TWI817059B - A merchant consumption information processing system and method thereof - Google Patents
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Abstract
本發明提供一種商家消費資訊處理系統及其方法,應用於消費者之消費資訊處理服務環境中,商家消費資訊處理系統主要包含:商家的POS (Point Of Sale)機、終端裝置、消費者以及品牌商,消費者在商家產生消費的同時,商家的POS機便會產生消費資訊,且儲存在商家的POS機中,終端裝置可以從商家的POS機擷取消費資訊,品牌商同樣可以從商家的POS機擷取消費資訊,品牌商將該分析分類後之消費資訊,依照消費者(會員帳號)的消費進行點數(積分/紅利)累積與計算,使消費者透過本發明累積消費中各個品牌商的點數。The invention provides a merchant consumption information processing system and a method thereof, which are applied in a consumer consumption information processing service environment. The merchant consumption information processing system mainly includes: merchant's POS (Point Of Sale) machine, terminal device, consumer and brand When consumers make purchases at the merchant, the merchant's POS machine will generate consumption information and store it in the merchant's POS machine. The terminal device can retrieve the consumption information from the merchant's POS machine, and the brand owner can also retrieve the consumption information from the merchant's POS machine. The POS machine captures the consumption information, and the brand owner accumulates and calculates points (points/bonuses) based on the consumption of the consumer (member account) based on the analyzed and classified consumption information, so that the consumer can accumulate each brand in consumption through the present invention. quotient points.
Description
本發明係有關於一種商家消費資訊處理系統及其方法,尤其是應用於消費者之消費資訊處理服務環境中,特別是擷取商家的POS機之消費資訊。The present invention relates to a merchant consumption information processing system and a method thereof, which are particularly applied in a consumer consumption information processing service environment, especially for capturing consumption information from a merchant's POS machine.
就目前的商品銷售、消費服務型態,對大型品牌商或供應商而言,客戶忠誠度計畫是一大考驗,而大型品牌製造商通常有超過百種商品且為生活必需品,但一般消費者通常不知道是同一集團產品,所以,如何能使消費者集中在集團裡的產品消費,加速消費、提升營業額、提高黏著度、降低行銷成本、降低獲客成本,將各個消費點一網打盡,能最大化集團營收,均是費盡心思。In the current model of product sales and consumer services, customer loyalty programs are a big test for large brands or suppliers. Large brand manufacturers usually have more than a hundred products that are daily necessities, but ordinary consumers Consumers usually don’t know that the products are from the same group. Therefore, how can consumers concentrate on the products of the group, accelerate consumption, increase turnover, increase stickiness, reduce marketing costs, reduce customer acquisition costs, and cover all consumption points in one go? It takes a lot of effort to maximize the group's revenue.
如何能解決,大型品牌商或供應商之客戶忠誠度計畫的考驗,如何能讓一般消費者能知道為生活必需品的大型品牌製造商之超過百種商品為同一集團產品,如何能使消費者集中在集團裡的產品消費、加速消費、提升營業額、提高黏著度、降低行銷成本、降低獲客成本,將各個消費點一網打盡,能最大化集團營收。How can we solve the test of customer loyalty programs of large brands or suppliers? How can ordinary consumers know that more than 100 products of large brand manufacturers that are daily necessities are products of the same group? How can consumers be made aware that Concentrate the consumption of products in the group, accelerate consumption, increase turnover, increase stickiness, reduce marketing costs, reduce customer acquisition costs, and cover all consumption points in one go, which can maximize the group's revenue.
商品、銷售紀錄之品牌商及/或供應商可直接獲得消費者之包含至少其中一筆記錄的消費資料,而無須經由銷售商品的銷售端(例如,便利商店,大賣場)才可取得,換言之,品牌商及/或供應商可直接得知消費者的消費資料,能更精準的掌控市場,而以上種種所述,均是待解決的問題。Brands and/or suppliers of products and sales records can directly obtain consumer consumption data that includes at least one of the records, without having to go through the point of sale (for example, convenience stores, hypermarkets) where the products are sold. In other words, Brand owners and/or suppliers can directly obtain consumers' consumption data and control the market more accurately. All of the above are problems that need to be solved.
本發明技術特徵在於改善上述問題,並提供一種商家消費資訊處理系統及其方法,係應用於消費者之消費資訊處理服務環境中。The technical feature of the present invention is to improve the above problems and provide a merchant consumption information processing system and method thereof, which are applied in a consumer consumption information processing service environment.
商家消費資訊處理系統主要包含:商家的POS (Point Of Sale)機、終端裝置、消費者以及品牌商,終端裝置可以為電腦、智慧型手機、平板電腦或攜帶式電子裝置。The merchant's consumption information processing system mainly includes: the merchant's POS (Point of Sale) machine, terminal device, consumers and brand owners. The terminal device can be a computer, smart phone, tablet or portable electronic device.
消費者在商家產生消費的同時,商家的POS機便會產生消費資訊,且儲存在商家的POS機中,其中的消費資訊包含品牌、品項/數量、價格、銷售紀錄資料、以及購買通路等。When consumers make purchases at a merchant, the merchant's POS machine will generate consumption information and store it in the merchant's POS machine. The consumption information includes brand, item/quantity, price, sales record data, and purchasing channels, etc. .
較佳而言,商家消費資訊處理系統藉由終端裝置中之應用程式進行實際執行,而應用程式包含擷取模組、資訊儲存模組、分析模組及顯示模組。Preferably, the merchant's consumption information processing system is actually executed through an application program in the terminal device, and the application program includes a retrieval module, an information storage module, an analysis module and a display module.
終端裝置可以從商家的POS機擷取消費資訊,品牌商同樣可以從商家的POS機擷取消費資訊,另外一方面,品牌商也能透過與終端裝置連線而獲得消費資訊。The terminal device can retrieve consumption information from the merchant's POS machine, and the brand owner can also retrieve consumption information from the merchant's POS machine. On the other hand, the brand owner can also obtain consumption information by connecting to the terminal device.
較佳而言,終端裝置內的應用程式是需要經過會員登入的,亦即,在產生消費的同時,已經登入會員,因此消費資訊得以被擷取。Preferably, the application in the terminal device needs to be logged in by the member, that is, when the consumption is generated, the member has been logged in, so the consumption information can be captured.
商家消費資訊處理方法主要包含:從POS機擷取消費資訊、消費資訊分析以及點數資料傳輸。Merchants' consumption information processing methods mainly include: retrieval of consumption information from POS machines, consumption information analysis and point data transmission.
消費者在消費產生的當下,商家的POS機紀錄消費資訊,終端裝置或品牌商透過與商家的POS機連線來擷取消費資訊。 When a consumer makes a purchase, the merchant's POS machine records the consumption information, and the terminal device or brand owner retrieves the consumption information by connecting to the merchant's POS machine.
終端裝置的分析模組依據品牌、品項/數量、價格、銷售紀錄、以及購買通路等對該消費資訊進行資料分析、分類處理,另一方面,品牌商也可以對消費資訊以品項/數量、價格、銷售紀錄、以及購買通路等進行分析計算。 The analysis module of the terminal device performs data analysis and classification processing on the consumption information based on the brand, item/quantity, price, sales record, and purchasing channel. On the other hand, the brand owner can also analyze the consumption information based on item/quantity. , prices, sales records, and purchasing channels, etc. are analyzed and calculated.
品牌商將該分析分類後之消費資訊,依照消費者(會員帳號)的消費進行點數(積分/紅利)累積與計算,並回傳至終端裝置。 The brand owner will accumulate and calculate the points (points/bonuses) based on the consumption of the consumer (member account) after analyzing and classifying the consumption information, and transmit it back to the terminal device.
較佳而言,品牌商可進行後續服務動作,品牌商可將商品消費的優惠訊息傳送至終端裝置,以便讓會員享受品牌商或供應商所提供的商品消費服務,使為會員的消費者與品牌商或供應商能進行雙向資訊流通。 Preferably, the brand owner can perform follow-up service actions, and the brand owner can send discount information for product consumption to the terminal device, so that members can enjoy the product consumption services provided by the brand owner or supplier, so that consumers who are members can interact with Brand owners or suppliers can conduct two-way information flow.
以下配合圖式及元件符號對本發明之實施方式做更詳細的說明,俾使熟習該項技藝者在研讀本說明書後能據以實施。 The following is a more detailed description of the embodiments of the present invention with reference to drawings and component symbols, so that those skilled in the art can implement them after reading this specification.
本發明的實施方式請參閱圖1,圖1顯示本發明的商家消費資訊處理系統之示意圖,其系統主要包含商家之POS(Point Of Sale)機10、消費者20以及終端裝置30,終端裝置30可以為電腦、智慧型手機、平板電腦或攜帶式電子裝置。Please refer to Figure 1 for the implementation of the present invention. Figure 1 shows a schematic diagram of a merchant consumption information processing system of the present invention. The system mainly includes the merchant's POS (Point Of Sale)
消費者20在商家產生消費的同時,商家的POS機10便會產生消費資訊,且儲存在商家的POS機10中,其中的消費資訊包含品牌、品項/數量、價格、銷售紀錄資料、以及購買通路等。When the
在產生消費的當下,無論消費者20是否選擇列印出消費發票,在商家的POS機10皆會留下消費資訊,終端裝置30便可以從商家的POS機10擷取消費資訊。When consumption occurs, regardless of whether the
進一步請參閱圖2,圖2顯示本發明商家消費資訊處理系統與品牌商的示意圖,同理而言,終端裝置30可以從商家的POS機10擷取消費資訊,品牌商40同樣可以從商家的POS機10擷取消費資訊,另外一方面,品牌商40也能透過與終端裝置30連線而獲得消費資訊。Please further refer to Figure 2. Figure 2 shows a schematic diagram of the merchant's consumption information processing system and the brand merchant according to the present invention. Similarly, the
終端裝置30係透過內部的應用程式300來實現,如圖2所示,應用程式300包含擷取模組301、資訊儲存模組302、分析模組303以及顯示模組304。The
擷取模組301透過終端裝置30與商家的POS機10連線,進而擷取POS機10內的消費資訊,並將資訊儲存在資訊儲存模組302中。The
要注意的是,終端裝置30內的應用程式300是需要經過會員登入的,亦即,在產生消費的同時,已經將會員登入,因此消費資訊得以被擷取,而不會擷取到別人的消費資訊。It should be noted that the
進一步而言,分析模組303將來自資訊儲存模組302內的消費資訊進行分類及分析,依品牌商、品項/數量、價格、銷售紀錄以及購買通路等,對該消費資訊進行分析、分類處理,並且將分析分類處理後之消費資訊傳送至各個相對應的品牌商40系統以及顯示模組304。
Furthermore, the
要注意的是,品牌商40也能透過商家的POS機10擷取消費資訊,並針對不同消費者的消費資訊進行分析及計算,或是透過終端裝置30傳送來的分析、分類後的消費資訊進行計算。
It should be noted that the
本發明的商家消費資訊處理系統因為需要登入會員資訊,因此依照該分析分類處理後之消費資訊,品牌商40得以將計算出之積分/紅利/點數灌進會員帳號中。
Since the merchant consumption information processing system of the present invention requires logging in member information, the
利用本發明之商家消費資訊處理系統,品牌商40可直接獲得消費者之每筆消費資料,藉由與商家的POS機10連線,而無須經由銷售商品的銷售端(例如,便利商店,大賣場)才可取得,換言之,品牌商40可直接得知消費者的消費資訊,能更精準的掌控市場。
Utilizing the merchant consumption information processing system of the present invention, the
此外,視實際需求,品牌商40可以進行後續服務動作,品牌商40可將商品消費的優惠訊息傳送至本發明終端裝置30之顯示模組304,以便讓會員享受品牌商40所提供的商品消費服務,使為會員的消費者與品牌商40能進行雙向資訊流通。
In addition, depending on actual needs, the
實際應用上消費者在產生消費的同時,可能會選擇列印消費發票或是儲存在載具,無論選擇哪一種方式,皆會在商家的POS機10留下紀錄,且消費者在消費的同時透過終端裝置30內的應用程式300登入會員,使擷取模組301能正確擷取到消費資訊,且在分析模組303分析分類處理後,以及品牌商40根據分析分類後之消費資訊進行相對應的積分/紅利/點數計算後,統一將資訊傳送至顯示模組304顯示,使消費者透過本發明累積消費中各個品牌商的點數。
In practical applications, when consumers make purchases, they may choose to print the consumption invoices or store them on the carrier. No matter which method is chosen, a record will be left on the merchant's
本發明商家消費資訊處理方法請參閱圖4,圖4顯示本發明商家消費資訊處理方法的流程圖。 Please refer to Figure 4 for the merchant consumption information processing method of the present invention. Figure 4 shows a flow chart of the merchant consumption information processing method of the present invention.
首先,於步驟S1,從商家POS機擷取消費資訊,消費者20在消費產生的當下,商家的POS機10紀錄消費資訊,終端裝置30或品牌商40透過與商家的POS機10連線來擷取消費資訊,並進到步驟S2。
First, in step S1, consumption information is retrieved from the merchant's POS machine. When the
於步驟S2,進行消費資訊分析,終端裝置30的分析模組303依據品牌、品項/數量、價格、銷售紀錄、以及購買通路等對該消費資訊進行資料分析、分類處理,另一方面,品牌商40也可以對消費資訊以品項/數量、價格、銷售紀錄、以及購買通路等進行分析計算,並進到步驟S3。
In step S2, consumption information is analyzed. The
於步驟S3,進行點數資料傳輸,品牌商40將該分析分類後之消費資訊,依照消費者(會員帳號)的消費進行點數(積分/紅利)累積與計算,並回傳至終端裝置30顯示模組304中。
In step S3, point data is transmitted. The
此外,因應實際需求,可進行後續服務動作,品牌商40可將商品消費的優惠訊息傳送至終端裝置30,以便讓會員享受品牌商40所提供的商品消費服務,使為會員的消費者與品牌商40能進行雙向資訊流通。
In addition, in response to actual needs, follow-up service actions can be performed. The
進一步而言,商家的POS機10,在此,將記錄消費金額、品牌、品項、店家資訊、時間等。
Furthermore, the merchant's
分析模組303對該消費資訊解析後抓出品牌、品項、數量、以及價格相關的所有詳細資訊,可對所有品項、品牌、數量、價格做比對,抓出有合作之品牌商40的品牌,依照該消費資訊而將點數/積分/紅利灌進消費者之會員帳號,直接幫消費者累積品牌點數。The
本發明的功效在於,應用於消費者之消費資訊處理服務環境中,利用本發明之商家消費資訊處理系統以進行資訊處理方法時,商品銷售之品牌商或供應商可直接獲得消費者之消費資料,而無須經由銷售商品的銷售端(例如,便利商店,大賣場)才可取得,換言之,品牌商或供應商可直接得知消費者的消費資料,能更精準的掌控市場。The effect of the present invention is that when applied in a consumer information processing service environment, when the merchant's consumption information processing system of the present invention is used to perform information processing methods, the brand or supplier of product sales can directly obtain the consumer's consumption information. , without having to go through the sales end of the product (for example, convenience stores, hypermarkets). In other words, brands or suppliers can directly know consumers' consumption data and control the market more accurately.
本發明的另一功效在於,以往只有銷售通路掌握消費者的消費資料,且會員累積點數/紅利的機制也只存在於銷售通路商,品牌商或供應商無法參與其中,透過本發明之系統及其方法,讓品牌商或供應商得以獲得消費者的消費資料,進一步提供品牌商的會員累積點數/紅利機制,直接與消費者做資訊流通,穩固消費者的品牌忠誠度。Another effect of the present invention is that in the past, only sales channels had access to consumers’ consumption data, and the mechanism for accumulating points/dividends for members only existed with sales channels, and brands or suppliers could not participate. Through the system of the present invention, And its methods allow brands or suppliers to obtain consumers' consumption data, further provide brand owners with a member accumulation point/dividend mechanism, directly circulate information with consumers, and stabilize consumers' brand loyalty.
以上所述者僅為用以解釋本發明之較佳實施例,並非企圖據以對本發明做任何形式上之限制,是以,凡有在相同之創作精神下所作有關本發明之任何修飾或變更,皆仍應包括在本發明意圖保護之範疇。The above is only used to explain the preferred embodiments of the present invention, and is not intended to limit the present invention in any form. Therefore, any modifications or changes related to the present invention are made under the same creative spirit. , should still be included in the scope of protection intended by the present invention.
10:POS機 20:消費者 30:終端裝置 301:擷取模組 302:資訊儲存模組 303:分析模組 304:顯示模組 40:品牌商 S1、S2、S3:步驟 10:POS machine 20:Consumer 30:Terminal device 301: Capture module 302: Information storage module 303:Analysis module 304:Display module 40: Brand owner S1, S2, S3: steps
圖1顯示本發明商家消費資訊處理系統之示意圖;圖2顯示本發明商家消費資訊處理系統與品牌商的示意圖;圖3顯示本發明終端裝置中之應用程式介面的示意圖;以及圖4顯示本發明商家消費資訊處理方法的流程圖。 Figure 1 shows a schematic diagram of the merchant consumption information processing system of the present invention; Figure 2 shows a schematic diagram of the merchant consumption information processing system and the brand owner of the present invention; Figure 3 shows a schematic diagram of the application program interface in the terminal device of the present invention; and Figure 4 shows the present invention Flowchart of merchant consumption information processing method.
10:POS機 10:POS machine
20:消費者 20:Consumer
30:終端裝置 30:Terminal device
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