code given, etc. In another embodiment, the electronic device 300 can be an ATM (ATM) that outputs a unique code after performing a transaction (eg, transfer, withdrawal, etc.).

根據本案之實施例,透過唯一碼管控優惠項目的兌換數量,並且能針對消費者的兌換喜好進行分析。此外,還能結合紅利點數折抵,並且能直接關連至預購流程。According to an embodiment of the present invention, the number of redemptions of the preferential items is controlled by the unique code, and the analysis of the exchange preferences of the consumers can be performed. In addition, it can be combined with bonus points and can be directly linked to the pre-order process.

100‧‧‧優惠伺服器
200‧‧‧收銀機
210‧‧‧條碼讀取器
300‧‧‧電子裝置
310‧‧‧螢幕
311‧‧‧優惠項目資訊
312、314‧‧‧優惠內容
313、315‧‧‧按鈕
316‧‧‧條碼
400‧‧‧網際網路
500‧‧‧預購伺服器
600‧‧‧紅利伺服器
100‧‧‧Proxy server
200‧‧‧ cash register
210‧‧‧Barcode reader
300‧‧‧Electronic devices
310‧‧‧ screen
311‧‧‧Promotional Project Information
312, 314‧‧‧Offer
313, 315‧‧‧ button
316‧‧‧ barcode
400‧‧‧Internet
500‧‧‧Pre-order server
600‧‧‧Dividend Server

[圖1]為本案一實施例之優惠折扣管控裝置之示意圖。 [圖2]為本案一實施例於電子裝置上顯示優惠項目結合紅利點數折抵之示意圖。 [圖3]為本案一實施例於電子裝置上顯示唯一碼之示意圖。1 is a schematic diagram of a preferential discount control device according to an embodiment of the present invention. 2 is a schematic diagram showing the discount item combined with the bonus point number on the electronic device according to an embodiment of the present invention. FIG. 3 is a schematic diagram showing a unique code displayed on an electronic device according to an embodiment of the present invention.

100‧‧‧優惠伺服器 100‧‧‧Proxy server

200‧‧‧收銀機 200‧‧‧ cash register

210‧‧‧條碼讀取器 210‧‧‧Barcode reader

300‧‧‧電子裝置 300‧‧‧Electronic devices

400‧‧‧網際網路 400‧‧‧Internet

500‧‧‧預購伺服器 500‧‧‧Pre-order server

600‧‧‧紅利伺服器 600‧‧‧Dividend Server

Claims (10)

一種優惠折扣管控裝置,包含:一優惠伺服器,產生對應一優惠項目且互為不同的多個唯一碼,並連接至一網際網路,以經由該網際網路接收一電子裝置發送之對應於該優惠項目之索取請求,而回應該索取請求發送該些唯一碼的其中之一至該電子裝置;及一收銀機,接收該電子裝置提供之該唯一碼,並連接至該網際網路而連線於該優惠伺服器,以向該優惠伺服器確認該唯一碼是否有效,若是,則進行該優惠項目之使用。 A preferential discount management device comprises: a preferential server, generating a plurality of unique codes corresponding to a preferential item and different from each other, and connecting to an internet network to receive an electronic device corresponding to the electronic network via the internet Requesting the offer item, and requesting to send one of the unique codes to the electronic device; and a cash register, receiving the unique code provided by the electronic device, and connecting to the internet connection The discount server confirms whether the unique code is valid to the offer server, and if so, uses the offer. 如請求項1所述之優惠折扣管控裝置,其中該收銀機於進行該優惠項目之兌換時,讀取一商品之一商品資料,並根據該商品資料確認該商品是否符合該優惠項目。 The preferential discount control device according to claim 1, wherein the cash register reads a commodity data of a commodity when the exchange of the preferential item is performed, and confirms whether the commodity meets the preferential item according to the commodity data. 如請求項2所述之優惠折扣管控裝置,其中優惠伺服器確認該唯一碼為有效時,傳送一成功訊息及對應該唯一碼之一優惠項目資訊至該收銀機,該收銀機以該優惠項目資訊及該商品資料確認該商品是否符合該優惠項目。 The discount discount control device according to claim 2, wherein the discount server confirms that the unique code is valid, and transmits a success message and a preferential item information corresponding to the unique code to the cash register, the cash register uses the preferential item The information and the product information confirm whether the product meets the offer. 如請求項1所述之優惠折扣管控裝置,其中該優惠項目是關於一預購商品,該收銀機於進行該預購商品之兌換時,連接至一預購伺服器,並傳送對應該預購商品之一預購資料至該預購伺服器。 The preferential discount control device according to claim 1, wherein the preferential item relates to a pre-purchased item, and the cash register is connected to a pre-purchasing server when the redemption of the pre-purchased item is performed, and the pre-purchase of one of the pre-purchased items is transmitted. Data to the pre-order server. 如請求項1所述之優惠折扣管控裝置,其中該優惠項目是關於一預購商品,於進行該預購商品之兌換時,該優惠伺服器連接至一預購伺服器,並傳送對應該預購商品之一預購資料至該預購伺服器。 The preferential discount control device according to claim 1, wherein the preferential item relates to a pre-purchased item, and when the pre-purchased item is exchanged, the preferential server is connected to a pre-purchasing server, and transmits one of the pre-purchased items. Pre-order information to the pre-order server. 如請求項1至5中任一項所述之優惠折扣管控裝置,更包含一紅利伺服器,連接該優惠伺服器,以響應該索取請求,扣除對應該電子裝置之一帳戶之一紅利點數,而於扣除後發送該唯一碼至該電子裝置。 The preferential discount management device according to any one of claims 1 to 5, further comprising a bonus server, connected to the preferential server, in response to the request for request, deducting a bonus point corresponding to one of the accounts of the electronic device And transmitting the unique code to the electronic device after subtraction. 如請求項6所述之優惠折扣管控裝置,其中該紅利伺服器響應該電子裝置之一查詢請求,傳送該帳戶之紅利點數資訊至該電子裝置。 The preferential discount management device of claim 6, wherein the bonus server transmits the bonus point information of the account to the electronic device in response to the query request of the electronic device. 如請求項7所述之優惠折扣管控裝置,其中該優惠伺服器還響應該查詢請求傳送該優惠項目之所需兌換點數資訊至該電子裝置。 The preferential discount management device of claim 7, wherein the offer server further transmits the required redemption point information of the preferential item to the electronic device in response to the query request. 如請求項6所述之優惠折扣管控裝置,其中該優惠伺服器根據經兌換之該唯一碼進行分析。 The discount discount control device of claim 6, wherein the offer server performs analysis based on the unique code that is redeemed. 如請求項1所述之優惠折扣管控裝置,其中該優惠伺服器根據經兌換之該唯一碼進行分析。 The preferential discount management device of claim 1, wherein the preferential server analyzes the unique code that is redeemed.
TW106205087U 2017-04-12 2017-04-12 Promotion discount control device TWM548842U (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI754085B (en) * 2018-07-25 2022-02-01 全家便利商店股份有限公司 Bonus managing system and method thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI754085B (en) * 2018-07-25 2022-02-01 全家便利商店股份有限公司 Bonus managing system and method thereof

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