TWM510500U - Internet of things commercial system - Google Patents

Description

Internet of Things Business System

This creation provides an IoT business system, especially an IoT business system that can analyze big data data through operational modules and adjust market supply and demand.

The combination of smart mobile devices and daily necessities in life is gradually realized in people's lives with the rapid development of science and technology. The emergence of these smart products has revolutionized our lives.

With the advancement of the use of artifacts, mobile devices that are purely personal can no longer meet the needs of personal life. Many of them have begun to try to combine the technology of wisdom and mobile devices on a larger target, that is, the matching of market supply and demand and even wisdom. Regional integration.

Among them, the application of Internet of Things (IOT) is the most popular, and the Internet of Things can be used in the life of food and clothing, such as the use of wearable devices in personal health management, or Combined with smart phones, it is used in commercial marketing.

However, the existing commercial marketing integration platform is limited to the industry to provide customized products and product information to the public and users, and can not effectively provide different users with their preferred or favorite products. Moreover, the existing IoT operation mode It is only a simple combination of the Internet and the logistics system, and the user does not have the feeling of substantial shopping.

Therefore, it is aimed at the existing business districts, vendors, and even the right to life in a particular area. For the sake of this, there is a lack of an IoT platform that integrates marketing, supply and demand, services, analytics, and physical businesses.

In light of the problems mentioned in the prior art, this creation provides an IoT business system that integrates marketing, supply and demand, service, analytics, and physical merchants.

The IoT business system comprises a line of sales modules, a mobile device module, an e-commerce module, a business circle module, an operation module, a payment module and a logistics module.

The mobile device module is connected to the marketing module, and the e-commerce module is connected to the mobile device module. The business circle module is respectively connected to the mobile device module and the e-commerce module. Connected to the marketing module, the e-commerce module, and the business circle module respectively.

The operation module includes a sales record system, a store system, a point management system, and a customer management system. The payment module is respectively connected to the business circle module and the operation module, and the logistics module is respectively associated with the The payment module and the business circle module are connected.

1‧‧‧Marketing module

2‧‧‧Mobile device module

3‧‧‧E-commerce module

4‧‧‧Business Circle Module

5‧‧‧Operating module

6‧‧‧Payment module

7‧‧‧Logistics module

U‧‧‧Users

Figure 1 is a schematic diagram of the structure of the IoT business system.

In order to understand the technical features and practical functions of the present invention, and can be implemented in accordance with the contents of the specification, the following is a detailed description of the preferred embodiment as shown in the following: The term can be interpreted as any object Connections between entities defined by the Internet of Things (such as networked devices, systems) or non-physical (such as software, applications, or computing programs) are not limited by physical connections, such as wireless communications and networks. Wireless messaging methods such as messaging, WiFi or Bluetooth are included in the scope of this creation.

First, please refer to FIG. 1. FIG. 1 is a schematic structural diagram of the Internet of Things commercial system. As shown in FIG. 1 , the creative IoT business system includes a marketing module 1, a mobile device module 2, an e-commerce module 3, a business circle module 4, an operation module 5, a payment module 6, and a logistics module 7. .

The mobile device module 2 is connected to the marketing module 1, the e-commerce module 3 is connected to the mobile device module 2, and the business circle module 4 is connected to the mobile device module 2 and the e-commerce module 3, respectively. It is connected to the marketing module 1, the e-commerce module 3 and the business circle module 4 respectively.

The operation module 5 comprises a sales record system, a store system, a point management system and a customer management system. The payment module 6 is respectively connected with the business circle module 4 and the operation module 5, and the logistics module 7 is respectively connected with the payment module. Group 6 and the business circle module 4 are connected.

The operation module 5 can be used as a service center concept with respect to the business circle module 4. For example, the service center can be a school, so a business district and a vendor near a special institution such as a school can be implemented by using the creation.

In this embodiment, the marketing module 1 can be any propagating information carrier, which can include an electronic or non-electronic information carrier, such as a social networking website, an electronic newsletter, an electronic catalog, or an electronic manual. The non-electronic information package may include scanned documents, non-electronic records, etc., and the present invention is not limited to these types of dissemination information carriers.

The most important function of the marketing module 1 is to provide the delivery and publication of paid advertisements by the operator. In addition to the external media, such as large billboards and vehicle propaganda, the user U can learn about consumption. In addition to the information, the user U can also learn the message from the marketing module 1 through the mobile device module 2, and the information sent by the marketing module 1 is first selected after the user U's shopping and demand pattern analysis is selected. It is not sent arbitrarily and will be described later.

When using the creative IoT business system, the user U logs his personal information, such as age, gender, birthday, etc., into the operation module 5, wherein the operation module 5 includes a sales record system, a store system, and points. The management system and the customer management system, in addition, the operation module 5 further includes an analysis system.

The aforementioned personal data is registered in the customer management system, and the analysis system is a Big Data analysis system. The analysis system considers the information in the customer management system and the sales record system, and determines which marketing product of the marketing module 1 is provided. For the user U to view and receive information on the mobile device module 2, and the mobile device module 2 can be a smart phone, a tablet computer, a notebook computer, a personal computer, a personalized vehicle or a personal digital assistant (Personal) Digital Assistant, PDA), etc.

The personalized vehicle may be a wearable device or the like, such as a personalized watch, a ring, a necklace, a bracelet or a foot ring, and the present invention is not limited thereto.

The analysis system can be selected according to the consumption preferences of the user U stored in the sales record system, and the information such as age, gender, birthday, etc. stored in the customer management system, and is suitable for marketing to be sent. For example, the user U is applying the creation. There have been 50 times of consumption information in the business district, and 37 of the 50 consumer information purchases of electronic products with a price of 15,000 yuan to 25,000 yuan. The shopping methods used are 3 online consumption of e-commerce modules, and The user U's profile is displayed as a male, classified as middle-aged, and the analysis system will follow the information and other customer-owned big data with similar conditions (male, middle-aged, preferred purchase price range 10,000~30,000 yuan) Sub-products, preference online consumption), after analysis, get the most suitable marketing products and send them to the user U.

The results of the analysis system using big data analysis and its analysis method can be set by the operator to set its standard deviation, formula and proportion of reference. This creation is not limited to this. When sending marketing products, the proportion of each part of the marketing content can be set. For example, 80% of the content of the marketing item is selected based on the results of the analysis system using big data analysis, and the remaining 20% are randomly selected and can be freely adjusted according to the needs of the industry.

Since the consumption information of the analysis system is determined by the results obtained by Big Data analysis, in the initial stage of the creation of the creation, the number of samples is inevitably insufficient to form big data.

Regarding the above problems, this creation is solved by setting the collection period. At the beginning of this creation, the analysis system and the business circle module 4 can be connected and sampled. The sample collection can be electronic or For non-electronic questionnaires, the content of the questionnaire may include information that the analysis system needs to analyze with big data, such as user U's personal data, consumption preferences, or spending amount intervals. This creation is not limited to this.

In contrast, when the user U receives the marketing product provided by the marketing module 1 through the mobile device module 2, the user U can directly connect to the electronic device through the electronic commerce (EC) shopping guide in the marketing product. The business module 3 is connected to the electronic shop (EC shop) in the operation module 5 in accordance with the product provided through the user U interactive interface displayed in the e-commerce module 3.

Among them, the form of e-commerce shopping guide can be realized by QR code (Quick Response Code), allowing user U to quickly connect to the interface and purchase goods on the marketing object.

After the user U purchases the product in the electronic store, the operation module 5 sends the consumption information purchased by the user U back to the electronic commerce module 3, and then the electronic commerce module 3 will again use the user U's The consumption information is transmitted to the business circle module 4, and then the operation module 5 transmits the consumption information authorized by the user U to the payment module 6, and after the payment module 6 receives the authorization, the payment is paid to the business circle module. 4. After confirming the receipt of the payment, the business module 4 can notify the user U to pick up the goods through the e-commerce module 3 according to the consumption information of the user U, or consign the goods to the logistics module 7, through The delivery module 6 is a third-party payment system, a credit card, a financial card, an electronic payment system, points, virtual currency virtual currency, smart card, etc., by way of home delivery or express delivery. Or the online cash machine can pay the payment to the business circle module 4, and the consumption information includes the GPS positioning data, the product type, the consumption amount, the delivery method, and the user U personal data.

However, when the physical commodity itself is stored in the logistics module 7, the payment module 6 may directly issue an order to cause the logistics module to deliver the product to the location specified by the user U after the payment of the payment, and the creation is not limited thereto. .

In addition, the business circle module 4 will also provide discounts for each store to the operating module 5, such as discount coupons, bonuses, service or non-service redemption vouchers and vouchers, discounts or gifts, and make the operation module 5 Use the point management system to manage these offers.

The aforementioned service or non-service redemption voucher and voucher in this creation means that the type of goods that can be exchanged by the user U is not restricted to the physical goods. For example, if the beauty industry can provide the user U for the offer. Service products such as free skin testing or free haircuts are not limited to this creation.

In addition, the offers will be transmitted to the e-commerce module 3 and will be user U. The interactive interface is presented on the mobile device module 2. When the user U clicks on the offers on the user interaction interface, the e-commerce module 3 passes through O2O (Online to Offline), LBS (Location Based Service, LBS). The technology provides the user's geographic information corresponding to the discount in the business circle module 4 to the user U, and displays on the map where the store closest to the user U is located, so that the user U can consume and use the store. Some discounts.

The point management system in the operation module 5 can also transmit the point management system in the operation module 5 to the marketing module 1 so that the source of the user U to obtain the offers is not limited to the electronic The user interaction interface in the business module 3 can also be obtained through marketing.

In addition, the point management system can manage the items conforming to the set point or the bonus mechanism in the consumption information of each user U in the sales record system according to the mechanism of collecting points or bonuses provided by the business circle module 4, for the user U Manage the points or bonuses. In addition, the user U can also learn about the current set point or bonus status through the user U interactive interface in the e-commerce module 3.

When the consumer's points or bonuses expire soon, or after a certain amount has been accumulated, the point management system will also notify the user U by means of marketing channels, newsletters, etc., in order to facilitate the use of points or bonuses.

Once the user U has completed the consumption through the above mechanism, the delivery of the marketing object will be regarded as "effective marketing" by the sales record system in the operation module 5, providing the next similar customer group (male, middle age, preference). The user U who purchases electronic products with a price range of 10,000 to 30,000 yuan and prefers online consumption is used as a reference for sending marketing products (as a sample).

In addition, when "effective marketing" occurs, if the store in the business circle module 4 has a credit management system that provides the consumer feedback offer in the operation module 5, the point management system will follow the reward The transmission route of the aforementioned marketing object is sent to the user U again.

The sales record system of the operation module 5 records detailed information such as the product category, amount, quantity and payment method of each user U, and the manner of using the point-of-sale information system and the point information service (Point of Service, POS) ), RFID (Radio Frequency IDentification) sales record system or sales point transfer operation (Electronic Funds Transfer at Point of Sale, POS Terminal) to achieve.

When the user U does not use the creation for a period of time, that is, when the sales record system is idle for a period of time without new consumption information, the sales record system notifies the customer management system, and the customer management system integrates the user U. The personal data and the previous consumption information are sent to the analysis system. After the analysis is completed, the operation module 5 is promptly issued a notification to the marketing module 1, and then the appropriate marketing object is transmitted through the mobile device module 2 to alert or notify the user U.

However, the above is only the preferred embodiment of the present invention. When it is not possible to limit the scope of the creative implementation, the simple equivalent changes and modifications made according to the scope and description of the patent application are still It is within the scope of this creation.

1‧‧‧Marketing module

2‧‧‧Mobile device module

3‧‧‧E-commerce module

4‧‧‧Business Circle Module

5‧‧‧Operating module

6‧‧‧Payment module

7‧‧‧Logistics module

U‧‧‧Users

Claims (10)

An Internet of Things commercial system comprising: a row of pin modules; a mobile device module connected to the marketing module; an e-commerce module connected to the mobile device module; and a business circle module, respectively The device module and the e-commerce module are connected; an operation module is respectively connected to the marketing module, the e-commerce module and the business circle module, the operation module comprises a sales record system, a store system, a one-point management system and a customer management system; a payment module respectively connected to the business circle module and the operation module; and a logistics module respectively connected to the payment module and the business circle module. The Internet of Things business system of claim 1, wherein the operational module further comprises an analysis system. The Internet of Things business system of claim 2, wherein the analysis system is a Big Data analysis system. The Internet of Things business system of claim 1, wherein the marketing module is a propagating information carrier. The Internet of Things business system of claim 1, wherein the mobile device module is a smart phone, a tablet computer, a notebook computer, a personal computer, a personalized vehicle, or a Personal Digital Assistant (PDA). The Internet of Things business system of claim 1, wherein the e-commerce module comprises a user interaction interface. The Internet of Things business system of claim 1, wherein the business circle module is a physical store or a vendor. The Internet of Things business system of claim 1, wherein the sales record system is sales point information System, Point of Service (POS), RFID (Radio Frequency IDentification) sales record system or Electronic Funds Transfer at Point of Sale (POS Terminal). The Internet of Things business system of claim 1, wherein the store system is an electronic store (EC shop) or a physical store with a stored value and a prepaid mechanism. The Internet of Things business system of claim 1, wherein the payment module is a third party payment system, a credit card, a financial card, an electronic payment system, a point, a virtual currency, a smart card, or a network cash machine.