TWM506426U - User perception message notification system - Google Patents
User perception message notification system Download PDFInfo
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- TWM506426U TWM506426U TW104206123U TW104206123U TWM506426U TW M506426 U TWM506426 U TW M506426U TW 104206123 U TW104206123 U TW 104206123U TW 104206123 U TW104206123 U TW 104206123U TW M506426 U TWM506426 U TW M506426U
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Description
本新型是有關於一種用戶感知訊息通知系統,特別是指一種將訊息傳送到鄰近影音裝置的閱聽者的通知系統。The present invention relates to a user-aware message notification system, and more particularly to a notification system for transmitting a message to a viewer of a nearby audio-visual device.
在大眾傳播媒體,如電視、廣播等還是主流媒體時,廣告主希望透過大眾傳播媒體,盡可能的將廣告廣泛地傳送給所有的閱聽者。在過去,幾乎所有的閱聽者獲得資訊的電子媒介大概只有電視或廣播,因此,廣告主可以達到期望的目的。In mass media, such as television, radio, etc., or mainstream media, advertisers hope to use the mass media to transmit advertisements to all readers as much as possible. In the past, almost all of the electronic media that the readers obtained information were probably only television or radio, so advertisers could achieve the desired purpose.
但是,進入網際網路的時代,閱聽者除了原本的大眾傳播媒體之外,可以用手邊的電子裝置,如電腦、智慧型手機或是平板電腦,主動獲得他們感興趣的議題,而網路的廣告商,則分析閱聽者瀏覽網路的行為及內容,幫助廣告主特定性質的廣告,可以確實地傳送到特定屬性的閱聽者。於是,大眾傳播媒體的廣告效益和網際網路相比,不但沒有效率、沒有針對性,更甚者,減低了廣告主在傳統的大眾傳播媒體投放廣告的意願。However, in the era of Internet access, in addition to the original mass media, readers can use their electronic devices, such as computers, smart phones or tablets, to actively acquire topics of interest to them, while the Internet The advertiser analyzes the behavior and content of the viewer's browsing the Internet, and helps the advertiser to specifically deliver the advertisement to a specific attribute of the viewer. As a result, the advertising effectiveness of mass media is not only inefficient, untargeted, and, more importantly, the willingness of advertisers to advertise in traditional mass media.
因此,本新型之目的,即在提供一種用戶感知 訊息通知系統。Therefore, the purpose of the present invention is to provide a user perception The message notification system.
於是本新型用戶感知訊息通知系統,包含一媒體伺服器、一通知伺服器、一影音裝置,及一行動裝置。Therefore, the new user-aware message notification system includes a media server, a notification server, an audio-visual device, and a mobile device.
該媒體伺服器傳送複數節目及複數對應該等節目的節目識別資訊。The media server transmits a plurality of programs and a plurality of program identification information corresponding to the programs.
該通知伺服器儲存一閱聽者身分資訊、一裝置識別資訊、該等節目識別資訊,及複數對應該等節目識別資訊的通知訊息。The notification server stores a viewer identity information, a device identification information, the program identification information, and a plurality of notification messages corresponding to the program identification information.
該影音裝置接收該媒體伺服器的其中一節目及對應之其中一節目識別資訊,該影音裝置連線至該通知伺服器,並包括一具有該裝置識別資訊的短距離無線傳輸元件,當該影音裝置播放該節目時,該影音裝置傳送該裝置識別資訊及該節目識別資訊至該通知伺服器,同時,該短距離無線傳輸元件持續地傳送該裝置識別資訊。Receiving, by the audio-visual device, one of the program of the media server and one of the program identification information corresponding to the media server, the audio-visual device is connected to the notification server, and includes a short-range wireless transmission component having the device identification information, when the video and audio When the device plays the program, the audio-visual device transmits the device identification information and the program identification information to the notification server, and the short-range wireless transmission component continuously transmits the device identification information.
該行動裝置以網路連線至該通知伺服器,並儲存該閱聽者身分資訊,該行動裝置包括一短距離無線接收元件。當該行動裝置接近該影音裝置時,該行動裝置的短距離無線接收元件獲得該短距離無線傳輸元件所傳送的裝置識別資訊,該行動裝置傳送該裝置識別資訊及該閱聽者身分資訊至該通知伺服器,該通知伺服器依據該閱聽者身分資訊及該裝置識別資訊判定該行動裝置鄰近該影音裝置,並依據該節目識別資訊將對應該節目識別資訊的通知訊息,傳送至該閱聽者身分資訊的行動裝置。The mobile device is connected to the notification server via a network and stores the viewer identity information. The mobile device includes a short-range wireless receiving component. When the mobile device approaches the audio-visual device, the short-range wireless receiving component of the mobile device obtains device identification information transmitted by the short-range wireless transmission component, and the mobile device transmits the device identification information and the viewer identity information to the Notifying the server, the notification server determines that the mobile device is adjacent to the audio-visual device according to the viewer identity information and the device identification information, and transmits a notification message corresponding to the program identification information to the reading according to the program identification information The mobile device of identity information.
本新型之功效在於藉由該影音裝置的短距離無 線傳輸元件及該行動裝置的短距離無線接收元件,使得通知伺服器可以判定該行動裝置鄰近於該影音裝置,進而將通知訊息傳送至該行動裝置。The effect of the novel is that the short distance of the audio-visual device is The line transmission component and the short-range wireless receiving component of the mobile device enable the notification server to determine that the mobile device is adjacent to the audio-visual device, thereby transmitting a notification message to the mobile device.
1‧‧‧媒體伺服器1‧‧‧Media Server
2‧‧‧通知伺服器2‧‧‧Notification server
21‧‧‧通知資料庫21‧‧‧Notice database
3‧‧‧影音裝置3‧‧‧ audio and video equipment
31‧‧‧影音輸出單元31‧‧‧Video output unit
32‧‧‧機上盒單元32‧‧‧Set-top box unit
33‧‧‧短距離無線傳輸元件33‧‧‧Short-range wireless transmission components
4‧‧‧行動裝置4‧‧‧Mobile devices
41‧‧‧短距離無線接收元件41‧‧‧Short-range wireless receiving components
本新型之其他的特徵及功效,將於參照圖式的實施方式中清楚地呈現,其中:圖1是一系統方塊圖,說明本新型用戶感知訊息通知系統之較佳實施例。Other features and effects of the present invention will be apparent from the following description of the drawings. FIG. 1 is a system block diagram illustrating a preferred embodiment of the novel user-aware message notification system.
【註:若僅有一個實施例或多個實施例皆採用不同的編號系統,則此段落刪除】參閱圖1,本新型用戶感知訊息通知系統之【註:若僅有「一」個實施例,「第一」兩字刪除】實施例包含一媒體伺服器1、一通知伺服器2、一影音裝置3,及一行動裝置4。[Note: If only one embodiment or multiple embodiments use different numbering systems, then this paragraph is deleted] Referring to Figure 1, the new user-aware message notification system [Note: If there is only one "one" embodiment The "first" word deletion embodiment includes a media server 1, a notification server 2, an audio-visual device 3, and a mobile device 4.
該媒體伺服器1傳送複數節目及複數對應該等節目的節目識別資訊。在本實施例中,該媒體伺服器1指的是電視台使用的播放系統,而該等節目則是包含影像和聲音內容的電視節目,節目識別資訊則是能指出該電視節目是哪一頻道,在數位有線電視中,甚至可以附加上該電視節目的簡介說明。The media server 1 transmits program identification information of a plurality of programs and a plurality of programs corresponding to the programs. In this embodiment, the media server 1 refers to a playing system used by a television station, and the programs are television programs including video and audio content, and the program identification information indicates which channel the television program is. In digital cable TV, even a brief description of the TV program can be attached.
該通知伺服器2為一電腦主機,並包括一通知資料庫22,該通知資料庫22儲存一閱聽者身分資訊、一裝置識別資訊、該等節目識別資訊,及複數對應該等節目識 別資訊的通知訊息。其中,該閱聽者身分資訊對應該行動裝置4,而該裝置識別資訊對應該影音裝置3。The notification server 2 is a computer host and includes a notification database 22, which stores a viewer identity information, a device identification information, the program identification information, and a plurality of corresponding program identifications. Notification message for other information. The viewer identity information corresponds to the mobile device 4, and the device identification information corresponds to the audiovisual device 3.
該影音裝置3包括一影音輸出單元31、一電連接該影音輸出單元31的機上盒單元32,及一電連接該機上盒單元32的短距離無線傳輸元件33。在本實施例中,該影音輸出單元31為一電視機,該機上盒單元32可以接收該媒體伺服器1的其中一節目及對應之其中一節目識別資訊供影音輸出單元31播放,另外,該機上盒單元32透過網際網路連線至該通知伺服器2。該短距離無線傳輸元件33儲存該固定不變的裝置識別資訊,如一組序號:ID-1675948,並穩定且持續地廣播該裝置識別資訊,在該短距離無線傳輸元件33附近約10公尺以內,都能接收到該裝置識別資訊。在本實施例中,該短距離無線傳輸元件33為蘋果公司的iBeacon技術,但並不限於此。上述之影音輸出單元31、機上盒單元32及短距離無線傳輸元件33亦可整合為一智慧型電視(Smart TV)。The audio-visual device 3 includes a video output unit 31, a set-top box unit 32 electrically connected to the video-output unit 31, and a short-range wireless transmission unit 33 electrically connected to the set-top unit 32. In this embodiment, the video output unit 31 is a television set, and the set-top box unit 32 can receive one of the programs of the media server 1 and one of the corresponding program identification information for the audio-video output unit 31 to play. The set-top box unit 32 is connected to the notification server 2 via the Internet. The short-range wireless transmission component 33 stores the fixed device identification information, such as a set of serial numbers: ID-1675948, and stably and continuously broadcasts the device identification information within about 10 meters of the short-range wireless transmission component 33. , can receive the device identification information. In the present embodiment, the short-range wireless transmission component 33 is Apple's iBeacon technology, but is not limited thereto. The audio/video output unit 31, the set-top box unit 32, and the short-range wireless transmission component 33 described above may also be integrated into a smart TV.
該行動裝置4透過網際網路連線該通知伺服器2,該行動裝置4的記憶體中儲存該閱聽者身分資訊,如唯一的電話號碼、性別、年齡等個資。另外,該行動裝置4包括一短距離無線接收元件41,在本實施例中,該短距離無線接收元件41是一個可以接收iBeacon訊號的藍牙接收器,而該行動裝置4是智慧型手機或平板電腦等個人化的電子裝置。The mobile device 4 connects the notification server 2 via the Internet. The memory of the mobile device 4 stores the viewer identity information, such as a unique telephone number, gender, age, and the like. In addition, the mobile device 4 includes a short-range wireless receiving component 41. In the embodiment, the short-range wireless receiving component 41 is a Bluetooth receiver capable of receiving an iBeacon signal, and the mobile device 4 is a smart phone or a tablet. Personalized electronic devices such as computers.
當該行動裝置4接近該影音裝置3時,該行動 裝置4的短距離無線接收元件41獲得該短距離無線傳輸元件43所傳送的裝置識別資訊,該行動裝置4傳送該裝置識別資訊至通知伺服器2,該通知伺服器2依據該閱聽者身分資訊及該裝置識別資訊判定該行動裝置4鄰近該影音裝置3,因此,能夠判斷持有該行動裝置4的使用者,可能正在觀賞該影音裝置3播放的媒體內容。該通知伺服器2依據該節目識別資訊將對應該節目識別資訊的通知訊息,也就是廣告內容,傳送至該閱聽者身分資訊的行動裝置4。在其他情況中,該通知伺服器2依據該節目識別資訊及該閱聽者身分資訊,判定要傳送何種通知訊息,或是判定不要傳送通知訊息,也就是說,通知伺服器2可以依據閱聽者實際的狀況,選擇傳送合適的廣告內容,或是不傳送廣告內容。When the mobile device 4 approaches the audio-visual device 3, the action The short-range wireless receiving component 41 of the device 4 obtains the device identification information transmitted by the short-range wireless transmission component 43, and the mobile device 4 transmits the device identification information to the notification server 2, and the notification server 2 is based on the viewer identity. The information and the device identification information determine that the mobile device 4 is adjacent to the audio-visual device 3. Therefore, it can be determined that the user holding the mobile device 4 may be viewing the media content played by the audio-visual device 3. The notification server 2 transmits a notification message corresponding to the program identification information, that is, the advertisement content, to the mobile device 4 of the viewer identity information based on the program identification information. In other cases, the notification server 2 determines, according to the program identification information and the viewer identity information, which notification message to transmit, or determines not to transmit the notification message, that is, the notification server 2 can read the information. The actual situation of the listener, choose to deliver the appropriate advertising content, or not to deliver advertising content.
綜上所述,藉由短距離無線傳輸元件33的特點,可以獲知鄰近影音裝置3的行動裝置4,也就是閱聽者,有助於在適當的時機傳送合適於閱聽者的通知訊息,故確實能達成本新型之目的。In summary, by the characteristics of the short-range wireless transmission component 33, it can be known that the mobile device 4 adjacent to the audio-visual device 3, that is, the viewer, helps to transmit a notification message suitable for the listener at an appropriate time. Therefore, the purpose of this new type can be achieved.
惟以上所述者,僅為本新型之較佳實施例而已,當不能以此限定本新型實施之範圍,即大凡依本新型申請專利範圍及專利說明書內容所作之簡單的等效變化與修飾,皆仍屬本新型專利涵蓋之範圍內。However, the above is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, that is, the simple equivalent changes and modifications made in accordance with the scope of the present patent application and the contents of the patent specification, All remain within the scope of this new patent.
1‧‧‧媒體伺服器1‧‧‧Media Server
2‧‧‧通知伺服器2‧‧‧Notification server
21‧‧‧通知資料庫21‧‧‧Notice database
3‧‧‧影音裝置3‧‧‧ audio and video equipment
31‧‧‧影音輸出單元31‧‧‧Video output unit
32‧‧‧機上盒單元32‧‧‧Set-top box unit
33‧‧‧短距離無線傳輸元件33‧‧‧Short-range wireless transmission components
4‧‧‧行動裝置4‧‧‧Mobile devices
41‧‧‧短距離無線接收元件41‧‧‧Short-range wireless receiving components
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TWI620455B (en) * | 2016-11-16 | 2018-04-01 | 財團法人資訊工業策進會 | Wireless device, server, index data providing method forwireless device, data providing method for server and wireless transmission system |
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TWI620455B (en) * | 2016-11-16 | 2018-04-01 | 財團法人資訊工業策進會 | Wireless device, server, index data providing method forwireless device, data providing method for server and wireless transmission system |
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