TWI277914B - Floor display system with interactive features - Google Patents

Abstract

Embodiments of the present invention relate to a floor display system with interactive features. The floor display system may be arranged in a public place, and be configured to display electronically modifiable arbitrary content, such as advertising or other informational content. The floor display system may be configured to detect an indication of the presence or activity of a person in the vicinity, and upon detecting the indication, perform a corresponding action in response, such as generating a predetermined display or audio output.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a floor display system, and more particularly to a number of designs and methods that enable a floor display system to be used in a variety of commercial applications. Previously known, there are a variety of media that can publicly transmit information, such as advertising information. In most cases, these media use "vertical space." In other words, the mediums are basically substantially vertical items such as billboard displays, displays mounted on walls or ceilings, and displays on electronic devices such as television screens and computer monitor screens. : However, the vast "horizontal space" is rarely used as a public information transmission. This horizontal space includes floor space within a mass transit area such as a commercial establishment or other public building. U.S. Patent No. 6,417,778, the disclosure of which is incorporated herein by reference in its entirety in its entirety in its entirety in its entirety in its entirety in its entirety in What is disclosed herein is a number of advantageous improvements and enhancements to this floor display system. In particular, this document discloses a floor display system that includes a variety of interactive features that can be used for a variety of different commercial or other public purposes. SUMMARY OF THE INVENTION This application claims the benefit of U.S. Provisional Patent Application Serial No. 60/378,070, filed on Jan. This application is part of the continuation of the application of the U.S. Patent Application Serial No. 10/285,639, filed on Jan. 14, 2003. number. U.S. Patent Application Serial No. 10/285,639, filed on Nov. 1, 2002, and which is hereby incorporated by reference in its entirety, the entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire entire all U.S. Patent Application Serial No. 10/137,357, filed on Jan. 24, 2001, filed Serial No. Serial No. 09/767,846, filed on Jan. number. U.S. Patent Application Serial No. 09/767,846, filed on October 15, 1999, is hereby incorporated by reference. U.S. Patent Application Serial No. 09/418,752, filed on May 4, 1999, filed Serial No. 09/304,051, filed on May 4, 2009, and is entitled to US patents on April 24, 2001. No. 6,219,876. A specific example of the invention relates to a floor display system having interactive characteristics. The floor display system can be located in a public place (e.g., a commercial establishment or other public building) and can be designed to display any content that can be electronically managed, such as advertisements or other informational content. In a specific example, the floor display system can be designed to detect a phenomenon in which a person is present near r, or a nearby person is active, and when a representative phenomenon is detected, a corresponding action is performed in response. For example, once a phenomenon indicating the presence of a person is detected, the floor display system can generate a predetermined display content in response. If a person is detected, the floor display system can further issue a predetermined audio output in response. The above and other advantageous specific examples of the invention are described in more detail below. As described above, U.S. Patent No. 6,417,778 discloses a system for transmitting information electronically through a floor display. More specifically, the place

The 85461.DOC 1277914 board display can be combined with a modifiable electronic display surface and presented in the form of a liquid crystal display, for example. The display can be connected to a computer, and a computer generated image can be displayed on the display. Therefore, we can modify the image displayed on the display by creating a different computer image and displaying the computer image on the display. The display can be associated with a base portion of a floor covering (e.g., included in the base portion < a recess) or can be included in a face-up manner on the underside of the floor covering-embedded portion. Alternatively, the display can be integrally formed with the base portion or the embedded portion. The configurable display can use a plurality of different graphics and display it on the display in any of a variety of ways. For example, the graphics can be displayed on a substantially fixed position on the display or scrolled on the display, both of which can display a plurality of graphics individually or in combination. Other alternatives for modifying the pattern shown on the floor covering include producing (and thus changing) the pattern with the luminescent polymer. The luminescent polymer can be applied to, attached to, or woven into a floor covering. The luminescent polymer can be used for any part of the floor covering ,, such as the pedestal portion or the embedded portion, or the floor covering different specific sounds 丨 甘 甘 甘 甘 甘 甘

And the description of 4,143,103, 罘 5,723,204, 5,604,027, 4, the full text of the far-reaching patent is cited 3 . Electric paper can be purchased from 27, 4, 126, 854

85461.DOC 1277914 This article. The electric paper system uses thousands of pixels to form pixels, and each of the beads is about A bead (referred to as Gyricon) in the bead system, and 'is the width of human hair. The two-color circles: 肷: - in a plastic sheet containing a liquid and forming the surface of the paper. Each of the semi-black and white beads can be rotated by one percent. Whether the ball is black or white is facing up will determine the image of the image. ^ ^ The field does not need to update the image, and the screen is not backlit, the power used by the paper is small. We can only use traditional electronic displays to create images on children's paper using electromagnetic pens and similar printers. Electronic ink is available from E Ink Corp m n~ , Ρ· (45 Spmelli Ρ 1.5 Cambridge, 13 8). The electronic ink system utilizes a microencapsulated micro-mechanical display system = small < micro-capsule system in two plastic sheets to form pixels. Another method, - 卩 卩 α is a flexible display material. The small capsules of the child temple are transparent, $ and gargle, the color of the ink and the white lacquer. We need to make a charge pass through the temple. Children's paint scraps will float, multiply, or & remain at the bottom of their ‘depending on the static charge. When the paint flakes float, the surface of the paint is white. When the paint swarf stays at the bottom, it is located on the surface of the ink. Both states are very stable: non-black or white. A transparent electromagnetic grid placed on the surface of the plastic sheet controls the shape of the image. The display can be wirelessly connected to a computer (for example) and thus to a World Wide Web (eg via a Motorola (eg (10) (4) paging system) If multiple displays are used, the text on all displays can be changed simultaneously through a web page in a single editor. According to a specific example of the present invention, we can add or use different ones from the above.

85461.DOC 1277914 Technology to implement a floor display system. Fig. 1 shows a floor display system 1 according to a specific embodiment of the present invention. Floor display system 100 includes an electronic display device 101 that is associated with a floor covering 102. More specifically, display device 101 can be at least partially coupled to, supported in, housed in, or otherwise associated with floor covering 102. Floor covering 102 and associated electronic display device 101 can take a variety of configurations and be made of different types of materials, and are not limited to the particular forms described herein. In a specific example, floor covering 102 and electronic display device 101 are intended for use in the presence of foot traffic or other (e.g., shopping carts) traffic. Therefore, the floor covering and the electronic display device are strong and durable enough to withstand the repeated trampling of our people, walking on them or crossing the shopping cart or other rolling or sliding articles, so that we can ignore the floor covering Negative effects on objects and display devices. For example, the electronic display device can have a strong protective cover, which is transparent or translucent on the one hand, so that the electronic display device can be viewed through the cover, and the electronic display device can be protected on the one hand. To prevent damage from foot or other traffic, such as scratches, cracks, breakage, tearing openings, or damage due to dirt in the environment. The floor covering 1〇2 can be attached to a floor or can be portable for moving to different locations. 2A and 2B are a top (planar) view and a side orthogonal (side elevation) view of the floor covering 1〇2, respectively. As shown in Figures 2A and 2B, the floor covering 102 can include at least one bevel. More specifically, the floor covering 1 2 may include a plurality of slopes 212, 213, 214, and 215, which are formed by a top surface 200 (which may be the surface of the display device 101 - protective covering, as described above) Tilt down and away from the

85461.DOC -10- 1277914 The top surface' causes the entire perimeter of the floor covering to be a bevel in the eyes of a person close to the floor covering. Such a structure allows the floor covering to be easily passed over and whether it passes over the floor covering in a walking manner, or over a floor covering through a shopping cart (e.g., placing the floor covering on a walkway of a commercial establishment) This is the case. According to a specific example, at least one portion of the display device 101 can be coplanar with one or more bevels of the floor covering. As a result, the display content of the display device is more easily seen by a person who is away from or approaching the floor covering because the display content has been slightly raised. Figures 2C through 2E show an alternative embodiment of a floor covering in the practice of the invention. 2C to 2E show a two-member structure. The two-member structure includes separate and substantially identical members 220 and 221. Member 220 has a top surface 240 and slopes 225, 230 and 250. The member 221 has a top surface 241 and slopes 226, 231 and 251. Each of the members 220 and 221 can be independently applied to a floor display system. However, as shown in Figures 2D and 2E, the two members can be joined along their respective edges 260 and 261 to form a composite structure having a beveled perimeter which allows us to more easily pass over the composite structure. Referring now to Figure 1, an electronic display device 101 associated with a floor covering i〇2 can be designed to electronically display a static (no moving or constant) format or sorrow (e.g., can be scrolled or otherwise moved Or change the format of the graphic image and text data. More specifically, the electronic display device 1 can be connected to a controller 丨〇3 by a wired or line device and modified by the controller 丨〇3 to display any content selected by the user. For example, as shown in FIG. ,, the slave display device 1 〇 1 can be driven by a display circuit (for example, a video

85461.DOC • 11 - 1277914 Graphic interface card) 1〇5 connected to the buckle? The device 103 can include any kind of electronic logic circuit, such as a soft, Han dynasty, and a general microprocessor or an ASIC (specific application integrated circuit X two eight The driver of the electronic display device can be integrated with the control device, and can be used in an ASIC. The controller can also be in the form of a single-board computer. The brain 1 must have a processor and memory, and has more than one display driver circuit built into the board and wireless components that can communicate with the outside world or load data into the memory. Connected to a storage medium 104, the medium may be in any form suitable for storing digital data, including RAM (random access memory), ROM (read only memory), flash or other invariant solid state electronic storage device, EEPROM (Electronic Erasable Programmable Read Only Memory) or Disk and/or CD Storage Device. For example, Storage Media 1〇4 can store control software for controller 1〇3 and can be used in this control. Display under the control of software The selected video content on the electronic display 101. A user interface (not shown, such as a personal computer with a monitor display and a keyboard) can be connected to the controller so that the user can specify a specific input signal. (For example, a specific control program for generating a specific display of the guest and/or audio output) setting the configuration of the controller. A sound card uo can also be used to connect an audio device m (for example, a loudspeaker) to the controller. 103. The audio device 111 can output the selected audio content stored by the storage medium 104 under the control of the controller 1. The components of the floor display system 100 can be powered by a power source 114. The floor display system can further include a sensing device. 113, the floor display system can be used for a variety of interactive applications, as described in more detail below. The sensing device 113 can be connected to and transmit signals to the controller 103. The sensing device can be wired or wirelessly 85461. DOC -12- 1277914 is connected to the controller. The data can be stored in the storage medium through a data 埠丨06 (for example, T) connected to a common system bus. The busbar can be a uSB (universal serial S-flow row) (illustrated by way of example only). The floor display system can also include a line 璋 107 'an embodiment of which can be utilized A wireless WAN/LAN (Wide Area Network/Region Network) card. The floor display system 1 can be connected to and interconnected with a network 125 via a wireless port 107. The network can be any type of network 'included· A wide area network (WAN), such as the Internet; or a local area network (LAN), for example, including other floor display systems. The floor display system 100 can be through the network 125 and via a wireless communication device (for example) • Connect to one of the server computers on the network 1〇8. The server computer 1〇8 can be connected to the billet library 109. The database 1〇9 can store the bells associated with the operation of the floor display system. For example, the database may contain video and audio content or control software for download to the storage medium of the floor display system 1〇4. As a result, the floor display system can be remotely controlled. However, the floor display system 1〇〇 does not need to be connected to the network, and we can control the floor display system in situ, for example, downloading content and controlling software in-situ via the data 埠106. In addition, although the figure " jin 7F is a method and system for broadcast communication, it is also possible to use a wired system or to combine a wired system with a wireless system. In addition to the 逑 &; 显 technology, the display technology 7 suitable for the specific examples of the present invention includes: a light-emitting diode (LEDS), an organic light-emitting diode (OLED), an electric field (EL) display, a plasma Display panels (PDPs), field emission displays, and ferroelectric displays (FEDs). Other display technologies that can be used in specific examples include fiber optic technology, which can be used in electronically formed remote images.

85461.DOC -13- 1277914 Conductor is transmitted to a fiber array or fiber bundle. The remote image source can be located inside or outside the floor covering. Other display technologies considered for inclusion include hologram displays. In this technique, a white light or laser hologram is generated inside or outside the floor covering 102 and is focused by a lens (which can be used with a Fresnel lens) so that the display 1 is viewed at an acute angle. The person can see the hologram. According to a specific example, the above-mentioned components of the floor display system 1 can be completely accommodated in the floor covering 102, or can be completely disposed outside the floor covering, or the sub-components are located in the floor covering 10 2 and partially located in the floor covering 102 ^卜. As mentioned above, the floor display system can include a power port 14 . The power can come from a wall outlet power source and is supplied by a wire to the floor display system; or from the battery to the floor display system. The battery used can be non-rechargeable or rechargeable. Other possible methods for supplying power to the floor display system include the use of a photovoltaic cell that converts ambient light into electricity and stores the power in a battery or directly to the display system. The photovoltaic cells can be housed in a floor covering (for example) or connected from a remote end to a display dream. Another method of powering the floor display system 100 is through a device (for example) that converts the pressure of pedestrians from the floor covering and associated display device i from mechanical energy to electrical energy. To achieve this, 1U 4 bites a, can take some form

Piezoelectric generators or other similar devices (only with caution A, you will be explained in 5 cases). Or, the vibration from the nearby machine or the passer in the floor can provide the required mechanical energy, and then convert it into power that can be supplied to the display system. As mentioned above, we can connect wirelessly, such as images. The content is transmitted from an electric 85541.DOC-14- 1277914 brain and/or network (eg World Wide Web) to a floor display system. Many different technologies can establish a wireless connection between a computer (or other processor) and the control electronics of the floor display system. A commonly used technology is a wireless Ethernet network in which a processor or computer communicates with another processor or computer via a radio frequency or infrared (IR) signal. But in fact, many technology and network protocols can establish a wireless communication chain. The wireless link can be in the form of ultrasonic waves, optical light waves (infrared, visible light, ultraviolet light), communication technology developed by iaserc〇mm, radio frequency, electromagnetic waves with a frequency of megahertz, microwave, electromagnetic wave, inductive coupling, static electricity or any other kind. The form of electromagnetic energy is propagated between the transmitter and the receiver. Network Protocols In addition to Ethernet, you can use a ring network, Bluetooth modem, mobile phone and PCS (Personal Communication Service) connection or any other wireless LAN or WAN. The mode of data transmission may include time sharing, frequency division or code division mode, and may also be a multiple access or spread spectrum mode. In terms of the use of the floor display system in the present invention, the Ultra Wideband (UWB) transmission mode is a very suitable wireless transmission mode. Commercial use of floor display systems in the present invention includes use in environments with electronic noise, such as: grocery stores, department stores, electrical appliance stores, industrial facilities, restaurants, hotels, airports, apartments, and residences ( Only by way of example). The ultra-wideband (deleted) transmission wheel works well in these environments, for the reason that: even if there are other electronic noise sources (such as machines, remote door openers, bar code readers, other radios, televisions, low frequency transmissions)' UWB can still perform high-speed data transmission at low power spectral density over a wide spectrum range (basically 孑 to (7) billion Hz). Deletion can also eliminate small-scale attenuation when the antenna is in any position or orientation.

85461.DOC -15- 1277914 This is very useful for displays that are placed on the floor. In addition, WB can also combat the adverse effects of multipath-induced attenuation in a more efficient manner (this is a common phenomenon in narrowband wireless technologies). The manner in which the line communication is conducted may also include other known or unknown techniques that facilitate interworking with a floor display system and control the floor head display system. For example, the wireless communication method may be compatible with the standard of WiFi. As described above, the electronic display device 1 〇 1 can display at least the text data and the graphic heart image. The content may include plain text data, pure graphics images (eg, images), or a combination of both, and may be static, dynamic, or both static and dynamic, depending on the video content selected. For example, dynamic text data and images may be scrolled. The text data and graphic images can be black and white or full color. Further, the display device 10 1 may include two or more independent display areas. In other words, the display area of the display device can be partitioned by content. For example, the display π area can include more than two different "windows", and each window displays different contents. Children's use of partitioning of displays, whether in "split screen" TVs or through the widespread use of a variety of graphics applications (including "Windows" software made by Microsoft (Microsoft8), ubiquitous), for example) It is already well known to us. Fig. 3 shows a possible design of one of the electronic display devices 1 in the specific example. In Fig. 3, electronic display device 101 is a dynamic portion of a "mixed media" display. The display in Figure 3 is a mixed media display because the entire display (presented by the floor covering 102 - the exposed upper surface) is electronically divided and the other portion is not. In Fig. 3, one of the fixed or static non-electronic subsections 302 of a display is combined with a dynamic or variable electronic portion 85461.DOC-16-1277914. However, it should be noted that this article ""Non-Yu Yushi >, meditation" is not the same as the h-subtype." In this example, the fixed part is thicker and easier to reduce." For example, the fixed part can be (4) = exposed surface with material. The dynamic part can be composed of the electronic display device 101 in the ground. The dynamic part can be modified electronically, and any display can be displayed. : If the dynamic part can display the price reduction of a certain item, "3"% or "4" cents. So, in Figure 3, the :: floor display will show "Conbao's soup price reduction of 3〇%" or "Kangbao/Chen Tang price reduction of 40 cents today: five people: m, slave knife" The combination of the static part of the child and the dynamic part of the message to the right will greatly reduce the size of the electronic part of the display, thereby reducing costs. In addition, the dynamic part of the display is designed so that it can change the message in a dynamic manner (by scrolling or flashing) on the one hand, and on the other hand, one of the lights in the display can be flashed, attracting attention (4) It may greatly increase the attention of nearby people to the display. As a matter of paradox, a specific example of the floor display system of the present invention can interact with the people of the floor display system. In particular, the sensing device ιΐ3 can be used in a variety of different forms, each of which can detect a phenomenon or activity representative of "the person in the vicinity of the floor display system" and cause the floor display system to perform a corresponding action in response. In one example of such a specific example, the sensing device 113 is a sound sensing device. The sound sensing device 1丨3 may be disposed inside or at a distance from the floor covering 102. The sound sensing device can be designed to detect an individual approaching the floor display system and cause the floor display system to produce a corresponding response. Example

85461.DOC -17- 1277914, the sound sensing device can be connected to the floor display system by wire or wirelessly, and is designed to enable the sound sensing device to pass through the sound wave representing the approaching person. In the connection mode, a signal is transmitted to the controller 103, and the display device 俾 is activated (π. The controller 1〇3, once received the letter 5, will cause the display device 101 to generate a predetermined display content, which may be included in the winter. Any content required. For example, the displayed content may announce a price reduction activity, or an advertisement for a product. The content may be related to a product on an adjacent shelf. The floor display system may also be designed to be based on the sound Sensing the signal from the device to produce a predetermined audio output, which may include any content that is required by us. In view of the above description, the floor display system can operate in an active mode (ie, in this mode, The system will actively generate a certain display content and/or audio output), or it can operate in a rest or still mode (where the system will not actively generate a certain display content) / or audio output). If no one is detected nearby, the static mode can be entered to save power. *Hai floor display system can alternately enter active mode and still mode according to a predetermined time schedule, or as described above, The active mode can be entered due to a signal. We can adjust the sound sensing device to detect only the predetermined sound frequency' and, after the measurement, send a start signal to the display system to respond. More specifically The sound sensing device can be an omnidirectional or a certain microphone, depending on the noise of the overall environment. For an omnidirectional microphone, the sensitivity is fixed regardless of where the sound comes from. Therefore, it is possible to effectively detect people approaching from any direction in a quiet environment. The omnidirectional microphone can be one or more small electret microphones placed in or embedded in the floor covering. An electret microphone is an example, but a moving coil 85461.DOC -18-1277914 or a condenser microphone can also be used. Commercially available omnidirectional microphones include the Audio Technica MT830R, DPA Type 4060, and MMC404 1 (only For example, in a noisy environment, or when it is necessary to detect a specific direction, it is best to use a directional microphone. The directional microphone is a microphone with a clear directional response, therefore, a omnidirectional microphone It can filter out sound from a specific direction while blocking random environmental noise. For example, commercially available directional microphones include heart-shaped directional microphones, supercardioid directional microphones, and gun-type microphones. Examples of sexual microphones including the DPA® Type 4041, Earthworks® A30X, and Shure® SM57 〇 supercardioid directional microphones include the Peavey® PVM 480 and the Electrovoice® ND767A. Examples of gun-type microphones include Beyerdynamic® MCE86 S.l, Sennheizer® K6 ME-66 and Shure® SM89. A microphone with a higher degree of orientation sensitivity produces better results than a microphone with poor orientation sensitivity, depending on the noise of the environment. For example, in a very noisy environment, it is best to use a microphone with a high degree of directional sensitivity, such as a supercardioid directional microphone or a gun microphone. In another specific example of interactivity, the sensing device 113 can be an action detecting device. The motion detecting device 113 can be disposed within or at a distance from the floor covering 102, such as on a ceiling or wall adjacent to the floor covering, or within the interior thereof. The motion guessing device can be designed to detect an individual approaching the floor display system and initiate a corresponding response. For example, the motion detecting device can be connected to the floor display system by wire or wirelessly at 85541.DOC -19-1277914, and is designed to enable the motion detecting device to detect the action of the person approaching. A signal is transmitted through the connection method, and the display device 丨0丨 is activated. After the display device ^1 is activated, the specific display content required can be generated, and the floor display system can also generate a corresponding audio output. We can adjust the motion detection device to detect only motion within a specific area or range around the display. The action debt measuring device can also have directional sensitivity, such that, for example, only a customer entering an institution can activate the motion detecting device and the corresponding display. Motion detection devices that can be used with the display include motion detection devices using infrared technology, simple radar or a beam (illustrated by way of example only). The motion detection device 113 can be implemented in a variety of different manners, including active motion detection and passive motion detection. Active motion detection systems basically inject energy (such as light, microwave, or sound) into the environment and then detect changes in that energy. For example, a common store is provided with a device that emits a light beam that traverses the space near the entrance of the store; and a corresponding light sensor that is located opposite the light beam and that can measure the dead light generated by the light beam the amount. When the customer passes through and thus interrupts the beam, the light sensor can detect changes in the amount of incident light and may emit an audible alarm, such as a ringing tone. We can use this detection system to inform the floor display system that someone is approaching. Similarly, many grocery stores have automatic door openers that can be used in a very simple form of radar to detect if someone is near the door. The child system can be used - a transmitter/receiver device located above the door. The child's transmitter section emits a microwave radio energy spur and waits for reception. The 85461.DOC -20-1277914 part detects the reflected energy of the rebound. If someone enters the microwave energy field, it will change the amount of reflected energy or the time it takes for the reflected energy to reach the receiver portion; the transmitter/receiver device will thus generate a signal that causes the door to automatically turn on. If a supersonic wave is used, a similar operation can be performed, that is, the super bone wave bounces back from a target and waits for an echo, and then performs a predetermined action based on the echo. Passive motion detection systems include systems that detect infrared energy and detect motion. Such a system may include a sensor called a PIR (Passive Infrared) sensor, or a pyroelectric sensor. For example, a PIR or pyroelectric sensor can be used to pre-determine a system that is sensitive to human temperature. The human skin temperature is about 93 degrees Fahrenheit, and humans can illuminate infrared energy with wavelengths between 9 and 1 micron. Therefore, the sensors are substantially sensitive over a wavelength range of 8 to 12 microns. The sensors are basically the same early electronic components as the photosensor. Lightly radiating from a certain source of infrared energy can knock out electrons on a PIR or pyroelectric sensor substrate. After the electrons are self-sufficient, they will be amplified into an electronic signal to initiate a predetermined operation. If a person passes through a sensor, the amount of infrared energy in the "field of view" of the sensor will change rapidly and can be easily measured. We use this sudden change detection action. PIR or pyroelectric sensors can be designed to have a wide or narrow field of view. If a broad field of view is to be formed, for example, a lens can be placed over the sensor; if desired, a narrow field of view can be utilized - a sensor without a lens. If the field of view is to be further narrowed, the sensor can be placed in a recess or placed in a box or tube that is oriented toward the direction in which the person wants to detect motion. The floor display system of the present invention may employ any of the above systems and methods, or combinations thereof, and systems and methods not disclosed herein, when implementing the operating device 85461.DOC-211-277914. A floor display system in accordance with an embodiment of the present invention can also utilize other events in the physical environment to detect the presence or activity of a person and thereby create interactivity. For example, a floor display system can be connected to an entrance door or other door of a commercial or other building using a wired or wireless connection. The floor display system can detect the opening of the door and thereby activate the display through this connection. In other specific examples of interactivity, a floor display system in a commercial establishment can display information designed for a particular individual. Such specific examples may include mechanisms for automatically determining the identity of a person. For example, in FIG. 4, a floor display system according to an embodiment of the present invention may further include a contactless input device 401 that can receive a body device 402 carried by a person < Identify information. For example, the non-contact input device can be a wireless device including a receiver and an antenna, and is designed to receive and process the wireless electromagnetic signal generated by the identity device 402 and contain the identity information. The identity information can be transmitted to the controller 103 by the wireless device, and the controller will access the data in a database (for example, the database 1〇9), and obtain the related information of the member based on the identity information. Such related information may include, but is not limited to, name, age, shopping record, frequency of visits, items purchased most, and the like. Based on this information, we can make the floor display system display information that is clearly related to the member or for the member. The content displayed may include a personal greeting (illustrated by way of example only). In addition, the floor display system < the controller can also cross-reference the customer's shopping record with the sale or sale of the item in the commercial institution. The floor display system can be based on the member

85461.DOC -22- 1277914 The shopping record displays information to inform the member that a product that may be of interest to him is currently being sold at a reduced price and shows the aisle position of the item. In addition, the child floor display system can generate a coupon for the item, and the purchaser purchases the item. ‘ An identity device that can be used with the contactless input device 4〇1. The example is called a “contactless” card. The contactless card does not need to be applied by a person to a reading device. The contactless card can have an antenna coil and a chip embedded in the card, and can be designed to output information in the form of a wireless electromagnetic signal. When the card enters the human-reading range, the person can obtain the identity information on the card, wherein the reading device is a non-contact input device 4〇1 as shown in «4, including a receiver and The antenna is adapted to receive and process the signal output by the card. According to some people, the above non-contact cards can be broadly classified as one of the "smart" cards. A smart card (or electronic card) is a known device that includes an embedded computer chip and is substantially the same size as a conventional card or a debit card. The wafer basically includes a microprocessor and memory that can house an operating system and application data protected by state of the art security features. There are a variety of smart card technologies on the market, memory cards: its; - The memory card contains a memory chip' and is similar to a small magnetic sheet. This (memory) chip stores the identity information and other kinds of information, and the total amount of the account. In other specific examples, we can use a personal identification information for a card for a microprocessor card to display a tailored content. The microprocessor card contains a microprocessor chip that can add, delete, change, and update data.

85461.DOC -23- 1277914 A microprocessor card can also include an input/output port, an operating system, and a hard disk. Therefore, in essence, many people regard it as a microcomputer. Identification cards such as the above-described smart card, memory card and microprocessor card do not need to be read by the non-contact mechanism as shown in FIG. For example, the card entity can be applied to a business facility located at a convenient location: a device, by which to read or scan the card. The reading device can be connected to the identification system or be a component of the identification system. For example, the identification system can be placed in the computer 1〇8 and the database 1〇9 and connected to the local floor display system. In this way, the identity information obtained by the identification system can be transmitted to the floor display system. • Some types of cards explicitly require us to apply their entities to a reading device that can be used with the floor display system of the present invention: the card is referred to as a "contact" card. The contact card can have a gold wafer that is embedded in the card. The card must be inserted into the smart card reader and directly connected to the physical contacts on the card to transfer the data. Contact cards are often used for financial, communications, healthcare and loyalty (such as storing car repair records). Others can also use a card for a merge/dual-wafer card to provide a floor display system. Identify information. The cards have two embedded "wafers: - a non-contact wafer and a contact wafer. The two wafers are not substantially connected to each other. Basically, one chip is used for consumer demand, and the other chip is used by the issuer. In another specific example, a combination card can be used. This type of card is also known as a dual interface card and includes a chip that is designed to support both contact and contactless readers.

85461.DOC -24- 1277914 Other specific examples of the present invention can be designed by the above-mentioned technology, and the actions of the two agencies or other public buildings (4). In this kind of concrete, five members can be read by other non-contact organizations, and a plurality of floor display systems with non-contact f-measuring mechanisms can be set at predetermined locations of the organization. The way to identify the card is to track people: action. The cards can be personalized (that is, used to identify a person's body, one = the foregoing; or have a confusing, and attached to a shopping cart or a lecture item). For example, the information of the actions is recorded through the floor. After the system is detected, it can be recorded in the database for the manufacturer to use. For example, it can help to optimize the layout of the store, assist in finding out the location of the impulse purchase product, and especially, it is used to track it. Examples of technologies that can be used to carry (or otherwise deliver) contactless identification devices include Bluetooth technology, IRDA (infrared data communication), RF links or any other area network that can be linked to a floor display system. Technology. As some people know, some commercial organizations (such as Wal_Mart & Target) and do-it-yourself stores (such as H_; 〇 _ and L_s: ^ are very large and contain a large number of goods, making it difficult for some people to shop in the store. Finding the item that it is looking for. Therefore, the floor display system according to the specific example of the present invention can further assist us in finding a path of travel and finding a need in a large commercial establishment. According to this specific example, the shopper can enter the store verbally (for example, using a microphone or other recording device) or manually (for example, using a keyboard, a button group, or a device belonging to a touch monitor). Enter the required product or product list into a machine. The machine will generate a “ticket voucher” whose 85461.DOC -25-1277914 can be detected by a number of floor display systems located at the intended location in the store. It can be - such as the above-mentioned "smart card" device, and can store information such as the list of products input by the speaker. The information on the ticket can be read by the contactless technology in the relevant description of different specific examples. /The tool body in the store floor display system can have a contactless technology for reading the ticket. When the shopper moves in the store and approaches the different floor display systems, the system can detect and Read the ticket... The floor display system can be designed to show that the shopper should go after detecting the ticket and reading the < product list Direction, and then indicate the location of the required product. Or 'The ticket does not actually store any product list, we can store the product list or other information corresponding to the identifiable itinerary - for the floor display (four) system (4) According to the data, the floor can be expanded without the system detecting and recognizing the ticket. In another specific example of the present invention, the function of the debt measuring mobile phone is provided. And the spread of benefits has caused friction between people. On many occasions, if you order (4) the bell and hit (four) nearby people 'will be regarded as inappropriate and impolite behavior. Therefore, the physical example of the present invention A mobile phone detecting device can be included and utilized as shown in FIG. 4, wherein the non-contact input device is a mobile phone detecting device. For example, the device for detecting a mobile phone includes a device. Can pick up a large range of shots (4) "near field RF detector. A known use of such a device is to detect an illegal device or a "snatch" (for example). - A commercially available example is a device that can be used as a mobile phone or any device that emits radio frequency radiation. Action Snow $ #丨 仃 私 私 侦测 〇 〇 〇 可 可 可 可 可 可 可

85461.DOC -26- 1277914 Once a powered mobile phone is detected, a signal is transmitted to the controller 103 of the floor display system. In response to the signal, the controller can generate a display content that includes information indicating that the activated mobile phone has been detected (for example); and/or sends a message indicating that the mobile phone has been detected. Siren. In addition, the floor display system can also display a message requesting that the mobile phone be turned off or a request to turn off the mobile phone. The specific embodiment of the present invention as described above is particularly suitable for applications such as entrances to concert halls, venues for orthopaedic performances, theaters, or any other location where telephone ringing is not appropriate. A floor display system according to other embodiments of the present invention can be used for security applications. A known security technology for anti-theft in commercial establishments includes "electronic article surveillance" technology, which can be used to monitor the exit/entry of an institution. The antennas required for this technology are located on either side of a door. These antennas are connected to other components of the article surveillance technology. One of the antennas acts as a transmitter and the other antenna acts as a receiver. When an identification device passes between the transmitting antenna and the receiving antenna, the transmission between the two antennas is interfered, so that the identifying device is detected, wherein the identifying device may include: an FM including an inductor and a capacitor Circuit, floppy tape or wire or vibrating resonator. An identification device can be attached to each protected item in the store, which can be detected by an antenna provided on both sides of the store exit/inlet. When the goods of the protected Tan pass through the antennas, the item surveillance technology can recognize the items and issue an alarm sound to warn the salesperson that someone may be trying to steal. The electronic article surveillance (EAS) technology can be incorporated into a floor display system in accordance with an embodiment of the present invention. In one of the designs shown in Figure 5, -

85461.DOC -27- 1277914 The floor covering 102 according to the present invention may include antennas 501 and 502 which are disposed along the edge of the floor covering of the child and detectable with the identification device article. These antennas can be connected to other components of the item monitoring technology to identify protected items. The possibility of detecting protected items can be set on the floor near a store's exit/inlet—or a number of floor coverings containing such antennas. Therefore, if someone tries to carry a protected item with an identification device to leave the store, when the person walks through a floor covering, the identification device will pass between the two antennas or pass by, and thus be monitored by the item. Technology measured and recognized. Once the protected item is detected, the floor display system can display a visible warning or a warning sound. An electronic article surveillance system using a floor display system as in the specific example of the present invention can also be used in conjunction with a third antenna 5〇3, for example. The third antenna can be the transmit antenna of the EAS device, and one or more of the antennas in the floor cover are receive antennas. Alternatively, the third antenna 5〇3 may be an additional receiving antenna, wherein the floor covering includes both a receiving and transmitting U-day, spring. The second antenna 503 may be disposed above the floor covering, such as in the ceiling or suspended. In a particular example, the floor covering can include only a single antenna, and the single antenna can cooperate with an overhead antenna. In another embodiment of the invention, a floor covering can be used in conjunction with an image re-shooting device. In this particular example, the floor covering can provide a surface onto which the projection device can project an image from a distance. Figures 6A and 6B show a system for projecting an image from a floor covering from a distance. For example, such a system can be used in a walkway of a commercial establishment (e.g., a grocery store). Floor coverings 6〇8 and 609 85461.DOC -28-1277914 can be placed too close to the floor 610 of the commercial premises shelves 601,602. The projection device 603 604 can be attached to the guide members (e.g., track systems) 6〇5, 6〇6 above the floor covering in a movable manner. These track systems can be attached to the ceiling (for example & ). The image projection devices 6〇3, 6〇4 can be electronically projected (only described in the example of g), which is similar to the device used in conjunction with the briefing laptop, or other optical systems including The image projection device / medium salt optical system can focus an image on a surface separated by a certain distance. To reveal an image, floor coverings 608 and 609 can have a white or silver coated surface (for example). The image projected onto the floor covering can be designed to include, for example, the components of the system as described above, which connect the projection device to a member of the system as described in the associated description of FIG. 1, for example. In other words, the projection devices can be coupled to a controller, storage medium, network, etc. to control the projection devices. For example, the projection devices can be designed to project graphics and text information associated with products on adjacent shelves 6〇, 6〇2 on floor coverings 608 and 609. The projection devices are movable along the track systems. Figure 6B shows a front view of the right side shelf 602 and associated track system 606, projection device 604 and floor covering 609. Projection device 604 can be moved along rail system 6〇6 either manually or automatically (e.g., using an electric pulley, chain, or sliding system as is well known in the automated industry). For example, if we want to display information about a certain item on the shelf, the projection device 604 can be moved to the front of the product, and a corresponding floor covering 609 is disposed under the projection device 604 so as to stand in front of the shelf 602. And the person facing the shelf can see an image. Floor covering 609 can be manually aligned with projection device 604 in a manner of 85461.DOC -29-1277914, or in an automated manner, such as with a light diode and corresponding detector system. More specifically, a plurality of photodiodes can be placed in the floor covering, and the projection device can have a photodiode detector to properly align the projection device with the floor covering. Of course, we can use a symmetrical design in which the detector diode system is located in the floor covering, and the transmitting diode is located on the projection device, and the floor covering can be used for a driving mechanism for moving the projection device. Send a signal indicating that the projection device has reached the correct position. Fig. 6C shows an alternative example of a floor covering and an image projection device. As shown in FIG. 6C, an image projection device 625 can be disposed in a recess 620 of a floor 610, according to a specific example. A floor covering 650 can be disposed over the recess and provides a surface on which the image projected by the image projection device 625 can be displayed. Thus, in the embodiment of Figure 6C, the floor covering 650 can be made of a "conducting" medium that allows an image projected onto its lower surface 65 1 to appear on its upper surface 652. The image projection device is movable along a track 603. Fig. 7 shows another specific example of the present invention. As shown in Figure 7, a floor display system 100 can be coupled to a data input/output device 7A. The data input/output device may include a mechanism for a user (e.g., a customer of a store) to input specific data and to be processed by the floor display system. For example, the data input/output device can include a voice input device 7〇 1 (e.g., a microphone) and/or a keyboard 702 for inputting text data. The data input/output device can include a computer and a software, and the user can perform voice recognition processing on the sound bone emitted by the voice input device 701. The data input/output device 85461.DOC -30- 1277914 can also include a printer to produce a print output 703. The floor display system 100 and the data input/output device can be placed at a convenient location in a commercial establishment. Customers who come to the facility can approach the data input/output device, and the height of the device is convenient for the customer to speak or type in. For example, the customer can speak an item or list of items to the voice input device or type in the item or item list with a keyboard. The floor display system can display a corresponding output (eg, an advertisement for the item and/or the location of the item in the facility) and/or produce a printout 703 (eg, a coupon for the item) Or a ticket that clearly identifies the location of the item, etc., in response. • Various specific examples of the invention have been explicitly demonstrated and/or described herein. It is to be understood that the various modifications and variations of the present invention are intended to be included within the scope of the appended claims. BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 shows a floor display system in accordance with an embodiment of the present invention; Figures 2A through 2E show a detail of a floor covering in the floor display system; the floor covering shown in Figure 3 includes - "mixing The medium display includes a solid non-electronic SHARING and a dynamic electronic portion; the floor display system of Figure 4 includes a non-contact mechanism and is also referred to in the "Implementation" Other specific examples, wherein the non-contact mechanism can obtain identity information in a standing device; FIG. 5 shows a floor display system including security features; and FIGS. 6A to 6C show a floor display system in which one image projection device can

85461.DOC -31 - 1277914 projecting an image onto a floor covering; and the floor display system shown in Figure 7 includes a data input/output device that can be used to enter what we want in a commercial establishment Item and output a corresponding position. Schematic representation symbol description 100 floor display system 101 !〇25 608?609? 650 electronic display device / dynamic or variable electronic partial floor covering 103 controller 104 storage medium 105 106 display drive circuit / video graphics interface card /Driver data埠107 Wireless埠108 Server computer 109 Library 110 Sound card 111 Audio device 112 Wireless communication skirt 113 Sensing device 114 Power supply 125 Network 200, 240, 241 Top surface 212, 213, 214, bevel 85561. DOC -32 · 1277914 215, 225, 226, 230, 23 1,250, 251 220, 221 Member 260, 261 Edge 302 Fixed or static non-electronic part 401 Contactless input device / Wireless 埠 402 Identity device 501, 502 , 503 antenna 601, 602 shelf 603, 604, 625 image projection device 605, 606 guiding member (track system) 610 floor 620 cavity 63 0 track 651 lower surface 652 upper surface 700 data input/output device 701 voice input device 702 Keyboard 703 print output 85461.DOC -33-

Claims (1)

‘You are like ___丨·Β| ?4" Month? Japanese repair (more) replacement page I277ftl4ii3366 patent application Chinese patent application scope replacement (November 95) Pick up, apply for patent garden: 1 · A floor display system, including: a floor covering; an electronic display device Corresponding to the floor covering; and a detecting mechanism which is designed to detect a phenomenon that "someone exists or is active" and causes the floor display system to perform a corresponding action in response The electronic display device can be designed to display any content that can be modified electronically. 2. The floor display system of claim 1 of the patent application, which also includes an audio device, which can be designed to output any audio content that can be electronically modified. In the detecting mechanism, the detecting mechanism generates the measuring mechanism in the action system, and receives the floor display from the floor display. 3. The floor display system according to the item i of claim patent includes a Sound sensing device. 4. The floor display system of claim 1 of the patent application, comprising a motion detecting device. 1277914 r--一一“1—. —L._. A _ _ system is designed to produce a tailor-made display content that is related to a specific person corresponding to the identity information. . The floor display system of claim 7, wherein the non-contact input device is designed to receive information from a ticket, the trip ticket corresponding to at least one item in a commercial establishment. The floor display system of claim 9, wherein the floor display system is designed to display the position of the at least one item in the business establishment. 11. The floor display system of claim i, wherein the detecting mechanism comprises a mobile phone detecting device. The floor display system of claim 3, wherein the detection mechanism G includes a security device that detects items that are protected from theft in a commercial establishment. • A floor display system such as the scope of the patent application, wherein the floor covering and the electronic display device are designed to traverse the foot and the wheel traffic. 14. The floor display system of claim 13 wherein the floor covering comprises at least one bevel to facilitate cross-over of the foot and the wheeled traffic. 15: The floor display system of claim 13 wherein the floor covering comprises a bevel around the entire circumference to facilitate the traverse of the foot and the wheeled traffic. The floor display system of claim 13, wherein the floor covering is formed into a two-member structure which can be joined along an edge thereof to form a composite structure having a sloped surface around the entire circumference to facilitate the foot and The round traffic traverses the composite structure. 85461-951109·0〇〇-2 - 1277914 ir/丨月,日中之) 'L' 换页1 17·If applying for patent Fanyuan staff ^ floor display system, the electronic display device forms a display A dynamic portion that is combined with a static portion of the display. 18. The floor display system of claim 1, wherein the floor display system is included in a network. 1. The floor display system of claim 1, wherein the electronic display device comprises at least one of the following: a light emitting diode, an organic light emitting diode, an electric field light emitting display, a plasma display, A launch of the D-powered display, a fiber-optic display and a hologram display. 20. The floor display system of claim 1, wherein the floor display system is powered by a mechanical energy source from traffic traversing the floor covering. 21. The floor display system of claim 18, wherein the floor display system is wirelessly connected to the network. 22. The floor display system of claim 21, wherein the greenless connection system uses an ultra-wideband transmission mode. 23. If the floor display system of claim 1 is applied, and the T-side display device can display at least the text data and the graphic image, the two can be displayed independently or in combination, and can be static. Dynamically or in combination with static 'where the sound is sensed' wherein the motion detection 24. The floor display system device of claim 3 includes an omnidirectional microphone. 25· Floor display system as claimed in item 4 of the patent scope 85461-951109.DOC 1277914 Γ~~Τ-year/month/day )) Replacement page The device adopts active motion detection. 26. The floor display system of claim 4, wherein the motion detecting device employs a passive motion detection method. 27. The floor display system of claim 25, wherein the active motion detection method comprises using a device that radiates energy and is coupled to a device that detects the radiant energy. For example, the floor display system of claim 26, wherein the passive motion detection method comprises detecting infrared energy. 29. The floor display system of claim 7, wherein the identity device is a smart card. 3. The floor display system of claim 1, wherein the floor display system is coupled to an identification system including a reading device, the reading device being designed to obtain identity information from a standing device, The method is to physically apply the identity device to the reading device; and wherein the floor display system is designed to produce a tailored display content associated with a particular person corresponding to the identity information. 3 1 . The floor display system of claim 30, wherein the identity device is a smart card. 32. The floor display system of claim 11, wherein the mobile power detection device comprises a near field RF detector. 3. The floor display system of claim 12, wherein the security device comprises an antenna that detects an item to which the identification device is attached. 3 4. For example, the floor display system of the scope of the patent scope includes a data input 85461-951109.DOC -4- 1277914 (4). The replacement input/output device can receive a specific user input and generate a Corresponding input. 35. The floor display system of claim 34, wherein the data input/output device comprises a speech recognition device. 3. The floor display system of claim 34, wherein the data input/output device comprises a keyboard. 3 7. The floor display system of claim 34, wherein the data input/output device comprises a printer. 3 8. The floor display system of claim 34, wherein the corresponding output is a position of an item input by a user. 39. The floor display system of claim 34, wherein the corresponding output is a coupon of one of the items entered by the user. 40. A floor display system comprising: a floor covering; an image projection device configurable to project any content that can be electronically modified from a distance to the floor covering; and wherein The image projection device is movably attached to a guiding member' to enable the image projection device to adjust a desired position relative to the floor covering. 41. The floor display system of claim 40, wherein the image projection device is designed to automatically align the floor covering. 42. The floor display system of claim 40, wherein the floor covering has a white or silver coated surface. 85461-951109.DOC 1277914 卜味"月,出#·更j正背换换i i ..., - - ΛΤ. 丨►'' *·' - - 丨, 43 · If you apply for patent scope 4 The floor display system of the item, wherein the image projection device is located in a recess of a floor, and the floor covering is disposed on the cavity. 44. The floor display system of claim 43, wherein the floor covering comprises a conductive medium. 45. A floor display system comprising: a floor covering; and an electronic display device cooperating with the floor covering; wherein the electronic display device is designed to display any content that can be electronically modified The floor covering and the electronic display device are designed to traverse the foot and the rolling traffic, and the floor covering includes at least one inclined surface to facilitate the crossing of the foot and the rolling traffic. 46. The floor display system of claim 45, wherein the floor covering comprises a bevel around the entire perimeter to facilitate traverse of the foot and the wheeled traffic. 47. The floor display system of claim 45, wherein the floor covering is formed as a two-member structure that can be joined along its edges to form a composite structure having a bevel across the periphery to facilitate The department and the wheeled traffic traverse the composite structure. 4 8 - A floor display system comprising: a floor covering; and an electronic display device cooperating with the floor covering; wherein the electronic display device is designed to display any content that can be electronically modified, The floor display system is connected to an identification system including a reading device, which is designed to obtain identity information from a standing device, and the like. Applying the identity device entity to the reading device; and wherein the floor display system is designed to produce a tailored display content associated with a particular person corresponding to the identity information. _ For example, the floor display system of claim 48, wherein the identity device is a smart card. 85461-951109.DOC 7-