TWI310921B - Floor display system with variable image orientation - Google Patents

Description

1310921 BRIEF DESCRIPTION OF THE INVENTION [Technical Field of the Invention] A specific embodiment of the present invention relates to a ground display system having a variable image orientation (and other features). Specifically, the image displayed by the ground display system can be oriented and/or re-defined according to the viewer's corner , to make the image easier to see and understand. To orient and/or reorient the image, the image can be rotated, moved, or offset. The form of [Prior Art] appears. Such as - aspects 'in advertising and space is ground-based advertising and other information is usually "vertical space". Advertising boards, walls, ceiling-mounted displays and so on. Another feature that has great potential but is greatly ignored is its “horizontal space”. People try to use the floor space for advertising. Viscous (ie "_" ground stickers. Such stickers can include color images and convey certain advertising messages such as "drinking cola". However, such advertising media are limited = two = state In other respects, the U.S. Patent No. 417,778 (which is incorporated herein by reference) describes the type of illuminating device that can be easily changed to display the image and content. Quickly adjust and effectively target the customers you need. / From St: Displaying images or advertising on the floor or on the ground ~ The audience and the effective communication are still challenging. Among them - how to make the contents of the display easy to watch And understand. On the contrary: vertical pan-towels—there is no (four) image orientation challenge. For example, when looking at a luxury computer monitor or television, from the perspective of the viewer, it shows:

88696.DOC 1310921 ==1 two; two people in most cases always use double... to the sky. Therefore, similarly, advertisements and messages = like in the vertical space, are mostly erect relative to the viewer. Q. From "When in horizontal space" there will also be image orientations, such as 'on the ground and coplanar with the ground' - images can be accessed or viewed from many different directions. Depending on the direction in which the viewer is approaching, the angle from the viewing angle of the image can be erect, inverted, lateral, or inclined to any direction. Specifically, it is assumed that the imagery on the ground is oriented for easy viewing and understanding when the viewer is heading north (i.e., erect relative to the viewer). For the viewing of the south, the image is inverted and therefore difficult to understand. Similarly, assuming that the image on the ground is oriented to the erect 7 when the viewer is heading west, the same image is inverted for the viewer who is heading east. Such considerations can be more complicated if one considers how language differences affect image performance. For example, although English articles are read from left to right and top to bottom, in this order, in Asian languages such as Japanese, the lines of the article progress from left to right and the lines are read from top to bottom. The article in Israel is from right to left. SUMMARY OF THE INVENTION This patent application is based on 35 USC § 119(e) of the following U.S. Provisional Patent Application: Patent Application Serial No. 60/418,626, filed on Nov. 19, 2002, filed on Nov. 19, 2002. No. 60/428,387, and the patent application Serial No. 60/429,044 filed on November 22, 2002. In addition, this patent application is a continuation-in-part of the patent application Serial No. 10/438,923, filed on May 16, 2003. Patent application

88696.DOC 1310921 10/438,923 is a partial application for pending patent application Serial No. 10/285,639 filed November 1, 2002, and 10/285,639 is May 3, 2002 filed for patent application Serial No. 10/137,357 The continuous application was published as US Patent Case No. 6,5,7,285 on January 14, 2003. Patent Application Serial No. 1 0/137,357 is a continuation of the patent application Serial No. 09/767,846, filed on Jan. 24, 2001, and issued to U.S. Patent No. 6,417,778. The patent application serial number 〇9/767,846 is a continuous application for patent application serial number 09/418,752 filed on October 15, 1999, but has now been abolished. Patent Application Serial No. 9/4i8, 752 is a continuation-in-part of the copending patent application Serial No. 9/304,051, filed on Apr. 24, 2001, to U.S. Patent No. 6,219,876. The above patent applications S3 are incorporated herein by reference. A particular embodiment of the invention is directed to a floor display system having a variable image orientation (and other features). In particular, an image displayed by the ground display system can be oriented and/or reoriented according to the viewer's angle to make the image easier to see and understand. In order to orient and/or reorient the image, the image can be rotated, moved or offset. The floor display system can be configured in a public place, such as a commercial establishment or other public building; and it is configured to electronically display any content that can be changed, such as advertising or other information guilt. For example, the ground display system can be placed near the shelf where the product is sold and displays advertisements and promotional content related to the product. In addition to the changing image orientation, the ground display system can include the following features: network data distribution and management, interactivity, image enhancement optics, controlled audio, wide coverage, anti-slip features, aroma technology, defense

S8696.DOC 1310921 Theft, application to orbital and ditches systems, dedicated positioning mechanisms, and implementation of light and flexible. These and other aspects of various embodiments of the invention are described in detail below. As described above, U.S. 6,417,778 discloses a system for transmitting information electronically via a terrestrial display. In particular, the floor display can incorporate a variable electronic display surface, such as a liquid crystal display. The display can be connected to a computer so that images produced by the computer can be displayed on the display. Therefore, the image displayed on the display can be changed by generating a different computer image, and the computer image is displayed on the display. The display may be associated with a base portion of the floor covering, such as within its recess, or the bottom surface, the upper surface of the insert portion of the floor covering. Alternatively, the display can be formed integrally with the base portion or the insertion portion. The changeable display can utilize a plurality of different graphics that can be displayed in the display in any of a variety of ways. For example, the plurality of graphics displayed by the exemplary method may be used in individual or combined form, the graphics may be displayed in a generally fixed position of the display, or may be scrolled through the display. Other options for altering the graphics displayed on the floor covering include the use of luminescent polymers to create and thus change the graphics. The luminescent polymer can be applied to, adhered to, or incorporated into the floor covering. The luminescent polymer can be used in any portion of the floor covering, for example, on the base portion or the insert portion; or on any other portion of various embodiments of the floor covering. Luminescent polymers are described in U.S. Patent Nos. 5,945,502, 5,869,350, and 5,571,626, the disclosures of each of Other options for displays use electronic ink or electronic paper. Electronic paper is available from 88696.DOC -9- 1310921

It is described in U.S. Patent Nos. 5,723,204, 5,604,027, 4,126,854, and 4,143,103, the entireties of each of Electronic paper uses thousands of tiny charged beads to create pixels. The charged beads called Gyricon are about the thickness of a human hair. The two-color beads are embedded in a liquid-filled plastic sheet to form the surface of the electronic paper. Each of the semi-black and white white charged beads rotates under the influence of an electric field. The black or white side of the charged bead makes up the image. Because there is no need to update the image, and because the screen is not backlit, the electronic paper uses only a fraction of the power used by conventional electronic displays. Devices such as electromagnetic pens and printers can be used to obtain images on electronic paper. The electronic ink is available from E Ink c〇rp 蹲f at 4 SpinelH PI., Cambridge, MA 〇2丨%. The electronic ink uses a microencapsulated micromechanical display system. Tiny microcapsules are placed between the two plastic sheets to create pixels. Or the capsule can be sprayed on the surface. Thereby producing a display material. The microcapsules are transparent and contain a mixture of black and white pigment shoulders. A charge passes through the capsules. Due to the static charge, the top of each capsule sinks to the bottom of each capsule. When the pigment flakes float U, the surface appears white. When it sinks to the bottom, under the ink, the surface appears black. Both states are stable: black or:. Placement: The shape of a transparent magnetic frame on the surface of the plastic sheet of the child is controlled by: the display can be connected wirelessly (for example, a computer, and thus by (4) connected to the World Wide Web. If multiple displays are used, all displays Each is available - a single editor changes immediately via the web page.

8S696.DOC 1310921 In accordance with a particular embodiment of the present invention, additional or other techniques as described above may be used to implement a floor display system. As used herein, "ground" means the floor, floor, or any surface including concrete, liquefied, felt, wood, tarpaulin, rubber, enamel, and the like. The figure shows a ground display system 100 in accordance with one embodiment of the present invention. The floor display system 1 includes an electronic display device 101 associated with a floor covering 1 〇 2 . Specifically, the display device 101 can be at least partially connected to, supported by, received by, or associated with the floor covering 102. The floor covering 1 〇 2 and associated electronic display device UH can be of a variety of configurations <RTIgt;</RTI> and can be constructed from a variety of materials, and is not limited to the specific forms described herein. In a specific embodiment, the floor covering 1G2 and the electronic display unit (8) are designed to be used in walking or other (e.g., wheeled shopping cart) modes of travel. Therefore, the 'floor covering and electronic display device should be strong enough to withstand repeated materials, walk, or withstand wheeled vehicles or (4) moving, but not for ground coverings and electronic display devices: or translucent (4) The cover layer through which the electronic display device can be seen to protect the electronic display device from damage caused by the foot or other movements such as scratching the m pieces in the environment. The floor covering 102 can be adhered to the ground and easily moved to various locations. It is mobile and capable. [Embodiment]

Figure 2 shows the top view of the ground cover 1G2 or the plane U side view or the full view and view. As shown in Figures 2A and 2B, the ground cover 102

88696.DOC 1310921 ^ ° ^ V inclined surfaces. In particular, the floor covering 102 can include a plurality of inclined surfaces 212, 213, 214, and 215 that slope downwardly and away from the top surface 200 (which can be the surface of the protective cover of the display device 1〇1, as above As described above, therefore, for a person close to the ground cover, the total perimeter of the ground cover presents an inclined surface. (For example) when the ground cover is placed in the corridor of the merchant's money structure, whether the step (4) passes the ground cover layer or by the wheeled shopping cart, the structure can easily traverse the ground cover layer. . According to a particular embodiment, at least a portion of the device 1() 1 can be configured to be coplanar with - or a plurality of inclined surfaces of the floor covering. For people who are far away or approaching the floor covering, it is easier to see the display of the display device because the display can be slightly higher. 2C and 2D show a particular embodiment of the invention, which may further comprise a flexible or compressible boundary member. The boundary member 22G can be configured to abut the inclined surfaces 212, 213, 214 and the called edge. For example, as shown in cross-sectional view 2D, the 'boundary member 22' can be contiguous with the edge of the inclined surface 215 by providing a flexible surface that allows a person to straddle the ground cover, from the ground to the The sudden change in the feeling that can be felt when the floor covering layer is 1〇2. The material for the boundary material can be (for example only) metal wood, plastic, natural rubber, stone oxide rubber, bead rubber or polyurethane rubber. Referring now to Figure 2, the electronic display device 101 associated with the floor covering 1 〇 2 can be configured to electronically display static (not moving or changing) or dynamic forms (such as scrolling and other moving or changing) graphic images and text. Number information. In particular, the electronic display device 1G1 can be coupled to: 88696.DOC -12- 1310921 controller 103 by wired or wireless means, and can be modified by the controller 103 to display any content selected by the user. For example, as shown in FIG. 1, electronic display device 101 can be coupled to controller 103 by a display drive circuit, such as video graphics adapter card 105. Controller 103 can include any type of electronic logic circuit: for example, a general purpose microprocessor configured with software, or an application specific integrated circuit (ASIC). The driver 105 of the electronic display device can be integrated with or built into the controller 103. The controller may also be in the form of a single-board computer having a processor and a memory, one or more display drive circuits constructed in the board, and a wireless component for communicating with the outside world or for loading data into the memory. . The controller can be coupled to a storage medium 104, which can be any form of media suitable for storing digital data, including random access memory (RAM), read-only memory (ROM), Flash or other non-volatile solid state electronic storage, electronically erasable and programmable read only memory (EEPROM), or disk and/or optical disk storage. The storage medium 104 can store, for example, control software executed by the controller 103, and for controlling the displayed video content on the electronic display 101 under the control of the control software. A user interface (not shown) such as a personal computer having a display monitor and keyboard can be coupled to the controller such that the controller configuration has specific user inputs, such as specific control programs, for generating special display content and / or audio output. An audio device m, such as a speaker, can be further coupled to the controller 103 by the sound card 110. Under the control of the controller 103, the audio device 111 can output the selected audio content stored in the storage 88696.DOC-13-1310921 media 104. Power source 114 supplies power to the various components of the ground display system 1〇〇. The ground display system can further include an inductive device 113 to provide a variety of interactive applications for the terrestrial display system, as detailed below. The sensing device Π3 can be coupled to the controller 1〇3 and provide signals thereto. The connection between the sensing device and the controller can be wired or wireless. ^ Data can be stored in storage medium ΐ θ4 using, for example, data 埠l〇6 coupled to a common system bus. The current bar can be (for example only) a universal serial bus (USB). The terrestrial display system can be progressively included - wireless port 107, which is implemented, for example, using a wireless WAN/Lan card. Via the wireless port 107, the terrestrial display system 1 can be coupled to and communicated with the network 125. The network can be any type of network, including a wide area network (WAN) such as the Internet; or a regional network (e.g., a cal node; LAN) containing, for example, other terrestrial display systems. Via the network 125, the terrestrial display system 1 can be coupled to the servo computers 1 8 of the network by the wireless communication device 112. The servo computer 1〇8 can be coupled to a database 109. The database 1〇9 stores data related to operating the ground display system 100. For example, the database can include video and audio content or control software that can be downloaded to the storage medium 104 of the terrestrial display system. Therefore, the ground display system 1 can be remotely controlled. However, the terrestrial display system 100 does not require networking and can be locally controlled, for example, to download content and control software locally via the data stream 106. In addition, although FIG. 1 shows a wireless communication method and system, it can also be wired, hand-held, or combined with a wireless system. In addition to the above description, the display technology of the display 88696.DOC-14-110921 may include: a liquid crystal display (LCD), a light-emitting diode (LED) ), an organic light-emitting diode (OLED), an electroluminescent (EL) display, a plasma display panel (PDP), a field emission display including a printable field emitter ( Field emission display; FED), ferroelectric display, polymeric light emitting diode (PLED), light emitting poiymer (LEP), electronic paper, and luminescent ceramic materials or other luminescent inorganic materials. Other display technologies used in various embodiments include fiber optic technology in which the distal image is electronically formed and transmitted to a fiber array or fiber bundle using a light source. The remote image source can be inside or outside the floor covering. Other display technologies considered include holographic displays. In this technique, whether white light or a full laser image can be generated inside or outside the ground cover layer 102, and focused by a lens (which can be a Philippine lens), it can be used to view the display 101 at an acute angle. What people see. As described above, the electronic display device 101 can display at least the text data and the graphic image. The content may include separate text data, separate graphic images (such as pictures), or a combination of both; or stationary, moving, or stationary and moving, depending on the content of the selected video. The moving text data and images can be, for example, scrolled. The text data and graphic images can be black and white or full color. Further, the display device 101 may include more than one different display: that is, the display area of the display device may be divided according to the content. For example, the display area may include two or more different "windows", each displaying different content. This type of display is widely known, for example, in the "88696.DOC -15- 1310921 d" TV and a wide range of graphics software applications, including the ubiquitous "Windows" software provided by Microsoft. . Various digital video file formats can be used to generate SV images on the electronic display device 1 , 1, including the animation expert group (Moving (10) e Experts

Group, MPEG), digital universal disc (digita) [program such as ❿; dvd) or digital video disc and flash. Moreover, in accordance with a particular embodiment of the present invention, conventionally used video content can be converted to digital video content for display on an electronic display device 101, for example, in a network television. Such a conversion process involves acquiring a video from a traditional National Television Systems Committee (NTSC) from a tape and capturing it on a computer using a video capture card. An example of such a card is the Targa 2000 RTX board. After the capture, the video will be compressed into a first floor file with a format that can be displayed by digital devices. For example, the building can be saved in the format of i or MPEG 2. According to various embodiments, the components of the above ground display system 1 can be completely built into the ground cover layer 102, completely outside the ground cover layer 102, or some components are placed on the ground cover layer. Within 2, and the other components are outside. Variable Shadow Position FIG. 3 shows a ground display system having a variable image orientation in accordance with one embodiment of the present invention. "Image" means any form that is capable of visual representation 'including images, patterns, words, numbers, etc., either alone or in any combination; in a static or dynamic format or a combination of both. In Figure 3, the ground display system 100 displays different forms 32 〇, 335 88696.DOC -16 - 1310921 ' having the same image, each of which is oriented to be viewed from a different direction. In particular, from the perspective of the first viewer, the image 335 can be substantially "erected" and the image 320 can be substantially "inverted" from the perspective of the first viewer. On the other hand, from the perspective of the second viewer, the image 335 can be substantially "inverted" and the image 320 can be substantially "upright." In the floor display system shown in Figure 3, the electronic display device 101 of the child system includes a plurality of spaced apart display modules or panels 310, 3 15, 325, 330 associated with the floor covering 1 〇 2 . Each panel can be used in combination with any of the above display technologies. Two or more panels can be configured to display the composite image: for example, each of the displays on panels 325 and 33A form a composite image 335. In addition, the separate panels can be configured to display images individually. As used herein, "individual" means not being part of a synthetic image. In addition, each panel can be configured such that the image it displays has a different orientation than the image on the other panel. In some applications, it is best for the viewer to see only the image on the individual panel facing him. In such applications, some standard LCD displays with extremely narrow viewing angles perform well. That is, by suitably oriented display panels 310, 315, 325, 330 in conjunction with such standard LCD technology, the corresponding display can be substantially visually visible from one direction and substantially invisible from another perspective. For example, depending on the LCD technology used, when the viewer approaches or stays near the edge 327 of the panel, it can clearly see the images on the panels 3ι and 315, and the images on the panels 325 and 33 are not clearly visible. Similarly, when the viewer approaches or stays near the edge 329 of the panel, it can clearly see the images on the panels 325 and 330, and the images on the panels 3 10 and 315 cannot be clearly seen. Selectively orient the panel so that it can be accessed

88696.DOC -17- 1310921 The viewer of the ground display system does not need to see an image that is upside down or skewed with him's and therefore does not require effort to understand. Figure 4 shows another possible application of the multi-panel display described above. As shown in Figure *, each panel can be configured to display images of other panels separately (such as using two or more panels to form a composite image in reverse). In the example of FIG. 4, each of the panels 310, 315, 325, 330 displays a respective different hologram 41 〇 , 415 , 425 , 430 , wherein each image is different from at least one of the images. For example, the bits of each image can be selected to be most suitable for viewing from different directions. This feature can be used, for example, to display images that are different from people approaching from different directions. - Generally speaking, when people are mainly configured from two opposite directions, such as in the aisle of a grocery store, at the top or bottom of a flight of stairs, or in an access passage, as shown in Figures 3 and 4. The embodiment of this month is particularly advantageous. It should be noted that the multi-panel display in accordance with a particular embodiment of the present invention is not limited to four panels, more or less than these panels. Figures 5A through 5C show other possibilities in accordance with particular embodiments of the present invention. As shown in Figures 5A through 5C, the ground display system 1 can include electronically rotatable and transferable (i.e., movable or movable) images 52A. The terrestrial display system can further include a plurality of proximity detectors 53A, 54A, 550, 560, for example, included in the sensing device 113. Based on the signals from the proximity detector, the rotatable and transferable image can be rotated and/or transferred to a desired orientation for viewing by the viewer's criteria such as how close the viewer is to the ground display system. In particular, the proximity detectors 530, 540, 550, 560 can be, for example, solid

88696.DOC -18 - 1310921 is defined, adhered, or associated with each side of the floor covering 102. For example, proximity detectors 530, 54A, 55A, 56A can be associated with inclined surfaces 212, 213, 214, and 215 of the floor covering, respectively. The proximity detector can be used to determine the orientation of the given image 52〇 based on the viewer's proximity, point, and at a predetermined time. For example, a proximity detector can be coupled to the controller of the terrestrial display system and issue the L number to the controller. According to the information in the signal received from the proximity detector, the first viewer 58 is closer to the proximity detector by the controller determining that the distance from the second viewer 59 is closer to the proximity detector 540. . This determination by the controller is performed, for example, by performing an appropriate hardware and/or software algorithm. Under the conditions shown in FIG. 5A, for example, the controller can rotate and/or shift the image 520 to the relative The viewer's 58-inch angle is erect. On the other hand, as shown in Fig. 5B, the viewer 59 is closer to the proximity detector 540 than the observer 580 is spaced from the proximity detector 55 by the input of the proximity detector. Under these conditions, the image 52 is rotatable and/or shiftable to an angle relative to the viewer 590. Similarly, as shown in Fig. %, based on the input of the proximity detector, it can be determined that the viewer 59 is closer to the proximity detector 53A than the distance of the viewer 59 from the proximity detector 54A. Under these conditions, image 520 can be rotated and/or transferred to an angle relative to viewer 595. Techniques for performing image rotation and/or transfer are known as described above. For example, many currently available electronic display devices (such as video graphics adapter card 105) and electronic display devices ι〇1 support image rotation and/or transfer with software specifically designed for such operations. As described above, based on the input signal from the proximity detector, the controller 1〇3 can perform the determination of the software, for example,

88696.DOC -19- 1310921 Determine trees to determine which of the plurality of viewers is off the ground: the display system and one of its sides are closest. Then, the controller executes the corresponding rotation = and / or rotation (four) body, so that the display image is rotated and / scaled. It should be noted that 'the rotation and/or transfer of the image does not need to occur within the increment of the yaw as shown in (4) (4). 'The rotation can be a finer increment, as low as a fraction of a degree 0. Although the image is rotated and/or transferred. The system may perform, but other possibilities may include imaging the image in a plurality of different fixed orientations, and selecting from the stored images for display based on the determined proximity—a predetermined image. In addition, the degree of proximity is not the only basis for selecting a particular image orientation. For example, the image can be configured to periodically follow (iv) a plurality of different orientations. When no viewer is in close proximity, or when the proximity is not reached, the image has a preset orientation. Embodiments of the present invention may further include a "screen protector" mode, and a video output that is either turned on or off depending on the proximity of the person. The proximity detector can take many forms, including, for example, an ultrasonic detector U detector, a motion detector, an infrared ray (called a range finder, an electric eye, a camera, a charge coupled device (CCD)). Or other imaging system. More desirable, as shown in FIG. 5A, a contour 577 is used to indicate the portion of the graphic produced in the % sub-form, or the actual edge of the electronic display device 1G1 of the ground display system. It is substantially circular, as opposed to a substantially square or rectangular shape as shown in the previous figures. According to a specific practical example of the present invention, a substantially circular electronic display device can be mechanically rotated,

88696.DOC -20· 1310921 to reorient the image based on the signal from the proximity sensor. 6A and 6B, respectively, showing the rotation and/or transfer of an electronic (eg, software-driven) image, wherein the electronic display device of the floor display system includes a plurality of modules or panels, as described above, which are substantially square or The configuration of the rectangle. Figure 7 shows that proximity detection does not have to be done by placing a proximity detector within or on the ground overlay 102. Instead, for example, the proximity detector can be placed in, on or associated with an object near the ground display system 1〇〇. Figure 7 shows proximity detectors 715, 72A and 73A located on a shelf 710 adjacent to the ground display system 1A. Based on the L number received from the proximity detectors 715 720 and 730, the controller 1 〇3 of the terrestrial display system can determine which of the plurality of viewers is the closest - and thus orient the rotatable/transferable image 520 . This determination can be based, for example, on the known distance of the various systems from the ground display system. The proximity detector can be placed in the ceiling or suspended from the ceiling, such as on a track. Data Distribution and Handling: It is anticipated that a floor display system in accordance with embodiments of the present invention can be used in many types of public buildings, including commercial establishments (eg, markets, stores, etc.. In a single building, multiple ground displays can be used (10) The number of ground display systems can be used, for example, to announce sales and prices, pick up instructions, guide customers to specific locations in a commercial establishment, etc. Therefore, most: control the ground display system individually or in groups, Depending on its location = specific video/audio output. In particular, video/audio content output by a given ground may be, for example, related to nearby products, such as products on two shelves. Thus, embodiments of the present invention Example about the second

88696.DOC -21 - 1310921 The display system is configured to produce a specific video/audio output as explained below. Referring to FIG. 8A, a user can configure a ground display system 1 in situ by physically connecting a configuration device 800, such as a palm-sized controller/storage device (CSD), to the ground display system. Hey. The connection can be connected to, for example, data 埠1〇6 of the terrestrial display system by, for example, a direct link 801, such as a cable link. The user then downloads the selected video/audio content and/or control software from the device 800 to the storage medium 104 of the terrestrial display system. ^While what information is downloaded to the terrestrial display system may depend, for example, on the location of the ground display system. And its related content. The downloaded video/audio content can be changed by new video/audio content downloaded in the same way. Regional Network (XAm) Referring to Figure 8B, the user can remotely configure a terrestrial display system, for example, as follows: The user can connect the device 8 to a computer 108 in a building (such as a network servo) (see Figure 丨); this connection can be achieved, for example, by wireless means of the Infrared Data Association (IRDA) or by a wired USB link. The network server 1〇8 is wired Or a wireless connection (such as using LAN 125 and Ethernet) can be connected in turn to a plurality of terrestrial display systems 1 in the building. Video/audio content and/or control software can then be downloaded from device 800 to a network server 1 〇 8; then from the network server to each connected terrestrial display system 丨〇〇. Downloaded to the first terrestrial display system according to, for example, the respective locations of the first and second terrestrial display systems The data can be different from the information downloaded to the second ground display system. -22-

88696.DOC 1310921 Device 800 can be, for example, a CSD, a personal computer or laptop, or the like. Alternatively, the server 108 can be linked to a repository 109 containing content and control software, and the user can direct the server 108 to download content and/or control software from the repository 109 to the terrestrial display system. Local Area Wireless Download Referring to Figure 8C, in accordance with a particular embodiment of the present invention, the user need not be connected to a network servo computer as described above. Instead, the user only needs to be in the vicinity of the plurality of terrestrial display systems to be configured, and then wirelessly configure the terrestrial display systems over a distance of approximately 100 inches or more. As shown in FIG. 8C, the user can, for example, have a device 800, such as a laptop or a CSD equipped with a short-range wireless transmitter that transmits wireless signals 802 to communicate with the local display system 100 within the commercial establishment. By way of example, code division multiple access (CDMA) or other similar communication protocol. In this way, content and/or control software can be downloaded to the local display system wirelessly without the need for a network. Alternatively, the same short-range wireless transmission can be used to send the data to the network server 108, which then distributes the data to the local display system. r Wide Area Network (WAN) download

Referring to Figure 8D, in accordance with an embodiment of the present invention, a plurality of terrestrial display systems can be configured and remotely communicated with a plurality of different buildings, such as commercial establishments. It can be implemented by, for example, a wide area network (WAN) configuration. Specifically, as shown in FIG. 8D, the central control location 803 can be linked to the Internet or some other wired or wireless (eg, satellite) WAN 804 by wired or wireless connection to the LAN associated with each institution. 125. Each LAN 88696.DOC-23-^ 1310921 125 can be serially linked to a plurality of terrestrial display systems 100 configured within the mechanism by a wired or wireless connection. Then, the video/audio content and/or control software can be downloaded from the central control location 803 to each LAN, which can then transmit the video/bone frequency content and/or control software to the plurality of terrestrial display systems. As described above, since the ideal system enables the local display system in the same mechanism to produce different video/audio outputs, the local display system can have a unique identification code. The identification code is provided for the title of the digital material corresponding to the video/audio content and/or control software required by the particular terrestrial display system. The title information is expected to ensure that the local display system receives the required information. Satellite Network Down Lane As a change to the above WAN download technology, satellite network downloads can be used for wide area networks provided by satellite constellations. At this point, the satellite can transmit point-to-multi-point data to receivers (such as dish receivers) in buildings that include terrestrial display systems. The data is then disseminated via a LAN (e.g., for example) to the respective ground display system. Satellite systems such as Motorola's Iridium, Hughes' TV, and Boeing's Digital Cinema (B〇eing mgital Cinema) all show such capabilities. A ground display system that links to a point of sale (POS). The ground display system 1 can be linked to a point of sale (P0S) system within a building in accordance with a particular embodiment of the present invention. The POS system can be used to collect information about customer preferences. Information on the effectiveness of special advertising content in terms of sales can be collected, for example, by keeping track of the established sales of the established project within the established environment on the ground display system. It is based on the schedule of a particular advertisement displayed on the ground display system, which is known, for example, for electronically cross-referenced sales transactions. In order to provide this schedule information to the 四 (4) system, the ground display (4) can be directly connected to the computer or server of the POS system. Or, the servo power of the LAN can be controlled. - The organization displays the schedule of the content displayed on the system, and the schedule is supplied to Jisaki! > Saki, the system of the ship, making it "instant" (ie at the same time ) associated with a sales transaction. Alternatively, schedule information can be associated with an "offline" sales record later. Interactivity Specific embodiments of the terrestrial display system in accordance with the present invention may include interactive features as explained below. Requesting Information Embodiments of the present invention may include the ability to query customer information and record request information. Figure 9 shows an alternative example. As shown in Figure 9, a number of interactive devices for communicating with people are coupled to the ground display system 1 by wired or wireless connections (e.g., Bluetooth). The interactive devices may include, for example, a voice input device 900 (such as a microphone), a keyboard or a pocket key for inputting text data, a 2:901 touch-sensitive display screen, a card machine 9〇3, A barcode scanner 905 and a coupon extractor 907. Each device can be configured at the appropriate level for speaking, typing, or other operations. The terrestrial display system 1' can include speech recognition software' for performing speech recognition processing on speech transmitted to the human voice input device 9〇〇. The ground display system can further include a pressure sensor 909 located on a top surface of a display area of the ground display system

88696.DOC -25- 1310921. The pressure sensor 909 can be used, for example, as a membrane contact switch. Each of the front-interactive devices can be coupled to the controller 1 〇 3 of the ground display system for transmitting signals to the controller. The controller can be programmed to perform the required functions based on the received signals. The ground display system 100 and associated interactive devices can be deployed at a convenient location, for example, in a commercial establishment. The ground display system 1 can generate a request for a pass to the passing customer, either visually or audibly. The ground display system can generate a request when the sensing device 113 detects that someone is approaching. In an information request, the ground display system can, for example, request the customer to express an opinion about the price, product description, product preferences, coupons, or any other desired information. The ground display system can motivate the customer to answer, for example, speaking to the voice input device 900; typing information on the keyboard or keypad 9.1; pressing certain areas of the display of the touch sensitive screen 902; stepping on the ground display system The specific portion is recorded by the pressure on the pressure sensor 9〇9; or by any combination of the above. The ground display system 100 can record the customer response on a storage medium, such as storage medium 1-4. When sufficient responses are collected, the market salesman downloads the information and analyzes it to determine the customer's preferences. The ground display system can also be configured to respond to a person's request in a visual or audible form, wherein the request can be entered via _ or any of the interactive devices described above (e.g., keyboard/pocket keyboard 901, touch sensitive screen 902). The card reader 903 can be used, for example, to obtain identity information from a customer. Such information may include, but is not limited to, name, age, history of consumption, frequency of stores, most general purchases, store credit card amounts, information about discounts at store 88696.DOC -26-1310921. The identity information can be encoded, for example, on the card 〇4 in a magnetized manner, and the card reader 903 can read the card. The card 94 can be, for example, a "smart" card. A smart card (or electronic card) is a device that typically includes an embedded computer chip and is typically sized to the size of a conventional credit or debit card. Barcode scanner 905 can be used, for example, to have customers scan coupons 9〇6. In response, the ground display system can generate a video and/or audio message about the coupon. The message can, for example, inform the customer if the coupon is valid, or if it is a double offer, and the like. Customers can also scan the product at bar code scanner 9〇5 and get a coupon for the response. The coupons 9〇8 can be printed or generated and distributed by the coupon extractor 907. The coupon extractor 907 can include a counter 'to count how many coupons are distributed and which products are used. This information can be recorded by the ground display system and used by salespeople, for example to measure customer response to advertising, prices, etc. Illustrative embodiments of the present invention may include an interactive device that acts as a camera' to capture images of a person and display them on a ground display system. Figure 10 shows an illustrative example. A camera 1000 can be mounted on the ground near the ground display system 100 on the ground 1', e.g., on the shelf 1020. When a person 〇3〇 approaches or stands near the ground display system, the camera is positioned to capture its image. The human image 1060 can be integrated (e.g.,) into an advertisement 1070 displayed on the ground display system. The human image can be displayed as, for example, a continuous motion picture or as a still image. The camera's Frame Capture feature can be used to create still images. The still image can be changed, for example, by video editing 88696.DOC -27- 1310921 software to convey some interesting messages. For example, in the advertisement 1070 of Fig. 1 一条, a "milk beard" can be clearly displayed on the person's face. Optical Elements In accordance with embodiments of the present invention, techniques for increasing the visibility or visual effect of a display include the use of prisms. Diffractive prisms or Fresnel prisms are well known and can be purchased with the ReflexiteTM brand. Such a diffraction prism has a thickness of a few meters or even a fraction of a millimeter. In accordance with a particular embodiment of the present invention, a thin layer of material comprising a diffraction prism can be disposed over an electronic display device of a ground display system. Placing such a diffraction prism on an electronic display device makes it easier to view the corresponding display, especially in a particular direction. At the same time, because the prism material is extremely thin, the ground display system can be kept flat. Figure 11 shows the placement of a layer of material 1100 comprising a thin diffraction prism over the electronic display device iW of the ground display system i. Audio Embodiments of the present invention may provide careful control over the amount of bone produced by the audio device 111 of the ground display system, particularly, for example, to consider visitors and amps to commercial establishments or other public buildings that include a plurality of ground display systems. The interference is minimized. To this end, the volume and bandwidth of the sound output by the audio device can be controlled to limit the distance over which the sound can travel. For example, a lower frequency sound wave (e.g., less than about 200 to 3 Hz) will have less sound attenuation and will travel farther than a higher frequency sound wave. Thus, embodiments of the present invention may include a control mechanism (e.g., controller 1〇3 executing appropriate software) for controlling audio output = including slightly higher ^ approximately to Hz, and controlling amplitude: within a predetermined range People can best listen to the audio output.

88696.DOC -28. 1310921 The embodiment may further include a proximity detector for providing a signal to determine what audio output should be produced. For example, the proximity detector can detect whether a person is within a predetermined distance from the ground display system and transmit a corresponding signal to the controller of the ground display system. The audio output can be started or stopped according to the 彳&' controller received from the proximity detector; the audio and volume are controlled; and so on. The controllers of the various ground display systems can also be linked to a central computer' as described above for various network configurations that can be used for terrestrial display systems. The central computer can control the audio output of the local display system, for example, to prevent simultaneous audio output from multiple ground display systems within a predetermined distance of each other. In a particular embodiment, the audio device 111 can further include a directional speaker', for example, that can be integrated into or disposed adjacent to the floor covering. Directional speakers can be marked in the direction in which people are expected to approach. The proximity detector can measure which direction the person is approaching, and the controller uses this information to cause the corresponding directional speaker to produce an audio output. Due to the above-described control of the audio, and earlier description of the variable image orientation, it will be appreciated that embodiments of the present invention can be used to control video and/or audio output based on the proximity of a person. In particular, depending on the proximity of a person, a terrestrial display system in accordance with embodiments of the present invention can initiate or stop video or audio output, and adjust image orientation and audio output characteristics, either individually or in combination. Protecting the t-layer As described above, embodiments of the present invention may include a robust protective cover for an electronic display device. Regarding such protective cover,

88696.DOC • 29- 1310921 Specific embodiments of implementation Details of the implementation. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Referring now to Figures 12A through 12B, a more detailed description of the protective cover layer 1200 may include a strong transparent portion made of, by way of example only, glass or rigid plastic. The protective cover can comprise a hard coating 1220 over the transparent member 1210, wherein the coating 1220 is, for example, a diamond-like coating, such as a mechanical feature: a diamond-like known high density carbon coating, but It is not as expensive as the stone. The coating 1220 can also be formed from (or include) a plastic or polymeric coating, such as a coating of a plastic lens that is well known in the art. The protective cover layer has progressed to include an anti-reflective coating 1230 over the hard coat layer 〇22〇. Anti-reflective coating 1230 can comprise, for example, multiple layers of organometallic oxides or organic/polymer coatings having various refractive indices that can be reflected in lens coating techniques, although not shown, but in certain embodiments anti-reflection The coating can be on the bottom surface 1205 of the transparent member 1210. The coating described above reduces flash and prevents scratching. Fig. 12A shows an alternative embodiment in which only one anti-reflective coating 123 is provided on the top surface of the transparent member 2, and the hard coat 1220 is omitted. Moreover, although not shown, in certain embodiments the anti-reflective coating can also be on the bottom surface 12〇5 of the transparent member 1210. Non-slip The embodiment of the invention may further comprise a removable transparent protective sheet. The movable transparent protective sheet may include anti-slip features to reduce the likelihood that people may slip when they step on the ground display system, for example, due to moisture. Referring to Fig. 13A', the movable transparent protective sheet 13' is disposed above the above-mentioned protective cover 88696.DOC-30· 1310921. In addition to preventing damage to the protective cover 12 (eg, soiling and scratching), the sheet 13 can have a non-slip surface in which the anti-slip resistance is placed on or integrated into the surface. Coarse sand or sand particles, by pedals, holes or any other type of non-continuous point 1300.1 in the surface; by protecting the water and/or drainage material in the sheet, by protecting the sheet from slipping Any other material feature; by a non-slip coating on the surface, or any combination of the above. The protective sheet covers the entire ground display system, including the electronic display unit and the floor covering, or covers only part of it. The non-slip material can be distributed, for example, in a strip form over the ground display TF system. As shown in Fig. 13 TF, a specific embodiment may include a plurality of protective sheets in the form of stacked stacks, wherein each of the protective sheets may be individually moved. When the top protective sheet of the stack is soiled, it can be removed and discarded to expose the new protective sheet below. According to other options, the non-slip protective sheet material can be in the form of a roll of continuous material 1302 wherein the clean material is dispensed by, for example, a timing mechanism or a dirt detection mechanism. Aromatic Peppers - Specific embodiments of the invention may include aroma technology. For example, a dispenser for use with a ground display system provides a stack of layered sheets with aroma attached between the sheets. For example, the layered sheet stack can be disposed in a dispenser that is located on or near the surface display system, such as on a table. Alternatively, a layer of transparent fragrance is placed over all or part of the floor display system, such as on an inclined surface of the floor covering. This feature is sold in fragrance &, / liquid, cosmetics, laundry detergent, fabric softener, air freshener

88696.D〇C -31· 1310921 and Seto are especially effective when using other products whose main characteristics are scent. In an alternative embodiment, the floor display system 1 已 may already contain a motor-type aerosol 1400 that releases a fragrance periodically or in combination with a given owner. For example, the squirt 14 can be attached to or placed within or on the floor covering or associated with a floor display system. Such dispensing devices have evolved to use small piezoelectric actuators to make very small pumps that can eject a small amount of stored aroma. In addition, the micro-motor system (MiCroelectronic Mechanical System, · mems) has been developed to pump the motor to the fluid. Machine Stealing The specific embodiment of the present invention provides anti-theft, as explained below. Alarm Lines ^ The floor display system in accordance with a particular embodiment can include an alarm system configured to allow the local display system to be removed without permission, even if it is triggered. Referring to Figure 15, the alarm system can include an unauthorized motion detection device 15 that can detect whether the ground display system has been moved. The device 15 can be, for example, connected to, placed within or on the floor covering 102, or associated with the floor display system 100. The device can include, for example, an accelerometer or mercury switch coupled to the controller. The device can send a signal to the controller when it detects that the position of the ground display system has changed. The controller can then determine whether an audible and/or visible alarm/alarm can be generated including, for example, an alarm sound, etc., and/or generating such a "land basket" on the display device.

© J or "thief" flashing. The switch or software setting can be used to disarm the alarm system' so that the ground display system does not cause a bump when moving. BB696.DOC - 32- 1310921 $. A terrestrial display system in accordance with an alternative embodiment may include an alarm system, including means for detecting whether the ground display system has been moved, as described. However, in addition to generating an alarm, the alarm system can be configured to emit an electrical pulse when the ground display system moves without permission. Thus, referring to Figure b, the ground display system 100 can include an electrical pulse generator. The pulse generator is, for example, connected to, placed within or on the ground cover 1 〇 2, or associated with a floor display system. The electrical pulse generator 15〇1 can generate electrical pulses that can cause an unauthorised operator of the ground display system to further operate the ground display system. A switch or software setting can be used to de-energize the electrical pulse generator so that the ground display system does not generate pulses while moving. BRIEF DESCRIPTION OF THE DRAWINGS Figure 16 shows details of possible implementations of a particular embodiment of the present invention. As shown in FIG. 16, the floor covering 1 2 of the ground display system 100 can include four electronic inverters 1620, 1630, 1640, 1650 that provide power for the four-panel electronic display device described above with reference to FIG. The backlight is driven on one of, for example, four LCD displays. Power can be provided by cable 166〇. Controllers such as controller 103 can be constructed to be small or thin enough to be placed within the boundaries of floor covering 102, with the addition of other components to form a more complete assembly, as explained below. Figure 17 is an exploded view of the ground display system 1 〇〇. A base member 丨7丨〇 can be configured to receive and support the wiring assembly 1720 including the four inverters 1620, 1630, 1640, 1650 and the cable 1660. A structure 1730 can be placed over the wiring assembly 1720; the structure 173 can be formed of plastic or other material 88696.DOC-33-1310921 and provides support for the inclined surfaces 212, 213, 214, 215 described above. The structure 1730 can be further configured to receive, for example, a recess formed therein having an electronic display device that includes four spaced apart panels. A portion of the tile material 1750 (e.g., a blanket or rubber) can be placed over the structure 173A to form the sloped surfaces 212, 213, 214, 215. A tempered glass containing the support ribs 1770 can be used as the protective cover layer 1200 of the electronic display device 1〇1. The components of the floor display system can be secured together, for example, by bonding ^epoxide or mechanical fasteners. A plurality of separable protective sheets 1301 can be placed over the tempered glass 12 。. The protective sheet 3〇ι may include a non-slip feature 1300.1. Although not shown, an audio device ιι〇 may be included in the above assembly. The audio device can be formed, for example, by a thin profile speaker or a piezoelectric speaker. Figure 18 shows an assembly assembly of a ground display system 100 mounted on a flat surface i 8 2 依据 in accordance with a particular embodiment. The heat generated by the various electronic components of the ground display system can be processed by iron inlays known to solve such problems. The electronic component can be, for example, pressed or welded into a thin metal plate that acts as a heat sink. Particular embodiments of the present invention may further include a waterproof member to prevent moisture damage to the electronic component caused by, for example, walking. Such a waterproof component may contain: (for example) iron inlay (four) as a sealant, which can be infused to contain damage

In the gap of sexual moisture. For example, in the early morning turn-dumping field, L LJ can be used between the display device and the ground cover layer to use potassium-encapsulated potassium to shoot the province > For this purpose, a waterproofing material such as ketone can also be used. In addition, the case K, too two 2 θ 1 in the protective cover layer of the % sub-display device and the other surfaces of the ground display system have formed a waterproof method and a seal. Such as ketone

A sealant such as 88696.DOC -34- 1310921 can be used to form a watertight seal. Drainage System A particular embodiment of the invention may include a ground display system for use as a "track and ditch system." The track and ditch system can be configured to support the use of one or more electronic display devices in the ground. Figure 1 9 shows an illustrative example. In Fig. 19A, a trench 1910 is formed in the ground 1 905. A track 1915 is disposed in the trench. The shelf 192〇 can be placed adjacent to the track and the ditch. Track 1915 can include components for providing power and transmitting electronic data. For example, the 'power cable and data transfer cable can be attached to or associated with the track 丨9丨5, or the morning. The power cable and data transfer cable can include a plurality of connections for connection to the electronic device such that the devices receive power and/or data via the cable. Figure 19B shows an electronic display device 1925 disposed within the trench 19 1 . The electronic display device 1925 can be coupled to the track 1915 in some manner: for example, it can hook or bite the track 1915. Electronic display device 1925 can include any of the display technologies and capabilities described above. Further, although not shown in FIG. 9B, it should be understood that the electronic display device 1925 is associated with any of the above devices, including: an audio device, an inductive device, an interactive device, a network device, and the like. Specifically, for example, the electronic display device 1925 can be coupled to a controller such as the controller 1 〇3 by wired or wireless means, and can be modified by the controller to display any of the above-described contents selected by the user. Electronic display device 1925 and corresponding controllers can be coupled to the power source of track 1915. The controller can be further coupled to a storage medium such as storage medium 1〇4. 88696.DOC -35- 1310921, which relates the electronic display device to the ground with a more favorable viewing tilt. 20A to 20C show an illustrative example in which Fig. 20B corresponds to an orthogonal side view of Fig. 20A. In accordance with a particular embodiment, electronic display device 2000 can be mounted to, hinged to, or associated with ground 20 15 . A positioning device 2020 can be coupled to the electronic display device 2000 that positions the electronic display device at a predetermined angle to the ground 20 15 . It makes the electronic display device easier to view from a distance. Positioning device 2020 can, for example, comprise a spring or other flexible or malleable mechanism. As shown in Fig. 20C, the positioning device 2020 can be compressed or telescopic, which can bring the electronic display device 2000 closer to the ground 201 5 by pressure (e.g., the human foot 2030). An advantage of the above configuration is that the area occupied by the electronic display device can be used for walking or other passages. It should be understood that although not shown in Figures 20A through 20C, electronic display device 2000 can include any of the display technologies and functions described above and can be associated with any of the devices described above. Accordingly, electronic display device 2000 can be configured to electronically display any content that can be modified; to support image rotation and/or transfer; or to include any of the functions described above in connection with electronic display devices. Figures 20D through 20E show an alternative example in which Figure 20D corresponds to the orthogonal side view of Figure 20A. As shown in Figs. 20D to 20E, two electronic display devices 2000 (each configured as shown in Figs. 20A to 20C, respectively) can be disposed next to each other and share a common positioning device 2020. The electronic display device according to a specific embodiment of the present invention can be formed of an extremely thin, flexible, lightweight material. 21A to 21C show an illustrative example. According to a specific embodiment, the electronic display device 2 100 can comprise a lightweight material, and its 88696.DOC -37 - 1310921 can be stretched and bent as shown in Figure 21A. In particular, electronic display device 2100 can include a lightweight, flexible display element layer 2120 and a lightweight flexible frame 2110. Display element layer 2120 can include display elements such as: a small molecule OLED, a polymer OLED, a PLED, or an LEP. 21B and 21C are cumbered along lines 218 to 21, respectively, and 21 (: to 21 (: section). As shown in FIG. 216, the flexible frame 211 can include a lightweight, flexible transparent protective layer 213 0 and a The lightweight, flexible underlayer 2160. The display element layer 2120 can be disposed between the bottom layer 216 and the transparent protective layer 2130. The transparent protective layer can be, for example, polycarbonate, mela (polyester film) or other Rough transparent plastic composition. As shown in Figure 2 lc, the electronic display device 2100 can further comprise a lightweight, flexible thin film battery 2170 for supplying power to the display. The thin film battery 217 can be disposed on the display element layer 2120 and the bottom layer. Between 2160. The electronic display device 2100 can further include a lightweight control electronics 2140' for driving the display element layer. As shown, the control electronics 2140 can be mounted within the frame 2110 in parallel with the display element layer 21. Alternatively, the control electronics can be disposed between, for example, the display element layer 212 and the bottom layer 2160 (FIG. 21B), or between the bottom layer 216 and the thin film battery 21 (FIG. 21C). although Although not shown in FIG. 21 to 21 (::, the electronic display device 21 can be associated with any of the above devices, and configured to electronically display any content that can be changed; support image rotation and/or transfer; or The above-mentioned functions related to the electronic display device are included. As indicated above, the above-mentioned electronic display device 21 is relatively lightweight and portable. For example, it is conceivable that the electronic display device 21 can be like a newspaper.

88696.DOC -38 - 1310921 Come down and under the arm. The specific embodiments of the present invention are intended to be illustrative, It is to be understood that the scope of the present invention is covered by the above principles and is not limited by the spirit and the teachings of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 and FIGS. 2A to 2D show a specific system according to the present invention; 』Ai-ground display FIG. 3 4 5AS5C, 6A to 6B and 7 show variable image orientation according to the present example; Figure 8A to 8D show various configurations of a ground display system in accordance with an embodiment of the present invention with selected internal macros; Figures 9 and 10 show various interactive installations of Wanhaowang, which can be Associated with a floor display system in accordance with an embodiment of the present invention; > ', Figure U shows a material layer 'containing a diffractive thin prism in accordance with an embodiment of the present invention; Figure 12 Α and 12 Β FIG. 13A and FIG. 13B show a protective sheet according to a specific embodiment of the present invention; FIGS. 13 and 15 show a specific embodiment of the invention according to the present invention; One of the alarm systems; Figures 16 through 18 show components and assemblies of a floor display system in accordance with an embodiment of the present invention; Figure 19 shows an earthen 19D display in accordance with an embodiment of the present invention - track and groove

88696.DOC-39- 1310921 Channel System, Figures 20A through 20E show a positioning mechanism system in accordance with an embodiment of the present invention, and Figures 21A through 21C show a lightweight, flexible electronic display device in accordance with an embodiment of the present invention. [Description of Symbols] 100 Ground Display System 101 Electronic Display Unit 102 Ground Cover 103 Controller 104 Storage Media 105 Video Graphics Adapter Card 106 Data 埠 107 Wireless 埠 108 Servo Computer 109 Library 110 Sound Card 111 Audio Device 112 Wireless communication device 113 Inductive device 114 Power supply 125 Network 200 Top surface 212-215 Sloping surface 88696.DOC -40- Boundary component Edge panel panel Image panel Edge panel Image hologram Full image Full image Full image Image Close detector Detector Detector proximity detector proximity detector first viewer second viewer viewer shelf proximity detector proximity detector -41 - proximity detector configuration device central control location wide area network voice input device, keyboard or pocket Keyboard Touch Inductive Display Screen Reader Card · Barcode Scanner Coupon Coupon Extractor Coupon Photograph Rack Person Ground Lu Image. Advertising Material Protection Cover Bottom Surface Transparent Parts Hard Coating -42- Anti-Reflection Coating protection sheet stack: stacked aerosol dispenser not granted Power Action Detection Device Electric Pulse Generator Electronic Inverter Electronic Inverter Electronic Inverter Electronic Inverter Cable Base Component Wiring Assembly Structure Tile Material Rib Ground Floor Ditch Track Shelf Electronic Display Device Section Protection Coverage Layer-43- 1310921 1935.1 Transparent window 1950 Data cable 1955 Power cable 1960 Riser 2000 Electronic display device 2015 Ground 2020 Positioning device 2030 Human foot 2100 Electronic display device 2110 Flexible frame 2120 Display element layer 2130 Transparent protective layer 2140 Control electronic component 2160 Flexible bottom layer 2170 thin film battery 88696.DOC - 44 -

Claims (1)

Cut 3 曰 repair (more) is replacing page Γ 51 rf%2! No. 108286 Patent application 荦J paste patent scope replacement (February 1998) Pick up, apply for patents: 1. A ground display system, which includes: a ground cover layer; an associated electronic display device, wherein the display device can change any content; and the ground cover layer display device can be configured to be capable of electronically displaying a controller; and a sensor coupled to the controller Device; The image displayed by the electronic display device can be oriented according to information received by the controller from the sensing device. 2. The ground display system of claim 2, wherein the controller is configurable to determine a difference between the at least two persons in the vicinity of the ground display system based on information received from the sensing device, and The image is rotated according to the information. 3. The ground display system of claim 2, wherein the controller is configurable to further cause the image to be transferred based on the information. ° 4. The ground display system of claim 3, wherein the sensing device comprises at least one proximity detector. & 5. The ground display system of claim 1, wherein the sensing device is associated with the floor covering. 6. The ground display system of claim 1, wherein the sense is to be associated with a target in the vicinity of the ground display system. 7. The ground display system of claim 1, wherein the electronic display device comprises a plurality of separate panels. 88696-980203.doc 1310921 I i daily repair (more.) replacement page If you apply for the patent range _ ~ ~ ~ _ brother 1 item of the ground display system, where the ground display system can be configured locally with the selected content. 9. 9. 10. For the ground display system of the patent scope 1+th, the grounding system can be configured to be remotely configured. * The ground display system of claim 9, wherein the terrestrial display system is included in the network. The terrestrial display system is configured by the network. 11' The ground display system of claim 10, wherein the network is a regional network. 12. The ground display system of claim 1, wherein the network is a wide area network. 13. The ground display system of claim i, wherein the ground display system is linked to a point of sale system. 14. The ground display system of claim 1, wherein the terrestrial display system is configurable to request and record information about people. 15. The floor display system of claim 1, wherein the floor display system comprises at least one interactive device. 16. The floor display system of claim 15 wherein the at least one interactive device is a voice input device. 17. The floor display system of claim 15, wherein the at least one interactive device is a keyboard or a keypad. 18' The ground display system of claim 15, wherein the at least one interactive device is a touch sensitive display screen. 19. The ground display system of claim 15 wherein the at least one 88696-980203.doc 1310921 r---------------------------------------------------------- The pressure sensor associated with the overlay. 20. The floor display system of claim 15 wherein the at least one interactive device is a card reader. 21. The ground display system of claim 15 wherein the at least one interactive device is a code scanner. 22. The ground display system of claim 15, wherein the at least one interactive device is a coupon extractor. 23. The ground display system of claim 15, wherein the at least one interactive device is a camera. 24. The floor display system of claim 23, wherein the camera is configurable to display an image of a person on the electronic display device. 25. The ground display system of claim 24, wherein the image of the person is merged with the message displayed on the electronic display device. 26. The ground display system of claim 24, wherein the person's image is variable to present an interesting message. 27. The ground display system of claim 5, further comprising a diffraction prism disposed on the electronic display device. %, such as the patent scope, the old ground display system, which further includes an audio device. 29. The terrestrial display system of claim 28, wherein the frequency and volume of the audio output of the audio device are controllable according to information received by the controller from the inductive device. - The ground display system of claim 28, wherein the controller is configurable to cause the sound to be received according to information received by the controller from the sensing device 88696-980203.doc 1310921 -. (more) replacing an output start or stop of the page frequency device. 31. The ground display system of claim 28, wherein the sound comprises a plurality of directional speakers, and the controller is configurable according to the sensing device The received information enables the production of a directional loudspeaker: 32. The ground display system of claim 28, wherein the ground display system is adapted to at least one other ground display system that can be installed in the Candi Mountain Ia The ground display m purely includes an audio device; wherein the audio devices are controllable> to prevent the audio output from being simultaneously generated when the ground display system such as the Honda field is located within a predetermined distance of each other 33·If you are applying for a patent|Please refer to the ground display system of item 28, the ground display system can be configured to receive information according to the control and lightly received from the sense. 'Starting or stopping the video output by the electronic display device; starting or stopping the audio output by the audio device; and adjusting the image orientation and audio output characteristics, either individually or in combination. 34. Ground display as claimed in the patent application a system, wherein the terrestrial display system is configurable to respond according to a video or audio output - one of the persons requests a message that the request can be input for a speech or an interactive device. The ground display system of claim 1 of the patent scope, The further step comprises a protective cover layer disposed on the electronic display device. The invention discloses a ground display system according to item 35, wherein the protective cover layer comprises a transparent member. Patent No. 36 of the ground display system, which further contains 88696-980203.doc 1310921% of the year "Daily repair (more) is replacing the page a hard coating, located in the 4 transparent parts of the _.-._ team as applied The ground display system of claim 37, an anti-reflective coating, is disposed on the hard coat layer. The step comprises 39. The ground surface of claim 37 Display system - an anti-reflective coating, located in the transparent part of the transparent part, is included in the ground display system of the scope of the patent, paragraph 36, its anti-reflective coating, located on a bottom of the transparent part containing 41. For example, in the ground display system of claim 35, the basin-movable protective sheet is disposed on the protective coating, and the ground display system of claim 35 is protected. The sheet comprises a non-slip feature. The multi-action such as the ground display system of claim 41, wherein the protective sheet is a plurality of stacked movable movable sheets - the movement 44' is as claimed in claim 35 The ground display system, which incorporates a non-slip protective sheet material, is a roll of 匕3 protective coating. The form of 4 rolls of continuous material is arranged in the A. π , containing 46 · such as the scope of the patent scope 〗 〖 - 香香 ^ "Show the system, the ground display system of the ground display system included in the step-by-step further includes the alarm system 47. Alarm system 48. If the scope of the patent application contains an electric pulse generator 88696-980203.doc 1310921 February of the next year) repair (more) is replacing page 49. 50. 51. 52. 53. 54. The system of claim 1, further comprising a waterproof component. A ground display system comprising: a floor covering; an electronic display device associated with the floor covering, wherein the electronic display device is Arranged to be capable of electronically displaying any content that can be changed, and comprising a plurality of separate panels, wherein each of the separate panels can be configured to display an image independently, and wherein each panel is further configurable to display an image, Having a different orientation than one of the images on the other panel. For example, the ground display system of claim 50, wherein at least two panels are available Forming a composite image, such as the ground display system of claim 50, further comprising a controller; and a sensing device coupled to the controller; wherein the image displayed by the electronic display device can According to the information received by the controller from the sensing device, the ground display system of claim 52, wherein the image advancement can reduce the controller from the sensing device to receive (four) information for conversion. The ground display system of item 5G, wherein at least the panels are configurable to display an image 'the image is substantially visible when viewed from a first direction, and substantially not visible when viewed from the second direction. 980203.doc 1310921 Depending on. 55. 57. 58. 59. A ground display system comprising: a trench; a track disposed within the trench; and an electronic signing device configured to be received within the trench and coupled to the a track, wherein the electronic display device is configurable to electronically display any content that can be changed, wherein the track is associated with at least one power supply and a data pipe, and the electronic display device is configured to receive at least the One of the electricity and information of the electricity supply and data pipeline. The ground display system of claim 55, further comprising a protective cover layer disposed on the electronic display device. A floor display system of claim 56, wherein the protective covering comprises a transparent window. The ground display system of claim 55, further comprising an riser disposed in the trench to raise the electronic display device to a desired level. A floor display system comprising: a trench; a track disposed within the trench; and an electronic display device configured to be received within the trench and coupled to the track, wherein the electronic display device is configurable Any content that can be changed by electronic display; and further includes at least one suitable area 88696-980203.doc 1310921. A type of ground display system comprising: an electronic display device configurable into content And a positioning mechanism coupled to the electronic display device, wherein the electronic display device is positioned to be at a predetermined angle to the ground, wherein the positioning mechanism is interchangeable or wherein the positioning mechanism is The system is extensible and shrinkable. 61. The ground display system of claim 6, wherein the positioning mechanism comprises a spring. 62. The floor display system of claim 6 further comprising another electronic display device configured to face the electronic display device' and share the positioning mechanism with the electronic display device. 88696-980203.doc