TW200414086A - Floor display system with variable image orientation - Google Patents

Abstract

Embodiments of the present invention relate to a floor display system with variable image orientation. Embodiments may further relate to networked data distribution and management; interactivity; image-enhancing optics; controlled audio; a protective covering; an anti-slip feature; fragrance technology; theft prevention; deployment in a track-and-trench system; specialized positioning mechanisms; and lightweight, flexible implementations.

Description

200414086 (1) Description of the invention: [Technical field to which the invention belongs] A specific embodiment of the present invention relates to _ 1 ground display systems with variable image orientations (by 夂, 特特). Obviously guilty of you, Huaer 5, the ground display system of a shirt can be based on the angle of the viewer > < orientation and / or threaten to make the image easier to see and understand. Setting the image orientation and / or re-settings for ^ Reset, allows the child image to rotate, move, or shift. [Prior art] Advertisements and other messages usually appear in the form of "vertical office." Such as • advertising boards, walls, ceiling displays, etc. ,. ^ ▼ Another—Wan Nian, in employment and:, = Another type of space that has huge potential but is greatly ignored is the ground space, which is characterized by “horizontal space”. People work hard to advertise on the ground. Known sticky (that is, "sticky" ground stickers. Such stickers can include color images and convey some kind of broadcast m 1 Coke "° However, 'this type of advertising medium is limited,' because This message is static and cannot be easily changed. In addition, ^ 10,000 faces, the US patent case is called, which is incorporated herein by reference) describes a kind of electronic display connected to the ground, which can easily change the image and content, So that Guangkou Λ interest can be adjusted quickly and effectively target customers. -However, it is still a challenge to effectively communicate with the audience by displaying images on the floor or the ground for advertising or sending messages. One of the challenges is how to orient the display's content to make it easier to view and understand. In contrast, in vertical space, there are generally no challenges regarding image orientation. For example, when a person looks at a computer monitor or television, from the viewer's perspective, it displays:

88696.DOC 200414086 is basically always "Zhengli r» AV. Vl- J- ,, 乂 "because in most cases people always use double

Ten thousand u. Specifically, it is assumed that the image on the ground is oriented to be easy to see and understand when the viewer goes north (that is, standing upright relative to the viewer). For a viewer walking south, the image is upside down and therefore difficult to understand. Similarly, assuming that the image on the ground is oriented upright as the viewer goes west, the same image is inverted for the viewer going east. Such considerations are more complicated when considering how language differences affect image performance. For example, although English articles are read from left to right and top to bottom ', in this order, in Asian languages such as Japanese, the lines of the article advance from left to right and the lines are read from top to bottom. Israeli articles are from right to left. [Summary of the Invention] This patent application is based on 3 5 U-SX_§ 119 (e) under the following US provisional patent applications: Patent application serial number 60 / 418,626 filed on October 12, 2002, filed on November 19, 2002 No. 60 / 428,387, and patent application no. 60 / 429,044 filed on November 22, 2002. In addition, this patent application is part of the serial application filed under the patent application number 10 / 438,923 filed on May 16, 2003. Patent Application Procedure

88696.DOC 200414086 No. 10 / 438,923 is a serial application of pending patent application number 10 / 285,639 filed on November 1, 2002, while 10 / 285,639 is filed on May 3, 2002. The serial application of patent application serial number 10 / 137,357 was published on January 14, 2003 as U.S. Patent No. 6,505,285. Patent application serial number 10 / 137,357 is a serial application of patent application serial number 09 / 767,846 filed on January 24, 2001, and was issued as US Patent No. 6,417,778 on July 9, 2002. The patent application serial number 09 / 767,846 is a serial application of patent application serial number 09 / 418,752 filed on October 15, 1999, but has now been abolished. The patent application serial number 09 / 418,752 is part of the serial application filed for the patent application serial number 09 / 304,051 filed on May 4, 1999, and was published on April 24, 2001 as US Patent No. 6,219,876. Each of these patent applications is incorporated herein by reference. The specific embodiment of the present invention relates to a ground display system with variable image orientation (and other features). Specifically, the image displayed by the ground display system can be oriented and / or reoriented according to the angle of the viewer, making the image easier to see and understand. To orient and / or reorient the image, the image can be rotated, moved, or offset. The ground display system can be deployed in a public place, such as a commercial establishment, other public buildings; and it is configured to display any content that can be changed, such as advertisements or other information content. Example 4 The 7-person ground office can not be placed near the shelf where products are sold for sale, and display advertisements and promotional content that are broadly related to the product. In addition to changing image orientation, terrestrial display systems include the following features: network data distribution and management, interactivity, image augmentation optics, controlled audio, protective overlays, non-slip features, aroma technology ":

88696.DOC 200414086 Theft, use in track and trench systems, special positioning mechanisms, and lightweight, flexible implementations. These and other aspects of specific embodiments of the invention are described in detail below. As mentioned above, U.S. 6,417,778 discloses a system for transmitting information via a terrestrial display electronics. Specifically, the ground display may incorporate a variable electronic display surface, such as a liquid crystal display. The monitor can be connected to a computer, so the image produced by the computer can be displayed on the monitor. Therefore, the image displayed on the monitor can be changed by generating a different computer image, and the computer image is displayed on the monitor. The display may be associated with a base portion of the floor covering, such as contained within its depression, or a bottom surface, an upward surface, of an insertion portion of the floor covering. Alternatively, the display may be integrated with the base portion or the insertion portion. The variable display can use a number of different graphics, which can be displayed on the display in any of a number of ways. For example, multiple graphics displayed by the exemplary method, individually or in combination, may be displayed in a generally fixed position on a display or may be scrolled through the display. Other options for changing the graphics displayed on the ground cover include the use of luminescent polymers to generate and therefore alter the graphics. The luminescent polymer can be applied to, adhered to or incorporated into the floor covering. The luminescent polymer can be used on any part of the floor covering, for example, on the base portion or the insert portion; or on any other portion of the various specific embodiments of the floor covering. Light emitting polymers are described in U.S. Pat. Nos. 5,945,502, 5,869,350, and 5,571,626, which are incorporated herein by reference in their entirety. Other options for the display are electronic ink or electronic paper. Electronic paper is available from

88696.DOC 200414086

Xerox was obtained and described in U.S. Patent Nos. 5,723,204, 5,606,027 and 4,126,854 and 4,143,103, the entirety of which is incorporated herein by reference. Electronic paper uses thousands of tiny charged beads to generate pixels. Each charged bead called Gyricon is about the thickness of a human hair. The two-color beads are embedded in a liquid-filled plastic plate to form the surface of the electronic paper. Each half-black and half-white charged bead rotates under the influence of an electric field. The black or white side of the charged beads determines the image. Because there is no need to update the image, and because the screen is not backlit, electronic paper uses only a fraction of the power used by traditional electronic displays. Images can be obtained on electronic paper using devices such as electromagnetic pens and printers. / Electronic ink can be purchased from E Ink Corp. at "S-elli PL, Cambridge, MA 〇2138. Electronic ink uses a microencapsulated, micromechanical display system. Tiny microcapsules are located in two Between plastic pieces to create pixels. Or, the capsules can be sprayed on the surface to produce an inspiring display material. Microcapsules are transparent and contain a mixture of black ink and white pigment shavings.-Charge passes through these capsules Due to the electrostatic charge, Hungarian scraps float on the capsules or sink in each: When floating on the top, the surface appears ^ Μ When the pigment scraps float below the bottom of the raw material, it is located at the bottom of the black ink, The surface is black. Both states are stable U · · black or white.: A transparent electromagnetic grid on the film surface controls the shadow of the heart. It can be wirelessly connected to the use (for example, the Momollora Calling System II, ( WWeb). If you use multiple Gu Shi crying, the content on the Internet is available-a single editor has a display ^ page correction JL is changed.

88696.DOC 200414086 According to a specific embodiment of the present invention, additional or other techniques as described above may be used to implement a ground display system. As used herein, "floor" means the floor, floor, or any surface including concrete, asphalt, felt, wood, linoleum, rubber, acetone, and the like. FIG. 1 shows a ground display system 100 according to a specific embodiment of the present invention. The ground display system 100 includes a winter electronic display device 101, which is associated with a ground cover layer 102. Specifically, the display device 101 can be at least partially connected to, supported on, received by the ground covering layer 102, or associated therewith. The floor covering layer 102 and the associated electronic display device 101 may be in various structural forms and may be composed of various types of materials, and are not limited to the specific forms described herein. In the skeletal fishing embodiment, the floor covering 102 and the electronic display device 101 are designed to be used in walking or other (for example, a wheeled shopping cart) mode of transportation. Therefore, 'the floor covering and the electronic display device should be durable enough to withstand repeated steps, walking, or with a wheeled shopping cart or other rolling or sliding objects, and to the ground cover and the electronic display device. Adverse effects are negligible. An electronic display device may have, for example, a strong transparent or translucent protective cover through which the electronic display device can be seen. The protective layer protects the electronic display device from damage caused by feet or other movements, such as scratching, Cracks, debris, or damage caused by dirt in the environment. The ground cover layer 102 can be adhered to the ground, or it can be mobile. The identification and moon daggers can be easily moved everywhere. [Embodiment] Figs. 2A and 2B are respectively a top view or a plan view of a floor covering layer 102, and a side orthogonal view or a front view. As shown in Figures 2 and 23,

88696.DOC -11- 200414086 may contain at least one tilt table Φ. Specifically, the ground cover layer 102 may include a plurality of inclined surfaces 212, 213, 214, and 215, which are inclined downward and away from the top surface 200 (which may be the surface of the protective cover layer of the display device 101). (Shown above), so for people close to the ground cover, the total perimeter of the ground cover presents an inclined surface. For example, when a floor covering is placed in a corridor of a commercial establishment, whether it is walking through the floor covering or by a wheeled shopping cart, this structure can be easily completed across the floor covering. According to a specific embodiment, at least a part of the display device 101 may be configured to be coplanar with one or more inclined surfaces of the ground cover. It is easier for people at a long distance or approaching the floor covering to see what the display is showing because the display can be slightly higher. 2C and 2D show a specific embodiment of the present invention, which may further include a flexible or compressible boundary member 220. The boundary member 22 may be configured to abut the edges of the inclined surfaces 212, 213, 214, and 215. For example, as shown in the cross-sectional view 2D, the 'material member 22G may abut the edge 221 of the inclined surface 215. By providing a flexible surface, the boundary member allows a person to reduce the sudden transition that can be felt when passing through the floor covering from the ground to the floor covering 102. The border material can be made of (for example only) metal, wood, plastic, natural rubber, oxygen rubber, foam rubber, or polyurethane rubber. Referring now to FIG. I, the electronic display device 101 associated with the ground cover 102 can be configured to electronically display static (non-movable or changeable) or dynamic (such as scrolling and other movement or change) graphical images and texts. data. Specifically, the electronic signage device 101 may be coupled to a 88696.DOC -12-200414086 control unit 103 by wired or wireless means, and may be changed by the controller 103 to display any user selection. content. For example, as shown in FIG. 1, the electronic display device may be coupled to the controller 103 through a display driving circuit (such as a video graphics adapter card 105). The controller 103 may include any kind of electronic logic circuit. For example, a general microprocessor equipped with software, or an application specific integrated circuit (ASIC). The driver 105 of the electronic display device can be integrated with the controller ι03 or constructed in the ASIc. The controller can also be in the form of a single-board computer with a processor and a memory, one or more display driving circuits constructed in the board, and a wireless component for communicating with the outside world or for loading data into the memory. . The controller can be coupled to a storage medium 104, which can be any media form suitable for storing digital data, including random access memory (random access memory; RAM), read-only memory (read_〇nly mem〇 ^; ROM), flash or other non-volatile solid state electronic storage, electronically erasable and programmable read only memory (EEPROM), or magnetic disk and / or optical disk storage. The storage medium 104 may store, for example, control software executed by the controller ι03, and video content for selection display on the electronic display 101 under the control of the control software. A user interface (not shown), such as a personal computer with a display monitor and a keyboard, can be coupled to the controller so that the configuration of the controller has specific user inputs, such as a specific control program, used to generate special display content and / Or audio output. With an audio card, an audio device m (such as a speaker) can be further lightly closed to this: make cry =. Under the control of the controller m, the audio device lu can output the selected first-frequency content stored in 88696.DOC -13- 200414086 media m 10 4. The power source 114 supplies power to each component of the ground display system 1000. The ground display system may further include a sensing device 113 ′ to provide multiple interactive applications of the ground display system, as described in detail below. The sensing device 113 may be coupled to the controller 103 and provide a signal thereto. The connection between the sensing device and the controller can be wired or wireless. Using, for example, the data port 106 integrated into a public system bus can store data in the storage medium 04. The bus may be (for example only) a universal serial bus (USB). The terrestrial display system may further include a wireless port 107, which is implemented, for example, using a wireless WAN / LAN card. Through the wireless port 107, the ground display system 100 can be coupled to and communicate with a network 12 5 ′. The network can be any kind of network, including a wide area network (WAN), such as the Internet; or a local area network (10cal area network; LAN) that includes, for example, other terrestrial display systems . Through the network 125, the ground display system 1 can be coupled to the network's servo computer 108 via the wireless communication device 112. The servo computer 108 can be coupled to a soil-shell storage 109. The database 109 can store data related to operating the ground display system 100. For example, the database may contain video and audio content or control software that can be downloaded to the storage medium 104 of the terrestrial display system. Therefore, the ground display system can be controlled remotely. However, the ground display system 100 does not need to be connected to the network, and can perform local control, such as downloading content and controlling software locally from the data port 106. In addition, although the wireless communication method and system shown in FIG. 1 are used, a wired system may also be used or may be combined with a wireless system. In addition to the above description, the display technology used in specific embodiments of the present invention may include: liquid crystal display (LCD), light-emitting diode (LED); ), Organic light-emitting diode (OLED), electroluminescent (EL) display, plasma display panel (PDP), field emission display including printable field emitter ( field emission display (FED), ferroelectric display, polymer light emitting diode (PLED), light emitting poiymer (LEP), electronic paper, and light-emitting ceramic materials or other light-emitting inorganic materials. Other display technologies used in various embodiments include fiber optic technology, in which the remote image is formed electronically and transmitted to a fiber array or fiber bundle using a light guide source. The remote image light source can be inside or outside the ground cover. Other display technologies considered include holographic display. In this technology, whether white light or laser full-image can be generated inside or outside the ground cover layer 102, and focused by a lens (which can be a Philip lens), making it possible to view the display 101 at an acute angle What people see. As described above, the electronic display device 101 can display at least document data and graphic images. The content can include separate textual data, separate graphic images (such as pictures), or a combination of the two; or it can be stationary, moving, or both stationary and moving, depending on the selected video content. Moving text data and images can be, for example, scrolling. Document data and graphic images can be black and white or full color. In addition, the display device 101 may include more than one different display: that is, the display area of the display device may be divided according to the content. For example, the display area may include two or more different "windows", each displaying different content. This type of division of the display is widely known, for example, in the "split 88696.DOC -15-200414086 split screen" television and the widespread use of various graphics software applications, including the ubiquitous "windows" software from Microsoft . Various digital video file formats can be used to generate images on the electronic display device 101, including Moving Picture Experts Group (MPEG), digital versatile disc (DVD) or digital video disc and flash. In addition, according to a specific embodiment of the present invention, in order to be displayed on the electronic display device 101, conventionally used video content can be converted into digital video content, for example, in Internet television. Such a conversion process involves taking a traditional National Television Systems Committee (NTSC) video from magnetic tape and capturing it on a computer with a video capture card. An example of such a card is the Targa 2000 RTX board. After enlarging, the video is compressed into a file in a format that can be displayed on a digital device. For example, the archive can be saved in MPEG 1 or MPEG 2 format. According to various embodiments, the components of the above-mentioned ground display system 100 may be completely built in the ground cover 102, completely outside the ground cover 102, or some components may be placed inside the ground cover 102, The other components are external to it. Variable Image Orientation FIG. 3 shows a ground display system having a variable image orientation according to one embodiment of the present invention. "Image" means any form capable of visual representation 'including images, patterns, text, numbers, etc., either alone or in any combination; in a static or dynamic format or a combination of the two. In FIG. 3, the ground display system 100 displays different forms 320, 335 88696.DOC -16-200414086 with the same image, wherein each form is oriented to be viewed from different directions. Specifically, the image 335 may be substantially "upright" from the perspective of the first viewer, and the image 320 may be substantially "upside down" from the perspective of the first viewer. On the other hand, from the perspective of the second viewer, the image 335 may be substantially "upside down" and the image 320 may be substantially "upright". In the ground display system shown in FIG. 3, the electronic display device ⑻ includes a plurality of spaced-apart display modules, or panels 310, 315, 325, and 330, which are associated with the ground cover layer 102. Each panel can be used in combination with any of the display technologies described above. Two or more panels can be configured to display a composite image: for example, each of the display contents on the panels 325 and 330 forms a composite image 335. In addition, each separate panel can be configured to display images individually. "Separate" in this context means not part of the synthetic image. In addition, each panel can be configured so that the image it displays has a different orientation from the image on the other panel. In the second application, it is better for the viewer to see only the image on the earlier panel facing him. In such applications, some W LCD monitors with very good viewing angles perform well. That is, by properly orienting the display panels 3 10 315 325, 330 in conjunction with such standard two CCD technologies, it is possible to: the corresponding display is substantially visible from one direction, but not substantially visible from the other. For example, according to the LCD technology used, when a viewer approaches or stays near the edge 327 of the panel, he can clearly see the image on panel 舁 315, but cannot clearly see the images on panels 325 and 330. Similarly, when the viewer approaches or stays near the edge 329 of the panel, he can clearly see the images on the panels 32S and 33G, but cannot clearly see the shirt images on the panels 310 and 315. Selectively orient the panel in this way, allowing access

88696.DOC -17- 200414086 The viewer of the terrestrial display system does not need to see an image that is upside down or skewed with him, so there is no need to work hard to understand it. … Figure 4 shows another possible application of the above multi-panel display. As shown in Figure 4, each panel can be configured to separately display the images of other panels (such as using two or, the upper panel is opened in reverse to form a composite image). In the example of FIG. 4, each panel 310, 315, 325, 330 displays a different full image 410, 415, 425, 430, and each image has a different orientation from at least one of the images. For example, each aspect of each image may choose to be most suitable for viewing from different directions. The Θ feature can be used, for example, to display different images to people approaching from different directions. A private t, Xu Erji * When people are mainly configured from two places opposite to each other, walking towards k, such as on the aisle of the grocery store, u or bottom of a staircase, or in the exit passage, The examples of 3 and 4 are particularly advantageous. It should be noted that according to the present invention, the panel of the panel is not limited to four panels, and may be more or less than these panels. 5A to 5C show other possibilities according to a specific embodiment of the present invention. The 'ground display system 100' shown in FIG. 5C may include an electronically rotatable image and a digital image 520. The ground display system can be equipped with several proximity detectors 530, 540, 550, and 560. For example, the port is in the sensing device 1 i 3. According to the signal from the proximity detection, the image can be rotated and / or transferred to the desired position for viewing, and the standard is such as how close the viewer is to the ground display system. Specifically, the proximity detectors 530, 54, 55, and 56 may, for example, be fixed

88696.DOC -18- 200414086 fixed, adhered, or associated with each side of the ground cover 102. For example, proximity detectors 530, 540, 550, and 56 may be associated with inclined surfaces 212, 213, 214, and 215 of the ground cover, respectively. Proximity sensors can be used to determine the orientation of a given image at a given time, based on the viewer's proximity. For example, a proximity detector may be coupled to a controller of a ground display system and send a signal to the controller. According to the signal received from the proximity detector: information, # the controller can determine that compared with the distance between the second viewer 59 ° and the proximity detector 540, the first viewer 58 ° from the proximity detector closer. This determination by the controller is performed, for example, by executing an appropriate hardware and / or software algorithm. Under the conditions shown in FIG. 5A, for example, the controller may rotate and / or transfer the image 520 to an upright angle of 58 ° with respect to the viewer. On the other hand, as shown in FIG. 5B, according to the input of the proximity detector, it can be determined that the viewer is closer to the proximity detector 54G than the distance of the viewer 580 from the proximity detector 55G. Under these conditions, image 52 () can be rotated and / or transferred to an upright angle relative to viewer 590. Similarly, as shown in Fig. ', Based on the input of the proximity detector, it can be determined that the viewer 590 is closer to the proximity detector 53 compared to the distance between the viewer 59 and the proximity detector 54. Under these conditions, the image 520 can be rotated and / or transferred to an upright angle relative to the viewer 595. Known techniques for performing image rotation and / or transfer are described above. For example, many currently available electronic display devices (such as video graphics adapter card 105) and electronic display devices ι〇1 support software for image rotation and / or transfer with software specifically designed for such operations. As described above, based on the input signal from the proximity detector, the controller 103 may execute determination software to operate (for example)

88696.DOC -19- 200414086 The surface display system and its nearest 2 trees reisl (Tees) to determine which of the multiple viewers-the ground controller performs the corresponding rotation and / or transfer software, so as to display a mental image $ 疋 turn and / or transfer. It should be noted that the rotation of the image and / or the transfer of the helmet requires thumbs like six buckets ... silk eve ... and, as shown in Figs. 5A to 5C, the occurrence of "㈣" in 90 degrees may be a more subtle increase, As low as a few points-Although the rotation and / or transfer of the image is not a type of enforcement, other possibilities may include storing the image in plural ^, a number of fixed positions, and the root cause Proximity Select a predetermined image from the storage image for display, ~, and h 6. In addition, the proximity is not the only one; the basis for selecting a particular image orientation, other bases are also possible. For example, the image can be configured to cycle through several different positions periodically. When the helmet field ..., Cui sees the viewer in close proximity, or when the proximity is not reached, the image can have a preset orientation. The "invented device" embodiment can further include a "screen saver" mode and video output that is turned on or off based on people's proximity. Proximity detectors can take a variety of forms, including, for example, ultrasonic detection benefits, heat detectors, motion detectors, infrared (IR) range finders, electric eyes, cameras, and charge choppers (charge c 〇upled Xinxin; ccd) or other imaging systems. More importantly, as shown in Fig. 5, a contour line is used to represent the points of the graphics generated by the private Φ formula, or the actual edge of the electronic display device of the ground display system-its essence. It is round, as opposed to the square or rectangle shown in the previous figure. According to the specific examples of the present invention, the circular electronic display device on 51 can be mechanically rotated,

88696.DOC -20-200414086 to redirect the image based on the signal from the proximity sensor. On the other hand, FIGS. 6A and 6B show the rotation and / or transfer of an electronic (eg, software-driven) image. 'The electronic display device of the ground display system includes a plurality of modules or panels, as described above, which are substantially square or Rectangular configuration. Figure 7 shows that proximity detection need not necessarily be done by placing the proximity detector in or on the ground overlay 102. Instead, for example, a proximity detector may be placed in, on, or associated with an object near the ground display system 100. FIG. 7 shows the proximity detectors 715, 72, and 73 (), which are located on a shelf 710 adjacent to the floor display system 100. Based on the signals received from the proximity detectors 715, 720, and 730, the controller 10 of the terrestrial display system can determine which of the plurality of viewers is closest, and thus orient the rotatable / transferable image 520. This determination may be, for example, based on the known distance of each detector from the ground display π system. Proximity detectors can be placed in the ceiling or suspended from the ceiling, such as on a track. Data distribution and management: It can be expected that the ground display system according to the specific embodiment of the present invention can

The products, such as the specific embodiment of the present invention, are η ... ㈣h. As a matter of fact, existing video / audio content can be related, for example, to products on nearby shelves. So regarding the ground

88696, DOC -21-200414086 The display system is configured to produce specific video / or audio output, as described below. Μ Referring to FIG. 8A, a user may configure a ground display system 100 in situ by physically connecting a configuration device 800 (such as a palm controller / storage device (CSD)) to the ground display. System 1 00. The connection may refer to, for example, a direct link 801 (such as a cable link) to (for example) data port 106 of the terrestrial display system. The user then downloads the selected video / audio content and / or control software from the device 800 to the storage medium 104 of the terrestrial display system. What kind of data is downloaded to the ground display system may depend, for example, on the location of the ground display system and its related content. Downloaded video / bone content can be changed by downloading new video / audio content in the same way. For example, the user can configure a ground display system at a long distance, for example, as follows: The user can connect the device 800 to a computer 108 in a building. (Such as a network server, see Figure 丨); this connection can be achieved, for example, wirelessly by the Infrared Data Association (IRDA), or by a wired USB link. The network server ι 08 can be connected to a plurality of ground display systems 100 in the building through wired or wireless connection (such as using LAN 125 and Ethernet). Then, the video / audio content and / or control software can be downloaded from the device 800 to the web server 108; then from this web server to each connected terrestrial display system. Depending on, for example, the respective locations of the first and second ground display systems, the data downloaded to the first ground display system may be different from the data downloaded to the second ground display system. 88696.DOC -22- 200414086 The device 800 may be, for example, a CSD, a personal computer or laptop, or the like. Alternatively, the 'server 10' can be linked to a database 109 containing content and control software 'and the user can direct the server 08 to download the content and / or control software from the database 109 to the ground display system. Domain Wireless Scrolling Referring to FIG. 8C, according to a specific embodiment of the present invention, the user does not need to connect to a network server computer as described above. Instead, the user only needs to configure the ground display systems remotely in the vicinity of the plurality of ground display systems to be configured, and then wirelessly at a distance of nearly 100 sighs or more. As shown in FIG. 8C, a user may, for example, have a device 800, such as a laptop computer or a CSD equipped with a short-range wireless transmitter, which sends a wireless signal 8 0 2 and a local display system 1 in a commercial establishment. Communication by, for example, code division multiple access (CDMA) or other similar communication protocols. In this way, content and / or control software can be downloaded wirelessly to a local display system without going through a network. Alternatively, the same short-range wireless transmission can be used to send the data to the network server 108, which then distributes the data to the local display systems. η Putting down a wasteland network (WAN) Referring to FIG. 8D, according to a specific embodiment of the present invention, a plurality of ground display systems can be configured in a plurality of different buildings (such as commercial organizations) and can communicate with them remotely. This can be achieved, for example, by a wide area network (WAN) configuration. Specifically, as shown in FIG. 8D, the central control location 803 can be linked to the Internet or some other wired or wireless (such as a person) by a wired or wireless connection.

kzinc)) WAN 804, to lan 125 associated with each agency. Each LAN 88696.DOC -23- 200414086 125 can be sequentially linked to a plurality of ground display systems 100 arranged in the institution through wired or wireless connections. The video / audio content and / or control software can then be downloaded from the central control location 803 to each LAN, which can then transfer the video / audio content and / or control software to the multiple terrestrial display systems. As described above, because the ideal system causes the local display systems in the same organization to produce different video / audio outputs, the local display systems may have a designated unique identification code. The identification code is the title of the digital data corresponding to the video / audio content and / or control software required for the specific terrestrial display system. The title information can be used to ensure that the local display system receives the required information. Satellite Network Offline As a change to the above-mentioned WAN download technology, satellite network download can be used for wide area networks provided by satellite groups. At this point, satellites can spread the data point-to-multi-point to receivers (such as dish receivers) in buildings that include terrestrial display systems. The data is then disseminated via LAN (for example) to the respective terrestrial display systems. Satellite systems such as Motorola's Iridium system (Moton ^ la, Iddium), Hughes's live TV (Hughesi, ⑽ τν), and Boeing's digital cinema (Boeing calls it coffee) have shown such capabilities Ground display system According to a specific embodiment of the present invention, the ground display system 100 can be linked to a point-of-sale (POS) system in a building. The POS system can be used to collect customer preference information. It can be collected The effectiveness of special advertising content in increasing sales says, 'For example, by showing

88696.DOC -24- 200414086 Time to understand the sales situation of an established project within the organization. It is based on the schedule of specific advertisements displayed on the ground display system, and understands, for example, the cross-referencing of electronic transactions when the crossover occurs. In order to provide this scheduling information to the Pos system, the ground display system can be directly connected to the computer or server of the Pos system. Alternatively, the LAN's servo computer (for example) can control the scheduling of content displayed on various display systems in an organization, and provide the scheduling information to the server of the POS system, making it "real-time" (that is, simultaneously) Associated. Alternatively, scheduling information can be associated with "offline" sales records later. Interactivity Specific embodiments of the ground display system according to the present invention may include interactivity features, as described below. Seeking Information Specific embodiments of the present invention may include the ability to query customer information and record requested information. Figure 9 shows an alternative example. As shown in FIG. 9, many interactive devices for communicating with people are coupled to the ground display system 100 through a wired or wireless connection (such as Bluetooth). Such interactive devices may include, for example, a voice input device 900 (such as a microphone), a keyboard or pocket keyboard 901 for inputting text data, a touch-sensitive display screen 902, a card reader 903, and a barcode scanning Machine 905 and coupon extraction machine 907. Devices can be configured at the right level for speaking, typing, or other operations. The ground display system 1 may include speech recognition software for performing speech recognition processing on a person's incoming speech input device 900. The ground display system may further include a pressure upper, especially αα 909, which is located on the top surface of a display area of the ground display system.

88696.DOC -25- 200414086. The pressure sensor 909 can be used as an example of a thin film contact switch. Each of the foregoing interactive devices can be combined with a controller of the ground display system ι03 for shipping k to a Wei controller. The controller can perform Programmatic processing to perform required functions based on received signals. The ground display system 100 and associated interactive devices can be configured at convenient locations in, for example, commercial establishments. The ground display system 100 can generate information requests for passing customers , Or visual or auditory. When the sensing device 113 detects that someone is approaching, the ground display system may generate a request. In the information request, the ground display system may (for example) request the customer for price, product description , Product preferences, coupons or any other required information to express opinions. The ground display system can encourage customers to answer, for example, speak to the voice input device 900; type information on the keyboard or pocket keyboard 901; press the touch-sensitive Some areas of the display of the screen 902; step on a specific part of the ground display system by the pressure on the pressure sensor 109 Or any combination of the above. The ground display system 100 can record the customer response on a storage medium, such as storage medium 104. When enough responses are collected, the marketer downloads the information and analyzes it to determine the customer ’s The ground display system 100 can also be configured to reverberate a person's request in a visual or auditory form, where the request can be entered by speaking or any of the above interactive devices (such as a keyboard / compact keyboard 901, a touch-sensitive screen) 9〇2). The card reader 903 can be used, for example, to obtain identity information from customers. Such identity information can include, but is not limited to, name, age, consumption history, frequency of store visits, most general purchases, Store credit card amount, related stores-26-

88696.DOC 200414086 Information on discounts, etc. The identity information may be encoded on the card 904, for example, magnetically, and the card reader 903 may read it. The card 904 may be, for example, a "smart" card. A smart card (or electronic card) is a known device that typically contains an embedded computer chip and is typically the size of a traditional credit or debit card. A barcode scanner 905 may be used, for example, to allow customers to scan coupons 906. In response, the terrestrial display system may generate a video and / or audio message about the coupon. This message can, for example, inform the customer whether the coupon is valid ’or whether it is a double discount, etc. Customers can also scan the product ’on the barcode scanner 905 and get a coupon in response. The coupon 908 can be printed 'or generated and distributed by a coupon extractor 907. The coupon extractor 907 may include a counter for counting how many coupons have been distributed and for which products. This information can be recorded by a terrestrial display system and used by salespeople, for example to measure customer response to advertising, prices, etc. After the production of a silly camera, a specific embodiment of the present invention may include an interactive device, which is used as a camera ' to capture an image of a person and display it on a ground display system. Figure 10 shows an illustrative example. A camera 1000 may be installed near the ground display system 100 on the ground 1050, such as on a shelf 1020. When a person 1030 approaches or stands near the ground display system, the camera 1000 is positioned to capture its image. A person's image 1060 can be integrated, for example, with an advertisement 1070 displayed on a ground display system. People's images can be displayed as, for example, continuous moving images, or still images. The “frame grabber” feature of the camera can be used to produce still images. The still image (for example)

88696.DOC -27- 200414086 editing software can be changed to deliver some interesting messages. For example, in the advertisement 1070 of FIG. 10, a "milk beard" can be clearly displayed on the face of a person. Optical element According to a specific embodiment of the present invention, a technique for improving the visibility or visual effect of a display includes using a prism. Diffraction prisms or Fresnel prisms are well known and can be purchased under the brand name ReflexiteTM. The thickness of such diffractive prisms can be several * meters, or even a fraction of a millimeter. According to a specific embodiment of the present invention, a thin layer of material including a diffractive prism may be disposed on an electronic display device of a ground display system. Placing such a diffractive prism on an electronic display device makes it easier to view the corresponding display, especially in a specific direction. At the same time, because the prism material is extremely thin, the ground display system can be kept flat. FIG. 11 shows that a layer of a material including a thin diffractive prism is disposed on the electronic display device ιοm of the ground display system 100. Audio Specific embodiments of the present invention can provide careful control over the first τ generated by the audio device iu of the ground display system, especially considering (for example) visiting commercial establishments or other public properties that include multiple ground display systems The interference caused by ⑩ is minimized. To this end, the volume and bandwidth of the sound j output by the audio device can be controlled to limit the distance that the sound can travel. For example, sound waves at lower frequencies (such as below about 200 to 0 Hz) have less attenuation and travel farther than sound waves of the same frequency. Therefore, a specific embodiment of the present invention may include a control mechanism (such as a controller 10 running appropriate software) for controlling the frequency output including slightly higher than about 2000 to 30012, and controlling the amplitude so that People in the pre-footed range can best listen to the audio output.

88696.DOC -28- 200414086 embodiments may further include a proximity detector to provide a signal to determine what audio output should be generated. For example, the proximity detector can detect whether a person is located within a predetermined distance from the ground display system and send a corresponding signal to the controller of the ground display system. Based on the signal received from the proximity detector, the controller can start or stop audio output; control audio and volume; and so on. The controllers of each ground display system can also be linked to a central notebook. As mentioned above, various network groups that can be used for ground display systems are described. The central computer can control the audio output of the local display system, for example, to prevent multiple ground display systems within a predetermined distance from each other from simultaneously generating audio output. In a specific embodiment, the audio device ill may further include a directional speaker, for example, may be integrated into the ground cover or disposed near it. Directional speakers can be marked in the direction you want people to approach. The proximity detector can detect which direction the person is approaching, and the controller uses this information to generate audio output from the corresponding directional speaker. Due to the above-mentioned control of audio, and the earlier description of the variable image orientation, it should be understood that the specific embodiments of the present invention can be used to control video and / or audio output based on people's proximity. Specifically, according to the proximity of a person, the ground display system according to a specific embodiment of the present invention can start or stop video or audio output 'and adjust image orientation and audio output characteristics, independently or in combination. Protective Cover I As described above, a specific embodiment of the present invention may include a sturdy protective cover for an electronic display device. Regarding such protective coverings, the basis may be -29-

88696.DOC 200414086 can be a specific embodiment, and more detailed implementation details will be described below with reference to FIGS. 12A to 12B. As shown in FIG. 12A, the protective cover layer 120 may include a strong transparent member 1210, which is (for example only) made of glass or rigid plastic. The protective cover layer may include a hard coating 1220 over the transparent component 1210, wherein the coating 1220 is, for example, a diamond-like coating, such as a known high-density carbon coating with mechanical characteristics similar to diamond, But it is not as expensive as diamond. The coating layer 1220 may also be formed of (or include) a plastic or polymer coating, such as a coating for coating a plastic lens, which is widely known in the art. The protective cover layer may further include an anti-reflective coating layer 1230 on the hard coating layer 1220. The anti-reflective coating 1230 may include, for example, multiple layers of organic metal oxides or organic / polymer coatings with various refractive indices, which may be reflective in lens coating technology. Although not shown, an anti-reflective coating may be on the bottom surface 1205 of the transparent member 1210 in a specific embodiment. The coating described above reduces flicker and prevents scratching. FIG. 12B shows an alternative embodiment in which only an anti-reflection coating 1230 is provided on the top surface of the transparent member i2i0, and the hard coating 1220 is omitted. In addition, although not shown, an anti-reflective coating may be on the bottom surface 1205 of the transparent member 1210 in a specific embodiment. Non-slip embodiments of the present invention may further include a removable transparent protective sheet. The removable transparent protective sheet may include non-slip features to reduce the possibility of people slipping when they step on the ground display system (for example) due to moisture. Referring to FIG. 13A, a movable transparent protection sheet 1300 is disposed on the above-mentioned protection 88696.DOC -30-200414086 cover layer 1200. In addition to preventing damage to the protective cover layer 200 (such as soiling and scratching), the sheet 1300 may have a non-slip surface, where the non-slip resistance is provided by a rough surface that is placed on or integrated into the surface. Particles such as sand or grit; by pedals, small holes or any other type of discontinuities in the surface 1300.1; by absorbent and / or drainage material in the protective sheet; by any other material that facilitates non-slip by the protective sheet Features; with a non-slip coating on the surface, or any combination thereof. The protective sheet covers the entire floor

"V. Display system, including electronic display device and ground cover, or only part of it. Non-slip material can be distributed through the ground display system in the form of a strip, for example. As shown in Figure 13B, the specific embodiment may Contains multiple protective sheets in the form of a stack 11, each of which can be moved individually. When the top protective sheet of the stack becomes dirty, it can be removed and discarded to expose the new protective sheet below. According to other options The anti-slip protection sheet material may be in the form of a roll of continuous material ^ 1302, wherein the clean material is distributed by, for example, a timing mechanism or a dirt detection mechanism. Fragrant Technology Specific embodiments of the present invention may include fragrance technology. For example, with The splitter commonly used in the ground display system provides a stack of layered slices with fragrance attached between the slices. For example, the layered slice stack can be arranged in a distributor, and the nuclear distributor is located on or near the ground display system. For example, on a table. For example, a transparent incense film is arranged on the whole or part of the ground display system, for example, on the inclined surface of the ground cover. The key features are: soap, lotion, cosmetics, laundry detergent, fabric softener, fresh air,

88696.DOC -31- 200414086 Yan Xi is especially effective for other products whose main characteristic is fragrance. May: I FIG. 7 ′ In an alternative embodiment, the ground display system 100 interprets the Erfan motor-type fragrance sprayer 1400, #periodically or in combination with a predetermined advertisement, or = fragrance. For example, the fragrance sprayer 1400 may be connected to, in or on the ground cover 102, or associated with a ground display system. This type of distribution: the device has been developed to use small piezoelectric actuators to make extremely small pumps: it can consistently emit a small amount of stored fragrance. In addition, croelectromc Mechanical System (MEMS) has been developed to pump motors to the fluid. Anti-theft protection The specific embodiments of the present invention can provide anti-theft protection, as described below. Ridge 1 alarm system The ground display system according to a specific embodiment may include an alarm system configured to be activated even if the ground display system is removed without permission. Referring to FIG. 15, the alert may include an unauthorized motion detection device 150, which may detect whether the ground display system is moved. The device 150 may be, for example, connected to, or placed in or on the ground cover 102, or associated with the ground display system 100. The device may include, for example, an accelerometer or a mercury switch coupled to the controller 103. When a change in the position of the ground display system is detected, the device can send a signal to the controller. The controller can then determine if an audible and / or visible alarm is generated. The alert may include, for example, sounding an alert sound, etc., and / or generating a flash on the display device such as "warning" or "thief". A switch or software setting can be used to deactivate the alarm system so that the ground display system will not cause an alarm when moving. 88696.DOC -32- 200414086 The ground display system according to an alternative embodiment has a π mouth. Report Dagger-A device that can detect whether the ground display system has been moved, such as a pumping station. However, in addition to generating an alarm, the alarm system can be configured to emit electrical pulses when the face-centered system moves without permission. Therefore, referring to FIG. 5: the ground display system 100 may include an electric pulse generator. The electrical pulse generator is, for example, connected to the ground cover 102, or placed in it or the ground display system is systematically associated. The electric pulse generator 1501 can generate a non-authorized operator of the ground display system without further operation of the ground display system. The switch or software setting can be used to release the edge pulse generator ’so that the ground display will not generate pulses when moving. Fig. 16 shows details of a possible implementation of a specific embodiment of the present invention. As shown in FIG. 16, the ground cover layer 102 of the ground display system 100 may include four electronic inverters 1620, 1630, 1640, and 1650, which provide power for the four-panel electronic display with reference to FIG. The backlight is driven on one of the device's (for example) four LCD displays. Power can be provided by cable 1660. A controller such as the controller 103 may be constructed small or thin enough to be placed within the boundaries of the floor covering 102, and other components may be added to form a more complete assembly, as described below. FIG. 17 is an exploded view of the ground display system 100. A base element 1710 may be configured to receive and support the wiring assembly 1720, which includes the four inverters 1620, 1630, 1640, 1650, and cable 1660 described above. A structure 1730 may be disposed on the wiring assembly 1720; the structure 1730 may be formed of plastic or other materials 88696.DOC-33-200414086, and support the above-mentioned inclined surfaces 212, 213, 214, and 215. The structure 1730 may be further configured, for example, to receive an electronic display device including four partitioned panels in a recess formed therein. Part of the tile material 1750 (such as a blanket or rubber) can be placed on the structure 1730 to form the inclined surfaces 212, 213, 214, 215. A reinforced glass containing supporting ribs 1 770 can be used as a protective cover 1200 for an electronic display device. The components of the ground display system can be held together, for example, by adhesives, epoxy or mechanical fasteners. A plurality of detachable = protective sheets 1301 can be placed on the tempered glass 1200. The protective sheet ΐ300 may include a non-slip feature 1300.1. Although not shown ', the audio device m may be included in the above assembly. The audio device may be formed of, for example, a thin-profile speaker or a piezoelectric speaker. FIG. 18 shows assembly components of a floor display system 100 placed on a flat floor 1820 according to a specific embodiment. The heat generated by the various electronic components of the terrestrial display system can be processed by iron inlay 4 armor known to solve such problems. The electronics can be welded into a thin metal plate which can be used as a heat sink. A specific embodiment of the present invention can further include waterproofing, such as) damage to electronic components caused by walking. Such waterproof element =. (For example) Potassium iron as a sealant, put it in the gap. For example, in the electric display device and the ground two: As you also, for example: Feng :: 二. To this end, other objects on the surface of the ground display system can also be used: the protective cover and w form a waterproof seal. Zhenone

A sealant such as 88696.DOC -34- 200414086 can be used to form a waterproof seal. fcl: and Ditch System A specific embodiment of the present invention may include a ground display system used as a "track and ditch system". The track and trench system can be configured to support the use of one or more electronic display devices in the ground. FIG. 19A shows an illustrative example. In FIG. 19A, a trench 1910 is formed in the ground 1905. A track 1915 is disposed in the trench. The shelf 1920 can be arranged adjacent to the track and the trench. The track 1915 may include components to provide power and transmit electronic data. For example, the 'power cable and data transmission cable may be fixed to or wrapped in the road 1915, or may be associated with it. Power cables and data transmission cables may include a plurality of connections to connect to electronic devices such that the devices receive power and / or data via the cables. FIG. 19B shows an electronic display device 1925 disposed in the trench 1910. The electronic display device 1925 may be connected to the rail 1915 in some way: for example, it may hook or bite the rail 1915. The electronic display device 1925 may include any of the display technologies and capabilities described above. In addition, although not shown in FIG. 19B, it should be understood that the electronic display device 1925 is associated with any of the above devices, including audio devices, inductive devices, interactive devices, network devices, and the like. Specifically, for example, the electronic display device 1925 may be coupled to a controller such as the controller 103 by a wired or wireless component, and may be modified by the controller to display any of the above-mentioned contents selected by the user. The electronic head unit 1925 and the corresponding controller can be connected to the power supply of the track 1915. Controlled to be further coupled to a storage medium such as storage medium 104.

88696.DOC -35- 200414086 /, + is stored in the storage medium 丨 04, for example, 106 of the —data input / output, coupled by a port such as the data port “to a public bus. Data transfer of the track -缙, m, Kebu can be coupled to ^ ^ Fun㈣ Money is stored and stored in the storage media device = 1 controller, and displayed on the electronic display can be changed: Γ, electronic display device 1925 can be configured Support electronic image rotation; support image rotation and / or transfer; or include any functions related to the above-mentioned pen display device. The space in '_91 () shown in Figure 2 can be closed or covered by a solid segment (such as a segment). This type of fixed section can be used to close the trench space that is not filled with electronic display = 1925. Specific embodiments of the present invention can further include a protective cover layer including an electronic display device. The protective cover: layer 1935 It can be all transparent or partially opaque, and contains a transparent user 1935.1 for viewing the electronic display device. Figure 19D shows the cross-sectional views along lines 19D to 19D. The reference symbols ⑽ and 55 correspond to the data cable and the power environment, respectively. As shown in FIG. 19, the specific embodiment of the present invention may further include a riser 1960, which raises the electronic display device 1925 to an ideal level, and further supports the protective cover layer 1935 from the orbit i9i5_. An advantage of the specific embodiment including the above-mentioned track and trench system is that since the electronic display device can be placed below the ground level or substantially parallel to the ground level, it does not hinder feet or other traffic. In addition, the power and data supply shared by the track makes its implementation more economical. A specific embodiment of the present invention relates to a ground display system including a mechanism.

88696.DOC -36- 200414086, a mechanism that associates electronic display devices with the ground with a tilt that is more convenient for viewing. 20A to 20C show an illustrative example, in which Fig. 20B corresponds to the orthogonal side view of Fig. 20A. According to a specific embodiment, the electronic display device 2000 may be placed on, hinged to, or associated with the ground 2 015. A positioning device 2020 may be coupled to the electronic display device 2000, which positions the electronic display device at a predetermined 0 angle from the ground 2015. It makes the electronic display device easier to see from a distance. The positioning device 2020 may, for example, include a spring or other flexible or extensible mechanism. As shown in FIG. 20C, the positioning device 2020 can be compressed or retracted, and the electronic display device 2000 can be brought closer to the ground 2015 by pressure (for example, human feet 2030). The above configuration has the advantage that the area occupied by the electronic display device can be used for walking or other passages. It should be understood that although not shown in FIGS. 20A to 20C, the electronic display device 2000 may include any one of the display technologies and functions described above and be associated with any one of the devices described above. Therefore, the electronic display device 2000 can be configured as any content that can be changed by the electronic display; supports image rotation and / or transfer; or includes any of the functions related to the electronic display device described above. 20D to 20E show an alternative example, in which FIG. 20D corresponds to the orthogonal side view of FIG. 20A. As shown in Figs. 20D to 20E, two electronic display devices 2000 (each shown in Figs. 20A to 20C, respectively) can be arranged next to each other and share a common positioning device 2020. Flexible electronic display device An electronic display device according to a specific embodiment of the present invention may be formed of an extremely thin, flexible, lightweight material. 21A to 21C show an illustrative example. According to a specific embodiment, the electronic display device 2100 may include a lightweight material, which is -37-

88696.DOC 200414086 can expand and contract as shown in Figure 21A. Specifically, the electronic display device 2 100 may include a light and flexible display element layer 2120 and a light and flexible frame 2110. The display element layer 2120 may include display elements such as: small molecule 01 ^ 0, polymer 01 ^ 0,? 1 ^ 0 or 1 ^ ?. Figures 216 and 21 (: are sectional views taken along lines 21B to 21B and 21C to 21C, respectively. As shown in FIG. 21B, the flexible frame 2110 may include a lightweight, flexible transparent protective layer 21 30 and a lightweight, flexible Bottom layer 2160. The display element layer 2120 may be disposed between the bottom layer 2160 and the transparent protective layer 2130. The transparent protective layer may be made of, for example, polycarbonate, Mylar (polyester film), or other rough transparent plastic As shown in FIG. 21C, the electronic display device 2100 can further include a light and flexible thin film battery 2170 for supplying power to the display. The thin film battery 2170 can be disposed between the display element layer 2120 and the bottom layer 2160. The electronic display device 2100 may further include a lightweight control electronic component 2140 for driving the display of the display component layer. As shown in the figure, the control electronic component 2140 may be installed in the frame 2110, parallel to the display component layer 2120. Alternatively, The control electronics can be arranged, for example, between the display element layer 2120 and the bottom layer 2160 (Figure 213), or between the bottom layer 2160 and the thin film battery 2170 (Figure 2C). It should be understood that although Not shown in Figures 21 to 21 (::, but the electronic display device 2100 can be associated with any of the above devices and configured to change any content that can be displayed electronically; supports image rotation and / or transfer; or includes the above and Any function related to the electronic display device. As noted above, the above-mentioned electronic display device 2100 is quite lightweight and therefore easy to carry. For example, consider that the electronic display device 2100 can be rolled like a newspaper

88696.DOC -38- 200414086 down and clamp under the arm. Several specific embodiments of the present invention are explicitly illustrated and / or described herein. Although several specific embodiments are specifically illustrated and described herein, it should be understood that 'without departing from the spirit and teachings of the present invention, the present invention: amendments and changes are covered by the above principles, and are Within the scope of the attached patent application. [Schematic description] Figures 1 and 2A to 2D show a _ground display system according to a specific embodiment of the present invention; Figures 3, 4, 5A to 5C, from to print and 7 show a variable image according to a specific embodiment of the present invention Orientation; FIGS. 8A to 8D show various configurations of a ground display system configured according to a specific embodiment of the present invention with a selected inertial rainforest; FIG. 9 and 10 show various interactive devices, which can be used in accordance with the present invention A ground display system according to a specific embodiment is associated; a FIG. 11 shows a material layer including a diffractive thin prism according to a specific embodiment of the present invention; FIGS. 12 A and 12 B show a protection according to a specific embodiment of the present invention. D-Figures 13A and 13B show protection sheets according to a specific embodiment of the present invention; Figures 14 and 15 show an alarm system & system according to a specific embodiment of the present invention; Figures 16 to 18 show according to the present invention Specific embodiments of the components and assemblies of the ground display system; Figures 19A to 19D show the track and groove according to a specific embodiment of the present invention

88696.DOC -39- 200414086 channel system; Figures 20A to 20E show a positioning mechanism system according to a specific embodiment of the present invention; and Figures 21A to 21C show a lightweight and flexible electronic display device according to a specific embodiment of the present invention. [Illustration of the representative symbols of the figure] 100 ground display system 101 electronic display device 102 ground cover 103 controller 104 storage medium 105 video graphics adapter card 106 data port 107 wireless port 108 servo computer 109 database 110 sound card 111 audio device 112 Wireless communication device 113 Induction device 114 Power supply 125 Network 200 Top surface 212-215 Inclined surface 88696.DOC -40- 200414086 220 Boundary part 221 Edge 310 Panel 315 Panel 320 Image 325 Panel 327 Edge 330 Panel 335 Image 410 Full image 415 Full Image 425 Full image 430 Full image 520 Image 530 Proximity detector 540 Proximity detector 550 Proximity detector 560 Proximity detector 580 First viewer 590 Diyi * Viewer 595 Viewer 710 Shelf 715 Proximity detector 720 Proximity Detector 88696.DOC -41-200414086 730 Proximity Detector 800 Configuration Device 803 Central Control Location 804 Wide Area Network 900 Voice Input Device 901 Keyboard or Pocket Keyboard 902 Touch Sensitive Display Screen 903 Card Reader 904 Card 905 Barcode Scanner 906 Excellent Coupon 907 Coupon Extractor 908 Coupon 1000 Camera 1020 Shelf 1030 People 1050 Ground 1060 Video 1070 Advertising 1100 Material 1200 Protective Cover 1205 Bottom Surface 1210 Transparent Parts 1220 Hard Coating 88696.DOC -42- 200414086 1230 Anti-Reflection Coating 1300 Protective sheet 1301 Stacking 1400 Aroma sprayer 1500 Unauthorized motion detection device 1501 Electric pulse generator 1620 Electronic inverter 1630 Electronic inverter 1640 Electronic inverter 1650 Electronic inverter 1660 Electricity 1710 Base element 1720 Wiring Assembly 1730 Structure 1750 Tile material 1770 Rib 1820 Floor 1905 Floor 1910 Ditch 1915 Track 1920 Shelf 1925 Electronic display 1930 Section 1935 Protective cover 88696.DOC -43- 200414086 1935.1 Transparent window 1950 Information cable 1955 Power cable 1960 Ascender 2000 Electronic display device 2015 Ground 2020 Positioning device 2030 Human foot 2100 Electronic display device 2110 Flexible frame 2120 Display element layer 2130 Transparent protective layer 2140 Control electronics 2160 Flexible bottom layer 2170 Thin film battery 886 96.DOC -44-

Claims (1)

200414086 Patent application park: 1 · A ground display system comprising: a ground cover; an electronic display device associated with the ground cover, wherein the electronic display device can be configured to be capable of electronic display and changeable Any content; a controller; and a sensing device coupled to the controller; wherein an image displayed by the electronic display device can be oriented based on information received by the controller from the sensing device. 2 · The ground display system according to item 1 of the scope of patent application, wherein the controller may be configured to determine a difference between at least two people in the vicinity of the ground display system based on the information received from the sensing device, and make The image is rotated based on the information. 3. If the ground display system is the second in the scope of patent application, the controller can be configured to further transfer the image based on the information. 4. The ground display system according to item 1 of the patent application scope, wherein the sensing device includes at least one proximity detector. 5. The ground display system according to item 1 of the patent application scope, wherein the sensing device is associated with the ground cover. 6. The ground display system according to item 1 of the patent application scope, wherein the sensing device is associated with a target near the ground display system. 7. The ground display system according to item 1 of the patent application scope, wherein the electronic display device includes a plurality of separate panels. 8. A ground display system comprising: 88696.DOC 200414086 a ground cover; an electronic display device associated with the ground cover, wherein the electronic display device can be configured to electronically display any content that can be changed; It also includes a plurality of separate panels; further, each of the separate panels can be configured to independently display an image. 9 · For the ground display system of the eighth aspect of the patent application, each panel can be further configured to display an image that has a different orientation from an image on the other panel. I. The ground display system according to item 8 of the patent application, wherein at least two panels can be configured to form a composite image. II. The ground display system according to item 8 of the patent application scope, further comprising: a controller; and a sensing device coupled to the controller; wherein an image displayed by the electronic display device can be sensed by a partner according to the control. The information received by the device rotates. 12. The ground display system of item u in the scope of patent application, wherein the image can be further transferred according to the information received by the controller from the sensing device. '13. If the ground display system of item 8 of the scope of patent application is applied, at least one of the panels can be set to display an image {image, which is qualitatively visible when viewed from a first orientation, and from the first When viewed in two directions, it is virtually invisible. 14. The ground display system according to item 1 of the patent application scope, wherein the ground display system can be configured locally with the selected content. 15, 15 If the scope of the patent application is the first one, a negative coin and a ground display system, wherein the ground display 88696.DOC * 2-200414086 indicates that the system can be configured remotely with the selected content. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. If the terrestrial display system of the scope of application for item 15 of the patent, wherein the terrestrial display system is included in the network, the terrestrial display system Configure over this network. For example, the terrestrial display system under the scope of application for patent No. 16 wherein the network is a local area network. For example, the terrestrial display system under the scope of patent application No. 16 in which the network is a wide area network. For example, the ground display system of the scope of patent application No. 1 wherein the ground display system is linked to a point of sale system. For example, the ground display system of the scope of patent application No. 1 wherein the ground display system can be configured to request and record people's information. For example, the ground display system of the scope of patent application No. 1 wherein the ground display system includes at least one interactive device. For example, the ground display system of the scope of application for patent No. 21, wherein the at least one interactive device is a voice input device. For example, the ground display system according to item 21 of the patent application, wherein the at least one interactive device is a keyboard or a compact keyboard. For example, the ground display system of the scope of application for patent No. 21, wherein the at least one interactive device is a touch-sensitive display screen. For example, the ground display system of the scope of application for patent No. 21, wherein the at least one interactive device is a pressure sensor associated with the ground cover. For example, the ground display system in the scope of patent application No. 21, wherein the at least one interactive device is a card reader. 88696.DOC 200414086 27. The ground display system according to item 21 of the patent application, wherein the at least one interactive device is a bar code scanner. 28. If the ground display system according to item 21 of the patent application, wherein the at least one interactive device is a coupon extractor. 29. For the terrestrial display system under the scope of application for patent No. 21, the at least one interactive device is a camera. 30. The ground display system according to item 29 of the application, wherein the camera can be configured to display an image of a person on the electronic display device. 31. The ground display system according to claim 30, wherein the person's image is merged with a message displayed on the electronic display device. 32. The terrestrial display system of claim 30, wherein the person's image is variable to represent an interesting message. 33. The ground display system according to item 1 of the patent application scope further includes a diffractive prism disposed on the electronic display device. 34. The terrestrial display system according to item 1 of the patent application scope, further comprising an audio device. 3 5 · The ground display system according to item 34 of the patent application range, wherein an output and a frequency and volume of the audio device can be controlled according to the information received by the controller from the induction device. 36. The terrestrial display system according to item 34 of the patent application, wherein the controller may be configured to start or stop an output of the audio device according to information received by the controller from the sensing device. 37. The terrestrial display system according to item 34 of the scope of patent application, wherein the first frequency device includes a plurality of directional speakers, and the controller may be configured to use 88696.DOC 200414086 information received by the controller from the inductive device. A directional speaker produces a boost frequency output. 38. If the ground display system according to item 34 of the patent application scope, wherein the ground display system is lightly connected to at least one other ground display system, the other ground display system also includes an audio device; wherein the audio devices are Controllable 'to prevent the audio devices from simultaneously producing audio output when the terrestrial display systems are within a predetermined distance from each other. For example, the ground display system of 34 items in the patent scope, wherein the ground display system can be configured to start or stop video output by the electronic display device according to the information received by the controller from the inductive device; The audio device starts or stops audio output; and adjusts the image orientation and audio characteristics, which are performed separately or in combination. 40. The terrestrial display system of item 1 in the scope of patent application, wherein the terrestrial display system can be configured to respond to a request from one of the persons based on the video or audio output, where the request can be a speech or be input by an interactive device . 41. The ground display system according to item 1 of the scope of patent application, further comprising a protective cover layer disposed on the electronic display device. 42. The ground display system according to claim 41, wherein the protective covering layer includes a transparent member. 43. The terrestrial display system of claim 42 further comprising a hard coating layer on the transparent member. 44. The terrestrial display system according to item 43 of the application, further comprising an anti-reflection coating on the hard coating. 88696.DOC 45200414086 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. For example, the ground display system with the scope of patent application No. 42 further includes an anti-reflective coating located on the transparent Above a top surface of the component. For example, the ground display system of claim 42 further includes a reflective coating on a bottom surface of the transparent member. For example, the ground display system of claim 41 of the patent scope further includes a removable protective sheet disposed on the protective coating. For example, the ground display system of the scope of patent application No. 41, wherein the movable protective sheet includes a non-slip feature. For example, it is called the ground display system of item 47 of the patent scope, wherein the movable protective sheet is one of a plurality of movable protective sheets in the form of a stack. For example, the ground display system under the scope of patent application No. 41 further includes a non-slip protective sheet material, which is arranged on the protective coating in the form of a continuous roll. For example, the ground display system of the scope of patent application No. 1 further includes a plurality of fragrance tablets. For example, the ground display system of the scope of patent application No. 1 further includes an incense sprayer. For example, the ground display system of the scope of patent application No. 1 further includes an alarm system. For example, the ground display system under the scope of patent application No. 53, wherein the alarm system includes an electric pulse generator. For example, the ground display system of the first patent application scope further includes a waterproof element. A ground display system includes: 88696.DOC 200414086 a trench; a track disposed in the trench; and an electronic display device configured to be accommodated in the trench and connected to the track, wherein the electrons The display device may be configured to be capable of electronically displaying any content that can be changed. 57. The ground display system according to item 56 of the application, wherein the track is associated with at least one of a power supply and a data channel, and the electronic display device is configured to receive power from at least the power supply and the data channel, respectively. And information. 58. The ground display system of claim 56 further includes at least one fixed section configured to fill an open space in the trench. 59. The ground display system according to item 56 of the patent application, further comprising a protective cover layer disposed on the electronic display device. 60. The floor display system of claim 59, wherein the protective covering layer comprises a transparent window. 61. The ground display system according to item 56 of the patent application, further comprising a riser, which is arranged in the trench to raise the electronic display device to a desired level. 6 2. A ground display system comprising: an electronic display device that can be configured to change any content of the electronic display; and a positioning mechanism coupled to the electronic display device for positioning the electronic display device At a predetermined angle with a ground. 88696.DOC 2UU414U85 63. 64. 65. 66. 67. 68. 69. 70 where the positioning machine where the positioning machine where the positioning mechanism is flexible. By the display system The ground display structure, such as the patent application No. 62, can be extended and contracted. 'For example, the ground structure of the patent application gj includes a spring. The ground of the 62nd item of the "Dead Armor Called Xunli Yoke Garden" shows another Tai Zao Gu— # 取 4, which further includes a private child, a member, and a device, which is configured to be placed in the back, # θ Α ^ ㈢耆 The electronic display device, the electronic display device, and the electronic display device share the positioning mechanism. An electronic display device includes: Xing Er 5 flexible frame, which includes a light and flexible transparent protective layer and a light and flexible bottom layer; and a light and flexible display element layer, which is disposed in the layer. Between the transparent protective layer and the bottom layer. For example, the electronic display device under the scope of patent application No. 67 further includes a thin and flexible thin film battery. For example, the electronic display device according to claim 67, wherein the display element layer includes an organic light emitting diode. • The electronic display device according to claim 67, wherein the display element layer includes a light-emitting polymer. 88696.DOC