TWI463441B - The number of points accumulated and the number of redemption methods - Google Patents
The number of points accumulated and the number of redemption methods Download PDFInfo
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本發明係關於一種自動給物機的點數累積及點數兌換方法,尤其是透過點數兌換商品,或經由消費累積點數。The invention relates to a method for accumulating points and credits of an automatic feeder, in particular to exchange goods by points, or to accumulate points via consumption.
自動販賣機是為一種便利的販賣裝置,不管是大樓中或是各公共場所等隨處可見,而且,隨著自動販賣機的發展與普及化,所販賣之商品種類更是多樣,從大家所熟悉的飲料、香煙,以至零食、泡麵、化妝品、雜誌、甚至3C商品與黃金珠寶等,都可以透過自動販賣機進行販售。而販賣機是指一種以金錢或卡片式消費而購買商品的模式,隨著科技的進步及社會商業模式的演化,除販賣商品外,自動販賣機的運作模式也更加多元化,可以如申請人所擁有的第101142280號發明專利申請案(具透光面板及體感裝置的自動給物機及其顯示銷售方法),變身成一種多元的互動式展售機台,甚至在空檔時間進行廣告而成為廣告媒體。Vending machines are a convenient means of selling, whether in buildings or in public places, and with the development and popularization of vending machines, the types of goods sold are more diverse and familiar. Drinks, cigarettes, snacks, instant noodles, cosmetics, magazines, and even 3C goods and gold jewellery can be sold through vending machines. The vending machine refers to a mode of purchasing goods by money or card consumption. With the advancement of technology and the evolution of social business models, in addition to selling goods, the operating mode of vending machines is more diversified, such as applicants. The invention patent application No. 101142280 (automatic feeder with translucent panel and somatosensory device and its display and sales method) is transformed into a multi-functional interactive exhibition machine, even in the neutral time Advertising becomes an advertising medium.
另方面,自動販賣機除最常見的現金交易模式外,近年來也逐漸放寬而可以接受以電子錢包付費的方式,如信用卡、悠遊卡等卡片,藉以符合現代消費者的習慣,增加消費的使用彈性。但是,多元的付款方式所提升的,仍僅限於購物的便利性,本質上,對於提高消費者購買意願而言,助益有限。On the other hand, in addition to the most common cash transaction mode, vending machines have gradually relaxed in recent years and can accept payment by e-wallet, such as credit cards, leisure cards and other cards, in order to meet the habits of modern consumers and increase the use of consumption. elasticity. However, the increase in diversified payment methods is still limited to the convenience of shopping. In essence, it has limited benefits for increasing consumers' willingness to purchase.
相對地,近年來國內各大超商業者及百貨公司,都相繼推出一種藉由消費者購買商品之後,給予累積一定之紅利點數,此點數可用來換取其他 商品或服務,例如超商業者提供購物滿額可獲得回饋點數,集滿一定點數可向超商兌換玩具公仔或向其他與超商有結盟的商店購物時有一定的折扣,一方面滿足消費者取得折扣的心態,更有趣的是,許多消費者購物的目的已經由商品本身,逐步轉向點數的累積,為的是兌換限量的公仔或其他購物折扣,原本只具有附加價值的贈品,搖身一變成為消費者爭先恐後集點的主角。In contrast, in recent years, all major supermarkets and department stores in China have successively introduced a kind of bonus points accumulated by consumers after purchasing goods. This point can be exchanged for other points. Goods or services, such as super-commercials, can provide reward points for full purchases. If you have a certain number of points, you can exchange toy dolls for super-business or purchase discounts for other stores that are aligned with super-business. More interestingly, the purpose of many consumers’ shopping has been gradually shifted from the goods themselves to the accumulation of points, in order to redeem limited edition dolls or other shopping discounts, which originally had only added value gifts. Become the protagonist of consumers rushing to gather points.
有鑑於此,如果自動販賣機可以進一步擴展成為自動給物機,一方面能提供類似的集點活動,另方面可以容許消費者直接利用所累積的點數消費,無須貨幣即可兌換對應商品,甚至同樣推出如限量公仔等小禮品,除可提供消費者一種全新的購物體驗及提高消費意願之外,更可為業者開拓新的市場版圖帶來龐大商機。尤其是利用行動通訊的管道進行資訊傳輸,不僅可以讓消費行為模式更加客製化,也符合現代消費者的使用習慣。In view of this, if the vending machine can be further expanded into an automatic feeder, on the one hand, it can provide similar gathering activities, and on the other hand, the consumer can directly use the accumulated points to consume, and the corresponding goods can be exchanged without money. Even the introduction of small gifts such as limited dolls, in addition to providing consumers with a new shopping experience and increasing consumer willingness, can also create huge business opportunities for the industry to open up new market territory. In particular, the use of mobile communication channels for information transmission not only makes the consumer behavior model more customized, but also meets the habits of modern consumers.
本發明之一目的在於提供一種自動給物機的點數兌換方法,提供消費者只需透過行動通訊裝置上傳欲兌換之商品資訊,即可扣除帳戶中點數而獲得兌換商品,提供行動通訊消費兌換模式,增加消費便利性。An object of the present invention is to provide a method for redeeming a point of an automatic feeder, which provides a consumer who can upload a product information to be redeemed through a mobile communication device, and can deduct the number of points in the account to obtain a redemption item, and provide mobile communication consumption. Exchange mode to increase consumption convenience.
本發明之另一目的在於提供一種自動給物機的點數兌換方法,讓消費者無須支付款項消費,只需在自身帳戶中有足夠點數,即可經由無人界面以紅利點數兌換商品,增加折扣優惠兌換的便捷服務。Another object of the present invention is to provide a method for redeeming points of an automatic feeder, so that consumers do not have to pay for the payment, and only need to have enough points in their own accounts to exchange the products with bonus points through the unmanned interface. Convenient service to increase discount redemption.
本發明之又一目的在於提供一種自動給物機的點數兌換方法,提供消費者透過現金或電子錢包搭配自身帳戶中點數兌換商品。Another object of the present invention is to provide a method for redeeming points of an automatic feeder, which provides a consumer with a cash or electronic wallet to match the points in their own account for redemption of goods.
本發明之再一目的在於提供一種自動給物機的點數累積方法,提供消 費者在完成購物後,可累積點數至帳戶中,供做下次消費時兌換商品之用。A further object of the present invention is to provide a method for accumulating points of an automatic feeder, providing After completing the purchase, the fee collector can accumulate points into the account for redemption of the merchandise for the next purchase.
依照本案所揭露的一種自動給物機的點數累積及點數兌換方法包括:至少一種供點數兌換或供消費以累積點數的商品,其中前述點數是儲存於一個對應上述消費者的帳戶,且該帳戶是由一個點數平台所提供;前述自動給物機是經由網路連結上述點數平台;其中上述點數兌換方法包括下列步驟:a)在上述自動給物機的一個顯示側面呈現上述至少一種供兌換的商品標示資訊,供上述消費者以一個行動通訊裝置擷取;b)由該點數平台經由上述網路接收上述消費者的行動通訊裝置傳來的上述商品的標示資訊;及c)由該點數平台確認該消費者的上述帳戶情況,並指令上述自動給物機提供上述被選擇的供兌換的商品。The method for accumulating points and credits of an automatic feeder according to the present disclosure includes: at least one commodity for redeeming points or for consumption to accumulate points, wherein the foregoing points are stored in a corresponding consumer. An account, and the account is provided by a point platform; the foregoing automatic feeder is connected to the above-mentioned point platform via a network; wherein the above point redemption method comprises the following steps: a) displaying one of the above automatic feeders Presenting at least one of the above-mentioned commodity identification information for redemption for the consumer to retrieve by a mobile communication device; b) receiving, by the point platform, the indication of the commodity transmitted by the consumer's mobile communication device via the network Information; and c) confirming the above account status of the consumer by the point platform, and instructing the above automatic feeder to provide the selected item for redemption.
及上述點數累積的方法包括下列步驟:d)在上述自動給物機的一個顯示側面呈現至少一種供消費的商品標示資訊,供上述消費者以一個行動通訊裝置擷取;e)由該點數平台經由上述網路接收上述消費者的行動通訊裝置傳來的上述商品標示資訊;及f)確認對應上述標示資訊的上述商品的已經完成消費,並將對應上述商品的一個點數累積至上述消費者帳戶。And the method for accumulating the above points includes the following steps: d) presenting at least one product identification information for consumption on a display side of the above automatic feeder for the consumer to capture by a mobile communication device; e) by the point Receiving, by the plurality of platforms, the product identification information transmitted by the consumer's mobile communication device via the network; and f) confirming the completed consumption of the commodity corresponding to the indication information, and accumulating a point corresponding to the commodity to the above Consumer account.
消費者透過行動通訊裝置選取並上傳欲兌換或消費之商品資訊,並由儲存有該消費者帳戶的點數平台確認該帳戶是否有足夠點數可兌換商品,亦或在消費者購買某一商品後,點數平台提供一對應該商品的點數累 積至該消費者帳戶,做為下一次兌換商品之用。The consumer selects and uploads the product information to be redeemed or consumed through the mobile communication device, and confirms whether the account has sufficient points to be exchanged for the goods by the point platform storing the consumer account, or purchases a certain product at the consumer. After that, the point platform provides a pair of points that should be tidy Accumulate to the consumer account as the next redemption of the merchandise.
透過點數的累積與兌換,除提供消費者一種全新的消費體驗,及更便利的購物方式之外,自動給物機的通路業者,更可藉此吸引更多消費者及潛在消費者消費,進而提升商品的銷售量,達成買賣雙贏的局面。Through the accumulation and redemption of points, in addition to providing consumers with a new consumer experience and more convenient shopping methods, the channel feeders of automatic feeders can attract more consumers and potential consumers. In turn, the sales volume of goods will be increased, and a win-win situation will be achieved.
本案所述之點數平台除上述提到具有儲存消費者點數帳戶的功能之外,更是一種提供各家商品業者發行各自對應自家商品點數的交換平台,舉例說明:A業者在點數平台上發行A點數供消費者累積該點數,以兌換A業者所提供之商品,其中B業者所提供之B點數除可以兌換B業者提供之商品之外,也可以透過點數平台,以一交換匯率供消費者以B點數兌換A點數,以兌換A業者之商品,藉由不同商家之間的點數可透過點數平台彼此交換,除可提供消費者更多商品選擇之外,更可促進點數交易市場的活絡,藉此吸引更多商家加入,並提供多元選擇且價格實惠的商品吸引消費者加入。In addition to the above mentioned functions of storing consumer credit accounts, the point platform described in the present case is an exchange platform for providing various commodity manufacturers to issue their own corresponding commodity points. For example, the A industry is in the number of points. A point is issued on the platform for the consumer to accumulate the point to redeem the goods provided by the A player. The B points provided by the B company can be exchanged for the goods provided by the B industry, or through the point platform. At an exchange rate, consumers can exchange A points for points B to redeem A-brand goods, and the points between different merchants can be exchanged with each other through the point platform, in addition to providing consumers with more merchandise choices. In addition, it can promote the activity of the point trading market, thereby attracting more merchants to join, and offering multi-choice and affordable products to attract consumers to join.
有關本發明之前述及其他技術內容、特點與功效,在以下配合參考圖式之較佳實施例的詳細說明中,將可清楚的呈現;相同或相似的元件,將以相似的標號標示。The above and other technical features, features, and advantages of the present invention will be apparent from the following detailed description of the preferred embodiments.
本案中的點數平台解釋為:由自動給物機的後台業者與通路商品業者共同合作,提供一種點數流通交換平台,消費者向該平台申請,可得到一個專屬的帳戶,透過消費可累積一定點數於帳戶中,且該點數更可用來兌換自動給物機上的商品。The point platform in this case is explained as: the back-end operators of the automatic feeders cooperate with the channel goods manufacturers to provide a point circulation exchange platform. When consumers apply to the platform, they can get a dedicated account, which can be accumulated through consumption. A certain number of points in the account, and this point can be used to redeem goods on the automatic feeder.
如圖1至圖3所示,搭配申請人所擁有第101142280號發明專利申請 案「具透光面板及體感裝置的自動給物機及其顯示銷售方法」作為本發明第一較佳實施例之說明:當消費者欲兌換自動給物機1的商品時,僅需在如步驟301所示,用行動通訊裝置3將自動給物機1的機號及其透光面板11所呈現的商品標示資訊12拍下,並上傳至點數平台2,在本例中,所謂商品標示資訊12是例示為在自動給物機1的透光面板11上,對應於多種銷售商品的多個二維條碼(QR code),且為更完整包括例如非透光的操作面板,在此將呈現商品資訊的位置稱為顯示側面;而行動通訊裝置則例釋為智慧手機;上傳的方式除常見的簡訊外,更可利用時下最流行的App,如WhatsApp、Line或Skype等免費通訊軟體取代要收費的電信簡訊。As shown in Figure 1 to Figure 3, with the applicant's patent application No. 101142280 "Automatic feeder with translucent panel and somatosensory device and display and sales method thereof" is a description of the first preferred embodiment of the present invention: when the consumer wants to redeem the merchandise of the automatic feeder 1 As shown in step 301, the mobile phone number of the automatic feeder 1 and the product identification information 12 presented by the translucent panel 11 are captured by the mobile communication device 3 and uploaded to the point platform 2, in this example, the so-called The product identification information 12 is exemplified as a plurality of two-dimensional barcodes (QR codes) corresponding to a plurality of sales items on the light-transmitting panel 11 of the automatic feeder 1, and is more complete including, for example, a non-light-transmitting operation panel. The location where the product information is presented is called the display side; the mobile communication device is explained as a smart phone; in addition to the common newsletter, the upload method can also take advantage of the most popular apps, such as WhatsApp, Line or Skype. The communications software replaces the telecommunications newsletter to be charged.
於步驟302時,點數平台2的伺服器經由例如3G及網際網路接收此資訊,並經由預先註冊的電話號碼作為辨識資訊,以確認該消費者身分及點數帳戶;在步驟303,點數平台2的伺服器依照傳來的QR code判斷該消費者所選取的商品,並同時確認帳戶內的點數是否足夠兌換,如果消費者帳戶點數大於等於該商品的兌換點數,則如步驟304扣除該商品對應點數,並於步驟305,由點數平台2的伺服器指令該自動給物機1提供該商品,隨後如步驟306所示,點數平台2會傳送一訊息至消費者的智慧手機,告知其帳戶點數異動及餘額。In step 302, the server of the point platform 2 receives the information via, for example, 3G and the Internet, and uses the pre-registered telephone number as the identification information to confirm the consumer identity and credit account; in step 303, The server of the platform 2 determines the item selected by the consumer according to the transmitted QR code, and simultaneously confirms whether the number of points in the account is sufficient for redemption. If the number of points of the consumer account is greater than or equal to the number of points of the item, Step 304 deducts the corresponding points of the commodity, and in step 305, the server of the point platform 2 instructs the automatic feeder 1 to provide the commodity, and then, as shown in step 306, the point platform 2 transmits a message to the consumer. The smart phone of the person informs his account of the number of changes and balance.
反之,如果消費者帳戶裡沒有足夠點數,則如步驟307所示,由點數平台2的伺服器指令發送一訊息給消費者,告知點數不足及商品之差額,隨後如步驟308所示,由消費者決定是否在一分鐘內以現金或電子錢包付款,補足差額換購商品,當消費者在一分鐘內補足差額,則如步驟305, 點數平台2的伺服器指令自動給物機1提供該商品;反之,在步驟309若超過一分鐘未收到補足的差額,則取消本次商品的兌換。Conversely, if there are not enough points in the consumer account, as shown in step 307, a message is sent by the server command of the point platform 2 to the consumer, indicating the difference between the number of points and the item, and then as shown in step 308. It is up to the consumer to decide whether to pay in cash or e-wallet within one minute, to make up the difference to repurchase the goods, and when the consumer makes up the difference in one minute, as in step 305, The server command of the point platform 2 automatically supplies the product to the product 1; otherwise, if the difference is not received in step 309 for more than one minute, the redemption of the product is cancelled.
當然,點數平台包含眾多商品業者,每一業者皆可發行各自的點數供消費者累積與兌換自家商品,因此點數平台必須提供消費者點數交換服務,提供消費者以一定的匯率,交換不同業者間的點數,方便消費者以各商家點數去兌換各自提供的商品。Of course, the point platform includes a large number of commodity manufacturers, each industry can issue their own points for consumers to accumulate and exchange their own goods, so the point platform must provide consumer point exchange services to provide consumers with a certain exchange rate, Exchange points between different players to facilitate consumers to exchange the goods offered by each business point.
如熟悉本技術領域人士所能輕易理解,所謂商品標示資訊除上述的QRcode外,如一維條碼技術、其他特殊編碼、甚至是商品實物,只要能讓點數平台順利辨別出,消費者是要兌換哪一台自動給物機的哪一項商品,都可以應用在本案之中,同時本案所提到消費者利用的行動通訊裝置,也不局限於手機,任何能透過網際網路或者電信網路傳遞訊息的裝置,如平板電腦甚至是支援網路功能的照相機等,皆可作為本案的資訊傳輸媒介。As can be easily understood by those skilled in the art, the so-called product identification information, in addition to the above QRcode, such as one-dimensional bar code technology, other special codes, or even physical goods, as long as the point platform can be successfully identified, the consumer is to redeem Which of the automatic feeders can be used in this case, and the mobile communication devices used by consumers in this case are not limited to mobile phones, and any network or telecommunication network can be used. Devices that transmit messages, such as tablets and even cameras that support network functions, can be used as information transmission media for this case.
本發明第二實施例,如圖4所示即以一數字編碼取代QRcode,作為商品標示資訊12’,而消費者可利用如同第一實施例的拍照上傳,亦或者可直接輸入對應商品的數字編碼,並傳送至點數平台進行後續兌換商品的步驟,其中每一數字編碼內容至少要包含該自動給物機代碼121’,以及每一項商品代碼122’,使得點數平台收到該訊息後,可辨別出該商品所需的對應點數,以進行後續的兌換步驟,並指令該自動給物機1’提供商品。In the second embodiment of the present invention, as shown in FIG. 4, a QR code is used instead of the QR code as the product identification information 12', and the consumer can use the photo uploading as in the first embodiment, or directly input the number of the corresponding product. Encoding and transmitting to the point platform for subsequent redemption of the merchandise, wherein each digitally encoded content includes at least the auto-storage code 121', and each merchandise code 122', such that the credit platform receives the message Thereafter, the corresponding number of points required for the item can be discriminated for the subsequent redemption step, and the automatic feeder 1' is instructed to provide the item.
消費者同樣可透過現金或電子錢包等支付卡在自動給物機上消費,進而累積點數,本發明第三實施例中,消費者在自動給物機選取商品後,可 利用智慧手機拍下商品外觀,並傳送至點數平台以累積點數,點數累積的步驟請一併參考圖5,在步驟501自動給物機提供多種商品供消費者選購,並將所選擇的商品外觀及自動給物機代碼利用智慧手機拍下傳送至點數平台,其中自動給物機代碼本例例示為一串阿拉伯數字,做為點數平台辨別之用,接著步驟502點數平台經由網路接收消費者傳來的商品外觀與自動給物機代碼,由步驟503點數平台確認消費者於該自動給物機完成消費,並累積一對應點數至消費者帳戶中,隨後步驟504點數平台會傳送一訊息至消費者的智慧手機,告知其帳戶點數異動及餘額。The consumer can also use the payment card such as cash or electronic wallet to spend on the automatic feeder, thereby accumulating the number of points. In the third embodiment of the present invention, the consumer can select the product after the automatic feeder. Use the smart phone to take the appearance of the product and transfer it to the point platform to accumulate points. For the steps of accumulating points, please refer to Figure 5, and in step 501, the machine is automatically provided with a variety of products for consumers to purchase. The selected product appearance and automatic machine code are transmitted to the point platform using the smart phone, and the automatic machine code is exemplified as a string of Arabic numerals, used as a point platform for discriminating, and then step 502 points The platform receives the appearance of the goods and the automatic machine code sent by the consumer via the network, and the step 503 points platform confirms that the consumer completes the consumption at the automatic feeder, and accumulates a corresponding point to the consumer account, and then Step 504 points the platform will send a message to the consumer's smart phone to inform them of the account point change and balance.
綜合以上所述,本案主要在提供一種關於自動給物機點數累積與兌換方法,消費者透過在自動給物機上消費可累積點數,並且可利用點數兌換其他商品,在不景氣的年代,藉由這樣的消費模式,大大提升消費者的購物意願,一旦購物的人變多,業者銷售業績也跟著成長,如此一來業者也願意提供更優質及價格更實惠的商品給消費者,藉此達成消費者與業者間的雙贏。In summary, the case is mainly to provide a method for accumulating and redeeming points of automatic feeders. Consumers can accumulate points by spending on automatic feeders, and can use points to redeem other goods in a downturn. In this era, the consumption pattern of consumers has greatly increased the willingness to shop. Once the number of people who shop has increased, the sales performance of the industry will also grow. As a result, the industry is willing to provide better and more affordable products to consumers. In this way, a win-win situation between consumers and the industry is achieved.
惟以上所述者,僅為本發明之較佳實施例而已,不能以此限定本發明實施之範圍,凡是依本發明申請專利範圍及發明說明書內容所作之簡單的等效變化與修飾,皆應仍屬本發明專利涵蓋之範圍內。The above is only the preferred embodiment of the present invention, and the scope of the present invention is not limited thereto, and any simple equivalent changes and modifications made in accordance with the scope of the present invention and the contents of the description of the invention should be It is still within the scope of the invention patent.
1、1’‧‧‧自動給物機1, 1'‧‧‧Automatic feeder
11‧‧‧透光面板11‧‧‧Lighting panel
12、12’‧‧‧商品標示資訊12, 12’‧‧‧ Product Marking Information
121’‧‧‧自動給物機代碼121’‧‧‧Automatic Machine Code
122’‧‧‧商品代碼122’‧‧‧ commodity code
2‧‧‧點數平台2‧‧‧ points platform
3‧‧‧行動通訊裝置3‧‧‧Mobile communication device
301-309‧‧‧步驟301-309‧‧‧Steps
501-504‧‧‧步驟501-504‧‧‧Steps
圖1為本發明第一較佳實施例自動給物機點數兌換方法示意圖。1 is a schematic diagram of a method for redeeming points of an automatic feeder according to a first preferred embodiment of the present invention.
圖2為圖1行動通訊裝置擷取商品標示資訊與傳送示意圖。FIG. 2 is a schematic diagram of the information and transmission information of the mobile communication device of FIG. 1 .
圖3為消費者以點數兌換商品的流程圖,是說明點數平台接收到消費者資訊並判斷其帳戶點數是否足夠兌換商品,並指令自動給物機提供商品。FIG. 3 is a flow chart of the consumer redeeming goods by points, which means that the point platform receives the consumer information and determines whether the account points are enough to redeem the goods, and instructs the automatic delivery of the goods to the goods.
圖4為本發明第二實施例數字代碼示意圖。4 is a schematic diagram of a digital code in accordance with a second embodiment of the present invention.
圖5為本發明第三實施例消費者透過自動給物機消費並累積點數的流程圖,是說明點數平台接收到消費者資訊且確認該消費者於該自動給物機完成消費,並累積一對應點數至消費者帳戶。5 is a flow chart of a consumer purchasing and accumulating points through an automatic feeder according to a third embodiment of the present invention, which illustrates that the point platform receives consumer information and confirms that the consumer completes consumption at the automatic feeder, and Accumulate a corresponding number of points to the consumer account.
301-309‧‧‧步驟301-309‧‧‧Steps
Claims (9)
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TWI570669B (en) * | 2015-08-06 | 2017-02-11 | 邵氏數位顏色有限公司 | Vending system and control method thereof |
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TW201222447A (en) * | 2010-11-25 | 2012-06-01 | Ping-Guan Chen | Integrated method and system for redeeming bonus point |
TW201229936A (en) * | 2011-01-11 | 2012-07-16 | Wen-Dian Ceng | Diversified service method for mobile marketing platform |
US8332323B2 (en) * | 2008-05-30 | 2012-12-11 | Mr. Qr10 Gmbh & Co. Kg. | Server device for controlling a transaction, first entity and second entity |
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US8332323B2 (en) * | 2008-05-30 | 2012-12-11 | Mr. Qr10 Gmbh & Co. Kg. | Server device for controlling a transaction, first entity and second entity |
TW201222447A (en) * | 2010-11-25 | 2012-06-01 | Ping-Guan Chen | Integrated method and system for redeeming bonus point |
TW201229936A (en) * | 2011-01-11 | 2012-07-16 | Wen-Dian Ceng | Diversified service method for mobile marketing platform |
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