CN111582926A - High-end member management system - Google Patents
High-end member management system Download PDFInfo
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- CN111582926A CN111582926A CN202010370402.6A CN202010370402A CN111582926A CN 111582926 A CN111582926 A CN 111582926A CN 202010370402 A CN202010370402 A CN 202010370402A CN 111582926 A CN111582926 A CN 111582926A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
- G06Q30/0229—Multi-merchant loyalty card systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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Abstract
The invention discloses a high-end member management system, which comprises a merchant terminal, wherein the merchant terminal is in bidirectional connection with a member management system, the member management system is in bidirectional connection with the member terminal, the member management system is in bidirectional connection with a large database, the member management system comprises a central control system, the output end of the central control system is connected with the input end of a member consumption recording module, and the output end of the member consumption recording module is connected with the input end of a consumption information counting module. This high-end member management system includes central control system through member management system, and different members make different marketing strategy, can improve member's experience and feel, and the input through central control system is connected with the output that the unit was uploaded to the shop developments, improves consumer's purchase desire, adopts the mode of point to the consumer, gives certain preferential dynamics.
Description
Technical Field
The invention relates to the technical field of member management, in particular to a high-end member management system.
Background
Member management is a non-negligible business in an enterprise information management system, and includes membership acquisition, membership member management, member reward (embodied in the member management or customer relationship management process) and benefit (embodied in the sales consumption process), member analysis and maintenance (embodied in the data mining analysis of customer relationship management), member marketing which is actually English of network member marketing is "affiliate program" or "associate program", articles in China are also translated into other terms such as "affiliated network marketing", "membership plan", "cooperative marketing", and the like, the network member plan is formed by connecting numerous websites through interest relations and computer programs, the distribution channel of merchants is expanded to all corners of the earth, meanwhile, a simple money-making way is provided for the member websites, and a network member program should comprise a commercial website and a plurality of member websites which provide the program, the commercial website is connected with each member website through various protocols and computer programs, the initial network membership marketing is a mode for expanding online sales channels, and is mainly suitable for electronic commerce companies with certain strength and brand popularity, the membership marketing is proved to be an effective marketing means of the electronic commerce websites, many foreign online retail websites implement membership planning, almost all industries are covered, the network membership marketing method is applied at a referral rate before 2000, and the network membership marketing really starts to be widely applied to domestic large-scale network companies in 2003, so that the commercial website is emphasized by the large-scale electronic commerce websites and also expands other network service fields, such as bid ranking of search engines, bid advertisements and the like.
The existing commercial tenant still lacks a systematic management mode in member management, cannot classify members according to consumption conditions of different members, cannot give preferential strength to old customers, reduces consumption experience of the members, cannot push different commodities for different members, cannot meet daily requirements, and can also reduce sales strength.
Disclosure of Invention
Technical problem to be solved
Aiming at the defects of the prior art, the invention provides a high-end member management system, which solves the problems that members cannot be classified according to consumption conditions of different members, cannot give preferential strength to old customers, reduces consumption experience of the members, cannot push different commodities for different members, cannot meet daily requirements, and can reduce sales strength.
(II) technical scheme
In order to achieve the purpose, the invention is realized by the following technical scheme: a high-end member management system comprises a merchant terminal, wherein the merchant terminal is in bidirectional connection with a member management system, the member management system is in bidirectional connection with the member terminal, the member management system is in bidirectional connection with a large database, the member management system comprises a central control system, the output end of the central control system is connected with the input end of a member consumption recording module, the output end of the member consumption recording module is connected with the input end of a consumption information counting module, the output end of the consumption information counting module is connected with the input end of the central control system, the input end of the central control system is connected with the output end of a member upgrading module, the output end of the central control system is connected with the input end of a point management module, and the input end of the central control system is connected with the input end of a high-end member feedback module, and the input end of the central control system is connected with the output end of the marketing strategy formulation unit.
Preferably, the consumption information statistic module comprises a consumption frequency statistic module, a consumption time statistic module and a consumption amount statistic module.
Preferably, the high-end member feedback module includes a point giving module, a coupon issuing module and a free activity giving module.
Preferably, the marketing strategy making unit comprises a high-end member pushing module and a common member pushing module, and the central control system is in bidirectional connection with the wireless communication module.
Preferably, the input end of the central control system is connected with the output end of the member authentication module, and the input end of the member authentication module is connected with the output end of the member login module.
Preferably, the input end of the central control system is connected with the output end of the store dynamic uploading unit, the input end of the central control system is connected with the output end of the recharging activity setting module, and the input end of the central control system is connected with the output end of the discount activity setting module.
Preferably, the member terminal comprises a registration unit, a display unit and a wireless signal transceiving module, the registration unit comprises a member account registration module, the output end of the member account registration module is connected with the input end of the identity verification module, and the output end of the identity verification module is connected with the input end of the member identity acquisition module.
Preferably, the merchant terminal includes a member information management unit, a store information input module, a commodity information input module and a commodity information updating module, the member information management unit includes a member information recording module, an output end of the member information recording module is connected with an input end of the member level classification module, and an output end of the member level classification module is connected with an input end of the member level sorting module.
(III) advantageous effects
The invention provides a high-end member management system. Compared with the prior art, the method has the following beneficial effects:
(1) the high-end member management system comprises a central control system, wherein the output end of the central control system is connected with the input end of a member consumption recording module, the output end of the member consumption recording module is connected with the input end of a consumption information counting module, the output end of the consumption information counting module is connected with the input end of the central control system, the input end of the central control system is connected with the output end of a member upgrading module, the output end of the central control system is connected with the input end of a point management module, the input end of the central control system is connected with the input end of a high-end member feedback module, the input end of the central control system is connected with the output end of a marketing strategy making unit, all members are classified according to different consumption information of the members, and different members make different marketing strategies, the experience of the member can be improved.
(2) The high-end member management system is connected with the output end of the store dynamic uploading unit through the input end of the central control system, the input end of the central control system is connected with the output end of the recharging activity setting module, the input end of the central control system is connected with the output end of the discount activity setting module, the member terminal comprises a registration unit, a display unit and a wireless signal transceiving module, the registration unit comprises a member account registration module, the output end of the member account registration module is connected with the input end of the identity verification module, the output end of the identity verification module is connected with the input end of the member identity acquisition module, the merchant terminal comprises a member information management unit, a store information input module, a commodity information input module and a commodity information updating module, the member information management unit comprises a member information recording module, the output end of the member information recording module is connected with the input end of the member grade classification module, and the output end of the member level classification module is connected with the input end of the member level sorting module, and the intelligent management mode pushes preferential activities in real time, improves the purchasing desire of consumers, and gives a certain preferential strength to the consumers in an integral mode.
(3) This high-end member management system, including consumption number of times statistics module through consumption information statistics module, consumption time statistics module and consumption amount of money statistics module, high-end member repayment module includes the point and gives the module, coupon issue module and free activity give the module, marketing strategy makes the unit and includes high-end member propelling movement module and ordinary member propelling movement module, central control system and wireless communication module realize two-way connection, to high-end member, indefinite take certain preferential activity, improve high-end member's purchase desire, thereby promote the sales force.
Drawings
FIG. 1 is a schematic block diagram of the architecture of the system of the present invention;
FIG. 2 is a schematic block diagram of the structure of the member management system of the present invention;
FIG. 3 is a schematic block diagram of the structure of the member terminal according to the present invention;
fig. 4 is a schematic block diagram of the structure of the customer premises of the present invention.
In the figure: 1-merchant terminal, 11-member information management unit, 111-member information recording module, 112-member level classification module, 113-member level sorting module, 12-store information input module, 13-commodity information input module, 14-commodity information updating module, 2-member management system, 21-central control system, 22-member consumption recording module, 23-consumption information counting module, 231-consumption times counting module, 232-consumption time counting module, 233-consumption amount counting module, 24-member upgrading module, 25-point management module, 26-high-end member feedback module, 261-point giving module, 262-coupon issuing module, 263-free activity giving module, and, 27-marketing strategy making unit, 271-high-end member pushing module, 272-common member pushing module, 28-wireless communication module, 29-member authentication module, 210-member login module, 211-store dynamic uploading unit, 212-recharging activity setting module, 213-discount activity setting module, 3-member terminal, 31-registration unit, 311-member account registration module, 312-identity verification module, 313-member identity acquisition module, 32-display unit, 33-wireless signal transceiving module and 4-big database.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-4, an embodiment of the present invention provides a technical solution: a high-end member management system comprises a merchant terminal 1, wherein the merchant terminal 1 is a master control platform used by a merchant, a mobile phone or a computer, the merchant terminal 1 comprises a member information management unit 11, a store information input module 12, a commodity information input module 13 and a commodity information updating module 14, the member information management unit 11 comprises a member information recording module 111, the member information recording module 111 records and stores registered member information, the output end of the member information recording module 111 is connected with the input end of a member grade classification module 112, the member grade classification module 112 classifies members into high-end members and common members, the output end of the member grade classification module 112 is connected with the input end of a member grade classification module 113, the member grade classification module 113 classifies the member grade from high to low according to consumption records of the members, the merchant terminal 1 is connected with the member management system 2 in a bidirectional way, the member management system 2 is connected with the member terminal 3 in a bidirectional way, the member terminal 3 is a tool used by a member and can be checked, and is a mobile phone or a computer, the member terminal 3 comprises a registration unit 31, a display unit 32 and a wireless signal transceiving module 33, the registration unit 31 comprises a member account registration module 311, the member account registration module 311 displays registration information according to a two-dimensional code of a code scanning merchant, the output end of the member account registration module 311 is connected with the input end of an identity verification module 312, the identity verification module 312 performs real-name authentication on the member registration information, the output end of the identity verification module 312 is connected with the input end of the member identity acquisition module 313, the member identity acquisition module 313 becomes a member after verification, and has a member account, the member management system 2 is connected with the big database 4 in a bidirectional way, the big database 4 stores various data to prevent data loss, the member management system 2 includes a central control system 21, an input terminal of the central control system 21 is connected with an output terminal of the member authentication module 29, the member authentication module 29 checks the registered member account, an input terminal of the member authentication module 29 is connected with an output terminal of the member registration module 210, an input terminal of the central control system 21 is connected with an output terminal of the store dynamic uploading unit 211, an input terminal of the central control system 21 is connected with an output terminal of the recharging activity setting module 212, an input terminal of the central control system 21 is connected with an output terminal of the discount activity setting module 213, an output terminal of the central control system 21 is connected with an input terminal of the member consumption recording module 22, and an output terminal of the member consumption recording module 22 is connected with an input terminal of the consumption information counting module 23, the consumption information statistic module 23 comprises a consumption number statistic module 231, a consumption time statistic module 232 and a consumption amount statistic module 233, wherein the output end of the consumption information statistic module 23 is connected with the input end of the central control system 21, the input end of the central control system 21 is connected with the output end of the member upgrading module 24, the output end of the central control system 21 is connected with the input end of the point management module 25, the input end of the central control system 21 is connected with the input end of the high-end member feedback module 26, the high-end member feedback module 26 comprises a point giving module 261, a coupon issuing module 262 and a free activity giving module 263, the input end of the central control system 21 is connected with the output end of the marketing strategy making unit 27, the marketing strategy making unit 27 comprises a high-end member pushing module 271 and a common member pushing module 272, the central control system 21 is bidirectionally connected with the wireless communication module 28, and those not described in detail in this specification are well within the skill of those in the art.
When the system is used, after a consumer consumes, a member account is registered by scanning, member information is filled in through the identity verification module 312, then the member identity can be obtained, the merchant terminal 1 records the member registration information, the member grades are classified according to the later consumption condition, the member grade ranking module 113 ranks the members according to the classified member information, the members are classified into high-end members and common members, the integrated information is transmitted to the member management system 2, the store information input module 12 introduces the store information according to the actual condition of the store, the commodity information input module 13 introduces the commodity information in the store, if a new product is produced, the commodity information updating module 14 uploads the information to the commodity information, the information of the merchant terminal 1 is transmitted to the member management system 2, and stored in the big database 4, when the member consumes, the member account applied for is logged in through the member login module 210, then the identity authentication is performed through the member authentication module 29, the store dynamic uploading module 211 uploads the real-time situation of the store, the merchant sets the detailed information of the recharging activity on the merchant webpage through the recharging activity setting module 212, the discount activity setting module 213 publishes the latest discount activity of the merchant, after the consumer consumes, the point management module 25 changes the point of the member, the member consumption recording module 22 records the consumption information of the member, and counts through the consumption information counting module 23, counts the consumption times, consumption time and consumption amount of the consumer, upgrades the member according to the consumption record of the member, the marketing strategy making unit 27 makes a certain pushing plan for high-end members and common members, the merchant makes a high-end member feedback module 26 according to the high-end member, feeds back the high-end member through point giving, coupon distribution and free activity giving, and transmits the activity to the member terminal 3, and the wireless information transceiving module 33 receives data and displays the data through the display unit 32.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (8)
1. The utility model provides a high-end member management system, includes merchant terminal (1), merchant terminal (1) and member management system (2) realize two-way connection to member management system (2) and member terminal (3) realize two-way connection, member management system (2) and big database (4) realize two-way connection, its characterized in that: the member management system (2) comprises a central control system (21), the output end of the central control system (21) is connected with the input end of a member consumption recording module (22), and the output end of the member consumption recording module (22) is connected with the input end of the consumption information counting module (23), the output end of the consumption information statistic module (23) is connected with the input end of the central control system (21), and the input end of the central control system (21) is connected with the output end of the member upgrading module (24), the output end of the central control system (21) is connected with the input end of an integral management module (25), and the input end of the central control system (21) is connected with the input end of the high-end member feedback module (26), the input end of the central control system (21) is connected with the output end of the marketing strategy formulation unit (27).
2. A high-end member management system according to claim 1, wherein: the consumption information statistic module (23) comprises a consumption frequency statistic module (231), a consumption time statistic module (232) and a consumption amount statistic module (233).
3. A high-end member management system according to claim 1, wherein: the high-end member reward module (26) includes a point-giving module (261), a coupon-issuing module (262), and a free-event-giving module (263).
4. A high-end member management system according to claim 1, wherein: the marketing strategy making unit (27) comprises a high-end member pushing module (271) and a common member pushing module (272), and the central control system (21) is in bidirectional connection with the wireless communication module (28).
5. A high-end member management system according to claim 1, wherein: the input end of the central control system (21) is connected with the output end of the member authentication module (29), and the input end of the member authentication module (29) is connected with the output end of the member login module (210).
6. A high-end member management system according to claim 1, wherein: the input end of the central control system (21) is connected with the output end of the store dynamic uploading unit (211), the input end of the central control system (21) is connected with the output end of the recharging activity setting module (212), and the input end of the central control system (21) is connected with the output end of the discount activity setting module (213).
7. A high-end member management system according to claim 1, wherein: the member terminal (3) comprises a registration unit (31), a display unit (32) and a wireless signal transceiving module (33), wherein the registration unit (31) comprises a member account registration module (311), the output end of the member account registration module (311) is connected with the input end of an identity verification module (312), and the output end of the identity verification module (312) is connected with the input end of a member identity acquisition module (313).
8. A high-end member management system according to claim 1, wherein: the merchant terminal (1) comprises a member information management unit (11), a store information input module (12), a commodity information input module (13) and a commodity information updating module (14), wherein the member information management unit (11) comprises a member information recording module (111), the output end of the member information recording module (111) is connected with the input end of a member grade classification module (112), and the output end of the member grade classification module (112) is connected with the input end of a member grade sorting module (113).
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010370402.6A CN111582926A (en) | 2020-04-30 | 2020-04-30 | High-end member management system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010370402.6A CN111582926A (en) | 2020-04-30 | 2020-04-30 | High-end member management system |
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| CN111582926A true CN111582926A (en) | 2020-08-25 |
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| CN202010370402.6A Withdrawn CN111582926A (en) | 2020-04-30 | 2020-04-30 | High-end member management system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112559992A (en) * | 2020-12-24 | 2021-03-26 | 深圳市企微云科技集团有限公司 | Online member management system based on app and management method thereof |
| CN112734495A (en) * | 2021-01-20 | 2021-04-30 | 广东便捷神科技股份有限公司 | Merchant point issuing method based on mobile phone App |
| CN113283933A (en) * | 2021-05-26 | 2021-08-20 | 深圳市博优思创科技发展有限公司 | Member management method and system based on multidimensional information |
| CN113298566A (en) * | 2021-05-27 | 2021-08-24 | 深圳市博优思创科技发展有限公司 | Member intelligent management system |
| CN114493711A (en) * | 2022-01-30 | 2022-05-13 | 上海烈熊网络技术有限公司 | Member rights digital management method and system |
-
2020
- 2020-04-30 CN CN202010370402.6A patent/CN111582926A/en not_active Withdrawn
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112559992A (en) * | 2020-12-24 | 2021-03-26 | 深圳市企微云科技集团有限公司 | Online member management system based on app and management method thereof |
| CN112734495A (en) * | 2021-01-20 | 2021-04-30 | 广东便捷神科技股份有限公司 | Merchant point issuing method based on mobile phone App |
| CN112734495B (en) * | 2021-01-20 | 2021-08-31 | 广东便捷神科技股份有限公司 | Merchant point issuing method based on mobile phone App |
| CN113283933A (en) * | 2021-05-26 | 2021-08-20 | 深圳市博优思创科技发展有限公司 | Member management method and system based on multidimensional information |
| CN113298566A (en) * | 2021-05-27 | 2021-08-24 | 深圳市博优思创科技发展有限公司 | Member intelligent management system |
| CN114493711A (en) * | 2022-01-30 | 2022-05-13 | 上海烈熊网络技术有限公司 | Member rights digital management method and system |
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Application publication date: 20200825 |