TWI464701B - Method of competitive bidding for hotel stay products - Google Patents

Description

Hotel accommodation product auction method

The invention relates to a bidding auction method for a hotel accommodation product; in particular, a bidding auction method for a hotel accommodation product, in which at least one sales adjustment mechanism is used to conduct a product purchase and a mediation platform in at least one time interval [eg: network E-commerce media platform].

The auction auction system, such as the Republic of China Patent Publication No. 201023071, the stochastic price reduction online bid auction system, the invention patent case, discloses a network bid auction system, which is provided by a main system server to provide a data sampling table. In order to determine the price reduction time zone and the price reduction range, and the data sampling table provides a random number table or a fixed parameter table, and then multiplied by the data, so that the online auction auction makes the member unable to It is expected that each time of price reduction period and each price reduction range, and the online bidding auction system adopts the method of price reduction bidding. If the auction platform of the general market is used, the bidding method is used to raise the price to win the bidding method; When the member bids through the online auction system, the main system server determines the bidder, and the determining factor is the bidding price of the member, and the bidding period provided by the main system server is the most The price of the commodity after the price reduction is close to the bidder, and the previous auction system is not calculated by the fixed formula, resulting in the winner. Luck majority of constituents decision affect the fairness of the auction.

However, the aforementioned online bidding auction system No. 201023071 only provides the member [ie buyer] to bid for the auction item through the network, which is not the seller's initiative to bid for the buyer's demand. In fact, the aforementioned online bidding auction system No. 201023071 is only used for random price reduction, and it cannot reflect the actual sales situation of the seller and the price depreciation or the difference of various commodities.

Another conventional bidding auction system, such as the Republic of China Patent Open No. 200836121, the dynamic bidding method and its system, the invention patent case, reveals a method and system for bidding, and the bidder sends a bidding message via mobile phone. The telecom operator is at the receiving end of the auctioneer's newsletter to participate in the bidding of the merchandise; and the auctioneer uses the bidder to send the bidding newsletter's communication revenue as the main operating profit; and after each bidding newsletter is recorded, each bid is submitted. Part of the communication revenue of the newsletter is the declining amount of the bid price of the commodity, so that the price of the commodity reaches a dynamic price reduction.

However, the above-mentioned No. 200836121 short message bidding method and system thereof only provide the auctioneer [ie seller] using the bidder [ie buyer] to send the bidding newsletter communication revenue as the main operating profit to bid for the auction item through the network, which is not initiated by the seller. Bidding for buyer demand. In fact, the above-mentioned bulletin bidding method of No. 200836121 and its system only use part of the communication revenue of the bidding newsletter as the declining amount of the bid price of the commodity, which cannot reflect the actual sales situation of the seller and the price depreciation or the difference of various commodities. .

Another conventional bidding auction system, such as the Republic of China Patent Open No. 200713106, the network dynamic price reduction bidding mechanism, the invention patent case, reveals a method for online consumers to bid on online bidding, which is combined with advertisers. Marketing activities, product information is added to the bidding webpage through the computer system through the placement of products [products placement], so that consumers must first browse the relevant information of the auctioned products before bidding, and to reach the total number of visitors to the website. It is regarded as the advertising investment of the advertiser who provides the bidding product, in exchange for the bid price of the bidding product. Use the consumer to obtain the equivalent information on the website platform, and click on the bidding product webpage on the website; on the web platform, each visitor to the website represents a virtual token, and the consumer who arrives at the website browses. Bidding products are an kind of advertisement. The total income of the total number of people who arrive at the website to be converted into virtual tokens is converted into the difference between the price reduction of subsidized bidding products. When more consumers go online to bid, the product pages are viewed more frequently. The more the advertising revenue is obtained, the lower the relative price of the goods is, and the more the “dynamic pricing” model of the traditional auction website “the higher the standard”.

However, the aforementioned online bidding method of No. 200713106 only provides the difference between the number of the advertisers (ie, the seller) using the consumer [ie the buyer] to browse the auctioned goods as the price difference of the bidding commodity, and the seller does not actively bid for the buyer's demand. In fact, the aforementioned online bidding method of No. 200713106 only uses part of the advertising revenue as the difference between the price reduction of the bidding commodity, and it cannot reflect the actual sales situation of the seller and the price depreciation or the difference of various commodities.

Another conventional bidding auction system, such as the Republic of China Patent Publication No. 200612286, the declining bidding shopping method, the invention patent case, discloses a bidding shopping method, which comprises the following steps: First, the seller sells a commodity and marks a publicity. The original selling price, and then the bidder prepays a small amount of bidding to obtain a bidding opportunity. At this time, each bid amount will be accumulated, so that the price of the commodity is equal to the original selling price minus a fixed ratio of the reward, and down Decrement, and each bidder has the right to purchase the goods at the time of each bidding, so that the bidder can obtain the goods at a purchase amount not greater than the original selling price, and the seller obtains the same transaction amount as the original selling price. .

However, the foregoing bidding shopping method of No. 200612286 only provides the seller's bid amount paid by the bidder [ie the buyer] as the reward for the price reduction of the bidding commodity, which is not the seller's initiative to bid for the buyer's demand. In fact, the aforementioned bidding method of No. 200612286 only uses part of the prepaid bid amount as the difference between the bid price reduction of the bidding commodity, and it cannot reflect the actual sales status of the seller and the price depreciation or the difference of various commodities.

Another conventional bidding auction system, such as the Republic of China Patent Open No. 200519689, dynamically adjusted online bidding method, invention patent case, which discloses a network bidding method, which is to construct a network bidding on a network server. a system for the bidder to register relevant bidding information for at least one bidding item to allow a plurality of bidders to bid, the method comprising: when the web bidding system receives the bidding information registered by the bidder for at least one bidding item, each The bidding information of the bidding project is stored in the corresponding bidding project database; after receiving the bidding willing information transmitted by the bidder, the bidding system will preset the bidding price and the bidder's bidding bid by each bidder. The bidder weights are calculated to obtain the ranking of each bidder and stored in the corresponding bidding project database in the web server; when the bidder updates the bid price according to the preset minimum price reduction range The system will update the ranking data of each bidder in real time to instantly adjust the bidder's ranking of the bidding item, and then get the competition. The latest project bidders rankings, which contains information about the bidding specifications for each bid item, quantity, and its bid to set the default rights for all bidders of heavy materials.

However, the foregoing online bidding method of No. 200519689 only provides the seller with the bidding price of the bidder [ie buyer] and the bidder's preset bidder's weight as the bidding ranking of the bidding commodity, which is not the seller's bidding for the buyer's demand. In fact, the above-mentioned online bidding method of No. 200519689 is only based on the default price reduction range of the bidder as the basis for adjusting the bid price, and it cannot reflect the actual sales status of the seller and the price depreciation or the difference of various commodities.

Another conventional bidding procurement method, such as the Republic of China Patent Publication No. 200903365, uses bidding to conduct a procurement method/invention patent case, which discloses a bidding procurement method, which is applied to a procurement bidding network server. Each bidding company first proposes its own specification proposal, and after the purchaser selects his favorite specification proposal, each bidding company bids for the same specification proposal. However, the above-mentioned bidding procurement method of No. 200903365 is only for bidding by the bidding companies for the same specification proposal, and it cannot reflect the actual sales situation of the seller and the price depreciation or the difference of various commodities.

Another conventional online e-commerce method, such as the US Patent No. 7,758,582, Method and apparatus for facilitating transactions, discloses an electronic commerce method that will first party [first party] and second The agreement information of the [second party] is transmitted to a third party via the Internet [Internet], where the agreement information includes the bid price of the first party [bid price] and the selling price of the second party [ask price] . The third party provides a counter offer to the first party and the second party via the network according to the difference between the bid price and the selling price. However, the aforementioned e-commerce method of U.S. Patent No. 7,758,082 is merely a counter-quote provided by a third party for the difference between the bid price and the selling price, and it cannot reflect the actual sales situation of the seller and the price depreciation or the difference of various commodities.

Another conventional online electronic auction method, such as US Patent No. 7,584,124, Method, system and business model for a buy's auction with near perfect information using the Internet, and an electronic single buyer-single buyer [single buyer] -multiple seller] auction method that uses a computer system to receive a buyer's request [buyer's request] and at least two seller quotations [seller's offer], and automatically generates a seller rating information [rating information] The seller's quotation is transmitted to other sellers and receives the seller's second quotation [adjusted offer] during the auction. Finally, the seller's quotation and its evaluation information are transmitted to the buyer. However, the aforementioned online electronic auction method of US Pat. No. 7,584,124 simply transmits the difference between the seller's quotation and the evaluation information to the buyer by the computer system, and cannot reflect the actual sales status of the seller and the price devaluation or the difference of various commodities. .

The above-mentioned technical developments of the present invention are disclosed in the aforementioned Japanese Patent Publication No. 201023071, No. 200836121, No. 200713106, No. 200612286, No. 200519689, No. 200503365, and U.S. Patent Nos. 7,758,082 and 7,584,124. The state is not intended to limit the scope of the invention.

In view of the above, in order to meet the above needs, the present invention provides a competitive bidding auction method for hotel accommodation products, which uses several sales adjustment mechanisms to conduct hotel accommodation commodity matching in several time intervals to avoid loss or zero return of commodity value. In order to achieve the purpose of improving product sales efficiency.

The main object of the present invention is to provide a competitive bidding auction method for a hotel accommodation product, which uses several sales adjustment mechanisms to conduct commodity purchase and match in a plurality of time intervals, so as to avoid the loss of hotel accommodation commodity value, zero value or appreciation value. Improve the efficiency of product sales.

In order to achieve the above object, a method for bidding and auctioning a hotel accommodation product according to a preferred embodiment of the present invention includes: providing at least one hotel accommodation product information by a hotel provider to a trading platform; by at least one [or several] consumers The accommodation demand information is registered to the trading platform; the purchase demand information is sent by the trading platform to the hotel provider; the hotel provider returns a bid to the trading platform according to a sales adjustment mechanism And the bidding order is forwarded to the consumer by the trading platform; and the consumer selects to return a winning confirmation to the trading platform according to the bid, and the bidding confirmation is performed according to the winning confirmation Consumers and their corresponding hoteliers conduct hotel accommodation commodity transactions.

The hotel accommodation product of the preferred embodiment of the present invention further includes a ticket, a ticket, a ticket, or various combinations thereof.

The trading platform of the preferred embodiment of the present invention has a server.

In the preferred embodiment of the present invention, the accommodation demand data is registered to the trading platform via an internet, email or mobile phone newsletter.

In the preferred embodiment of the present invention, the purchase and sale platform sends the order to the hotel provider via an internet, email or mobile phone newsletter.

The preferred embodiment of the present invention has a product specification such that the hotel owner must execute the bid according to the product specifications.

In the preferred embodiment of the present invention, the sales adjustment mechanism is a preset price reduction commodity price, a preset price increase commodity price, a preset increase gift item, or a preset reduction gift item.

In the preferred embodiment of the invention, the consumer conducts a commodity transaction with a corresponding hotel operator using credit card transactions, financial card transactions or cash transactions.

In order to fully understand the present invention, the preferred embodiments of the present invention are described in detail below and are not intended to limit the invention.

The hotel accommodation commodity bidding auction method according to the preferred embodiment of the present invention can be suitably applied to various hotel accommodations, hotel accommodations or hotel property sales, and can be sold on the Internet or other various electronic sales platforms, that is, hotel accommodation products can be adjusted according to time. Increasing the sales price [limited number of hotel accommodation products] or downselling sales price [excessive number of hotel accommodation products], but it is not intended to limit the scope of application of the present invention. The preferred embodiment of the present invention adopts a definition of a hotel accommodation product, which is a variety of hotel accommodation products whose value of goods is lost over time, and whose value is zero or appreciated.

1 is a flow chart showing a method for auctioning a hotel accommodation product in a preferred embodiment of the present invention, which comprises five main steps. Referring to FIG. 1 , a method for bidding auction of a hotel accommodation product according to a preferred embodiment of the present invention includes a first step S1A, S1B, a second step S2, a third step S3, and a fourth step S4.

Referring to FIG. 1 again, in a first step S1A of the preferred embodiment of the present invention, at least one hotel accommodation product information is provided by one or several hotel providers on a trading platform, so that the trading platform can be The hotel provider's hotel accommodation commodity data is used for commodity trading, and the trading platform may additionally provide an evaluation material corresponding to the hotel provider and the hotel accommodation product information, so as to use the trading platform to browse the accommodation product. The hotel accommodation product of the preferred embodiment of the present invention further includes a ticket, a ticket, a ticket, or various combinations thereof. The trading platform of the preferred embodiment of the present invention has a server or other computer network device.

Referring to FIG. 1 again, a first step S1B of the preferred embodiment of the present invention: a [or several] consumers register an accommodation demand data to the trading platform, and the trading platform is The accommodation demand data is compared with the hotel accommodation product data, so that the hotel property product information of the hotel provider can be appropriately selected according to the accommodation demand data. In the preferred embodiment of the present invention, the accommodation demand data is registered to the trading platform via the Internet [Internet], email [email] or mobile phone text message.

The accommodation demand data of the preferred embodiment of the present invention includes: product characteristics [eg, accommodation or ticket], quantity of demand, consumption time, quality level, price range, or other specified demand data. In addition, another preferred embodiment of the present invention needs to be completed by the identity identification of the consumer when logging in the accommodation demand data, for example, inputting a password [password].

Referring to FIG. 1 again, a second step S2 of the preferred embodiment of the present invention: sending a label [eg, a qualified order] to the hotel provider by the purchase and sale platform according to the accommodation demand data. The trading platform starts to calculate a bidding time in a time unit to calculate the bid amount of the hotel provider. Similarly, the trading platform of the preferred embodiment of the present invention sends the order to the hotel provider via the internet, email or mobile phone newsletter via a mobile interface.

Referring to FIG. 1 again, a third step S3 of the preferred embodiment of the present invention: the hotel provider returns a bid to the trading platform according to a sales adjustment mechanism, and the trading platform can The bid is forwarded to the consumer. In the preferred embodiment of the present invention, the sales adjustment mechanism is an automatic adjustment mechanism, which includes a preset price reduction commodity, a preset price increase commodity, a preset increase gift item, or a preset reduction gift item. For example, during the Spring Festival, the famous hotel accommodations of various tourist attractions are often in short supply, so the industry can adjust the sales adjustment mechanism to the price increase mechanism during this period, so as to respond to passengers who cannot make timely reservations. Conversely, if the operator has too many remaining rooms, the sales adjustment mechanism can be immediately adjusted to lower the commodity price mechanism or increase the gifts [eg, accommodation discount coupons or meal coupons] in order to digest excessive vacancies. The preferred embodiment of the present invention has a product specification [eg, regional, price, or quantity limit], which automatically limits the hotel owner to execute the bid according to the product specification, otherwise the ticket cannot be executed. In order to avoid the occurrence of the hotel owner's bid list does not meet the consumer's accommodation needs information.

In another preferred embodiment of the present invention, the trading platform starts to calculate a time limit by the timing unit to monitor whether the consumer determines the winner or gives up within the deadline; and if the bid is obtained The bid-finding platform transmits the winner's message to other consumers to avoid duplicate bids between the consumer and the hotelier.

Referring to FIG. 1 again, a fourth step S4 of the preferred embodiment of the present invention is: according to the bid, the consumer selects to send a winning confirmation to the trading platform, and according to the winning confirmation Conducting a commodity transaction between the consumer and his or her corresponding hotelier. Similarly, the winning confirmation form of the preferred embodiment of the present invention sends the order to the trading platform or hotel provider via the Internet, email or mobile phone newsletter.

Finally, the purchase and sale platform will confirm the transaction and other necessary performance procedures between the consumer and the corresponding hotel provider according to the winning confirmation. In the preferred embodiment of the invention, the consumer conducts a commodity transaction with a corresponding hotel operator using credit card transactions, financial card transactions or cash transactions. Once the consumer completes the transaction or waives, the trading platform sends at least one confirmation to the unlicensed hotelier for the hotel operator to adjust its sales adjustment mechanism.

2 is a schematic flow chart showing the execution of a bidding transaction by the hotel accommodation commodity bid auction method according to the preferred embodiment of the present invention, which corresponds to FIG. Referring to Figures 1 and 2, the preferred embodiment of the present invention is disclosed in the second embodiment of the hotel accommodation product auction auction method according to the first step S1A, S1B, the second step S2, the third step S3 of Figure 1 and The fourth step S4 is performed step by step, and is hereby incorporated by reference.

Referring to FIG. 2 again, the auction method for hotel accommodation products in the preferred embodiment of the present invention further includes an evaluation mechanism and is stored in an evaluation database, so that the purchase and sale platform can reliably evaluate the hotel provider and consumption. The various transaction qualities of the person can be used as the basis for future transactions.

The foregoing preferred embodiments are merely illustrative of the invention and the technical features thereof, and the techniques of the embodiments can be carried out with various substantial equivalent modifications and/or alternatives; therefore, the scope of the invention is subject to the appended claims. The scope defined by the scope shall prevail.

S1A. . . First step

S1B. . . First step

S2. . . Second step

S3. . . Third step

S4. . . Fourth step

Fig. 1 is a flow chart showing a method for bidding and auctioning a hotel accommodation product according to a preferred embodiment of the present invention.

Figure 2 is a flow chart showing the flow of a bidding transaction for a hotel accommodation commodity bidding auction method according to a preferred embodiment of the present invention.

S1A. . . First step

S1B. . . First step

S2. . . Second step

S3. . . Third step

S4. . . Fourth step

Claims (16)

A hotel accommodation commodity bidding auction method, comprising: providing, by a hotel provider, at least one hotel accommodation commodity in a trading platform; a consumer logging an accommodation demand to the trading platform; The buying and selling platform sends a label to the hotel provider; the hotel provider returns a bid to the trading platform according to a sales adjustment mechanism, and the bidding order is forwarded to the consumer by the trading platform And the sales adjustment mechanism includes a commodity price adjustment mechanism or a gift quantity adjustment mechanism; and the consumer selects to return a winning confirmation slip to the trading platform according to the bid, and performs the bidding confirmation according to the bid confirmation Consumers conduct commodity transactions with their corresponding hoteliers. According to the method for bidding and auctioning a hotel accommodation product according to claim 1, wherein the hotel accommodation product further includes a ticket, a ticket, an air ticket or various combinations thereof. According to the method for bidding auction of hotel accommodation products according to claim 1, wherein the trading platform has a server. According to the method for auctioning hotel accommodation products according to item 1 of the patent application scope, the accommodation demand is registered to the trading platform via the internet, email or mobile phone newsletter. According to the method for bidding auction of hotel accommodation products according to claim 1, wherein the purchase and sale platform sends the order to the hotel provider via an internet, email or mobile phone newsletter. According to the method for auctioning a hotel accommodation product according to claim 1, wherein the document has a product specification, and the hotel owner must execute the bid according to the product specification. According to the bidding auction method of hotel accommodation products mentioned in Item 1 of the patent application scope, the sales adjustment mechanism is to lower the commodity price, increase the commodity price, increase the number of gifts or reduce the number of gifts. According to the method for bidding auction of hotel accommodation products according to item 1 of the patent application scope, wherein the consumer and his corresponding hotel provider use a credit card for commodity transaction Trading, financial card transactions or cash transactions. A hotel accommodation commodity bidding auction system, comprising: a trading platform; at least one hotel provider, which is disposed on the trading platform, and a hotel provider provides at least one hotel accommodation product through the hotel provider a media platform; at least one consumer terminal disposed on the trading platform, wherein a consumer logs a accommodation requirement to the trading platform via the consumer; and a sales adjustment mechanism is provided a platform for buying and selling media; wherein the buyer and seller are sent a list to the hotel provider according to the accommodation demand; and the hotel operator returns a bid to the trading platform according to the sales adjustment mechanism, and the trading medium The platform forwards the bid to the consumer, and the sales adjustment mechanism includes a commodity price adjustment mechanism or a gift quantity adjustment mechanism; according to the bid, the consumer chooses to return a winning confirmation to the purchase and sale The platform performs the commodity transaction between the consumer and the corresponding hotelier according to the winning confirmation. The system of claim 9, wherein the hotel accommodation product further comprises a ticket, a ticket, a ticket, or various combinations thereof. The system of claim 9, wherein the trading platform has a server. The system of claim 9 wherein the accommodation requirement is logged into the trading platform via an internet, email or mobile phone newsletter. The system of claim 9, wherein the trading platform sends the order to the hotel provider via an internet, email or mobile phone newsletter. The system of claim 9, wherein the document has a product specification such that the hotel owner must execute the bid according to the product specification. According to the system of claim 9 of the patent application scope, the sales adjustment mechanism is to lower the commodity price, increase the commodity price, increase the quantity of the gift or reduce the quantity of the gift. The system of claim 9, wherein the consumer conducts a commodity transaction with a corresponding hotel operator using a credit card transaction, a financial card transaction, or a cash transaction.