五、新型說明： 【新型所屬之技術領域】 費者土:::::，互動式產品行鎖系統，特別是指-種消 機二二ΐί:或產品包裝上的晶片或條碼到感测 到的舰器獲取更多資訊之互動式產品 【先前技術】 司產品的行銷包含動態行鎖如電視行銷、或靜離行銷 車站大廳献顧、=車庙、 雜:、報紙廣告雖可以廣告訊息向不;定之數;;=: :=:广費用r高昂，且 域人口，==或大樓廣告看板’則只限於某區 達’及及齡天，網路廣 可以是讓_者點人⑽-段祕方式，也 老年人族群，例如， 或家中|電腦，電腦及網路的族群， 發揮它的效果。 細_的鱗，就不能 另一種常見的行銷方式，則是路邊、 =場等人_現處發放傳單，這些傳單要不是單2展示 、以降低印刷成本’不絲是印刷精美，但相對地需:高: 本，此外，也不環保。而常見 除了廣告傳單外，二=會場 廣告在-對多解說之後’可能就需要進：:以τ候 銷。母增加-解說員就需要可觀的成本。 订 話行輯陆射鋼是電話行銷，廣告公司雇用電 未必有空_。當行辑多辑，消費者也 再種疋直銷，透過親朋好友的介紹而購買該 ^彳爾，都蝴伽，“點。 式，我們敵為互動ίϊϋΓ。便是提料—種行銷方 【新型内容】 本創作關於—種聽式產騎⑽統，至 =式資訊平㈣贿、產品提供者或廣告通路 消 者三個部份。 久兩賈 一上述之互動4資訊平台系統商，更包含有:飼服器 供資料連結使用；窗口，提供“或條碼給對互動式⑽有* 求者，該晶片或條碼帶有一信息；多個資訊站，以： 曰曰 音 於該伺服器，並具有偵測或讀取器’以插卡讀取或婦描該 片或條竭上之信息就可以由鋪服_取多媒 ^ 設備上播放。 〜 關於上述之資訊站，係設置於市場、百貨公司、便利 商店、賣場、展示場、學校、超市，辦公大樓、村里民活動 M429943 台之訊平 路業者之吊求而購買因應於該產品 其廣告傳單以形成所述之互動式廣 便載入於該飼服器内。而上述之產 4供^包含与料、個人料、紅產品製造者。 所述之傳;由者或廣告通路業者取得 自單之晶梅碼所載之信息，該信 :=體擋案，最後由該伺服器依據‘息= 備播放因應之多媒體檔案。 曰又 另外，該互動式資訊平台系統商依該 ===_彳觸，峨淘』= 子之個人或業者或團體做利用。 丨双 實施方式】 是提/廣σ服務上的缺失’本創作之—目的，便 疋徒供一另一種行銷方式，且古 至可完全互/、有 成本，但又生動甚V. New description: 【New technology field】 Fees: ::::, interactive product line lock system, especially refers to - kind of machine 2 or 2: or wafer or barcode on product packaging to sense The interactive products that get more information on the ship [previous technology] The marketing of the products includes dynamic line locks such as TV marketing, or quietly away from the station hall, = car temple, miscellaneous: newspaper advertisements can be advertising messages No; fixed number;;=: :=: wide cost r is high, and the domain population, == or building advertising billboards is limited to a certain area and the age of the day, the network can be _ people (10) - The secret method, also for the elderly, for example, or at home | computers, computers and Internet communities, to play its effects. Fine _ scales, can not be another common marketing method, is the roadside, = field and other people _ now distribute flyers, these flyers are not single 2 display, in order to reduce printing costs 'is not beautifully printed, but relative Land need: High: Ben, in addition, is not environmentally friendly. In addition to the advertising flyers, the second = venue advertising after the - more explanations may need to enter:: τ waiting for sales. Parent increase - the commentator needs considerable cost. The order line is the telephone marketing, and the advertising company is not necessarily available. When there are many series of series, consumers will also plant direct sales, through the introduction of friends and relatives to buy the ^ 彳 尔, are all glare, "point. Type, our enemy is interactive 便 便. It is the material - the marketing side [ The new content] This creation is about three kinds of listening, production and riding (10) system, to = type information (four) bribe, product provider or advertising channel consumer. Jiujijia one of the above interactive 4 information platform system, more It includes: a feeding device for data linking; a window providing "or a bar code for the interactive (10) * requester, the wafer or bar code with a message; a plurality of information stations, to: a voice on the server, And with the detection or reader 'reading with the card or the woman describing the piece or the piece of information on the device can be played by the service _ take the multimedia ^ device. ~ About the above-mentioned information station, it is installed in the market, department stores, convenience stores, stores, exhibition halls, schools, supermarkets, office buildings, villages and villages activities M429943, the platform of the road to buy and purchase according to the product The advertising leaflets are loaded into the feeding device to form the interactive and portable. The above-mentioned products are included in the manufacture of materials, personal materials, and red products. The information is carried out by the person or the advertising channel operator. The letter: = body file, and finally the server is based on the multimedia file of the mediation. In addition, the interactive information platform system provider relies on the individual ====彳,峨淘』= sub-person or business or group.丨 】 】 是 广 广 广 广 广 广 广 广 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 本 本 本 本 本 本 本 本 本 本 本 本 ’ ’
層’ _將__方賴之為絲式 L 以本創作之一較佳實施例而言，請參考圖1戶;;之互動 6 包含-互動式資訊平台系統商105, 路業_及_⑽。絲式資訊 口系統商105提供至少一舰器〗丨〇，多 一對應於產品提供麵廣告通路#者140的窗二2〇 貪訊站130經由網際網路145和飼服器ιι〇連接 =訊站⑽可以佈點於任何人潮聚集處，例如、市場1 ^司’大賣場、超市、甚至是便猶店，展示會場，學校、 餐廳、村、里民活動中心、圖書館等。 4予技、 即上述的齒口 12〇 ’可以有服務人員，也可以架設在飼服 j虛擬窗口，經由網路145就可以和產 路業者140連繫。 百飞續口通 ，動，資訊平台系統商1〇5除了上述軟、硬體裝置飼服 貝訊站130以及虛擬窗口外，窗口 12〇的服務人員 ^工作人貝，也販售行銷的··—種印在DM上，晶片或 產品提供者顧告通職者14G。該晶片祕碼攜帶 二二可以依產業別、或產品別，而分類。這些信息可以 =早=只有連接於伺服器11〇内之檔案夾的相關代號或網 ’或疋其他較複雜的資訊，其中該晶片可以像是一種rfid 或是其他感應晶片。 逆裡所述之產品業者⑽也可能是農工產品製造業 者’或者產品提供或者根本不是上述實體，而是例如像是旅 遊業者提供的是遊業資訊，或是像保險業等服務業或者工商 服務、個人服務者。而廣告通路業者14〇則是受上述產品業 ，委任而衣作互動式廣告傳單者’及散佈者者’提供他們產 行銷的即時〃;片或者產品簡報’或委由廣告者，產品提供 代其製播。或委由互動式資訊平台系 式資訊平峨商Τ的=作= 囪口 120儲存於伺服器11〇内。 廣告ί產品提供者或廣告通路業者140有互動式 條碼以印舰1由口 120的服務人員或工作人員購買晶片或 在產品上。這4有傳單或_上’或是貼 之為互動式壞二16〇條碼或貼有晶片的dm，我們稱 產品提供者或廣告通路業者⑽則—如 ^過展不會或請人發送互動式DM⑽。當互動式職〇 =二’其製作成本較高，就不適合隨意發，而是 例如以郵件寄送系統寄給册客戶^ 條碼成本較低，則可以較任意發放。 取後，咖⑽⑽細人潮聚集處 _ 5者在旅遊展取得或者由產品提供者或卢Α 了此非㊉間早，只有χχχ幾日遊，價格 購，16°上-定穴= 。糸統商105購貝而帶有一信息之晶片或條碼。 -種方肖-f 2 ’在展示會場可以奴聽解說員講解，但另 費會場索取互動式DM⑽。這樣-來，消 真者在—個展示會場拿到多家的互動式⑽⑽， =去做比較，而不必呆—個科，只比較少_幾家 ，旅遊業者140而言，它不需要專人做一對一解說。消費者 互動式DM160拿到住家或接近其辦公室 〇去項取互動式⑽160上的詳細内容。 或插= 讀的掃描器132掃條媽， 連接資㈣Z 偵測器132 ’則經由網路145 曰=Γ 器110，就會依據互動式⑽⑽上 =之信息魄依據產品提供者或廣告通路 m 、蹲貝之晶片或條碼連接於飼服器110,就會將相 ί訊ί息之内容秘儲存位置_或簡報於 的衫曰设備上播放，若該影片或簡報檔包含·^立 二料’該消費者150可以立即獲得具有影音效心= 上述之衫片或簡報檔包含影音資 摘控式螢幕’輸入資料給伺服器11〇，而由窗口 之連接而傳給產品提财或廣告通路業者 _以講貝產品，或者作—些市調，達到即時之互動效果。 用恭作㈣二實施例’連接於梅_145的家 用病⑸也可以變成一資訊站130如圖2所示消費者 於向互動式資訊平台系統商105或其他通路靖買一晶 月、或條碼讀取器或感測器的小裝置 $ :網路-的家糊⑸，就可以化身;== ，創作之互喊DM⑽可以廣告應用於各麵途例 /飞車銷售業者、書^、或書籍作者、電動遊戲業者 銷售業者’甚至學校招生，甚至是家電產品本身上。 例如使用於家電產品上’家電產品說明書可以只有一 張像互動式DM 160的互動式說明書。非常環保，消費者15〇 j要將互動式說明書上的晶片絲碼被資訊站的晶片讀取 盗或感測器132 ’或者以晶片、或條碼讀取器或感測器的小 裝置132讀取即可以得到具有影音效果之說明書。 當互動式Μ 160應驗汽車銷f f者時，消費者⑽ 到展示會斜’可以看顺車實料觀，並索取有興趣之車 種之互動式DM 160。互動式DM 16〇有詳細的汽車性能、規 格資料，及車商所願意提供的任何訊息只要他拿到資 接於網際網路145的家㈣腦151以條碼« ^或感·的小裝置132 ’他有更麵_看汽車展 郎。他不必花很多的時間擠在展合 又 取互動式Μ職峨臨t。“甚至竭朋友代 當互動式DM 160應·電職戲倾時 =是展示片或者是遊戲軟體使用說明，或者是索二:丨 當互動式DM 160應用於書籍或者雜誌、時 的更多介紹，或精彩章節介紹。甚至， 猎 1的書籍或概，互動_⑽也;鮮膜 以讓讀者了解是否購買。 ’、倩知片丰又， 當互動式DM 160應用於房仲業者時 可以提供房屋之影音魏配資料。 式Μ 16〇 以上之應用實例，不勝牧舉。另 ==?器"°也可以提供任何對某產品 有興趣的人士相關互動式DM 16〇被讀取的_ =業者或 M429943 因此’本創作具有以下的優點： (1) 是一種互動式多媒體行銷廣告。 (2) 應用面極廣，可應用於任何產品，實體的或者是虛擬 的。 (3) 低成本電子廣告，具省錢，又環保。 (P^f1 生可以隨時更新儲存於司服器内的影片或簡報 檔，即可以即時提供消費者最新訊息。不需要更新互動 式 DM 16〇。 ⑸隨時、隨地性，消費者可以在最輕鬆的條件下獲取他所 要的資訊。 以上所述係利用一較佳實施例及不同實施例以詳細說 月本創作’其並非用以限制本創作之實施範圍，並且熟習該 項技藝者冑能日膽’適當做些微的修改仍*雌本創作之精 神及範圍。 【圖式簡單說明】 圖.：本創作—種互動式產品行銷系統之關係圖； -圖.依據本創作-種互動式產品行銷祕之具體示意圖。 11 M429943 【主要元件符號說明】 100互動式產品行銷系統 105互動式資訊平台系統商 120 窗口 140產品提供者或廣告通路業者 160互動式廣告傳單 151家用電腦 145網路 110伺服器 130資訊站 132掃描器 150消費者 12Layer ' _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (10). The silk information port system provider 105 provides at least one ship 〗 丨〇, one more corresponds to the product providing surface advertising channel # 者 140 窗 2 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 〇 经由 经由 经由 经由 经由 经由 经由The station (10) can be placed at any crowd gathering place, for example, the market 1 司 'hypermarket, supermarkets, even the convenience store, exhibition venues, schools, restaurants, villages, Limin activity centers, libraries, etc. 4 The technique, that is, the above-mentioned tooth port 12〇' may be provided by a service person, or may be placed in a virtual window of the feeding service, and may be connected to the road manufacturer 140 via the network 145. Baifei continued to pass, move, information platform system provider 1〇5 In addition to the above-mentioned soft and hard device feeding service Beixun station 130 and virtual window, the window 12〇 service staff ^ staff person, also sells marketing · · The seed is printed on the DM, and the chip or product provider reports 14G to the incumbent. The chip secret code carrying 22 can be classified according to industry or product. This information can be = early = only the associated code or network attached to the folder in the server 11 or other more complex information, where the chip can be like an RFID or other inductive chip. The product manufacturer (10) mentioned in the counter may also be the agro-product manufacturer's product or the product provided or not at all, but for example, the tourism industry provides information on tourism, or services such as insurance or business services. , personal service. The 14-year advertising channel industry is subject to the above-mentioned product industry, and the advertisements for the interactive flyers and the distributors provide instant marketing for their production and marketing; the film or product briefs' or the advertisers, the products provide Its production. Or the interactive information platform system information platform = = = 囱 120 is stored in the server 11 。. The advertisement ί product provider or advertising channel provider 140 has an interactive bar code for printing the ship 1 or the service personnel or staff of the port 120 to purchase the wafer or on the product. These 4 have flyers or _ on ' or paste the interactive bad 〇 16 〇 bar code or dm with wafers, we call the product provider or advertising channel operators (10) - such as ^ will not show or invite people to send interaction Formula DM (10). When the interactive job = two's production cost is high, it is not suitable for random transmission, but for example, it is sent to the book customer by mail delivery system. ^ The bar code is lower in cost, and can be distributed more arbitrarily. After taking it, coffee (10) (10) fine crowd gathering place _ 5 people obtained in the tourism exhibition or by the product provider or Lu Hao this non-ten morning, only a few days tour, the price of purchase, 16 ° on the acupoint =.糸 商 105 buys a wafer or barcode with a message. - Fang Xiaoxiao-f 2 ’ can be heard by the commentator at the exhibition venue, but the interactive venue can request an interactive DM (10). In this way, the acquaintances get a lot of interactive (10) (10) in a exhibition venue, = to do comparisons, without having to stay - a section, only a few _ a few, tourism industry 140, it does not need a special person Do one-on-one commentary. The consumer interactive DM160 gets the details of the interactive (10) 160 on the home or near the office. Or insert = read scanner 132 scan bar mother, connect capital (4) Z detector 132 ' via network 145 曰 = 110 110, according to the interactive (10) (10) = information according to the product provider or advertising channel m The mussel's wafer or bar code is connected to the feeding device 110, and the content of the content is stored on the 曰 device or the briefing device, if the film or the briefing file contains It is expected that the consumer 150 can immediately obtain the audio-visual effect = the above-mentioned shirt or briefing file contains the audio-visual pick-up screen 'input data to the server 11〇, and the window is connected to the product for financing or advertising The channel industry _ to talk about shell products, or to make some market adjustments, to achieve instant interactive effects. The household disease (5) connected to Mei-145 can also be turned into a kiosk 130. As shown in Figure 2, the consumer buys a crystal moon from the interactive information platform system vendor 105 or other channels, or Barcode reader or sensor widget $: Internet-home paste (5), you can avatar; ==, create mutual DM (10) can be applied to all aspects of the way / speed sellers, books ^, Or book authors, video game makers, and even school enrollment, even home appliances themselves. For example, the home appliance product can only have an interactive manual like the interactive DM 160. Very environmentally friendly, the consumer 15〇 wants to read the wafer silk code on the interactive manual by the information station's wafer reading pirate or sensor 132' or read the wafer, or barcode reader or sensor small device 132 A specification with audio and video effects can be obtained. When the interactive Μ 160 is inspected for the car sales, the consumer (10) can see the slanting view of the show and ask for the interactive DM 160 of the car of interest. The interactive DM 16 has detailed car performance, specifications, and any information that the car dealer is willing to provide as long as he gets the money to the Internet 145 home (four) brain 151 with bar code « ^ or sense of small device 132 'He has a more face _ look at the car show Lang. He doesn't have to spend a lot of time squeezing in the exhibition and taking an interactive job. "Even when you are a friend, you should be an interactive DM 160. You should be a showcase or a game software, or a cable: If you want to use the interactive DM 160 for books or magazines, more introductions. Or a wonderful chapter introduction. Even, Hunting 1's books or general, interactive _ (10) also; fresh film to let readers know whether to buy. ', Qian knows abundance, when the interactive DM 160 is applied to the housing industry The audio and video of the house is equipped with the information. The application example of the above 16Μ, can not be pastoral. Another ==? device" ° can also provide any interested in a product related to the interactive DM 16〇 is read _ = Operator or M429943 Therefore 'this creation has the following advantages: (1) is an interactive multimedia marketing advertisement. (2) The application is extremely wide and can be applied to any product, physical or virtual. (3) Low cost E-advertising, saving money and being environmentally friendly. (P^f1 students can update the videos or briefing files stored in the server at any time, which can provide consumers with the latest information instantly. There is no need to update the interactive DM 16〇. (5) Anytime ,anywhere The consumer can obtain the information he wants under the most relaxed conditions. The above description uses a preferred embodiment and different embodiments to describe the creation of the book in detail, which is not intended to limit the scope of implementation of the creation, and is familiar with The artist can be able to make some minor modifications and still make the spirit and scope of the female creation. [Simplified illustration] Figure: This creation is a relationship diagram of an interactive product marketing system; This creation - a specific schematic diagram of interactive product marketing secrets. 11 M429943 [Main component symbol description] 100 interactive product marketing system 105 interactive information platform system vendor 120 window 140 product provider or advertising channel operator 160 interactive advertising flyer 151 Home computer 145 network 110 server 130 information station 132 scanner 150 consumer 12