TWI396097B - Data feed back system and method - Google Patents

Description

Data feedback system and method

The invention relates to a data feedback system and method, in particular to a data feedback system and method for analyzing multimedia advertisement promotion effects.

Today, commercial advertising is highly developed, and multimedia advertising playback devices have been widely used. Many public places with high traffic volume have multimedia advertising devices, such as building elevator entrances, bus stops and subway platforms. These multimedia advertisement playing devices can bring certain promotional effects to the merchants. However, they do not have the promotional effect feedback function, that is, they cannot know whether the advertising content played in a certain period of time attracts passers-by to stop watching, nor can it count the The number of ad viewers during the time period for the merchant to evaluate the ads they play and adjust them in a timely manner.

In view of the above, it is necessary to provide a data feedback system that can return the number of viewers of the multimedia advertisement.

A data feedback system includes: a display unit; a information detecting unit for acquiring the number of viewers who are viewing the display unit; a network unit; and a processing unit that detects from the information through the network unit The measuring unit receives the number of viewers and accumulates the number of viewers for a certain period of time.

A data feedback system includes: a display unit; an image capturing unit for capturing an image of a viewer who is viewing the display unit; a network unit; and a processing unit for transmitting the image through the network unit The unit receives the image of the viewer and acquires the number of viewers based on the image of the viewer, and accumulates the number of viewers for a certain period of time.

A data feedback method includes the following steps: a camera unit captures an image of a viewer viewing a display unit; and a processing unit receives an image of the viewer from the display unit via a network unit, and according to the viewer The image acquires the number of viewers who are viewing the display unit, and accumulates the number of viewers over a certain period of time.

A data feedback method includes the following steps: a information detecting unit acquires the number of viewers who are watching a display unit; and a processing unit receives the number of viewers from the information detecting unit through a network unit, and The number of viewers is accumulated for a certain period of time.

A data feedback method includes the following steps: An image capturing unit captures an image of a viewer viewing a display unit; and a processing unit receives the image of the viewer from the display unit through a network unit, and acquires viewing the display unit according to the image of the viewer The number of viewers, and the cumulative number of viewers over a certain period of time.

The foregoing data feedback system and method obtains the number of viewers who view the display unit by analyzing the image of the viewer, and can accumulate the number of viewers in a certain period of time to facilitate the display unit. The displayed content is instantly evaluated and adjusted.

The present invention will be further described in detail below with reference to the accompanying drawings and preferred embodiments.

Referring to FIG. 1 , in a first preferred embodiment of the present invention, the data feedback system 1 includes a display unit, such as an electronic signage 10, a information detecting unit 12, a storage unit 14, a network unit 16, and a processing unit. Unit 18. The information detecting unit 12 includes a camera module 120 and an image analyzing module 122. The image analyzing module 122 is a microprocessor. The processing unit 18 is a client host, and includes an analysis statistics module 180 and a database 182.

The electronic kanban 10 is configured to display advertisement content. The camera module 120 is disposed above the electronic kanban 10, and the information detecting unit 12 captures an image of a viewer who is viewing the electronic kanban 10 through the camera module 120. The image analysis module 122 is configured to acquire information of the viewer according to the image captured by the camera module 120, where the information of the viewer includes the number of viewers; The storage unit 14 is configured to store information of the viewer. In this embodiment, the image analysis module 122 can detect the image captured by the camera module 120 by using the face detection technology known in the art to obtain the image included in the viewer's image. For the face image, the number of faces is the number of viewers. In other embodiments, the information of the viewer may also include information such as the age, gender, and the like of the viewer, that is, the image analysis module 122 may acquire the number, age, gender, etc. of the viewer according to the image captured by the camera module 120. News.

The information detecting unit 12 can perform the reading or writing operation on the storage unit 14. In this embodiment, the information detecting unit 12 can first write the acquired information of the viewer into the storage unit 14, after an appropriate After the time, the viewer's information is read from the storage device 14, and the viewer's information is transmitted to the processing unit 18 through the network unit 16, and the analysis and statistics module 180 is configured to receive the viewer. Information, and subsequent analysis and statistics of the viewer's information, such as counting the number of male viewers within a specified time period to obtain the number of male viewers during the time period, or for young viewers The quantity is accumulated and counted to obtain the number of young viewers in the time period, and the analysis and statistical results are stored in the database 182. The analysis statistics module 180 can also read the stored statistical results from the database 182 as needed for reference when analyzing new viewer information, for example, from 8 am to 9 am. The number of viewers is compared to the number of viewers in the period from 8:00 to 9:00 pm.

As another embodiment, the information detecting unit 12 can directly access the viewer's information through the network unit 16 while acquiring the viewer's information. The processing unit 18 is sent to the processing unit 18 for the analysis and statistics of the viewer's information in real time.

Through the network unit 16, the processing unit 18 can also receive viewer information of a plurality of multimedia advertisements distributed in different locations for overall analysis and statistics.

Referring to FIG. 2, a first preferred embodiment of the data feedback method of the present invention is applied to the data feedback system 1 and includes the following steps: Step 11: The electronic signage 10 displays advertisement content; Step 12: The camera module 120 Capturing an image of a viewer who is viewing the electronic signboard 10; Step 13: The image analysis module 122 acquires information of the viewer according to the captured image, the information of the viewer includes information such as the number of viewers, age, gender, and the like Step 14: The storage unit 14 stores the information of the viewer; Step 15: The information detecting unit 16 reads the information of the viewer stored in the storage unit 14 and transmits the information to the viewer through the network unit 16. The processing unit 18 analyzes statistics of the viewer's information, such as counting the number of viewers in a certain period of time.

Referring to FIG. 3, in the second preferred embodiment of the present invention, the data feedback system 2 includes a display unit, such as an electronic signboard 20, an image capturing unit 22, a network unit 24, and a processing unit 26. The processing unit 26 includes an image analysis module 260, an analysis statistics module 262, and a database 264.

The electronic kanban 20 is used for displaying advertising content; the camera unit 22 is disposed above the electronic kanban 20, and the processing unit 26 is disposed on a client host. The camera unit 22 is configured to capture an image of a viewer who is viewing the electronic kanban 10, and transmit the captured image of the viewer to the image analysis module 260 through the network unit 24, the image analysis module 260 obtains information of the viewer by analyzing the image of the viewer, the information of the viewer includes the number of viewers, and the image analysis module 260 can also obtain information such as the gender, age range, and the like of the viewer according to the image of the viewer. The analysis and statistics module 262 is configured to analyze and count the information of the viewer, such as accumulating statistics on the number of viewers by time period. The database 264 is used to store statistics and analysis results of the analysis statistics module 262. The analysis statistics module 262 can also read the stored statistical results from the database 264 as needed for reference when analyzing new viewer information.

Through the network unit 24, the processing unit 26 can also receive images of viewers of multiple multimedia advertisements distributed in different locations to obtain viewer information of each lot and perform overall analysis and statistics.

Referring to FIG. 4, a second preferred embodiment of the data feedback method of the present invention is applied to the data feedback system 2, including the following steps: Step 21: The electronic kanban 20 displays advertisement content; Step 22: The camera unit 22 captures The image of the viewer of the electronic signboard 20 is being viewed; Step 23: The image analysis module 260 receives the image of the viewer through the network unit 24, and acquires information of the viewer according to the image of the viewer; Step 24: The analysis and statistics module 262 analyzes and counts the information of the viewer, for example, statistics on the number of viewers of different genders or age groups in a certain period of time; and step 25: the database 264 receives The statistics and analysis results of the information of the viewer by the image analysis module 260 are stored.

The data feedback system 1, 2 and the data feedback method applied thereto can analyze the image of the viewer to obtain the information of the viewer, and analyze, count and store the information of the viewer, which is convenient for the merchant to The performance of the played ad is evaluated and adjusted on the fly.

In summary, the present invention has indeed met the requirements of the invention patent, and has filed a patent application according to law. However, the above description is only a preferred embodiment of the present invention, and it is not possible to limit the scope of the patent application of the present invention. Equivalent modifications or variations made by persons skilled in the art in light of the spirit of the invention are intended to be included within the scope of the following claims.

1, 2‧‧‧ data feedback system

10, 20‧‧‧ electronic board

12‧‧‧Information detection unit

14‧‧‧ storage unit

16, 24‧‧‧ network unit

18, 26‧‧‧ processing unit

22‧‧‧ camera unit

120‧‧‧ camera module

122, 260‧‧‧ Image Analysis Module

180, 262‧‧‧ Analytical Statistics Module

182, 264‧‧ ‧ database

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a block diagram of a first preferred embodiment of the data feedback system of the present invention.

2 is a flow chart of a first preferred embodiment of the data feedback method of the present invention.

Figure 3 is a block diagram of a second preferred embodiment of the data feedback system of the present invention.

4 is a flow chart of a second preferred embodiment of the data feedback method of the present invention.

Claims (7)

A data feedback system includes: a display unit; a information detecting unit configured to acquire the number of viewers who are viewing the display unit, wherein the information detecting unit includes a camera module and an image analyzing module, the camera The module is configured to capture an image of the viewer, the image analysis module is configured to acquire the number of the viewer according to the image of the viewer; a network unit; and a processing unit, the information is obtained from the network unit The detecting unit receives the number of viewers and accumulates the number of viewers for a certain period of time. The data feedback system of claim 1, wherein the display unit is an electronic board. The data feedback system of claim 1, wherein the data feedback system further comprises a storage unit for storing the number of the viewers. The data feedback system of claim 1, wherein the processing unit is a client host, and includes a statistical analysis module and a database, and the statistical analysis module is configured to count the viewer in a certain period of time. Quantity, the database is used to store the statistical results of the number of viewers of the statistical analysis module. A data feedback system includes: a display unit; an image capturing unit for capturing an image of a viewer who is viewing the display unit; a network unit; a processing unit, configured to receive an image of the viewer from the camera unit through the network unit, acquire a number of viewers according to the image of the viewer, and perform the number of viewers in a certain period of time Accumulate statistics. The data feedback system of claim 5, wherein the display unit is an electronic kanban, and the camera unit is disposed at an upper portion of the display unit. A data feedback method includes the following steps: a camera unit captures an image of a viewer viewing a display unit; and a processing unit receives an image of the viewer from the display unit via a network unit, and according to the viewer The image acquires the number of viewers who are viewing the display unit, and accumulates the number of viewers over a certain period of time.