TW201624378A - Concessional transaction system and transaction method thereof - Google Patents
Concessional transaction system and transaction method thereof Download PDFInfo
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本發明係關於一種交易技術，且特別關於一種優惠交易系統及其交易方法。The present invention relates to a trading technique, and in particular to a preferential trading system and a method of trading the same.
隨著科技的日新月異，商家與消費者之間有越來越多的資訊交流與聯繫管道。因此，商家為了能成功推銷商品，一般均會採取許多大手筆的行銷活動，就像多是藉由派報社來發送傳單給消費者，或是利用傳統的媒體，例如電視或是收音機來推銷商家之行銷活動。若是要開始新一期的優惠活動，勢必要重複整個製作及遞送之流程，所花費之時間與成本亦隨之增加。With the rapid development of technology, there is more and more information exchange and communication channels between merchants and consumers. Therefore, in order to successfully sell products, merchants generally take many large-scale marketing activities, such as sending flyers to consumers through newspapers, or using traditional media such as TV or radio to promote merchants. Marketing activities. If it is necessary to start a new phase of the promotion, it is necessary to repeat the entire production and delivery process, and the time and cost involved will also increase.
目前亦有以簡訊或是電子郵件的方式發送折價券給消費者，但是對於買方而言，在身上放置各式各樣的優惠卷是很不容易且麻煩的事情，除非必要，一般人不會主動去剪取、列印、或蒐集各種優惠卷。除了簡訊或電子郵件之方式外，商家亦會發送新一期的優惠活動資料到商家的通路端，讓通路端在消費者消費的同時，直接提供優惠卷給消費者，以避免消費者花時間去蒐集消費卷的麻煩。但不管是上述哪一種方式，同樣都會增加消費者的不便與商家的成本。At present, there are also short-term or e-mails to send discount coupons to consumers, but for the buyer, it is not easy and troublesome to place a variety of coupons on the body. Unless necessary, the average person will not take the initiative. To cut, print, or collect various coupons. In addition to the way of newsletter or email, the merchant will also send a new period of promotional information to the merchant's access side, so that the channel end directly provides the coupon to the consumer while the consumer consumes, to avoid the consumer spending time. To collect the trouble of the consumer volume. But no matter which of the above methods, it will also increase the inconvenience of consumers and the cost of the business.
因此，本發明係在針對上述的困擾，提出一種優惠交易系統及其交易方法，以解決習知所產生的問題。Accordingly, the present invention has been made in view of the above-mentioned problems, and proposes a preferential transaction system and a transaction method thereof to solve the problems caused by the prior art.
本發明的主要目的，在於提供一種優惠交易系統及其交易方法，其係為使用者提供著名可靠的商店，選擇特別具有吸引力的商品資訊，提供有吸引力的銷售回饋，滿足使用者在陌生異地的購物需求，同時提供電子優惠憑證，以降低商家製作優惠卷之成本。The main object of the present invention is to provide a preferential transaction system and a transaction method thereof, which provide a user with a famous and reliable store, selects particularly attractive product information, and provides attractive sales feedback to satisfy the user's strangeness. The shopping needs of different places, while providing electronic coupons to reduce the cost of making coupons.
本發明的次要目的，在於提供一種優惠交易系統及其交易方法，其係當使用者需要即時的服務時，可以透過網絡直接與應用伺服器的熱線聯繫得到所需要的信息。A secondary object of the present invention is to provide a preferential transaction system and a transaction method thereof. When a user needs an instant service, the user can directly contact the hotline of the application server through the network to obtain the required information.
為達上述目的，本發明提供一種優惠交易系統，其係包含至少一商家資料庫、複數交易伺服器、一應用伺服器與至少一移動設備，每一交易伺服器連接一讀取裝置。商家資料庫儲存世界各國各地之複數實體商店相關資訊，交易伺服器係分別對應所有實體商店相關資訊對應之實體商店，應用伺服器連結商家資料庫，並與交易伺服器及移動設備訊號連接。移動設備係安裝有對應應用伺服器之應用程式，移動設備具有顯示螢幕。應用伺服器利用應用程式於移動設備之顯示螢幕上顯示實體商店相關資訊，以供移動設備之所屬使用者觀看。移動設備從應用伺服器中取得每一交易伺服器對應之至少一電子憑證，所有電子憑證皆對應應用伺服器。交易伺服器利用自身連接之讀取裝置，讀取自身對應之實體商店相關資訊所對應之實體商品資料及自身對應之電子憑證，以將其接收來完成購物交易行為，又交易伺服器根據被讀取之實體商品資料與被讀取之電子憑證對使用者提供回饋贈禮服務。此外，移動設備利用應用程式發出一需求給應用伺服器，應用伺服器根據此需求建立與移動設備之間的一即時通訊管道，以提供滿足此需求之服務。To achieve the above objective, the present invention provides a preferential transaction system comprising at least one merchant database, a plurality of transaction servers, an application server and at least one mobile device, each transaction server being connected to a reading device. The merchant database stores information about multiple physical stores in various parts of the world. The transaction server corresponds to the physical store corresponding to all physical store related information, the application server links the merchant database, and is connected with the transaction server and the mobile device signal. The mobile device is installed with an application corresponding to the application server, and the mobile device has a display screen. The application server uses the application to display the physical store related information on the display screen of the mobile device for viewing by the user of the mobile device. The mobile device obtains at least one electronic voucher corresponding to each transaction server from the application server, and all the electronic certificates correspond to the application server. The transaction server uses the self-connected reading device to read the physical commodity data corresponding to the corresponding physical store information and its corresponding electronic voucher to receive the shopping transaction, and the transaction server is read according to the read The physical commodity information and the electronic voucher being read are provided to the user to provide a gift giving service. In addition, the mobile device utilizes an application to issue a request to the application server, and the application server establishes an instant communication channel with the mobile device according to the requirement to provide a service that meets the demand.
本發明提供一種優惠交易方法，其係利用一應用伺服器執行之，應用伺服器連結至少一商家資料庫，並與複數交易伺服器及至少一移動設備訊號連接，每一交易伺服器連接一讀取裝置，商家資料庫儲存世界各國各地之複數實體商店相關資訊，所有實體商店相關資訊之實體商店分別對應所有交易伺服器，移動設備係安裝有對應應用伺服器之應用程式，移動設備具有顯示螢幕。首先，應用伺服器利用應用程式於移動設備之顯示螢幕上顯示實體商店相關資訊，以供移動設備之所屬使用者觀看，且移動設備從應用伺服器中取得每一交易伺服器對應之至少一電子憑證，所有電子憑證皆對應應用伺服器。接著，交易伺服器利用自身連接之讀取裝置，讀取自身對應之實體商店相關資訊所對應之實體商品資料及自身對應之電子憑證，以將其接收來完成購物交易行為，又交易伺服器根據被讀取之實體商品資料與被讀取之電子憑證對使用者提供回饋贈禮服務。The present invention provides a preferential transaction method, which is executed by an application server, and the application server connects at least one merchant database, and is connected to a plurality of transaction servers and at least one mobile device signal, and each transaction server is connected for reading. The device store stores the information of the plurality of physical stores in various parts of the world, and the physical stores of all the physical store related information correspond to all the transaction servers respectively, and the mobile device is installed with an application corresponding to the application server, and the mobile device has a display screen. . First, the application server uses the application to display the physical store related information on the display screen of the mobile device for viewing by the user of the mobile device, and the mobile device obtains at least one electronic corresponding to each transaction server from the application server. Credentials, all electronic vouchers correspond to the application server. Then, the transaction server uses the self-connected reading device to read the physical commodity data corresponding to the corresponding physical store information and the corresponding electronic voucher to receive the shopping transaction, and the transaction server is based on the transaction. The physical commodity data read and the electronic voucher being read provide a feedback service to the user.
茲為使 貴審查委員對本發明的結構特徵及所達成的功效更有進一步的瞭解與認識，謹佐以較佳的實施例圖及配合詳細的說明，說明如後：In order to give your reviewers a better understanding and understanding of the structural features and efficacies of the present invention, the following is a description of the preferred embodiment and the detailed description.
請參閱第1圖與第2圖，以下介紹本發明之第一實施例。本發明之優惠交易系統包含至少一商家資料庫10、複數交易伺服器12、一應用伺服器14、至少一移動設備(mobile device)16與一個人資料庫18，其中商家資料庫10與移動設備16之數量分別以一為例，移動設備16是一種具有顯示螢幕之使用者裝置，可以iPad、筆記型電腦、穿戴式裝置、智慧型手機或平板電腦實現之，每一交易伺服器12連接一讀取裝置13。應用伺服器14連結商家資料庫10與個人資料庫18，並與所有交易伺服器12及移動設備16訊號連接，其中應用伺服器14可以透過無線路由器與移動設備16訊號連接，亦可直接與移動設備16訊號連接而不透過無線路由器，其中，此無線路由器之使用可以是免費或是需要額外付費者。商家資料庫10儲存世界各國各地之複數實體商店相關資訊，所有交易伺服器12則分別對應所有實體商店相關資訊對應之實體商店。個人資料庫18儲存移動設備16所屬使用者之個人資料，其係包含使用者之姓名、國籍、性別、教育程度、職業類別、婚姻狀況、平均年收入、家庭成員數、搭乘航班名稱、旅遊日期、旅遊地點、住宿地址與即時通訊帳號等等，其中即時通訊帳號可以是LINE、WECHAT、WHATSAPP、FACEBOOK、QQ、推特、SKYPE與ICQ等等之帳號。Referring to Figures 1 and 2, a first embodiment of the present invention will be described below. The preferential transaction system of the present invention comprises at least one merchant database 10, a plurality of transaction servers 12, an application server 14, at least one mobile device 16 and a person database 18, wherein the merchant database 10 and the mobile device 16 For example, the mobile device 16 is a user device with a display screen, which can be implemented by an iPad, a notebook computer, a wearable device, a smart phone or a tablet. Each transaction server 12 is connected to the first reading. Take device 13. The application server 14 connects the merchant database 10 and the personal database 18, and is connected to all the transaction servers 12 and the mobile device 16. The application server 14 can be connected to the mobile device 16 via a wireless router, or directly and mobilely. The device 16 is connected to the signal and not through the wireless router. The wireless router can be used for free or for an additional fee. The merchant database 10 stores information about a plurality of physical stores in various parts of the world, and all the transaction servers 12 correspond to physical stores corresponding to all physical store related information. The personal database 18 stores the personal data of the user to which the mobile device 16 belongs, including the user's name, nationality, gender, education level, occupational category, marital status, average annual income, number of family members, flight name, travel date , travel location, accommodation address and instant messaging account, etc., instant messaging account can be LINE, WECHAT, WHATSAPP, FACEBOOK, QQ, Twitter, SKYPE and ICQ, etc.
移動設備16係安裝有對應應用伺服器14之應用程式，應用伺服器14能夠利用應用程式於移動設備16之顯示螢幕上顯示所有實體商店之廣告資訊，並依設定調整廣告資訊之顯示次序。此外，應用伺服器14亦利用應用程式於移動設備16之顯示螢幕上顯示實體商店相關資訊，例如著名可靠的商店，以供使用者觀看。在此顯示實體商店相關資訊之方式如下：其一，移動設備16偵測出自己所在位置，應用伺服器14主動利用應用程式取得此位置，以據此利用應用程式於移動設備16之顯示螢幕上顯示對應此位置之實體商店相關資訊，及被顯示之實體商店相關資訊對應之實體商店到此位置之交通方式。其二，應用伺服器14亦可根據使用者之個人資料，並利用應用程式主動於移動設備16之顯示螢幕上顯示適合使用者之實體商店相關資訊。其三，移動設備16利用應用程式發出一第一需求給應用伺服器14，以驅動應用伺服器14於移動設備16之顯示螢幕上顯示實體商店相關資訊。The mobile device 16 is installed with an application corresponding to the application server 14. The application server 14 can display the advertisement information of all the physical stores on the display screen of the mobile device 16 by using the application, and adjust the display order of the advertisement information according to the settings. In addition, the application server 14 also uses the application to display physical store related information, such as a well-known and reliable store, on the display screen of the mobile device 16 for the user to view. Here, the manner of displaying the related information of the physical store is as follows: First, the mobile device 16 detects its own location, and the application server 14 actively uses the application to obtain the location, thereby utilizing the application on the display screen of the mobile device 16 accordingly. The information about the physical store corresponding to the location and the physical store corresponding to the physical store related information displayed to the location are displayed. Secondly, the application server 14 can also actively display the relevant information of the physical store suitable for the user on the display screen of the mobile device 16 according to the user's personal data. Third, the mobile device 16 uses the application to issue a first request to the application server 14 to drive the application server 14 to display the physical store related information on the display screen of the mobile device 16.
移動設備16從應用伺服器14中取得每一交易伺服器12對應之至少一電子憑證，所有電子憑證皆對應應用伺服器14，其中當此至少一電子憑證之數量為一時，此可為電子優惠憑證或電子會員憑證，當此至少一電子憑證之數量為二時，此包含電子優惠憑證及電子會員憑證。交易伺服器12利用自身連接之讀取裝置13，讀取自身對應之實體商店相關資訊所對應之實體商品資料及自身對應之電子憑證，以將其接收來完成購物交易行為。此實體商品資料必須特別具有吸引力，其中實體商品資料可為商品編號或條碼。其中購物交易行為係採用現金交易、信用卡交易或透過第三方支付平台進行交易。再者，移動設備16更從應用伺服器14中取得其對應之一電子抵扣憑證，以供使用者購買實體商品資料之對應之實體商品之價格作抵扣之用。The mobile device 16 obtains at least one electronic voucher corresponding to each transaction server 12 from the application server 14, and all the electronic certificates correspond to the application server 14, wherein when the number of the at least one electronic voucher is one, the electronic discount is The voucher or electronic member voucher, when the quantity of the at least one electronic voucher is two, the electronic concession voucher and the electronic member voucher are included. The transaction server 12 uses the self-connected reading device 13 to read the physical commodity data corresponding to the physical store related information and its corresponding electronic voucher to receive it to complete the shopping transaction behavior. This physical product listing must be particularly attractive, where the physical product information can be a product number or a bar code. The shopping transaction behavior is conducted by cash transaction, credit card transaction or through a third-party payment platform. Moreover, the mobile device 16 further obtains one of the corresponding electronic deduction vouchers from the application server 14 for the user to purchase the price of the corresponding physical commodity of the physical commodity data for deduction.
此外，在交易伺服器12以一特定條件完成購物交易行為後，此特定條件例如為實體商品之消費數量達到一預期量，則購物交易行為對應的交易伺服器12，即完成購物交易行為的交易伺服器12將存入一支付金額至應用伺服器14對應之帳戶。應用伺服器14除了可以依自身設定調整廣告資訊之顯示次序外，在應用伺服器14利用應用程式於移動設備16之顯示螢幕上顯示所有實體商店之廣告資訊時，亦可使支付金額愈高，則其對應之廣告資訊在所有廣告資訊中，於移動設備16之顯示螢幕上顯示的次序愈前面。或者，若所有交易伺服器12對應之實體商店有存給應用伺服器14對應之帳戶的廣告費，則應用伺服器14會將所有實體商店之廣告資訊，於移動設備16之顯示螢幕上顯示，其中廣告費愈高，則廣告資訊顯示的次序愈前面。換言之，當某實體商店給予應用伺服器14對應之帳戶的金額愈高，則應用伺服器14協助實體商店之廣告曝光率愈高。In addition, after the transaction server 12 completes the shopping transaction behavior under a specific condition, for example, if the consumption quantity of the physical commodity reaches a predetermined amount, the transaction server 12 corresponding to the shopping transaction behavior, that is, the transaction that completes the shopping transaction behavior. The server 12 will deposit a payment amount to the account corresponding to the application server 14. The application server 14 can adjust the display order of the advertisement information according to its own setting. When the application server 14 displays the advertisement information of all the physical stores on the display screen of the mobile device 16 by using the application program, the payment amount can be increased. Then, the corresponding advertisement information is displayed on the display screen of the mobile device 16 in all the advertisement information. Alternatively, if all the physical stores corresponding to the transaction server 12 have an advertising fee for the account corresponding to the application server 14, the application server 14 displays the advertisement information of all the physical stores on the display screen of the mobile device 16. The higher the advertising fee, the more the order of the advertising information is displayed. In other words, the higher the amount of the account corresponding to the application server 14 given by the physical store, the higher the advertisement exposure of the application server 14 to assist the physical store.
除了交易伺服器12會支付金額外，完成購物交易行為的交易伺服器12會根據被讀取之實體商品資料與被讀取之電子憑證對使用者提供回饋贈禮服務，例如交易伺服器12係對應使用者積存一回饋點數，以供使用者兌換商品、兌換禮品、兌換電子折價券或抽獎來使用，以降低商家製作優惠卷之成本。為了刺激消費力，購物交易行為對應的交易伺服器12，即完成購物交易行為之交易伺服器12會紀錄被讀取之實體商品資料及其對應之電子憑證，並過一段時間後，將此兩者傳送給該應用伺服器14進行分析，以進行至少一處理動作。在此處理動作之數量以二為例，其中一處理動作為應用伺服器14將被讀取之實體商品資料對應之進階實體商品利用應用程式於移動設備16之顯示螢幕上顯示，以供使用者於網路上訂購。另一處理動作為應用伺服器14根據被讀取之實體商品資料及其對應之電子憑證產生一分析報告。In addition to the transaction server 12, the transaction server 12 that completes the shopping transaction will provide a feedback service to the user based on the physical commodity information being read and the electronic voucher being read, for example, the transaction server 12 corresponds to The user accumulates a number of feedback points for the user to redeem the merchandise, redeem the gift, redeem the electronic coupon or draw a lottery to reduce the cost of the merchant making the coupon. In order to stimulate the consumption power, the transaction server 12 corresponding to the shopping transaction behavior, that is, the transaction server 12 that completes the shopping transaction behavior records the physical commodity data read and its corresponding electronic voucher, and after a period of time, the two The application is sent to the application server 14 for analysis to perform at least one processing action. The number of processing actions is exemplified by two. One processing action is that the application server 14 displays the advanced physical product corresponding to the physical product data to be read on the display screen of the mobile device 16 for use. Order on the Internet. Another processing action is that the application server 14 generates an analysis report based on the physical commodity data being read and its corresponding electronic voucher.
此外，移動設備16可利用應用程式發出一第二需求給應用伺服器14，應用伺服器14根據第二需求建立與移動設備16之間的一即時通訊管道，其通訊方式為文字通訊或語音通訊，以提供滿足第二需求之專人服務。如此一來，當使用者需要即時的服務時，便可以透過網絡直接與應用伺服器14的熱線聯繫得到所需要的信息。In addition, the mobile device 16 can use the application to send a second request to the application server 14, and the application server 14 establishes an instant communication channel with the mobile device 16 according to the second requirement, and the communication mode is text communication or voice communication. To provide a personal service to meet the second demand. In this way, when the user needs an instant service, the hotline of the application server 14 can be directly contacted through the network to obtain the required information.
以下介紹第一實施例之交易流程。首先，如步驟S10所示，應用伺服器14利用應用程式於移動設備16之顯示螢幕上顯示實體商店相關資訊，以供移動設備16之所屬使用者觀看，且移動設備16從應用伺服器14中取得其取得每一交易伺服器12對應之至少一電子憑證，所有電子憑證皆對應應用伺服器14。於移動設備16之顯示螢幕上顯示實體商店相關資訊之方式，有由應用伺服器14主動提供資訊給移動設備16顯示，也有移動設備16發出需求給應用伺服器14，使應用伺服器14再提供資訊給移動設備16顯示，在此說明如下：在第一種顯示方式中，移動設備16能偵測出自己所在位置，應用伺服器14主動利用應用程式取得此位置，以據此利用應用程式於移動設備16之顯示螢幕上顯示對應此位置之實體商店相關資訊，及被顯示之實體商店相關資訊對應之實體商店到此位置之交通方式，此交通方式例如公車路線、火車路線、捷運路線或飛機班次等等。由於應用伺服器14已經知道移動設備16當下所在位置，及攜帶移動設備16之使用者欲到達之實體商店之位置，因此可以準確提供最方便或最短的交通路徑或方式給移動設備16，以供使用者觀看，另外，亦可同時配合即時通訊管道，由專人搭配服務，解決使用者在交通上的困難。在第二種顯示方式中，應用伺服器14可根據使用者之個人資料，並利用應用程式主動於移動設備16之顯示螢幕上顯示適合使用者之實體商店相關資訊。例如當使用者為女性，應用伺服器14則可於顯示螢幕顯示適合女性之實體商店相關資訊，當使用者為男性，應用伺服器14則可於顯示螢幕顯示適合女性之實體商店相關資訊。在第三種顯示方式中，使用者可操作移動設備16利用應用程式發出一第一需求給應用伺服器14，以驅動應用伺服器14於移動設備16之顯示螢幕上顯示實體商店相關資訊。The transaction flow of the first embodiment will be described below. First, as shown in step S10, the application server 14 displays the physical store related information on the display screen of the mobile device 16 by the application program for viewing by the user of the mobile device 16, and the mobile device 16 is from the application server 14. Obtaining at least one electronic voucher corresponding to each transaction server 12, all electronic voucher corresponding to the application server 14. The manner in which the physical store related information is displayed on the display screen of the mobile device 16 is that the application server 14 actively provides information to the mobile device 16 for display, and the mobile device 16 sends a request to the application server 14, so that the application server 14 provides the application server 14 again. The information is displayed to the mobile device 16 as follows: In the first display mode, the mobile device 16 can detect the location of the mobile device 16 and the application server 14 actively uses the application to obtain the location, so as to utilize the application according to the application. The display information of the physical store corresponding to the location on the display screen of the mobile device 16 and the physical store corresponding to the physical store related information displayed by the physical store to the location, such as a bus route, a train route, a MRT route or Aircraft shifts and so on. Since the application server 14 already knows the location of the mobile device 16 and the location of the physical store that the user of the mobile device 16 wants to reach, the most convenient or shortest traffic path or mode can be accurately provided to the mobile device 16 for Users can watch it. In addition, it can also cooperate with the instant messaging pipeline, and the service can be solved by a special person to solve the user's traffic difficulties. In the second display mode, the application server 14 can actively display the relevant information of the physical store suitable for the user on the display screen of the mobile device 16 according to the user's personal data. For example, when the user is a female, the application server 14 can display information related to the physical store suitable for the female on the display screen. When the user is a male, the application server 14 can display the relevant information of the physical store suitable for the female on the display screen. In a third display mode, the user can operate the mobile device 16 to use the application to issue a first request to the application server 14 to drive the application server 14 to display the physical store related information on the display screen of the mobile device 16.
接著，如步驟S12所示，交易伺服器12利用自身連接之讀取裝置13，讀取自身對應之實體商店相關資訊所對應之實體商品資料及自身對應之電子憑證，以將其接收來完成購物交易行為，且完成購物交易行為的交易伺服器12根據被讀取之實體商品資料與被讀取之電子憑證對使用者提供回饋贈禮服務，其中購物交易行係為使用者採用現金交易、信用卡交易或透過第三方支付平台將商品費用以折扣式價格存入交易伺服器12對應之帳戶中，其中當電子憑證為電子優惠憑證時，此是針對自身對應之實體商店中特定之商品提供折扣式價格，當電子憑證為電子會員憑證時，此則是針對自身對應之實體商店中所有之商品提供折扣式價格。例如，當使用者觀看移動設備16之顯示螢幕上的實體商店相關資訊後，找到其對應之實體商店進入，並在實體商店中看到一欲購買之實體商品，便操作讀取裝置13讀取此實體商品之實體商品資料與移動設備16中與此實體商店對應之電子憑證，且將其傳送給交易伺服器12，以完成購物交易行為。在此同時，交易伺服器12根據被讀取之實體商品資料與被讀取之電子憑證對使用者提供回饋贈禮服務。Then, as shown in step S12, the transaction server 12 uses the self-connected reading device 13 to read the physical commodity data corresponding to the physical store related information and its corresponding electronic voucher to receive it to complete the shopping. The transaction transaction, and the transaction server 12 that completes the shopping transaction behavior provides a gift giving service to the user according to the read physical commodity data and the read electronic voucher, wherein the shopping transaction is a cash transaction or a credit card transaction for the user. Or, the third party payment platform deposits the commodity fee into the account corresponding to the transaction server 12 at a discounted price, wherein when the electronic voucher is an electronic voucher, the discount price is provided for the specific product in the corresponding physical store. When the electronic voucher is an electronic member voucher, this provides a discounted price for all the goods in the corresponding physical store. For example, when the user views the physical store related information on the display screen of the mobile device 16, finds the corresponding physical store entry, and sees a physical item to be purchased in the physical store, the operation reading device 13 reads The physical commodity data of the physical commodity is associated with the electronic voucher corresponding to the physical store in the mobile device 16 and transmitted to the transaction server 12 to complete the shopping transaction behavior. At the same time, the transaction server 12 provides a gift giving service to the user based on the read physical commodity data and the electronic voucher being read.
最後，如步驟S14所示，即一記錄分析商品步驟，其係為購物交易行為對應的交易伺服器12，即完成購物交易行為之交易伺服器12紀錄被讀取之實體商品資料及其對應之電子憑證，並過一段時間後，將此兩者傳送給應用伺服器14進行分析，以進行二處理動作，其中一處理動作為應用伺服器14將被讀取之實體商品資料對應之進階實體商品利用應用程式於移動設備16之顯示螢幕上顯示，以供使用者於網路上訂購，且訂購之後，亦可派遣專人將訂購之實體商品送至使用者之指定地點。另一處理動作為應用伺服器14根據被讀取之實體商品資料及其對應之電子憑證，產生一分析報告。由於應用伺服器14接收到之電子憑證是由某一使用者所屬之移動設備16而來的，故接收到之電子憑證亦屬於此使用者，應用伺服器14可於個人資料庫18找出此使用者之個人資料，並將此與其對應之實體商品資料進行分析，以產生上述之分析報告。此分析報告的內容包含某年齡層之女性或男性，在特定季節以一價格範圍中買了某些商品等等。此外，在上述步驟S14中，二處理動作除了可以同時進行外，也可以擇一進行。Finally, as shown in step S14, a record analysis commodity step is a transaction server 12 corresponding to the shopping transaction behavior, that is, the transaction server 12 that completes the shopping transaction behavior records the read physical commodity data and its corresponding After a period of time, the electronic voucher is transmitted to the application server 14 for analysis to perform a second processing action, wherein a processing action is an advanced entity corresponding to the physical commodity data to be read by the application server 14. The product utilization application is displayed on the display screen of the mobile device 16 for the user to order on the network, and after the order is placed, a special person can also be dispatched to deliver the ordered physical product to the designated location of the user. Another processing action is that the application server 14 generates an analysis report based on the physical commodity data being read and its corresponding electronic voucher. Since the electronic voucher received by the application server 14 is from the mobile device 16 to which the user belongs, the received electronic voucher also belongs to the user, and the application server 14 can find out in the personal database 18. The user's personal data is analyzed and the corresponding physical commodity data is analyzed to generate the above analysis report. The content of this analysis report includes women or men of a certain age group, who bought certain items in a price range in a specific season, and so on. Further, in the above step S14, the two processing operations may be performed in addition to the simultaneous processing.
另外，本發明亦提供第二實施例，其與第一實施例皆具有相同系統架構，但在交易流程中，相對第一實施例，缺少步驟S14，如第3圖所示，同樣能達到本發明之目的。In addition, the present invention also provides a second embodiment, which has the same system architecture as the first embodiment, but in the transaction flow, compared with the first embodiment, the step S14 is lacking, as shown in FIG. 3, the same can be achieved. The purpose of the invention.
綜上所述，本發明於移動設備之顯示螢幕上主動提供著名可靠的商店，選擇特別具有吸引力的商品資訊，提供有吸引力的銷售回饋，滿足使用者購物上的需求，另外亦提供電子優惠憑證，以降低商家製作優惠卷之成本。In summary, the present invention actively provides well-known and reliable stores on the display screen of mobile devices, selects particularly attractive product information, provides attractive sales feedback, satisfies users' shopping needs, and provides electronic products. Coupon voucher to reduce the cost of the merchant making coupons.
10‧‧‧商家資料庫
12‧‧‧交易伺服器
13‧‧‧讀取裝置
14‧‧‧應用伺服器
16‧‧‧移動設備
18‧‧‧個人資料庫10‧‧‧Business Database
12‧‧‧Transaction Server
13‧‧‧Reading device
14‧‧‧Application Server
16‧‧‧Mobile devices
18‧‧‧Personal database
第1圖為本發明之系統方塊圖。 第2圖為本發明之第一實施例之流程圖。 第3圖為本發明之第二實施例之流程圖。Figure 1 is a block diagram of the system of the present invention. Figure 2 is a flow chart of the first embodiment of the present invention. Figure 3 is a flow chart of a second embodiment of the present invention.
10‧‧‧商家資料庫 10‧‧‧Business Database
12‧‧‧交易伺服器 12‧‧‧Transaction Server
13‧‧‧讀取裝置 13‧‧‧Reading device
14‧‧‧應用伺服器 14‧‧‧Application Server
16‧‧‧移動設備 16‧‧‧Mobile devices
18‧‧‧個人資料庫 18‧‧‧Personal database
Claims (33)
Priority Applications (3)
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| TW103146038A TW201624378A (en) | 2014-12-29 | 2014-12-29 | Concessional transaction system and transaction method thereof |
| CN201510033137.1A CN105869003A (en) | 2014-12-29 | 2015-01-22 | Preferential transaction system and transaction method thereof |
| JP2015015353A JP2016126736A (en) | 2014-12-29 | 2015-01-29 | Advantageous transaction system and transaction method thereof |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW103146038A TW201624378A (en) | 2014-12-29 | 2014-12-29 | Concessional transaction system and transaction method thereof |
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| TW201624378A true TW201624378A (en) | 2016-07-01 |
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| TWI681348B (en) * | 2018-02-05 | 2020-01-01 | 凱威科技股份有限公司 | Method and system for trade reward, server, and store computer device thereof |
| CN112218338B (en) * | 2020-10-22 | 2022-06-10 | Tcl通讯（宁波）有限公司 | Data acquisition method and system, storage medium and mobile terminal |
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