TWI396097B - Data feed back system and method - Google Patents
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Description
本發明涉及一種資料回饋系統及方法,特別涉及一種用於分析多媒體廣告宣傳效果的資料回饋系統及方法。 The invention relates to a data feedback system and method, in particular to a data feedback system and method for analyzing multimedia advertisement promotion effects.
商業宣傳高度發達的今天,多媒體廣告播放裝置得到了廣泛的應用。很多人流量大的公共場所均設有多媒體廣告播放裝置,如大樓電梯入口、公共汽車站及地鐵月臺等。該等多媒體廣告播放裝置可為商家帶來一定的宣傳效果,然,其均不具備宣傳效果回饋功能,即不能知道某一時間段內所播放的廣告內容是否吸引路人駐足觀看,亦不能統計該時間段內廣告觀看者的數量,以供商者對其播放的廣告進行評估以及時作出調整。 Today, commercial advertising is highly developed, and multimedia advertising playback devices have been widely used. Many public places with high traffic volume have multimedia advertising devices, such as building elevator entrances, bus stops and subway platforms. These multimedia advertisement playing devices can bring certain promotional effects to the merchants. However, they do not have the promotional effect feedback function, that is, they cannot know whether the advertising content played in a certain period of time attracts passers-by to stop watching, nor can it count the The number of ad viewers during the time period for the merchant to evaluate the ads they play and adjust them in a timely manner.
鑒於以上內容,有必要提供一種資料回饋系統,可回饋多媒體廣告的觀看者的數量。 In view of the above, it is necessary to provide a data feedback system that can return the number of viewers of the multimedia advertisement.
一種資料回饋系統,包括:一顯示單元;一資訊偵測單元,用於獲取正在觀看該顯示單元的觀看者的數量;一網路單元;及一處理單元,透過該網路單元從該資訊偵測單元接收該觀看者的數量,並於一定時間段內對該觀看者的數量進行累加統計。 A data feedback system includes: a display unit; a information detecting unit for acquiring the number of viewers who are viewing the display unit; a network unit; and a processing unit that detects from the information through the network unit The measuring unit receives the number of viewers and accumulates the number of viewers for a certain period of time.
一種資料回饋系統,包括:一顯示單元;一攝像單元,用於捕捉正在觀看該顯示單元的觀看者的圖像;一網路單元;及一處理單元,用於透過該網路單元從該攝像單元接收該觀看者的圖像,並根據該觀看者的圖像獲取觀看者的數量,以及於一定時間段內對該觀看者的數量進行累加統計。 A data feedback system includes: a display unit; an image capturing unit for capturing an image of a viewer who is viewing the display unit; a network unit; and a processing unit for transmitting the image through the network unit The unit receives the image of the viewer and acquires the number of viewers based on the image of the viewer, and accumulates the number of viewers for a certain period of time.
一種資料回饋方法,包括以下步驟:一攝像單元捕捉觀看一顯示單元的觀看者的圖像;及一處理單元透過一網路單元從該顯示單元接收該觀看者的圖像,並根據該觀看者的圖像獲取正在觀看該顯示單元的觀看者的數量,以及於一定時間段內對該觀看者的數量進行累加統計。 A data feedback method includes the following steps: a camera unit captures an image of a viewer viewing a display unit; and a processing unit receives an image of the viewer from the display unit via a network unit, and according to the viewer The image acquires the number of viewers who are viewing the display unit, and accumulates the number of viewers over a certain period of time.
一種資料回饋方法,包括以下步驟:一資訊偵測單元獲取正在觀看一顯示單元的觀看者的數量;及一處理單元透過一網路單元從該資訊偵測單元接收該觀看者的數量,並於一定時間段內對該觀看者的數量進行累加統計。 A data feedback method includes the following steps: a information detecting unit acquires the number of viewers who are watching a display unit; and a processing unit receives the number of viewers from the information detecting unit through a network unit, and The number of viewers is accumulated for a certain period of time.
一種資料回饋方法,包括以下步驟: 一攝像單元捕捉觀看一顯示單元的觀看者的圖像;及一處理單元透過一網路單元從該顯示單元接收該觀看者的圖像,並根據該觀看者的圖像獲取正在觀看該顯示單元的觀看者的數量,以及於一定時間段內對該觀看者的數量進行累加統計。 A data feedback method includes the following steps: An image capturing unit captures an image of a viewer viewing a display unit; and a processing unit receives the image of the viewer from the display unit through a network unit, and acquires viewing the display unit according to the image of the viewer The number of viewers, and the cumulative number of viewers over a certain period of time.
前述資料回饋系統及方法透過對觀看者的圖像進行分析以得到觀看該顯示單元的觀看者的數量,並可於一定時間段內對該觀看者的數量進行累加統計,方便對該顯示單元所顯示的內容進行即時地評估和調整。 The foregoing data feedback system and method obtains the number of viewers who view the display unit by analyzing the image of the viewer, and can accumulate the number of viewers in a certain period of time to facilitate the display unit. The displayed content is instantly evaluated and adjusted.
下面結合附圖及較佳實施例對本發明作進一步詳細描述。 The present invention will be further described in detail below with reference to the accompanying drawings and preferred embodiments.
請參閱圖1,本發明的第一較佳實施例中,資料回饋系統1包括一顯示單元,如一電子看板10、一資訊偵測單元12、一存儲單元14、一網路單元16及一處理單元18。該資訊偵測單元12包括一攝像模塊120及一圖像分析模塊122,該圖像分析模塊122為一微處理器。該處理單元18為一用戶端主機,其包括一分析統計模塊180及一資料庫182。 Referring to FIG. 1 , in a first preferred embodiment of the present invention, the data feedback system 1 includes a display unit, such as an electronic signage 10, a information detecting unit 12, a storage unit 14, a network unit 16, and a processing unit. Unit 18. The information detecting unit 12 includes a camera module 120 and an image analyzing module 122. The image analyzing module 122 is a microprocessor. The processing unit 18 is a client host, and includes an analysis statistics module 180 and a database 182.
該電子看板10用於顯示廣告內容;該攝像模塊120設置於該電子看板10的上方,該資訊偵測單元12透過該攝像模塊120捕捉正在觀看該電子看板10的觀看者的圖像,該圖像分析模塊122用於根據該攝像模塊120捕捉到的圖像獲取觀看者的資訊,該觀看者的資訊包括觀看者的數量; 該存儲單元14用於存儲該觀看者的資訊。本實施例中,該圖像分析模塊122可採用本領域習知之臉部偵測技術,對由該攝像模塊120所捕捉到的圖像進行偵測,以獲得觀看者的圖像中所包含的人臉圖像,人臉的數量即為該觀看者的數量。其他實施例中,該觀看者的資訊還可包括觀看者的年齡、性別等資訊,即該圖像分析模塊122可根據該攝像模塊120捕捉到的圖像獲取觀看者的數量、年齡、性別等資訊。 The electronic kanban 10 is configured to display advertisement content. The camera module 120 is disposed above the electronic kanban 10, and the information detecting unit 12 captures an image of a viewer who is viewing the electronic kanban 10 through the camera module 120. The image analysis module 122 is configured to acquire information of the viewer according to the image captured by the camera module 120, where the information of the viewer includes the number of viewers; The storage unit 14 is configured to store information of the viewer. In this embodiment, the image analysis module 122 can detect the image captured by the camera module 120 by using the face detection technology known in the art to obtain the image included in the viewer's image. For the face image, the number of faces is the number of viewers. In other embodiments, the information of the viewer may also include information such as the age, gender, and the like of the viewer, that is, the image analysis module 122 may acquire the number, age, gender, etc. of the viewer according to the image captured by the camera module 120. News.
該資訊偵測單元12可對該存儲單元14進行讀或寫的操作,本實施例中,該資訊偵測單元12可先將獲取的觀看者的資訊寫入該存儲單元14中,經過一適當的時間之後,再將觀看者的資訊從該存儲裝置14中讀出,並透過該網路單元16將觀看者的資訊傳送至該處理單元18中,該分析統計模塊180用於接收該觀看者的資訊,並對該觀看者的資訊進行後續分析、統計,如將某一指定時間段內男性觀看者的數量進行累加統計以得到該時間段內男性觀看者的數量,或對青年觀看者的數量進行累加統計以得到該時間段內青年觀看者的數量,其分析、統計結果存儲於該資料庫182中。該分析統計模塊180還可根據需要從該資料庫182中讀取已存儲的統計結果,以供在分析新的觀看者資訊時作為參閱,如,對早上8點到9點這一時間段的觀看者數量與晚上8點到9點這一時間段中觀看者的數量進行比較。 The information detecting unit 12 can perform the reading or writing operation on the storage unit 14. In this embodiment, the information detecting unit 12 can first write the acquired information of the viewer into the storage unit 14, after an appropriate After the time, the viewer's information is read from the storage device 14, and the viewer's information is transmitted to the processing unit 18 through the network unit 16, and the analysis and statistics module 180 is configured to receive the viewer. Information, and subsequent analysis and statistics of the viewer's information, such as counting the number of male viewers within a specified time period to obtain the number of male viewers during the time period, or for young viewers The quantity is accumulated and counted to obtain the number of young viewers in the time period, and the analysis and statistical results are stored in the database 182. The analysis statistics module 180 can also read the stored statistical results from the database 182 as needed for reference when analyzing new viewer information, for example, from 8 am to 9 am. The number of viewers is compared to the number of viewers in the period from 8:00 to 9:00 pm.
作為其他實施例,該資訊偵測單元12亦可於獲取觀看者的資訊的同時直接將該觀看者的資訊透過該網路單元16 傳送至該處理單元18,以供該處理單元18即時地對觀看者的資訊進行分析統計。 As another embodiment, the information detecting unit 12 can directly access the viewer's information through the network unit 16 while acquiring the viewer's information. The processing unit 18 is sent to the processing unit 18 for the analysis and statistics of the viewer's information in real time.
透過該網路單元16,該處理單元18還可接收分佈於不同地段的複數多媒體廣告的觀看者資訊,以進行整體的分析統計。 Through the network unit 16, the processing unit 18 can also receive viewer information of a plurality of multimedia advertisements distributed in different locations for overall analysis and statistics.
請一併參閱圖2,本發明資料回饋方法的第一較佳實施例應用於該資料回饋系統1中,包括以下步驟:步驟11:該電子看板10顯示廣告內容;步驟12:該攝像模塊120捕捉正在觀看該電子看板10的觀看者的圖像;步驟13:該圖像分析模塊122根據捕捉到的圖像獲取觀看者的資訊,該觀看者的資訊包括觀看者數量、年齡、性別等資訊;步驟14:該存儲單元14存儲該觀看者的資訊;步驟15:該資訊偵測單元16讀取存儲於該存儲單元14內部的觀看者的資訊,並將其透過該網路單元16傳送給該處理單元18,該處理單元18對該觀看者的資訊進行分析統計,如,統計某一時間段內觀看者的數量。 Referring to FIG. 2, a first preferred embodiment of the data feedback method of the present invention is applied to the data feedback system 1 and includes the following steps: Step 11: The electronic signage 10 displays advertisement content; Step 12: The camera module 120 Capturing an image of a viewer who is viewing the electronic signboard 10; Step 13: The image analysis module 122 acquires information of the viewer according to the captured image, the information of the viewer includes information such as the number of viewers, age, gender, and the like Step 14: The storage unit 14 stores the information of the viewer; Step 15: The information detecting unit 16 reads the information of the viewer stored in the storage unit 14 and transmits the information to the viewer through the network unit 16. The processing unit 18 analyzes statistics of the viewer's information, such as counting the number of viewers in a certain period of time.
請一併參閱圖3,本發明的第二較佳實施例中,資料回饋系統2包括一顯示單元,如一電子看板20、一攝像單元22、一網路單元24及一處理單元26。該處理單元26包括一圖像分析模塊260、一分析統計模塊262及一資料庫264。 Referring to FIG. 3, in the second preferred embodiment of the present invention, the data feedback system 2 includes a display unit, such as an electronic signboard 20, an image capturing unit 22, a network unit 24, and a processing unit 26. The processing unit 26 includes an image analysis module 260, an analysis statistics module 262, and a database 264.
該電子看板20用於顯示廣告內容;該攝像單元22設置於該電子看板20的上方,該處理單元26設置於一用戶端主機上。該攝像單元22用於捕捉正在觀看該電子看板10的觀看者的圖像,並透過該網路單元24將捕捉到的觀看者的圖像傳送至該圖像分析模塊260,該圖像分析模塊260透過分析觀看者的圖像獲取觀看者的資訊,該觀看者的資訊包括觀看者的數量,該圖像分析模塊260還可根據觀看者的圖像獲取觀看者的性別、年齡段等資訊。該分析統計模塊262用於對該觀看者的資訊進行分析、統計,如按時間段對觀看者的數量進行累加統計。該資料庫264用於存儲該分析統計模塊262的統計、分析結果。該分析統計模塊262還可根據需要從該資料庫264中讀取已存儲的統計結果,以供在分析新的觀看者資訊時作為參考。 The electronic kanban 20 is used for displaying advertising content; the camera unit 22 is disposed above the electronic kanban 20, and the processing unit 26 is disposed on a client host. The camera unit 22 is configured to capture an image of a viewer who is viewing the electronic kanban 10, and transmit the captured image of the viewer to the image analysis module 260 through the network unit 24, the image analysis module 260 obtains information of the viewer by analyzing the image of the viewer, the information of the viewer includes the number of viewers, and the image analysis module 260 can also obtain information such as the gender, age range, and the like of the viewer according to the image of the viewer. The analysis and statistics module 262 is configured to analyze and count the information of the viewer, such as accumulating statistics on the number of viewers by time period. The database 264 is used to store statistics and analysis results of the analysis statistics module 262. The analysis statistics module 262 can also read the stored statistical results from the database 264 as needed for reference when analyzing new viewer information.
透過該網路單元24,該處理單元26還可接收分佈於不同地段的複數多媒體廣告的觀看者的圖像,以獲取各個地段的觀看者資訊,並對其進行整體的分析統計。 Through the network unit 24, the processing unit 26 can also receive images of viewers of multiple multimedia advertisements distributed in different locations to obtain viewer information of each lot and perform overall analysis and statistics.
請一併參閱圖4,本發明資料回饋方法的第二較佳實施方式應用於該資料回饋系統2,包括以下步驟:步驟21:該電子看板20顯示廣告內容;步驟22:該攝像單元22捕捉正在觀看該電子看板20的觀看者的圖像;步驟23:該圖像分析模塊260透過該網路單元24接收該觀看者的圖像,並根據該觀看者的圖像獲取觀看者的資訊; 步驟24:該分析統計模塊262對該觀看者的資訊進行分析、統計,如,於一定時間段內,對不同性別或年齡段的觀看者的數量進行統計;以及步驟25:該資料庫264接收並存儲該圖像分析模塊260對該觀看者的資訊的統計、分析結果。 Referring to FIG. 4, a second preferred embodiment of the data feedback method of the present invention is applied to the data feedback system 2, including the following steps: Step 21: The electronic kanban 20 displays advertisement content; Step 22: The camera unit 22 captures The image of the viewer of the electronic signboard 20 is being viewed; Step 23: The image analysis module 260 receives the image of the viewer through the network unit 24, and acquires information of the viewer according to the image of the viewer; Step 24: The analysis and statistics module 262 analyzes and counts the information of the viewer, for example, statistics on the number of viewers of different genders or age groups in a certain period of time; and step 25: the database 264 receives The statistics and analysis results of the information of the viewer by the image analysis module 260 are stored.
前述資料回饋系統1、2及應用於其的資料回饋方法透過對觀看者的圖像進行分析以得到觀看者的資訊,並對觀看者的資訊進行分析、統計以及存儲,可方便商者對其播放的廣告效果進行即時地評估和調整。 The data feedback system 1, 2 and the data feedback method applied thereto can analyze the image of the viewer to obtain the information of the viewer, and analyze, count and store the information of the viewer, which is convenient for the merchant to The performance of the played ad is evaluated and adjusted on the fly.
綜上所述,本發明確已符合發明專利之要件,遂依法提出專利申請。惟,以上所述者僅為本發明之較佳實施方式,自不能以此限制本案之申請專利範圍。舉凡熟悉本案技藝之人士援依本發明之精神所作之等效修飾或變化,皆應涵蓋於以下申請專利範圍內。 In summary, the present invention has indeed met the requirements of the invention patent, and has filed a patent application according to law. However, the above description is only a preferred embodiment of the present invention, and it is not possible to limit the scope of the patent application of the present invention. Equivalent modifications or variations made by persons skilled in the art in light of the spirit of the invention are intended to be included within the scope of the following claims.
1、2‧‧‧資料回饋系統 1, 2‧‧‧ data feedback system
10、20‧‧‧電子看板 10, 20‧‧‧ electronic board
12‧‧‧資訊偵測單元 12‧‧‧Information detection unit
14‧‧‧存儲單元 14‧‧‧ storage unit
16、24‧‧‧網路單元 16, 24‧‧‧ network unit
18、26‧‧‧處理單元 18, 26‧‧‧ processing unit
22‧‧‧攝像單元 22‧‧‧ camera unit
120‧‧‧攝像模塊 120‧‧‧ camera module
122、260‧‧‧圖像分析模塊 122, 260‧‧‧ Image Analysis Module
180、262‧‧‧分析統計模塊 180, 262‧‧‧ Analytical Statistics Module
182、264‧‧‧資料庫 182, 264‧‧ ‧ database
圖1係本發明資料回饋系統的第一較佳實施例的模塊圖。 BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a block diagram of a first preferred embodiment of the data feedback system of the present invention.
圖2係本發明資料回饋方法的第一較佳實施例的流程圖。 2 is a flow chart of a first preferred embodiment of the data feedback method of the present invention.
圖3係本發明資料回饋系統的第二較佳實施例的模塊圖。 Figure 3 is a block diagram of a second preferred embodiment of the data feedback system of the present invention.
圖4係本發明資料回饋方法的第二較佳實施例的流程圖。 4 is a flow chart of a second preferred embodiment of the data feedback method of the present invention.
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TW200820062A (en) * | 2006-10-27 | 2008-05-01 | Hon Hai Prec Ind Co Ltd | System and method for playing powerpoint files |
TW200910318A (en) * | 2007-08-24 | 2009-03-01 | Coretronic Corp | A method of video content display control and a display and a computer readable medium with embedded OSD which the method disclosed |
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TW201042468A (en) | 2010-12-01 |
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