TWI436291B - Virtual-practical integrated mobile shopping system and method thereof - Google Patents

Virtual-practical integrated mobile shopping system and method thereof Download PDF

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TWI436291B
TWI436291B TW99131836A TW99131836A TWI436291B TW I436291 B TWI436291 B TW I436291B TW 99131836 A TW99131836 A TW 99131836A TW 99131836 A TW99131836 A TW 99131836A TW I436291 B TWI436291 B TW I436291B
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physical
mobile device
product
store
radio frequency
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TW201214315A (en
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Chitung Chen
Iuonchang Lin
Chunchiang Lin
Shyhchang Tsaur
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Nat Univ Chin Yi Technology
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虛實整合行動化購物系統及方法Virtual and integrated mobile shopping system and method

本發明是有關於一種購物系統,且特別是有關於一種虛實整合的行動化購物系統。The present invention relates to a shopping system, and more particularly to a mobile shopping system that is integrated with virtual reality.

由於現代人生活型態改變,生活步調加快,在忙碌的生活中,人們幾乎沒有時間在平日出門採購日常用品。因此,多數人以養成在假日一次購足長時間所需的生活用品,或者是直接以網路購物的方式採買。Due to the changing lifestyle of modern people, the pace of life is accelerating, and in busy life, people have little time to purchase daily necessities at Pingpingmen. Therefore, most people develop the daily necessities they need to buy for a long time on holiday, or buy them directly online.

首先,現代人出門購物必須分別攜帶手機、錢包等,將其分開攜帶不但較不方便也容易遺失。第二,人們常有自己習慣購買的商品類型及品牌,然而並非各個賣場皆有販售所有品牌及類型,因此,人們常為了尋找特定商品而在不同賣場間奔波。另外,當大量採買過程中,搬動商品往往必須花許多力氣,甚至容易造成身體負擔,且對於沒有汽機車代步的消費者,購買大量商品也是極大的負擔。First of all, modern people must carry mobile phones, wallets, etc. separately when they go out shopping. It is not only inconvenient but also easy to lose them. Second, people often have the types and brands they are accustomed to purchase. However, not all stores sell all brands and types. Therefore, people often travel between different stores in order to find specific products. In addition, in the process of mass purchasing, moving goods often has to spend a lot of effort, and even easily cause physical burden, and for consumers who do not have steam locomotives, it is also a great burden to purchase a large number of goods.

再者,網路購物是經由網路上虛擬的商場,透過觀看虛擬商場的圖片及文字介紹,確認是否為消費者所需的商品,並經由線上刷卡或匯款結帳,而商品會直接寄送到家中。但,網路購物常因無法看到實體商品,而當消費者收到實體商品時,往往會因實體商品與圖片上的落差而感到不滿意。In addition, online shopping is through the virtual shopping mall on the Internet. By viewing the pictures and texts of the virtual shopping mall, it is confirmed whether it is the product that the consumer needs, and the card is sent online by credit card or remittance, and the goods are sent directly. at home. However, online shopping often cannot see physical goods, and when consumers receive physical goods, they are often dissatisfied with the gap between physical goods and pictures.

因此,本發明之一態樣是在提供一種虛實整合行動化購物系統,透過網路、行動裝置以及賣場的結合,使消費者能在網路虛擬的商場了解購物資訊,並可前往實體商場觀看實體商品再決定是否購買,其可建立一種方便又省時的消費模式。Therefore, one aspect of the present invention is to provide a virtual and integrated mobile shopping system, which enables consumers to understand shopping information in a virtual shopping mall through a combination of a network, a mobile device, and a store, and can go to a physical mall to watch. The physical commodity then decides whether to purchase, which can establish a convenient and time-saving consumption mode.

依據本發明一實施方式,提供一種虛實整合行動化購物系統,包含一網路平台、一行動裝置以及一賣場。網路平台用以建立一賣場商品資料庫。行動裝置用以連線至網路平台,並自賣場商品資料庫下載一商品訊息。行動裝置包含一NFC(Near Field Communication,短距離高頻無線通訊)裝置。賣場用以陳列賣場商品資料庫紀錄之至少一實體商品,而實體商品包含一無線射頻標籤。無線射頻標籤供NFC裝置讀取無線射頻標籤之一實體商品代號,其中行動裝置可將實體商品代號編輯成一訂單,並透過NFC裝置回傳至網路平台,並進行付款。另外,無線射頻標籤更可設置於賣場的商品架上(如設置於各種類實體商品的價目表旁),而一無線射頻標籤相對應一個種類實體商品的價格。藉此,一個種類的實體商品僅需設置一個無線射頻標籤,而不需要在各個實體商品上設置無線射頻標籤。According to an embodiment of the present invention, a virtual reality integrated mobile shopping system is provided, including a network platform, a mobile device, and a store. The network platform is used to build a store merchandise database. The mobile device is connected to the network platform and downloads a product message from the store product database. The mobile device includes an NFC (Near Field Communication) device. The store is used to display at least one physical item of the store merchandise database record, and the physical item includes a radio frequency tag. The radio frequency tag is used by the NFC device to read one of the physical product codes of the radio frequency tag, wherein the mobile device can edit the physical product code into an order and transmit it back to the network platform through the NFC device and make payment. In addition, the radio frequency tag can be set on the merchandise shelf of the store (such as set beside the price list of various types of physical goods), and a radio frequency tag corresponds to the price of one type of physical commodity. In this way, only one radio frequency tag needs to be set for one type of physical commodity, and it is not necessary to set a radio frequency tag on each physical commodity.

依據上述實施方式之虛實整合行動化購物系統,行動裝置內建有Android作業系統。而行動裝置之NFC裝置包含一無線讀取裝置、一資訊交換裝置以及一電子錢包。無線讀取裝置用以讀取無線射頻標籤之實體商品代號。一資訊交換裝置用以將訂單傳至網路平台,並接收網路平台確認之一訊息。電子錢包用以進行付款。其中,電子錢包可為一儲值卡或一信用卡。According to the virtual reality integrated mobile shopping system of the above embodiment, the mobile device has an Android operating system built therein. The NFC device of the mobile device includes a wireless reading device, an information exchange device, and an electronic wallet. The wireless reading device is configured to read the physical commodity code of the wireless radio frequency tag. An information exchange device is used to transmit the order to the network platform and receive a message from the network platform. The e-wallet is used for payment. The electronic wallet can be a stored value card or a credit card.

另外,實體商品之無線射頻標籤為一被動式無線射頻標籤。網路平台則包含一POS系統(Point of Sales,電腦銷售點管理系統),用以接收行動裝置發送之訂單。In addition, the radio frequency tag of the physical commodity is a passive radio frequency tag. The network platform includes a POS system (Point of Sales) to receive orders sent by mobile devices.

本發明之另一態樣是在提供一種虛實整合行動化購物方法,透過網路、行動裝置以及賣場的結合,建立一種方便又省時的消費模式。Another aspect of the present invention is to provide a virtual and integrated mobile shopping method that establishes a convenient and time-saving consumption mode through a combination of a network, a mobile device, and a store.

依據本發明另一實施方法,提供一種虛實整合行動化購物方法,其步驟包含使用一行動裝置連接至一網路平台之一賣場商品資料庫,並下載一商品訊息。至一賣場透過行動裝置讀取一實體商品之實體商品代號。利用行動裝置將實體商品代號編輯成一訂單,回傳至網路平台。並透過行動裝置內建之一電子錢包付款。According to another embodiment of the present invention, a virtual reality integrated mobile shopping method is provided, the method comprising the steps of connecting to a store product database of a network platform by using a mobile device, and downloading a product message. The physical commodity code of a physical commodity is read by a mobile device through a mobile device. Use the mobile device to edit the physical product code into an order and return it to the network platform. And pay through one of the built-in electronic wallets in the mobile device.

依據上述實施方式之虛實整合行動化購物方法,其中編輯訂單包含編輯實體商品之數量以及取貨方式。而且,行動裝置內建有一NFC裝置。According to the above embodiment, the virtual reality integrated mobile shopping method, wherein the editing order includes the quantity of the edited entity goods and the picking method. Moreover, the mobile device has an NFC device built in.

消費者可先透過網路平台上的賣場商品資料庫中,查看各種商品的銷售地點、金額等資訊,並將商品訊息,如:商品最新售價等下載至行動裝置上,並前往賣場觀看實體商品。透過行動裝置中的NFC裝置讀取實體商品上配設的無線射頻標籤中的實體商品代號,並在行動裝置中編輯訂單,如所欲購買的實體商品數量、取貨方式等,並將訂單傳傳至網路平台,並利用NFC裝置進行付款。藉此,可達到省時便利的效果。Consumers can first view the sales location, amount and other information of various products through the store product database on the network platform, and download the product information, such as the latest price of the product, to the mobile device, and go to the store to view the entity. commodity. Reading the physical commodity code in the radio frequency tag disposed on the physical commodity through the NFC device in the mobile device, and editing the order in the mobile device, such as the number of physical commodities to be purchased, the pickup method, etc., and transmitting the order Transfer to the web platform and use the NFC device for payment. Thereby, the effect of saving time and time can be achieved.

請參照第1圖,其繪示依照本發明一實施方式的一種虛實整合行動化購物系統之系統方塊圖。虛實整合行動化購物系統包含網路平台100、行動裝置200以及一賣場300。網路平台100用以建立一賣場商品資料庫110。行動裝置200用以連線至網路平台100,並自賣場商品資料庫110下載一商品訊息。行動裝置200包含NFC(Near Field Communication,短距離高頻無線通訊)裝置210。賣場300用以陳列賣場商品資料庫110紀錄之實體商品310。實體商品310包含無線射頻標籤311,供NFC裝置210讀取無線射頻標籤311之實體商品代號,其中行動裝置200可將實體商品代號編輯成一訂單,並透過NFC裝置210回傳至網路平台100,並進行付款。由此可知,虛實整合的意思即代表消費者可預先透過網路平台100查看虛擬的商品訊息,再前往賣場300實際挑選實體商品310,消除消費者對於網路上的商品訊息與實體商品有落差的疑慮。Please refer to FIG. 1 , which is a block diagram of a system of a virtual reality integrated mobile shopping system according to an embodiment of the invention. The virtual reality integrated mobile shopping system includes a network platform 100, a mobile device 200, and a store 300. The web platform 100 is used to create a store merchandise repository 110. The mobile device 200 is configured to connect to the network platform 100 and download a product message from the store product database 110. The mobile device 200 includes an NFC (Near Field Communication) device 210. The store 300 is used to display the physical merchandise 310 recorded in the store merchandise database 110. The physical item 310 includes a radio frequency tag 311 for the NFC device 210 to read the physical item code of the radio frequency tag 311. The mobile device 200 can edit the physical item code into an order and transmit it back to the network platform 100 through the NFC device 210. And make a payment. It can be seen that the meaning of virtual reality integration means that the consumer can view the virtual product information through the network platform 100 in advance, and then go to the store 300 to actually select the physical product 310, thereby eliminating the consumer's gap between the product information and the physical product on the network. doubt.

具體而言,網路平台100可供連鎖賣場或是各銷售商將所販售的商品資訊(如:價格、販售地點、庫存貨數量等)建立在賣場商品資料庫110中,且可隨時將新上市的商品資訊上傳或定期更換商品的價格或存貨數量等訊息。Specifically, the network platform 100 can be used by the chain store or each vendor to establish the merchandise information (such as price, location of sale, quantity of inventory, etc.) sold in the store merchandise database 110, and can be at any time. Upload or periodically change the price of the item or the quantity of the item.

另外,網路平台100包含POS系統120(Point of Sales,電腦銷售點管理系統),用以接收行動裝置200發送之訂單。POS系統120可為單一賣場的銷售管理系統,作為賣場內收銀和銷售紀錄等作業;更可作為大型連鎖賣場的銷售管理系統,有助於連鎖賣場整體進貨及貨物分配的業務管理。In addition, the network platform 100 includes a POS system 120 (Point of Sales) for receiving orders sent by the mobile device 200. The POS system 120 can be a single store sales management system, as a cashier and sales record in the store; and can also be used as a sales management system for large chain stores, and contributes to the overall management of the chain stores and the distribution of goods.

行動裝置200可為手機、PDA等攜帶式裝置,係內建有Android作業系統,而NFC裝置210則可由Android作業系統模擬之。NFC裝置210中包含無線讀取裝置211、資訊交換裝置212以及電子錢包213。無線讀取裝置211用以讀取無線射頻標籤311之實體商品代號,藉此,將消費者與購買之商品的實體商品代號存入行動裝置200中,以便訂單的編輯。資訊交換裝置212用以將訂單傳至網路平台100之POS系統120,並在POS系統120確認定單內容後,接收其確認之訊息;換句話說,資訊交換裝置212可提供行動裝置200與網路平台100間的雙向聯繫。電子錢包213則用以進行付款。電子錢包213可為一儲值卡(如:悠遊卡等),讓消費者可在消費前先行將現金加值至儲值卡中,當確認購物訂單後,直接透過與POS系統120確認由儲值卡結帳扣款,即完成付款程序。另外,電子錢包213亦可為一信用卡,在與POS系統120確認訂單後,從行動裝置200中選擇使用信用卡付款,即可完成付款程序。The mobile device 200 can be a portable device such as a mobile phone or a PDA, and has an Android operating system built therein, and the NFC device 210 can be simulated by the Android operating system. The NFC device 210 includes a wireless reading device 211, an information exchange device 212, and an electronic wallet 213. The wireless reading device 211 is configured to read the physical commodity code of the wireless radio frequency tag 311, thereby storing the physical commodity code of the consumer and the purchased commodity into the mobile device 200 for editing of the order. The information exchange device 212 is configured to transmit the order to the POS system 120 of the network platform 100, and after the POS system 120 confirms the order content, receives the confirmation message; in other words, the information exchange device 212 can provide the mobile device 200 and the network. Two-way contact between road platforms 100. The e-wallet 213 is used to make payments. The e-wallet 213 can be a stored value card (such as a leisure card, etc.), so that the consumer can add the cash to the stored value card before consumption, and after confirming the purchase order, directly confirm the storage by the POS system 120. The value card is debited and the payment process is completed. In addition, the electronic wallet 213 can also be a credit card. After confirming the order with the POS system 120, the mobile device 200 can select the payment by credit card to complete the payment process.

賣場300中,各個實體商品310上設有無線射頻標籤311。無線射頻標籤311主要為被動式無線射頻標籤,使用者必須將行動裝置200靠近實體商品310之無線射頻標籤311,使NFC裝置210中的無線讀取裝置211可讀取到無線射頻標籤311中的實體商品代號。當行動裝置200內存有消費者欲購買商品的實體商品代號後,消費者可透過NFC裝置210在行動裝置200中編輯訂單,訂單內容可包含欲購買的商品數量、取貨方式等,並傳至POS系統120。再確認POS系統120回傳之訊息,確認訂單無誤後,可於NFC裝置210中選擇付款方式傳至POS系統120完成結帳。In the store 300, a radio frequency tag 311 is disposed on each physical item 310. The radio frequency tag 311 is mainly a passive radio frequency tag, and the user must bring the mobile device 200 close to the radio frequency tag 311 of the physical commodity 310 so that the wireless reading device 211 in the NFC device 210 can read the entity in the radio frequency tag 311. Product code. After the mobile device 200 has a physical product code of the consumer to purchase the product, the consumer can edit the order in the mobile device 200 through the NFC device 210, and the order content may include the quantity of the product to be purchased, the picking method, etc., and the POS system 120. After confirming the message returned by the POS system 120 and confirming that the order is correct, the payment method can be selected in the NFC device 210 and transmitted to the POS system 120 to complete the checkout.

另外,無線射頻標籤311更可設置於賣場300的商品架上(如設置於各種類實體商品310的價目表旁),而一無線射頻標籤311相對應一個種類實體商品310的價格。藉此,一個種類的實體商品310僅需設置一個無線射頻標籤311,而不需要在各個實體商品310上設置無線射頻標籤311。In addition, the radio frequency tag 311 can be disposed on the merchandise rack of the store 300 (eg, placed beside the price list of the various types of physical merchandise 310), and the radio frequency tag 311 corresponds to the price of the merchandise merchandise 310 of one category. Thereby, one type of physical commodity 310 only needs to set one radio frequency tag 311, and it is not necessary to set the radio frequency tag 311 on each physical commodity 310.

請參照第2圖,係繪示本發明另一實施方式之虛實整合行動化購物方法之流程圖。虛實整合行動化購物方法包含步驟如下:Referring to FIG. 2, a flow chart of a virtual reality integrated mobile shopping method according to another embodiment of the present invention is shown. The virtual and integrated mobile shopping method includes the following steps:

步驟400:消費者可先透過一行動裝置連結至一網路平台之賣場商品資料庫,下載最新的商品訊息,其中商品訊息可包含各賣場的販售價格、賣場中商品的存貨量、或是各賣場所販賣的品牌列表等資訊。藉此,消費者可先了解不同賣場的商品訊息,在考量個人的需求,前往適合的賣場參考實體商品或是購買,可節省親自到不同賣場比較的時間。Step 400: The consumer may first connect to a store product database of a network platform through a mobile device to download the latest product information, wherein the product information may include the sales price of each store, the inventory of the goods in the store, or Information such as a list of brands sold at various sales outlets. In this way, consumers can first understand the product information of different stores, consider the individual needs, go to the appropriate store to refer to the physical goods or purchase, can save time in person to different stores.

步驟410:由於行動裝置內建有NFC裝置,因此,消費者抵達賣場後,可透過行動裝置讀取實體商品上的無線射頻標籤,將無線射頻標籤內的實體商品代號存入行動裝置內。Step 410: Since the mobile device has an NFC device built in, after the consumer arrives at the store, the mobile device can read the wireless radio frequency tag on the physical commodity through the mobile device, and store the physical commodity code in the wireless radio frequency tag into the mobile device.

步驟420:利用行動裝置將實體商品代號編輯成一訂單,其中訂單內容包含實體商品的數量及取貨方式(如自取或宅配)等。訂單編輯完成後,透過NFC裝置將訂單傳至網路平台的POS系統,並確認POS系統回傳訂單訊息。Step 420: Edit the physical product code into an order by using the mobile device, wherein the order content includes the quantity of the physical goods and the manner of picking up (such as self-collection or home delivery). After the order is edited, the order is transmitted to the POS system of the network platform through the NFC device, and the POS system returns the order message.

步驟430:在確認訂單後,消費者即可透過行動裝置上的NFC裝置內建之電子錢包付款,例如利用內建的儲值卡或是信用卡付款,而無需攜帶現金或另行提款。Step 430: After confirming the order, the consumer can pay through the built-in electronic wallet of the NFC device on the mobile device, for example, by using a built-in stored value card or a credit card, without carrying cash or another withdrawal.

而賣場會在完成付款程序後,依照訂單上的取貨方式,將商品打包送到消費者手上。After the completion of the payment process, the store will package the goods to the consumers according to the pick-up method on the order.

綜上所述,虛實整合行動化購物系統及方法具有下列幾項優點:In summary, the virtual and integrated mobile shopping system and method have the following advantages:

1. 消費者可先至網路平台查詢及下載商品訊息,避免消費者為了找尋特定商品,而花費過多時間在多間賣場間奔波。1. Consumers can first query and download product information on the Internet platform to prevent consumers from spending too much time running through multiple stores in order to find specific products.

2. 消費者在確認商品訊息後,仍可實際前往賣場,確認實體商品是否與網路平台上提供的商品訊息有落差,再決定是否購買。藉此,可減少因網路上的商品訊息與實體商品不符而產生的消費購物糾紛,進一步保障消費者的權益。2. After confirming the product information, the consumer can still actually go to the store to confirm whether the physical product has a difference with the product information provided on the network platform, and then decide whether to purchase. In this way, consumer shopping disputes caused by the inconsistency between product information on the Internet and physical goods can be reduced, and the rights and interests of consumers are further protected.

3. 透過行動裝置讀取實體商品代號來代替一邊購物一邊拿取商品的購物模式,特別是在大量採買的過程中,節省了許多搬動商品的力氣。3. Reading the physical product code through the mobile device instead of shopping while taking the merchandise shopping mode, especially in the process of mass purchasing, saves a lot of effort to move the merchandise.

4. 透過編輯訂單可縮短結帳的流程,而電子錢包結帳則減少了結帳時間。4. The process of checkout can be shortened by editing the order, while the e-wallet checkout reduces the checkout time.

5. 供消費者選擇取貨方式,可增加購物的便利性。5. For consumers to choose the way to pick up, can increase the convenience of shopping.

雖然本發明已以實施方式揭露如上,然其並非用以限定本發明,任何熟習此技藝者,在不脫離本發明之精神和範圍內,當可作各種之更動與潤飾,因此本發明之保護範圍當視後附之申請專利範圍所界定者為準。Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention, and the present invention can be modified and modified without departing from the spirit and scope of the present invention. The scope is subject to the definition of the scope of the patent application attached.

100...網路平台100. . . Network platform

110...賣場商品資料庫110. . . Store product database

120...POS系統120. . . POS system

200...行動裝置200. . . Mobile device

210...NFC裝置210. . . NFC device

211...無線讀取裝置211. . . Wireless reading device

212...資訊交換裝置212. . . Information exchange device

213...電子錢包213. . . electronic wallet

300...賣場300. . . Store

310...實體商品310. . . Physical goods

311...無線射頻標籤311. . . Radio frequency tag

為讓本發明之上述和其他目的、特徵、優點與實施例能更明顯易懂,所附圖式之說明如下:The above and other objects, features, advantages and embodiments of the present invention will become more apparent and understood.

第1圖係繪示依照本發明一實施方式的一種虛實整合行動化購物系統之系統方塊圖。FIG. 1 is a system block diagram of a virtual reality integrated mobile shopping system according to an embodiment of the present invention.

第2圖係繪示本發明另一實施方式之虛實整合行動化購物方法之流程圖。2 is a flow chart showing a virtual and integrated mobile shopping method according to another embodiment of the present invention.

100...網路平台100. . . Network platform

110...賣場商品資料庫110. . . Store product database

120...POS系統120. . . POS system

200...行動裝置200. . . Mobile device

210...NFC裝置210. . . NFC device

211...無線讀取裝置211. . . Wireless reading device

212...資訊交換裝置212. . . Information exchange device

213...電子錢包213. . . electronic wallet

300...賣場300. . . Store

310...實體商品310. . . Physical goods

311...無線射頻標籤311. . . Radio frequency tag

Claims (1)

一種虛實整合行動化購物方法,係應用於複數個賣場,其步驟包含:使用一行動裝置連接至一網路平台之一賣場商品資料庫,並下載一商品訊息,其中該商品訊息包含該些賣場的商品販售價格、該些賣場中的商品存貨量及該些賣場中所販賣的品牌列表;根據該商品訊息至該些賣場中之一者,並透過該行動裝置內建之一NFC裝置讀取至少一實體商品之一無線射頻標籤,以取得至少一實體商品代號;利用該行動裝置將該實體商品代號編輯成一訂單,回傳至該網路平台,其中該訂單包含該實體商品的數量及該實體商品的取貨方式;以及並透過該行動裝置內建之一電子錢包付款。 A virtual and integrated mobile shopping method is applied to a plurality of stores, and the steps include: connecting a store product database to a network platform by using a mobile device, and downloading a product message, wherein the product information includes the stores The price of the merchandise sold, the inventory of the merchandise in the stores, and the list of brands sold in the stores; according to the merchandise message to one of the stores, and reading through one of the built-in NFC devices of the mobile device Obtaining at least one physical product radio frequency tag to obtain at least one physical product code; using the mobile device to edit the physical product code into an order, and transmitting the same to the network platform, wherein the order includes the quantity of the physical commodity and The method of picking up the physical goods; and paying through one of the built-in electronic wallets of the mobile device.
TW99131836A 2010-09-20 2010-09-20 Virtual-practical integrated mobile shopping system and method thereof TWI436291B (en)

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