TWI803789B - A consumer information processing system and method thereof - Google Patents
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Abstract
本發明提供一種消費資訊處理系統及其方法,應用於消費者之消費資訊處理服務環境中,消費資訊處理系統主要包含:終端裝置、數據中心以及消費發票,終端裝置從數據中心或消費發票獲取消費者的消費資訊,對消費資訊進行分類及分析,且將分析分類處理後之消費資訊傳送至各個相對應的品牌商系統,讓品牌商獲得消費者的消費資料,進一步提供品牌商的會員累積點數/紅利機制。The present invention provides a consumption information processing system and its method, which are applied in the consumption information processing service environment of consumers. The consumption information processing system mainly includes: a terminal device, a data center and a consumption invoice. The terminal device obtains the consumption information from the data center or the consumption invoice. Consumer information, classify and analyze the consumer information, and send the analyzed and classified consumer information to each corresponding brand owner system, so that the brand owner can obtain the consumer's consumption information, and further provide the brand owner with membership accumulation points Number/bonus mechanism.
Description
本發明係有關於一種消費資訊處理系統及其方法,尤其是應用於消費者之消費資訊處理服務環境中。The present invention relates to a consumption information processing system and its method, especially applied in the consumption information processing service environment of consumers.
就目前的商品銷售、消費服務型態,對大型品牌商或供應商而言,客戶忠誠度計畫是一大考驗,而大型品牌製造商通常有超過百種商品且為生活必需品,但一般消費者通常不知道是同一集團產品,所以,如何能使消費者集中在集團裡的產品消費,加速消費、提升營業額、提高黏著度、降低行銷成本、降低獲客成本,將各個消費點一網打盡,能最大化集團營收,均是費盡心思。As far as the current commodity sales and consumer services are concerned, for large brand owners or suppliers, the customer loyalty plan is a big test, and large brand manufacturers usually have more than 100 kinds of products that are necessities of life, but the general consumption Consumers usually do not know that they are products of the same group. Therefore, how to make consumers concentrate on product consumption in the group, accelerate consumption, increase turnover, increase stickiness, reduce marketing costs, and reduce customer acquisition costs. Maximizing the group's revenue is all about painstaking efforts.
如何能解決,大型品牌商或供應商之客戶忠誠度計畫的考驗,如何能讓一般消費者能知道為生活必需品的大型品牌製造商之超過百種商品為同一集團產品,如何能使消費者集中在集團裡的產品消費、加速消費、提升營業額、提高黏著度、降低行銷成本、降低獲客成本,將各個消費點一網打盡,能最大化集團營收。How to solve the test of customer loyalty programs of large brand owners or suppliers, how to let ordinary consumers know that more than 100 kinds of products of large brand manufacturers that are necessities of life are products of the same group, how to enable consumers Concentrate on product consumption in the group, accelerate consumption, increase turnover, increase stickiness, reduce marketing costs, reduce customer acquisition costs, and capture all consumption points in one go to maximize group revenue.
商品、銷售紀錄之品牌商及/或供應商可直接獲得消費者之包含至少其中一筆記錄的消費資料,而無須經由銷售商品的銷售端(例如,便利商店,大賣場)才可取得,換言之,品牌商及/或供應商可直接得知消費者的消費資料,能更精準的掌控市場,而以上種種所述,均是待解決的問題。Brand owners and/or suppliers of products and sales records can directly obtain consumers’ consumption data including at least one of the records, without going through the sales terminal (for example, convenience stores, hypermarkets) that sells products. In other words, Brand owners and/or suppliers can directly know consumers' consumption information, and can control the market more accurately, and all the above are problems to be solved.
本發明技術特徵在於改善上述問題,並提供一種消費資訊處理系統及其方法,係應用於消費者之消費資訊處理服務環境中。The technical feature of the present invention is to improve the above-mentioned problems, and provide a consumer information processing system and its method, which are applied in the consumer information processing service environment of consumers.
消費資訊處理系統主要包含:終端裝置、數據中心以及消費發票,終端裝置可以為電腦、智慧型手機、平板電腦或攜帶式電子裝置。The consumption information processing system mainly includes: a terminal device, a data center and a consumption invoice. The terminal device can be a computer, a smart phone, a tablet computer or a portable electronic device.
終端裝置從數據中心或消費發票獲取消費者的消費資訊,其中,從數據中心獲取的消費資訊為財政部原始資料(raw data),另外則是藉由掃描消費發票之內容或QR Code而來。The terminal device obtains the consumer's consumption information from the data center or the consumption invoice. The consumption information obtained from the data center is the raw data of the Ministry of Finance, and the other is obtained by scanning the content of the consumption invoice or the QR Code.
較佳而言,消費資訊處理系統藉由終端裝置中之應用程式介面進行實際執行,而應用程式介面包含搜集模組、資訊儲存模組、分析計算模組及顯示模組。Preferably, the consumer information processing system is actually implemented through the application program interface in the terminal device, and the application program interface includes a collection module, an information storage module, an analysis calculation module and a display module.
分析計算模組將來自資訊儲存模組內的消費資訊進行分類及分析,依品牌商、品項/數量、價格、以及購買通路等,對該消費資訊進行分析、分類處理,並且將分析分類處理後之消費資訊傳送至各個相對應的品牌商系統以及顯示模組。The analysis calculation module classifies and analyzes the consumption information from the information storage module, and analyzes and classifies the consumption information according to the brand, item/quantity, price, and purchase channel, and then classifies the analysis The subsequent consumption information is sent to each corresponding brand owner system and display module.
消費資訊處理方法主要包含:獲取消費資訊動作、消費資訊分析以及點數資料傳輸。The consumption information processing method mainly includes: acquiring consumption information action, consumption information analysis and point data transmission.
終端裝置接收來自消費發票或數據中心的消費資訊。The terminal device receives consumption information from consumption invoices or data centers.
分析計算模組依品牌、品項/數量、價格、以及銷售通路等對該消費資訊進行資料分析/類別歸納處理。The analysis and calculation module performs data analysis/category processing on the consumer information according to brand, item/quantity, price, and sales channel.
品牌商將該分析分類後之消費資料,依照消費者(會員帳號)的消費進行點數(積分/紅利)累積與計算,並回傳至終端裝置顯示模組。The brand owner accumulates and calculates points (integrals/bonuses) according to the consumption data of the consumer (member account) based on the analyzed and classified consumption data, and sends it back to the display module of the terminal device.
較佳而言,品牌商可進行後續服務動作,品牌商可將商品消費的優惠訊息傳送至終端裝置,以便讓會員享受品牌商或供應商所提供的商品消費服務,使為會員的消費者與品牌商或供應商能進行雙向資訊流通。Preferably, the brand owner can carry out follow-up service actions, and the brand owner can send the preferential message of commodity consumption to the terminal device, so that members can enjoy the commodity consumption service provided by the brand owner or supplier, so that consumers who are members and Brand owners or suppliers can conduct two-way information flow.
以下配合圖式及元件符號對本發明之實施方式做更詳細的說明,俾使熟習該項技藝者在研讀本說明書後能據以實施。The implementation of the present invention will be described in more detail below in conjunction with the drawings and symbol numbers, so that those skilled in the art can implement it after studying this specification.
本發明的實施方式請參閱圖1,圖1顯示本發明的消費資訊處理系統之示意圖,其系統主要包含終端裝置10、數據中心20以及消費發票30,終端裝置10可以為電腦、智慧型手機、平板電腦或攜帶式電子裝置。Please refer to FIG. 1 for an embodiment of the present invention. FIG. 1 shows a schematic diagram of a consumer information processing system of the present invention. The system mainly includes a
終端裝置10從數據中心20或消費發票30獲取消費者的消費資訊,其中,從數據中心20獲取的消費資訊為財政部原始資料(raw data),另外則是藉由掃描消費發票30之內容或QR Code而來。The
進一步而言,數據中心20的消費資訊,是從消費者產生消費的商家40資訊系統中獲得,亦即,消費者在消費的同時並未列印出實體消費發票30,而是將發票存在載具中,並集中至財政部原始資料之數據中心20,可供查詢,如圖2所示,圖2顯示本發明消費資訊處理系統之數據中心示意圖。Furthermore, the consumption information of the
接著請結合參閱圖1至圖4,其中,圖3顯示本發明終端裝置10中之應用程式介面100示意圖,圖4顯示本發明消費資訊處理系統與品牌商的示意圖。Next, please refer to FIG. 1 to FIG. 4 in combination, wherein FIG. 3 shows a schematic diagram of the
本發明消費資訊處理系統藉由終端裝置10中之應用程式介面100進行實際執行,應用程式介面100包含搜集模組101、資訊儲存模組102、分析計算模組103及顯示模組104。The consumer information processing system of the present invention is actually executed through the
搜集模組101可以藉由財政部原始資料(raw data)之數據中心20獲取消費資訊,也可以藉由掃描消費發票30之內容或QR Code取得消費資訊。The
獲得之所有消費資訊皆會儲存在資訊儲存模組102內,供終端裝置10的使用者查詢。All the obtained consumption information will be stored in the
進一步而言,分析計算模組103將來自資訊儲存模組102內的消費資訊進行分類及分析,依品牌商、品項/數量、價格、以及購買通路等,對該消費資訊進行分析、分類處理,並且將分析分類處理後之消費資訊傳送至各個相對應的品牌商50系統以及顯示模組104。Furthermore, the
要注意的是,本發明的消費資訊處理系統可以帶入會員資訊,亦即須要登入,且依照該分析分類處理後之消費資訊而將積分/紅利/點數灌進會員帳號中。It should be noted that the consumption information processing system of the present invention can bring in member information, that is, login is required, and points/bonuses/points are poured into member accounts according to the analyzed and classified processed consumption information.
利用本發明之消費資訊處理系統,品牌商或供應商可直接獲得消費者之每筆消費資料(從財政部原始資料之數據中心20及消費發票30),而無須經由銷售商品的銷售端(例如,便利商店,大賣場)才可取得,換言之,品牌商或供應商可直接得知消費者的消費資料,能更精準的掌控市場。Utilizing the consumer information processing system of the present invention, brand owners or suppliers can directly obtain each consumer's consumption data (from the
此外,視實際需求,可進行後續服務動作,品牌商50或供應商可將商品消費的優惠訊息傳送至本發明的消費資訊處理系統之顯示模組104,以便讓會員享受品牌商50或供應商所提供的商品消費服務,使為會員的消費者與品牌商50或供應商能進行雙向資訊流通。In addition, according to actual needs, follow-up service actions can be carried out, and the
實際應用上消費者在產生消費的同時,可能會選擇列印消費發票30或是儲存在載具,若選擇儲存在載具其消費資訊會集中至數據中心20,消費者透過終端裝置10內的應用程式介面100登入會員後,藉由掃描消費發票30或從數據中心20獲取自己的消費資訊,且在分析計算模組103分析分類處理後,以及品牌商50根分析分類後之消費資訊進行相對應的積分/紅利/點數計算,統一將資訊傳送至顯示模組104顯示,使消費者透過本發明累積消費中各個品牌商的點數。In practical applications, consumers may choose to print the consumption invoice 30 or store it in the vehicle when they make consumption. If they choose to store it in the vehicle, their consumption information will be concentrated in the
本發明消費資訊處理方法請參閱圖5,圖5顯示本發明消費資訊處理方法的流程圖。Please refer to FIG. 5 for the consumption information processing method of the present invention. FIG. 5 shows a flowchart of the consumption information processing method of the present invention.
首先,於步驟S1,進行獲取消費資訊動作,終端裝置10接收來自消費發票30或數據中心20的消費資訊,在此,藉由掃描發票內容或QR Code,以及從財政部原始資料(raw data)獲得,並進到步驟S2。First, in step S1, the act of acquiring consumption information is performed. The
於步驟S2,進行消費資訊分析動作,分析計算模組103依品牌、品項/數量、價格、以及銷售通路等對該消費資訊進行資料分析/類別歸納處理,並可帶入會員資訊,使品牌商50依照該消費資料而將積分/紅利/點數灌進會員帳號,並進到步驟S3。In step S2, the consumption information analysis action is performed, and the analysis and
於步驟S3,進行點數資料傳輸動作,品牌商50將該分析分類後之消費資料,依照消費者(會員帳號)的消費進行點數(積分/紅利)累積與計算,並回傳至終端裝置10顯示模組104中。In step S3, point data transmission is performed, and the
此外,視實際需求,可進行後續服務動作,品牌商50或供應商可將商品消費的優惠訊息傳送至終端裝置10,以便讓會員享受品牌商50或供應商所提供的商品消費服務,使為會員的消費者與品牌商50或供應商能進行雙向資訊流通。In addition, according to actual needs, follow-up service actions can be carried out. The
進一步而言,終端裝置10之掃描消費發票30內容或QR Code,在此,將帶出消費金額、品項、店家資訊、時間等。Furthermore, the content of the consumption invoice 30 or the QR Code scanned by the
分析計算模組103對該消費資訊解析後抓出品牌、品項、數量、以及價格相關的所有詳細資訊,可對所有品項、品牌、數量、價格做比對,抓出有合作之品牌商50的品牌,依照該消費資料而將點數/積分/紅利灌進消費者之會員帳號,直接幫消費者累積品牌點數。The analysis and
本發明的功效在於,應用於消費者之消費資訊處理服務環境中,利用本發明之消費資訊處理系統以進行資訊處理方法時,商品銷售之品牌商或供應商可直接獲得消費者之消費資料,而無須經由銷售商品的銷售端(例如,便利商店,大賣場)才可取得,換言之,品牌商或供應商可直接得知消費者的消費資料,能更精準的掌控市場。The effect of the present invention is that when it is applied to the consumer information processing service environment of consumers, when using the consumer information processing system of the present invention to carry out the information processing method, the brand owner or supplier of commodity sales can directly obtain the consumer's consumption data, It does not need to be obtained through the sales terminal (for example, convenience store, hypermarket) that sells goods. In other words, brand owners or suppliers can directly know consumers' consumption information, and can control the market more accurately.
本發明的另一功效在於,以往只有銷售通路掌握消費者的消費資料,且會員累積點數/紅利的機制也只存在於銷售通路商,品牌商或供應商無法參與其中,透過本發明之系統及其方法,讓品牌商或供應商得以獲得消費者的消費資料,進一步提供品牌商的會員累積點數/紅利機制,直接與消費者做資訊流通,穩固消費者的品牌忠誠度。Another effect of the present invention is that in the past, only the sales channel had access to the consumer's consumption data, and the mechanism for members to accumulate points/bonuses only existed in the sales channel, and brand owners or suppliers could not participate in it. Through the system of the present invention Its method allows brand owners or suppliers to obtain consumers' consumption information, further provides brand owners with a member accumulation point/bonus mechanism, directly communicates with consumers, and stabilizes consumers' brand loyalty.
以上所述者僅為用以解釋本發明之較佳實施例,並非企圖據以對本發明做任何形式上之限制,是以,凡有在相同之創作精神下所作有關本發明之任何修飾或變更,皆仍應包括在本發明意圖保護之範疇。The above are only preferred embodiments for explaining the present invention, and are not intended to limit the present invention in any form. Therefore, any modification or change related to the present invention made under the same creative spirit , should still be included in the scope of protection intended by the present invention.
10:終端裝置 100:應用程式介面 101:搜集模組 102:資訊儲存模組 103:分析計算模組 104:顯示模組 20:數據中心 30:消費發票 40:商家 50:品牌商 S1、S2、S3:步驟 10: Terminal device 100: API 101:Collect modules 102:Information storage module 103: Analysis and calculation module 104: Display module 20: Data center 30: Consumption invoice 40: Merchant 50:Brand business S1, S2, S3: steps
圖1顯示本發明消費資訊處理系統之示意圖; 圖2顯示本發明消費資訊處理系統之數據中心示意圖; 圖3顯示本發明終端裝置中之應用程式介面的示意圖; 圖4顯示本發明消費資訊處理系統與品牌商的示意圖;以及 圖5顯示本發明消費資訊處理方法的流程圖。 Fig. 1 shows the schematic diagram of the consumer information processing system of the present invention; Figure 2 shows a schematic diagram of the data center of the consumer information processing system of the present invention; Fig. 3 shows the schematic diagram of the application program interface in the terminal device of the present invention; FIG. 4 shows a schematic diagram of the consumer information processing system and brand merchants of the present invention; and FIG. 5 shows a flow chart of the consumption information processing method of the present invention.
10:終端裝置 10: Terminal device
20:數據中心 20: Data center
30:消費發票 30: Consumption invoice
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Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TW201201129A (en) * | 2010-06-23 | 2012-01-01 | Original Advance Information Corp | A paperless system for issuing uniform invoices |
US20130103473A1 (en) * | 2012-09-14 | 2013-04-25 | Endorse Corp. | Systems and methods for campaign offers and rewards with offer serving engine based on digitized receipt data |
TWM482800U (en) * | 2013-09-14 | 2014-07-21 | ding-jun Huang | Bonus point obtaining structure and transaction structure |
CN106503760A (en) * | 2016-10-31 | 2017-03-15 | 青岛瑞宏科技有限公司 | A kind of barcode scanning issues electronic invoice method |
US20190340643A9 (en) * | 2015-09-18 | 2019-11-07 | Toshiba Tec Kabushiki Kaisha | Sales promotion in accordance with electronic receipt issuance |
-
2020
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Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TW201201129A (en) * | 2010-06-23 | 2012-01-01 | Original Advance Information Corp | A paperless system for issuing uniform invoices |
US20130103473A1 (en) * | 2012-09-14 | 2013-04-25 | Endorse Corp. | Systems and methods for campaign offers and rewards with offer serving engine based on digitized receipt data |
TWM482800U (en) * | 2013-09-14 | 2014-07-21 | ding-jun Huang | Bonus point obtaining structure and transaction structure |
US20190340643A9 (en) * | 2015-09-18 | 2019-11-07 | Toshiba Tec Kabushiki Kaisha | Sales promotion in accordance with electronic receipt issuance |
CN106503760A (en) * | 2016-10-31 | 2017-03-15 | 青岛瑞宏科技有限公司 | A kind of barcode scanning issues electronic invoice method |
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TW202221611A (en) | 2022-06-01 |
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