TWI601420B - Advertising video superimposing playback method of digital tv and digital tv thereof - Google Patents

Description

Digital video TV advertising image coverage method and its digital Video camera

The invention relates to a video playing method and a display thereof; in particular to an advertising image overlay playing method applied to a digital television set on a digital television and a digital television thereof.

With the development of technology and the extensive application of the Internet, most of the families in modern society are equipped with digital TV sets. As a result, the status of advertisements that were originally only unilaterally received by TV station operators has also changed. In the era of digital TVs, advertisers or media companies currently use Internet technology to push advertisements.

In addition to inserting advertisements in traditional TV signals, digital TVs can directly insert advertisements from the source of the broadcast signals. It can also directly play digital multimedia content such as video and web pages through the connection of the Internet and various codec functions. In this way, most of the advertising video information is directly integrated and displayed together with the television program. The manner in which such advertisements, video and television programs are played simultaneously and displayed together often does not increase the viewer's impression of the advertisement product, and thus the effectiveness of the advertisement is not high.

As described above, the inventor of the present invention contemplates and designs an advertisement image overlay playing method for a digital television set and a digital television set thereof, and after years of painstaking research, it is improved by the lack of the prior art, thereby enhancing the implementation and utilization of the industry. .

In view of the above problems in the prior art, an object of the present invention is to provide an advertisement image overlay playing method for a digital television set and a digital television thereof to solve the above-mentioned problem of using the display to play an advertisement.

According to an aspect of the present invention, an advertising image overlay playing method for a digital television is provided for use in a display; the display includes a display surface, a communication module, and a processing module. The method comprises the steps of: connecting a server to obtain at least one video broadcast information; displaying a multimedia interface on the display surface, and the multimedia interface comprises a multimedia display area, at least one video broadcast information display area, and corresponding video broadcast broadcast At least one video and audio information option in the information display area; display video and audio broadcast information in the video and audio broadcast information display area; select video and audio push information option to obtain a video and audio information corresponding to the video and audio broadcast information option in a database; And playing the audio and video information in the multimedia display area to cover the original playing video information in the playing of the multimedia display area, and the playing of the original playing video information is not interrupted.

Preferably, when the audio and video information is played, the following steps may be further included: the original playback video information that is not interrupted is continuously played.

Preferably, when the video broadcast information option is selected, the method further includes the following steps: linking to a stream of video and audio addresses to obtain video and audio information in the database.

Preferably, the video and audio information can be used for advertising video and audio information, and the video and audio information can be advertising video information.

Preferably, the display can be a digital television.

According to another aspect of the present invention, a digital television set is provided. The digital television includes a display surface, a communication module and a processing module. The display surface displays a multimedia interface, and the multimedia interface includes a multimedia display area, at least one video broadcast information display area, and at least one video broadcast information option corresponding to the video broadcast information display area. The communication module is coupled to a server to obtain at least one video broadcast information. The processing module controls the video broadcast information display area to display the video broadcast information, and when the video broadcast information option is selected, the processing module controls the communication module to be connected to a database to obtain corresponding audio and video A video information of the information option is played, and the video information is played in the multimedia display area to cover an original video and audio information in the playing of the multimedia display area. Among them, the playback of the original audio and video information that is covered is not interrupted.

Preferably, when the audio and video information is played, the processing module can control the playback of the video and audio information, and continue to play the original audio and video information that is not interrupted.

Preferably, the video and audio push information option may include a stream of video and audio addresses, and the communication module is linked to the stream video and audio address to obtain video and audio information in the database.

According to the above description, the advertisement image overlay playing method of the digital television of the present invention and the digital television thereof are linked to the streaming video and audio address after the video and audio broadcast information option is selected, so as to obtain an advertisement by the database. Audio and video information to play. During playback, the video and audio information is placed in front of the original video and audio information in the multimedia display area, so that the selected video and audio information can be properly displayed, and the viewer can view the original audio and video information and the audio and video information of the advertisement at the same time. Information, so it can effectively achieve the playback benefits of video and audio information such as advertising.

1‧‧‧ display

10‧‧‧ display module

11‧‧‧ Display surface

20‧‧‧Communication Module

30‧‧‧Storage module

31‧‧‧Multimedia interface

32‧‧‧Multimedia display area

33‧‧‧Video Broadcast Information Display Area

34‧‧‧Video Broadcast Information Options

40‧‧‧Processing module

9‧‧‧Server

91‧‧‧Video broadcast information

92‧‧‧ streaming video

93‧‧‧Database

94‧‧‧ Audio and video information

A‧‧‧Video information display

B‧‧‧ Display of original audio and video information

S11~S16‧‧‧Steps

S21~S23‧‧‧Steps

Figure 1 is a first step diagram of the image overlay playback method of the present invention.

Figure 2 is a second step diagram of the image overlay playback method of the present invention.

Figure 3 is a block diagram of the display of the present invention.

Figure 4 is a schematic diagram of the multimedia interface of the display of the present invention.

Figure 5 is a schematic diagram of image overlay playback of the display of the present invention.

The technical features, contents, and advantages of the present invention, as well as the advantages thereof, can be understood by the present inventors, and the present invention will be described in detail with reference to the accompanying drawings. The subject matter is only for the purpose of illustration and description. It is not intended to be a true proportion and precise configuration after the implementation of the present invention. Therefore, the scope and configuration relationship of the attached drawings should not be interpreted or limited. First described.

Hereinafter, an embodiment of an advertisement image overlay playback method of a digital television according to the present invention and a digital television set thereof will be described with reference to the related drawings. For ease of understanding, the same components in the following embodiments are denoted by the same symbols. Description.

Please refer to FIG. 1 , which is a first step diagram of the image overlay playing method of the present invention. The image overlay playback method of the present invention is applied to a display. The display can be a digital television, which can include a display surface, a communication module, and a processing module. As shown in the figure, the image overlay playing method of the present invention comprises the following steps: (S11) connecting a server to obtain at least one video broadcast information; (S12) displaying the multimedia interface on the display surface, and comprising at least one video broadcast information option of the multimedia display area, the at least one video broadcast information display area, and the corresponding audio and video push information display area; (S13) displaying the video and audio push information (S14) select the video and audio information option to obtain the video and audio information corresponding to the video and audio information selection option in the database; (S15) play the video and audio information in the multimedia display area to cover the multimedia display Before playing the video and audio information in the original playing area, and the playing of the original playing video and audio information is not stopped or interrupted; and (S16) when the video and audio information is played, the original playing video information that is not stopped or interrupted is continuously played.

In addition, please refer to FIG. 2 for further reference, which is a second step diagram of the image overlay playing method of the present invention. The video and audio information option may include a streaming video address corresponding to the audio and video information. When the video and audio information option is selected, the following steps may be included: (S21) obtaining the streaming video address by the video and audio information option (S22) according to the streaming video address link to the database; and (S23) obtaining the audio and video information in the database.

In the above, the video and audio information may be advertising video and audio information. Therefore, the information that is pushed in the multimedia interface is the advertisement video and audio information, so that the present invention can be used to enable the advertisement provider to push the advertisement. Appropriate display on the display, and effectively achieve the benefits of advertising products.

The image overlay playing method of the present invention can be applied to, for example, a cable or A display such as a WIFI that is connected to a digital television set of the network, such as WIFI. The image overlay playback method is applied to the display as described below.

Please refer to FIG. 3, which is a block diagram of the display of the present invention. As shown, the display 1 includes a display module 10, a communication module 20, a storage module 30, and a processing module 40. The display module 10 has a display surface 11 for displaying audio and video. The communication module 20 is used to connect to the network. The storage module 30 is used to store an execution program or multimedia interface 31. The processing module 40 is used to control the actuation of each component. Of course, the display 1 also includes components such as a power module (not shown) and an input module (not shown), which are well known to those skilled in the art, and are not used here. Narration.

The display interface 11 displays the multimedia interface 31, and the multimedia interface 31 includes a multimedia display area 32, at least one video broadcast information display area 33, and at least one video broadcast information option 34 corresponding to the video broadcast information display area 33. . The communication module 20 can be a 3G or WIFI module, which can be connected to a server 9 to obtain at least one video feed information 91 and a stream video address 92 corresponding to the video feed information 91. The processing module 40 controls the multimedia interface 31 in the storage module 30 to be displayed on the display surface 11, and integrates the video broadcast information 91, the streaming video address 92, and the video and audio information option 34 into the video broadcast information display area. 33 to display. That is to say, the viewer can directly use the input module to select the video and audio push information display area 33, and the video and audio push information option 34 can be achieved, without the need to additionally select the video and audio broadcast information display area 33. Option. Incidentally, the streaming video address 92 can be a Uniform Resource Locator (URL) or.

Please refer to FIG. 4 for further cooperation, which is a schematic diagram of the multimedia interface of the display of the present invention. In this embodiment, it is to obtain two video broadcast information 91 And two streaming video sites 92 corresponding to the video broadcast information 91, and two video broadcast information display areas 33 are displayed on the multimedia interface 31 as exemplary manners, but are not limited thereto. In the normal state, the multimedia display area 32 can play a television video signal (such as a television program) or a multimedia broadcast image information played by a viewer using a multimedia player (not shown). When the viewer finds the video broadcast information 91 and the video broadcast information display area 33 that are of interest to the viewer on the multimedia interface 31, the viewer can use the input module to select the video broadcast information option 34 (ie, select the video broadcast information). Display area 33). At this time, the processing module 40 controls the communication module 20 to link to the database 93 of the server 9 according to the streaming video address 92 to obtain the video information 94 corresponding to the streaming video address 92 for display in the multimedia display area 32. Play it.

It is worth mentioning that the playing mode of the video and audio information 94 in the multimedia display area 32 is to be played before the original playing video information (such as a television program or a movie) in the playing of the multimedia display area 32, and the original playing is performed at this time. Video information will not stop or be interrupted. Incidentally, the arrangement position, size, and shape of the multimedia display area 32 and the video broadcast information display area 33 shown in FIG. 4 are merely exemplary and are not limited thereto.

Please refer to FIG. 5 for further reference, which is a schematic diagram of image overlay playback of the display of the present invention. For example, the display A of the video information 94 and the display B of the original audio and video information are similar to the switching mechanism of two stacked display. That is, in the normal state, the display B of the original broadcast video information is located in the foreground, and the display A of the video information 94 is located in the background, that is, the multimedia display area 32 displays the original broadcast video information. When the processing module 40 controls the display of the video and audio information 94, the processing module 40 controls the two to be mutually adjusted, that is, the display A of the audio and video information 94 is played in the foreground, and the display B of the original played video information is located in the background. Continuous playback, It will not stop or be interrupted as a result. When the video and audio information 94 is played, the processing module 40 will control the two to be mutually adjusted, so that the display B of the original video and audio information is returned to the foreground for playing. It is worth mentioning that the display A of the video information 94 that returns to the foreground will stop because the playback of the audio and video information 94 is completed, and the video information 94 will not be played repeatedly and continuously.

In summary, the advertisement image overlay playing method of the digital television of the present invention and the digital television thereof are enabled by the display switching processing of the display terminal, so that the video and audio information of the advertisement can be appropriately played, so as to be effective. It attracts the attention of the viewers, and the advertiser can also effectively improve the advertising efficiency, and can also increase the practicality of the display.

The above is intended to be illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of the invention are intended to be included in the scope of the appended claims.

S11~S16‧‧‧Steps

Claims (6)

An advertisement image overlay playing method for a digital television comprises a display surface, a communication module and a processing module, the method comprising the steps of: connecting a server to obtain at least one advertisement video broadcast information Displaying a multimedia interface stored in a storage module of the digital television on the display surface, and the multimedia interface includes a multimedia display area, at least one video broadcast information display area, and corresponding at least one video broadcast information At least one video broadcast information option of the display area; displaying the at least one advertisement video broadcast information in the at least one video broadcast information display area; selecting the at least one video broadcast information option to obtain corresponding information in a database An advertisement and video information of the video and audio information option; and playing the advertisement video and audio information in the multimedia display area to completely cover an original video and audio information in the playing of the multimedia display area, and the original audio and video information is played Playback is not interrupted. The method for overlaying an advertisement image of a digital television set according to claim 1, wherein when the advertisement of the advertisement and video information is finished, the method further comprises the following steps: continuing to play the original broadcast video information without interruption. Such as the advertising image of the digital TV set mentioned in item 1 of the patent application scope The overlay playback method, wherein when the video broadcast information option is selected, the method further includes the following steps: linking to a stream of video and audio addresses to obtain the advertisement video information in the database. A digital television comprising: a display surface for displaying a multimedia interface stored in a storage module of the digital television, wherein the multimedia interface comprises a multimedia display area and at least one video broadcast information display area And at least one video broadcast information option corresponding to the video broadcast information display area; a communication module is connected to a server to obtain at least one advertisement video broadcast information; and a processing module controls the video and audio The push information display area displays the advertisement video broadcast information, and when the video push information option is selected, the processing module controls the communication module to be linked to a database to obtain an option corresponding to the video broadcast information. Advertising the video and audio information in the multimedia display area to completely cover an original video and audio information in the playing of the multimedia display area; wherein the coverage of the original played video and audio information is not interrupted . The digital television set of claim 4, wherein when the advertising video information is played, the processing module controls to exit the playing of the advertising video information, and continues to play the original audio and video information that is not interrupted. The digital television set of claim 4, wherein the video broadcast information option comprises a streaming video address, and the communication module is linked to the streaming video address to obtain the data in the database. Advertising video information.